
KENTUCKY BOURBON TRAILÂŽ PROGRAM LAUNCHES âBUILD YOUR OWN BOURBON TRAILÂŽâ TRIP BUILDER
Plan, Personalize, and Explore the Bourbon Trail⢠Like Never Before
FRANKFORT, KY.â The Kentucky Distillersâ Associationâs world-famous Kentucky Bourbon TrailÂŽ experience has launched its first-ever online trip builder to help visitors customize and personalize their ideal Bourbon adventure.
Visitors can now âBuild Your Own Bourbon TrailÂŽâ itinerary through a streamlined planning experience at kybourbontrail.com. The digital feature is designed to inspire travel to Kentucky communities and help tourists experience all that Bourbon has to offer.
âMillions of people from all over the world are making the pilgrimage to Kentucky each year to immerse themselves in the art, science and craft of Americaâs only native spirit,â said Eric Gregory, president of the Kentucky Distillersâ Association that founded the KBTÂŽ in 1999.
âBut as weâve grown to a record 68 Bourbon Trail⢠destinations, we get a lot of questions about where and how to start planning the trip. This interactive tool will make planning fun and easy to manage and share, while highlighting the beautiful countryside of our beloved Commonwealth.â
Gregory said the âBuild Your Own Bourbon TrailÂŽâ tool feature puts all the planning essentials in one place so visitors can easily find distilleries, tasting rooms and many other partner experiences.
Guests can curate personalized itineraries, save their plans and conveniently share their trip with friends, family and travel companions. âWeâve spent more than a year thinking through every detail, even down to driving times between distillery experiences,â Gregory said.
Watch the video about how to use the new feature online, here.
Bourbon is one of Kentuckyâs most treasured signature industries, generating $10.6 billion in economic impact every year, supporting 24,000 workers with $2 billion in salaries and benefits, and pouring more than $370 million into local and state taxes.
There are now KBTÂŽ experiences in 35 of the Commonwealthâs 120 counties, from rural, historic and craft distilleries to modern tasting rooms in Kentuckyâs urban core, with Official Gateway partners in Louisville, Lexington, Bardstown, and Northern Kentucky.
Dee Ford, longtime Chair of the KBTÂŽ Advisory Group, said the new âBuild Your Own Bourbon TrailÂŽâ tool offers more than just convenience â itâs a way to find exciting experiences that might not have been on a visitorâs radar.
âAfter visitors determine which part of Kentucky will be their home base, theyâll now be able to find and explore the many experiences just around the corner,â said Ford, who is Angelâs Envy Brand Home General Manager and a member of the Kentucky Bourbon Hall of FameÂŽ.
âOur new trip builder tool takes into account whatâs important for our visitors, including the excitement of discovering that next hidden gem,â she said.
âThatâs something that makes the Bourbon Trail⢠special. There is so much to see and taste, and always something new. We encourage visitors to slow down and unplug, savor the experience, and come back thirsty for more.â
Across the globe, those curious about what Kentucky Bourbon has to offer can start building their Bourbon Trail⢠experience today at kybourbontrail.com.
The feature was developed in collaboration with the KDAâs partner agency Lewis, which has won multiple top-tier awards for its rebranding and marketing of the Bourbon Trail⢠tour to appeal to new and returning visitors.
Founded in 1880, the Kentucky Distillersâ Association (KDA) is the Worldwide Voice of BourbonÂŽ.
About the Kentucky Distillersâ Association:Â
Founded in 1880, the Kentucky Distillersâ Association is the Worldwide Voice of BourbonÂŽ. Its diverse and growing membership produces the overwhelming majority of the worldâs Bourbon, from historic, global brands to emerging micro distilleries that are fostering the next generation of the Commonwealthâs timeless craft. Kentucky Bourbon is a $10.6 billion economic engine generating nearly 24,000 jobs. A 501(c)(6) nonprofit organization, the KDA maintains an open membership policy, champions a strong commitment to the responsible and moderate consumption of spirits, and fights to curb underage drinking and drunk driving. Learn more at www.kybourbon.com and www.kybourbontrail.com.