THE FAMOUS GROUSE LAUNCHES NEW ‘FULL OF CHARACTER’ GLOBAL CAMPAIGN 

The UK’s no.1 whisky has unveiled its brand-new Full of Character global campaign which will launch across 30 countries in October and November

The campaign showcases The Famous Grouse’s exceptional character and puts a modern spin on the brand’s quality, personality and mixability credentials

The Full of Character TV campaign will launch during ITV’s coverage of the Rugby World Cup semi-final between England and South Africa on Saturday 21st October 2023

MONDAY 16TH OCTOBER, LONDON: The Famous Grouse has today unveiled its brand-new global campaign, Full of Character, with a new TV advert premiering during ITV’s coverage of the Rugby World Cup semi-final between England and South Africa on Saturday 21st October and again during the Rugby World Cup final on Saturday 28th October.

The UK’s no.1 whisky is back with a new global brand campaign for the first time in four years, which will roll out across 30 countries in November and December, including the brand’s key markets of the UK, Europe, North America and Asia-Pacific.

The Full of Character campaign seeks to introduce The Famous Grouse to the next generation of whisky consumers as the alcoholic beverage for any social occasion, whilst also educating them on the accessibility and mixability of the liquid. 

As a result, the Full of Character campaign will feature Gilbert, the iconic Famous Grouse himself, preparing to host a dinner party for family and friends. A distinctive part of the brand for over 100 years, this is the first TV creative to ever show the Famous Grouse in an at-home setting, following his adventures on curling stones and on top of a cliff.

Following the Rugby World Cup final, the Full of Character campaign will roll-out globally, with TV and BVOD (Broadcaster Video on Demand) in selected markets, as well as a global digital and social media campaign. Various cuts of the advert will feature on YouTube within content relevant to the brand’s target audience.

The Full of Character creative will also feature in-store and be available for on-trade outlets as part of a global refresh of brand assets. Point of Sale (POS) displays will hero the new campaign to maximise impact during a critical trading period.

The Famous Grouse partnered with leading storytellers in the field of character animation for the Full of Character campaign. Creative agency Leith collaborated with Nexus, a BAFTA-winning Grammy and Academy Award-nominated studio, to produce the advert, while Paloma Baeza, who has previously won an Emmy for Best Character Animation, directed.

Joakim Leijon, Global Brand Director for The Famous Grouse, said: “Since its inception in 1896, The Famous Grouse, with its depth of flavour; light-hearted personality and ability to ignite storytelling have always been unmistakably Full of Character. We are therefore delighted to launch our new global campaign and hope it captures the hearts of our existing customers, whilst spotlighting the mixability of the liquid for the first time to encourage a new audience to try it”.

Debbie Morgan & Mairi Wilson, Creative Team at Leith, said: “We’ve grown up with The Famous Grouse on our screens and the adverts are legendary. The Famous Grouse is an icon; effortlessly cool, witty and – dare we say it – Full of Character. It’s been a dream come true to take him on the next wing of his journey.”

For further information or to join the conversation, please visit @TheFamousGrouseUK on Facebook, @TheFamousGrouse on Twitter and Instagram @TheFamousGrouseUK.

TV advert is available to download here

Credits 

The Famous Grouse

Global Brand Director – Joakim Leijon

Global Senior Brand Manager – Lewis Bright

Global Senior Brand Manager – Caitlin Maley

Senior Insight Manager – Amanda Hamilton

Global Brand Manager – David Cotter

Global Assistant Brand Manager – Lucy Garvie

Leith

Art Director – Debbie Morgan

Copywriter – Mairi Wilson

Group Account Director – Bex Hadden

Account Director – Erika Sablinskaite

Producers – Fraser Hunter

Editor – Neil Williams

Brand Design – Scott Dawson

Brand Strategy – Vic Milne & Leona Coupar

Sound

Composer – Bigmouth Audio

Sound Mix – John Vick at Finiflex

Nexus

Production Company: Nexus Studios

Director: Paloma Baeza

Executive Producer: Josephine Gallagher

Producer: Rebecca Archer, Derek Walsh

Production Manager: Ruyi Meer, Annika Bauer

Production Coordinator: Tyler Antin

Studio CG Lead: Florian Caspar, Nico Domerego

Art Director: Melanie Climent

Groom Artist: Nico Domerego

Lead Compositor: Sacha Danjou

Compositor: Camille Krempp, German Diez

Compositing Intern: Maxime Wattrelos

Character Designer: Fabien Glasse

Illustrator: Weitong Mai

3D Animator: Marylou Mao, Will Lorton

3D Generalist: Fabien Glasse, Eder De Souza, Kenny Ip

FX Artist: Tim Bacon, Joe Thornley-Heard, Nico Domerego

Storyboards: Neil Boyle

Rigger: Niko Rossi, Nayla Nassar

Lighting & Rendering: Patrick Tomasini, Jeff Newton, Carl Kenyon

Matte Painter: Charlie Herve

Editor: David Slade

Junior Editors: Zaki Ford, Andrea Zantiras

PR & Marketing: Nancy Edmondson

Behind The Scenes

BTS Director: Josh Bamford, (asst Zaki Fulford)

BTS Executive Producer: Josephine Gallagher

BTS Producer: Rebecca Archer. Derek Walsh

Production Manager: Annika Bauer

Production Coordinator: Tyler Antin

Camera Operative: Francis Boyter

Sound: Blai Escayola

About The Famous Grouse

The Famous Grouse is the no. 1 whisky in UK and no. 4 standard blended scotch whisky worldwide (*IWSR value data 2022).

The Famous Grouse has been the best-selling whisky in Scotland, the home of Scotch whisky, since 1980.

The Famous Grouse is exported to over 100 countries.

The Famous Grouse was founded by Matthew Gloag who started blending whisky in the 1890s and was launched officially in 1897 as a reward to be enjoyed after a day in the Scottish countryside amongst friends.

