Press Releases



Louisville, KY (Jan. 6, 2021)— 375 Park Avenue Spirits, a division of the Sazerac Company, is pleased to announce that it has entered into a supply and distribution agreement with Devils River Whiskey effective April 1, 2021.  Under this agreement, 375 Park Avenue Spirits will assume responsibility for all sales and operational functions and will support the brand’s marketing efforts.

“Devils River is an emerging whiskey brand but one that’s made quite a bit of noise since entering the scene back in 2017,” said Jason Schladenhauffen, president and CEO of 375 Park Avenue Spirits. “The brand has established a clear stronghold in its home market of Texas and has steadily been expanding that U.S. footprint over the last 12-18 months.  We expect to take the baton from the Devils River team and increase the pace as we embark on the next leg of their growth trajectory.”

Devils River Whiskey was launched in Texas on April 1, 2017.  The brand’s ascent has been impressive as it is currently available in 29 states and selling over 125,000 cases to date.  They say the devil is in the details.  Devils River Whiskey attributes its quick rise in the category to its meticulous attention to detail as it only uses the finest grains, the limestone filtered spring water from the Devils River region, and its proprietary finishing process.

The brand has been recognized as one of the best whiskies aged less than 10 years by some of the industry’s most discerning judges.  Since its debut in 2017, Devils River Whiskey has collected over 55 medals and is quickly becoming one of the most awarded Texas whiskey brands.

Industry veteran, Jeff Colbert recently joined the Devils River Whiskey leadership team as the company’s new Chief Operating Officer.  Reporting to the company’s three co-founders, Jeff will oversee the company’s day-to-day operations as well as ensure the seamless transition with 375 Park Avenue Spirits.  “Jeff brings a significant track record of commercial leadership and we are confident that he is the right person to lead the company into its next phase of growth,” said Devils River Whiskey President and Co-founder Mike Cameron. “He has a successful track record of cultivating and leading a strong performance-oriented culture, and we believe his reputation for execution and achieving results makes him the right choice to lead our organization.”

“We are extremely excited to be entering into this strategic partnership with 375 Park Avenue Spirits,” said Colbert.  “The collaboration will strengthen Devils River Whiskey’s brand development and provide the competitive edge we need to more effectively compete in today’s competitive whiskey category through the strength of 375 Park Avenue Spirits sales and distribution network.”

Devils River will be available from 375 Park Avenue Spirits beginning on April 1, 2021. Available SKUs include the following: Devils River Bourbon 1.75L, 750ml and 50ml, Devils River Barrel Strength, Rye and Coffee 750 and 50ml and Single Barrel & Barrel Select 750ml’s. 

About 375 Park Avenue Spirits

375 Park Avenue Spirits specializes in the premium- to luxury-spirit categories and our portfolio includes numerous expressions from leading international producers.  Founded as Luctor International, LLC in 1981, 375 Park Avenue Spirits joined the Sazerac Company in early 2015 to act as an independent, yet fully integrated sales and marketing affiliate. The company is known today for creating an environment of growth for supplier partners in the domestic market for renown brands like Van Gogh Vodka from Holland, Sobieski Vodka from Poland, Cutty Sark Blended Scotch, J.P. Wiser’s Canadian Whisky, Paul John Single Malt Whisky from India, Scapegrace Gin from New Zealand, Novo Fogo Cachaca and many others. For more information on 375 Park Avenue Spirits, please visit 

About Sazerac

Sazerac is one of America’s oldest family owned, privately held distillers with operations in the United States in Louisiana, Kentucky, Virginia, Tennessee, Maine, New Hampshire, South Carolina, Maryland, California, and global operations in the United Kingdom, Ireland, France, Australia and Canada. For more information on Sazerac, please visit 

About Devils River

Devils River Whiskey, a premium whiskey company based in San Antonio, Texas, is committed to creating a whiskey that stands apart from competition because of its use of the purest water in Texas at the heart of the production process.  The brand is comprised of six expressions – Bourbon, Rye, Barrel Strength, Coffee Bourbon, Single Barrel Texas Straight Bourbon and Distiller’s Select Texas Straight Bourbon – and distributed in 29 states. [ TX, OK, AR, LA, CA, CO, MO, KS, NE, IL, WI, IN, KY, FL, GA, TN, SC, NY, NJ, MA, RI, MD, DC, ME, CT, NV, AL, PA, NC ].  Follow Devils River Whiskey on Facebook, Twitter, Instagram or LinkedIn @DevilsRWhiskey.

