GLENFIDDICH® AND ASTON MARTIN FORMULA ONE® TEAM UNVEIL MULTI-YEAR GLOBAL PARTNERSHIP AT THE LAS VEGAS GRAND PRIX

Las Vegas, 20 November 2024 – Glenfiddich, the world’s most awarded single malt Scotch whisky, is thrilled to announce an exclusive long term partnership with Aston Martin Formula One® Team, bringing together two timeless brands renowned for their heritage, innovation, and relentless pursuit of excellence. The partnership launches at the Las Vegas Grand Prix today, where Glenfiddich and Aston Martin Formula One® Team will toast to this new relationship that celebrates mastery and design.

This partnership will see Glenfiddich and Aston Martin Formula One® Team write their next chapter of lasting success together. By leaning into each other to share expertise in design, innovation and craftsmanship, engaging more fans of F1® globally through exceptional experiences and stories. Together they aim to create a legacy that transcends industries, setting a new standard for blending passion, precision and quality for those who value the journey as much as the destination.

To honour this historic partnership, Glenfiddich has explored its archives to unearth a rare cask from 1959, paying tribute to Aston Martin’s debut in Formula One. Embodying the craftsmanship of Glenfiddich Malt Masters across generations, this exclusive expression is made from an exceptional sherry cask known for its rich intensity – an exquisite offering that blends the passion, innovation, mastery and quality of two timeless icons.

The 1950s were a defining decade for Glenfiddich; it was a pivotal time in shaping the future of single malt Scotch whisky. Casked by Gordon Grant, the third Malt Master, this whisky is a key part of Glenfiddich’s heritage. At a time when single malts were virtually unknown [beyond Scotland], this cask helped lay the groundwork for the category’s rise. Similarly, Aston Martin began its transformation into a global symbol of luxury, innovation and performance and paved the way for the team’s first foray into Formula 1 in 1959. Both Glenfiddich and Aston Martin Formula One® Team continue to push boundaries today.

This unique Glenfiddich 1959 liquid will be bottled into a commemorative single bottle to celebrate the launch of the partnership and will be unveiled as part of this collaboration, marking a new chapter in the art of whisky and motorsport excellence.

Glenfiddich promotes responsible attitudes to alcohol.  You should never drink and drive. We are excited to explore how our partnership with Aston Martin Formula One® Team can create a new, powerful platform to promote the positive choice to never drink and drive. Our partners at Aston Martin Formula One® Team share our approach and commitment to promote this important message.

With this multi-year partnership, Glenfiddich and Aston Martin Formula One® Team invite enthusiasts worldwide to engage with two iconic brands in bold new ways. Starting in 2025, this exclusive alliance will redefine exceptional experiences, creating memorable moments that reach far beyond the racetrack.

Søren Hagh, CEO of William Grant & Sons, said:

“This partnership between Glenfiddich and Aston Martin Formula One® Team is rooted in a shared passion for excellence and innovation. Glenfiddich’s whisky-making heritage meets Aston Martin’s iconic presence in motorsport, creating a timeless yet forward-thinking partnership. Together, we’re inspiring a global audience, inviting them to experience a legacy built on dedication and mastery.”

Lawrence Stroll, Owner and Executive Chairman of Aston Martin Formula One® Team, added:

“At Aston Martin Formula One® Team, we continuously push boundaries to set new standards, and Glenfiddich embodies that same spirit of perfection and innovation. The Las Vegas Grand Prix is the perfect stage to debut our partnership, and we’re excited to offer fans an unforgettable experience that transcends the racetrack and whisky world alike.”

Brian Kinsman, Glenfiddich Malt Master, noted:

“The synergy between Glenfiddich and Aston Martin Formula One® Team allows us to innovate in exciting ways. This rare 1959 bottling captures our shared commitment to excellence and passion, with each detail refined to reflect Glenfiddich’s signature intensity balanced with Aston Martin’s bold spirit.”

THIS ARTICLE APPEARS HERE WELL AFTER THE ORIGINAL DATE AND IS PUBLISHED AS A MATTER OF INTEREST

A. SMITH BOWMAN DISTILLERY’S CASK STRENGTH BOURBON RETURNS WITH FOURTH RELEASE IN ANNUAL SERIES

Cask Strength #4 is available in select markets and via online lottery starting February 24

FREDERICKSBURG, VIRGINIA (February 17, 2025) – A. Smith Bowman Distillery, Virginia’s oldest distillery, today announces the return of its award-winning Cask Strength Virginia Straight Bourbon Whiskey. Now in its fourth year, this annual cask strength offering packs a high-proof punch with delicious flavor showcasing the quality and excellence that comes straight from the barrel.

A. Smith Bowman Cask Strength Bourbon is the result of continuous year-long tastings to blend the best barrels available. Hand-selected by Distiller David Bock, this year’s release has been aged a minimum of ten years and presents itself at 139.7 proof.

“What our distillation team is trying to showcase with the Cask Strength series is an unvarnished truth of quality bourbon in its natural form,” said Bock. “There are no finishes with Cask Strength, meaning we must be meticulous when selecting barrels and blending the liquid. Each Cask Strength release is a unique sipping experience with its own special flavor profile and this fourth release is an excellent addition to the series!”

Bottled uncut and non chill-filtered, this bourbon boasts aromas rich of leather, plums and a hint of apple; Cask Strength #4 coats the tongue with a soft raspberry chocolate note, rich stone fruit flavors and a little cinnamon. The finish features a crisp note of apple.

“It’s rare to taste a high proof bourbon with such a colorful flavor profile,” said Bock. “Our Cask Strength series is meant to give whiskey enthusiasts a delicious, bold and authentic tasting experience. I believe those who try Cask Strength #4 will be very pleased with this latest release.”