About Edrington

Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with The Famous Grouse Blended Scotch Whisky, Noble Oak bourbon and Brugal premium rum from the Dominican Republic. Edrington also has strategic partnerships with No.3 London Dry Gin and Wyoming Whiskey in the American Whiskey category.

Edrington is headquartered in Scotland and employs over 3,000 people in its wholly owned and joint venture companies, with over half employed overseas. We own our route to market in 16 countries and distribute our brands to more than 100 countries around the world through joint ventures and third-party agreements.

Edrington’s principal shareholder is The Robertson Trust, which has donated £343 million to charitable causes in Scotland since 1961. Our business is underpinned by the Edrington values of giving, respect, integrity and excellence.

OLDEST GLENGLASSAUGH BREAKS AUCTION RECORD FOR CHARITY

Glenglassaugh Coalescence of the Coast aged 55 Years, a one-of-a-kind expression crafted by Master Blender Rachel Barrie, has been sold as part of the Distillers One of One Auction, raising a total of £37,500*, the highest price ever achieved for a bottle of Glenglassaugh at auction.

Created exclusively for the auction to raise vital funds to help disadvantaged young people in Scotland, the expression marries three individual casks of Glenglassaugh filled in 1963, 1965 and 1967. The coalescence of these rare casks expresses the extraordinary character of Glenglassaugh after decades of coastal maturation.

The liquid is held within a custom made crystal decanter which is housed in a bespoke, hand-crafted wooden box inspired by Glenglassaugh’s coastal home. The design reflects the ripples of the shore at Sandend Bay and is adorned with the natural serpentine marble from the distillery’s neighbouring harbour town, Portsoy. The lot buyer will also receive three miniature samples, one taken from each of the three casks used for the marriage.

Rachel Barrie, Master Blender at Glenglassaugh Distillery, said:

“The elixir within this bespoke bottle of Glenglassaugh is a precise composition which captures Glenglassaugh at its quintessential peak, with seductive cassis, sublime mandarin peel and soft aromatic sherry in a caress of silken oak. One sip awakens the senses with mesmerising waves of luscious black cherry, ripe mango and tropical flora carried on an endless ocean breeze. To taste Glenglassaugh Single Malt is to experience the evocative coastal influence of Sandend Bay.

“Now is such an exciting time for Glenglassaugh. We’re still riding the wave of the new portfolio launch and we have so much to look forward to with some exquisite new releases of old and rare whisky which date back to the 60s and 70s still to come. Watch this space.

The Distillers’ Charity hosted the second biennial One of One Auction, in partnership with Sotheby’s, in Hopetoun House near Edinburgh on Thursday 5 October, raising an outstanding total of £2.25 million / $2.7 million, doubling the pre-sale low estimate. Hammer proceeds of £1.8 million from the auction, which saw 39 lots of unique whiskies and experiences donated by distilleries from across Scotland, will primarily benefit The Distillers’ Charity’s Youth Action Fund, which aims to transform the lives of young people in Scotland.

About Coalescence of the Coast aged 55 Years:

Master Blender Rachel Barrie crafted Coalescence of the Coast, a one-of-a-kind 55 year old expression to celebrate the extraordinary character of Glenglassaugh after decades of coastal maturation. To create the expression, whisky at its peak was combined from rare individual casks of Glenglassaugh filled in 1963, 1965 and 1967. The highest bidder also received three miniature samples, one taken from each of the three casks used for the marriage.

COLOUR Flame ruby gold.

NOSE Seductively sublime notes of cassis, morello cherry and mandarin peel coalesce with mesmerising waves of caramelised fig, aromatic sherry and tropical flora.

TASTE Luscious waves of ripe black cherry and amaretto meld into an elixir of mango and guava, seducing the palate with silken oak on an endless ocean breeze.

ABV

40.8%

About Glenglassaugh Distillery:

There’s a place where the land meets the sea. Where the senses are awakened and sweet air mingles with a crack of sea salt. Where flavours ride the waves of sea and air. Until they come to rest, in a place of perfect harmony. A taste of Glenglassaugh is a pull to the lush shores of Sandend Bay. Where, in curving copper stills and dark casks of oak, a coastal single malt is born. Softly rolling surf sweeps across a scattering of ancient harbour towns here, while dolphins play, gannets dive, and spirits are renewed by the joy of life at a gentler pace.

www.glenglassaugh.com

Twitter: @Glenglassaugh

Instagram: glenglassaugh

Facebook: /GlenglassaughDistillery 

About the Distillers One of One Auction:

The hammer proceeds total for the 2023 auction was £1.8 million and for the 2021 auction was £2.4m. The entire combined hammer proceeds of £4.2 million goes to The Distillers’ Charity, with 90% of that amount going to the Youth Action Fund and 10% going to the charity for its general charitable purposes.

About The Distillers’ Charity

The Distillers’ Charity (registered no. 1193683) is the philanthropic arm of The Worshipful Company of Distillers. The Charity’s vision is to make a difference especially to young people, and those within the distilled spirits trade, helping them to reach their full potential, improve their life chances and make a positive contribution to their communities. Distillers’ Charity mission is manifested through three distinctive grant-making areas:

• Vocational Training & Education: to provide educational and development support to new and recent entrants to the UK spirits trade, encouraging high standards of distilling practice and service.
• Livery & City giving: to fulfil our wider civic duties as a Livery, supporting the Lord Mayor’s Appeal, the Master’s charity and other good causes aligned with our vision.
• Youth Action Fund: created by The Distillers’ Charity to use proceeds from The Distillers One of One auctions to support young people in Scotland, especially from disadvantaged backgrounds, to reach their potential and make a positive contribution to their communities.

* Estimates do not include buyer’s premium or overhead premium. Prices achieved include the hammer price plus buyer’s premium and overhead premium and are net of any fees paid to the purchaser where the purchaser provided an irrevocable bid.

Black Bottle Blends the Rules, unveiling Captain’s Cask as the latest ‘experiment’ in its award-winning Alchemy Series range. 

