THE GLENDRONACH RAISES EXPECTATIONS WITH 

 PHOTOGRAPHER AND DIRECTOR RANKIN 

The Glendronach distillery, a revered cornerstone amongst Scotland’s Single Malt distilleries for almost 200 years, has unveiled the next visual chapter 

The Glendronach is set to captivate a new generation of discerning customers with its updated packaging and an innovative creative campaign, telling a story of duality where robust Highland spirit and Spanish flair merge together to create a sherry crescendo unlike any other.

The relaunch of The Glendronach marks a significant transformation for the brand. The new prestigious design features an elegant, timeless aesthetic that underscores the brand’s commitment to excellence. The new look seamlessly blends tradition with modern luxury, creating a unique and compelling visual identity. It enhances the visual appeal, marking a significant step in delivering a premium experience to our customers.

The distillery marked the re-staging in collaboration with Scottish-born photographer and director Rankin, famed for capturing the character and spirit of his subjects. Rankin and his team made the journey to the distillery to capture the balance of tradition and imagination inherent in The Glendronach, through moving images. The new campaign, juxtaposing solo Spanish and flamenco dancer Rocio Dusmet Orellana, within the distillery, has created a visual metaphor highlighting the unique marriage of two worlds, redefining the brand’s image.

Rankin, photographer and director, commented: 

“I just loved the initial idea. I know the whisky sector well and this felt genuinely different and exciting to me. I also thrive off creating cultural collisions and finding beauty in the tensions they bring, plus, as a Scot by birth, the idea of bringing Flamenco to the Highlands stirred passion in me that I just couldn’t resist.”

Rachel Barrie, The Glendronach Master Blender said: 

“For me, The Glendronach is a surprise, a revelation and a flavour crescendo. At first taste, it has this amplification that’s so much richer than your expectations, and our philosophy is just that – to raise expectations in Single Malt by creating the most exceptional sherried whisky. And we are now setting a new standard to match the exquisite nature of the spirit with reimagined visuals.  

“Rankin’s signature style worked harmoniously in magnifying the luxurious and flamboyant nature of The Glendronach. He has beautifully captured the delicate balance of tradition and imagination inherent in our single malt, encapsulating the duality of robust Highland spirit and Spanish flair – a balanced dance – the end result is bold and it crescendos to a revelation in flavour; just like the liquid.”

As part of the reimagined design, the addition of a curated brand pattern depicting the bramble and rooks that surround and protect the distillery speaks to place and pays homage to its namesake; ‘Glendronach’ means ‘Valley of the Brambles’ in Scots Gaelic.

While the aesthetic has evolved, the award-winning core portfolio remains unchanged, continuing to mature in rare Pedro Ximénez and Oloroso casks from Andalucia, Spain. The permanent range of Single Malts, 12 Year Old, 15 Year Old, and 18 Year Old, will be the first to be presented to welcome in this new chapter.

The core portfolio will be available in the new packaging globally and be introduced to specific markets from July 2024. Later this year the portfolio will welcome a number of releases including the Master’s Anthology comprising three expressions and additions to the ultra-premium core range with a 21, 30 and 40-Year-Old release.

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Tasting Notes 

THE GLENDRONACH AGED 12 YEARS

COLOUR
Rich amber-red gold

NOSE
Sherried autumn fruits meld
with smooth chocolate praline, gingerbread and sun-dried raisin

TASTE
Caramelised bramble, silky orange and sultana envelope
the palate with warming spice

This expression is bottled at 43% and with only natural cask-imparted colour.

THE GLENDRONACH AGED 15 YEARS

COLOUR
Antique copper with a golden hue

NOSE
An intoxicating burst of maraschino cherry, ripe bramble and dark chocolate mint with hints of orange bitters and walnut liqueur

TASTE
Honey-glazed apricot and ripe fig with a crescendo of black cherry, angelica and muscovado

This expression is bottled at 46% and with only natural cask-imparted colour.

THE GLENDRONACH AGED 18 YEARS

COLOUR
Antique bronze with an amber hue

NOSE
Deep aromatics of fudge and dark muscovado sugar. Fruit compote and morello cherries provide added layers of complexity

TASTE
Rich, dark and seductive. Remarkable flavours of stewed fruits and allspice marry together  with classical aged Oloroso and toasted walnut bread and chocolate orange

This expression is bottled at 46% with only natural cask-imparted colour.

About The Glendronach Distillery:

Welcome to The Glendronach, one of the world’s most exceptional, richly-sherried Single Malts.

For almost 200 years, The Glendronach distillery has stood proudly in the Scottish Highlands, nestled and protected by its namesake – the ‘Valley of Brambles’. James Allardice, our founder introduced this whisky to the world in 1826, and since then generations of artisans have remained dedicated to time-honoured methods, relying on intuition and their senses to raise expectations of what’s possible in whisky.

Our robust Highland spirit is slowly matured in the finest Pedro Ximenez and Oloroso sherry casks sourced from Andalucia, Spain. This brings together a unique duality of robust Highland spirit and Spanish flair which rewards the palate with richness, flamboyance and flair – a true revelation in flavour.

