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Heaven Hill Brands Announces Appointment of Elayne Duff as Global Director of Advocacy – Whisky Advocacy News

Heaven Hill Brands Announces Appointment of Elayne Duff as Global Director of Advocacy

Heaven Hill Brands today announced the appointment of Elayne Duff as the new Global Director of Advocacy. In this pivotal role, Duff will lead Heaven Hill’s strategic efforts to influence the trade on behalf of its brands through education, relationship building and strategic trade and consumer activations in key markets around the world.

Duff, previously the Director of Advocacy for Samson and Surrey, brings over 20 years of experience in the spirits industry to, now, the full Heaven Hill portfolio of beloved brands. Renowned for her expertise, Duff was the first head mixologist and luxury spirits ambassador at Diageo U.S.A. She has also showcased her talents on the popular TV show, Bar Rescue, and achieved notable milestones such as graduating from the rigorous W.S.E.T. Level 3 & B.A.R 5 Day program.

Duff’s impressive career includes serving as the Global Manager of experiential events and education at Ab-InBev’s Craft Beer Division, Z.X. Ventures. As an entrepreneur, she founded the highly successful “Beverage B.A. Academy,” an in-demand online training program for Brand Ambassadors. She also hosts the podcast “Celebrating the Brand Ambassador.”

“Elayne is a force within the hospitality industry and we are thrilled to expand her oversight across the full Heaven Hill portfolio,” said Kate Latts, Co-President of Heaven Hill Brands. “Her extensive experience and remarkable achievements in the spirits industry make her the perfect fit for leading our advocacy efforts. We are confident that her leadership will further strengthen our relationships within the industry and drive our brands to new heights.”

As the Global Director of Advocacy, Duff will work closely across the functions of brand teams, sales and operations to align efforts for advocacy. Duff will supervise the brand ambassador and commercial specialist teams based around the US and key international cities. Her role will focus on building strong relationships with key industry influencers and executing both trade and consumer-facing events on behalf of Heaven Hill’s beloved brands.

“Heaven Hill has a rich history and an exceptional portfolio of brands,” said Duff. “I am excited to bring the full depth of the portfolio under our advocacy strategy and look forward to working with the team to continue building strong programs that will elevate our brands and engage our partners around the world.”

Loch Lomond Whiskies unveils new limited-edition 50-year-old single malt – Scotch Whisky News

Loch Lomond Whiskies unveils new limited-edition 50-year-old single malt

Release of Loch Lomond 50 Year Old is five decades in the making

Independent distiller, Loch Lomond Whiskies, has unveiled a new 50-year-old single malt, the latest addition to the brand’s premium portfolio.

A whisky five decades in the making, Loch Lomond 50 Year Old is drawn from Loch Lomond Distillery’s oldest reserves and is exclusively limited to 100 individually-numbered bottles worldwide.

Distilled in 1973 in the distillery’s unique straight neck pot stills, using 100% unpeated malted barley, this distinctive single malt whisky has been aged in a combination of refilled American oak casks, first fill bourbon casks and Oloroso sherry hogsheads.

The maturation process is carefully managed by Loch Lomond Whiskies’ master blender, Michael Henry, who joined Loch Lomond Distillery in 2007. The distillery’s oldest and rarest whisky casks remain exclusively under his personal care.

Loch Lomond 50 Year Old was initially crafted with gentle maturation in refilled American oak casks, providing the spirit with enough time to develop a rich character. Additional maturation in first fill bourbon casks in 2011, followed by a re-cask in Oloroso sherry hogsheads in 2017, have further enhanced the complexity of this elegant single malt.

The spirit’s six years in bourbon casks has imparted a rich, creamy vanilla flavour that complements the whisky’s fruity aroma. The influence of the final six years in an Oloroso sherry cask is evident on the nose, with notes of nutmeg developing into a warming cinnamon flavour that leaves a long finish of woody spice.

The result is a light whisky with notes of white flesh fruits, crisp citrus and a tropical character that pays testament to its remarkable age.

Since production began in 1966 at the current Loch Lomond site, ingenuity has been at the heart of the distillery’s methods. It is home to Scotland’s only set of straight neck pot stills, installed as part of its founding and exclusively responsible for the first 30 years of production, which allows Michael Henry and his team to carefully shape the character of the whisky at the point of distillation, creating a lighter spirit with a distinctive fruit flavour. To taste the Loch Lomond 50 Year Old is to go almost right back to the beginning of this distillery’s incredible journey – one defined by innovation and exploration in its craft.

In homage to these unique stills, a careful selection of copper finishings and touches have been woven into the design of the 50 Year Old’s lead crystal decanter, crafted by Glencairn Crystal Studio in Scotland, and the external wooden display cabinet. The natural oak finish nods to Michael Henry’s careful selection of casks and the beauty of the surrounding forests of the Loch Lomond and The Trossachs National Park. Contour lines and the deep turquoise colours outlining the shape of the loch from which the distillery takes it name, further pays respect to the hidden depths of this remarkable whisky’s history and heritage. Hidden within the display cabinet is a 50ml sample of the liquid and a hardback book that provides its lucky few owners with an in-depth account of the liquid, its distinctive flavour and distillation and maturation journey.

Michael Henry, master distiller at Loch Lomond Group, said: “Loch Lomond 50 Year Old is a rare example of our timeless distillation innovation.

“The decision to re-cask a whisky of this quality and age is not something I take lightly. However, the complexity and depth of flavour brought by the first fill bourbon​ and the Oloroso sherry casks have made this a truly special single malt, which provides a window into our past and captures the original style of whisky making at Loch Lomond Distillery.

“The expectations are high when you are working with liquid as special and as scarce as this, but it is a true honour to be the final custodian of such a special piece of history.”​

Non-chill-filtered and natural in colour, Loch Lomond 50 Year Old is bottled at cask strength (42.6% ABV) and is available to purchase from the Loch Lomond Whiskies online store (www.lochlomondwhiskies.com) and worldwide through specialist retailers, priced at £25,000.

To find out more about Loch Lomond Whiskies, visit HERE

  • Nose: Refreshing orange and mint, sweet fruit of grilled peach and mango, nutmeg.
  • Palate: Beautiful depth of flavour, melted brown sugar, tangy orange marmalade and dark fruits, plum and cherry before creamy vanilla fudge and warming cinnamon spice.
  • Finish: Long, mouth-watering watermelon and kiwi with a grapefruit citrus edge, some green tea and lasting wood spice.

