VCL VINTNERS FIRST UK WHISKY BROKER TO ADOPT PIONEERING BLOCKCHAIN TECHNOLOGY ACROSS OPERATIONS

– VCL Implements Proof 8 SaaS Platform for Full Traceability and Transparency of Inventory –

London, [February 2025] – VCL Vintners (VCL) has become the first whisky broker in the UK to turn to blockchain technology to transform its operations and guarantee full traceability and transparency of its inventory.  Using Proof 8’s proprietary SaaS platform, VCL is now able to track and verify every stage of a product’s life cycle with real-time data and secure, immutable records known as ‘Digital Deeds’, making it easier to prove provenance, maintain compliance and ensure transparency of ownership.

Benjamin Lancaster, founder and partner of VCL, said: “Proof 8 has harnessed blockchain technology to deliver hands-down the best end-to-end cask management solution on the market. Already employed by future-thinking distilleries and warehouses to improve operational processes and productivity, we are proud to be the first broker to fully adopt the Proof 8 platform to manage our clients’ assets.”

Casks that are stored on the Proof 8 platform are assigned a unique ‘Digital Deed’ – a trusted record of ownership which is a digital representation of the physical asset. This approach not only removes all uncertainty around authenticity and ownership, it also enables seamless transfer of ownership, ensuring a secure, transparent and efficient process.

Benjamin added: “Full traceability and transparency is crucial, especially in an industry like whisky where provenance can make or break the value of an asset. Through this innovation, we are modernising the way in which whisky is traded and invested. The digital transformation also addresses some long-standing challenges in the market, including counterfeiting and fraud. Investors now have a reliable way to track their assets, guaranteeing peace of mind.

“Because ‘Digital Deeds’ are securely recorded on the blockchain and are unique to each asset, like a fingerprint, they cannot be copied or modified and so provide a secure, verifiable record of authenticity that buyers and collectors can trust when it comes to their investments.”

VCL made headlines in 2021 when it collaborated with Proof 8 on another of their innovative platforms – Metacask – to auction a rare 1991 Macallan cask, attaching a blockchain-based token (NFT), an early iteration of the Proof 8 ‘Digital Deed’. The cask sold for a record-breaking $2.3 million, setting a new precedent in the world of high-value collectibles.

Benjamin and business partner Stuart Thom became early investors in Metacask and continue to believe in the power of technology to unlock new forms of ownership and bring trust and transparency to the industry.

“Blockchain technology has already had a transformative impact on industries like finance, banking and healthcare – that have complex supply chains, data-sharing requirements and high regulatory and compliance requirements and we were convinced that it could be a game-changer in asset-backed investments like whisky,” Benjamin said. “Before the Macallan sale it was a relatively untapped market and Proof 8 has developed a secure, scalable solution that provides a seamless way to trade, track and authenticate ownership in a way traditional methods simply couldn’t match.”

Rob Hollands, CEO at Proof 8, said: “Moving away from paper-based records, certificates of ownership, and unreliable tools such as Excel to manage the production process, provides a real opportunity for better data across the whole industry. This not only unlocks the potential for greater efficiencies in the production and maturation process but, crucially for collectors, whisky enthusiasts and brokers, brings assurance of ownership and provenance which previously didn’t exist. With our platform, there can no longer be any doubt over the origins, location and ownership of an asset. Every crucial piece of information is collected, stored and tracked on our platform throughout its entire lifetime. And this information is accessible at any time. This level of transparency and traceability, from grain to glass, is now the new standard for the industry today. As the first whisky broker to implement our platform, VCL shares our values of transforming spirits with trust, transparency and innovation at the core.”

Established in 2010, VCL Vintners is a trusted name in whisky brokering and investment, known for its extensive network and expertise in sourcing and trading rare casks. With this latest digital transformation, VCL is positioning itself at the forefront of the industry’s evolution.

vclvintners.london

About VCL Vintners
Founded in 2010, VCL Vintners is the pioneer of the spirits investment industry as it’s known today. VCL has a proven history of providing investment-grade spirits for its network of retail and institutional investors, offering investment opportunities that range from new-make spirits to some of the oldest and rarest casks available anywhere in the world. Since inception, VCL has amassed assets under management which are currently valued at over £130m.

About Proof 8

Proof 8 is transforming the spirits industry by digitalising production, maturation and ownership. Their SaaS platform streamlines distillery operations, warehouse management and connects brand products to consumers. Proof 8’s digitalisation creates assets and products that are ‘born digital’ – ensuring traceability, authentication, and valuable consumer experiences. By using innovative solutions, new tech and user-centred design, Proof 8 optimises the entire spirits journey, from grain to bottle, redefining the way businesses and consumers connect in the ever-evolving spirits landscape.

https://proof-8.com/

Charles Leclerc And Chivas Regal Hit The Right Note In New Global Partnership

Luxury Scotch whisky, Chivas Regal, has announced leading Formula 1 driver Charles Leclerc as its Global Brand Ambassador in a multiyear partnership, highlighting the brand’s growing influence in modern sports culture.

