THE FAMOUS GROUSE REVEALS EPIC NEW LAUNCH: THE FAMOUS LIONS – Scotch Whisky News

 

THE FAMOUS GROUSE REVEALS EPIC NEW LAUNCH: THE FAMOUS LIONS

The limited-edition bottle has been released to mark the brand’s role as Official Sponsor and whisky of the British and Irish Lions

Available exclusively at Tesco from March 30th 2021 

March 2021, London: The Famous Grouse, the no.1 Whisky in the UK, has announced the limited-edition launch of The Famous Lions, to celebrate the brand’s role as the Official Sponsor and whisky of The British & Irish Lions.

The special bottle sees the iconic The Famous Grouse label transformed to read ‘The Famous British & Irish Lions’. Available exclusively at Tesco (RRP £17.00), customers can get their paws on a bottle from Tuesday 30th March 2021.

As one of the world’s most popular blends, The Famous Grouse combines a creamy malt and biscuit flavour with a hint of spice to create a smooth, well balanced yet unique blend.

Scotland’s favourite whisky is best served neat, or as part of a ‘Grouse and Ginger’ cocktail, combining the blend with tangy ginger ale. The Famous Lions is the ideal dram to enjoy whilst watching the Lions tour at home or toast a try with friends once pubs and bars reopen later this year.

Chris Anderson, Head of Edrington Brands said: “The launch of The Famous Lions is an exciting addition to The Famous Grouse range, and demonstrates how the spirit of rugby and how much we value sport. We have been investing in the sport of rugby for the past 30 years, so we are extremely excited to announce our commitment to this great game through this partnership. We hope to engage with The Famous Grouse and Lions fans by offering a bespoke bottle to celebrate our coming together.”

For further information or to join the conversation, please visit @TheFamousGrouseUK on Facebook, @TheFamousGrouse on Twitter and on Instagram @TheFamousGrouseUK

RRP 1L: £17.00 with a clubcard
RRP 35cl: £9.00

ABV: 40%

Appearance: Full golden, clear, and bright

Aroma: Candied fruits, buttery shortbread, citrus peel

Taste: Dried fruit, soft spices (cinnamon/ginger), hint of oak

Finish: Smooth, well balanced

About The Famous Grouse

Founded in 1800, The Famous Grouse is smooth and perfectly balanced, proudly recognised as the UK’s no.1 Whisky and has been Scotland’s favourite whisky for over 40 years.

Scotland’s favourite blend of the finest malts and exceptional grain whiskies means 43 million bottles of The Famous Grouse are consumed in over 100 markets around the world each year.

About Edrington-Beam Suntory Distribution UK

Edrington-Beam Suntory Distribution UK is one of the UK’s biggest sprits sales, marketing, and distribution companies. It is a joint-venture company jointly owned by Edrington and Beam Suntory.

Edrington-Beam Suntory UK represents leading whisky brands in categories including:

  • Blended Scotch (The Famous Grouse, Naked Grouse)
  • Malt whisky (Highland Park, Laphroaig, The Macallan and Bowmore)

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