      Black Bottle’s Captain’s Cask is a rum-cask finished blended whisky, with notes of pineapple, coconut and vanilla alongside a signature Black Bottle smoky tail. 

      The fifth expression in Black Bottle’s Alchemy Series, Captain’s Cask combines smooth older malts with intense, explosive ones to create a powerful yet balanced taste. 

      The new expression follows on from last year’s multi-award winning releases, Andean Oak and Smoke & Dagger.

Black Bottle Blended Scotch Whisky has today announced the latest single-batch-produced, limited edition expression in the award-winning Alchemy Series – Black Bottle Captain’s Cask. Available globally today, UK-based fans can get their hands on the release online via Master of Malt or Amazon.

Captain’s Cask has been finished in rum casks, offering deliciously tropical flavours & notes of the Caribbean. Perfect on its own or as part of a longer serve, drinkers can expect notes of pineapple, vanilla and coconut, alongside the signature Black Bottle smoky tail the brand is notorious for.

Captain’s Cask can be enjoyed neat or to add an unconventional, Black Bottle twist to more traditional cocktail recipes like a Dark & Stormy or Mojito. Black Bottle encourages customers to blend the rules that are typically associated with cocktail recipes and explore new ways to enjoy their blended portfolio. For recipe inspiration, see blackbottle.com

Drawing inspiration from the story of the brand’s founders over 140 years ago, the Alchemy Series pays tribute to the relentless experimentation of Gordon Graham and his brothers, who created the original Black Bottle blend. This year’s ‘experiment’ follows on from the success of last year’s Alchemy Series expressions which received incredible acclaim, scooping awards at the ISC, IWSC and World Whisky Awards.

Master Blender Julieann Fernandez went all out with this expression, using peated malts that had been finishing in the finest Caribbean rum casks to enhance the tropical notes of the grain. Packed full of ripe pineapple and toasted oak, this complex blend has layers of toffee, hazelnut and freshly burnt kindling, with a sprinkle of cracked black pepper.

Julieann Fernandez said: “Captain’s Cask combines smooth, older grain with intense, explosive malts for a powerful yet balanced taste alongside our signature Black Bottle smoky tail. The Alchemy Series is all about experimentation and finding flavour combinations in unlikely places. That’s why Captain’s Cask combination of rum finished malt and bourbon matured grain is the perfect new addition to the range, offering customers a new whisky experience to enjoy. I’m excited for whisky drinkers to try it for themselves and tell us what they think!”

Captain’s Cask is bottled at 46.3% ABV, featuring natural colour and no chill filtration and has an RRP of £29.

The latest limited-edition expression joins a list of highly successful Alchemy Series releases, as well as Black Bottle’s Original and 10-year-old expressions.

For more information on Captain’s Cask or to enquire about listing opportunities, please contact  blendedwhisky@cvhspirits.com

Tasting notes

Colour: Deep Gold

Nose: An initial burst of tropical fruit, predominantly fresh pineapple roasted in demerara sugar, with notes of coconut, vanilla, toasted malt and a gentle wave of smoke.

Palate: Passionfruit and papaya are intertwined with smoky notes of charred oak, salted caramel and chocolate covered hazelnuts, with hints of coffee and a layer of ripe pineapple.

Finish: Lingering notes of toffee and cracked black pepper.

 About Black Bottle

Established in 1879, Black Bottle has had an unusual journey to back bars and liquor cabinets across the globe.

It began with Gordon Graham and his two brothers, who left the sleepy Scottish town of Torphins for the bustling city of Aberdeen, where they quickly built a name for themselves as master tea blenders. But despite their success, the brothers remained restless. Destiny called them to a new adventure, and leaving the tea trade behind, they ventured into the bold new world of whisky-making.

Casting off the chains of tradition and armed with years of blending experience, the trio dabbled in unconventional flavours and unorthodox methods; experimenting, refining and perfecting. Until, at last, they arrived at an extraordinary alchemical delight: an unusually bold whisky that was equal parts method and maverick flair. To this day, the brothers’ spirit remains untouched by the withering hands of time and is as unfalteringly extraordinary as it’s always been – always made without compromise.

KILLOWEN BARÁNTÚIL CASK #KD200
BARRY GROUP EDITION
ABV: 59.3%

Killowen Distillery are delighted to announce their Barry Group exclusive, which means that Barantúil will be available in every corner of the Island that boasts a Carry Out store on Thursday 19/10/23.

As such Killowen have worked extremely hard to create a wonderful Single Pot Still Whiskey fitting of this honor. The Single Pot still was originally aged in 2 smaller ex bourbon casks for three years before finishing in a larger fresh luxurious wet Muscatel cask. This is the first time Killowen have used a Muscatel cask for whiskey which works perfectly with the Pot Still distillate.

FLAVOUR EXPECTATIONS

Forget pot still as you know it, Killowen Single Pot Still is all about big flavour, a perfect marriage of pot still spice and fruit.

NOSE A hugely floral arrival along with a generous serving of lemon drizzle cake, to a lesser extent there is a hint of vanilla spice and nutmeg.
PALATE Thick and chewy distillate with apricot flesh and orange peel in abundance among hints of cinnamon, ginger and nutmeg.
FINISH A buttery end with thick creamy pallet, allowing long lasting flavours of orange & lemon peel, the pot still spice notes of vanilla pod and ginger linger on with the fruitiness.

Killowen Distillery focus more on long slow, handcrafted production methods more than any other distillery. Their unique approach to spirit making allows for long wild open top fermentations, flame-fed distillations and worm-tub condensation all of which where all but extinct in Ireland until re-established by Killowen. The result is a more complex and full bodied spirit that real whiskey enthusiasts love.

The celebration of mashbill culture is something dear to Irish distillation history and in this whiskey the perfect portions of malted barley, unmated barley, oat and wheat are used in harmony while all offering different flavours and textures to the whiskey. Much more of this wonderful information is available inside the packaging to be enjoyed by the whiskey connoisseur.