Throughout the collaboration, Chivas Regal and Charles will encourage fans to forge their own paths in redefining success. The partnership will celebrate the achievement of personal goals and creativity along the way, exploring Charles’ passion points off the racetrack, with the first being music.

As a talented and self-taught pianist and composer, Charles has been sharing his love of music with fans over the past few years that has seen him release multiple tracks. The time, precision and passion he puts into mastering the notes on a piano is reflective of the craftsmanship required to blend the notes of an iconic whisky.

To celebrate this blending of success, Charles and Chivas Regal are hosting an exclusive, one-night-only pop-up piano bar which brings together the worlds of music and whisky. Dubbed Leclerc’s, the bar will open on March 11th in Melbourne, ahead of the 2025 Formula 1 season opener in the city later that week.

The immersive event will give VIP guests and a limited number of lucky fans the chance to enjoy bespoke Chivas Regal x Charles Leclerc whisky cocktails, while experiencing a unique evening, centred around music, inspired by Leclerc’s passion for the piano. The event will also feature a special guest appearance from Charles himself, marking the first of many moments he and Chivas Regal will celebrate together.

Those heading to Leclerc’s will have the opportunity to experience a new side of the racing legend as they explore the fusion and notes of whisky and music like never before, in an evening that celebrates the artistry of piano and the craft of whisky.

Nick Blacknell, Global Marketing Director, for Chivas Regal, at Chivas Brothers says: “It’s no secret Charles has had incredible success in his life, but it is his tenacious spirit, commitment to excellence and off-track passions that inspired this partnership. The 88 notes of the piano draw perfect parallels with the 85 flavour notes of our iconic Chivas 18 Year Old expression, showing how both music and whisky blend passion with precision. We’re excited to bring fans on the journey to celebrate our wins together – the ethos that lies at the heart of Chivas Regal.”

Charles Leclerc, Global Brand Ambassador at Chivas Regal, adds: “Success is about blending all the right notes – on and off the track. My craft demands time, precision, and dedication, but what truly drives me is the journey, my passions, and the moments shared along the way. Chivas Regal embodies this same ethos, encouraging people to find their own rhythm and celebrate every win, big or small. I’m excited to redefine success together and share this experience with fans through our partnership.”

To be in with a chance of winning a coveted spot at Leclerc’s in Melbourne and meet Charles, fans can head to TimeOut Melbourne to enter and find out more. Closing date for entry is Saturday 8th March.

This marks the start of a collaborative partnership between Charles Leclerc and Chivas Regal, with further moments of celebration to come. Fans can keep up to date with the new partnership by following @ChivasRegal on Instagram or visiting Chivas.com.

Please enjoy Chivas Regal responsibly and never drink and drive.

About Chivas

Chivas Regal is the original luxury blended Scotch whisky. Launched in 1909, Chivas has been integral to the growth of the Scotch whisky category worldwide – with a retail sales value today of over €2.07bn.

Chivas believes in celebrating the next generation of whisky drinkers who elevate themselves and those around them to forge new paths to success – which is why Chivas’ ethos is ‘I Rise, We Rise’, a nod to the importance of hard work, community and ripping up the rule book. These values were instilled by founding brothers James and John Chivas who pioneered the art of whisky blending in 19th century Scotland and became pillars of the community due to their tireless work ethic, hustle, and drive. Chivas continues this vision of collective success through its long-standing association with global sports culture, having enjoyed partnerships with Premier League football clubs for many years, and now in its latest move as ‘Official Team Partner’ of the Scuderia Ferrari HP Formula 1 team in a new global partnership.

Chivas blends its spiritual home in Speyside, Scotland, with more than 100 countries across the globe, who together have made Chivas the global success it is today. The Chivas range blends timeless classics with modern innovation and includes: Chivas 12, Chivas Extra, Chivas XV, Chivas Mizunara, Chivas 18, Chivas Ultis XX, Chivas 25, and Chivas Regal The Icon Chivas.

I Rise, We Rise.

www.Chivas.com

About Leclerc’s

To celebrate Charles Leclerc as Chivas Regal’s Global Brand Ambassador, the racing legend and the luxury Scotch whisky are hosting an exclusive, one-night-only piano bar pop-up in Melbourne on March 11th, ahead of the 2025 Formula 1 season. The event brings together the two worlds of whisky and music, signalling the start of a collaborative partnership and marking the first of many moments he and Chivas Regal will celebrate together.

Chivas Regal x Charles Le Clerc Signature Serve – ‘The Leclerc Spritz’

Charles Leclerc’s signature serve. A twist on an Italian classic fit for the French Riviera.

• 30ml Chivas Regal 18 Year Old
• 30ml Elderflower Cordial
• 20ml Lime Juice
• 60ml Champagne
• Glass: Stemmed Glass
• Garnish: Mint Sprig

Talnua Distillery Announces Annual St. Patrick’s Day Celebration and Exclusive Olde Saint’s Keep 2025 Release

Arvada, CO – February 2025 – Talnua Distillery, America’s pioneer of Single Pot Still whiskey, is thrilled to announce its highly anticipated St. Patrick’s Day Celebration, taking place at the distillery on March 14 and 15 from 1:00 PM to 9:00 PM. This 21+ event promises an unforgettable experience filled with music, camaraderie, and the annual release of the exclusive Olde Saint’s Keep Special Release Whiskey.

