Introduced in 2008, the high-profile campaign has already struck a chord with consumers in more than 60 markets, inspiring people the world over to live their lives in a chivalrous way.

The new campaign further strengthens this emotional connection between Chivas Regal and its contemporary consumers, demonstrating the ripple effect our everyday actions have – both good and bad.

Directed by the award-winning Jeff Labbé, the commercial highlights the positive impact the right attitude can have, with both 30 and 60 second versions demonstrating how one simple, chivalrous act can break a cycle of negativity.

The campaign, which has commenced activation in Europe, aims to salute those who bring an extraordinary attitude to their ordinary actions, inspiring others to ‘Live with Chivalry’.

Global Brand Director for Chivas Regal, James Slack says: “Since the campaign first launched in 2008, we have been inspiring people the world over to ‘Live with Chivalry’. The latest instalment will build on this by demonstrating the impact of gentlemanly behaviour, something we want to resonate with our audience.”

Notes

To view the new television commercial please visit:

http://www.chivas.com/en/INT/Campaigns/?item=0&length=L
 
About Chivas Regal:
Chivas Regal is a truly global brand, selling 4.2 million 9L cases annually in more than 200 countries (more than a bottle sold every second). Chivas Regal has achieved a strong global performance – No 1 in Europe and Asia, with dynamic growth in Eastern Europe, South America and most emerging markets. The Chivas Regal range is the epitome of style, substance and exclusivity and includes Chivas Regal 12, 18 and 25 Year Old.

About Chivas Brothers:
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.

In July 2010 Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements.

 For further information visit www.chivasbrothers.com

Hi there

Here are three great spring tastings happening in the cellars folks..book em now! The Stourbridge Whisky Festival is at the town hall this year and loads of top distilleries have confirmed already to come down. I promise a web site soon folks with all exhibitor/activity details included….watch this space.
 
Friday 25th March  – Glenlivet Distillery -Speyside
Speaker :  Phil Huckle Brand Ambassador
Drams :12yo/15yo/Nadurra/18yo/21yo + Mystery bottle
Ticket : £25
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Friday 15th April – Springbank Distillery – Campbeltown
Speaker : Iain Scott The Big Man
Drams  : SB Claret/SB Rum 16yo/Hazelburn Sauternes csk str/HB CV/Longrow CV
Ticket : £25
———————————————————-
Friday 6th May – American Whiskies
Speaker : Bruce Perry
Shots : Rendevous Rye-Utah/Wasmund’s Malt-Virginia/Baby Blue Corn-Texas/Roughstock Malt-Montana
/Sranahan’s-Colorado/Corner Creek- Kentucky
Ticket : £25
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Saturday 24th September – Stourbridge Whisky Festival 2011
Stourbridge Town Hall
11.00am till 5.00pm
Festival Tickets £35
Master class tickets £10 (there will be 4 limited classes taking place during the festival..)
full details available asap.
 
reservations to 01384 394518 or email here david@nickollsandperks.co.uk
 
slainte
 
David

Raise a Glass for Two Great Causes in Arlington
 
The Knights of Columbus is sponsoring a Taste of Scotland in Virginia with Eades Double Malts to support two great causes: the Arlington Food Assistance Center and Elizabeth House Arlington. Please join us Friday, March 4 from 7-9 p.m. in the Charles Paradise Lounge of the Knights of Columbus, North Arlington’s Main Hall. The evening will feature a guided tasting of VDC’s three Eades Double Malt whiskies paired with artisan cheeses, led by Dan FitzHenry, VDC’s resident tasting expert.

Knights of Columbus Charity Whisky Tasting
Friday, March 4, 2011, 7 to 9 p.m.
Charles Paradise Lounge, Knights of Columbus Main Hall
5115 Little Falls Road
Arlington, VA 22207

Tickets are $50 per person, with ALL proceeds benefiting the  Arlington Food Assistance Center and  Elizabeth House Arlington

 For tickets, please contact Betty Florence at 703.536.9656 ext 6

Pat Jones
Virginia Distillery Company

The Best Grant’s Bars in the World

Hi all,

I’m in Paris at the moment to meet with a few journalists at our Charles De Gaulle shop and whilst working in my hotel room last night, I started wondering about where to go for a drink.

I have been to Paris many times but as hard as I tried, I couldn’t remember a good…(click on the link below to read the rest of the post).

http://blog.grantswhisky.com/2011/02/the-best-grants-bars-in-the-world/

Kind regards,
Ludo

Highland Park Store

GLENLIVET SEMINAR

Thursday, March 24, 6:00-8:30pm

Glenlivet Brand Ambassador Winston Evans will lead this seminar and sample some of the finest Glenlivet whiskies available. This seminar will include 12 year, 15 year French Oak, 18 year, 21 year Archive and more. $10 W/Binny’s Card / $15 non-members. Seating is extremely limited and paid reservations are required.

Call (847)831-5400 or email highlandpark@binnys.com for more information. 

Rare 50 year old whisky on sale at Oddbins

UK wine merchant and malt specialist Oddbins is pleased to announce a unique opportunity to purchase an extremely rare and desirable bottle of whisky. The 50 year old Auchentoshan single malt whisky, distilled in April 1957 and bottled in July 2007, is one of the last remaining bottles on sale anywhere in the UK.