BARRY GROUP EDITION IN HONOUR OF
JAMES A. BARRY

This bottling is to acknowledge Barry Group founded in 1955 by James A Barry, since then the Barry Group has successfully grown from a local business to a leading wholesale distribution company, with over 250 employees operating from its headquarters in Cork, Ireland

CUTTY SARK WHISKY CELEBRATES 100 YEARS OF ADVENTURE UNVEILING RARE CENTENARY EDITION ABOARD ITS NAMESAKE SHIP

CUTTY SARK Blended Scotch Whisky this week marked its 100^th anniversary in adventurous style, with a spirited celebration aboard its namesake, the famed Cutty Sark ship. It was a fitting moment for the brand to launch the whisky’s commemorative CUTTY SARK Centenary Edition – a swirling storm of flavour.

An unforgettable voyage of discovery, CUTTY SARK’S bold and complex Centenary Edition was unveiled to customers, influencers and industry experts from all around the world going back to the brand roots:  events at Berry Bros & Rudd; where the band was created in 1923, and on the iconic Cutty Sark Ship in Greenwich, London; the famous clipper that inspired the brand name and label. A blend of hand-selected whiskies from some of Scotland’s most legendary distilleries, this 23-year-old rarity is contained within just 1,435 numbered bottles. It begins with a storm of swirling caramel and chocolate, which drifts into notes of soft fruits and spice. The edition is encased in a striking gift pack resembling a mainsail, a cleat cork, a nod to the three-masted tea clipper which is the brand’s constant inspiration.

The edition’s launch was the culmination of CUTTY SARK’s anniversary celebrations. These include:

• An Anniversary limited-edition design of CUTTY SARK’s original whisky. Available globally, it showcases a vibrant label and giftbox in the brand’s signature yellow.
• A dramatic video campaign entitled Never-Ending Adventure, reflecting CUTTY SARK’s boundary-breaking spirit, from the brand’s pioneering roots, to being smuggled into the US during Prohibition and more.
• A striking communication campaign which anchors CUTTY SARK in its maritime world and honours its adventurous style.

Manon Brochet, CUTTY SARK Brand Manager, said: “We are so proud to celebrate 100 years of CUTTY SARK Blended Scotch Whisky aboard our namesake, the Cutty Sark ship. Brimming with flavours fathoms deep, our CUTTY SARK Centenary Edition gives a real flavour of our whisky’s century of adventure. And we are celebrating around the world thanks to our Anniversary Edition and dramatic video campaign. With the wind in our sails since 1923, we are looking forward to sharing many more adventures with CUTTY SARK lovers in the years to come!”

Since 1923 CUTTY SARK Blended Scotch Whisky has crossed the ages, always remaining true to its spirit of adventure. Launched at the height of Prohibition, CUTTY SARK was created to defy convention. With a unique history and audacious personality, CUTTY SARK inspires all with adventure in their DNA.

CUTTY SARK CENTENARY EDITION TASTING NOTES

 Colour: Tawny

Nose: Gentle aromas of lemon frosting ebb and flow with raisins and demerara sugar. Ripples of subtle spice and caramel are cut through by hazelnuts and a splash of oak and spice.

Palate: A mouth-coating storm of spice and sweetness. Gingerbread surges with polished oak, alongside waves of dark fruits, caramel and chocolate. Ever-present are sherried undercurrents of nuts, polished leather and tobacco.

Finish: Long and lingering, as autumn leaves, tannins and candied orange drift into soft spice and berries.

ABV: 52,2% , non chill filtered

RETAIL CONSUMER PRICE PRICE: 800€ / 900£ / 1000$

ABOUT CUTTY SARK CENTENARY EDITION

The bold and complex commemorative Cutty Sark Centenary Edition is created from hand-selected whiskies aged for 23 years, and contained within just 1,435 numbered bottles. Brimming with flavours fathoms deep, this unique blend of Scotch whiskies holds at its heart precious casks of single malt aged in oloroso sherry casks and finished in port wine casks for a rich sweetness. That single malt was then skilfullly united with hand-selected malt and grain whiskies from some of Scotland’s most legendary distilleries. Finally, the blend was married for 100 days in casks which once held port (long the sailor’s drink of choice), to seamlessly integrate its layers of flavour. Bottled at cask strength, the non-chill filtered whisky culminates in a complex storm of swirling caramel and chocolate which drifts into notes of soft fruits and spice.

The limited edition’s eye-catching gift pack elegantly hints at CUTTY SARK’s constant inspiration – the iconic tea clipper Cutty Sark, one of the fastest of her time. The edition’s casing resembles a mainsail, closed by a beautifully looped white rope, hooked into a golden eyelet. It opens to reveal a striking, original bottle, presented on a golden stand. The bottle is topped by a golden stopper in the shape of a ship’s cleat, with rope detail wound around the neck.

Cutty Sark Centenary Edition will be sold in specialist stores across brand core markets like Spain, USA, Portugal, Greece, and Japan. Travel Retail premium displays will be also available.

ABOUT CUTTY SARK SCOTCH WHISKY

Created in 1923, CUTTY SARK Blended Scotch Whisky was named after the legendary three-mast tea clipper, one of the fastest of her days. Launched at the height of the cocktail culture and smuggled into the US during the Prohibition, this iconic whisky was an instant hit and pioneered a new smoother style of Scotch whisky. With such a unique maritime and historical heritage, CUTTY SARK is an inspiring whisky celebrating the Spirit of Adventure. Today, the brand is exported around the world, offering the best experiences for those with adventure in their DNA.

For more information: 

ABOUT LA MARTINIQUAISE GROUP

La Martiniquaise features in the world’s Top 10 spirits companies and is the leading spirits group in France. This independent French group founded in 1934 employs 3400 people and has a turnover of 1.4 billion euros. Headquartered near Paris, the group operates in 150 countries on a large portfolio of international brands with a full control of the elaboration process and a strong commitment to promoting sustainable development.

La Martiniquaise is today the world’s Top 4 Scotch whisky player and owns the Starlaw Grain Distillery in Edinburgh and the Single malt Glen Moray Distillery in the heart of the Speyside.

