WORLD WHISKIES AWARDS 2021

 Best Japanese Blended Malt awarded to Kurayoshi 18 years

On March 25th, the results of the “World Whiskies Awards 2021” was announced.

“Pure Malt Whisky Kurayoshi 18 Years” was awarded Best Japanese Blended Malt.

“Pure Malt Whisky Kurayoshi 18 Years” only uses malt whisky matured in American white oak barrels. The sweet taste of honey, the delicate and savory vanilla notes, the smoky and spicy multi-layered flavor, and the deep rich fragrance of this aged whisky confirms its maturity.

“Pure Malt Whisky Kurayoshi 12 Years” was awarded Category Winner in the Japanese Blended Malt 12 Years and under category.

“Pure Malt Whisky Kurayoshi 12 Years” highlights the aroma of nuts and almonds with hints of vanilla and raisins, with a faint smoky flavor. This vintage as the perfect balance of sweet, bitter and acidity.

The World Whiskies Awards select, reward, and promote the world’s best whiskies to consumers and trade across the globe. They are the global standard for selecting the very best in all internationally recognized styles of whiskies. We were awarded out of the many high-profile entrants within the Japanese whisky category.

Both products are widely available in Japan and overseas. Please get in touch with us from our website and we will glad to guide you to a store near you through our international distributors.

Official Website: https://matsuiwhisky.com/en/

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Contact: info@matsuiwhisky.com

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INTRODUCING METHOD AND MADNESS MULBERRY WOOD

WORLD FIRST IN IRISH WHISKEY JOINS THE EXPERIMENTAL COLLECTION

Irish Distillers, makers of some of the world’s most well-known and successful Irish whiskeys, has unveiled a new single pot still Irish whiskey finished in virgin Mulberry Wood into its celebrated and innovative METHOD AND MADNESS range.

In a world first for Irish whiskey, the limited-edition release has been finished in White Mulberry Wood felled in central Hungary, where the local climate creates the perfect growing conditions. The wood is then harvested and air-dried for two years at the Kádár sawmills in Tokaj before being transferred to a cooperage in Budapest. The relatively high porosity and medium toasting of the exceptional Mulberry Wood casks impart elevated flavours of wood spices and enhanced toffee sweetness, along with a natural golden hue to the whiskey.

The whiskey, a single pot still distillate, was first matured in a combination of first fill and re-fill American Oak barrels, before being left to finish in 50-litre Mulberry Wood casks. Bottled at 46% ABV, the resulting whiskey is wonderfully complex with notes of smoked paprika, flavours of sweet toffee apple and a freshly cut wood character imparted from the virgin Mulberry Wood.

First launched in 2017, METHOD AND MADNESS continues to push the boundaries of Irish whiskey through innovative releases by harnessing the experience and creativity of the masters and fresh thinking of the apprentices at Midleton Distillery and Micro Distillery. Just as the spirit of exploration and experimentation has guided the collection to date, this new release was born out of trials dating back to 2019, when Midleton’s Wood Planning and Maturation Team Lead, Finbarr Curran, sourced the rare Mulberry Wood casks from Budapest.

Back in Ireland, the team at Midleton experimented with different whiskey styles and maturation times for the perfect marriage between liquid and cask. Just 50 litres in size and conducive to accelerated maturation, given the large surface-to-volume ratio, the Midleton Masters and Apprentices kept a close eye on the whiskey before finally settling on a finishing period of between three and eight months for a perfectly balanced wood contribution.

Finbarr Curran, Wood Planning and Maturation Team Lead, comments: “We are delighted to launch our limited-edition Mulberry wood finish, a world first for the category and the third world first in the METHOD AND MADNESS range. So far, our commitment to wood experimentation and maturation has taken us all over the world and led to the development of some of the most exquisite Irish whiskeys. It’s been a joyous journey of discovery and we look forward to continuing this exploration as we keep pushing the boundaries of what’s possible in Irish whiskey.”

Anna Lazaridou, Maturation Research and Innovation Technologist adds: “With its unusual wood structure and small cask size, there’s no doubt that Mulberry Wood presented its challenges, with early trials failing. But in the ethos of the METHOD AND MADNESS range, our relentless dedication to trial and error has produced a beautifully balanced whiskey. And it’s with great pride that we share this with the world today.”