Originally priced at £2850, the stylishly packaged bottle is now available from Oddbins for only £2550.

There were only ever 144 bottles of the 1957 malt released, with most being sold to collectors abroad. It comes with its own hand-numbered book telling the story behind the bottling. Built in 1825, Auchentoshan (pronounced “och-n-tosh-n”) is one of the last distilleries in Scotland to retain the tradition of distilling three times, rather than the now industry standard of double distillation. The result of this process is a lighter, sweeter, more fragrant whisky. However, after 50 years in barrels previously used for Oloroso sherry, the Auchentoshan 1957 is deep bronze in colour and has flavours of treacle and butterscotch.

Situated near Glasgow, the distillery is one of only a few left in Scotland’s Lowlands – once the country’s main region for whisky production – adding to the appeal of the 1957 release.

Anyone interested in purchasing this hard to find malt should contact Oddbins by email at whisky@oddbins.com with their name and a daytime and/or evening contact number.  Due to EU regulations, Oddbins are not able to organise international delivery but we can offer free of charge delivery of the Auchentoshan 1957 to anywhere in the UK via our home delivery service.

Notes:

For further information on the Auchentoshan 1957, please contact:
Steven Kearney,
Manager,
Oddbins Ltd,
27 Union Street,
Aberdeen,
Tel 01224 580869.

Dear Customer,

To celebrate St Patrick’s Day, we’ve teamed up with Cooley distillery to offer one lucky winner and a friend/better-half the chance to visit the distillery to enjoy two days of wining, dining and a great whiskey experience…

Itinerary…

Upon arrival in Dublin you’ll be chauffeured to Tullamore where you’ll enjoy two nights at the fabulous Bridge House Hotel and Spa. You’ll visit the distillery, where you’ll be treated to a personal tour and tasting before being taken out for an evening at the races, followed by dinner at the distillery’s own award-winning eatery. Finally, as a souvenir, you’ll receive a personalised bottle of your own, very special Irish whiskey. The prize also includes flights to and from a UK airport.

How to enter…

All you have to do to enter is buy any full-sized (70cl) bottle of Connemara, Tyrconnell, Locke’s or Greenore from our site before the 18th March 2011! There are just 250 chances to win and you’ll receive one entry into the prize draw for every bottle you buy. We’ve even made it easier than ever before by knocking £5 each of the the bottles!

Click here to read more or browse a selection of the eligible whiskeys below… http://tinyurl.com/4zdbwbb   

Good luck!

– The Chaps at Master of Malt

This Royal Wedding Commemorative Single Malt Whisky is a marriage of casks, hand picked to celebrate the Royal Wedding. This bottle is commemorated for the wedding of Prince William of Wales and Catherine Middleton.

Tasting Notes:

Nose: Light, delicate and subtle. Floral, grassy armoas developing into a sweet malted barley. A hint of almonds (think marizipan, amaretto biscuits). Delicate liquorice as well as raisins and sultanas. Slight hint of vanilla and tropical fruits; bananas and mangos. A waft of peat smoke in the background.

Palate: Starts very soft and creamy with notes of vanilla, honey and sultana; then peppery chilli-like spice kicks in followed by caramel, toasted almonds and liquorice. Light smoke again present. Palate runs from sweet to spicy and then dry.

Finish: Hot, spicy and long. Tangy and refreshing with prominent notes of sweet barley, peppery bonfire smoke and woody vanilla oak dryness. Very moreish!

£70.00 inc VAT

CLICK HERE TO BUY NOW;

http://www.singlemaltsdirect.com/royal-wedding-commemorative-bottle.html

**PLEASE NOTE – FOR PRE-ORDER ONLY**

Despatch – mid March

**ONLY ONE BOTTLE ALLOWED PER  CUSTOMER** 

Single cask #4800. 27-year old bottling of the Islay single malt. Bottled 2011 at full strength.

Distillery: Caol Ila

Situated on the north east of Islay the distillery has been overlooking the Sound of Islay since 1846. Famous for its stunning view from the still house looking across the sound to the Isle of-Jura and the Paps of-Jura, and also for the objects which have passed by including naval battleships, smugglers in dinghies, submarines and whales.

Product Details

Age: 27 Years Old
Vintage: 1981
Volume: 70cl
ABV: 53.9%
Bottler: Berry Bros & Rudd

Caol Ila 27 Year Old 53.9% Single Cask

New 2011 bottling from the Award Winning Berry Bros & Rudd range.

1983 vintage single cask #4800 bottled at full strength. One for the weekend…

Visit the Whisky Barrel at www.thewhiskybarrel.com

Brown-Forman’s cooperage in Louisville, Kentucky has an impact on whiskies all over the world. The cooperage makes all of the barrels for Jack Daniel’s, Woodford Reserve, and Brown-Forman’s other whiskies…and of course, those barrels are later sent to distilleries in Scotland and around the world for aging whiskies. It’s also one of the few cooperages open for tours, and general manager Greg Roshkowski will give us a tour in this episode. In the news, the Christchurch earthquake and its connection to the whisky world, plenty of awards, and more new whiskies!

Visit WhiskyCast at www.whiskycast.com