Ezra Brooks elevates flavor profile with the introduction of Ezra Brooks 99 – American Whiskey News

Ezra Brooks elevates flavor profile with the introduction of Ezra Brooks 99

New Ezra Brooks variant delivers fuller taste and smooth, mellow finish at an enhanced 99 proof 

ST. LOUIS (JAN. 6, 2021) – Luxco announces the latest addition to its award-winning Ezra Brooks family of products: Ezra Brooks 99, a pure, oak-barrel-aged Kentucky Straight Bourbon Whiskey elevated to 99 proof. Charcoal filtered for a smooth, mellow finish, the new Ezra Brooks 99 features the same spicy, ryed-bourbon-mash-bill taste, but with an enhanced flavor profile delivered by the higher proof.

“With Ezra Brooks 99 our goal was to create a higher-proof bourbon without sacrificing the rich notes Ezra Brooks is known for,” said John Rempe, master distiller at Lux Row Distillers. “And we achieved that with 99. The result is a smooth, drinkable bourbon with hints of caramel, vanilla, chocolate and spice. We’re thrilled to introduce Ezra Brooks 99 to bourbon lovers everywhere.”

Ezra Brooks 99 features the distinctive packaging and natural cork closure for which Ezra Brooks is known, along with a prominent “99” proof callout on the label and deep “LUX ROW DISTILLERS” embossing on the bottle’s shoulder.

“When you see Ezra Brooks 99, you’ll see an elegant, upscale bottle that stands out on the shelf,” said Eric Winter, brand manager for Ezra Brooks. “We believe the refined style and honest flavor of Ezra Brooks is amplified in Ezra Brooks 99, giving consumers of the brand even more to connect to.”

Ezra Brooks 99 is competitively priced with other premium American bourbon whiskey brands within its category, and it will be available in a 750 ml bottle nationwide beginning in January 2021. For more information or to find a retailer, visit

About Luxco

A leading producer, supplier, importer, and bottler of beverage alcohol products, Luxco’s mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Founded in St. Louis in 1958, Luxco remains locally owned and operated by the Lux family. In April 2018, Luxco opened its first bourbon distillery – Lux Row Distillers – bringing the Lux family’s legacy to the heart of Bourbon Country in Bardstown, Kentucky. Lux Row Distillers is home to many of the company’s bourbon brands, such as Ezra Brooks, Rebel, Blood Oath, David Nicholson, and Daviess County. Luxco’s innovative and high-quality brand portfolio also includes Everclear Grain Alcohol, Pearl Vodka, Saint Brendan’s Irish Cream, and other well-recognized brands. For more information about the company and its brands, visit



The luxury Scotch whisky’s 21 Year Old Signature Blend gets a new look to celebrate the Lunar New Year  

Royal Salute, known for its exceptional portfolio of rare and precious whiskies, reveals a limited edition to mark the Lunar New Year; an artistically illustrated gift pack for the whisky’s 21 Year Old Signature BlendThe vibrant red, creative outer packaging tells an intricate story of the traditions of the spring festival, intertwining symbols of good health and prosperity to create the ultimate gift to share with loved ones to welcome the Year of the Ox. 

Gift giving is the foundation of Royal Salute, being first created as a gift for the coronation of Queen Elizabeth II in 1953. Since its creation 67 years ago, the 21 Year Old Signature Blend has kept the same flavour profile; sophisticated and opulent in character with a majestic composition of ripened fruits complemented by hints of spices.  

