Press Releases

Evan Williams Bourbon Experience Releases Annual Limited-Edition Kentucky Derby Festival Bourbon Bottle – American Whiskey News

Evan Williams Bourbon Experience Releases Annual Limited-Edition Kentucky Derby Festival Bourbon Bottle

The 2013 Vintage, 115 proof Bourbon is dipped in hot pink wax and features the 2021 Pegasus Pin on the bottle neck

LOUISVILLE, Ky. – As an official sponsor of the Kentucky Derby Festival for the fifth consecutive year, the Evan Williams Bourbon Experience today released a special edition bottle of Evan Williams Single Barrel Bourbon with a commemorative 2021 Pegasus Pin sealed in wax on the neck.

Dipped in a unique hot pink wax, the bottle features a special face label with the gold and teal Kentucky Derby Festival logo and includes an official 2021 Pegasus Pin in an envelope attached to each bottle. Evan Williams Bourbon Experience Artisanal Distiller, Jodie Filiatreau, and Kentucky Derby Festival President and CEO, Matt Gibson, unveiled the official 2021 pin and limited-edition bottle at the Evan Williams Bourbon Experience by personally hand-dipping two of the limited-edition bottles.

This product will be available for purchase at the Evan Williams Bourbon Experience for $74.99 beginning Thursday, March 11 and at select Kentucky retailers while supplies last. The limited edition 2013 vintage is bottled at 115 proof, commemorating both the 66th Kentucky Derby Festival plus the 49th Pegasus Pin anniversary. Each bottle of Evan Williams Single Barrel Vintage Bourbon contains the exact day it was put in an oak barrel to age, the barrel number, and the date it was bottled.

The Bourbon is matured in natural open-rick warehouses under the careful supervision of Heaven Hill’s Master Distiller, who monitors the progress of each year’s vintage to ensure it maintains its intended flavor profile and superb quality. Evan Williams Single Barrel Vintage has won five “Whiskey of the Year” awards and is one of the most critically acclaimed specialty Bourbons produced by Heaven Hill Distillery, the world’s second largest holder of aging Bourbon.

“The Evan Williams Bourbon Experience is proud to partner yet again with the Kentucky Derby Festival to share the unique Kentucky spirit of hospitality, entertainment and resiliency,” said Evan Williams Bourbon Experience Artisanal Distiller, Jodie Filiatreau. “Join us as we raise a toast to all of those in the Bluegrass state who have supported our industries over the past year and look forward to a time of celebration during 2021 Kentucky Derby Festival.”

Bringing the community together since 1956, the Kentucky Derby Festival has become a whirlwind of special events leading up to the big race in May. Each year, the Pegasus Pins are a signature of spring in the Derby City and a key fundraiser for the not-for-profit Festival. The 2021 pins can be purchased exclusively at the Evan Williams Bourbon Experience through March 1, prior to being available at other local retailers.

“Our partnership with Evan Williams celebrates two of Kentucky’s favorite things – the Derby Festival and bourbon,” said Matt Gibson, Kentucky Derby Festival President and CEO. “Although 2021 will be different, Pegasus Pins are still a great way to share the Derby Festival spirit and support your favorite events.”

ABOUT HEAVEN HILL DISTILLERY: Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over 1.8 million barrels aging in 63 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky and Parker’s Heritage Collection. Heaven Hill Distillery currently holds the title of 2019 San Francisco World Spirits Competition Distillery of the Year, Best in Show Whisky, and previously held the titles of 2018 San Francisco Spirits Word Spirits Competition Best Bourbon, 2017 Whisky Advocate Whisky of the Year, 2016 Whisky Magazine Distillery of the Year, 2016 Whisky Advocate American Whiskey of the Year. For more information, please visit

Heaven Hill reminds you to “Think Wisely.  Drink Wisely.”

ABOUT THE KENTUCKY DERBY FESTIVAL: Since 1956, the Derby Festival has worked to bring the community together in celebration. The Festival is an independent community organization supported by 4,000 volunteers, 400 businesses and civic groups, Pegasus Pin sponsorships and event participation. This involvement has made the Festival the largest single attended event in Kentucky and one of the leading community celebrations in the world.




Tullamore D.E.W., one of the world’s top Irish whiskey brands, will donate 100% of merchandise sales proceeds from the inaugural O’Everyone campaign to national registered charitable organization CCDI.

Tuesday, February 2, 2021 — For the first time in history, Tullamore D.E.W. launches the O’Everyone campaign, donating 100% of proceeds from merchandise sales to support diversity initiatives across Canada led by the Canadian Centre for Diversity and Inclusion.“CCDI is proud to partner with Tullamore D.E.W for the first ever O’Everyone national campaign to be launched in Canada. This is an opportunity to amplify the O’Everyone campaign message to millions of Canadians and support an objective driven by inclusion, diversity, solidarity and celebration,” comments Michael Bach, CEO & Founder, CCDI.

To kick off this inaugural campaign, Tullamore D.E.W. has pledged an initial $20,000 (CAD) and will continue to donate proceeds of all sales of O’Everyone merchandise from every Canadian consumer coast to coast who joins us in O’Everyone!

In partnership with the CCDI, O’Everyone is a year-long, nationwide, benevolence campaign that invites Canadians to unlock the power of their O’Lastnames. Sales are tracked via the live-ticker on the website, with the grand total being donated to the CCDI in December 2021.

“The Tullamore D.E.W. O’Everyone campaign strives to support diversity amongst Canadians by donating proceeds to the powerful education-led initiatives of the CCDI across Canada,” comments Michael Mooney, National Brand Manager, Tullamore D.E.W. 

Canadians can participate in O’Everyone by purchasing a personalized O’Lastname T-shirt and bottle label at for $20.00 (CAD).  Once purchased, customized shirts and bottle labels will be created and mailed directly to consumers.

“When our consumers receive their O’Everyone merchandise, we encourage them to share pictures of themselves in their O’Lastname T-shirts on social media and to tag their community,” adds Mooney.