Whiskey enthusiasts and St. Patrick’s Day revelers alike are invited to join Talnua Distillery for two days of festivities featuring live music, pipe and drum bands, traditional Irish music sessions, and incredible food trucks. Guests can also enjoy the Trinity Mobile Cigar Lounge, offering a premium pairing experience for those looking to enhance their whiskey enjoyment.

Event Schedule: A full schedule of entertainment and activities can be found HERE

Introducing the 2025 Olde Saint’s Keep Special Release Whiskey

A cornerstone of Talnua’s annual St. Patrick’s Day tradition, the 2025 Olde Saint’s Keep Special Release Whiskey is an exclusive offering available only at the distillery beginning March 14. Crafted with a meticulous approach to tradition and innovation, this American Single Pot Still whiskey is triple distilled from a mash of 50% unmalted barley and 50% malted barley.

Aging in select barrels has imbued this whiskey with remarkable depth and complexity.

This year’s release was aged for 2 1/2 years in Ex-Bourbon barrels with both French Oak and American Oak staves. From there, the whiskey was transferred into barrels that first held Pedro Ximenez Sherry for 17 years followed by PX Solera Brandy from 1948 for 13 years.

The whiskey rested in those barrels for 2 years and 3 months, giving it a final age statement of 4 years and 9 months.

Tasting Notes:

Nose: Apple Orchard, Buttery Maple, Baking Spices
Palate: Honey Graham Cracker, Dried Stone Fruit, Macadamia Nut Cookie
Finish: Cinnamon, Shortbread, Long Finish

At 100 proof (50% ABV), this whiskey delivers a bold yet refined profile, with limited availability of fewer than 1,000 bottles, making it a must-have for collectors and connoisseurs alike.

Don’t miss the opportunity to be part of this incredible celebration and to secure a bottle of the 2025 Olde Saint’s Keep Special Release Whiskey. Join us at Talnua Distillery on March 14 and 15 for a St. Patrick’s Day experience like no other!

Maker’s Mark Premieres “Perfectly Unreasonable”

New Global Brand Campaign Celebrates the Remarkable Lengths it Takes to Create Uncompromisingly Delicious Bourbon

LORETTO, Ky. – Monday, February 17, 2025 – Maker’s Mark®, the iconic handmade Kentucky bourbon, today announced the launch of its new global brand campaign, Perfectly Unreasonable. The cinematic campaign asserts that going to unreasonable lengths – in life and in bourbon – is what separates good from remarkable. It celebrates those who relentlessly pursue excellence and shines a light on the unconventional decisions that have made Maker’s Mark an icon.

“Perfectly Unreasonable is more than a campaign, it has been our ethos since my grandparents broke with tradition to reimagine what bourbon could be,” said Rob Samuels, eighth generation whisky maker and managing director, Maker’s Mark.  “Maker’s Mark continues to be driven by the pursuit of better bourbon and a better world, with our founders’ vision as our north star.”

From the beginning, Maker’s Mark founders Margie and Bill Samuels Sr. committed to doing things differently. Burning the family’s 170-year-old recipe to create something entirely new for the category – a delicious and balanced bourbon – and they chose the homeplace for Maker’s Mark in outlying Loretto, Kentucky because of its unique water source. They were also one of the first to open their distillery doors to visitors – a precursor to today’s Bourbon Trail. This challenger spirit endures today with every bottle hand-dipped in signature red wax, every barrel rotated by hand, and the brand’s dedication to become B Corp and Regenified certified.

Perfectly Unreasonable was shot by acclaimed Swedish film director Marcus Söderlund and serves as a manifesto for a new generation of global bourbon enthusiasts, illustrating that breakthrough accomplishments are born from challenging the status quo with vision and determination. This global campaign marks the first execution for the brand by global creative agency Carmichael Lynch.

“This bold campaign reinforces how Maker’s Mark is unique in its uncompromising commitment to excellent bourbon, as well as the personal and unconventional ways we communicate to consumers,” said Chloe Lloyd-Jones, vice president of global brand marketing, Maker’s Mark.  “We know Perfectly Unreasonable will resonate with Maker’s Mark fans, who expect nothing less from us, and new whisky drinkers around the world.”

Perfectly Unreasonable premiered in the U.S. during NBC Primetime this weekend and will include integrations with NBC’s “Late Night with Seth Meyers” as well as ‘The Lonely Island and Seth Meyers’ and ‘Family Trips with the Meyers Brothers’ Podcasts. A fully integrated campaign will roll out nationally and in key markets globally throughout 2025. The hero creative will take 30-second, 15-second and six-second forms across television, streaming, digital and social media, and will be supported via the brand’s website, ambassador program and distillery experiences.

For more information, please visit www.makersmark.com.

ABOUT MAKER’S MARK  

Maker’s Mark® is the iconic handmade Kentucky bourbon driven by a vision for better flavor and a better world.  Maker’s Mark began with the innovative spirit of Margie and Bill Samuels, Sr., who in 1953, fulfilled their dream to create a delicious bourbon without the bite, using soft red winter wheat instead of rye to enhance the softness, sweetness and signature creaminess. Highly desired around the world, Maker’s Mark is handmade, hand-dipped in our signature red wax, and every barrel continues to be rotated by hand and is aged to taste not time.