A. Smith Bowman Cask Strength Bourbon #4 will be available through an online lottery. The online lottery begins February 24 at noon EST and ends March 3 at noon EST. The lottery is open nationwide, but winners MUST be able to purchase bottles in-person at the A. Smith Bowman gift shop. To enter, please submit a form here. Limit one entry per person. Cask Strength #4 will be available in limited quantities through Sazerac’s United States distributor network, which will ship to select retailers, bars and restaurants. Limit one entry per person. Additional terms may apply.

Winners will be randomly selected March 5 and notified by email immediately following the selection; bottles must be picked up between March 5 and March 23. Each 750ml bottling will be available through the A. Smith Bowman Gift Shop at a suggested retail price of $99.99 (local taxes and fees apply).  For more information, please visit www.asmithbowman.com.

About A. Smith Bowman

A. Smith Bowman’s distilling roots date back to the years before Prohibition when the Bowman family had a granary and dairy farm in Sunset Hills, Virginia. They used excess grain from the family estate to distill spirits. In 1934, after the Repeal of Prohibition, Abram Smith Bowman and his sons continued the family tradition and built a more modern distillery in Fairfax County, Virginia called Sunset Hills Farm.  The Distillery was moved in 1988 and is now nestled in Spotsylvania County near the city of Fredericksburg, 60 miles away from the original location. 

As a small and privately owned company, A. Smith Bowman Distillery continues the time-honored traditions on which it was founded. Considered a micro-distillery by today’s standards, A. Smith Bowman produces an assortment of hand-crafted spirits distilled from only the finest natural ingredients and using the latest technology. This micro-distillery focuses on the production of premium spirits honoring the legacy of Virginia’s first settlers. Its various brands have won more than 100 awards in the past five years, including “World’s Best Bourbon” in 2016 for its Abraham Bowman Port Finished Bourbon and again in 2017 for its John J. Bowman Single Barrel at the World Whisky Awards. For more information on A. Smith Bowman, please visit www.asmithbowman.com.

Celebrate Defiance, Heritage, and Creativity with

HADRIAN’S WALL® Blended Scotch Whisky

HADRIAN’S WALL®, a premium Scottish whisky that embodies the bold spirit of defiance, heritage, and creativity. Inspired by the legendary Roman-era wall built to keep the Scots at bay, HADRIAN’S WALL® celebrates Scottish resilience, the rich heritage of whisky-making, and a touch of irreverent humour.

Expertly crafted from the finest grain and malt whiskies, this exquisite blend combines the smooth, robust flavours of prestigious Speyside and Highland malts with the elegance of Lowlands grain whisky. The result is a truly unforgettable experience that redefines whisky enjoyment.

The brand’s striking label design draws inspiration from urban street art and graffiti culture, featuring a gritty monochromatic aesthetic that captures the Scots’ irreverent spirit and their historical love of thumbing their noses at authority.  Hadrian’s Wall® Scotch whisky invites drinkers to embrace life with creativity, boldness, and a dash of rebellion.

“HADRIAN’S WALL® isn’t just about extraordinary whisky—it’s about celebrating the humour, defiance, and artistic flair that are ingrained in Scottish culture,” said André Levy, Chairman of Protege International. “From its tongue-in-cheek label to its unparalleled flavour, this whisky is a testament to the Scots’ enduring spirit of fun and resilience and their determination to celebrate the everyday victories of life.  Each bottle contains 70cl of liquid rebellion, proudly produced and bottled in Scotland.”

Key Features:

∙ Expert Craftsmanship: A harmonious blend of the finest Scottish whiskies.

∙ Unmatched Quality: Smooth, rich, and perfectly balanced for any occasion.

∙ Artistic Spirit: A label inspired by graffiti wall art, celebrating defiance and creativity.

∙ Cultural Heritage: A tribute to Scottish defiance and excellence in whisky-making.

 For more information, visit www.protege-international.com. Or email media@protege-international.com

HADRIAN’S WALL®

PRODUCED AND BOTTLED IN SCOTLAND

Alc: 40%

Size:70cl

SKU: HW1X700

BARCODE: 813548005150

Tasting Notes

A blend of the finest grain and malt whiskies from Scotland. The blend is created using a range of the highest quality Speyside and Highland malt whiskies blended expertly together with the grain whisky from the Lowlands of Scotland.

Origin: Scotland

Colour: Golden with brilliant clarity

Aroma: Clean with a hint of soft citrus and delicate vanilla.

Taste: Well balanced and mellow on taste with a delicate maltiness

Aftertaste: Long lasting sweetness

 Hadrian’s Wall – a seventy three mile long wall built in Roman times to keep the Scots from ruining the Roman Emperor’s day. 

To add insult to injury, the Scots would drink what would become whisky in daily celebration. 

Now, it’s available for everyone to drink in celebration of ruining any jumped up emperor’s day. 

After all, why should the Scots have all the fun? 

Indulge in our extraordinary Scottish whisky blend, expertly crafted from the finest grain and malt whiskies. This exquisite blend combines the highest quality Speyside and Highland malts with grain whisky from the renowned Lowlands region of Scotland, delivering a smooth and unforgettable experience that redefines whisky enjoyment. 

A Symbol of Scottish Defiance

About Protege International

Founded in 1999 by André and Mairade Levy (née Kelly), following the successful sale of their previous brands to a FTSE 10 company, Protege International is a dynamic and innovative company renowned for creating and managing some of the world’s most celebrated spirits brands.

As the owners of The Wild Geese® Irish Whiskey Collection, a multi-award-winning portfolio of premium whiskeys, Protege International has set new standards in excellence, authenticity, and craftsmanship. The company’s expertise extends beyond whiskey to a diverse range of spirits that have garnered global recognition and critical acclaim reflected in the over 72 major international awards its products have been awarded. 

Building on its legacy of excellence, Protege International has now added Hadrian’s Wall®, a Scotch Whisky, to its portfolio as well as an Irish spirit The Dullahan®, further showcasing its dedication to quality and innovation in the spirits industry. With a commitment to authenticity, creativity, strategic brand development and dedicated to excellence. Protege International continues to lead the way in shaping the future of premium spirits.