“The goal is to keep the benevolence train rolling and raise as much funding as possible to support the great work of the Canadian Centre for Diversity and Inclusion.”

Founded in 2012, The Canadian Centre for Diversity and Inclusion (CCDI) is a registered national charity organization.  Their mission is to help create inclusive spaces that are free of prejudice and discrimination, and to generate awareness, dialogue and action that helps recognize diversity as an asset and not an obstacle.

The O’Everyone customized O’Lastname T-shirt and bottle label bundle costs $20.00 and will be available for purchase in Canada at from February 2 to December 8, 2021. Tullamore D.E.W. will cover all costs associated with production and shipping of the O’Everyone T-shirts and labels.

“Tullamore D.E.W. is honoured to support the CCDI who we sought out based on their powerful education-led work helping Canadian organizations achieve lasting diversity and inclusion,” adds Mooney.

For additional information about O’Everyone, please visit

For additional information about the Canadian Centre for Diversity and Inclusion (CCDI), please visit

For press images and information about O’Everyone and Tullamore D.E.W. in Canada, please visit

For additional information about Tullamore D.E.W. globally, please visit


Tullamore D.E.W. is the second largest Irish whiskey in the world in the fastest growing category. With an intriguing smooth yet complex character, Tullamore D.E.W. is triple distilled, but is also a unique blend of all three types of Irish whiskeys; the pot still, malt and grain whiskeys. As a result, Tullamore D.E.W. is three times smoother with an added gentle complexity. Tullamore D.E.W. was the first and remains one of the few international Irish whiskeys to pioneer this blend of three.

Created in 1829, the brand’s strong heritage started in Tullamore, a town in the heart of Ireland, and was fostered by the vision of an early founder Daniel E. Williams, whose initials live on the bottle to this day. In 2014, Tullamore D.E.W. was brought back to its roots with the opening of a new distillery in the town of Tullamore, which returned whiskey production to the town 60 years after the original distillery closed its doors.  Distributed by PMA Canada.


William Grant & Sons Holdings Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the global premium spirits company is run by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch, Grant’s®, as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry® Spiced Rum, Tullamore D.E.W.® Irish Whiskey, Monkey Shoulder® Blended Malt Scotch Whisky and Drambuie® Scotch Liqueur. William Grant & Sons has been honored as “Distiller of the Year” by the prestigious International Wine & Spirit Competition and International Spirits Challenge 12 times over the past 13 years, including the most recent award in 2019.

Founded in 1964, William Grant & Sons USA is a wholly-owned subsidiary of William Grant & Sons, Ltd. and features one of the fastest growing spirits portfolios in the US with brands including Glenfiddich, The Balvenie, Hendrick’s Gin, Sailor Jerry Spiced Rum, Tullamore D.E.W. Irish Whiskey, Drambuie, Milagro Tequila, Fistful of Bourbon, Grant’s, Hudson Whiskey, Gibson’s Finest, Monkey Shoulder, Clan MacGregor, Reyka Vodka, Solerno Blood Orange Liqueur, Flor de Caña Rum, The Knot and Raynal French Brandy. For more information on the company and its brands, please visit

Creating 50 jobs, Government’s Multi Million Pound Borderlands Distillery Ag Gefrin given go ahead – Whisky News


Great News for Ad Gefrin and the People of Wooler

Plans for Northumberland’s major new tourism experience gets go ahead

from central Government with final funding approval. 

Today the team behind Ad Gefrin announce that they have now received the final go ahead for the highly anticipated visitor experience and bespoke whisky distillery development in North Northumberland. There could not be a better start to 2021 for all involved and the Wooler Community!

Despite all that has happened in the past year, the core Ad Gefrin team has worked tirelessly behind the scenes to make sure that when this moment came, they could hit the ground running. This means that work on Ad Gefrin can start immediately, and North East contractors Brims Construction Ltd, have now moved onsite.

This will make Ad Gefrin the first project in the Borderlands Programme for Northumberland to break ground. Ad Gefrin has received £3m from the Borderlands Inclusive Growth Deal which is funded through the Ministry of Housing, Communities and Local Government, and has also received £1m from the North East Rural Growth Network – Strategic Economic Infrastructure Fund (SEIF) through the North East LEP, and £600k through Northumberland County Council.

These successful funding bids show the project has gained supporters with the promise of a resurgence to Northumberland tourism, an exporter trade boost, and environmental considerations integrating the site into the surrounding landscape.

Located in Wooler on the edge of the Northumberland National Park, this exciting and innovative multi-million-pound regeneration project plans to deliver economic growth to the local and wider communities of Glendale. Those living within, passing through or visiting this outstanding area of the county will see the new visitor experience start to take shape during 2021 with the opening expected in Autumn 2022.

The Team

Commenting on the exciting news, Eileen Ferguson said, “We have never doubted that we could fulfil our vision to create a world class visitor destination in this beautiful county. The people of Glendale haven’t doubted either. Throughout everything we have continued to be overwhelmed by everyone’s good wishes – even when it looked on the surface as if progress was slow to the point of coming to a halt. We can’t thank everyone enough.

“We really want to thank all those who have worked so hard to get us to this point. We especially wish to thank Northumberland County Council and their officers who have given so much support to the development of Ad Gefrin. We hope this news lifts everyone’s spirits and means we can all start 2021 on a real high looking forward to much better times ahead.”

Minister for Regional Growth and Local Government, Luke Hall MP said:

“It’s fantastic that work can now begin on a new multimillion pound visitor centre and distillery at Ad Gefrin – a hugely important site showcasing Northumberland’s heritage.”

“The new centre and distillery, backed by £3 million investment from the Borderlands Inclusive Growth Deal, will provide a magnet for tourism as well as an important export boost for the region.”

“We’re levelling up across the country by investing in projects which create jobs and drive economic growth, making our regions great places to live, work and visit.”