METHOD AND MADNESS Mulberry Wood is available to purchase online now and on shelf in Ireland and Finland from tomorrow at an RRP of €95.

https://www.methodandmadnesswhiskey.com/en

@METHODANDMADNESSWHISKEY

#MMETHODANDMADNESS

#MulberryWood

Tasting Notes

Aroma:

Caramelised Toffee Apple.

Freshly Cut Wood.

Toasted Pine Nuts.

Taste:

Sweet Pear.

Green Apple.

Smoked Paprika.

Finish:

Deep & Mellow.

Lingering Fruits

Intense Wood Spice.

Notes:

About Irish Distillers

Irish Distillers is Ireland’s leading supplier of spirits and wines, and producer of some of the world’s most well-known and successful Irish whiskeys. Led by Jameson, our brands are driving the global renaissance of Irish whiskey. Jameson is the world’s bestselling Irish whiskey, experiencing 30 years of consecutive growth up to 2019 and hitting sales of 7.6m cases in 2020. Our brands are exported to 130+ markets.

Irish Distillers was formed in 1966, when a merger took place between John Power & Son, John Jameson & Son and Cork Distilleries Company. In 1988 Irish Distillers joined Pernod Ricard, gaining access to unprecedented levels of investment and an extensive global distribution network. Since 2012, we have invested over €400 million to double our production and bottling capacity to meet global demand for our products.

We employ over 600 people across our operations in Cork and Dublin.

About Pernod Ricard 

Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €9,182 million in FY19. Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines. Pernod Ricard’s brands are distributed across 160+ markets and by its own salesforce in 73 markets. The Group’s decentralised organisation empowers its 19,000 employees to be true on-the-ground ambassadors of its vision of “Créateurs de Convivialité.” As reaffirmed by the Group’s three-year strategic plan, “Transform and Accelerate,” deployed in 2018, Pernod Ricard’s strategy focuses on investing in long-term, profitable growth for all stakeholders. The Group remains true to its three founding values: entrepreneurial spirit, mutual trust, and a strong sense of ethics. As illustrated by the 2030 roadmap supporting the United Nations Sustainable Development Goals (SDGs), “We bring good times from a good place.” In recognition of Pernod Ricard’s strong commitment to sustainable development and responsible consumption, it has received a Gold rating from Ecovadis and is ranked No. 1 in the beverage sector in Vigeo Eiris. Pernod Ricard is also a United Nation’s Global Compact LEAD company.

Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.

BILLY WALKER RETURNS TO HIS BLENDING ROOTS AS GLENALLACHIE

UNVEILS FIRST BLENDED SCOTCH WHISKY

The iconic whisky distiller reverts to his career origins in blending to recreate White Heather as a premium aged small batch blend 

With more than 50 prestigious awards in three years, and a Master Distiller with almost 50 years’ experience at the helm, The GlenAllachie Distillers Company is renowned for its exceptional single and blended malt whiskies, and now launches its first-ever Blended Scotch Whisky: the limited release White Heather 21-year-old.

With only 2,000 bottles available worldwide, and a particularly high single malt content, White Heather 21-year-old (UK RRSP £120) is a premium small batch blend, expertly crafted by industry icon, Billy Walker.

White Heather sees Walker call upon his first forays into the industry as a blender whilst taking inspiration from a whisky brand which was discontinued in the 1980s as the industry consolidated. White Heather was acquired by The GlenAllachie Distillers Company, led by Walker, in 2017, along with The GlenAllachie Distillery and MacNair’s Lum Reek Blended Malt brand.

Walker has put his own unique spin on White Heather, elevating the favour profile with skilful wood management and a watchful eye on the maturation process.

To create this rare and luxurious small batch blend, Walker first sourced some of the finest single malt and grain whiskies from the Highlands, Islay and Speyside. The whiskies spent 18 years maturing in a combination of first fill American barrels, sherry butts and second-fill barrels and hogsheads.