For more information: www.la-martiniquaise.com

(Sources IMPACT & THE IWSR)

THE MACALLAN BRINGS SPEYSIDE TO LONDON WITH A MAGICAL AMBER MEADOW INSTALLATION AT ROSEWOOD LONDON

Londoners will be able to take in a touch of Speyside this October at Amber Meadow – a spectacular installation at one of the capital’s most prestigious hotels, running from Wednesday 11 October to Sunday 29 October.

Inspired by nature, Rosewood London will see its terrace and courtyard transformed into a Scottish meadow landscape to celebrate and showcase The Macallan Harmony Collection Amber Meadow – the third edition of The Harmony Collection limited annual release whisky.

The Amber Meadow installation will see Rosewood London’s iconic courtyard – an urban sanctuary just moments from Covent Garden – re-imagined as an expansive meadow, complete with authentic foliage, a babbling brook, plus a stone archway and dry-stone walls. Native grass, trees, plants and flowers will form an idyllic escape, with the whole space lit by a sun-like orb above, creating an amber glow and luring guests into the tranquil space.

The terrace is a contemporary interpretation of the Scottish wild environment but brought inside. Responsibly sourced lambswool and alpaca wool throws will lend further comfort, while flowers and herbs from the meadow will decorate the tables.

The third release in The Harmony Collection is a collaboration between The Macallan and Stella and Mary McCartney, inspired by The McCartney sisters’ love of Scotland which stems from their memories in the Scottish countryside. The limited release whisky will be available at the terrace alongside cocktails based around The Macallan Double Cask 12 Years Old and 15 Years Old, such as Rosewood London’s Interpretation of Mary’s Wildwood cocktail – a carbonated rendering with clarified apple and freeze-dried blackberries – and Foraging Old Fashioned, with sous-bois verjus, evaporated nougat, palo cortado and edible moss.

The latest edition of The Harmony Collection celebrates the lands of Scotland that connect all those who have stood upon them for generations. The terrace’s à la carte menu, created by Head Chef, Liam Fauchard Newman, will feature dishes created to complement the whisky offerings and further reflect the Speyside origins of The Macallan. Amid a predominantly vegetarian menu, seaweed cracker is garnished with foraged herbs; grilled miso-glazed aubergine comes with mushroom puree, cistus, garlic and kale. Every dish will feature herbs, plants and foliage found at The Macallan Estate and surrounding areas.

Rosewood London’s terrace will also be open from 4pm daily for dinner and from 12.30pm onwards Friday and Saturday for lunch and dinner. Special ticketed events will also be available on selected dates, featuring a guided meadow tour to the accompaniment of a guitar player and sketch artist, before a four-course dinner paired with The Macallan cocktails.

Throughout the planning of the project, eco-conscious practices have been paramount. The stone used in the installation (which is the same used to construct The Macallan Estate) has been sourced from Dundee-based Denfind Stone, selected for its commitment to sustainability, and will be returned to the quarry after use, where it will be transformed into a garden area. The greenery from the meadow, from trees to plants, will also be re-used after the event. All the materials used in the installation will be transported in trucks that run on Hydrogenated Vegetable Oil, which is 90% less polluting than diesel fuel.

The third instalment in the annual release includes two distinctive expressions: The Macallan Harmony Collection Amber Meadow and Green Meadow (the second of which will be available exclusively in travel retail in 2024). The packaging of each release features photography of The Macallan Estate, captured by Mary McCartney. The Macallan Harmony Collection Amber Meadow will be available from 11 October 2023 at an RRSP of £160.

The unique partnership will also focus on a Collection of lifestyle pieces. TOGETHER: A Collection for The Macallan by Stella and Mary McCartney introduces a limited-edition Collection of 11 lifestyle pieces designed by the sisters and skillfully realised by master artisans and craftspeople. The Collection showcases a curated selection of bespoke pieces including handmade glassware in vibrant shades that are coloured using natural minerals, an ombre ceramic flask encased in an apple leather alternative sleeve, a pair of brass ice stamps with meticulously hand-painted ceramic handles using a green and amber ombre colour blend and a brass napkin weight in the shape of an acorn, as a tribute to the exceptional oak casks which mature The Macallan whisky.

TOGETHER is exclusively sold as a complete set and will be available in limited numbers from 11 October 2023.

Tasting notes for The Macallan Harmony Collection Amber Meadow

Colour: Summer evening

Aroma: Rich orange and lemon, honeysuckle, vanilla, coconut and ripe barley fields

Palate: Rich oak, lemon, melon, classic scone, almond and green tea

Finish: Rich, sweet, long and complex

ABV: 44.2%

About The Macallan

Founded in 1824 on a plateau above the River Spey in north-east Scotland, The Macallan is renowned globally for its incomparable craftsmanship, creativity and innovation with each bottle of single malt whisky revealing its unique mastery of wood and spirit.

Social and environmental sustainability is at the heart of The Macallan, and as part of its commitment to establishing a positive legacy it revealed its award-winning new Distillery in 2018. Designed by internationally acclaimed architects, the building takes inspiration from the surrounding ancient Scottish hills and is located on The Macallan’s beautiful 485-acre Estate. To this day, the single greatest influence on The Macallan’s sought after portfolio of single malts is its sherry seasoned oak casks from which its whiskies derive their distinctive flavours, aromas and natural colour.

Crafted without compromise. Please savour The Macallan responsibly.