Also delighted, Glen Sanderson, Leader of Northumberland County Council commented: “This is extremely welcome news which will bring more jobs, investment and visitors to this beautiful part of our county. We’ve worked so hard behind the scenes to support this fantastic project and we’re looking forward to seeing construction start imminently and hopefully open for business by the end of next year.”

With the ambition to create upwards of 50 FTE new jobs, this funding approval will help revitalise the rural economy in the Glendale valley and couldn’t have come at a better time to support a COVID-19 recovery. Tourism is a key economic driver for Northumberland and will likely be boosted by the expanding market for UK staycation tourism.  Ad Gefrin will showcase Northumberland’s unique Anglo-Saxon heritage and celebrate its ancient hospitality alongside the very best arts, crafts and produce the county offers today, as well as re-awakening a 200-year-old local tradition for whisky distilling, bringing a much-needed boost to the valley’s economy and wider region come 2022.

Helen Golightly, Chief Executive of the North East Local Enterprise Partnership, said: “Ad Gefrin is one of the most important economic and tourist developments for many years in North Northumberland and will undoubtedly boost economic activity in Wooler and the wider Glendale community.

“I am delighted that funds from our Local Growth Fund have been invested by the Rural Growth Network into a second iconic development on the fringe of Northumberland National Park, complementing The Sill, on Hadrian’s Wall. The development team are congratulated on their vision and commitment to deliver this unique scheme on this highly visible gateway site into Wooler and The Cheviots.

Tony Gates, Chief Executive of Northumberland National Park, responded to today’s announcement: “This is exciting news for North Northumberland and for tourism and heritage in the county more generally.

“To have a new visitor destination which will foster rural economic growth and which reflects the rich heritage of our landscape at a key gateway to Northumberland National Park is a significant boost for the area. The Ferguson family’s vision and passion for the landscape and heritage of Glendale will come to life at Ad Gefrin, symbolising the unique qualities of Northumberland in more ways than one. I wish the project every success and we in Northumberland National Park look forward to working closely with Ad Gefrin to showcase the best of this special place.”


  • The Ad Gefrin visitor destination and whisky distillery will be a major new cultural asset and business opportunity that will accelerate regeneration and economic growth, and boost productivity, in an important part of North Northumberland’s rural economy.
  • The new cultural centre will offer an immersive AV and museum interpretation of the Northumbrian royal capital of Ad Gefrin and the Golden Age of the Kingdom of Northumbria. It will link with the landscape, archaeology, and stories of the area, as well as trails through the Northumberland National Park, encouraging visitors to explore and spend time and money across the wider Borderlands area.
  • It will be a significant new business for Northumberland, creating a distinctive visitor destination celebrating Northumberland’s unique culture and heritage, alongside the first whisky distillery in the area for 200 years, reviving a long tradition of whisky making in Northumberland.
  • The distillery will produce a new and distinctive Northumbrian whisky product, creating new wealth and jobs through sales in UK and international markets.
  • Ad Gefrin will become a long-term employer in Wooler (creating up to 50 FTE jobs by Year 5), supporting training and employment across the hospitality, visitor engagement and spirit production sectors.
  • The Borderlands Partnership consists of Carlisle City Council, Cumbria County Council, Dumfries and Galloway Council, Northumberland County Council, Scottish Borders Council. The Borderlands Inclusive Growth Deal is progressing towards the final Deal sign off, due in March 2021. The Deal will deliver up to £350 million investment in projects across the region from the UK and Scottish Governments alongside local investment of £100 million.  More information can be found at 
  • About the North East Local Enterprise Partnership (LEP). The North East Local Enterprise Partnership (LEP) is a public, private, and education sector partnership that covers Durham, Gateshead, Newcastle, Northumberland, North Tyneside, South Tyneside and Sunderland local authority areas.

LinkedIn: @ad-gefrin-distillery

Facebook: @AdGefrin

Instagram: @adgefrin




The immersive spirited experience in the heart of New Orleans was recognized for excellence in visitor experience and management

NEW ORLEANS, La (February 18, 2021) – The Sazerac House was recognized for its unique visitor experience and exceptional general manager during an online awards ceremony for the “Icons of Whisky, America” on February 1, 2021. The awards, which recognize excellence in the whisky industry across the United States, are presented by Whisky Magazine, which is the industry’s leading publication on the subject of whisky. Sazerac House won the “Visitor Attraction” category and General Manager Miguel Solorzano won “Visitor Attraction Manager.”

“In our first year of operation we have been so thrilled to welcome happy guests both in-person at the Sazerac House and virtually through our tastings and events online,” said Miguel Solorzano, general manager of the Sazerac House. “We are honored to be recognized for the creativity and ingenuity represented in our visitor experience, and for the team we have created here to tell the story of New Orleans through our cocktails.”

The awards come in the midst of a very challenging year for the industry, and honor those who have worked tirelessly for the growth of the industry, celebrating the best and brightest people and places in the sector. The winners of the Icons of Whisky awards for America, will go on to compete in the Icons of Whisky Global competition, held virtually in Spring 2021.

About Sazerac House

Standing proudly in a historic building at the corner of Canal and Magazine, and just a short stroll from the original 1850s era Sazerac Coffeehouse, the Sazerac House is an immersive exploration of the spirited culture of New Orleans. Featuring three floors of interactive exhibits across 48,000 square feet, including private event venues, an on-site Sazerac Rye distillery, and Peychaud’s Bitters production facility, the Sazerac House welcomes visitors to experience New Orleans history through the stories of its cocktails. For more information on the Sazerac House, please visit

About the Icons of Whisky

First introduced by Whisky Magazine in 2007, the annual Icons of Whisky awards aim to celebrate the achievements of outstanding people and places in the global whisky industry, including distilleries and staff, retailers, bars and industry communicators. The awards are now split into five regions: America, Australia, Scotland and Rest of World. The Icons of Whisky form part of the annual Whisky Magazine Awards, along with the World Whiskies Awards and Hall of Fame.