About Loch Lomond Whiskies

Loch Lomond Whiskies is an award-winning, independent Scotch whisky distiller which has been producing the finest single malt whiskies since 1814.  As a Highland malt, it is part of the largest and most diverse whisky-making region in Scotland.

The original site of the Loch Lomond Distillery was established near Tarbert, towards the northwest end of Loch Lomond. In the 1960s, under the leadership of American entrepreneur and chemist, Duncan – Thomas (who was instrumental in the ongoing success of Scotland’s oldest licensed distillery, Littlemill), a new site was created in Alexandria, which began a move to a more innovative philosophy and style of whisky-making that is still used today.

Located only a few miles from the famous loch, the distillery has a whisky-making capability like no other, using a combination of traditional swan-neck and its signature straight-neck-stills, which are unique to Loch Lomond Whiskies.

The straight-neck stills give Master Blender Michael Henry greater control over the distillation process, allowing him to carefully manipulate the flavour profile of each whisky, and providing a signature fruit, honey and soft smoke flavour profile.

Loch Lomond Whiskies is one of only four distillers in Scotland to have its own onsite cooperage, ensuring that barrel repairs and charring are carried out to an exacting standard, so every cask is perfect for maturing whisky.

The distillery’s multi-award-winning range includes Loch Lomond Original; Loch Lomond 12 Year Old; Loch Lomond 12 Year Old; Loch Lomond Inchmoan 12 Year Old; Loch Lomond Inchmurrin 12 Year Old; Loch Lomond 18 Year Old; Loch Lomond 21 Year Old and Loch Lomond 30 Year Old, as well as Loch Lomond Single Grain (peated and unpeated) and the deluxe blend Loch Lomond Signature.

In 2023, it was recognised as the ‘Most Awarded Distillery’ at the globally renowned San Francisco World Spirits Competition 2023, achieving multiple Double Gold and Gold Awards for its collection of malt whisky brands.

Last year, Loch Lomond 18 Year Old was revealed as The Whisky Exchange’s coveted ‘Whisky of the Year 2024’, achieving superior scores from the judging panel for its full-bodied and fruity character.

James B. Beam Pennsylvania Whiskey Heritage Center Opens at Historic West Overton Village & Museum

James B. Beam Pennsylvania Whiskey Heritage Center Opens at Historic West Overton Village & Museum

The updated museum floor and new exhibition at West Overton Village invite the public into the past, present and future of Pennsylvania whiskey  

Scottdale, PA – Today, West Overton Village & Museum and Suntory Global Spirits announced the opening of the James B. Beam Pennsylvania Whiskey Heritage Center, a celebration of whiskey’s roots in Pennsylvania and its impact on the American Whiskey landscape and industry. The Center is a reimagined and updated second floor of the Museum at West Overton Village in Scottdale, Pennsylvania, a historic site where guests can uncover the storied legacies of American Whiskey alongside Pennsylvania history.

This project was made possible by Suntory Global Spirits’ strategic partnership with the West Overton Village & Museum, a nonprofit historic site. Suntory Global Spirits produces the Overholt™ whiskey brand under James B. Beam Distilling Co., which continues to honor the art and craftsmanship of whiskey making and premium spirits. Overholt™ is recognized by whiskey historians as the longest standing American whiskey brand with an unbroken chain of ownership, production and sale since Abraham Overholt began distilling in 1810. While the brand is produced today in Clermont, Kentucky, West Overton is considered the “spiritual home” of Overholt™, where Abraham and his family established roots, helped build their community, and grew their business enterprise. For more Overholt™ brand information, visit https://www.overholtrye.com

“Overholt whiskey is deeply woven into the culture and history of Pennsylvania and American whiskey,” said Aaron Hollis, West Overton’s Co-Executive Director. “We are thrilled that, in partnership with Suntory Global Spirits, the James B. Beam Pennsylvania Whiskey Heritage Center makes the rich legacy of this iconic American whiskey brand and the full breadth of Pennsylvania whiskey history accessible to the public.”

West Overton

James. B. Beam Pennsylvania Whiskey Heritage Center

The James B. Beam Pennsylvania Whiskey Heritage Center features a variety of guest experiences, creating a new attraction for West Overton Village & Museum. The Museum is housed in the former distillery / grist mill built in 1859. Here, visitors can engage with the 120-year history of West Overton Village, including the birthplace of Overholt™, one of America’s most enduring whiskey brands.

Within the new Heritage Center, the Sam Komlenic Gallery is home to the largest publicly accessible collection of artifacts related to Pennsylvania’s deep history of whiskey production, with more than 450 objects on display. The centerpiece of the Sam Komlenic Gallery is a striking display of 250+ whiskey bottles from the late 19th to late 20th centuries. The bottles represent some of the most successful distilling companies in Pennsylvania history, including Overholt, Dillinger, Large, Gibson, Guckenheimer, Sam Thompson, Schenley, Continental, and many more. Additional artifacts include historic barrels, crates, advertisements, documents, and memorabilia. An in-gallery app will help visitors explore the more than 40 Pennsylvania distilleries featured.

Many artifacts from West Overton Village’s vast museum collection are also housed and displayed in a publicly accessible, climate-controlled environment. Visitors will be able to explore the region’s agricultural, industrial, and cultural heritage through the collection, including farm equipment, folk art, antique coverlets, pipe organs, medical tools, and more.

The Overholt Stateroom, a vintage-inspired lounge that pays homage to the origins of Overholt™ whiskey, features a modern bar, antique furniture and decor, vintage and modern bottlings, and a mural of Abraham Overholt. The Stateroom is available to rent through West Overton Village and will be open to guests during special private events.

West Overton Village reopened to the public on May 2, and will be open through the end of October from Thursday to Sunday, 10 a.m. to 4 p.m. EST in addition to special events throughout the year. Admission includes the Museum, Heritage Center, a guided tour of the 1838 Overholt Family Homestead, and a visit to West Overton’s educational distillery.