The Wild Geese, The Wild Geese Rare Irish Whiskey, The Wild Geese Irish Soldiers & Heroes, the Descendants, the Shooting Party, The Wild Geese Soldiers & Heroes, Untamed, The Exiles, Unbroken Unbowed Untamed, The Rum Skull, Aileen’s Wave, Hadrian’s Wall, The Dullahan and After Hours are registered trademarks. The trade dress including The Wild Geese Flying Geese and 1691 are trademarks. The products comprised in The Wild Geese Collection of Premium Irish Spirits are sold under The Wild Geese Soldiers & Heroes in North America and Worldwide under The Wild Geese. Made under the authority of the trademark proprietor.

© 2002-2025 Avalon International Management Inc.

Heaven Hill Distillery Announces 2025 Heaven Hill Heritage Collection Release

This year’s release features the oldest Wheat Whiskey release from Heaven Hill to date

BARDSTOWN, Ky. (February, 2025) – Heaven Hill Distillery announced today the release of Heaven Hill Heritage Collection 19-Year-Old Kentucky Straight Wheat Whiskey. Each spring, this annual, highly limited release features some of the distillery’s oldest inventory of aging Whiskey, continuing the standard of excellence Heaven Hill has practiced since 1935.

Each release in the ultra-premium collection features one of the six traditional American Whiskey mashbills produced by Heaven Hill, one of the only heritage distilleries to produce this range. This 2025 edition features Heaven Hill’s Wheat Whiskey mashbill, comprised of 51% Wheat, 37% Corn, 12% Malted Barley and is bottled at 100 proof. With an age statement of 19 years, this release is made up of 277 barrels produced in August and September of 2005, that were aged on the 5^th and 6^th floors of rickhouse Y. To date, it is the oldest Wheat Whiskey released by Heaven Hill.

With its subtle nose of seasoned oak and honey sweetness followed by elements of clove and nutmeg, this edition of the Heaven Hill Heritage Collection has all the hallmarks of a classic Wheat Whiskey enhanced by the extended time spent in the rickhouse. A testament to its age, the initial notes on the palate include aged oak and baking spices particularly cloves. These elements are followed by rich and sweet notes of cinnamon graham crackers. The finish is warm, but medium in length dominated by maple syrup and caramel sweetness along with tannic elements adding a peppery tingle.

“This 19-year-old Kentucky Straight Wheat Whiskey is especially unique, as a product with this mashbill at this age offers an exceptional depth and complexity that is rarely seen,” says Master Distiller Conor O’Driscoll. “It truly represents the high standard that Heaven Hill is known for and is a great example of how craftsmanship and patience can pay off when you’re willing to wait for the highest-quality product to come from the Whiskey-making process.”

Along with its innovation-focused counterpart the Parker’s Heritage Collection, the Heaven Hill Heritage Collection is a testament to Heaven Hill’s standard for excellence and ultra-aging techniques.  Releases from both collections offer a glimpse into the long-term plan across Heaven Hill’s American Whiskey stock and commitment to quality, craft, and innovation.

As with previous releases, the Heaven Hill Heritage Collection 750ml bottle will be accompanied by a premium box in signature Heaven Hill blue. The Heaven Hill Distillery seal is prominently positioned on the box, strip stamp and label, and will mirror that of Heaven Hill Bottled-in-Bond and the recently launched Heaven Hill Grain to Glass line. A signature of the Heaven Hill Heritage Collection, specific attributes such as warehouse site location, production date, mashbill percentages, and other designations are noted prominently on the packaging.  Heaven Hill Heritage Collection 19-Year-Old Kentucky Straight Wheat Whiskey will launch nationally and internationally on a limited basis with a MSRP of $299.99 and will begin shipping in early March 2025.

ABOUT HEAVEN HILL DISTILLERY: Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over 2 million barrels aging in nearly 70 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky, Parker’s Heritage Collection, and Old Fitzgerald along with its extensive Bottled-in-Bond label collection. Heaven Hill Distillery currently holds the title of 2024 and 2023 Whisky Magazine Distillery of the Year and 2023 World’s Best Small Batch Bourbon from the Icons of Whisky, as well as the 2022 Large Spirits Producer of the Year from the Ascot Awards. Heaven Hill Distillery held the title of 2020 Whisky Advocate Whisky of the Year, the second Whisky of the Year for Heaven Hill Distillery in the past four years. In 2019 Heaven Hill Distillery was named San Francisco World Spirits Competition Distillery of the Year, Best in Show Whisky, and previously held the titles of 2018 San Francisco Spirits Word Spirits Competition Best Bourbon, 2016 Whisky Magazine Distillery of the Year. For more information, please visit www.heavenhilldistillery.com.

Kentucky Bourbon Trail® Awarded Best of Business at World Beverage Innovation Awards

Reimagined Bourbon Trail™ Celebrates Bourbon Craftsmanship With Modern Twist

FRANKFORT, Ky. – The Kentucky Distillers’ Association (KDA) is proud to announce that the Kentucky Bourbon Trail® Bourbon tourism program has been awarded the Best of Business: Marketing Campaign at the 2024 World Beverage Innovation Awards for its modern brand refresh launched last year to celebrate the Kentucky Bourbon Trail’s 25th anniversary.

The Kentucky Bourbon Trail® has become a bucket list experience that is sought after around the world. In 2024, the KDA unveiled a new look that celebrates a modern take on the brand while honoring the craftsmanship and rich history that makes Kentucky Bourbon so unique. The modern spin totes a sense of familiarity for longtime guests while also incorporating a contemporary feel with a touch of attainable luxury for the evolving audience.

The reimagined Kentucky Bourbon Trail® continues to reflect the diversity of experiences across its 60 destinations while resonating with the next generation of visitors.

Colleen Thomas, KDA Vice President of Operations shared, “We are honored to be nationally recognized for the new vision that has been created for the Kentucky Bourbon Trail®. By creating a modern and approachable brand experience, we are making it even easier for the world to experience Kentucky Bourbon.”