The Craft Irish Whiskey Co. Wins ‘The Luxury Drinks Secondary Pack Award’ for the design of The Devil’s Keep Experience Box

23rd February 2021, London The Craft Irish Whiskey Co. has been crowned the winner of the ‘Luxury Drinks Secondary Pack’ award at The Luxury Packaging Awards 2020 for the design of The Devil’s Keep experience box.

The Craft Irish Whiskey Co. follows in the footsteps of Irish whiskey brand, The Macallan®, who won the corresponding award in 2019. This year, eight other well-established whiskies were also competing for the title, including Redbreast 27-year-old, Maison Ruinart ‘Second Skin’, Glenfiddich Grand Cru and the Macallan Gifting Range. The Craft Irish Whiskey Co. also won Highly Commended for the design of The Devil’s Keep bottle in ‘Luxury Drinks Primary Pack’ award, which was announced yesterday.

The Devil’s Keep is a rare triple distilled, 29-year-old single malt whiskey and one of the finest whiskies that Ireland has ever created. It was the first release from The Craft Irish Whiskey Co., making this accolade a moment of particular significance for Founder, Jay Bradley, and Design Director, Tiago Russo. The launch of The Devil’s Keep in November 2020 saw just 333 bottles released – with an additional 333 expected later this year. It was the most expensive inaugural first release in history, which sold at auction at USD $60,000 (almost £46,000 and €51,000 Euros), and the oldest triple distilled Irish whiskey in existence, only to be topped by The Craft Irish Whiskey Co.’s second release earlier this month of the 30-year-old The Emerald Isle Collection.

The Craft Irish Whiskey Co. is the proud whiskey partner of The Michelin Guide and a partner in the Michelin Star Revelation Great Britain and Ireland 2021. The primary concept for The Devil’s Keep was inspired by Jay Bradley’s desire to create the perfect whiskey to be enjoyed after dinner, with the ultimate aim of creating the best and most luxurious Irish whiskey. With this in mind, Tiago Russo wanted to ensure that the design of The Devil’s Keep would create a multi-sensorial experience, which engages all five senses.

The Devil’s Keep bottle is encased in an experience box made up of two custom-locked cases, secured by bespoke brass Japanese style locks. The minimalist outer case of the experience box has a dark stained oak finish and a bolt of geometric gold detailing, while the burgundy leather walls that line the inner case help to refract the colours of the whiskey. Housed inside the box are the exquisite whiskey accessories: two uniquely designed glasses, an atomiser, a measure of barley, a carafe of water, a pipette and whiskey stones. To protect the main packaging, a structural transit box was designed in two parts, allowing a vertical extraction which makes the experience as effortless and ergonomic as possible.

No detail was overlooked in the creation of this multi-sensory experience, from the vial of barley sourced from the same malting house that housed the original barley for the whiskey, through to the carafe filled with water sourced from the Antrim hills which was also used for the original whiskey. A custom-designed pipette enables water to be applied precisely to release the micelles and the flavours, while obsidian whiskey stones can be used in place of ice to prevent the dilution of the whiskey. A special ‘angel’s share’ atomiser has been designed by expert perfumer Sarah McCartney, which is unique to The Devil’s Keep. It captures the unmistakable aroma one gets as you walk through the halls of a whiskey warehouse full of maturing whiskey. When the angel’s share has evaporated, it leaves the whiskey for the devil which is stored within the bottle, also designed by Tiago Russo, that sits centre stage within the experience box. The bottle is held by a chain which must be unleashed, meaning only the rightful owner can unlock The Devil’s Keep.

Bespoke glasses, a custom numbered whiskey certificate and a detailed booklet which tells the story of The Devil’s Keep are housed in each door. Érimón glass – rather than traditional crystal – has been used for the two specially designed glasses, which allows the whiskey notes to be experienced like never before. Inspired by traditional Turkish tea glasses, their shape encourages the dispersion of ethanol, ensuring that only the whiskey notes reach the nose and palate.

The Craft Irish Whiskey Co.’s Design Director, Tiago Russo, said: “It is a huge honour for myself and everyone at The Craft Irish Whiskey Co. to win this award. For us as a brand, it symbolises the return of Irish whiskey to its rightful place as an ultra-luxury product on the world stage. To me, this a triumph of design, demonstrating how it can empower and elevate a product, bringing to life the story of The Devil’s Keep and the history of Irish whiskey through a multi-sensory experience.”

Jay Bradley, Founder at The Craft Irish Whiskey Co., commented: “I am so proud that we have been recognised in the Luxury Packaging Awards 2020. It has taken our team years of dedication and passion to create such a unique whiskey experience. To be nominated in this distinguished category, amongst the very best in luxury design, is a huge accomplishment and has allowed us to fill the gap in the market for ultra-luxury Irish whiskey and redefine global perceptions of luxury. The Devil’s Keep was just the start for us: with the recent launch of The Emerald Isle Collection in partnership with Fabergé and some exciting new releases in the pipeline, I am excited for what the future holds for The Craft Irish Whiskey Co.”

For further information about The Devil’s Keep, please visit  Instagram: @craftirishehiskeyco


Video: (password: watch)


Price: 10,000 Euros

About The Craft Irish Whiskey Co.: The Craft Irish Whiskey Co. is different. This is not mass-produced whiskey, but an attention to detail and crafting processes that create the very finest craft Irish whiskey.

The company sources rare whiskey and uses ultra-premium finishing barrels to mature its whiskey due to the high quality of the wood and previous spirit or wine that helps deliver complex flavour profiles. The Craft Irish Whiskey Co., knows that a premium level of spirit stored in this type of barrel adds deep and complex flavours into the finish which produces a phenomenal Irish whiskey.

The Craft Irish Whiskey Co. uniquely cask their whiskey at 52% ABV. Adding water in at the start allows the water and whiskey to marry over time creating a far smoother whiskey.