About Rankin:

Rankin is a globally acclaimed photographer, director  and filmmaker known for his iconic portraits and boundary-pushing creative vision. With a career spanning over three decades, Rankin’s work has graced the pages of leading publications and galleries worldwide, earning him a reputation as one of the most influential artists of his generation.

Penelope Bourbon announces annual release of Toasted Rye

Award-winning small-batch straight rye whiskey returns

ROSSELLE, N.J. (July, 2024) – Penelope’s second release in its annual Straight Rye Whiskey Toasted Series is now available. The first-ever release of Penelope Toasted Rye Whiskey achieved high acclaim at the 2024 San Francisco World Spirits Competition by scoring 99 points and winning Double Gold.

This year’s expression is the result of finishing a very special, hand-selected 95% rye and 5% malted barley mash bill in new freshly toasted barrels. Penelope Toasted Rye Whiskey (Batch 24-304) is on shelf now with a limited allocation of 9,000 (6-in) cases at a minimum suggested retail price of $74.99 per 750mL bottle.

“After what we achieved with last year’s release, we are really excited for our second installment,” said Michael Paladini, founder of Penelope Bourbon. “Our first Toasted Rye scored 99 points at the San Francisco World Spirits Competition, and we’re confident this release will be equally well received.”

Penelope Toasted Rye features a layered aroma on the nose with bold, sweet butterscotch and a body of vanilla and toasted marshmallow balanced with notes of light tobacco and fruit. Toasted Rye’s long finish has a sweet dessert character with orange peel and subtle spice. 

“After aging the rye whiskey for six years prior to finishing, this year’s release resulted in a profile that we believe will really stand out,” said Daniel Polise, founder and master blender of Penelope Bourbon. “The char 2 profile of the finishing barrels used brought out rich butterscotch notes to the blend of selected barrels, adding additional layers and depth to a great rye whiskey.”

A product locator for the Penelope family of bourbons can be found here.

ABOUT PENELOPE BOURBON

Founded in 2018, Penelope Bourbon has been one of the country’s fastest-growing whiskey

brands. Named after founder Michael Paladini’s daughter, Penelope boasts a series of straight bourbon and rye whiskey expressions that are all uniquely blended and finished. Remarkably smooth and flavorful, Penelope is perfect whether sipping neat or mixing in a cocktail.

Penelope’s core expressions, Four Grain, Barrel Strength, Architect and Toasted Bourbon, have received over 40 combined awards and industry accolades. In 2024, the brand won Double Gold at the San Francisco World Spirits Competition for Barrel Strength (96 points) and Toasted Rye (99 points); Double Platinum at the ASCOT Awards for Barrel Strength; and Double Gold for Rio and an Innovation Award for Toasted at the SIP Awards.

In addition to its cornerstone expressions, Penelope continues to introduce new and innovative limited releases within its Cooper Series, Limited Releases and Founders Reserve lines.

Today, Penelope Bourbon is sold in 47 states and three countries. Proving that with enough love, care and hard work, anything is possible.

For more information about Penelope, please visit penelopebourbon.com and follow on social media @penelopebourbon (Instagram / Facebook).

James B. Beam Distilling Co. and Bernheim Forest & Arboretum Renew Natural Water Sanctuary Alliance

Renewed partnership underscores joint commitment to protecting vital natural resources and ensuring long-term sustainability for bourbon production in Kentucky

Clermont, Kentucky, June 5, 2024 – Suntory Global Spirits, a world leader in premium spirits, and Bernheim Forest, a 16,142-acre privately held natural resource just south of Louisville, Kentucky, have announced a renewed commitment to their shared dedication to water conservation through the Natural Water Sanctuary Alliance.

Through this extended partnership, Suntory Global Spirits will commit up to $100,000 each year over the next five years, to help preserve Bernheim’s extensive 90 miles of waterways and the staggering 21+ billion gallons of rainwater that falls on the forest annually.

“We recognize the significance of water, not only as a fundamental component of bourbon production, but as the lifeblood of the entire ecosystem,” said Nathan Crosley, General Manager, James B. Beam Distilling Co. Operations at Suntory Global Spirits and Board Member of Bernheim Forest & Arboretum. “Kentucky is a huge part of our business and the homeplace for Jim Beam, the world’s number one bourbon, and we’re so thrilled to continue working with our friends at Bernheim Forest on building nature-based solutions for the next generation of bourbon.”

The alliance, first formed in 2018, successfully developed a natural water sanctuary on Bernheim grounds, immediately adjacent to Suntory Global Spirits’ James B. Beam Distilling Co. distillery in Clermont, Kentucky. In addition to continuing ongoing watershed protection efforts, the Alliance extension will work to preserve and promote biodiversity across the wider Kentucky Bourbon Trail environment through the protection and stewardship of native forests, enhancement of native plant populations and strategic improvement of wildlife habitats. Biological surveys, invasive species management and the establishment of various habitats are among the specific tactics for the next five years.