Thomas added that the newly launched digital experience allows users to build the Bourbon Trail™ adventure of their dreams. “By developing a customizable, user-focused experience, we have proudly welcomed eager visitors to truly experience a taste of America’s spirit from the moment they see our brand.”

The updated wordmark and color palette pay homage to the craftsmanship of Bourbon production through a Copper hue with a nod to the Commonwealth’s natural beauty through Kentucky Bluegrass accents. Visitors can “Build Your Own Bourbon Trail®” with digital planning tools at kybourbontrail.com, allowing guests to curate their unique Bourbon journey based on their individual preferences and interests.

In partnership with Nashville-based agency Lewis, the KDA successfully modernized the brand to appeal to the next generation of visitors, marking the beginning of the next era for the iconic Bourbon Trail™.

“It was a privilege to collaborate so closely with the KDA to refresh a brand that honors the legacy of Kentucky Bourbon, which will be celebrated for generations to come. We’re thrilled to see the campaign recognized on a global stage during a time when the world has its eyes set on the Kentucky Bourbon Trail®,” said Katie Peninger, VP Account Service at Lewis.

 Founded in 1880, the Kentucky Distillers’ Association (KDA) is the worldwide voice of Bourbon

About the Kentucky Distillers’ Association:

Founded in 1880, the Kentucky Distillers’ Association is the Worldwide Voice of Bourbon™. Its diverse and growing membership produces the overwhelming majority of the world’s Bourbon, from historic, global brands to emerging micro distilleries that are fostering the next generation of the Commonwealth’s timeless craft. Kentucky Bourbon is a $9 billion economic engine generating more than 23,500 jobs and attracting over 2 million visits annually through the KDA’s Kentucky Bourbon Trail® experience. A 501(c)(6) nonprofit organization, the KDA maintains an open membership policy, champions a strong commitment to the responsible and moderate consumption of spirits, and fights to curb underage drinking and drunk driving. Learn more at www.kybourbon.com and www.kybourbontrail.com.

KENTUCKY BOURBON TRAIL®, KENTUCKY BOURBON TRAIL CRAFT TOUR®, KENTUCKY BOURBON AFFAIR™, KBT®, BOURBON TRAIL™ and KENTUCKY BOURBON HALL OF FAME® are trademarks/service marks of the Kentucky Distillers’ Association. Enjoy Bourbon like a true Kentuckian – Responsibly.

Evan Williams Bourbon Experience to Release Annual, Special Edition Kentucky Derby Festival Single Barrel Bourbon Bottle

The 2017 Vintage,106 proof Bourbon is dipped in pink wax, one of the Derby Festival’s official colors

LOUISVILLE, Ky. – As an official sponsor of the Kentucky Derby Festival for the ninth consecutive year, the Evan Williams Bourbon Experience will release a special edition bottle of Evan Williams Single Barrel Bourbon sold with a commemorative 53^rd Edition Gold Pegasus Pin beginning Thursday, February 13.

Dipped in an iridescent pink wax, the bottle features a special face label with the coordinating Kentucky Derby Festival logo and includes an official 2025 Pegasus Pin in an envelope attached to each bottle. The hand-dipped, limited-edition bottles will be available for purchase at the Evan Williams Bourbon Experience for $89.99 and at select area retailers while supplies last. Pegasus Pins will also be sold exclusively at the Experience through March 1.

The limited edition 2016 vintage is bottled at 106 proof. A bright copper color, this release opens with notes of black cherry and molasses on the nose followed by that same cherry and sorghum sweetness on the palate. The finish is medium to long with notes of cinnamon, barrel char and green pepper corn spice. Each bottle of Evan Williams Single Barrel Vintage Bourbon contains the exact day it was put in an oak barrel to age, the barrel number, and the date it was bottled.

“The Evan Williams Bourbon Experience is proud to continue the tradition of celebrating the season with Kentucky Derby Festival,” said Jodie Filiatreau, Evan Williams Bourbon Experience Artisanal Distiller. “These bottles have become collectors’ items for Bourbon and Derby Festival enthusiasts alike for nearly a decade and we’re honored to provide delicious whiskey to help fans celebrate this special time of year.”

The Bourbon is matured in Heaven Hill’s rickhouses under the careful supervision of Master Distiller Conor O’ Driscoll, who monitors the progress of each year’s vintage to ensure it maintains its intended flavor profile and superb quality. Evan Williams Single Barrel Vintage has won five “Whiskey of the Year” awards and is one of the most critically acclaimed specialty Bourbons produced by Heaven Hill Distillery, the world’s second largest holder of aging Bourbon.

“For more than five decades, the Pegasus Pin has been synonymous with springtime in Louisville and an iconic symbol of the Kentucky Derby Festival,” said Matt Gibson, Kentucky Derby Festival President & CEO. “We know this special edition bottle dressed in our signature pink color will be popular with pin collectors and Festival Fans alike.”

Bringing the community together since 1956, the Kentucky Derby Festival has grown to become a whirlwind of more than 70 special events leading up to the big race in May. The Kentucky Derby Festival runs this year from March 22 – May 2.

ABOUT THE EVAN WILLIAMS BOURBON EXPERIENCE: The Evan Williams Bourbon Experience® (www.EvanWilliamsBourbonExperience.com) celebrates the legacy of Evan Williams, Kentucky’s first commercial distiller, through an immersive visitor’s center experience which brings to life the history and tradition of Kentucky’s native spirit. An official stop on the Kentucky Bourbon Trail®, the facility offers guests a historical glimpse back in time to see Evan Williams’ original distillery through high-definition video recreations of the Louisville wharf and Main Street in the late 18th Century, plus recreations of Whiskey Row building facades along Main Street from the 1890’s through the present. Meanwhile, visitors learn the essential differences between distilling during Evan Williams’ era and Heaven Hill’s modern Bernheim Distillery operations.