Pennsylvania Whiskey History

Whiskey distilling in Pennsylvania dates back to at least the 18th century before the American Revolutionary War. And over the 19th century, whiskey production by the likes of Abraham Overholt and others pioneered and transformed it into a sophisticated industry. This spirit has remained resilient throughout history through companies and brands such as Overholt™. The 21st century is experiencing a revival of whiskey distilling and heritage efforts in Pennsylvania, which Suntory Global Spirits is proud to help foster through the opening of the James B. Beam Pennsylvania Whiskey Heritage Center.

About West Overton Village & Museum 

West Overton is a historic village that grew and industrialized around a whiskey distillery. Beginning as a family farm in 1803, the community boasted 50 buildings, including a general store, school, and post office by 1870. 250 people lived in West Overton and worked for the Overholt company’s distillery, grist mill, coal mine, farm, and other businesses. Abraham’s grandson, industrialist Henry Clay Frick, was also born in the village in 1849.

Today, West Overton Village preserves 19 historic buildings across 40 acres and is listed on the National Register of Historic Places. The site is a rare surviving example of a rural industrial community. Visitors can tour the Overholt Homestead, the museum, as well as its educational distillery in which West Overton Village produces its own Monongahela rye whiskey for the first time since Prohibition. West Overton Distilling is not affiliated with James. B. Beam Distilling Co. nor does James B. Beam Distilling Co. produce any West Overton product. For more information, including holiday hours & winter programing, visit https://www.westovertonvillage.org

About Suntory Global Spirits

As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker’s Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands, including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company’s Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers, and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information visit www.suntoryglobalspirits.com

BUFFALO TRACE DISTILLERY CONTINUES GLOBAL EXPANSION WITH BUFFALO TRACE DISTILLERY PARIS – A POP-UP STORE LOCATED IN THE HEART OF PARIS

BUFFALO TRACE DISTILLERY CONTINUES GLOBAL EXPANSION WITH BUFFALO TRACE DISTILLERY PARIS – A POP-UP STORE LOCATED IN THE HEART OF PARIS

The World’s Most Award-Winning Distillery will offer Parisians and travelers from around the world a premium retail experience and exclusive access to private tastings of its Weller Bourbon lineup, including the ultra-luxe, new Weller Millennium

FRANKFORT, KY (JULY 16, 2024) –  Buffalo Trace Distillery, producer of some of the most sought-after whiskeys in the world including Buffalo Trace Bourbon, Eagle Rare, Sazerac Rye, W.L. Weller, and Pappy Van Winkle, is thrilled to announce the opening of a temporary Paris pop-up shop this summer in Paris, France. Located at 36 Rue Etienne Marcel in Paris’ 2nd arrondissement (Les Halles District), the completely renovated retail store will offer fans the opportunity to purchase various whiskeys from the World’s Most Award-winning Distillery, including Buffalo Trace, Weller 12, Eagle Rare and Sazerac Rye, as well as custom Paris-themed merchandise, some of which can only be found at the pop-up this summer.

Of the opening, Ed Bell, Homeplace Director, Buffalo Trace Distillery, said:

“In May of this year we opened Buffalo Trace London, our Distillery’s first international location, and we’re honored to continue engaging and educating international whiskey fans with our Paris store this summer. While everyone is welcome to visit Buffalo Trace Distillery in the United States, we want to make it easier for Paris residents and visitors to learn, explore, try, and fall in love with our whiskeys. We know there will be an increase in foot traffic to the city in July and August, and our prime location will give visitors an excuse to go beyond sporting and cultural events while in town.”

Beyond the retail experience, Buffalo Trace Distillery fans in Paris from 26 July – 11 August will have the opportunity to experience a special, exclusive whiskey sampling highlighting some of the Distillery’s rarest and most coveted Weller Bourbon expressions. Complimentary, private samplings for up to four guests will be available to a very select number of visitors at 12 Gold – a bespoke, invite-only Weller-themed lounge created especially for the experience. The tastings will feature a variety of Weller expressions, including some of the first pours in Europe of the newly released, ultra-rare Weller Millennium.

In order to be eligible to secure a once-in-a-lifetime space at 12 Gold, fans must:

  1. Follow @buffalotracedistillery_UK_EU
  2. Like the grid post highlighting the 12 Gold tasting experience
  3. Tag at least one person they would take with them to the tasting

Dates and times for access to the lounge will be announced sporadically from 25 July – 11 August; interested fans are encouraged to pay close attention to @buffalotracedistillery_UK_EU for updates. Selected winners will be chosen at random from those who followed the above instructions and informed via DM at least one day (24 hours) before their available tasting time slot. They will then have four (4) hours to reply and confirm their interest and participation.

After visiting Buffalo Trace Distillery Paris whiskey fans are invited to stop by Experimental Cocktail Club Paris (ECC) at 37 Rue Saint Sauveur for a special Weller 12 cocktail. Whiskeys from Buffalo Trace Distillery, specifically Weller, have found increased exposure in France in recent years and are showcased in several prominent bars around Paris, including ECC. As part of a two-week residency, occurring 26 July – 10 August, bartenders from across France will take up residence at ECC to create bespoke recipes highlighting Weller 12. Learn more by visiting https://www.experimentalcocktailclub.com/paris or by following along on Instagram @experimentalcocktailclub.

The Buffalo Trace Distillery Paris retail store is now through 23 August. Hours of operation are as follows:

  • Monday – Saturday 11:00-21:00
  • Sunday: 12:00 – 18:00

For more information about Buffalo Trace Distillery visit either BuffaloTraceDistillery.com or BuffaloTraceDistillery.co.uk, and stay current on happenings and updates by following along on Instagram @buffalotracedistillery_UK_EU

About Buffalo Trace Distillery

Buffalo Trace Distillery is an American family-owned company based in Frankfort, Kentucky. The Distillery’s rich tradition dates back to 1775 and includes such legends as E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. Lee.  Buffalo Trace Distillery is a fully operational Distillery producing bourbon, rye and vodka on site and is a National Historic Landmark as well as is listed on the National Register of Historic Places. The Distillery has won 40 distillery titles since 2000 from such notable publications as Whisky Magazine, Whisky Advocate Magazine and Wine Enthusiast Magazine. Its George T. Stagg was named Best Bourbon Whiskey at the 2023 International Whiskey Competition (USA) and its W.L. Weller 12 YO received double gold at the 2023 International Spirits Challenge. To learn more about Buffalo Trace Distillery visit www.buffalotracedistillery.com.