In the GlenAllachie Distillery lab, Walker expertly crafted a unique recipe with an unusually high single malt content, including vintage GlenAllachie. The blend was then laid down for an additional maturation period, highlighting Walker’s acclaimed wood management skills; spending three years in a carefully selected mix of Pedro Ximénez puncheons, Oloroso puncheons and Appalachian Virgin Oak casks to let the flavours marry together and take on additional layers of depth and complexity from the wood.

The resulting whisky, which is presented at 48% ABV with no added colouring or chill-filtration, perfectly balances gentle peat from the Islay contribution, archetypal Speyside fruity notes, the heather honeyed sweetness of the Highlands, and a rich and rounded foundation from the grain components.

Commenting on the landmark release, Walker said: “This whisky is particularly close to my heart. Creating this blend took me back almost 50 years to when I started my career at Hiram Walker. It was there I started to learn the art of blending and the specialist skills required to select whiskies that when interfaced with each other ultimately amplified the overall flavour experience.

“With White Heather, I poured everything I’ve learned on my whisky journey into crafting a truly memorable small batch aged blend that sits proudly alongside even the very best single malts. I wanted to honour the original blend whilst recreating it in a much more premium form with exceptional wood.  It’s a fine balance bringing together the character of such different whiskies and cask types, but I’m incredibly proud to now unveil the end result.”

White Heather is being unveiled in the same week that The GlenAllachie’s Master Distiller Billy Walker is inducted into Whisky Magazine’s prestigious Hall of Fame. In 2022, Walker will celebrate a remarkable 50 years in the whisky industry.

White Heather 21-year-old is available from specialist retailers globally, with a UK RRSP of £120.

Further information on the brand can be found at www.WhiteHeatherWhisky.com

Instagram – @WhiteHeatherWhisky

TASTING NOTES

White Heather 21-year-old – 2,000 bottles, 48% ABV

• Colour: Natural Gold-Bronze.
• Nose: Beautifully soft background with heather honey, butterscotch, peat reek and hints of tannins.
• Taste: Rich notes of heather honey, butterscotch, orange peel, and soft tannins, with a wonderful presence of peat and smoke.

For more information on The GlenAllachie Distillers Company, please go to theglenallachie.com

Label under Ambient Light Source

APRIL FOOLS WHISKY: A SURPRISE REVEAL

The Whisky Exchange introduces an exclusive, extra special whisky for April Fool’s Day. And like the best jokes, it may look simple upon first glance, but there’s a lot going on underneath…

The famed spirits retailer is keeping key elements of this limited edition whisky hidden until 6.00am on 1 April when all will be revealed to its customers. Maintaining the mystery, the label of the bottle has been printed with an ink sensitive to UV light, hiding details until a torch, included with every purchase, reveals the hidden text.

A visible statement declares ‘Extremely young, I wish I were older’ as a tactic to retain the illusion of the whisky’s true age which is really 30 years old. (Embargoed until 6am on 1^st April)

Details 

• 7% ABV
• Speyside Single Malt Scotch Whisky
• Available to purchase from thewhiskyexchange.com on Thursday 1^st April, 6am-12pm, while stocks last
• https://www.thewhiskyexchange.com/feature/aprilfools
• 30 years old
• Priced at £150
• Just 869 bottles are available to buy
• Matured in first-fill Bourbon casks
• Tasting notes from Billy Abbott, Brand Ambassador at The Whisky Exchange: 

Nose: A complex cake to start: layered lemon drizzle and victoria sponge, filled with butter cream. Notes of gummi bear and mint imperial float in around the sides, accompanied by growing pineapple and pear. Spicy notes of black pepper and nutmeg build through the middle, leading to sweet, butterscotch-and-orange-studded sugar cookies.

Palate: The lemons are back and lead the way – lemon drizzle cake topped with candied lemon slices. The gummi bears sit alongside the citrus, joined by spiced spongecake and white chocolate. Sweet cream and milk bottle sweets follow, with slowly developing mint fondant. The leafy and spicy notes round things out, with hint of aniseed and a handful of herbal lozenges.

Finish: Sweet and buttery to start, with aniseed and nutmeg building before fading to leave vanilla butter cookies and a hint of mint cream.

Comment: Don’t let the date fool you – this whisky is not only real, but it shows its true colours in the glass.