To this day, the luxury blended Scotch continues to celebrate creativity and culture in contemporary ways, with a spark of artistry and sophistication that is signature to Royal Salute’s refined and wondrous world, and this limited-edition 21 Year Old Signature Blend Lunar New Year gift pack is no exception. This vibrant red gift pack brings to life the celebratory festival that sees cities around the world transform into bright and colourful displays of red and gold, with visions of lanterns, dragon puppets and firecrackers; an enthralling atmosphere that resonates perfectly with the enchanting world of Royal Salute.  

The limited edition Royal Salute 21 Year Old Lunar New Year gift pack is available at selected luxury retailers, at RRP $135 USD. For more information on the enchanting world of Royal Salute, follow @RoyalSalute and #RoyalSaluteNY or visit  

Please Enjoy Royal Salute Responsibly 



Up against stiff competition from long-established whiskies from both Scotland and Ireland, Wolfburn has scooped top honours by being voted the Whiskey Committee’s Brand of the Year 2020.

The Whiskey Committee is an independent UK-based association of 133 respected whiskey aficionados. Spokesman Dale Scott commented: ‘We’ve been constantly reviewing whiskies throughout 2020. There’s been no particular theme – everything from major blue-chip brands to small independent producers has been included, and competition has been incredibly tight. Although Wolfburn has only been selling for five years, their brand is increasingly visible and they do a consistently excellent job. They don’t have the widest range of whiskies, but the focus is on quality, and their passion shines through everything they do. Our congratulations to the whole team!’

Whisky Committee administrator John Slasor added: ‘Wolfburn first came to our notice back in 2018, and we were highly impressed with their single malts. Their core range follows a defined theme of different flavour variants and is cleverly augmented with annual small-batch releases. We’ve thoroughly enjoyed reviewing them and look forward to additional new releases in 2021.’

‘A welcome surprise and a cracking start to the year!’ said Wolfburn’s Brand Ambassador Mark Westmorland. ‘It’s really humbling to hear such lovely comments about our brand and our whisky. Our sincere thanks to the Whisky Committee for honouring us with this award.’


🥃 The Whiskey Committee’s BRAND of the Year 2020 🥃

So while we ponder which Whisky will take our Whisk(e)y of the year 2020 crown, we also mentioned in previous vids/posts that we would be considering a BRAND of the year 2020.

Now over the past year we have had numerous tasting sessions (mainly via Zoom, cheers COVID) of lots of brands and tried various expressions they each offer.

To name a few:

* An Auchentoshan Single Malt Whisky  experience where we sampled the American Oak, 12 year old, Triple Wood, Sauvignon Blanc and the Bartenders Malt. A fantastic range that offered very contrasting drams that were either rated very highly by all or had a few looking to move on quicker than others.

*Jameson Irish Whiskey blind tasting session via Zoom was a great night had by all. We sampled the Original, Black Barrel, Caskmates Stout, Caskmates IPA and the Crested edition. These all went down surprisingly well given the overall cost for the 5 bottles came in at around £100, however some did tend to have very similar notes and finishes which some of us struggled to distinguish between one or the other.

*Another range we have sampled throughout the year is Laphroaig We still have a way to go with this brand as there are higher end expressions we are yet to explore but so far this year we have enjoyed the Select, 10 year old, Quarter Cask and ‘The Old Malt Cask” 12 year old edition. All hold the beautiful heavy smoke/peat you expect from a Laphroaig with subtle fruit hints or smoother finishes here and there. We have all enjoyed each one but for some it can be an acquired taste at times and its very much a whisky that requires some bedding in at first, not for the faint hearted!


*Bunnahabhain Islay Single Malt Scotch Whisky is a brand we have enjoyed from time to time but separately. We have all possibly had different expressions at any one time but not all together. There are some we have tried while others we haven’t but this one can be marked down for a strong contender in 2021 as it will be on the list for a tasting event I’m sure.

Another that follows a similar pattern is The Dalmore, again we have all sampled the base 12 year old expression but others have explored the 15 or 18 year old, the Cigar Malt or Port wood, the Valour or the Dominium, however it’s a brand we will be taking into consideration for next year’s sampling.