Jim Beam Announces the Re-Launch of Jim Beam Black® – American Whiskey News

Jim Beam Announces the Re-Launch of Jim Beam Black®

The Bourbon is Elevated with a Richer Seven-Year Aged Liquid, Crafted for Shared Enjoyment

CLERMONT, KY – Jim Beam, the world’s number one bourbon and enduring American icon, proudly unveils the re-launch of Jim Beam Black®, now featuring an enhanced premium liquid, aged for seven years. This refined expression boasts a captivating profile with enticing notes of caramel, vanilla, and rich oak, delivering a smooth and gratifying experience for bourbon enthusiasts worldwide.

Crafted through generations under the guidance of seventh and eighth generation Master Distillers Fred and Freddie Noe, Jim Beam Black® continues the 229-year family tradition of distilling exceptional bourbon that is both accessible and remarkable.

“Jim Beam Black® is the culmination of our family’s dedication to crafting the finest bourbon. With each sip, you’re experiencing seven years of careful maturation and a tradition that has been passed down for over two centuries,” said Fred and Freddie Noe. “We’ve put our heart and soul into creating this bourbon, and we believe it represents the very best of what Jim Beam has to offer. It’s a testament to our commitment to quality and craftsmanship.”

In addition to its enhanced liquid, Jim Beam Black® debuts an updated packaging design, signaling a more premium and mature whiskey. The new visual identity communicates a sense of quality and refinement, reflecting the craftsmanship and tradition that defines the Jim Beam legacy.

“After seven years of patient aging in white oak barrels, something truly magical happens,” says Rashidi Hodari, Managing Director, James B. Beam Distilling Company. “The bourbon evolves into a deep, rich gold, revealing layers of complexity and depth. Jim Beam Black® is the embodiment of time well spent, meant to be shared with those you cherish.”

Jim Beam Black® will be celebrated on June 12th at “The Seventh Sense” event in New York City – a multi-sensory journey through the five traditional senses, taste, smell, touch, sight and sound, and the sixth sense of intuition. The seven-year statement will then define the seventh sense – the unspoken feeling of connection when sharing with others. Guests will raise a glass in a celebration featuring live music and bespoke Jim Beam Black® cocktails hosted by Fred and Freddie Noe.

The re-released Jim Beam Black®, best enjoyed on the rocks or served in a classic old-fashioned, is available for purchase at $24.99 SRP on ReserveBar, Total Wine, Binnys and select retailers. Available in bottle sizes ranging from 50ml to 1.75L, with an ABV of 45% / 90 proof, this beloved bourbon is set to redefine the standard of excellence in the whiskey category.

To learn more about Jim Beam Black® and its rich heritage, visit www.jimbeam.com or follow @jimbeamofficial on Instagram.

About Jim Beam®: Jim Beam is the world’s best-selling bourbon, crafted by eight generations of family distillers since 1795. Fred Noe, Jim Beam’s seventh Generation Master Distiller, and Freddie Noe, Jim Beam’s eighth Generation Master Distiller, have stayed true to the family recipe that’s been passed down through generations. The Jim Beam portfolio of products includes Jim Beam Bourbon, Jim Beam Black®, Jim Beam Double Oak, Jim Beam Devil’s Cut, Jim Beam Flavors, and Jim Beam Rye among other offerings. For more information, go to www.jimbeam.com  @jimbeamofficial on Instagram and @jimbeam on Twitter.

About Suntory Global Spirits: As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker’s Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails. A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company’s Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com

LAPHROAIG UNVEILS SECOND EDITION IN ITS ELEMENTS SERIES OF EXPERIMENTAL ISLAY SINGLE MALTS – Islay Single Malt News

LAPHROAIG UNVEILS SECOND EDITION IN ITS ELEMENTS SERIES OF EXPERIMENTAL ISLAY SINGLE MALTS

Elements 2.0 focuses on the impact of an extended fermentation to push flavor boundaries,

further celebrating the iconic and rich taste profile of Laphroaig whisky 

Islay, Scotland – (July 1, 2024) – Islay distillery Laphroaig has unveiled Elements 2.0, the second in its exploratory series of bold whiskies that experiment with different distillation techniques. This new single malt showcases the flavor impact of extending the fermentation period, producing a fruiter whisky that still retains the peaty character that makes Laphroaig so distinctive.

In creating Laphroaig Elements 2.0, the distillery team went beyond the traditional approach to distillation and maturation to uncover interesting and unusual ways to experiment with the making of Laphroaig.

Disrupting the usual 55-hour fermentation process, Laphroaig Elements 2.0 is created from a number of longer fermentations ranging up to almost five full days in the tun – a total of 115 hours. The tun was specially aerated to maintain mash conditions, much like practices of old; a process that helps emphasize the fruitier notes of Laphroaig Islay single malt while maintaining its signature peaty character. The resulting product, Elements 2.0, is a bold, pale gold, non-chill filtered whisky with a fruity nose and palate.

Barry MacAffer, Distillery Manager for Laphroaig, commented, “Our Laphroaig Elements Series is all about blending years of traditional whisky making with new, progressive techniques. There’s no whisky that encapsulates Islay quite like Laphroaig – but this hasn’t stopped us experimenting in a way that preserves our iconic character. Laphroaig Elements 2.0 is an unexpected fruitier whisky with the same peaty character you’ve come to know and love – made possible by over double the typical fermentation period. I’m keen to hear what our Friends think of this whisky which follows in the successful footsteps of Elements 1.0.”

Each expression in the innovative Elements Series features a series of subtle details on pack, cataloging the experiments that have gone into making each bottle and the hands behind them, allowing Friends and lovers of Laphroaig an unrivaled glimpse into the magic of the whisky-making process.

Laphroaig Elements 2.0 is the second expression in the Series and is available in the US as of July at a suggested retail price of $165.00 (700ml). It follows the 2023 launch of Elements 1.0 – a spicy and peppery whisky that is a culmination of three experiments.

TASTING NOTES

Bottled at 59.6% ABV

Nose: Fruity and subtly coastal. Stewed apples, vanilla custard and zesty orange peel with subtle peaty notes.