ABOUT THE KENTUCKY DERBY FESTIVAL: Since 1956, the Derby Festival has worked to bring the community together in celebration. The Festival is an independent community organization supported by 4,000 volunteers, 400 businesses and civic groups, Pegasus Pin sponsorships and event participation. This involvement has made the Festival the largest single attended event in Kentucky and one of the leading community celebrations in the world.

Glencairn Crystal and Emerging Comms Win Marketing Campaign of the Year at the China-Scotland Business Awards 

From left to right: Jason Kennedy (Glencairn Crystal), Domenica Di Lieto and Rocky Chi (Emerging Comms) and Kirsty Nicholson (Glencairn Crystal)

Glencairn Crystal, the internationally renowned Scottish glassware company, and leading China digital marketing agency, Emerging Comms, have been honoured with the Marketing Campaign of the Year award at the 2025 China-Scotland Business Awards.

The announcement was made at the Chinese Burns Supper, an event hosted by the China-Britain Business Council (CBBC), the leading independent voice of UK-China trade. Held at the end of January in Glasgow, the event recognises outstanding achievements across six categories, with Glencairn Crystal and Emerging Comms receiving top honours for their innovative and effective marketing campaign which tackled the unique challenges that Glencairn Crystal face in the Chinese market.

For over 20 years, Glencairn Crystal has produced the Glencairn Glass which is recognised as the official glass for whisky in the UK and throughout the whisky industry however the company struggled with low brand awareness and visibility in China.

Emerging Comms was tasked with developing a strategy to raise awareness and educate consumers on the craftsmanship and heritage behind the iconic glassware. The agency’s targeted approach on platforms such as Little Red Book (LRB) and Billion Bottle made it possible to engage directly with Chinese whisky enthusiasts.

The campaign’s most powerful element was influencer marketing. Educational engaging content was curated by industry experts and lifestyle influencers to reach both whisky connoisseurs and casual drinkers. The campaign achieved over 852,000 views, and has helped establish sustainable growth for Glencairn Crystal in China.

Kirsty Nicholson, Design and Marketing Manager at Glencairn Crystal said: “We are thrilled to receive this award. A huge thanks to the team at Emerging Comms for their dedication and creativity. This campaign has not only enhanced our brand presence in China but has also helped us establish credibility and meaningful connections with our audience through powerful storytelling.”

Domenica Di Lieto, CEO at Emerging Comms said: “”This award is a testament to Glencairn’s willingness to embrace innovation and tap into the growing influence of whisky enthusiasts on Little Red Book (Red Note). By committing to engage on this rapidly growing platform, the campaign successfully cut through the noise in China’s vast and competitive market. Glencairn has proven that niche brands can thrive when they adopt the right strategic approach.”

For more information about Glencairn Crystal, visit www.glencairn.co.uk. For Emerging Comms, visit www.emergingcomms.com.

KENTUCKY BOURBON TRAIL® GROWS TO 60 DESTINATIONS 

BUCKET LIST BOURBON ADVENTURE WELCOMES VISITORS 

FROM AROUND THE GLOBE

FRANKFORT, Ky. – The Kentucky Distillers’ Association is proud to welcome more than a dozen new experiences to its Kentucky Bourbon Trail® tour, growing opportunities for visitors worldwide to explore Kentucky Bourbon and benefiting local communities throughout the state.

Since its launch in 1999, the Bourbon Trail™ adventure has seen tremendous growth, elevating tourism for the entire Commonwealth and consistently breaking attendance records with more than 2.5 million visitors annually.

The latest expansion includes new distillery offerings and satellite tasting rooms, bringing the Bourbon Trail™ to 60 total destinations in 27 of Kentucky’s 120 counties. The growth is part of the new KBT® campaign that encourages visitors to “Build Your Own Bourbon Trail®” tour.

“As Bourbon tourism continues to thrive, our members are creating more opportunities for the world to experience the heart and soul of America’s spirit in a variety of ways that meet every visitor’s interests,” said Colleen Thomas, KDA Vice President of Operations.

“What began as a small group of distilleries now has grown into an ever-expanding bucket list destination with global appeal,” she said. “Each new addition is more than a stop on a map – it’s a celebration of Kentucky Bourbon’s rich history and proud heritage.”

More than 80% of all KBT® visitors come from outside Kentucky. Research shows Bourbon Trail™ visitors have a much higher household income than typical Kentucky tourists, trend younger, stay longer, come in larger groups, and spend more money in Kentucky communities.

Bourbon is a $9 billion economic and tourism powerhouse for Kentucky, generating more than 23,100 jobs with $2.2 billion in salaries and benefits. The industry continues to break records in aging Bourbon barrel inventory (14.3 million) and production (3.2 million barrels filled in 2023).

Even as all alcoholic beverages are seeing a slowdown in sales, KDA President Eric Gregory said he does not believe Bourbon tourism will be impacted by headwinds like shifts in consumer trends, snowballing taxes, and the threat of retaliatory tariffs on U.S. goods.

“Kentucky is the one, true and authentic home for Bourbon,” he said. “While we keep breaking attendance records, there are plenty of people around the world who have never made the pilgrimage to the Birthplace of Bourbon — and many more who are planning to return.

“Now with 60 different destinations — from small craft distilleries to iconic Bourbon landmarks and urban satellite tasting rooms — there is more for fans to see and taste on the Kentucky Bourbon Trail® tour than ever before.

“We’re proud to welcome them to our beloved Commonwealth.”

Build Your Own Bourbon Trail® at www.kybourbontrail.com.