The Craft Irish Whiskey Co. is the proud whiskey partner of the The MICHELIN Guide and a partner in the Michelin Star Revelation Great Britain and Ireland 2021. History of Irish Whiskey It is little known that Ireland invented whiskey in the 14th century and dominated the sector. By the 1800s, a group known as the ‘Dublin Whiskey Masters’ brought the art of whiskey making to its zenith with iconoclastic disruption. However, although Irish whiskey suffered a dramatic decline due to an unfortunate set of geopolitics, it is now being reborn and today, clawing back past glories. Ireland’s emerging, small-scale but disruptive distilleries have the talent and freedom to innovate whiskey on a scale not seen since the 19th century. The Devil’s Keep sees the age-old secrets of Ireland’s whiskey masters re-imagined with the launch of the oldest ever released triple distilled Irish whiskey and the most expensive first release in the history of whiskey. About the Luxury Packaging Awards 2020:

Winners for all categories will be announced through a series of video releases between 22nd – 26th February 2021.

The full panel of judges can be viewed here

The full shortlist can be found here

The Dram Team Partners With 6 Inspirational Whisky Women for Charity Tasting Event – Whisky News

The Dram Team Partners With 6 Inspirational Whisky Women for Charity Tasting Event

The Dram Team, a Bristol based leading whisky tasting subscription company, has teamed up with six inspirational women from the whisky industry to host a one-of-a-kind virtual whisky tasting. In celebration of International Women’s Day falling on the 8th of March, this special whisky tasting set features 6 whiskies where women played a key part in their creation. Tasting set boxes will be available throughout March, and all proceeds will be donated to charity.

The Women in Whisky virtual tasting will take place on Wednesday 10th of March at 8pm on The Dram Team’s Facebook and YouTube channels. Dram Team Head of Marketing Harri Sharman will host the event and be joined by an impressive array of (female) representatives from Nc’nean, Compass Box, Tamnavulin, J.J. Corry, Penderyn, and Cardrona.

The tasting offers participants a rare chance to meet a wide range of whisky pros, ask questions, and taste six high-quality whiskies, all from the comfort of their own home.

Not only that, but everyone who takes part will be supporting two charities tied to the Women in Whisky theme, with the Dram Team donating proceeds equally to Bristol Women’s Voice – an equality focused charity local to their offices in Bristol – and The Drinks Trust – an industry charity supporting hospitality workers throughout the pandemic.

One of the tasting panel guests is Annabel Thomas, founder and CEO of Nc’nean Distillery. She says, “I’m so excited to be participating in this event – both to be supporting two fantastic charities and to be part of an awesome line up of whiskies. Looking forward to sharing some stories and a dram!”

Chris Borrow, founder of the Dram Team, believes whisky should be enjoyed by anyone: “People who work in whisky know that women are very much at the heart and soul of the industry, but a lot of daft, sexist myths still persist despite this. The Women in Whisky box aims to dispel these myths and send a clear message that whisky is for everyone.”

Harri Sharman, who will be hosting the event, agrees. “This event, to me, is not just about recognising and celebrating some of the amazing work that women are doing in the whisky industry, it’s also a fantastic whisky tasting in its own right. I was so excited to work on this project because of the great quality of the whiskies, the variety of flavours, and the talent of the women involved, and I think the two charities we’ve chosen do so much to support all types of people in both the whisky industry and the wider world.”

The tasting is open to all, but those interested in tasting the whiskies as well can pre-purchase their whisky tasting boxes for £34.99. They’ll also have the option to make an additional donation to these charities should they wish.

While this special edition tasting box is available as a one-off whisky box, participants can also opt to join The Dram Team’s whisky tasting club, saving £5 off subsequent whisky tasting boxes. For the full list of tasting panel guests and the whiskies included, visit The Dram Team’s website.

Event Information

Event: Women in Whisky – Virtual Live Charity Tasting

Time: Wednesday 10th March 2021, 8pm – 9:30pm

Price: £34.99 (with whisky box)





First Midleton Very Rare vintage from Master Distiller Kevin O’Gorman is unveiled  

Irish Distillers, maker of some of the world’s most enjoyed whiskeys, has opened a new chapter in Irish whiskey as they reveal Midleton Very Rare 2021 – the 38th edition in the renowned and highly collectable range and the first in the series to be masterfully created by Irish Distillers’ new Master Distiller, Kevin O’Gorman.

The Midleton Very Rare legacy began over four decades ago when the then masters, ever keen to create exemplary expressions, began setting aside small amounts of exceptionally performing whiskey for a new luxury offering in the world of Irish whiskey. Today, Midleton Very Rare is globally renowned as the pinnacle of Irish whiskey.  In keeping with tradition, Midleton Very Rare 2021 is a balanced blend of rare and hand-selected single pot still and single grain Irish whiskeys from Midleton’s extensive inventory. It includes whiskey aged between 15 and 36 years and matured in lightly charred ex-bourbon American oak barrels.

Making his first selection as Master Distiller, Kevin O’Gorman took several months to explore the finest casks in the Midleton inventory as he sought to put his own mark on this eagerly awaited annual limited-edition release. Drawing on his experience in both distillation and maturation, O’Gorman elevated the grain whiskey contribution for the 2021 vintage to create a delicate and elegant whiskey. In order to maintain a luxurious, balanced aroma and taste profile, O’Gorman selected a perfect mix of first fill and second fill casks to enhance the wood contribution while allowing the pot still component to express itself.

The result is a whiskey of great finesse, with a floral, perfumed character. The higher selection of grain whiskeys extends the spectrum of flavours and aromas to include baked orchard fruits, lime zest and kiwi, perfectly rounded off with mild pot still spices and soft waves of vanilla from the exceptional bourbon casks.

Celebrating the launch of Midleton Very Rare 2021, O’Gorman comments: “It is a great honour to become the custodian of this extraordinary Irish whiskey family and to have my signature adorn our 2021 vintage.

“The journey to launching this vintage began almost 40 years ago. Continuing the work of my predecessors was both a daunting and extremely enjoyable process that allowed me to explore some of our rarest casks and create an exceptional blend that sits seamlessly within the family.