The alliance will also enhance environmental and water cycle education for visitors, employees, and members of the Kentucky community. Hands-on activities, such as discovery stations with trained naturalists, guided walks highlighting watershed and biodiversity protection, and tailored programs delivered to school groups, will help engage the community in critical conservation efforts.

“This Alliance presents an opportunity to integrate discussions about protecting natural waters into broader conversations, engaging communities locally and regionally,” said Dr. Mark Wourms, President & CEO of Bernheim Forest, who highlights the increased recognition of the Natural Water Sanctuary Alliance, maximized by Bernheim’s scientific expertise and the James B. Beam Distilling Co.’s brand recognition.

Andrew Berry, Bernheim’s Director of Conservation, underscored the critical role of water within our local ecosystem, saying, “Water is an essential component of healthy ecosystems. Our partnership with Suntory Global Spirits furthers Bernheim’s commitment to supporting clean water for wildlife, recreation and downstream communities.”

About Bernheim Forest and Arboretum 

Bernheim’s mission is to connect people with nature. Spanning 16,140 acres, it stands as the largest privately held contiguous forest block in the eastern United States committed to conservation and education. Established in 1929 by bourbon maker Isaac Wolfe Bernheim as a gift to the people of Kentucky, Bernheim offers fun and educational programs, diverse tree collections, a renowned art collection, 40 miles of hiking trails, and varied landscapes, accessible every day except Thanksgiving, Christmas, and New Year’s Day. A suggested donation of $15 per car is recommended for non-members. For more information about Bernheim, please visit https://bernheim.org/.

About Suntory Global Spirits

As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker’s Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company’s Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.co

Heaven Hill Brands Announces Appointment of Elayne Duff as Global Director of Advocacy

Heaven Hill Brands today announced the appointment of Elayne Duff as the new Global Director of Advocacy. In this pivotal role, Duff will lead Heaven Hill’s strategic efforts to influence the trade on behalf of its brands through education, relationship building and strategic trade and consumer activations in key markets around the world.

Duff, previously the Director of Advocacy for Samson and Surrey, brings over 20 years of experience in the spirits industry to, now, the full Heaven Hill portfolio of beloved brands. Renowned for her expertise, Duff was the first head mixologist and luxury spirits ambassador at Diageo U.S.A. She has also showcased her talents on the popular TV show, Bar Rescue, and achieved notable milestones such as graduating from the rigorous W.S.E.T. Level 3 & B.A.R 5 Day program.

Duff’s impressive career includes serving as the Global Manager of experiential events and education at Ab-InBev’s Craft Beer Division, Z.X. Ventures. As an entrepreneur, she founded the highly successful “Beverage B.A. Academy,” an in-demand online training program for Brand Ambassadors. She also hosts the podcast “Celebrating the Brand Ambassador.”

“Elayne is a force within the hospitality industry and we are thrilled to expand her oversight across the full Heaven Hill portfolio,” said Kate Latts, Co-President of Heaven Hill Brands. “Her extensive experience and remarkable achievements in the spirits industry make her the perfect fit for leading our advocacy efforts. We are confident that her leadership will further strengthen our relationships within the industry and drive our brands to new heights.”

As the Global Director of Advocacy, Duff will work closely across the functions of brand teams, sales and operations to align efforts for advocacy. Duff will supervise the brand ambassador and commercial specialist teams based around the US and key international cities. Her role will focus on building strong relationships with key industry influencers and executing both trade and consumer-facing events on behalf of Heaven Hill’s beloved brands.

“Heaven Hill has a rich history and an exceptional portfolio of brands,” said Duff. “I am excited to bring the full depth of the portfolio under our advocacy strategy and look forward to working with the team to continue building strong programs that will elevate our brands and engage our partners around the world.”

Loch Lomond Whiskies unveils new limited-edition 50-year-old single malt

Release of Loch Lomond 50 Year Old is five decades in the making

Independent distiller, Loch Lomond Whiskies, has unveiled a new 50-year-old single malt, the latest addition to the brand’s premium portfolio.

A whisky five decades in the making, Loch Lomond 50 Year Old is drawn from Loch Lomond Distillery’s oldest reserves and is exclusively limited to 100 individually-numbered bottles worldwide.

Distilled in 1973 in the distillery’s unique straight neck pot stills, using 100% unpeated malted barley, this distinctive single malt whisky has been aged in a combination of refilled American oak casks, first fill bourbon casks and Oloroso sherry hogsheads.

The maturation process is carefully managed by Loch Lomond Whiskies’ master blender, Michael Henry, who joined Loch Lomond Distillery in 2007. The distillery’s oldest and rarest whisky casks remain exclusively under his personal care.

Loch Lomond 50 Year Old was initially crafted with gentle maturation in refilled American oak casks, providing the spirit with enough time to develop a rich character. Additional maturation in first fill bourbon casks in 2011, followed by a re-cask in Oloroso sherry hogsheads in 2017, have further enhanced the complexity of this elegant single malt.

The spirit’s six years in bourbon casks has imparted a rich, creamy vanilla flavour that complements the whisky’s fruity aroma. The influence of the final six years in an Oloroso sherry cask is evident on the nose, with notes of nutmeg developing into a warming cinnamon flavour that leaves a long finish of woody spice.