The Kentucky Bourbon Trail® now offers more ways to experience Bourbon. By region, the new experiences include:

Bardstown

Chicken Cock Distilling

Central

Bluegrass Distillers, Elkwood Farm — Midway (coming soon)

Heaven’s Door Distillery — Pleasureville (coming soon)

Larrikin Bourbon Co. — Lawrenceburg

Lexington

Bespoken Spirits, Inc. (coming soon)

Garrard County Distilling Co. — Lancaster

RD1 Spirits – The Commons (new location coming soon)

Louisville

Buzzard’s Roost Spirits

Bardstown Bourbon Co. Tasting Room

Monk’s Road Boiler House Tasting Room

Whiskey Thief Distilling Co. Tasting Room

Northern

Becker & Bird Winery & Distillery— Augusta

Wenzel Distilling Co. — Covington

Western 

B.H. James Distillers — Adairville

Southern Kentucky Distillery — Burkesville

ARDBEG HONOURS LOYAL FANBASE WITH ‘EUREKA MOMENT’ WHISKY

 < Islay Distillery marks Committee’s 25^th anniversary with ultimate members’ bottling >

Ardbeg today celebrates 25 years of its loyal following, the Ardbeg Committee, with the ultimate Committee bottling. Inspired by – and exclusively for – that dedicated fanbase, Ardbeg Eureka! was conceived to capture the many taste preferences of the Committee’s thousands of members in a single dram. In this limited edition’s paradoxically complex flavours of dark chocolate, cinnamon, briny seaweed and smoke, Ardbeg’s whisky creators believe they have cracked it. Eureka!

A quarter-century ago, after Ardbeg was saved from the brink of extinction, a few insanely committed enthusiasts formed the Ardbeg Committee. Its mission was to prevent the doors of the Islay Distillery from ever closing again. Ever since, its membership (now 200,000-strong) have endlessly debated the ins and outs of the whisky they revere as The Ultimate Islay Single Malt.

Recognising the zeal of the Committee’s deliberations, Ardbeg’s whisky creators summoned a select group to a hidden corner of the Distillery on Ardbeg Day 2023, to take part in an experiment named Operation Smokescreen. At the event, 100 members from 15 different countries, a cross-section of Ardbeg’s diverse, global fanbase, tasted and discussed five extreme (and secret) examples of Ardbeg. Then Dr Bill Lumsden, Ardbeg’s Director of Whisky Creation, and Master Blender Gillian Macdonald took the findings back to their sensory laboratory, challenging themselves to craft a bottling representing the Committee’s multi-faceted preferences.

After months of experimentation, the pair skilfully combined whisky aged in Pedro Ximénez sherry casks with roasted malt spirit matured in bourbon casks in a uniquely complex dram. Salted crispy seaweed and sweet cinnamon jostle with dark-chocolate-coated raisins and burning embers, reflecting the Committee’s eclectic tastes. Thrilled to have succeeded in their experiment, they named their creation Ardbeg Eureka!

Gillian said: “Operation Smokescreen was a brilliant opportunity to get inside the minds of the Ardbeg Committee – and has inspired our most bespoke Committee bottling yet. With its medley of flavours, from cherries and red apples to briny seaweed and bonfires, topped with cinnamon and raisin fudge, Ardbeg Eureka! is packed with a variety of flavours, inspired by our eclectic group of Committee members’ tastes, who are united by their love of Ardbeg’s smoky and fruity balance. There was a real eureka moment when, after countless experiments, Dr Bill and I landed upon the perfect recipe.”

Committee Chair and Ardbeg Distillery Visitor Centre Manager Jackie Thomson said: “The Committee have been the lifeblood of Ardbeg for a quarter of a century – you won’t find a more passionate bunch of smoky malt lovers anywhere else. Ardbeg Eureka! is an exuberant reward for our members’ dedication. Slàinte mhath to 25 years of the Ardbeg Committee!”

Ardbeg Eureka! is available exclusively to Committee members on Ardbeg.com from 27^th February, RRP: £72. For those intrepid enough to venture to the Distillery, a small number of bottles will be available to buy in person.

To play a part in the Distillery’s future and keep up to date with all things Ardbeg, smoky malt whisky fans can join the Ardbeg Committee at ardbeg.com/en-gb/committee

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Ardbeg Eureka! Tasting Notes:

ABV:      52.2%

Colour: Amber

Aroma: Full and fruity on the nose with cherry and juicy red apple. Caramel infused coffee grounds and cocoa powder are softened by a subtle backdrop of heather bonfire and hand rolled sweet tobacco leaves. There are some herbal notes like cedar and fennel present in the distant background. With water, dark chocolate and walnut oil come through and more smoke emerges through the sweeter fruits. Like walking alongside a road that’s being freshly tarred!

Taste:   An explosion of sweet flavours like nut toffee brittle, raisin fudge and dark fruits (fig, damson and plump cherries) is balanced with a rockpool salinity. Dark chocolate coated raisins lead into chicory and sweet cinnamon spices alongside a curious drying sensation. The smoke builds up to a crescendo of sweet applewood and a medicinal iodine, burnt moss and ash.

Finish: The finish is long and chewy with sweet treacle toffee aniseed spice, coal tar soap and burning embers.

RRP: £72

Ardbeg

Ardbeg prides itself on being The Ultimate Islay Single Malt Whisky. Established in 1815, Ardbeg is revered by connoisseurs around the world as the peatiest, smokiest and most complex of all the Islay malts. Despite its smokiness, Ardbeg is renowned for its delicious sweetness, a phenomenon that has affectionately become known as ‘the peaty paradox’. During the 1980s and 1990s, Ardbeg suffered from an uncertain future, and it was not until the brand was purchased by The Glenmorangie Company in 1997 that the Distillery was saved from extinction. Since then, the Distillery has risen like a phoenix and today Ardbeg is well-established as a niche, cult malt, with a passionate following. Today, Ardbeg is one of the world’s most highly awarded smoky single malt whiskies. 

The Ardbeg Committee

The legacy of the whisky was safeguarded in 2000 by the formation of the Ardbeg Committee.  The Committee is made up of thousands of Ardbeg followers worldwide who are keen to ensure that “the doors of Ardbeg never close again”. Today there are more than 200,000 members of the Ardbeg Committee in over 140 countries.  Committee Members are regularly consulted on new bottlings and expressions and are offered exclusive Committee bottlings. Members also receive invitations to special gatherings, tastings and events. The Committee, chaired by Jackie Thomson, is free to join at ardbeg.com.