About Rosewood London

Rosewood London, centrally located in the heart of London on High Holborn and housed in the original headquarters of the Pearl Assurance Company, showcases a sensitive renovation of the 1914 Edwardian, Grade II-listed building. Combining English heritage with contemporary sophistication, the retained Belle Époque architectural features include the original carriageway entrance to the grand courtyard and a spectacular Pavonazzo marble staircase, which rises over seven storeys. The hotel has the feel of a stylish London residence and houses 263 guestrooms and 45 suites including the Grand Manor House Wing, an exclusive seven-bedroom suite with its very own postcode. Tony Chi and Associates created the interiors of the public areas including 11 event spaces and the Mirror Room, serving elegant, innovative cuisine and afternoon tea. The Martin Brudnizki-designed Holborn Dining Room and year-round outdoor terrace offer British classics with a twist whilst Scarfes Bar serves creative cocktails alongside live jazz. For more information, please visit rosewoodhotels.com/ london

Experience the excellence of award-winning Tomatin whisky: The ultimate gift for whisky enthusiasts this Christmas 

Highland distillery unveils its ‘must-have’ whiskies to gift and celebrate this Christmas

Discover the true essence of the festive season by sharing or gifting a remarkable dram.

Nestled in the heart of the Highlands, Tomatin distillery is renowned for its portfolio of exquisite single malts. Behind this award-winning whisky, full of history and Scottish charm lies a loyal team, many with decades of experience, and a proud heritage that spans generations before them.

Tomatin – 12 Year Old single malt (70cl, 43% ABV, £48.50)

An award-winning flagship from Tomatin’s core range: a silky smooth single malt with a rich and fruity aroma.  

This remarkable 12 Year Old single malt is matured in a combination of ex-bourbon, ex-Spanish sherry and traditional Scotch whisky casks.

Initial aromas of wild heather, pine and cedar soon reveal sweeter notes of crème caramel with apples, pears and mango, before a full-bodied and buttery finish.

The quality of this whisky was recognised at the world-renowned International Spirits Challenge receiving Gold in 2022 and 2021, and most recently, picking up Gold at the San Francisco World Spirits Competition in 2023.

Available at: https://tomatin.com/ and specialist whisky retailers.

Tomatin – 14 Year Old single malt (70cl, 46% ABV, £76.50)

A rare single malt from Tomatin’s core range: silky and sweet, benefiting from its time spent in Tawny Port casks

This distinctive 14 year old single malt whisky is matured in Bourbon barrels and finished in Tawny Port casks which have previously held port for around 50 years.

A feather in the cap of Tomatin’s first class wood policy, a rich but balanced aromas of red berries are met with sweet honey and rich toffee which develop into aspects of light fruits and nuts to create an abiding finish of smooth fruit salad.

The quality of this whisky was recognised at the world-renowned International San Francisco World Spirits Competition in 2021 picking up Gold and Double Gold in 2019.

Available at: https://tomatin.com/ and specialist whisky retailers

Tomatin – 18 Year Old single malt (70cl, 46% ABV, £126.00)

 A jewel in the crown of Tomatin’s core range: a silky smooth single malt that enjoys its final maturation in Oloroso Sherry butts.

The Tomatin 18 Year Old is a truly luxurious world-class malt, matured in Spanish oak Oloroso sherry butts. It is a rich, complex and rewarding whisky that is natural in colour and non-chill filtered.

Initial aromas boast of dried apricot, nougat and distinctive nutty flavours which develop into bursts of tropical fruit with mellow undertones to create a rich and full-bodied finish.

This distinctive 18 year old is the most awarded in the range, with continual recognition at the world-renowned International San Francisco World Spirits Competition picking up Double Gold in 2022, 2019 and also in 2018.

Available at: https://tomatin.com/ and specialist whisky retailers

Tomatin – PX Cask (70cl, 57.4% ABV, £399.00)

 An exceptional new limited-edition single malt bottled exclusively for the UK: a rich and intensely sweet spirit  

The UK Exclusive Single Cask 2001 bottled for specialist retailers across the UK and is beautifully aged in a Pedro Ximenez sherry butt. The whisky has been gently matured to develop a complex flavour profile, offering a unique mix of dark sweetness and bitter notes, demonstrating Tomatin’s continued craftsmanship in cask maturations.

Distilled in 2001 and bottled in 2022 this exceptional expression boasts initial aromas of of maple syrup, candied walnuts, prunes and rum-soaked sultanas, which later transitions into bitter aromas such as dark chocolate, treacle, espresso and leather.

Presented in a premium bottle and single cask packaging, crafted to reflect the quality of the whisky. This whisky is perfect for whisky connoisseur.

Available at: https://tomatin.com/ and specialist whisky retailers

 Tasting notes

Tomatin 12 Year Old tasting notes

• Nose–Initially herbaceous with aromas of heather, wild mint, pinecones, and cedar soon sweetening to reveal notes of cookie dough, sultanas, caramelized sugar, and pine sap. There is a faint hint of leather and spice.
• Palate–Sweet and malty, reminiscent of a cheesecake base with dried apple, mango, and fresh pears. Crème caramel with raisin and Christmas spice.
• Finish –Buttery, full-bodied fruitiness gives way to tantalisingly dry notes of Oloroso.

Tomatin 14 Year Old tasting notes

• Nose– Top notes of fresh peach, mandarin, watermelon, and apple with deeper forest fruits like cherry and blackberry. There’s a touch of milk chocolate and a pop of honeycomb. Notes of clove and cardamom grow in intensity before another wave of fruit.
• Palate–The freshness on the nose has been preserved into a raspberry and strawberry jam, apricot compote, glace cherry, and crystallised ginger. Caramelised figs, prunes and nutty tones are indicative of the rich tawny port that once occupied these casks.
• Finish–A silky texture coats the mouth with jammy fruits and Byzantium spice.

Tomatin 18 Year Old tasting notes

• Nose– Immediate whiffs of VORS Oloroso Sherry; dried apricot, plum, nougat and distinctive nutty tones. Sweet notes of vanilla fudge and cinnamon baked pears are balanced with a faint suggestion of cigar box and leather bound books.
• Palate– A wonderful marriage of Oloroso Sherry and well-aged Tomatin provides bursts of tropical fruit and mellow savoury notes. Incredibly complex with marmalade, cooked apple, butterscotch and granola, cocoa powder and salted caramel all coming through.
• Finish– Full bodied and rich with continued nutty undertones and uplifting orange zest lingering on the palate.