“I am particularly proud to have been able to include distillate that was laid down in 1984, the year the collection was first conceived by Master Distiller Emeritus Barry Crockett, from who I have learned so much.

“For me, this vintage adds a new dimension and elegance to the style and quality for which the range is renowned. I couldn’t ask for a better way to begin my chapter as Irish Distillers’ Master Distiller.”

Beginning a new tradition under the guardianship of Master Distiller Kevin O’Gorman, the Midleton Very Rare 2021 vintage will be the first to be launched at the start of the year, in response to consumer demand. As the new Midleton Very Rare calendar establishes this year, Ireland, online platforms and select markets will retain an allocation for a second sales period in late autumn to ensure availability before the festive period, in keeping with customer expectations.

Bottled at 40% ABV, Midleton Very Rare 2021 is available online and in Ireland now, and will hit shelves in the UK, USA, Global Travel Retail, Australia, Germany, France and Canada in the coming months at the RRP of €180.


IG: @MidletonVeryRare

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Tasting Notes 

Opens with a delicate floral perfume closely followed by roasted coffee beans, salted caramel and honeycomb coming to the fore. Hints of nectarines that linger in the background evolve over time along with freshly grated ginger and nutmeg spice. The American oak provides structure throughout, ranging in depth from fresh woodland notes to aged charred oak.

Baked orchard fruits with a touch of lime zest and kiwi. Mild pot still spices continue to build along with soft waves of vanilla, sweet coffee liqueur and cocoa powder. The texture initially round and full, gains additional wood spices with a delicate touch of clove oil and nutmeg adding a mild heat, giving balance to the sweetness.Finish
Lingering finish with the pot still spices and soft fruits eventually fading, allowing the oak to have the final say, highlighting the many years of maturation.


About Irish Distillers

Irish Distillers is Ireland’s leading supplier of spirits and wines, and producer of some of the world’s most well-known and successful Irish whiskeys. Led by Jameson, our brands are driving the global renaissance of Irish whiskey. Jameson is the world’s bestselling Irish whiskey, experiencing 30 years of consecutive growth up to 2019 and hitting sales of 7.6m cases in 2020. Our brands are exported to 130+ markets.

Irish Distillers was formed in 1966, when a merger took place between John Power & Son, John Jameson & Son and Cork Distilleries Company. In 1988 Irish Distillers joined Pernod Ricard, gaining access to unprecedented levels of investment and an extensive global distribution network. Since 2012, we have invested over €400 million to double our production and bottling capacity to meet global demand for our products.

We employ over 600 people across our operations in Cork and Dublin.

About Pernod Ricard 

Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €9,182 million in FY19. Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines. Pernod Ricard’s brands are distributed across 160+ markets and by its own salesforce in 73 markets. The Group’s decentralised organisation empowers its 19,000 employees to be true on-the-ground ambassadors of its vision of “Créateurs de Convivialité.” As reaffirmed by the Group’s three-year strategic plan, “Transform and Accelerate,” deployed in 2018, Pernod Ricard’s strategy focuses on investing in long-term, profitable growth for all stakeholders. The Group remains true to its three founding values: entrepreneurial spirit, mutual trust, and a strong sense of ethics. As illustrated by the 2030 roadmap supporting the United Nations Sustainable Development Goals (SDGs), “We bring good times from a good place.” In recognition of Pernod Ricard’s strong commitment to sustainable development and responsible consumption, it has received a Gold rating from Ecovadis and is ranked No. 1 in the beverage sector in Vigeo Eiris. Pernod Ricard is also a United Nation’s Global Compact LEAD company.

Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.



 Two Exclusive New Single Malts – Bowmore® Timeless 27 Year Old and Bowmore® Timeless 31 Year Old – Inspire a Captivating Collaboration with Award-winning Filmmaker Thomas Van

Islay, Scotland (February 22, 2021) – Bowmore® Islay Single Malt Scotch Whisky is pleased to unveil the Bowmore Timeless Series, which will feature masterpieces of whisky beautifully crafted and shaped by time. This month, Bowmore introduces two new additions to this older age range of whiskies: Bowmore Timeless 27 Year Old (introduced worldwide) and Bowmore Timeless 31 Year Old (exclusive to Global Travel Retail). Each bottling is a limited edition of just 3,000 bottles.

For more than 240 years, the Bowmore Distillery has been capturing the essence of Islay from the shores of its remote island home. Shaped by centuries of skill and tradition, Bowmore’s single malt harnesses the power of this time in every single drop, defined by the past and to be savored in the present. The Bowmore Timeless Series reflects this legacy and will celebrate the timeless creations of Bowmore. This combination of patience, dedication and unwavering attention to detail results in the most sophisticated and coveted of single malts that reflect Bowmore’s signature taste – a perfect balance of smoke, exotic fruit and sea salt.

Ron Welsh, Bowmore Master Blender, says, “For the Bowmore Timeless Series, the key is the careful selection of the right casks at the right time.  This enables us to determine when the spirit has reached its peak or if it should be left longer to develop its character further. This careful balance is vital to ensuring the optimal character of our whiskies, promising exceptional flavor delivery.”

To celebrate the launch of Bowmore Timeless Series, Bowmore has collaborated with independent French film director and artist, Thomas Vanz, to pay homage to the artistic craft of creating Bowmore’s iconic whiskies. Vanz has produced a short film that illustrates the power of time as expressed in the evolution of whisky. The immersive and abstract film sparks intrigue and interest in this Series, while telling the story of Bowmore more broadly. The film is a journey from the beginning of time itself, unfolding moments of cosmic beauty within the creation of our timeless single malt whisky.

Commenting on the collaboration, Vanz said: “The artistry involved in the whisky making process is fascinating and provided me with rich and vivid inspiration to create my own unique interpretation.  Through my work, I focused on capturing a galaxy of beautiful chemical reactions to represent the whisky-making process, which is made up of complex movement and colors. This is my interpretation of the Bowmore universe, from where it begins to the final character.  To collaborate with a single malt with such a remarkable legacy and from an awe-inspiring place is a first for me, and I relished the opportunity to explore Bowmore in my own way.” 