Awards

Ardbeg is one of the world’s most highly awarded smoky single malt whiskies.  Since 2008, Ardbeg has won more than 50 gold and double gold medals in key whisky competitions.  Ardbeg has twice been awarded ‘World’s Best Single Malt’ at the World Whiskies Awards (2010, 2013).  At the 2014 Global Icons of Whisky Awards, then Distillery Manager Mickey Heads was voted ‘Distillery Manager of the Year’.  The following year, Ardbeg’s expressions took the top three spots in Whisky Advocate magazine’s review of the best single malt Scotch whiskies under US$100.  Meanwhile, both Ardbeg Corryvreckan and Ardbeg Uigeadail have been awarded gold medals at the 2016 San Francisco World Spirits Competition. Ardbeg Ten Years Old also won the Best Single Malt Scotch 10 Year Old at the International Whisky Competition 2019, while the Ardbeg Distillery won the Distillery of the Year 2019. In 2020, the International Whisky Competition awarded Ardbeg Corryvreckan first place for Best Single Malt Scotch, Best Single Malt Scotch (No Age Statement), Best cask Strength (Over 57% ABV), Best Peated Scotch and Best Islay Single Malt. Ardbeg Wee Beastie also earned first place for Best Single Malt Scotch Under 10 Year Old and The Ardbeg Distillery achieved another Distillery of the Year award. In 2021, Dr Bill Lumsden was awarded Master Distiller of the Year for the fifth time, and Ardbeg Uigeadail won World Whisky of the Year in the International Whisky Competition. In 2022, at the International Whisky Competition, Ardbeg was awarded The Distillery of the Year Award, while Ardbeg Ardcore won first place in Best New Scotch Release, Best Peated Single Malt and Best Islay Single Malt. In 2023, Ardbeg was awarded four Gold and eight Silver medals at the International Spirits Competition, Silver in the International Wine & Spirits Competition and Double Gold at the San Francisco World Spirits Competition. Ardbeg 25 Years Old was named the World’s Best Scotch Whisky at the 2023 New York Wine Spirits Competition, and received a Platinum medal at the 2024 San Francisco World Spirits Competition.

Operation Smokescreen

For Operation Smokescreen, a group of 100 superfans, from 15 different countries, were invited to the Distillery on Ardbeg Day in 2023. Led by Master Blender Gillian Macdonald, they assumed the role of the Whisky Creation Team for the day, tasting five extreme examples of Ardbeg, sharing their views and tasting notes as they went. Gillian and Dr Bill noted their preferences carefully and, taking inspiration from the day’s findings, went on to create Ardbeg Eureka! Those who attended will be invited to a special live preview tasting of the whisky on 6 February 2025.

The Glenmorangie Company

The Company is one of the most renowned and innovative distillers and marketers of Scotch whisky brands worldwide and is part of Moët Hennessy, the wine and spirits division of Moët Hennessy Louis Vuitton. Headquartered in Edinburgh, Scotland, the Company produces Glenmorangie Single Highland Malt whisky and Ardbeg Single Islay Malt.

Responsible Drinking

Ardbeg and The Glenmorangie Company advocate responsible drinking and suggest that drinkers savour Ardbeg whiskies in moderation and in line with recommended daily guidelines for alcohol consumption.

SAZERAC COMPANY TO HOST CALIFORNIA WILDFIRE RELIEF FUNDRAISER FEATURING THREE ULTRA RARE BOURBON OFFERINGS

Offerings include the first-ever single barrel of Pappy Van Winkle 15 Year Old, a complete set of the Pappy Van Winkle Bourbon Collection and a bottle of Eagle Rare 25 with 100% of proceeds benefitting World Central Kitchen and Another Round Another Rally charities

LOUISVILLE, KY (February 11, 2025) – Sazerac Company today announces it will host a first of its kind fundraiser in support of California wildfire relief efforts, offering consumers the chance to purchase three ultra-rare prize packages featuring some of Buffalo Trace Distillery’s most sought-after bourbons. One hundred percent of funds raised through Sazerac’s California Wildfire Relief Fundraiser will go toward two non-profit organizations committed to ongoing relief efforts in the state: World Central Kitchen (WCK), which is working with restaurant and food truck partners in Southern California to provide meals to those in need; and Another Round Another Rally, which is collecting funds for real-time financial support for hospitality workers impacted by the wildfires.

“Our hearts break for those who have been impacted by the devastating wildfires that have swept across California this year,” said Jake Wenz, President and CEO of Sazerac. “The fires have caused immense destruction, and the toll on the Los Angeles community is profound. Through this program we hope, humbly, to offer a small bit of aid to World Central Kitchen and Another Round Another Rally as they continue their much-needed support of the California community during this difficult time.”

Offerings available through the Sazerac California Wildfire Relief Fundraiser include:

1. Auction*: the first-ever single barrel of Pappy Van Winkle 15 Year Old will be available for auction as part of the initiative
   1. This is the first single barrel of Pappy Van Winkle to ever be made available for purchase. The barrel was specially selected from the heart of the aging warehouses at Buffalo Trace Distillery for this auction. On average, a single barrel yields approximately 125 bottles of bourbon.
   2. Funds raised via auction will be evenly split between WCK and Another Round Another Rally
2. Sweepstakes 1**: a complete bottle set of the Pappy Van Winkle Bourbon Collection
   1. The very rare, limited-edition Pappy Van Winkle Bourbon Collection features six unique bourbons, each reflective of a craft that blends generational knowledge dating back to the late 1800s. This highly coveted collection features Old Rip Van Winkle 10 Year, Pappy Van Winkle 12 Year, Pappy Van Winkle Family Reserve Rye 13 Year, Pappy Van Winkle 15 Year, Pappy Van Winkle 20 Year, and Pappy Van Winkle 23 Year.
   2. Funds raised by the Pappy Van Winkle Bourbon Collection sweepstakes will benefit WCK
3. Sweepstakes 2**: one bottle of Buffalo Trace Distillery’s ultra-rare Eagle Rare 25
   1. At 25 years old, Eagle Rare 25 marks the oldest expression ever released from the Eagle Rare portfolio and defies existing perception of ultra-aged bourbon with its smooth, complex flavor profile. Eagle Rare 25 is the first bourbon aged in Warehouse P, a purpose-built, state-of-the-art warehouse, constructed to test if it was possible to extend favorably both the aging and maturation processes typical for American whiskey and bourbon.
   2. Funds raised by the Eagle Rare 25 sweepstakes will benefit Another Round Another Rally