Always true to the founders’ vision, Maker’s Mark continues to shape the brand’s future through purposeful, flavor-driven innovation. In recent years, the brand has introduced thoughtful, super-premium expressions to its portfolio, including Maker’s Mark 46, Maker’s Mark Cask Strength, and Maker’s Mark Cellar-Aged, all Double Gold winners of the 2024 San Francisco World Spirits Competition, as well as Maker’s Mark Private Selection: the brand’s custom barrel program.

Advancing its mission to cultivate bourbon that betters the world, while crafting the most flavorful product possible for consumers, Maker’s Mark is the largest bourbon distillery in the world to achieve B Corp Certification and the first distillery to achieve Regenified Certification, a reflection of the brand’s dedication to sustainable agriculture practices at Star Hill Farm, home to the Maker’s Mark Distillery. For more information, visit www.makersmark.com.

ABOUT SUNTORY GLOBAL SPIRITS

As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker’s Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196™ (minus one-nine-six) and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company’s Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com

THIS ARTICLE APPEARS HERE WELL AFTER THE ORIGINAL DATE AND IS PUBLISHED AS A MATTER OF INTEREST

Kentucky Distillers’ Association Celebrates U.S.-India Tariff Reduction Agreement

Lower Duty Opens Door to World’s Largest Whiskey Market for Kentucky Bourbon, America’s Only Native Spirit

FRANKFORT, KY.— The Kentucky Distillers’ Association today hailed the groundbreaking agreement made by President Donald J. Trump and Indian Prime Minister Narendra Modi to lower India’s tariffs on Bourbon, opening the world’s largest whiskey market for significant increases in Kentucky Bourbon offerings.

“We have seen worldwide, when trade restrictions are eased, that the elegance and complexity of Kentucky Bourbon attracts discerning palates of connoisseurs and new drinkers alike,” KDA President Eric Gregory said. “The agreement to lower tariffs from 150% to 100% is a historic accomplishment.

“We are grateful for President Trump’s collaboration with President Modi to confront this long-standing prohibitive tariff and create a more favorable path towards progress for Kentucky Bourbon. We are eager to share more of our mellow amber spirit with India’s consumers.”

Gregory also applauded Kentucky Congressman Andy Barr for his tireless work in exploring opportunities to help Bourbon succeed, including pushing for lower tariffs in India. Barr’s 6th District is home to many of Kentucky’s distilleries and the thousands of jobs they create.

Barr recently met with U.S. Commerce Secretary Howard Lutnick and Ambassador of India to the United States Vinay Kwatra to advocate for greater market access for Kentucky Bourbon in India.

Congressman Barr said, “Thoughtful agreements like this will help protect Kentucky jobs and bring a taste of our state to more communities across the globe. America’s distinct spirit will now be more accessible in a market that will open doors for our state’s signature Bourbon industry.”

Kentucky is the birthplace of Bourbon, producing 95% of the world’s supply. The homegrown industry is a $9 billion economic and tourism powerhouse, generating more than 23,100 jobs with $2.2 billion in salaries and benefits, and attracting more than 2.5 million visitors each year to the KDA’s Kentucky Bourbon Trail® tour.

The Commonwealth currently has three times more aging barrels of whiskey – 15.4 million – than people, 4.5 million.

India is Kentucky’s 14th largest export market sending $3 million in whiskey annually, which is expected to accelerate with the tariff reduction. Gregory said with the current size of Kentucky’s Indian export market, this agreement will unlock more avenues for Kentucky’s distillers to grow and tackle headwinds that are charging towards the industry.

Founded in 1880, the Kentucky Distillers’ Association (KDA) is the Worldwide Voice of Bourbon™.

About the Kentucky Distillers’ Association:

Founded in 1880, the Kentucky Distillers’ Association is the legendary voice for Kentucky’s signature Bourbon and distilled spirits industry. Its diverse and growing membership produces the overwhelming majority of the world’s Bourbon, from historic, global brands to emerging micro distilleries that are fostering the next generation of the Commonwealth’s landmark economic engine and its thriving, timeless craft. Member benefits include media relations, international trade development, private sampling events, technical assistance, economic development support, networking, legal defense, marketing strategies, governmental and regulatory advocacy and innovative tourism experiences through the KDA’s world-famous Kentucky Bourbon Trail® and Kentucky Bourbon Trail Craft Tour® adventures. A 501(c)(6) nonprofit organization, the KDA maintains an open membership policy, champions a strong commitment to the responsible and moderate consumption of spirits, and fights to curb underage drinking and drunk driving. Learn more at www.kybourbon.com and www.kybourbontrail.com.