Palate: Fruity, sweet and salty. Green apples and honey, with cream soda and soft peatiness of a smoldering bonfire and smoked seafood

Finish: Sweet with an increasingly warming smokiness to finish

About Laphroaig® Whisky

Laphroaig is the number one selling Islay single malt globally and is synonymous with this famous whisky region. Established in 1815 by the Johnston brothers, Laphroaig has stayed true to its bold flavor and distinctive character for over 200 years. Today, Laphroaig is one of only a handful of distilleries that continues to craft whisky using traditional techniques like floor malting barley and using a “cold smoking” process to create its signature smoky flavor. Laphroaig’s commitment to bold character has earned us a dedicated following of brand fans, the Friends of Laphroaig.  Launched in 1994, the same year HM King Charles granted the brand a Royal Warrant, the program has since grown to a truly global community of thousands of whisky lovers representing over 170 countries. 

About Suntory Global Spirits

As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands.  Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker’s Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher’s, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory’s core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information on Suntory Global Spirits, its brands, and its commitment to social responsibility, please visit www.suntoryglobalspirits.com

Suntory Global Spirits announce second partnership with RSPB Scotland in latest expansion of Peatland Restoration Programme – Scotch Whisky News   

Suntory Global Spirits announce second partnership with RSPB Scotland in latest expansion of Peatland Restoration Programme


The programme has funded £250,000 to restore 80 hectares of peatland in partnership with RSPB Scotland on Islay, the island home of Laphroaig and Bowmore distilleries.

This is the fourth major restoration project the Peatland Water Sanctuary™ has funded since launching in 2021.

SCOTLAND, UK (15 May 2024) – Suntory Global Spirits, previously known as Beam Suntory, announces that it has restored a further 80 hectares of peatland through the Peatland Water Sanctuary™ (PWS™) programme. The restoration work was carried out at The Oa reserve on Islay in partnership with RSPB Scotland and will help to maintain the important role of peatland ecosystems in Scotland’s natural environment.

The Oa is a large and diverse reserve with freshwater lochs and peatland bogs, as well as sea cliffs and coastal grasslands. It is home to many important breeding and wintering birds, including golden eagles, choughs and twites, alongside wildlife like otters and grey seals. Suntory Global Spirits has contributed £250,000 to re-establish the original peatland vegetation and water table, which will revive the natural ecosystem.

This project is the second partnership between Suntory Global Spirits and RSPB Scotland. In November 2022, the two organisations partnered to restore 160 hectares of peatland at the Airds Moss reserve in East Ayrshire. It also follows Suntory Global Spirits’ recent announcement in March that it is partnering with Northern Peat & Moss to restore peatland using novel techniques on Craigculter Moss in Aberdeenshire.

The completed restoration work at The Oa brings Suntory Global Spirits’ total area of restored peatland on Islay up to 150 hectares, with a further 70 hectares having been already restored near the Bowmore distillery.

As part of its commitment to promoting peatland conservation education and action, Suntory Global Spirits collaborated with RSPB Scotland to host a peatland awareness day at The Oa nature reserve. Conservation experts, members of the local community and the Scotch Whisky Association (SWA) attended.

The SWA is wholly committed to achieving a sustainable future for the use of peat in the Scotch Whisky industry, and published the Commitment to Responsible Peat Use (CRPU) in 2023. The CRPU was developed with an expert group of Scotch Whisky producers, the Scotch Whisky Research Institute (SWRI) and supply chain partners such as The Maltsters’ Association of Great Britain (MAGB) to create a tangible action plan that aligns with Scottish peatland protections identified in the Scottish Government’s National Planning Framework 4.

Alistair Longwell, Head of Distillation & Environment, Suntory Global Spirits comments: “We are proud long-term partners of RSPB Scotland as sponsors of the RSPB Scotland Nature of Scotland Awards for over a decade, and now collaborating on two important peatland restoration projects. The restoration at The Oa is not only integral to sustaining its resilience to climate change, but also in promoting a protected nature reserve on our special island of Islay, home to our Laphroaig and Bowmore distilleries and a thriving local community.”

Jack Fleming, RSPB Scotland Area Manager for Argyll, Arran and Ardnamurchan, adds: “We’re thrilled to have taken this latest step in our partnership with Suntory Global Spirits. As well as trapping carbon, healthy peatlands provide homes for iconic wildlife such as Curlews and Hen Harriers. They are among the most effective tools we have for tackling the nature and climate crisis, so to have restored 80 hectares at The Oa, on top of the previous work at Airds Moss, is an achievement well worth raising a glass to.”

Anna Graham, Head of Environment, Science and Innovation, Scotch Whisky Association, said: “Peatland restoration is a key pillar at the heart of the industry’s Commitment to Responsible Peat Use, and is crucial in ensuring the longer-term sustainability of what is a precious resource, not just for our sector but for its wider role in supporting climate change resilience. Initiatives and investment like that on display at Suntory Global Spirits’ peatland awareness day demonstrate the Scotch Whisky industry’s clear understanding of the responsibility it has to care for the land, and we look forward to seeing continued progress in the coming years.”

Harumichi Seta, Senior General Manager, Biodiversity/Water Stewardship Lead, Sustainability Management Division, Suntory Holdings comments: “Now in our fourth year, we are excited to see our PWS initiative making positive impacts in restoring Scotland’s peatlands, which play a vital role in improving water retention and quality as well as supporting carbon sequestration and biodiversity. Nature and water being the core of our business, the great progress we are making in Scotland exemplifies our commitment to furthering our efforts to protect the environment in which we operate.”

About Peatland Water Sanctuary™

The Peatland Water Sanctuary™ is a large-scale series of peatland restoration and watershed conservation projects in Scotland launched in 2021 by Suntory Global Spirits (previously known as Beam Suntory) and its parent company, Suntory Holdings. Through PWS™, the companies have committed to invest more than $4 million to the restoration and conservation of a minimum of 1,300 hectares of peatlands by 2030, enough to produce the same amount of peat that Suntory Global Spirits uses to make its peated whiskies on an ongoing basis. Beyond this, there is a longer-term aim to restore sufficient peatlands by 2040 to equate twice what Suntory Global Spirits uses.