Therefore with all those considered we have have come to the unanimous decision that The Whiskey Committee’s BRAND OF THE YEAR 2020 is…………

Wolfburn Whisky 

Yes, our pick for 2020 is to follow the wolf.

This increasingly popular brand seems to have quietly crept out of the cold North shadows as its namesake would and sank its teeth into our Committee, leaving a lasting reminder of its bite, but a mark one would proudly show off.

This year we have further explored a brand that came to our attention back in 2018 and has since gone from strength to strength in a very short space of time. It’s not a brand you will likely see on any supermarket shelves but is one that should be sought at every opportunity.

Originally the distillery was founded by William Smith in 1821 on the outskirts of Thurso and was ran by the Smith family before dwindling into ruin by 1872. Then in 2011, Wolfburn awoke from hibernation and work began to release the beast once more. After a lot of hard work and care Wolfburn was back with its first bottling of single malt in 2016, it was named ‘Northland’. And since then the distillery has churned out many fantastic expressions and small batch exclusives all over the world.

Courtesy of their Brand Ambassador, Mark Westmorland we enjoyed a fantastic tasting session during lockdown via Zoom and we were able to enjoy their four core expressions (Northland, Aurora, Langskip & Morven) plus their No.155 small batch. Although they are only a young brand these non-age-statement drams are a thing of beauty and could easily go up against some of the powerhouse age statements.

Wolfburn’s blood, sweat and tears have gone into each bottle and their aim is to ensure all have core notes that is a hallmark of their brand, whilst expressing unique traits in each expression that we were absolutely blown away with. There has been not one bottle we have tried that has disappointed us, the list is quite large and includes a number of the small batch releases and that is testament to Wolfburn and their hard work, it has paid off in bucket loads guys. Bravo and Thank you!

So there you have it, Congratulations

Our Brand of the Year 2020 – Wolfburn Whisky


The original Wolfburn Distillery was founded just to the west of Thurso by William Smith in 1821.  In its day it was one of the largest distilleries in Scotland, producing, according to HMRC records, 28,056 “gallons of proof spirit” in a single year.  Taking its name from the stream that provided the water – the Wolf Burn – the distillery operated until around 1870.  The reasons for its closure are lost in time, but by 1877 the newly produced Ordnance Survey maps showed it being in ruins.

In 2011 plans were laid to resurrect the old distillery. Construction began in 2012 and in January 2013 the new Wolfburn Distillery commenced production, thereby becoming the most northerly distillery on the Scottish mainland.  Situated 300m from the site of the original distillery, the new Wolfburn operates in much the same way as the old: craftsmen use traditional methods to produce fine spirit, which is laid down in best quality oak casks to await the day when it is bottled as single malt scotch whisky.  Wolfburn’s single malt scotch whiskies are now available in 27 countries globally.

Wolfburn Distillery, Henderson Park, Thurso, Caithness KW14 7XW

The Diageo Archive becomes virtual – Whisky News

The Diageo Archive becomes virtual

Take a 360 degree tour to discover the history and heritage of our unique brands.

With over 5,000 square metres of storage, our Archive covers the equivalent of 55 football pitches, and this week we’re delighted to be opening our virtual doors offering you the chance to take a 360 degree tour through the history and heritage behind Diageo’s world-famous spirit brands. Discover items from our collection of original documents, enjoy our inspiring imagery, and be intrigued by brand stories that have been collated and preserved from all over the world.

The Liquid Library, an exclusive room filled with over 5,000 bottles dating from the 1880s through to present day. Take a closer look at some of our long-established brands to see how they have developed and evolved over the years and enjoy some examples of ground-breaking innovations and eye-catching designs.

Our Marketing Hall of Fame is a unique chance to look at the different marketing campaigns and activations from our spirit brands from 1779 to our must recent campaigns. Explore the history of brand communications, spotting recurring themes and great examples of truly iconic advertising and marketing genius

The Vault is where we store and preserve our extensive collection of archive materials for current and future use. Take a glimpse behind the scenes to fully appreciate the size and scale of our Archive, as well as the depth and breadth of materials that we have for our brands, companies and sites around the world. Dig a little deeper to discover how our brands have shown up in culture over the years, from film and TV appearances to the roles some of them have played in iconic events and moments over time.