J. Mattingly 1845 Distillery Partners with Navy SEAL Foundation on Commemorative Whiskeys

FRANKFORT, KY (Feb. 25, 2025) – The Navy SEAL Foundation (NSF) provides critical support for the warriors, veterans, and families of Naval Special Warfare. Founded in 2000, the NSF is kicking off its 25th year with a partnership with J. Mattingly 1845 Distillery through the release of three double-staved™ American Whiskeys, labeled “Sea,” “Air,” and “Land,” celebrating the environments where SEALs operate. The bottles sell individually for $155, or the trio can be purchased for $425 online, with free shipping. J. Mattingly 1845 will donate $30 from the sale of each bottle to help fund the mission of the NSF.

“At the Foundation, we offer more than 30 comprehensive programs to help SEALs, SWCCs, and their families,” said Chris Irwin, NSF Communications Director. “We are honored to have this partnership  with J. Mattingly 1845 Distillery to support our mission.” 

​Details of each offering are below.

J. Mattingly 1845 Double Staved™ 5-Year-Old Kentucky Bourbon Sea Edition is a five-year-old bourbon bottled at 127 proof. Made with a mashbill of 78 percent corn, 10 percent rye, and 12 percent malted barley, this bourbon is said to have an excellent balance with subtle baking spice notes on the palette. The finish is described as long, with seasoned oak and spiced cherry.

J.Mattingly 1845 Double Staved™ 9-Year-Old Light Whiskey Air Edition was distilled in 2016 and bottled at 129 proof. This whiskey was created using J. Mattingly’s double-staved process using ex-bourbon casks. With a mashbill of 99 percent corn and 1 percent malted barley, this whiskey is described as full-bodied and complex with sweet notes of crème brulée crust, yellow cake, and sweet graham cracker. The finish is maple syrup overlapped with gentle oakiness at the back end.

J.Mattingly 1845 Double Staved™ 5-Year-Old Rye Whiskey Land Edition is a five-year-old rye whiskey bottled at 119 proof. With a mashbill consisting of 95 percent rye and 5 percent malted barley, this whiskey is said to contain subtle spices of black pepper, green apple, white pepper, and cloves on the mid-palette. Its finish contains baking spices with a hint of dryness on the finish.

“J. Mattingly 1845 Distillery is honored to have been chosen to create the American Whiskey for the Navy SEAL Foundation,” said Harry Richardt IV, president of J. Mattingly 1845 Distillery. “We have tremendous respect for our military branches and feel privileged we can partner with the NSF on this initiative.” 

The J. Mattingly 1845 Double Staved Trident Collection is available for pre-order online, with orders set to start shipping March 3rd.  A limited quantity of bottles will also be available for sale at the J. Mattingly 1845 Distillery in Frankfort.  Each bottle is 750 mL and suggested retail pricing is $155 each, or all three in the collection for $425.  For more information on the partnership, check out https://jmattingly1845.myshopify.com/pages/navy-seal

About J. Mattingly 1845 Distillery

Starting in 1845 with John Graves Mattingly’s first distillery in Louisville, Registered Distillery #2, the Mattingly family has been synonymous with distilling in Kentucky for more than two centuries, having a hand in the development of at least nine separate distilleries in the Commonwealth.

In 2010 Jeff Mattingly took up the family mantle and started his own craft bourbon business.  Today, Jeff’s son Cameron has joined the team as Vice President of Production, continuing the legacy into the latest generation for J. Mattingly Distillery 1845 in Frankfort, Kentucky. Together, father and son offer their proprietary double-staving™ process as well as a custom bourbon blending experience unparalleled in the spirits industry, available on-site in Frankfort or online at www.jmattingly1845.com

About the Navy SEAL Foundation

The Navy SEAL Foundation (NSF) provides critical support for the warriors, veterans, and families of Naval Special Warfare (NSW) through a comprehensive set of over thirty programs under five Pillars of Support: Strength, Resilience, Health, Education, and Community. Charity Navigator has awarded the NSF a 4-star rating since 2009 and a perfect score since 2014 for financial health, accountability, and transparency. It ranks in the top 0.1% of charities nationwide, with ninety-four cents of every dollar donated directly funding its programs or being retained for future mission use. The NSF is a 501(c)(3) nonprofit (Tax ID: 31-1728910). It is an independent, non-federal entity unaffiliated with the Department of Defense. Learn more at www.navysealfoundation.org.

BUFFALO TRACE DISTILLERY’S 100 BOURBON SETS FOR 100 CHARITIES INITIATIVE RETURNS TO CONTINUE NATIONWIDE CHARITABLE GIVING

The Distillery to donate 100 sets of its finest whiskeys to support fundraising efforts for 100 nonprofit organizations

FRANKFORT, Ky. (February 26, 2025) – Ahead of Bottled-in-Bond Day, Buffalo Trace Distillery today announces the return of its annual charitable initiative, 100 Bourbon Sets for 100 Charities. The initiative, which honors the legacy of Colonel E.H. Taylor, Jr., celebrates and supports non-profit organizations across the United States that are committed to bringing positive changes to their communities. Taylor, who owned Buffalo Trace Distillery from 1869-1878, is often referred to as the founding father of the modern bourbon industry due to his technological innovations, advancements in distilling, and instrumental efforts leading to the 1897 passage of the Bottled-in-Bond Act. 100 Bourbon Sets for 100 Charities pays homage to the 100 proof alcohol measurement, one of the key requirements for a whiskey to be labeled as Bottled-in-Bond.