Bowmore Timeless 27 Year Old

Matured in Sherry and ex-Bourbon casks for 15 years before being carefully moved into first-fill Oloroso butts for a further 12 years, Bowmore Timeless 27 Year Old is bottled at cask strength. With the distinctive Bowmore character, this single malt offers up fruity flavor, combined with rich sherry and a nod to fresh leather, tobacco and beeswax. 

Color:      Auburn

Nose:      Fruity cooked plums and prune jam. Corinth raisins and sultana notes with a strong Oloroso influence. Toffee and maple syrup, licorice, grilled orange peel and smoked seaweed.

Taste:      Sweet with chestnut honey and strong bee’s wax, fresh leather and Montecristo cigar tobacco, roasted coffee beans and dark chocolate with a hint of oak tannins.

Finish:     Long with scented burnt wood notes, dry fruits and a touch of frankincense 

SRP:         $1,525 USD

ABV:        52.7%

Bowmore Timeless 31 Year Old

Exclusive to Global Travel Retail, Bowmore Timeless 31 Year Old has been nurtured in ex-Bourbon casks, selected at their peak, for 29 years. This was then followed by two years in Spanish Oak Matusalem Sherry seasoned butts to ‘finish’ and enhance the flavors; defined by floral notes, with honey and vanilla sweetness and a touch of peppermint.

Color:    Deep gold

Nose:    The floral scent of lilies of the valley, gardenia, freesia and a hint of Jasmine, with an almond and vanilla character, acacia honey sweetness, light dry grass and a touch of peppermint

Taste:    Floral and delicate with sweet notes of magnolia, lilac and sweet pea flowers combined with creamy cookie dough and a hint of salted seaweed

Finish:   Sweet and subtle with chalky mouthfeel and acacia honey and mint candy notes. 

SRP:       $2,100 USD

ABV:      45.4%

The Bowmore Timeless Series is housed in a distinctive black box, inspired by the classic hourglass shape. Inside, the bottle sits alongside an hourglass, which once turned allows nature’s gravity to release the grains of sand into the base of the hourglass giving three precious minutes to enjoy the nose of this beautifully balanced masterpiece that has taken decades to perfect.

Explore the world of Bowmore; become immersed in the Timeless Series and truly connect with artist Thomas Vanz by visiting

Facebook | Twitter | Instagram — BOWMORE


Founded in 1779, Bowmore® is the oldest distillery on Islay.  Our maturation warehouse is the oldest in the world and our handcrafted single malt whisky is defined by time and inspired by its home place.

Time is defining at Bowmore® and we tirelessly harness the power of time to shape our whiskies. Our distillery’s adherence to traditional production methods helps to shape the character of our fruity and smoky single malts. Today, we are amongst one of a few distilleries which still produces its own floor malted barley, hand-turned by a traditional wooden malt shovel and hand drawn machinery.  Water for the whiskies is specially drawn from the Laggan River. Bowmore® Distillery’s proximity to the sea is also vital in determining the final character of its spirit and gives a hint of sea air to the character. The legendary Bowmore® No. 1 Vaults, one of the world’s oldest maturation warehouses, is where most of the whiskies spend their long lives resting quietly in the cool, dark, damp cellars below sea level, oblivious to the waves thrashing the vault’s sea-facing wall. Matured in oak casks, previously used for bourbon, sherry or claret, over time developing rich and mellow flavors until the expertise of our whisky makers deems them ready for bottling.  It is this combination of peat, barley, sea breeze, water, wood, people and tradition that makes Bowmore the exceptional single malt it is today.

Time is marked on each and every bottle of Bowmore, proudly and boldly as a marker of where and when each one’s journey began.  This is our story of time. This is Bowmore; the Art of Time since 1779.


Born in 1991, Thomas Vanz is a French director who started making films in 2014, telling tales of the Cosmos’s History by producing only practical FX with inks, pigments and many other chemical products. Focused on the macroscopic aspect, he tries first to illustrate a Supernova, blending art and science with his first short “Novae” in 2016, the film is awarded by the quantum festival first prize. In 2017, his second film “Intra” goes further by telling the infernal journey of a fall into a black hole, with a real visualization of what a spinning black hole could look like and an aesthetic vision of the white hole theory. In the meanwhile, he directed “Bright Side,” the second clip of the talented composer Darius, for his new album “Utopia”, focusing this time about what the birth of the light would look like, and how brightness is defeating the night in the cosmos. In 2019, Atelier Des Lumières, first immersive museum based in Paris, asked him to create a unique piece in a 270° format called “Verse,” broadcasted for one year to thousands of visitors.


As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and On The Rocks Premium Cocktails.  Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good.  Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.  For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit and

GreatDrams wins Small Business of 2020 Competition and Launches Exclusive Subscription Service – Scotch Whisky News

GreatDrams wins Small Business of 2020 competition and launches exclusive subscription service

GreatDrams has been named a winner in the Lloyds Bank Small Business of 2020 awards, which celebrate small and local businesses across the UK and their inspiring energy and resilience in meeting the challenges of 2020.

Almost 900 businesses up and down the country were nominated by their local communities and 24 winners were picked based on how creatively and quickly they adapted to events since March, and how they went over and above expectations.

Gareth Oakley, Managing Director of Business Banking at Lloyds Banking Group, said: “GreatDrams is creating a premium-quality product in the great tradition of Scottish whisky making.

“But Greg and Kirsty are also using modern technology in a really creative way to create new markets and share the infectious passion they have for whisky. It’s a business with exciting international potential and this award is well deserved.”

With our virtual tastings now being one of the most important and biggest things we do, it made sense to answer customer requests for something special and unique that builds on our range in a very different way, so we put together the GreatDrams Whisky Subscription, delivering bottles only available to subscribers every two months, with options for everyone.