Label under UV Light Source

Website link : https://www.thewhiskyexchange.com/feature/aprilfools

Introducing video : https://www.youtube.com/watch?v=wNrJxnRztWQ

ABOUT THE WHISKY EXCHANGE

Founded in 1999, The Whisky Exchange is the leading global retailer of whiskies and fine spirits, with an award-winning online shop and three shops located in the heart of London at Covent Garden, Great Portland Street and London Bridge.

As a family company, The Whisky Exchange believes in excellent products at competitive prices and exceptional service. The company’s philosophy is simple – never rest on your laurels. The team, led by founders and brothers Sukhinder and Rajbir Singh and buyer Dawn Davies MW, is constantly trying to find new products with genuine heritage and quality in all drinks categories, while continuing to innovate and ensure its website and shop are the best in the business. Above all, the company is built on its amazing range and its people, and is responsible for the loyal and ever-expanding fan base from around the world.

The Whisky Exchange in numbers: 4,000 whiskies including 3,000 single malt Scotch whiskies; 500 Cognacs and Armagnacs; 600 rums; 300 gins; 200 bourbons; 150 Tequilas; three shops.

London Shops

2 Bedford Street, Covent Garden, London WC2E 9HH / Tel: 020 7100 0088

90-92 Great Portland Street, Fitzrovia, London W1W 7NT / Tel: 020 7100 9888

(New) 88 Borough High Street, London Bridge, London, SE1 1LL / Tel: 020 7631 3888

Online

www.thewhiskyexchange.com / Tel: 020 8838 9388

UNIQUE WHISKY WAREHOUSE OPENED IN THE ARCTIC

The northernmost distillery in the world opens a new, Viking inspired warehouse.

Aurora Spirit, the worlds northernmost distillery is pleased to announce the completion of their new warehouse, situated at 69 degrees north in Arctic Norway.

The distillery already uses ex NATO / WW2 bunkers to mature its spirits underground, however the new warehouse is situated above ground to deliberately face more exposure to the Arctic elements.

The design is based on a modern Viking longhouse, constructed in massive wood by local builders on solid rock foundations. Temperatures can be extreme in the Arctic with winters to minus 17 and summers, although short lived, peaking just above 20 degrees. A unique feature of the warehouse is the turf roof, harping back to traditional Viking / Norwegian buildings, this not only looks good but has a very practical use.

The turf, planted with local grasses and wild flowers, protects the building from the direct sunlight in the summer and insulates the building in the winter. The inside is almost cathedral like with strong arches
from floor to ceiling supporting the structure, subtle and atmospheric lighting also adds to the experience.

The design is not only based on efficient and effective maturation temperatures and air flow for the casks, but also designed to be a unique visitor experience. There is ample safe access to view the casks, take in the atmosphere and smell the aroma of maturing whisky. The tasting zone has displays of the casks used and an intimate bar area to relax and taste some distillery exclusive whiskies or enjoy a dram drawn directly from the cask. Again this area is constructed in wood using recycled off cuts from the construction, old casks and staves.

Inside the warehouse is now filling up, there are some unique single casks and a vast amount of experimental maturation going on. Lurking in corners you may find some Sauterne casks, Mezcal, Rum, Rye, Madeira and many others.

Contact info:
Tor Christensen, CEO
Aurora Spirit Distillery AS
Phone: (+47) 91904260
Epost: post@auroraspirit.com
Lyngseidet, 9060 Lyngseidet
NORWAY
www.auroraspirit.com

Laphroaig® Unveils 10 Year Old Sherry Oak

£65 | 48% | 700ml

Available from The Whisky Exchange, Whisky Shop and Master of Malt

London, 23^rd March 2021: Beam Suntory’s Laphroaig is excited to announce the launch of 10 Year Old Sherry Oak – a new take on its iconic single malt, and a welcome addition to the core range – available from Monday 12th April at The Whisky Exchange, Whisky Shop and Master of Malt.

Finished in Oloroso sherry casks for twelve to eighteen months, this new expression combines the unforgettable flavour of the Laphroaig 10 Year Old with the sweet and aromatic flavours of the sherry casks. Each cask has been carefully selected to compliment the distinct taste of Laphroaig, adding a complexity and balance which is sure to excite Laphroaig lovers everywhere.