In its inaugural year, the 100 Bourbon Sets for 100 Charities initiative supported organizations from 36 states across the country. In total, the program raised more than $134,000 for a variety of causes dedicated to veteran services, youth education and programming, cancer treatment, animal rescue and adoption, among many others.

“It is incredible to see the work being done by nonprofit organizations around the country and we believe Taylor would be proud to know his legacy continues to bring such a positive change to countless communities,” said Andrew Duncan, Global Brand Director, Buffalo Trace Distillery. “The 100 Bourbon Sets for 100 Charities initiative celebrates those who, like Taylor, have a passion for improving the world. We are proud to support nonprofit organizations in their efforts to better lives and communities.”

Featured products for the 100 Bourbon Sets for 100 Charities initiative include lineups from some of Buffalo Trace Distillery’s most sought-after brands, including E.H. Taylor Jr., Blanton’s, Eagle Rare, Weller and more. The number of bottles in each set may vary. Interested nonprofits can apply here. 

Charities of all kinds are encouraged to apply for 100 Bourbon Sets for 100 Charities. Those interested in applying can do so beginning March 3, 2025, in honor of Bottled-in-Bond Day. All applications must be received within 100 days – by June 11, 2025 – for consideration. Selected charities will be announced the week of July 28, 2025. Bottles sets will be delivered within 30 days following the selection announcement.

Organizations interested in applying are encouraged to carefully read over the application. Buffalo Trace Distillery will coordinate the logistics of transporting bottles to selected organizations based on the legal requirements in each state. Once received by the organization, it is the nonprofit’s responsibility for executing a program that complies with each state’s legal specifications. Organizations must use their bottle sets and report back their monies raised by December 31, 2025. 

About the Bottled-in-Bond Act

The Bottled-in-Bond Act was first-of-its kind legislation that saved whiskey in America. Passage of the Act led to increased quality and consumer safety across categories (and the formation of the modern FDA) and paved the way for the focus on quality & innovation that Buffalo Trace Distillery maintains today.

Bottled in Bond required distillers to label aged spirits, mostly American Whiskey, as “bottled-in-bond,” meaning the product meets the following criteria:

• The spirit must be produced in a single distillation season by a single distillery.
• The spirit must mature in a U.S. bonded warehouse for a minimum of four years.
• The aged spirit must be bottled at 50% ABV (or, 100 proof).

For any questions regarding the 100 Bourbon Sets for 100 Charities initiative, please email charity@buffalotrace.com. For more information on Buffalo Trace Distillery and its ongoing charitable efforts, please visit www.buffalotracedistillery.com.

Stay up to date with news from Buffalo Trace Distillery by following along on Instagram and Facebook.

About Buffalo Trace Distillery  

Buffalo Trace Distillery is an American family-owned company based in Frankfort, Kentucky. The Distillery’s rich tradition dates back to 1775 and it is a National Historic Landmark, as well as listed on the National Register of Historic Places. Its history includes such legends as E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. Lee. Buffalo Trace Distillery is a fully operational Distillery producing bourbon, rye and vodka on site. The Distillery has won more than 40 distillery titles since 2000 and garnered more than 1,000 awards for its wide range of premium whiskies. Its William Larue Weller and Stagg were named Best of Show at the 2024 Denver International Spirits Competition and its Traveller Whiskey is the Most Awarded Super Premium Whiskey Release of 2024. Buffalo Trace Distillery has a deep commitment to supporting charitable initiatives. Nonprofit organizations interested in learning more about the Distillery’s efforts are encouraged to register their charity here. To learn more about Buffalo Trace Distillery, visit www.buffalotracedistillery.com.

Town Branch Distillery Unveils New Whiskey Blending Strategy

Enhanced Blending Process Implemented for Distillery’s Flagship Town Branch Kentucky Straight Bourbon

Alongside Allocated Straight Rye and Single Malt Whiskey Releases

LEXINGTON, Ky, February 2025— Town Branch Distillery, the heart of Lexington Brewing & Distilling Co.—the only brewery and distillery on the Kentucky Bourbon Trail®—is proud to announce significant improvements in its blending process for several key whiskeys. The distillery has overhauled barrel selection methods, proofing techniques, and, most notably, increased the average age of the whiskeys within its updated blending strategy.

Town Branch®️ Kentucky Straight Bourbon Whiskey – 90 Proof

Under the leadership of Mark Lyons, a seventh-generation member of the Lyons family with deep roots in brewing, distilling, and cooperage, Town Branch has been refining its long-term vision. A major shift recently occurred with the re-envisioning of the flagship spirit: Town Branch Kentucky Straight Bourbon – 90 Proof.

In late 2024, Town Branch tasted several new potential blends for its flagship bourbon. The result: a unanimous decision to adjust to a new blend that is aged 2 years longer on average, thanks to an increase in its available mature inventory. This adjustment not only enhanced the whiskey’s age but also expanded the variety of barrels used. The distillery currently has four mature bourbon mash bills available for blending, two of which are its primary for blending, both with the same grain build but different distillation methods: double pot-still (creating deep flavors of stone fruit, orchard fruit and biscuit) and column-still (producing honey, cinnamon, and nut flavors). Along with these components, a longer proofing process was implemented to allow the whiskey to decant properly, developing additional flavor. The goal is to craft a blend driven by knowledge and experience, not necessity.