The result is a light whisky with notes of white flesh fruits, crisp citrus and a tropical character that pays testament to its remarkable age.

Since production began in 1966 at the current Loch Lomond site, ingenuity has been at the heart of the distillery’s methods. It is home to Scotland’s only set of straight neck pot stills, installed as part of its founding and exclusively responsible for the first 30 years of production, which allows Michael Henry and his team to carefully shape the character of the whisky at the point of distillation, creating a lighter spirit with a distinctive fruit flavour. To taste the Loch Lomond 50 Year Old is to go almost right back to the beginning of this distillery’s incredible journey – one defined by innovation and exploration in its craft.

In homage to these unique stills, a careful selection of copper finishings and touches have been woven into the design of the 50 Year Old’s lead crystal decanter, crafted by Glencairn Crystal Studio in Scotland, and the external wooden display cabinet. The natural oak finish nods to Michael Henry’s careful selection of casks and the beauty of the surrounding forests of the Loch Lomond and The Trossachs National Park. Contour lines and the deep turquoise colours outlining the shape of the loch from which the distillery takes it name, further pays respect to the hidden depths of this remarkable whisky’s history and heritage. Hidden within the display cabinet is a 50ml sample of the liquid and a hardback book that provides its lucky few owners with an in-depth account of the liquid, its distinctive flavour and distillation and maturation journey.

Michael Henry, master distiller at Loch Lomond Group, said: “Loch Lomond 50 Year Old is a rare example of our timeless distillation innovation.

“The decision to re-cask a whisky of this quality and age is not something I take lightly. However, the complexity and depth of flavour brought by the first fill bourbon​ and the Oloroso sherry casks have made this a truly special single malt, which provides a window into our past and captures the original style of whisky making at Loch Lomond Distillery.

“The expectations are high when you are working with liquid as special and as scarce as this, but it is a true honour to be the final custodian of such a special piece of history.”​

Non-chill-filtered and natural in colour, Loch Lomond 50 Year Old is bottled at cask strength (42.6% ABV) and is available to purchase from the Loch Lomond Whiskies online store (www.lochlomondwhiskies.com) and worldwide through specialist retailers, priced at £25,000.

To find out more about Loch Lomond Whiskies, visit HERE

• Nose: Refreshing orange and mint, sweet fruit of grilled peach and mango, nutmeg.
• Palate: Beautiful depth of flavour, melted brown sugar, tangy orange marmalade and dark fruits, plum and cherry before creamy vanilla fudge and warming cinnamon spice.
• Finish: Long, mouth-watering watermelon and kiwi with a grapefruit citrus edge, some green tea and lasting wood spice.

About Loch Lomond Whiskies

Loch Lomond Whiskies is an award-winning, independent Scotch whisky distiller which has been producing the finest single malt whiskies since 1814.  As a Highland malt, it is part of the largest and most diverse whisky-making region in Scotland.

The original site of the Loch Lomond Distillery was established near Tarbert, towards the northwest end of Loch Lomond. In the 1960s, under the leadership of American entrepreneur and chemist, Duncan – Thomas (who was instrumental in the ongoing success of Scotland’s oldest licensed distillery, Littlemill), a new site was created in Alexandria, which began a move to a more innovative philosophy and style of whisky-making that is still used today.

Located only a few miles from the famous loch, the distillery has a whisky-making capability like no other, using a combination of traditional swan-neck and its signature straight-neck-stills, which are unique to Loch Lomond Whiskies.

The straight-neck stills give Master Blender Michael Henry greater control over the distillation process, allowing him to carefully manipulate the flavour profile of each whisky, and providing a signature fruit, honey and soft smoke flavour profile.

Loch Lomond Whiskies is one of only four distillers in Scotland to have its own onsite cooperage, ensuring that barrel repairs and charring are carried out to an exacting standard, so every cask is perfect for maturing whisky.

The distillery’s multi-award-winning range includes Loch Lomond Original; Loch Lomond 12 Year Old; Loch Lomond 12 Year Old; Loch Lomond Inchmoan 12 Year Old; Loch Lomond Inchmurrin 12 Year Old; Loch Lomond 18 Year Old; Loch Lomond 21 Year Old and Loch Lomond 30 Year Old, as well as Loch Lomond Single Grain (peated and unpeated) and the deluxe blend Loch Lomond Signature.

In 2023, it was recognised as the ‘Most Awarded Distillery’ at the globally renowned San Francisco World Spirits Competition 2023, achieving multiple Double Gold and Gold Awards for its collection of malt whisky brands.

Last year, Loch Lomond 18 Year Old was revealed as The Whisky Exchange’s coveted ‘Whisky of the Year 2024’, achieving superior scores from the judging panel for its full-bodied and fruity character.