Laphroaig Sherry Oak shines an auburn and tawny colour, and has a rich, full bodied flavour. The marriage of casks creates notes of Manuka honey, bacon, and maple syrup, alongside the classic smoke, seaweed, and hint of salt that Laphroaig is known and loved for. As with all Laphroaig expressions, the finish is long-lasting, sweet, and spicy.

Since 1815 Laphroaig has been creating premium single malt Scotch whisky, and the new Sherry Oak finish presents a new flavour profile for lovers of the Islay-distillery’s unforgettable flavour. For the discerning whisky lover, who is drawn to Laphroaig as the most richly flavoured of all Scotch whiskies, this is a must-have cabinet addition.

John Campbell, Laphroaig Distillery Manager, has said “We are so excited to announce the release of our unique and premium expression, Sherry Oak, taking our iconic Laphroaig 10 Year Old and finishing it with the sweet flavours of Oloroso sherry cask. This is a perfect accompaniment to any whisky collection and a celebrated addition to the Laphroaig range.”

Tasting Notes 

Nose:

Sweet and peaty with medicinal notes, Manuka honey, with strong clove aroma but also grilled smoky bacon, a distinctive character of sweet leather, iodine, and pine tar.

Palate:

Sweet and aromatic, with rich wax and furniture polish notes followed by treacle toffee, maple syrup, bitter dark chocolate combined with oak shavings, pine needle and cedar scented wood.

Finish:

The finish is long sweet and spicy with chestnut honey and antiseptic aroma lingering.

Colour:

Tawny, Auburn.

Maturation:

European Oak Oloroso Sherry Finished + Refill Oloroso Sherry matured + American Oka ex-Bourbon Matured.

Serving:

Best served neat, with ice or a drop of water.

ABV:

Bottled at 48% ABV

About Beam Suntory Inc.

As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and On The Rocks Premium Cocktails.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good.  Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.  For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com

THE FAMOUS GROUSE REVEALS EPIC NEW LAUNCH: THE FAMOUS LIONS

The limited-edition bottle has been released to mark the brand’s role as Official Sponsor and whisky of the British and Irish Lions

Available exclusively at Tesco from March 30^th 2021 

March 2021, London: The Famous Grouse, the no.1 Whisky in the UK, has announced the limited-edition launch of The Famous Lions, to celebrate the brand’s role as the Official Sponsor and whisky of The British & Irish Lions.

The special bottle sees the iconic The Famous Grouse label transformed to read ‘The Famous British & Irish Lions’. Available exclusively at Tesco (RRP £17.00), customers can get their paws on a bottle from Tuesday 30^th March 2021.

As one of the world’s most popular blends, The Famous Grouse combines a creamy malt and biscuit flavour with a hint of spice to create a smooth, well balanced yet unique blend.

Scotland’s favourite whisky is best served neat, or as part of a ‘Grouse and Ginger’ cocktail, combining the blend with tangy ginger ale. The Famous Lions is the ideal dram to enjoy whilst watching the Lions tour at home or toast a try with friends once pubs and bars reopen later this year.

Chris Anderson, Head of Edrington Brands said: “The launch of The Famous Lions is an exciting addition to The Famous Grouse range, and demonstrates how the spirit of rugby and how much we value sport. We have been investing in the sport of rugby for the past 30 years, so we are extremely excited to announce our commitment to this great game through this partnership. We hope to engage with The Famous Grouse and Lions fans by offering a bespoke bottle to celebrate our coming together.”

For further information or to join the conversation, please visit @TheFamousGrouseUK on Facebook, @TheFamousGrouse on Twitter and on Instagram @TheFamousGrouseUK

RRP 1L: £17.00 with a clubcard
RRP 35cl: £9.00

ABV: 40%

Appearance: Full golden, clear, and bright

Aroma: Candied fruits, buttery shortbread, citrus peel

Taste: Dried fruit, soft spices (cinnamon/ginger), hint of oak

Finish: Smooth, well balanced

About The Famous Grouse

Founded in 1800, The Famous Grouse is smooth and perfectly balanced, proudly recognised as the UK’s no.1 Whisky and has been Scotland’s favourite whisky for over 40 years.