“We want to amplify and enhance the distinctive flavors and tasting notes of our blended Bourbon,” says Dave Bob Gaspar, National Brand Manager and Lead Blender. “Between 6-7 years of age, Town Branch Bourbons are at their peak, which gives us a more robust base for our blends.” The core blending range is between 5 and 8 years, and per current U.S. label laws, there is nothing under 4 years old in this NAS (No Age Statement) whiskey with all the barrels being selected for blending older than this.

The Art of Allocation to Improve The Art of Blending

Town Branch Kentucky Straight Bourbon – 90 Proof is not the only brand to benefit from the recent blending upgrades. Two other original core offerings—Town Branch Kentucky Straight Rye Whiskey – 100 Proof and Town Branch 7-Year Kentucky Single Malt Whiskey – 87 Proof—were intentionally slowed in 2024 with a soft allocation process to the market. Starting in 2025, these whiskeys will follow a blend-to-order annual allocation model.

These updated blending strategies focus on increasing the average age of the whiskey and delivering exceptional value to consumers. “We produce only what our network demands each year, and by knowing their needs in advance, we can craft a blend for these types of products that represents the best whiskey possible at that time—rather than a standardized product year after year,” says Robert Krass, Managing Director at Lexington Brewing & Distilling Co.

Town Branch Kentucky Straight Rye Whiskey is designed to balance the liveliness of younger rye with the depth of older, more mature rye. Town Branch 7-Year Kentucky Single Malt Whiskey explores the potential of American Single Malt Whiskey, offering consumers the assurance of an age statement comparable to globally recognized Single Malts.

Both allocated whiskeys will be available for release later in the year, following the new blend of Town Branch Kentucky Straight Bourbon – 90 Proof, which is now available on shelves nationwide.

Brand Highlights:

Town Branch®️ Kentucky Straight Bourbon – 90 Proof (SRP $39.99/750ml)

• Crafted for those who appreciate diverse whiskey styles from around the world, this bourbon elegantly balances the flavors imparted by each barrel by an enhanced focus on blending, resulting in its signature 90 proof, non-chill filtered bottling. Recognized for exceptional quality, Town Branch has received numerous accolades and has been featured in Liquor.com’s list of the 12 Best Kentucky Bourbons to Drink.
• Classification: Kentucky Straight Bourbon
• Mash Bill: 72% Corn / 15% Rye / 13% Malted Barley
• Age: Blended; 5-years to 8-years age range
• ABV: 45% / 90 Proof
• Estimated Availability: Nationwide Availability

Town Branch®️ Kentucky Straight Rye Whiskey – 100 Proof (SRP $49.99/750ml)

• This 100-proof small batch rye whiskey offers youthful spicy aromas and flavors balanced by rich and mature notes of vanilla, oak and tropical fruits. Previously recognized by Forbes as one of the Best Rye Whiskeys, it continues to stand out for its exceptional character.
• Classification: Kentucky Straight Rye
• Mash Bill: 90% Rye / 5% Corn / 5% Malted Barley
• Age: Blended; 4-years to 9-years age range
• ABV: 50% / 100 Proof
• Estimated Availability: Annual Release in August; est. 1,000 cases annual

Town Branch®️ 7yr Kentucky Single Malt Whiskey – 87 Proof (SRP $49.99/750ml)

• Made from 100% malted barley and aged for a minimum of 7 years in Town Branch’s own used Kentucky Bourbon Barrel Ale barrels, Town Branch boasts the oldest Kentucky Single Malt stocks in the world. Bottled at 87 proof and non-chill filtered, it offers an exceptionally balanced profile that has garnered high praise receiving several medals and accolades including a Gold Medal and 93 points from the Beverage Testing Institute (BTI).
• Classification: American Single Malt / Kentucky Single Malt
• Mash Bill: 100% Malted Barley
• Age: Single Malt; 7-years to 10-years age range
• ABV: 43.5% / 87 Proof
• Estimated Availability: Annual Release in October; est. 1,000 cases annual

About the Lexington Brewing & Distilling Co.:
Located in Lexington, Kentucky, Lexington Brewing Co. was originally established in 1890 and revitalized in 1999 by the late Pearse Lyons and his son Mark Lyons, evolving into Lexington Brewing & Distilling Co. with the addition of Town Branch Distillery. Pearse Lyons was a pioneering Irish entrepreneur and scientist with a master’s degree in brewing and a Ph.D. in yeast fermentation. He also founded Alltech, a global leader in animal health and nutrition. Today, both Alltech and Lexington Brewing & Distilling are led by his son, Mark Lyons, who represents the seventh generation of the Lyons family in the brewing, distilling, and cooperage industry. Lexington Brewing & Distilling is renowned for its Kentucky Bourbon Barrel Ale® and Town Branch Distillery, which is a proud member of the Kentucky Bourbon Trail®. Committed to sustainability, every emptied barrel is upcycled from the distillery to the brewery to create exceptional beer and spirits. For more information, visit www.lexingtonbrewingco.com, or join the conversation Facebook, Instagram or LinkedIn.