James B. Beam Pennsylvania Whiskey Heritage Center Opens at Historic West Overton Village & Museum

The updated museum floor and new exhibition at West Overton Village invite the public into the past, present and future of Pennsylvania whiskey  

Scottdale, PA – Today, West Overton Village & Museum and Suntory Global Spirits announced the opening of the James B. Beam Pennsylvania Whiskey Heritage Center, a celebration of whiskey’s roots in Pennsylvania and its impact on the American Whiskey landscape and industry. The Center is a reimagined and updated second floor of the Museum at West Overton Village in Scottdale, Pennsylvania, a historic site where guests can uncover the storied legacies of American Whiskey alongside Pennsylvania history.

This project was made possible by Suntory Global Spirits’ strategic partnership with the West Overton Village & Museum, a nonprofit historic site. Suntory Global Spirits produces the Overholt™ whiskey brand under James B. Beam Distilling Co., which continues to honor the art and craftsmanship of whiskey making and premium spirits. Overholt™ is recognized by whiskey historians as the longest standing American whiskey brand with an unbroken chain of ownership, production and sale since Abraham Overholt began distilling in 1810. While the brand is produced today in Clermont, Kentucky, West Overton is considered the “spiritual home” of Overholt™, where Abraham and his family established roots, helped build their community, and grew their business enterprise. For more Overholt™ brand information, visit https://www.overholtrye.com

“Overholt whiskey is deeply woven into the culture and history of Pennsylvania and American whiskey,” said Aaron Hollis, West Overton’s Co-Executive Director. “We are thrilled that, in partnership with Suntory Global Spirits, the James B. Beam Pennsylvania Whiskey Heritage Center makes the rich legacy of this iconic American whiskey brand and the full breadth of Pennsylvania whiskey history accessible to the public.”

James. B. Beam Pennsylvania Whiskey Heritage Center

The James B. Beam Pennsylvania Whiskey Heritage Center features a variety of guest experiences, creating a new attraction for West Overton Village & Museum. The Museum is housed in the former distillery / grist mill built in 1859. Here, visitors can engage with the 120-year history of West Overton Village, including the birthplace of Overholt™, one of America’s most enduring whiskey brands.

Within the new Heritage Center, the Sam Komlenic Gallery is home to the largest publicly accessible collection of artifacts related to Pennsylvania’s deep history of whiskey production, with more than 450 objects on display. The centerpiece of the Sam Komlenic Gallery is a striking display of 250+ whiskey bottles from the late 19th to late 20th centuries. The bottles represent some of the most successful distilling companies in Pennsylvania history, including Overholt, Dillinger, Large, Gibson, Guckenheimer, Sam Thompson, Schenley, Continental, and many more. Additional artifacts include historic barrels, crates, advertisements, documents, and memorabilia. An in-gallery app will help visitors explore the more than 40 Pennsylvania distilleries featured.

Many artifacts from West Overton Village’s vast museum collection are also housed and displayed in a publicly accessible, climate-controlled environment. Visitors will be able to explore the region’s agricultural, industrial, and cultural heritage through the collection, including farm equipment, folk art, antique coverlets, pipe organs, medical tools, and more.

The Overholt Stateroom, a vintage-inspired lounge that pays homage to the origins of Overholt™ whiskey, features a modern bar, antique furniture and decor, vintage and modern bottlings, and a mural of Abraham Overholt. The Stateroom is available to rent through West Overton Village and will be open to guests during special private events.

West Overton Village reopened to the public on May 2, and will be open through the end of October from Thursday to Sunday, 10 a.m. to 4 p.m. EST in addition to special events throughout the year. Admission includes the Museum, Heritage Center, a guided tour of the 1838 Overholt Family Homestead, and a visit to West Overton’s educational distillery.

Pennsylvania Whiskey History

Whiskey distilling in Pennsylvania dates back to at least the 18th century before the American Revolutionary War. And over the 19th century, whiskey production by the likes of Abraham Overholt and others pioneered and transformed it into a sophisticated industry. This spirit has remained resilient throughout history through companies and brands such as Overholt™. The 21st century is experiencing a revival of whiskey distilling and heritage efforts in Pennsylvania, which Suntory Global Spirits is proud to help foster through the opening of the James B. Beam Pennsylvania Whiskey Heritage Center.

About West Overton Village & Museum 

West Overton is a historic village that grew and industrialized around a whiskey distillery. Beginning as a family farm in 1803, the community boasted 50 buildings, including a general store, school, and post office by 1870. 250 people lived in West Overton and worked for the Overholt company’s distillery, grist mill, coal mine, farm, and other businesses. Abraham’s grandson, industrialist Henry Clay Frick, was also born in the village in 1849.