Our Founders’ Room is where you can meet the individuals, both past and present, behind our brands and hear their stories. Many of our long-established brands began with an individual or a family whose vision and determination laid the foundation for the successes they are today. From our Founders to all our Makers, Distillery Operators, Coopers, Coppersmiths, Packaging Teams, Marketers, Innovators and Sales Teams, they have all played a vital role in making our fantastic portfolio of brands what they are today.

For any enquiries please email:

Heaven Hill Distillery Fills Nine Millionth Barrel of Kentucky Straight Bourbon Whiskey – American Whiskey News

Heaven Hill Distillery Fills Nine Millionth Barrel of Kentucky Straight Bourbon Whiskey

BARDSTOWN, Ky. – Heaven Hill Distillery, the world’s second-largest holder of aging Kentucky Straight Bourbon Whiskey, today filled its nine millionth Bourbon barrel. Heaven Hill is the only local, independent, family-owned and operated company to reach this historic benchmark.

“In a year defined by teamwork and perseverance, today we celebrate another historic Heaven Hill milestone as we fill the nine millionth barrel of Bourbon,” said Max L. Shapira, President, Heaven Hill. “This nine millionth barrel, a rare achievement in the industry, is a testament to Heaven Hill’s commitment to quality and consistency since 1935.”

The milestone wraps up a banner year of Heaven Hill’s continued investment in the future of American Whiskey. Now aging more than 1.8 million barrels across 63 warehouses, Heaven Hill’s Bernheim distillery produces 1,300 barrels per day as the largest single-site Bourbon distillery in American Whiskey. The new Bourbon Heritage Center tasting rooms and retail store were completed and a grand opening of the entire new center is on track for early summer 2021. The launch of Larceny Barrel Proof, Elijah Straight Rye Whiskey, Elijah Craig Toasted Barrel and Parker’s Heritage Collection 10-Year-Old Heavy Char showcased the depth of premium innovation across diverse portfolio of award-winning mashbills. Recognized by industry professionals and consumers alike, the award season culminated with Larceny Barrel Proof Bourbon named as Whisky Advocate’s 2020 Whisky of the Year, the second Whisky of the Year for Heaven Hill Distillery in the past four years.

The nine millionth barrel will be put up to age in Rickhouse Y, where it will be displayed amongst Heaven Hill’s other milestone barrels.

ABOUT HEAVEN HILL DISTILLERY: Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over 1.8 million barrels aging in 63 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky and Parker’s Heritage Collection. Heaven Hill Distillery currently holds the title of 2019 San Francisco World Spirits Competition Distillery of the Year, Best in Show Whisky, and previously held the titles of 2018 San Francisco Spirits Word Spirits Competition Best Bourbon, 2017 Whisky Advocate Whisky of the Year, 2016 Whisky Magazine Distillery of the Year, 2016 Whisky Advocate American Whiskey of the Year. For more information, please visit

Heaven Hill reminds you to “Think Wisely.  Drink Wisely.”

Upgraded James B. Beam Distilling Co. Visitor Experience to Open Summer 2021 – American Whiskey News

Upgraded James B. Beam Distilling Co. Visitor Experience to Open Summer 2021

CLERMONT, KY, – The James B. Beam Distilling Co., the producer of the world’s #1 bourbon and leader in premium bourbon innovation, expects to unveil an elevated consumer experience on the Kentucky Bourbon Trail in late summer 2021. Moving forward, the James B. Beam Distilling Co. will pair its historic commitment to genuine bourbon with an eye on the future to allow consumers to enjoy all its brands. This new experience will embody the Beam family ethos, honor and celebrate its 225-year legacy in bourbon, and showcase an ambition for the future of American whisky with a craft distillery and cutting-edge partnerships.

