Kentucky Roots Run Deep for Moon® Moonshine – Almost Whiskey News?
Kentucky Roots Run Deep for Moon® Moonshine
Kentucky natives and spirits industry veterans announce the national launch of their award-winning premium moonshine.
LOUISVILLE, Ky – Moon® Moonshine is now available nationally online following a successful on and off-premise brand launch in Florida.
Co-founders Penny Peavler and Amit Singla distill traditional unaged corn whiskey — commonly known as ‘moonshine’ and created a smooth, flavored profile. At 35% ABV, it is lighter than traditional moonshine, with a smoother finish than tequila or aged whiskey and a cleaner profile than many flavored spirits. The two spirits industry entrepreneurs set out to transform the grit of the traditional outlaw spirit into a spectacular, premium experience for a new era. To achieve this, they went back to the very ingredients that built Kentucky’s distilling heritage. They start with 100% premium white and yellow corn grown within 100 miles of the distillery, combining it with pure, shale-filtered limestone spring water. The meticulously curated gluten-free mash bill is then double-distilled in small batches in a copper pot still. Finally, all natural fruit extracts are added to complete Moon’s line of low-sugar Berry, Citrus and Tropical expressions.
“By starting with perfect ingredients, we engineered the infamous burn out of the spirit,” said Peavler. “The result is moonshine reimagined.”
As a startup without a traditional distributor, a major part of the company’s Florida strategy involved Singla knocking on doors and hand selling the new brand. On-site ‘liquid to lips’ taste testing with bartenders, bar managers and retailers resulted in signing up more than 100 Florida accounts over the past 12 months.
“Our Florida launch strategy worked two-fold by introducing the brand to the trade and consumers at high traffic bar events while knowing that a certain percentage of bar patrons were just visiting and will help spread the word back in their hometown,” said Singla.
The results of the strategy worked as more than 20% of large accounts have reordered with almost half of those ordering one to two cases a month. Meanwhile, those who experienced the brand while visiting Florida have ordered the brand online once they arrived back home. New York, North Carolina, and Ohio are currently the leaders in online ordering.
While the trade and consumers are excited about Moon® Moonshine, spirit experts have also taken notice of the new brand. Moon® Moonshine’s Berry, Citrus and Tropical expressions each won silver medals at the 2026 San Francisco World Spirits Competition, earning the distinction of being 3 of the 5 top awarded moonshines.
Moon® Moonshine is available at retailers and bars in Florida, Illinois, Kentucky and online in 40 markets through moonmoonshine.com. The average retail price for a 1L bottle is $35.00. On and off-premise accounts can purchase through LibDib in Florida and Illinois and through Heritage Wine and Spirits in Kentucky.
More about Moon® Moonshine, drink recipes and where it is available can be found at www.moonmoonshine.com and on the Moon Moonshine Facebook and Instagram pages @moonmoonshineofficial
Moon® Moonshine. Spirits distilled from cane and corn and alcohol with natural flavors. 35%ALC./VOL. Distilled and bottled by Barrel House Distilling Company, Lexington, KY. Please enjoy our products responsibly.
Bios
Penny Peavler is Co-Founder of Moon® Moonshine. She handles all aspects of operations for Moon® Moonshine.
Peavler has 30-plus years in management and administration with cross sector intelligence, including spirits tourism, arts, hospitality, and entertainment. As the founding director of the Kentucky Bourbon Trail Welcome Center®, Peavler and her team created the Official Starting Point of the Kentucky Bourbon Trail©, and a homeplace for America’s native spirit. A 7th generation Kentuckian, she is a graduate of Moonshine University’s Distilling Course, and an Executive Bourbon Steward. She is also a graduate of the LEAD program at Stanford Graduate School of Business, and a faculty member at Bellarmine University.
Her inspiration comes from her great, great grandfather Bowman, who was a well-respected entrepreneur in her native Frankfort, Kentucky and a purported speakeasy owner!
Amit Singla is Co-Founder of Moon® Moonshine. He handles sales and marketing for Moon® Moonshine. Singla is a strategy, marketing, and innovation consultant with deep experience across the food, beverage, and retail industries. Partnered with leading brands including Anheuser-Busch, Starbucks, Pepsi, Hershey, Clorox, Nestlé, and Walmart to drive growth through consumer insights, brand strategy, go-to-market planning, and product innovation. Known for translating data and trends into actionable strategies that help brands launch, scale, and stay relevant in competitive markets.
Amit has his B.S. in Biomedical Engineering & Economics from Northwestern University and an MBA from Northwestern’s Kellogg School of Management with a focus on Marketing. He has been a guest speaker for the Kellogg School of Management, the University of Florida and for the University of Miami.