Today, West Overton Village preserves 19 historic buildings across 40 acres and is listed on the National Register of Historic Places. The site is a rare surviving example of a rural industrial community. Visitors can tour the Overholt Homestead, the museum, as well as its educational distillery in which West Overton Village produces its own Monongahela rye whiskey for the first time since Prohibition. West Overton Distilling is not affiliated with James. B. Beam Distilling Co. nor does James B. Beam Distilling Co. produce any West Overton product. For more information, including holiday hours & winter programing, visit https://www.westovertonvillage.org

About Suntory Global Spirits

As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker’s Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands, including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company’s Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers, and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information visit www.suntoryglobalspirits.com

BUFFALO TRACE DISTILLERY CONTINUES GLOBAL EXPANSION WITH BUFFALO TRACE DISTILLERY PARIS – A POP-UP STORE LOCATED IN THE HEART OF PARIS

The World’s Most Award-Winning Distillery will offer Parisians and travelers from around the world a premium retail experience and exclusive access to private tastings of its Weller Bourbon lineup, including the ultra-luxe, new Weller Millennium

FRANKFORT, KY (JULY 16, 2024) –  Buffalo Trace Distillery, producer of some of the most sought-after whiskeys in the world including Buffalo Trace Bourbon, Eagle Rare, Sazerac Rye, W.L. Weller, and Pappy Van Winkle, is thrilled to announce the opening of a temporary Paris pop-up shop this summer in Paris, France. Located at 36 Rue Etienne Marcel in Paris’ 2nd arrondissement (Les Halles District), the completely renovated retail store will offer fans the opportunity to purchase various whiskeys from the World’s Most Award-winning Distillery, including Buffalo Trace, Weller 12, Eagle Rare and Sazerac Rye, as well as custom Paris-themed merchandise, some of which can only be found at the pop-up this summer.

Of the opening, Ed Bell, Homeplace Director, Buffalo Trace Distillery, said:

“In May of this year we opened Buffalo Trace London, our Distillery’s first international location, and we’re honored to continue engaging and educating international whiskey fans with our Paris store this summer. While everyone is welcome to visit Buffalo Trace Distillery in the United States, we want to make it easier for Paris residents and visitors to learn, explore, try, and fall in love with our whiskeys. We know there will be an increase in foot traffic to the city in July and August, and our prime location will give visitors an excuse to go beyond sporting and cultural events while in town.”

Beyond the retail experience, Buffalo Trace Distillery fans in Paris from 26 July – 11 August will have the opportunity to experience a special, exclusive whiskey sampling highlighting some of the Distillery’s rarest and most coveted Weller Bourbon expressions. Complimentary, private samplings for up to four guests will be available to a very select number of visitors at 12 Gold – a bespoke, invite-only Weller-themed lounge created especially for the experience. The tastings will feature a variety of Weller expressions, including some of the first pours in Europe of the newly released, ultra-rare Weller Millennium.

In order to be eligible to secure a once-in-a-lifetime space at 12 Gold, fans must:

1. Follow @buffalotracedistillery_UK_EU
2. Like the grid post highlighting the 12 Gold tasting experience
3. Tag at least one person they would take with them to the tasting

Dates and times for access to the lounge will be announced sporadically from 25 July – 11 August; interested fans are encouraged to pay close attention to @buffalotracedistillery_UK_EU for updates. Selected winners will be chosen at random from those who followed the above instructions and informed via DM at least one day (24 hours) before their available tasting time slot. They will then have four (4) hours to reply and confirm their interest and participation.

After visiting Buffalo Trace Distillery Paris whiskey fans are invited to stop by Experimental Cocktail Club Paris (ECC) at 37 Rue Saint Sauveur for a special Weller 12 cocktail. Whiskeys from Buffalo Trace Distillery, specifically Weller, have found increased exposure in France in recent years and are showcased in several prominent bars around Paris, including ECC. As part of a two-week residency, occurring 26 July – 10 August, bartenders from across France will take up residence at ECC to create bespoke recipes highlighting Weller 12. Learn more by visiting https://www.experimentalcocktailclub.com/paris or by following along on Instagram @experimentalcocktailclub.

The Buffalo Trace Distillery Paris retail store is now through 23 August. Hours of operation are as follows:

• Monday – Saturday 11:00-21:00
• Sunday: 12:00 – 18:00

For more information about Buffalo Trace Distillery visit either BuffaloTraceDistillery.com or BuffaloTraceDistillery.co.uk, and stay current on happenings and updates by following along on Instagram @buffalotracedistillery_UK_EU

About Buffalo Trace Distillery

Buffalo Trace Distillery is an American family-owned company based in Frankfort, Kentucky. The Distillery’s rich tradition dates back to 1775 and includes such legends as E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. Lee.  Buffalo Trace Distillery is a fully operational Distillery producing bourbon, rye and vodka on site and is a National Historic Landmark as well as is listed on the National Register of Historic Places. The Distillery has won 40 distillery titles since 2000 from such notable publications as Whisky Magazine, Whisky Advocate Magazine and Wine Enthusiast Magazine. Its George T. Stagg was named Best Bourbon Whiskey at the 2023 International Whiskey Competition (USA) and its W.L. Weller 12 YO received double gold at the 2023 International Spirits Challenge. To learn more about Buffalo Trace Distillery visit www.buffalotracedistillery.com.

Jim Beam Announces the Re-Launch of Jim Beam Black®

The Bourbon is Elevated with a Richer Seven-Year Aged Liquid, Crafted for Shared Enjoyment

CLERMONT, KY – Jim Beam, the world’s number one bourbon and enduring American icon, proudly unveils the re-launch of Jim Beam Black®, now featuring an enhanced premium liquid, aged for seven years. This refined expression boasts a captivating profile with enticing notes of caramel, vanilla, and rich oak, delivering a smooth and gratifying experience for bourbon enthusiasts worldwide.