Scotland’s favourite blend of the finest malts and exceptional grain whiskies means 43 million bottles of The Famous Grouse are consumed in over 100 markets around the world each year.

About Edrington-Beam Suntory Distribution UK

Edrington-Beam Suntory Distribution UK is one of the UK’s biggest sprits sales, marketing, and distribution companies. It is a joint-venture company jointly owned by Edrington and Beam Suntory.

Edrington-Beam Suntory UK represents leading whisky brands in categories including:

• Blended Scotch (The Famous Grouse, Naked Grouse)
• Malt whisky (Highland Park, Laphroaig, The Macallan and Bowmore)

Loch Lomond Whiskies mark The 149^th Open with two limited editions

Loch Lomond Whiskies, the Official Spirit of The Open, has unveiled two new special limited edition single malts to mark The 149^th Open at Royal St George’s, which will take place this July.

The Loch Lomond “Open Course Collection Royal St George’s 2021” and “The Open Special Edition 2021” have been specially crafted by master blender Michael Henry, to celebrate Loch Lomond Whiskies’ first visit to England as the Official Spirit of The Open.

The Loch Lomond Open Course Collection 2021 has been created using specially commissioned English Virgin Oak casks, to celebrate Loch Lomond Whiskies’ first visit to Royal St George’s famous links.

Bottled in a traditional non-chill filtered manner, the 20-year-old expression has been created in partnership with Open Champion, Darren Clarke, Loch Lomond Whiskies ambassador, and bears his signature on the carton. The expression joins a collection of expressions created by Loch Lomond Whiskies to mark previous Open Championships in 2018 and 2019.

Bottled at an ABV of 50.2% and priced at £160, the Loch Lomond Open Course Collection has a rich mouth feel and showcases complex flavours including spiced apple, elderflower and caramel, before a long, dry finish of lime citrus, cumin and ginger.

The Open Special Edition 2021, created in partnership with European Tour Legend and Loch Lomond Whiskies’ ambassador Colin Montgomerie, uses a combination of spirits from both Loch Lomond Whiskies’ unique straight neck and traditional pot stills, delivering a delicious and fruity single malt of exceptional quality.

As with all Loch Lomond Single Malts, the underlying fruity character of the distillery shines with a gentle hint of smoke on the finish. The spirit has been matured in three types of American oak casks, managed by our onsite cooperage. Michael Henry then marries the casks together before a final finish in Virgin American oak.

Bottled at 46% and non-chill filtered to keep things as nature intended, The Loch Lomond Open Special Edition 2021 has an RRP of £40 and is a perfect dram for any golf or whisky lover.

Loch Lomond Whiskies’ became The Official Spirit of The Open in 2018. The 149^th Open was originally scheduled to take place in 2020 but was postponed due to the Covid-19 pandemic. The championship will be played at Royal St George’s this July, with The 150^th Open at St Andrews taking place in 2022.

Colin Matthews, CEO of Loch Lomond Group, said: “Like all golf enthusiasts across the world, we were disappointed to learn of the postponement of The Open last year, but we are very much looking forward to the championship returning in the summer.

“We are very proud of our partnership with The Open, which has allowed us to showcase the very best of the Loch Lomond Whiskies range among golf and sport fans across the world. Both our Special Edition and Open Course Collection expressions are very special limited editions and are emblematic of the true diversity and distilling expertise we have at our Loch Lomond Distillery, and mark Loch Lomond Whiskies’ first trip to Royal St George’s as the Official Spirit of The Open perfectly.”

Michael Henry, Master Distiller added: “It has been a real pleasure crafting these limited editions to mark this year’s Open Championship. We’re thrilled that The Open will be returning this year, and both The Open Special Edition and the Course Collection expressions are a fantastic tribute to the 2021 Championship, each expression showcasing Loch Lomond Whiskies’ character wonderfully.”

Loch Lomond Whiskies, based in Alexandria near Loch Lomond, agreed a five-year partnership with The R&A, organisers of The Open, in February 2018.  Known as “The One”, The Open has the widest international reach of the major championships with qualifying events taking place across five continents.

Neil Armit, Chief Commercial Officer at The R&A, said: “Loch Lomond Whiskies’ special edition products have already proven to be a big hit with fans of The Open, bringing together two of Scotland’s greatest exports beautifully: golf and whisky.

