Luss Distillery celebrates first year in business with over 55,000 visitors welcomed – Scotch Whisky News

Luss Distillery celebrates first year in business with over 55,000 visitors welcomed
The new spirits destination has become one of Scotland’s most highly regarded visitor attractions just a year after opening.
Luss Distillery, the multi-million-pound distillery and visitor destination on the banks of Loch Lomond, has welcomed more than 55,000 visitors and hosted nearly 5,000 tastings and tours in its first year of operation.
Launched by independent distiller Loch Lomond Group, the distillery quietly opened in the village of Luss in October 2025, before being officially launched by First Minister John Swinney at a ribbon-cutting ceremony in January 2026.
Since its opening, the distillery has welcomed guests from across the world, including passionate whisky connoisseurs as well as curious spirits newcomers. Among its visitors have been guests from United States, who made up 8% of all visits, as well as guests from Germany, Netherlands and France.
Luss Distillery is a dedicated brand home for Loch Lomond Group’s multi-award award-winning Loch Lomond Whiskies. Within the dedicated retail space, guests have also been able to explore the group’s extensive portfolio of other whiskies, including Glen Scotia and Littlemill.
The distillery hosts a range of dedicated whisky tastings and tours, as well as freely opening its doors for a more informal exploration of its beautifully designed spaces. During its first year, the attraction has achieved exceptional feedback from guests, earning a five-star Tripadvisor rating, and a 4.9 rating on Google Reviews, with a Net Promoter Score of 94. It was also awarded a five-star quality grading by the Association of Scottish Visitor Attractions (ASVA), just months after opening its doors.
To mark its first year in business, Luss Distillery will be running a host of initiatives from 9 to 16 October, from free bottle engraving to a Serve & Slice offer at the onsite Scoff & Patter, where visitors will be treated a slice of birthday cake and a Ben Lomond cocktail.
25% off all whisky experiences as well as 10% off all merchandise in the shop, will also be available across the week. The distillery will also host an Open House for local residents in Luss, and partners who have supported its journey over the past year.
Tony MacLean, Brand Home Manager at Luss Distillery, said: “It has been a whirlwind first year, and as I look back on the past 12 months, I am so proud of what we have built here.
“Luss Distillery is unlike anything else in Scotland. It is a place where the stories of whisky are brought together under one roof, making it incredibly unique and appealing to visitors with very different interests. Our spectacular location on the banks of Loch Lomond undoubtedly plays a huge part in attracting visitors.
“From the moment visitors arrive, there is a real sense of discovery, both for the local area and for our offering. Guests consistently talk about is the opportunity to get behind the scenes, hear the stories behind our brands and taste premium whisky in such a spectacular setting. They also really value access to products they cannot buy elsewhere. Our Luss Exclusive Casks have been particularly successful, and we are continuing to develop more products that are only available at Luss.
“After such a strong first year, it is exciting to see how the destination is establishing itself as a place where people can discover our spirits, enjoy the landscape and create a memorable Loch Lomond experience.”
Luss Distillery is open daily from 10am-5pm.
For more information about Luss Distillery, please visit https://lussdistillery.com/
For more information about The Loch Lomond Group, please visit www.lochlomondgroup.com.
About the Loch Lomond Group
- Loch Lomond Group is an independent distiller based in Alexandria and is home to several multi- award-winning brands that are sold in more than 125 countries worldwide.
- Loch Lomond distillery has been producing the finest single malt whiskies since 1814.
- Images and interviews with key staff from the Group are available upon request. lochlomondgroup.com





































