Label under Ambient Light Source


The Whisky Exchange introduces an exclusive, extra special whisky for April Fool’s Day. And like the best jokes, it may look simple upon first glance, but there’s a lot going on underneath…

The famed spirits retailer is keeping key elements of this limited edition whisky hidden until 6.00am on 1 April when all will be revealed to its customers. Maintaining the mystery, the label of the bottle has been printed with an ink sensitive to UV light, hiding details until a torch, included with every purchase, reveals the hidden text.

A visible statement declares ‘Extremely young, I wish I were older’ as a tactic to retain the illusion of the whisky’s true age which is really 30 years old. (Embargoed until 6am on 1st April)


  • 7% ABV
  • Speyside Single Malt Scotch Whisky
  • Available to purchase from thewhiskyexchange.com on Thursday 1st April, 6am-12pm, while stocks last
  • https://www.thewhiskyexchange.com/feature/aprilfools
  • 30 years old
  • Priced at £150
  • Just 869 bottles are available to buy
  • Matured in first-fill Bourbon casks
  • Tasting notes from Billy Abbott, Brand Ambassador at The Whisky Exchange: 

Nose: A complex cake to start: layered lemon drizzle and victoria sponge, filled with butter cream. Notes of gummi bear and mint imperial float in around the sides, accompanied by growing pineapple and pear. Spicy notes of black pepper and nutmeg build through the middle, leading to sweet, butterscotch-and-orange-studded sugar cookies.

Palate: The lemons are back and lead the way – lemon drizzle cake topped with candied lemon slices. The gummi bears sit alongside the citrus, joined by spiced spongecake and white chocolate. Sweet cream and milk bottle sweets follow, with slowly developing mint fondant. The leafy and spicy notes round things out, with hint of aniseed and a handful of herbal lozenges.

Finish: Sweet and buttery to start, with aniseed and nutmeg building before fading to leave vanilla butter cookies and a hint of mint cream.

Comment: Don’t let the date fool you – this whisky is not only real, but it shows its true colours in the glass.

Label under UV Light Source

Website link : https://www.thewhiskyexchange.com/feature/aprilfools

Introducing video : https://www.youtube.com/watch?v=wNrJxnRztWQ


Founded in 1999, The Whisky Exchange is the leading global retailer of whiskies and fine spirits, with an award-winning online shop and three shops located in the heart of London at Covent Garden, Great Portland Street and London Bridge.

As a family company, The Whisky Exchange believes in excellent products at competitive prices and exceptional service. The company’s philosophy is simple – never rest on your laurels. The team, led by founders and brothers Sukhinder and Rajbir Singh and buyer Dawn Davies MW, is constantly trying to find new products with genuine heritage and quality in all drinks categories, while continuing to innovate and ensure its website and shop are the best in the business. Above all, the company is built on its amazing range and its people, and is responsible for the loyal and ever-expanding fan base from around the world.

The Whisky Exchange in numbers: 4,000 whiskies including 3,000 single malt Scotch whiskies; 500 Cognacs and Armagnacs; 600 rums; 300 gins; 200 bourbons; 150 Tequilas; three shops.

London Shops

2 Bedford Street, Covent Garden, London WC2E 9HH / Tel: 020 7100 0088

90-92 Great Portland Street, Fitzrovia, London W1W 7NT / Tel: 020 7100 9888

(New) 88 Borough High Street, London Bridge, London, SE1 1LL / Tel: 020 7631 3888


www.thewhiskyexchange.com / Tel: 020 8838 9388

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