“Following an unprecedented year, we are very much looking forward to Royal St George’s this summer. Both golf and whisky fans alike will be able to enjoy a taste of The Open and raise a dram to our championship returning.”

The Loch Lomond Open Special Edition 2021 and The Loch Lomond Whiskies Course Collection are now available to purchase from www.lochlomondwhiskies.com and selected retailers.

Tasting Notes

Loch Lomond Open Course Collection 2021 Royal St George’s

Nose: Spiced apple, elderflower and vanilla

Taste: Opens with a caramel sweetness, green apple and honeydew melon, before mellowing into toasted oak and spiced cloves

Finish: Lingering with lime, cumin and ginger.

Loch Lomond Open Special Edition

Nose: Caramel and toffee, poached pear, red apple with fresh vanilla.

Taste: Chewy toffee with green apple, apricot jam and lemon citrus.

Finish: Toasted oak, a gentle smokiness then warming oak spice of cinnamon and clove.

About Loch Lomond Whiskies

• Loch Lomond Distillery has one of the oldest heritages in the industry. It was founded by American, Duncan Thomas, the owner of the Littlemill distillery which was licensed in 1772. In the 1930s Duncan Thomas was at the forefront of innovation within the Scotch whisky industry and his innovative philosophy is ingrained into everything that is done at Loch Lomond to this day
• The multi award winning Loch Lomond whiskies range includes the Loch Lomond 12-Year-Old which has been awarded the Platinum Award in 2020, one of only 7 single malts to be awarded this honour at the San Francisco World Spirits Challenge 2020. Other expressions in the range are the single malts Loch Lomond Original; Loch Lomond Classic; Loch Lomond 18-Year-Old; Loch Lomond 50-Year-Old; the Loch Lomond Island’s Collection which includes the Inchmurrin and Inchmoan ranges as well as the deluxe blend Loch Lomond Signature and Loch Lomond Single Grain
• Loch Lomond Inchmoan 12-Year-Old has been awarded Best Highland Single Malt 12 Years and Under at the 2018 World Whiskies Awards and a Gold Medal at the 2020 San Francisco 2020 Awards
• Loch Lomond Whiskies was recently also awarded the following medals at the 2020 San Francisco World Spirits Competition:
  • PLATINUM: Loch Lomond 12 Year Old
  • DOUBLE GOLD MEDAL – Inchmurrin 12 Year Old
  • GOLD MEDAL – Inchmoan 12 Year Old
  • DOUBLE GOLD MEDAL – Loch Lomond 18 Year Old
  • DOUBLE GOLD MEDAL: Loch Lomond 10 Year Old
• Loch Lomond Whiskies signed a five-year partnership with The R&A to become The Spirit of The Open in February 2019. The period includes the playing of the landmark 150^th Open in 2021 at St Andrews, the home of golf.
• For further information visit Loch Lomond Whiskies on Twitter: @LochLomondMalts, Instagram: @lochlomondmalts Facebook: Loch Lomond Whiskies and at lochlomondwhiskies.com.

LEXIE PHILLIPS MAKES HISTORY AS JACK DANIEL’S FIRST FEMALE ASSISTANT DISTILLER

Former Distillery Lead Operator Will Collaborate with Master Distiller Chris Fletcher on Whiskey Innovation

LYNCHBURG, Tenn. (March 16, 2021) – The Jack Daniel Distillery announced today that Lexie Phillips has been named Assistant Distiller, making her the first woman to serve in that official capacity for the iconic Tennessee Whiskey brand. Phillips will serve as a collaborator with Jack Daniel’s Master Distiller Chris Fletcher.

Phillips, who has worked in Lynchburg for more than seven years, previously was instrumental in Jack Daniel’s quality control and distillery operations, most recently serving as distillery lead operator. In her new role, she will support the overall quality and innovation of Jack Daniel’s from “grain to glass” and serve as a brand ambassador.

“I am honored to step into the role of Assistant Distiller and look forward to working alongside and learning from Chris and the best whiskey makers in the world,” said Phillips. “Making Tennessee Whiskey has been my life’s passion, and I am grateful to be able to inspire a new generation of women to follow in my footsteps.”