“We are so proud of our history and are thrilled to honor it through this new experience to best tell the stories of our family and the craft that we have such immense passion for,” said Freddie Noe, 8th generation Beam Distiller. “We are excited about the future and the impact we can have on the industry, and I can’t wait to give visitors an inside look at how we do things the Beam way, and to also have a hand in educating the next generation, too.”

Visitors can expect a truly immersive experience, featuring the full Beam Distilling family of brands, from Jim Beam®  the world’s #1 selling bourbon, Bourbon to small-batch icons such as Booker’s®, Baker’s®, Basil Hayden’s® and Knob Creek®, and recent innovations including Little Book® and Legent™. They will also be offered one-of-a-kind opportunities to better understand the “Beam Way” of making bourbon and get a glimpse at the industry’s future.

The James B. Beam Distilling Co.  has long been a leader on the Bourbon Trail®, and the new experience will offer expanded educational, historical, and culinary delights, giving loyal fans more reasons to visit more often.

“For 225 years, we have been the author of our own destiny and have charted a new course for bourbon, as industry pioneers of quality, craftsmanship, and innovation,” said Albert Baladi, President & CEO, Beam Suntory. “We will be excited to re-open our doors in a post-pandemic environment. Our new visitor experience, including the craft distillery, will set us up for success in the next 225 years as we continue to be the definitive voice in bourbon, both in Kentucky and globally.”

New visitor experience features will include:

The American Outpost – Replacing the American Stillhouse, this unique visitor and retail center will honor the James B. Beam Distilling Co.’s past. The original American Outpost was the first retail visitor experience in 1981, selling Jim Beam® merchandise. The American Outpost will also feature new tasting rooms, offering a more complete experience for the family of brands.

The Kitchen Table – Inspired by the Noe family kitchen table, where generations have enjoyed bourbon and shared meals, The Kitchen Table will champion local farmers and producers. Visitors can take in the stunning views and unwind with world-class food and cocktails in this 5,000 square ft. restaurant and gathering space.

“Beam Made Bourbon,” – This immersive consumer tour is a visual educational experience showcasing how to make bourbon the “Beam Way,” and a stop in the Distillate Room, highlighting each brand’s unique distillation levers that help shape its character.

Fred B. Noe Craft Distillery – The new home for small-batch and next-generation whiskies will also serve as a functional production facility to explore new fermentation and distillation techniques. Named after Seventh Generation Master Distiller Fred Noe, the craft distillery will offer distillation process sessions with Freddie Noe, 8th Generation Beam Distiller, hands-on activities in the blending lab, a tasting bar and a state-of-the-art classroom for the James B. Beam Institute for Kentucky Spirits.

The company also plans to reimagine its consumer experience in Louisville.  While the James B. Beam Distilling Co. focuses on completion of this important work in Clermont, the Jim Beam® Urban Stillhouse in Louisville will close. Beam Suntory looks forward to bringing a bigger and better consumer experience to a new location in Louisville in the future.  The company’s commitment to Kentucky remains strong as it focuses on a fully immersive experience for the full Beam family of brands.

The James B. Beam Distilling Co. is the producer of nearly half of the world’s bourbon, including the #1-selling Jim Beam®.
Crafted by eight generations of Beam family distillers dating back to 1795, its portfolio features the Jim Beam family of brands, as well as the original Small Batch Bourbon Collection – Knob Creek®, Basil Hayden’s®, Booker’s®, and Baker’s® – and our Next Generation of brands, including Little Book® and Legent™. For 225 years, the Beam family has been committed to leadership and quality, making Bourbon their way, with family at the forefront, staying true to its roots. The James B. Beam Distilling Co. was re-established in Clermont, Kentucky in July 2019 as part of Beam Suntory’s $60 million investment in the state and remains on the same distillery site that has produced the family’s bourbons since Prohibition. The James B. Beam Distilling Co. recently announced its development of the upcoming Fred B. Noe Craft Distillery – the production home of Little Book®, Booker’s® and Baker’s®, and a place for Freddie and Fred Noe to craft our whiskies of the future – along with an upgraded and reimagined visitor experience in Clermont and the creation of the James B. Beam Institute of Kentucky Spirits at the University of Kentucky, which will educate the Bourbon industry’s next generation.