The PWS™ programme began with work to restore and conserve peatland near the Ardmore distillery in November 2021 in partnership with the James Hutton Institute and Forestry & Land Scotland. Since this time, it has also partnered with the RSPB Scotland to regenerate peatland at the Airds Moss reserve in East Ayrshire, Scotland, and at The Oa nature reserve on the island of Islay, Scotland. In 2024, Suntory Global Spirits announced another PWS™ partnership with Northern Peat & Moss to restore peatland using novel techniques at Craigculter Moss in Aberdeenshire, Scotland.

Across its projects, Suntory Global Spirits has already restored 206 hectares of peatland, with a further 435 hectares in active planning stages. The PWS™ programme aligns with the Suntory Group Sustainability Vision and Suntory Global Spirits’ ambitious Proof Positive sustainability strategy, as well as the Scotch Whisky Association’s environmental commitments.

About Suntory Global Spirits 

As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker’s Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company’s Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com and www.drinksmart.com.

About RSPB Scotland 

RSPB Scotland is part of the RSPB, the UK’s largest nature conservation charity. Protecting habitats, saving species and helping to end the nature and climate emergency. Nature is in crisis. Together we can save it.

BENROMACH DISTILLERY LAUNCHES LIMITED-EDITION WHISKY MATURED IN AMERICAN VIRGIN OAK CASKS – Scotch Whisky News

BENROMACH DISTILLERY LAUNCHES LIMITED-EDITION WHISKY MATURED IN AMERICAN VIRGIN OAK CASKS 

Benromach Distillery in Speyside has launched the latest addition to its Contrasts range – a 10-year-old limited-edition single malt whisky matured in the finest Virgin American Oak casks.

The Contrasts range features whiskies designed as a twist on the delicately smoky profile of brand’s core range, with other releases including Contrasts Triple Distilled and Contrasts Double Matured Bordeaux Wine Cask.

The unseasoned casks featured in this release were handmade by expert coopers in Speyside, then gently charred before being filled with Benromach’s signature subtly smoky spirit. The result is a fragrant whisky with dried banana aromas and lemon and fudge on the nose. Bursting with Seville orange zest combined with butterscotch and smooth smoke on the palate, it finishes with long-lasting citrus.

With an ABV strength of 46%, this whisky is currently available for purchase via independent whisky specialists at a recommended retail price of £60.

Keith Cruickshank, Distillery Manager at Benromach, said: “Every drop of this single malt whisky is made by hand using the sharpened senses of our distillers who put their heart and soul into creating our whisky. Having matured for ten years in Virgin American Oak casks, the result is liquid that is packed with fruity aromas from the offset, followed by zesty citrus and sweet butterscotch flavours. It’s a cracking dram.

“With a limited number of bottles available for purchase, this is the perfect dram for whisky enthusiasts looking to explore something a bit different.”

For more information on Benromach Distillery or Benromach Contrasts Virgin Oak, please visit: www.benromach.com

Tasting Notes: 

Benromach Contrasts Virgin Oak

RRP: £60

ABV: 46%

Nose: Fragrant dried banana aromas with lemon and vanilla fudge.

Taste: Seville orange zest flavours combine with butterscotch and smooth smoke.

Finish: Long-lasting citrus and mature oak on the finish.

About Benromach Distillery

Originally built in 1898, Benromach Distillery was brought back to life by owners Gordon & MacPhail in 1993.

At Benromach, the team keep things simple: a handful of distillers relying entirely on their expertise and senses to make the finest handmade whisky.

Their processes honour the knowledge and experience used to make Speyside whiskies decades ago, because at Benromach they believe making whisky by hand delivers genuine character.

For more information, visit: www.benromach.com

About Gordon & MacPhail

Gordon & MacPhail is a family-owned premium spirits company based in Elgin, Scotland. Owner of Scotch whisky distilleries, Benromach and The Cairn, Gordon & MacPhail is also a Scotch whisky maturation expert, and the owner of Scottish Gin brand, Red Door.

Extraordinarily Rare Glenmorangie Encapsulates the Wonder of Nature – Scotch Whisky News

Extraordinarily rare Glenmorangie encapsulates the wonder of nature

 — Aged 23 years, elemental whisky celebrates special collaboration with Azuma Makoto —

Glenmorangie Highland single malt Scotch whisky today presents a rich, elemental and extraordinarily rare limited edition, embodying the wonder of the natural world. Glenmorangie Dr Bill Lumsden x Azuma Makoto 23 Years Old arises from a partnership between Glenmorangie’s Director of Whisky Creation Dr Bill Lumsden and the Japanese botanical artist Azuma Makoto. Dr Bill’s delicious single malt reflects their shared love of nature and all that it encompasses, a concept known in Japanese as shinra bansho. Inspired by that whisky’s complex notes of flowers, rain-soaked moss and earthy hints, Azuma Makoto has created a botanical masterpiece, depicted on the edition’s packaging.

During a trip to Glenmorangie’s Highland Distillery, Dr Bill and Azuma – a close friend of the brand – were inspired by the beauty of their surroundings. The acclaimed botanical artist shared with Dr Bill the notion of shinra bansho, which embraces the ground, the sky and everything in between. And together they imagined how they might collaborate to create a uniquely delicious single malt which celebrates nature in all its forms.

Dr Bill began to envision a whisky entwining Glenmorangie’s floral side with the underground world which brings all plants to life. With such a single malt in mind, he first took a classic Glenmorangie, long aged in bourbon casks, heady with aromas of lemon balsam and orchids. He united that single malt with Glenmorangie’s first whisky ever finished in casks which once held Chardonnay white wine from the Meursault appellation in Burgundy. With its notes of moss dampened by rainfall, burning oak and earthy scents of the forest floor, he created a truly elemental whisky: rich, mellow and intriguingly deep.

In his Tokyo studio, Azuma Makoto drew on the whisky’s flavours to create his own masterpiece. Gathering orchids, roses and countless wild flowers from Scotland and around the world, he skilfully wove them through tree bark, roots and moss. His complex, flowing botanical sculpture (entitled Shinra Bansho to reflect the notion at its heart) is Azuma’s own tribute to nature’s evolving harmonies. Beautifully reflecting the layered depths of Dr Bill’s creation, it is showcased on the whisky’s packaging.

Dr Bill said: “Our collaboration with Azuma Makoto is a delicious celebration of nature’s wonder. Including our first whisky finished in Chardonnay casks from Burgundy, this 23-year-old single malt encapsulates nature in all its forms, through notes of lemon balsam, poached pears and cocoa powder layered on the oaky, earthy tones of the forest floor. Azuma-san’s stunning sculpture, featured on the whisky’s packaging, evokes the fragrant scents and elemental depths of this extraordinarily rare whisky – a gift from nature itself.”