Crafted through generations under the guidance of seventh and eighth generation Master Distillers Fred and Freddie Noe, Jim Beam Black® continues the 229-year family tradition of distilling exceptional bourbon that is both accessible and remarkable.

“Jim Beam Black® is the culmination of our family’s dedication to crafting the finest bourbon. With each sip, you’re experiencing seven years of careful maturation and a tradition that has been passed down for over two centuries,” said Fred and Freddie Noe. “We’ve put our heart and soul into creating this bourbon, and we believe it represents the very best of what Jim Beam has to offer. It’s a testament to our commitment to quality and craftsmanship.”

In addition to its enhanced liquid, Jim Beam Black® debuts an updated packaging design, signaling a more premium and mature whiskey. The new visual identity communicates a sense of quality and refinement, reflecting the craftsmanship and tradition that defines the Jim Beam legacy.

“After seven years of patient aging in white oak barrels, something truly magical happens,” says Rashidi Hodari, Managing Director, James B. Beam Distilling Company. “The bourbon evolves into a deep, rich gold, revealing layers of complexity and depth. Jim Beam Black® is the embodiment of time well spent, meant to be shared with those you cherish.”

Jim Beam Black® will be celebrated on June 12th at “The Seventh Sense” event in New York City – a multi-sensory journey through the five traditional senses, taste, smell, touch, sight and sound, and the sixth sense of intuition. The seven-year statement will then define the seventh sense – the unspoken feeling of connection when sharing with others. Guests will raise a glass in a celebration featuring live music and bespoke Jim Beam Black® cocktails hosted by Fred and Freddie Noe.

The re-released Jim Beam Black®, best enjoyed on the rocks or served in a classic old-fashioned, is available for purchase at $24.99 SRP on ReserveBar, Total Wine, Binnys and select retailers. Available in bottle sizes ranging from 50ml to 1.75L, with an ABV of 45% / 90 proof, this beloved bourbon is set to redefine the standard of excellence in the whiskey category.

To learn more about Jim Beam Black® and its rich heritage, visit www.jimbeam.com or follow @jimbeamofficial on Instagram.

About Jim Beam®: Jim Beam is the world’s best-selling bourbon, crafted by eight generations of family distillers since 1795. Fred Noe, Jim Beam’s seventh Generation Master Distiller, and Freddie Noe, Jim Beam’s eighth Generation Master Distiller, have stayed true to the family recipe that’s been passed down through generations. The Jim Beam portfolio of products includes Jim Beam Bourbon, Jim Beam Black®, Jim Beam Double Oak, Jim Beam Devil’s Cut, Jim Beam Flavors, and Jim Beam Rye among other offerings. For more information, go to www.jimbeam.com  @jimbeamofficial on Instagram and @jimbeam on Twitter.

About Suntory Global Spirits: As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker’s Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails. A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company’s Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com

LAPHROAIG UNVEILS SECOND EDITION IN ITS ELEMENTS SERIES OF EXPERIMENTAL ISLAY SINGLE MALTS

Elements 2.0 focuses on the impact of an extended fermentation to push flavor boundaries,

further celebrating the iconic and rich taste profile of Laphroaig whisky 

Islay, Scotland – (July 1, 2024) – Islay distillery Laphroaig has unveiled Elements 2.0, the second in its exploratory series of bold whiskies that experiment with different distillation techniques. This new single malt showcases the flavor impact of extending the fermentation period, producing a fruiter whisky that still retains the peaty character that makes Laphroaig so distinctive.

In creating Laphroaig Elements 2.0, the distillery team went beyond the traditional approach to distillation and maturation to uncover interesting and unusual ways to experiment with the making of Laphroaig.

Disrupting the usual 55-hour fermentation process, Laphroaig Elements 2.0 is created from a number of longer fermentations ranging up to almost five full days in the tun – a total of 115 hours. The tun was specially aerated to maintain mash conditions, much like practices of old; a process that helps emphasize the fruitier notes of Laphroaig Islay single malt while maintaining its signature peaty character. The resulting product, Elements 2.0, is a bold, pale gold, non-chill filtered whisky with a fruity nose and palate.

Barry MacAffer, Distillery Manager for Laphroaig, commented, “Our Laphroaig Elements Series is all about blending years of traditional whisky making with new, progressive techniques. There’s no whisky that encapsulates Islay quite like Laphroaig – but this hasn’t stopped us experimenting in a way that preserves our iconic character. Laphroaig Elements 2.0 is an unexpected fruitier whisky with the same peaty character you’ve come to know and love – made possible by over double the typical fermentation period. I’m keen to hear what our Friends think of this whisky which follows in the successful footsteps of Elements 1.0.”

Each expression in the innovative Elements Series features a series of subtle details on pack, cataloging the experiments that have gone into making each bottle and the hands behind them, allowing Friends and lovers of Laphroaig an unrivaled glimpse into the magic of the whisky-making process.