PX Cask 2001 tasting notes 

• Nose– Rich with an intensely sweet opening bringing notes of maple syrup, candied walnuts, prunes and rum soaked sultanas. PX, despite being the sweetest wine in the world, has a way of presenting intriguing bitter aromas like dark chocolate, treacle, espresso and leather. With time, more dried fruit emerges with hints of dried apricot and raisins along with a touch of cinnamon.
• Palate– An incredible mouthfeel, almost chewy, the sweetness spreads with notes of cherry and plum liqueurs followed by golden syrup and Jamaican ginger cake. All of the bitter aromas from the nose make an appearance but always under a sweet guise.
• Finish– This is a bold whisky throughout and the mix of dark sweetness, bitter notes and spice lingers for quite some time.

About Tomatin

Tomatin is located in the Scottish Highlands (near Inverness) and is famous for its portfolio of soft and mellow whiskies, including a core range, a limited-edition range, and a premium archive range (prices range from £35 – £17,500). Tomatin Single Malt is owned by Japanese company Takara Shuzo International: https://www.takara-intl.co.jp/en/

Tomatin has been dedicated to protecting its craft, its environment and particularly its community, which is at the very heart of the brand. Many of the craftspeople working on site have been doing so their entire working lives – all working towards producing a wide range of single malts, beloved across the world.

In 2022, Tomatin launched its new brand platform, ‘To What Matters’ – designed to remind people about the important things in life. ‘To What Matters’ is the latest chapter in the brand’s evolution; a positive call to arms that represents the spiritual DNA of Tomatin – a human belief in what’s truly important in life. The significant moments.

Recognition of the Highland distillery’s craftsmanship continues to grow globally.  In 2022, Tomatin was awarded ‘Scotch Whisky Producer of the Year’ and ‘Outstanding Spirits Producer of the Year’ at the International Wine & Spirit Competition. Later that year, it was recognised as ‘Sustainable Distillery of the Year’ at Whisky Magazine’s Icons of Whisky 2023, in recognition of its continued contribution to sustainably at the distillery.

In 2023, Tomatin’s Legacy single malt, part of the core range, was awarded Gold at the International Wine & Spirit Competition. It also took home seven awards at the San Francisco World Spirits Competition, while Cù Bòcan, which is produced at the distillery in limited batches every winter, took home three. Later that year, Tomatin’s 36 Year Old single malt was recognised as ‘Best in Show’ at the SFWSC, officially making it one of the best whiskies in the world.

AI creates endless designs for Label 5’s new Limited-Edition launch

Each bottle of whisky’s colourful ‘City Lights’ Edition is unique

Label 5 blended Scotch whisky has today (29^th September) launched a limited-edition design of its Classic Black blend to celebrate its cosmopolitan spirit.

Named ‘Label 5 City Lights Edition’, this new-look pack was created using Artificial Intelligence to take random snapshots of a colourful, computer-generated cityscape at night.

As a result, each bottle has its own unique label featuring a section of this vibrant design – randomly selected by an algorithm to ensure that no two bottles are the same.

Label 5 is crafted in Scotland and lives and breathes city life. This new campaign takes inspiration from the brand’s recent partnerships with the global graffiti community, including its sponsorship of this year’s Yardworks urban art and graffiti festival at SWG3 in Glasgow.

Label 5 City Lights is available exclusively in Morrisons stores throughout the UK. Customers who purchase a bottle will be invited to find their label design amongst the Label 5 skyline via https://www.label5-findyourlabel.com/

Yardworks Festival partnership 2023

 James Collins, Label 5’s UK Marketing Manager said: ‘Label 5 City Lights Edition is designed to be as unique and creative as the customers who enjoy our whisky. This globally renowned blended Scotch is known for its modern and urban take on whisky, and this new limited edition showcases this to spectacular effect. With the ability to pick from an endless sequence of designs generated by our algorithm, we hope drinkers enjoy their own unique and very special slice of Label 5 history’.

Label 5 City Light Edition is bottled in 1 litre at 40% ABV, retailing at £22.50 and is available in Morrison stores nationwide. Smooth and well-rounded with subtle smoke influences, Speyside malts provide the backbone to this blend’s delicate fruity character. Using time honoured traditions, the spirit is created using a combination of the finest grain and malt whiskies to give a whisky of superb quality and smoothness.

www.label-5.com

#Label5 #L5citylights #ScotchWhisky 

ABOUT LABEL 5

Top ten Scotch Whisky brand, LABEL 5 is carefully distilled, matured and bottled in our distilleries in Scotland. LABEL 5 is enjoyed in more than 100 countries and is renowned for its high quality and appreciated for its smoothness. With 2.6 M 9-L cases sold in 2015, LABEL 5 is a key player in the Scotch Whisky category. LABEL 5 First Blending Company – Starlaw Road, Bathgate, Scotland

ABOUT LA MARTINIQUAISE

An independent French group founded in 1934, LA MARTINIQUAISE is one of the biggest spirits groups in France and features in the world Top 10. The group which operates in 110 countries has a turnover of 950 million euros and is proud to own four millionaire brands: LABEL 5 & SIR EDWARD’S Scotch Whisky, POLIAKOV Vodka and NEGRITA Rum – Source: IMPACT 2015

BUFFALO TRACE DISTILLERY ANNOUNCES “100 BOURBON SETS FOR 100 CHARITIES” INITIATIVE TO HONOR THE LEGACY OF E.H. TAYLOR, JR

Buffalo Trace Distillery to donate 100 sets of its finest whiskeys to support fundraising efforts for 100 nonprofit organizations 

FRANKFORT, Ky. (September 28, 2023) – In celebration of Bourbon Heritage Month, Buffalo Trace Distillery today announces a new, annual charitable initiative – “100 Bourbon Sets for 100 Charities” – honoring the legacy of Colonel E.H. Taylor, Jr.

Often referred to as the founding father of the modern bourbon industry, Taylor was one of Buffalo Trace Distillery’s former owners and an instrumental figure in the movement that led to the 1897 passage of the Bottled in Bond Act. “100 Bourbon Sets for 100 Charities” pays homage to 100 proof, one of the many things required to be Bottled in Bond.