Azuma Makoto said: “I was honoured to partner with Dr Bill for this special celebration of shinra bansho. My sculpture is a response to my view of Earth’s blessings – my sense of gratitude for nature – and for the flavour of the Highlands, expressed deliciously in Dr Bill’s whisky.”

The whisky will be available in select retailers in the UK, China, Japan, Taiwan, India and the USA, on glenmorangie.com, as well as Glenmorangie’s inaugural boutique at London’s Heathrow airport, Terminal 2. It has already charmed whisky critics, having received a Double Gold award at the International Spirits Challenge 2024.

The whisky will be available in select prestige retailers in the UK, China, Japan, Taiwan, India and the USA for an RRP of £1,050

https://www.glenmorangie.com/

Follow Glenmorangie on:

Instagram and Facebook: @Glenmorangie

For exclusive access to new releases, news and events, join Glenmorangie’s World of Wonder at https://www.glenmorangie.com/members

Tasting Notes:

The limited edition is bottled at 46% ABV

Colour: Deep Copper

Aroma: Rich, heady and fragrant. A burst of syrupy fruits such as peach, pineapple, damson and plum, followed by some more savoury notes like burning oak bark, roasting chestnuts, baking sourdough bread and some hints of damp forest floor. Water releases some herbal and floral notes, with a touch of scented incense, aromatic orchids and even some grapey, vinous notes.

Taste: Rich, sweet and fruity, with an almost waxy mouthfeel. There are flavours of lemon balsam, honeycomb, poached pears with a dusting of cocoa powder, followed by some gentle woody or balsamic notes.

Finish: Lingering and mellow, with hints of eucalyptus, lemon and toasty oak.

RRP: RRP €1,250/£1,050. 

About Glenmorangie

Glenmorangie’s whisky makers use endless imagination and five key ingredients – wood, water, barley, yeast and time – to dream up delicious single malt whiskies. They’ve been honing their craft for more than 180 years. They create a delicate and fruity spirit in stills as tall as an adult giraffe to allow for more taste and aroma. Led by Director of Whisky Creation Dr Bill Lumsden, this crackerjack crew are on a mission to bring new flavours and possibilities to the world of single malt.

Glenmorangie celebrates the joy of delicious single malt in every part of its universe, from Glenmorangie House to its colourful new brand campaign, shot by famed photographer Miles Aldridge. With its tagline “It’s kind of delicious and wonderful”, Glenmorangie invites whisky lovers old and new to see themselves in Glenmorangie’s world.

About Dr Bill Lumsden

Dr Bill Lumsden’s favourite phrase is “What if?”. And throughout more than 25 years with Glenmorangie, the Distillery’s Creative Director has challenged himself and his team to take whatever captures their imaginations and turn it into whisky – be that the spirit and flavour of Glenmorangie’s homeland (the Cadboll Estate series), the magic of a walk in the forest (Glenmorangie A Tale of the Forest), a cup of coffee (Glenmorangie Signet), and more. With a PhD in biochemistry and decades of experience, Dr Bill has all the skills needed to bring these ideas to life. Already, he has earned the admiration of his peers many times over. He features in the Icons of Whisky Hall of Fame. He has won the International Whisky Competition’s award for Master Distiller of the Year more times than anyone else. And he was named twice Master Blender/Distiller of the Year by the International Spirits Challenge.

About the making of the limited edition

This extraordinarily rare limited edition was distilled in 1998, just three years after Dr Bill first joined The Glenmorangie Company. It was laid down in bourbon casks, to gain all Glenmorangie’s signature fruity and floral notes. Then as part of his experiments with wine casks, in 2006 Dr Bill transferred a parcel into French oak casks which had previously held Chardonnay white wine from Burgundy. Such casks had never before been used at the Distillery and, during its long finish, that whisky gained earthy notes, hints of burning oak, and rain-drenched moss. Brought together with whisky aged wholly in bourbon casks, it creates his rich, deep and elemental limited edition – an inspired reflection of the natural world. The edition is packaged in a cylindrical gift box which beautifully displays the different facets of Azuma Makoto’s work. Opened by the removal of two copper-coloured pins, it reveals an evocative wooden plinth evoking the flowing lines of the sculpture, on which the bottle is showcased.

About Azuma Makoto

Azuma Makoto began his floral art after setting up a haute-couture flower shop, JARDINS des FLEURS, in 2002. A few years later, he began to explore the world of botanical sculpture – and soon his work began attracting attention from around the world. Starting with a solo exhibition in New York, he has exhibited his works at art museums, galleries and public spaces all over the world. In 2009 he launched the experimental botanical lab Azuma Makoto Kaju Kenkyujo (AMKK). In recent years, he has been pursuing projects that take flowers to locations impossible in the natural world. For instance, he has plunged floral art more than 1,000m deep below the sea and launched it high into the atmosphere. Azuma previously collaborated with Glenmorangie to create a botanical sculpture reflecting the floral character of Glenmorangie 18 Years Old. A depiction of the sculpture adorned the packaging of a limited gift edition of the award-winning whisky.

About the collaboration

Azuma Makoto has been a friend of Glenmorangie for some time, having partnered with Dr Bill to create a limited gift edition for Glenmorangie 18 Years Old in 2021. And recognising this fellow creative as a kindred spirit, Dr Bill was keen to collaborate again with Azuma. He invited the artist to visit the Distillery and Glenmorangie House. There, a walk through the Highland landscape, inspired their latest partnership, to celebrate the idea of shinra bansho. Introduced to this notion by Azuma, Dr Bill first created his exceptionally rare whisky. Then, in his Tokyo studio, Azuma tasted the whisky and became inspired to create his flowing masterpiece. He first sketched his ideas on paper and on an iPad over some months. Finally he created his work using almost 100 different varieties of flowers and plants native to Scotland and around the world. The finished work, entitled Shinra Bansho, is showcased on the gift box and labels of the limited edition.

About shinra bansho

The Japanese term shinra bansho means all things in nature, the universe, the whole of creation. “shinra” means countless rows of trees of different varieties. “Bansho” means all forms and things – all natural phenomena. Combined, the phrase means: “All the things that exist in the universe without limit”.