For more information on James B. Beam Distilling Co., its brands, and its commitments, please visit

As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good.  Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.  For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit and

Johnnie Walker launches vision to plant one million trees in Scotland – Scotch Whisky News

Johnnie Walker launches vision to plant one million trees in Scotland

As people around the world prepare to embrace the season of goodwill, Johnnie Walker announces a special gift for the home of Scotch Whisky

Johnnie Walker has launched a vision to plant one million trees across the four corners of Scotland before 2025. This comes as part of an ongoing commitment to reduce the brand’s carbon footprint and restore the natural resources used to create the award-winning range of Scotch Whiskies.

“Scotland is our homeland. It is where our journey began 200 years ago and it’s at the heart of everything that makes our whiskies so special. As we throw open the doors to the next 200 years of our journey, we want to take positive strides forward to nourish and protect the wild Scottish landscapes and pristine natural resources that have shaped our whiskies for generations.”

Julie BramhamGlobal Brand Director for Johnnie Walker

Ewan AndrewDiageo Chief Sustainability Officer

To date, 389,000 of the one million trees have been planted near two of our distilleries in the Scottish Highlands. Over the lifetime of this project, these trees are anticipated to absorb over 69,000 tonnes of C02 – the equivalent of taking 10,500 flights around the world or driving almost half a million times from London to Edinburgh.

At Ballygowan, near Oban distillery, the investment funded the planting of native birch, oak, wild cherry, willow and hazel trees and includes a new tree dedicated to every one of Diageo’s 28,000 employees, in partnership with Lupi Moll, Environmental Entrepreneur and Owner of Inverlonan Estates. At Allt Ruadh, near Glen Ord distillery, Johnnie Walker has joined forces with Trees for Life to plant ancient and native trees which will serve as a vital wildlife corridor and increase habitat availability for species including black grouse, crossbills and red squirrels.

“Without the investment by Johnnie Walker in Ballygowan, the woodland would not have been possible and the broader public and ecological benefits undelivered. We look forward very much to working with Johnnie Walker over the next 100 years, delivering together a biodiverse-rich, sustainable woodland of which everyone can be proud and helping them in their push to create the most sustainable whisky in the world.”

Lupi MollEnvironmental Entrepreneur and Owner of Inverlonan Estates

“Rewilding is an investment in a future in which wildlife can flourish and communities can thrive. Johnnie Walker’s contribution to the Trees for Life Allt Ruadh project exemplifies this approach. Their support recognises the critical part our wild places play in restoring nature, reversing the climate and biodiversity crises and ultimately creating a landscape in better health for future generations.”

Steve MicklewrightCEO of Trees for Life

The Johnnie Walker tree planting commitment follows the recent announcement of Diageo’s Society 2030: Spirit of Progress sustainability plan, which includes ambitious environmental goals such as being net zero emissions from all direct operations by 2030 with all distilleries powered by 100% green energy by 2030.

Drammer Releases a New Whisky App – Whisky App News

Drammer Releases a New Whisky App

Three years after its first release, the Drammer whisky app got renewed. The user interface got a modern look and feel and speed improvements were implemented. Many features, like collection and review management, barcode scanner and taste filters remained unchanged. After this update, whisky lovers have faster access to their digital whisky world. Drammer whisky app is freely available for Android and iOS

The popularity of whisky becomes bigger and bigger, and so does the Drammer user base. The modern look and feel makes the Drammer future ready. With this growth came the need for faster approval of newly added whiskies. As a result the moderation dashboard got an overhaul for a better approval process.

All-in-on whisky app

With its extensive feature list, Drammer is one of the most feature complete apps around. Drammer allows you to manage your collection and reviews, read the latest whisky news and discover new whiskies by their tasting profile. Besides this you can scan the barcode of every whisky to read detailled bottle information. If the bottle is not yet listed in Drammer’s database, you can easily add it with a few clicks.