“E.H. Taylor contributed countless innovations to the bourbon industry in his time, but one of his most notable contributions was leading efforts that eventually resulted in the Bottled in Bond Act being passed,” said Andrew Duncan, Brand Director, Buffalo Trace Distillery. “At its core, Taylor’s support of the Bottled in Bond Act was about bettering the bourbon category for everyone – consumer, distillers, and communities. This passion for improving the world is one that continues at Buffalo Trace Distillery to this day, and we are proud to support nonprofit organizations in their efforts to make their neighborhoods a better place to call home.”

Featured products for the “100 Bourbon Sets for 100 Charities” initiative include lineups from some of Buffalo Trace Distillery’s most sought-after brands, including E.H. Taylor, Blanton’s, Eagle Rare, Weller and more. The number of bottles in each set may vary. Interested nonprofits can register their organization here. 

“Giving back and supporting organizations is important to us at Buffalo Trace Distillery,” said Duncan. “We are humbled by the work our partners continue to do and honored to be able to support them in their efforts.”

Charities of all kinds are encouraged to apply for “100 Bourbon Sets for 100 Charities.” All entries must be received within 100 days – by January 4, 2024 – for consideration. Selected charities will be announced February 29, 2024 in honor of Bottled in Bond Day that Sunday, March 3. Bottles sets will be delivered within 30 days following the selection announcement. Organizations MUST use their bottle sets and report back their monies raised by August 1, 2024. 

Buffalo Trace Distillery will coordinate the logistics of transporting bottles to selected organizations based on the legal requirements in each state. Proceeds will be announced September 2024 in celebration of National Bourbon Heritage Month.

The Bottled in Bond Act was first-of-its kind legislation that saved whiskey in America. Passage of the Act led to increased quality and consumer safety across categories (and the formation of the modern FDA) and paved the way for the focus on quality & innovation that Buffalo Trace Distillery maintains today.

Bottled in Bond required distillers to label aged spirits, mostly American Whiskey, as “bottled-in-bond,” meaning the product meets the following criteria:

• The spirit must be produced in a single distillation season by a single distillery.
• The spirit must mature in a U.S. bonded warehouse for a minimum of four years.
• The aged spirit must be bottled at 50% ABV (or, 100 proof).

For any questions regarding the “100 Bourbon Sets for 100 Charities” initiative, please email charity@buffalotrace.com. For more information on Buffalo Trace Distillery and its ongoing charitable efforts, please visit www.buffalotracedistillery.com.

Stay up to date with news from Buffalo Trace Distillery by following along on Instagram and Facebook.

About Buffalo Trace Distillery

Buffalo Trace Distillery is an American family-owned company based in Frankfort, Kentucky. The Distillery’s rich tradition dates back to 1775 and includes such legends as E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. Lee.  Buffalo Trace Distillery is a fully operational Distillery producing bourbon, rye and vodka on site and is a National Historic Landmark as well as listed on the National Register of Historic Places. The Distillery has won 40 distillery titles since 2000 from such notable publications as Whisky Magazine, Whisky Advocate Magazine and Wine Enthusiast Magazine. Its George T. Stagg was named World Whiskey of the Year for 2022 and its Thomas H. Handy Sazerac Rye was named 2nd Finest Whiskey in the World for 2022. Buffalo Trace Distillery has also garnered more than 1,000 awards for its wide range of premium whiskies. Buffalo Trace Distillery also has a deep commitment to supporting charitable initiatives. Nonprofit organizations interested in learning more about the Distillery’s efforts are encouraged to register their charity here. To learn more about Buffalo Trace Distillery, visit www.buffalotracedistillery.com

Jack Daniel’s Goes Global with New American Single Malt Whiskey 

The brand’s first permanent expression crafted from 100% malted barley is available now at duty-free outlets worldwide

Lynchburg, Tennessee (September 26, 2023) – The Jack Daniel Distillery introduces Jack Daniel’s American Single Malt Whiskey as the brand’s first permanent expression crafted from 100% malted barley. Jack Daniel’s American Single Malt is offered in a 1-liter size packaging at 90 proof for a suggested retail price of $99.99 and is available now exclusively in select duty-free retail locations across the globe.

Jack Daniel’s American Single Malt is the latest innovation from the Jack Daniel Distillery, featuring a 100% malted barley mash bill that is ground, fermented and distilled in Lynchburg, Tennessee. The special whiskey is charcoal mellowed and then aged in new, charred American oak barrels before being finished in Oloroso Sherry Casks.

“When we began experimenting with a 100% malt grain bill back in 2012, we knew it would be critical to put our own stamp on timeless Single Malt traditions and craft something that was uniquely Jack Daniel’s,” said Jack Daniel’s Master Distiller Chris Fletcher. “There was a lot of excitement surrounding our limited edition American Single Malt Special Release last year, and we are thrilled to now offer Jack Daniel’s American Single Malt to our friends around the world.”

Jack Daniel’s American Single Malt is rich and complex with aromas of soft oak, fruit and cocoa and notes of dark chocolate-covered nuts and berries with a subtle, sweet Oloroso Sherry finish. Distinctive packaging features a cork stopper and an embossed distillery stamp of America’s First Registered Distillery.

Offered in a 1-liter size at 90 proof (45% abv), Jack Daniel’s American Single Malt is available in select duty-free outlets worldwide beginning this month. To mark the launch, Jack Daniel’s is hosting more than 40 activations at airports across the globe, reaching an estimated 13 million shoppers and offering 60,000 tastings.

 For more information, visit www.jackdaniels.com.

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Bonded, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

Please Drink Responsibly.

Jack Daniel’s American Single Malt Whiskey, 45% alc. by vol. Jack Daniel Distillery, Lynchburg, Tennessee. JACK DANIEL’S is a registered trademark. ©2023 Jack Daniel’s. All rights reserved.