“We have been blown away by the popularity of our virtual whisky tastings – both the public ones and the private ones where we host anything from corporate events to birthdays and even whisky clubs looking to get together virtually for a few drams. I have truly loved how our business has evolved and grown over the last year against the odds – who knew we would quadruple the amount of tastings we are doing… without leaving the house!” – Greg Dillon, co-founder of GreatDrams.

Key details:

  • These bottles cannot be bought outside of this subscription; not on our store, not in shops, any surplus is made available to subscribers in case they want to top up their cabinets.
  • Each release costs two month’s payments and are dispatched every two months
  • You can stop your subscription at any time
  • Private virtual tastings take place a week after each release is dispatched to give the post enough time to deliver

Its all very simple:

We utilise our knowledge, experience, skill and network to source members of The GreatDrams Subscription exclusive whisky bottlings from casks of ours that you simply cannot find anywhere else.

Each is selected by Greg & Kirsty for a variety of reasons; interesting flavour profile, unique cask maturation, interesting back story, rare distillery and many more. Our reasoning and journey to selecting each cask will be communicated with each bottle you receive.

Each subscription level includes a virtual whisky tasting for all subscribers every two months.

“Starting at £30 per month for our Bronze package, and topping out at  £75 per month for the Gold package, each with a bi-monthly private virtual tasting, there is something for everyone with bottles that are not ever made publicly available making it extra special. Our customers have asked for access to even more exclusive bottlings and over the last few months we have been busy putting together something really cool that we think they will love” – Kirsty Dillon, co-founder of GreatDrams.

GreatDrams has also launched three new single casks too, one full term sherry matured single cask single malt, one 9-month sherry cask finish and one heavily peated Islay.

Tamdhu 8 Year Old sherry cask matured single cask single malt 

Tamdhu, now one of the industry’s gems, has had a tumultuous past having been shut for 20 years between 1927 and 1947 as well as being earmarked for decommissioning in 2010 before being sold to its current owners who have built it up again to be an unsung hero of the whisky industry. This release has been matured in a single sherry cask, giving it those lovely winter fruit and spice notes along with notes of apple and honey from the distillery character too.

Benrinnes 9 Year Old, 9 month first fill Oloroso sherry cask finish 

A rather meaty whisky this one, with a thick, creamy mouthfeel owing to the wormtubs used in the process increasing the copper contact with the spirit. This was matured initially in a second fill Oloroso sherry cask for over eight years then finished for nine months in a first fill Pedro Ximénez cask to amp up the spiciness and the deep, dark winter fruity notes too.

Islay 7 Year Old single cask single malt 

We have always wanted to bottle an Islay whisky, and our awesome customers have been pestering us to do so for a long time… finally it is here! A heavily peated whisky from the mystical island of Islay, matured in First Fill Bourbon Barrel and laden with beautifully balanced, classic Islay peated whisky notes as well as lovely soothing vanilla and citrus fruit notes along with cinnamon and warming spice notes too.

In addition to new releases, GreatDrams will continue to take bookings for private virtual whisky and gin tastings

To get in touch and talk whisky contact or to buy limited edition whisky

ABOUT GreatDrams

GreatDrams is all about raising spirits

Award-winning from our first dram, we will introduce whisky drinkers to their next favourite. GreatDrams is a family business bringing great quality, limited edition whiskies and whiskeys to the people, all at a fair price. Never repeating our products, and never compromising on flavour.

We are experts in finding incredible tasting rare casks of whisky.

GreatDrams was launched with the aim to make great whisky more approachable & available.

With eighteen awards under our belts, we have a proven track record for producing great tasting whiskies that are recognised and awarded by both consumer and industry judging panels… that sell out every single time as well, which tells us all we need to know.

Some recent highlights:

2021 – to Feb 2021
Winner of Lloyds Small Business of the Year (national award)
Winner of the People’s Choice Spirits Awards
Liquid Gold Award in Jim Murray’s Whisky Bible

Greater Manchester Business of the Year 2020
Gold & Double Gold at the UK Great Taste Awards
Silver at the Independent Bottlers Challenge
Bronze at the Scottish Whisky Awards

Alba-Collection Verlag, February 2021 Scotland’s Distilleries Maps – Whisky Map News

Alba-Collection Verlag, February 2021

We proudly announce the new publications of Alba-Collection Verlag:

Maps “Scotland’s Distilleries” updated edition in the format 15 x 24 inch and 27,5 x 39,5 inch 

Prompt with the beginning of 2021 our maps „Scotland‘s Distilleries“ in the formats 15 x 24 inch (Medium) and 27,5 x 39,5 inch (Large) are published as revised edition. Despite the pandemic, the construction boom for Scotland’s whisky distilleries seem to remain strong, so that you will see numerous changes in the new editions.

Also the booklet included into the Premium Edition had to be updated. So the 36-page booklet has now became a handbook / a guidebook for whisky travelers. The distilleries are sorted by whisky regions and separated by active and closed distilleries. And it also contains maps sorting distilleries to the respective whisky regions. Beside important facts about the distilleries themselves the reader also finds the postal code for their navigation device together with information about available Visitors Centres and in advance required booking conditions.

Maps and booklet show 148 active whisky distilleries, 30 new construction projects and numerous closed distilleries.

Information about the maps:

“Scotland‘s Distilleries“ (Medium).

– size: 15 x 24 inch

– rolled in poster tube

– ISBN 978-3-944148-16-8 (Standard Edition); retail: 10,95 €

– ISBN 978-3-944148-00-7 (Premium Edition); retail price: 17,95 €

  (incl. 36-page booklet & poster clips)

– available in whisky and bookshops or directly from the publishing company (

“Scotland‘s Distilleries“ (Large)

– size: 27,5 x 39,5 inch

– rolled in poster tube

– ISBN 978-3-944148-67-0 (Standard Edition); retail: 17,95 €

– ISBN 978-3-944148-66-3 (Premium Edition); retail price: 25,95 €

  (incl. 36-page booklet & poster clips)

– available in whisky and bookshops or directly from the publishing company (

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