Born and raised just outside of Lynchburg, TN, Phillips is one of dozens of family members who have worked or currently work at the Jack Daniel Distillery. She played a pivotal role in the distillation and launch of the recently released Jack Daniel’s Tennessee Rye. 

“Lexie brings a deep knowledge of distillery history and a natural talent for whiskey-making to her new position,” said Chris Fletcher. “She represents the future of our craft, and I am thrilled to now have her by my side as we work together to ensure the highest character and quality of Jack Daniel’s Tennessee Whiskey.”

Phillips earned her degree in agricultural science from Middle Tennessee State University. Lexie and her husband Josh, who also works at the distillery as a processor, live in Estill Springs, TN.

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

 Your friends at Jack Daniel’s remind you to drink responsibly.

JACK DANIEL’S and OLD NO. 7 are registered trademarks. ©2021 Jack Daniel’s. Tennessee Whiskey 40% Alcohol by Volume (80 Proof). Distilled & Bottled by Jack Daniel Distillery, Lynchburg, Tennessee. JackDaniels.com

Master distiller renews bourbon pact with fans by creating Blood Oath Pact 7 Kentucky Straight Bourbon Whiskey

Latest addition to the Blood Oath series features bourbon finished in Sauternes casks 

LOUIS (March 16, 2021) – Lux Row Distillers is launching Blood Oath Pact 7 Kentucky Straight Bourbon Whiskey. Finished in Sauternes casks, Pact 7 is the latest in a series of Kentucky straight bourbon whiskey blends created by Lux Row Master Distiller John Rempe. Available at retail starting mid-April, Blood Oath Pact 7 has a limited allocation of just over 17,000 cases at a suggested retail price of $99.99 per bottle.

In a blend only known to Rempe, Blood Oath Pact 7 features a combination of three Kentucky straight bourbon whiskeys: a 14-year ryed bourbon, an 8-year ryed bourbon and an 8-year ryed bourbon finished in Sauternes casks. Sauternes is a sweet white wine from the small town of Sauternes in the Bordeaux region of France.

“Finishing in a Sauternes cask brings additional tasting notes and flavor to the bourbon,” said Rempe. “In the case of Pact 7, expect a nose of caramel, oak and spice with flavor notes of apricots, honey and peaches. The balance of sweetness and spice is what sets this bourbon apart.”

The Blood Oath concept was created in 2014 by Rempe, who had an idea to make an exceptional blend of Kentucky straight bourbon whiskey using three unique bourbons. He named the series Blood Oath, because he vows to be the only one who knows where these whiskeys have come from. He also promises to make the best bourbon for the bourbon connoisseur with each Pact.

“Creating an extraordinary and unique blend of Kentucky straight bourbon whiskeys is at the heart of the Blood Oath series,” said Rempe. “Pact 7 continues this tradition, and the result is a secret I can’t wait to share with bourbon lovers.”

The Blood Oath Pact 7 label is similar to its series predecessors, but with the color selection evoking rich French blue hues. Launching this spring, Blood Oath Pact 7 has a total allocation of 51,00 bottles, 1,400 of which will be held for a future Trilogy Pack release. The first Trilogy Pack, featuring Pacts 1, 2 and 3, was released in 2018. The second Trilogy Pack, featuring Pacts 4, 5 and 6, will be released later this year.

Blood Oath Pact 7 Kentucky Straight Bourbon Whiskey arrives this April

About Luxco

Founded in St. Louis in 1958 by the Lux Family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Lux Row Distillers brings the family’s legacy to the heart of Bourbon Country in Bardstown, Kentucky and is now the home of Luxco’s bourbon portfolio, including Ezra Brooks, Rebel, Blood Oath, David Nicholson and Daviess County. Luxco has also built a distillery in the highlands of Jalisco, Mexico – Destiladora González Luxco – where the company’s 100 percent agave tequilas, El Mayor and Exotico, are produced. Luxco’s innovative and high-quality brand portfolio also includes Everclear Grain Alcohol, Pearl Vodka, Saint Brendan’s Irish Cream, The Quiet Man Irish Whiskey, and other well-recognized brands. For more information about the company and its brands, visit www.luxco.com.