In early January, wildfires broke out in the Palisades and Eaton communities of Los Angeles and quickly spread to neighboring communities. It is estimated more than 50,000 acres have burned, with the wildfires destroying more than 16,000 structures and killing at least 28 people. From the beginning, both WCK and ARAR have been on the frontlines in Los Angeles helping the communities hardest hit.

• WCK’s Relief Team mobilized immediately in Southern California to support first responders and families impacted by the wildfires. In collaboration with 80+ restaurant and food truck partners, WCK is distributing free hot meals to those in need at several locations throughout Southern California. Since the wildfires began in early January, WCK has served more than 600,000 meals to those affected by the wildfires.
• As the fire’s devastation began to overtake Los Angeles and surrounding areas, Another Round Another Rally jumped into action immediately knowing bar and restaurant workers would face an uphill battle with regard to loss of businesses and loss of income opportunities. Their Disaster Relief Fund enables the organization to provide real-time financial support to hospitality workers impacted by California’s wildfires. In the month since the fires started, Another Round Another Rally has given out over $100k in financial assistance to bar and restaurant workers affected by the disaster.

Those looking to support the Sazerac California Wildfire Relief Fundraiser can participate in multiple ways:

• For the Pappy Van Winkle 15 Year Old single barrel auction, bidding will begin at $10,000 and those interested can bid as many times as they wish. Bidding will increase in increments of $1,000. The winner of the auction will receive a monetary prize equal to the value of the lot, which may be used to purchase the bottles yielded from the barrel, as well as the empty barrel.
  • Link to bid: www.sazeracgivesback.com
• For both the Pappy Van Winkle Collection and Eagle Rare 25 sweepstakes, entrants will receive one entry for every $50 donation made through the registration site. There is no cap on the amount a person can donate. The winners of each sweepstakes will receive a monetary prize equal to the value of the bottle they won, which may be used to purchase the bottles.
  • Link to donate and enter: www.sazeracgivesback.com

The Sazerac California Wildfire Relief Fundraiser begins on Tuesday, February 11 at 12pm noon EST. To enter and make a donation, and to view the full official rules, visit www.sazeracgivesback.com. All entries must be received by 11:59PM EST on Sunday, February 23. One winner for each prize package will be randomly drawn and notified via phone and email the week of March 3.

About Sazerac Company

With over 400 years of history, Sazerac is one of the world’s largest distilled spirits companies. Now in the fourth generation of the current family ownership, Sazerac strives each day to bring the finest spirits to consumers around the world.

Over 500 of the world’s most extraordinary brands are part of the Sazerac portfolio, including Buffalo Trace Bourbon, Eagle Rare, Weller, The Last Drop Distillers, Fireball Cinnamon Whisky, Southern Comfort, Wheatley Vodka, Meyers’s Rum, White X Cognac, Sazerac de Forge Cognac, Paddy’s Irish Whiskey, and many more.

Sazerac is also the steward of many fine distilleries internationally, including Buffalo Trace Distillery in Kentucky, United States; Domaine Sazerac de Segonzac in Cognac, France; Paul John Distillery in Goa, India; and Lough Gill Distillery in County Sligo, Ireland. Additional impressive locations can be found in New Orleans, Montréal, London, Cork and Sydney, to name a few.

To learn more visit www.sazerac.com.

About World Central Kitchen

Founded in 2010 by Chef José Andrés, World Central Kitchen (WCK) is a nonprofit organization that is first to the frontlines providing fresh meals in response to crises. Applying our model of quick action, leveraging local resources, and adapting in real time, WCK has served more than 450 million nourishing meals around the world.

When disaster strikes, WCK’s Relief Team mobilizes with the urgency of now to start cooking and serving meals to people in need. By partnering with organizations on the ground and activating a network of local restaurants, food trucks, and emergency kitchens, WCK serves comforting meals to survivors of disasters quickly and effectively. To support regional economies, WCK prioritizes purchasing local ingredients to cook with or distribute directly to families in need.

We know that good food provides not only nourishment, but also comfort and hope, especially in times of crisis. Learn more at wck.org. 

About Another Round Another Rally

Another Round Another Rally is a nonprofit financial and educational resource for the hospitality industry. They provide professional development resources and immersive educational scholarships to further the education of historically excluded voices in the community, and supply emergency assistance to those employed in restaurants, bars, and hotels who have fallen on unexpected hardship.

*To win the available online silent auction, you must be the highest bidder at the end of the registration period.  **No purchase or donation necessary to enter or win. Purchasing a product will not improve your chances of winning. Must be legal resident of 50 U.S. or D.C, excluding NY, age 21 or older. Registration begins at 12:00pm ET 2/11/2025 and ends at 11:59pm ET 2/23/2025. To enter, and for complete official rules including eligibility, prize descriptions and ARV, visit www.SazeracGivesBack.com. Odds of winning one of the available sweepstakes are based upon number of eligible entries received to each sweepstakes.  No alcoholic beverage is part of any prize award. Void wherever prohibited or restricted by law. SPONSOR: Sazerac Company, Inc., Louisville, KY.