Loch Lomond Whiskies unveils Scotland’s first whisky golf trail in celebration of The Open – Scotch Whisky News

Loch Lomond Whiskies unveils Scotland’s first whisky golf trail in celebration of The Open 

Loch Lomond Whiskies, The Official Spirit of The Open, has launched Scotland’s first whisky golf trail ahead of The 152nd Open at Royal Troon this summer.

Inviting golf fans to enjoy the build-up to the sport’s most prestigious championship, the distiller has partnered with 10 bars in Glasgow and Troon, mapping a trail to the site of The Open’s highly anticipated return to Scotland this July.

From Glasgow’s Merchant City to Troon Harbour (between 12-21 July), golf fans and whisky enthusiasts will find a bespoke serve from Loch Lomond Whiskies’ diverse range on the menu in each participating bar, ideally located for those travelling to the championship or watching the action from Glasgow city centre.

The participating bars include The Absent Ear and The Piper Whisky Bar in Merchant City; Devil of Brooklyn, The Raven, Malo Wine & Negroni Bar and The Pot Still in Glasgow city centre; The Bon Accord in Glasgow’s west end; and Lido, Scott’s Bar & Restaurant and The Fox in Troon.

The development of Scotland’s first whisky golf trail follows Loch Lomond Whiskies’ release of three new single malts in celebration of The Open.

The Open Special Edition 2024 (RRP £45; 46% ABV), The Open Course Collection 2024 (RRP £290; 47.1% ABV) and The 152nd Open Exclusive 29 Year Old Single Malt – French Sauternes Finish (RRP £1,520, 47.8% ABV) pay tribute to the people, players and courses throughout the history of the championship. All three whiskies will be available to sample as a dram at Loch Lomond Whiskies’ stand at The Open and at three of the bars taking part in the whisky golf trail: The Bon Accord, The Pot Still and The Piper Whisky Bar.

The rest of the participating bars will focus on cocktails as part of the whisky golf trail. Designed by award-winning bartender and mixologist Jamie Moran, one of the owners of The Absent Ear, each serve will also be available to purchase at The Open, and will showcase Loch Lomond Whiskies’ signature style of fruit, honey and soft smoke.

Joanne Carlin, sponsorship and events manager at Loch Lomond Whiskies, said: 

“At Loch Lomond Whiskies we’re proud to be the official Spirit of The Open, and our development of Scotland’s first whisky golf trail is an exciting new milestone in our ongoing commitment to this prestigious sport.  

“We hope the trail will be a welcome pit stop for those travelling to The Open by train, and those enjoying the championship from afar. Jamie will be working with us on our stand at The Open, and it’s been a privilege to collaborate with him on a range of unique cocktails and serves which showcase the distillery’s unique approach to creating flavour.”  

This year marks the seventh year of the Loch Lomond Whiskies’ partnership with The Open. The world’s oldest golf championship brings together professional players from across the globe to compete for the coveted Claret Jug.

Returning to Scotland this year, The 152nd Open will be held from 12-21 July 2024 at Royal Troon in Ayrshire. Founded in 1878, Royal Troon is renowned as one of the world’s greatest links courses, and last hosted The Open in 2016.

A map of the whisky golf trail is available to view here.

To find out more about Loch Lomond Whiskies, visit www.lochlomondwhiskies.com.

The bars participating in the whisky golf trail include:

The Bon Accord, 153 North Street, Glasgow, G3 7DA

Malo – Wine & Negroni Bar, 12 Bothwell Street, Glasgow, G2 6LU

The Pot Still, 154 Hope Street, Glasgow, G2 2TH

The Raven, 81-85 Renfield Street, Glasgow, G2 1NQ

Devil of Brooklyn, 42 Renfield Street, Glasgow, G2 1NF

The Piper Whisky Bar, 57 Cochrane Street, Glasgow, G1 1HL

The Absent Ear, Brunswick Street, Glasgow, G1 1TF

Scott’s Bar & Restaurant, Harbour Road, Troon, KA10 6DJ

Lido Troon, 11-17 West Portland Street, Troon, KA10 6AB

The Fox, 18 West Portland Street, Troon, KA10 6AB

About Loch Lomond Whiskies

Loch Lomond Whiskies is an award-winning, independent Scotch whisky distiller which has been producing the finest single malt whiskies since 1814.  As a Highland malt, it is part of the largest and most diverse whisky-making region in Scotland.

The original site of the Loch Lomond Distillery was established near Tarbert, towards the northwest end of Loch Lomond. In the 1960s, under the leadership of American entrepreneur and chemist, Duncan Scott (who was instrumental in the ongoing success of Scotland’s oldest licensed distillery, Littlemill), a new site was created in Alexandria, which began a move to a more innovative philosophy and style of whisky-making that is still used today.

Located only a few miles from the famous loch, the distillery has a whisky-making capability like no other, using a combination of traditional swan-neck and its signature straight-neck-stills, which are unique to Loch Lomond Whiskies.

The straight-neck stills give Master Blender Michael Henry greater control over the distillation process, allowing him to carefully manipulate the flavour profile of each whisky, and providing a signature fruit, honey and soft smoke flavour profile.

Loch Lomond Whiskies is one of only four distillers in Scotland to have its own onsite cooperage, ensuring that barrel repairs and charring are carried out to an exacting standard, so every cask is perfect for maturing whisky.

The distillery’s multi-award-winning range includes Loch Lomond Original; Loch Lomond 12 Year Old; Loch Lomond 12 Year Old; Loch Lomond Inchmoan 12 Year Old; Loch Lomond Inchmurrin 12 Year Old; Loch Lomond 18 Year Old; Loch Lomond 21 Year Old and Loch Lomond 30 Year Old, as well as Loch Lomond Single Grain (peated and unpeated) and the deluxe blend Loch Lomond Signature.

In 2023, it was recognised as the ‘Most Awarded Distillery’ at the globally renowned San Francisco World Spirits Competition 2023, achieving multiple Double Gold and Gold Awards for its collection of malt whisky brands.

Last year, Loch Lomond 18 Year Old was revealed as The Whisky Exchange’s coveted ‘Whisky of the Year 2024’, achieving superior scores from the judging panel for its full-bodied and fruity character.


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