About Town Branch Distillery:
Located in Lexington, Kentucky, Town Branch Distillery is notable as the first new distillery to open in the city since Prohibition. It is part of Lexington Brewing & Distilling Co., the only brewery and distillery on the Kentucky Bourbon Trail®️. The distillery produces several acclaimed spirits, including Town Branch Bourbon, Town Branch True Cask Bourbon, Town Branch Overproof Whiskey, Town Branch Rye, Town Branch Malt, and Bluegrass Sundown, a Bourbon-infused coffee liqueur. Town Branch upcycles every used barrel to craft a variety of whiskeys and barrel-aged beers, such as Lexington’s flagship Kentucky Bourbon Barrel Ale. This process ensures each barrel’s legacy continues within our diverse product line. For more details, visit www.lexingtonbrewingco.com, or join the conversation Facebook or Instagram.

About Kentucky®️ Barrel-Aged Beers:
Lexington Brewing & Distilling Co., the only brewery and distillery on the Kentucky Bourbon Trail®️, specializes in the art of barrel-aging beer. As one of the largest barrel-aged beer brands globally, Lexington Brewing & Distilling Co. leverages its access to freshly decanted Kentucky Bourbon barrels to craft a unique style of beer. Offerings include the renowned Kentucky Bourbon Barrel Ale®, Kentucky Bourbon Barrel Imperial Milk Stout, Kentucky Vanilla Barrel Cream Ale, Kentucky Pumpkin Barrel Ale, and a selection of Kentucky® Barrel-Aged Seasonal and Specialty releases. Upcycling its own bourbon barrels enhances the quality of its barrel-aged beers with a distinct character that sets them apart from other breweries in America. For more information, visit www.lexingtonbrewingco.com, or join the conversation Facebook or Instagram.

About Alltech:
Founded in 1980 by Irish entrepreneur and scientist Dr. Pearse Lyons and now led by his son Dr. Mark Lyons, Alltech is a global leader in agriculture, committed to providing smarter and more sustainable solutions. With over 40 years of scientific research backing its work, Alltech offers a diverse range of products and services designed to enhance the health and performance of plants and animals. This, in turn, leads to improved nutrition, reduced environmental impact, and advanced innovation in the field. Alltech’s portfolio includes specialty ingredients, premix supplements, feed, and biologicals, all underpinned by a strong scientific foundation and a commitment to adaptability. As a private, family-owned company, Alltech emphasizes quick responses to customer needs and fosters a unique, entrepreneurial culture. Headquartered near Lexington, Kentucky, Alltech operates in over 120 countries with five bioscience centers and more than 80 manufacturing facilities worldwide. Their mission, encapsulated in their purpose of “Working Together for a Planet of Plenty™,” focuses on providing nutrition for all, revitalizing local economies, and replenishing the planet’s natural resources. For more information, visit www.alltech.com, or join the conversation on Facebook and LinkedIn.

Chivas Brothers releases half year results, demonstrating resilience amidst complex market dynamics

Chivas Brothers, the Pernod Ricard business dedicated to Scotch whisky, today announced its H1 FY25 (July 2024 – December 2024) financial results with organic net sales down -2%, due to a slow first quarter with gradual recovery in the second.

This modest dip reflects the complex market dynamics seen across the wider Scotch category, alongside ongoing global economic headwinds. Chivas Brothers’ strategic brand performance contrasts across key drive markets, with softening partially mitigated by the business’ broad and balanced global footprint. The company remains in growth at +5% on a five year comparison basis.

Emerging markets such as Turkey (+56%), Brazil (+8%) and India (+1%) generated positivity for key strategic brands Chivas Regal and Ballantine’s as consumers continue to seek out and trade up to premium Scotch whisky. This is contrasted by ongoing challenging conditions in other markets, with dynamics in the US (-10%) and China (-19%) particularly impacting strategic brands across the breadth of the Chivas Brothers portfolio.

Chivas Brothers’ Chairman and CEO, Jean-Etienne Gourgues, commented:

“Our H1 FY25 performance reflects the complexity of the global Scotch market, along with the agility and resilience of our organisation. While we remain realistic about short-term challenges, we’re taking a dynamic approach to investments in our brands and in our business to help navigate through these headwinds while preserving our long-term ambition.”  

Performance across strategic brands

Ballantine’s global sales saw strong growth of +8%, driven by the iconic Ballantine’s Finest which increased sales in most of its strategic markets.

Chivas Regal grew by +3%, supported by consumer appetite of its beloved Chivas 12 and Chivas 18 offerings as well as intrigue for innovative new product launches such as Chivas Regal Extra Smoky Cask, which saw strong performance in its launch market of Turkey towards the tail end of the half.

The Glenlivet global sales softened -9% as a result of challenging US and Asian market dynamics, but saw growth in South Africa and India.

Royal Salute experienced a -20% decline as a result of tightened consumer spending across key Asian markets, with the exception of Taiwan where appetite for Royal Salute’s signature blends persists.