Social whisky network

In the world of whisky there is lots to learn. Drammer want to stimulate this by enabling to share whisky experiences. Reading what other users are buying or tasting helps to discover new bottles. All users with a Drammer account can become friends. A personal timeline helps to track your friends’ activities.

New whiskies are added to the database every day. To avoid database pollution, each newly added bottle will be checked by hand. This way duplicates and inconsistencies are being avoided.

The Water of Life Film launches with a unique virtual online celebration of Scotch Whisky – Scotch Whisky News

The Water of Life Film launches with a unique virtual online celebration of Scotch Whisky

Burns Night Celebration January 22 – 27, 2021 – A weeklong online celebration of film, whisky, and the personalities who have made scotch what it is today

LOS ANGELES – DECEMBER 21 2020 – Producers Blacksmith + Jones today announced a unique six-day Burns Night Celebration January 22nd – 27th, 2021 to launch the film THE WATER OF LIFE – A WHISKY FILM ( )

The Water of Life is a feature documentary that focuses on the craftsmen, chemists, and renegades at the heart of the whisky revolution that turned the stagnant scotch whisky industry of the 1980s into the titan it is today.

Starting behind the locked gates of an abandoned distillery, Jim McEwan and Mark Reynier — “the most unlikely partnership in the history of whisky” — share their personal experiences of the risk-taking and wild experimentation they used to turn Bruichladdich into a creative and financial powerhouse.

The film also takes you on the journeys of visionaries like Gordon & MacPhail, Billy Walker, Rachel Barrie and David Stewart, whose mixture of talent, chemistry, hard work, grit, and a little sprinkle of magic paved the way for the next generation of innovators like Adam Hannett, Kelsey McKechnie, Liam Hughes, Iain Croucher, and Eddie Brook.

The Water of Life is a uniquely personal perspective on the evolution of whisky by those who lived it – the story of those who played a key part in rediscovering the crafting of the ancient spirit.

Blacksmith + Jones is launching the film alongside Burns Night, which has long been a celebration of the life and poetry of the Scottish poet Robert Burns. Traditionally held on Burns’ birthday (January 25th), it is a gathering of friends celebrating good food, stories, poetry, and of course a few wee drams of whisky. What better way to celebrate all things Scottish then by celebrating all things whisky!?

The Burns Night Celebration will kick off on the 22nd January and run through the 27th January and will offer whisky fans a unique way to experience Burns Night 2021. The virtual online program will include a screening of the film followed each night by a unique hour-long session featuring the stars of the film. There will also be an option to purchase a limited-edition one-off tasting kit specifically curated to accompany the film and take viewers on a taste journey while they watch the movie (where licensing laws permit).

“Our biggest challenge, as with any food or drink film, is you can’t taste the screen. When putting this event together it was important that we found a way to bring not just the story to the screen but to engage the audience in a way whisky does,” said Director Greg Swartz.

“When you take that first sip your senses are bombarded not only with the smell and taste, but it taps into your memories, feelings, and emotions if you let it,” Swartz continued. “Our Burns Night Celebration will bring all the senses together through watching the movie, pairing that with the tasting kits, and offering the opportunity to join the stars to hear them talk more about their passions.”

Executive Producer Brittany Curran said, “We shot, scored, and paced the film purposely to bring the audience on a sensory journey as they watch the story unfold. And we think that that’s pretty unique. We’re excited about it as filmmakers and as whisky geeks.”

“Burns night has always been a night for friends and family together. Since this year that is not an option for so many, we hope that we can provide an opportunity for communal experience. You can watch the film, hear the amazing stories, incredible score and all while having the world’s best whisky. Even if you can’t be in the same room, you can share the same experience,” Producer Trevor Jones said.

For tickets, tasting kits and other offers please go to
Click on Link to see the trailer

About Blacksmith + Jones

Blacksmith + Jones is a media production company that puts story first. Their primary focus has been in documentary style television and short form projects. Principals Trevor Jones and Greg Swartz have decades of experience and have produced shows for NatGeo, Discovery Channel and Animal Planet. They have been partners for more than 10 years. The Water of Life is their first feature documentary.

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