Laphroaig Elements 2.0 is the second expression in the Series and is available in the US as of July at a suggested retail price of $165.00 (700ml). It follows the 2023 launch of Elements 1.0 – a spicy and peppery whisky that is a culmination of three experiments.

TASTING NOTES

Bottled at 59.6% ABV

Nose: Fruity and subtly coastal. Stewed apples, vanilla custard and zesty orange peel with subtle peaty notes.

Palate: Fruity, sweet and salty. Green apples and honey, with cream soda and soft peatiness of a smoldering bonfire and smoked seafood

Finish: Sweet with an increasingly warming smokiness to finish

About Laphroaig® Whisky

Laphroaig is the number one selling Islay single malt globally and is synonymous with this famous whisky region. Established in 1815 by the Johnston brothers, Laphroaig has stayed true to its bold flavor and distinctive character for over 200 years. Today, Laphroaig is one of only a handful of distilleries that continues to craft whisky using traditional techniques like floor malting barley and using a “cold smoking” process to create its signature smoky flavor. Laphroaig’s commitment to bold character has earned us a dedicated following of brand fans, the Friends of Laphroaig.  Launched in 1994, the same year HM King Charles granted the brand a Royal Warrant, the program has since grown to a truly global community of thousands of whisky lovers representing over 170 countries. 

About Suntory Global Spirits

As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands.  Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker’s Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher’s, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory’s core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information on Suntory Global Spirits, its brands, and its commitment to social responsibility, please visit www.suntoryglobalspirits.com

Suntory Global Spirits announce second partnership with RSPB Scotland in latest expansion of Peatland Restoration Programme

The programme has funded £250,000 to restore 80 hectares of peatland in partnership with RSPB Scotland on Islay, the island home of Laphroaig and Bowmore distilleries.

This is the fourth major restoration project the Peatland Water Sanctuary™ has funded since launching in 2021.

SCOTLAND, UK (15 May 2024) – Suntory Global Spirits, previously known as Beam Suntory, announces that it has restored a further 80 hectares of peatland through the Peatland Water Sanctuary™ (PWS™) programme. The restoration work was carried out at The Oa reserve on Islay in partnership with RSPB Scotland and will help to maintain the important role of peatland ecosystems in Scotland’s natural environment.

The Oa is a large and diverse reserve with freshwater lochs and peatland bogs, as well as sea cliffs and coastal grasslands. It is home to many important breeding and wintering birds, including golden eagles, choughs and twites, alongside wildlife like otters and grey seals. Suntory Global Spirits has contributed £250,000 to re-establish the original peatland vegetation and water table, which will revive the natural ecosystem.

This project is the second partnership between Suntory Global Spirits and RSPB Scotland. In November 2022, the two organisations partnered to restore 160 hectares of peatland at the Airds Moss reserve in East Ayrshire. It also follows Suntory Global Spirits’ recent announcement in March that it is partnering with Northern Peat & Moss to restore peatland using novel techniques on Craigculter Moss in Aberdeenshire.

The completed restoration work at The Oa brings Suntory Global Spirits’ total area of restored peatland on Islay up to 150 hectares, with a further 70 hectares having been already restored near the Bowmore distillery.

As part of its commitment to promoting peatland conservation education and action, Suntory Global Spirits collaborated with RSPB Scotland to host a peatland awareness day at The Oa nature reserve. Conservation experts, members of the local community and the Scotch Whisky Association (SWA) attended.

The SWA is wholly committed to achieving a sustainable future for the use of peat in the Scotch Whisky industry, and published the Commitment to Responsible Peat Use (CRPU) in 2023. The CRPU was developed with an expert group of Scotch Whisky producers, the Scotch Whisky Research Institute (SWRI) and supply chain partners such as The Maltsters’ Association of Great Britain (MAGB) to create a tangible action plan that aligns with Scottish peatland protections identified in the Scottish Government’s National Planning Framework 4.

Alistair Longwell, Head of Distillation & Environment, Suntory Global Spirits comments: “We are proud long-term partners of RSPB Scotland as sponsors of the RSPB Scotland Nature of Scotland Awards for over a decade, and now collaborating on two important peatland restoration projects. The restoration at The Oa is not only integral to sustaining its resilience to climate change, but also in promoting a protected nature reserve on our special island of Islay, home to our Laphroaig and Bowmore distilleries and a thriving local community.”

Jack Fleming, RSPB Scotland Area Manager for Argyll, Arran and Ardnamurchan, adds: “We’re thrilled to have taken this latest step in our partnership with Suntory Global Spirits. As well as trapping carbon, healthy peatlands provide homes for iconic wildlife such as Curlews and Hen Harriers. They are among the most effective tools we have for tackling the nature and climate crisis, so to have restored 80 hectares at The Oa, on top of the previous work at Airds Moss, is an achievement well worth raising a glass to.”

Anna Graham, Head of Environment, Science and Innovation, Scotch Whisky Association, said: “Peatland restoration is a key pillar at the heart of the industry’s Commitment to Responsible Peat Use, and is crucial in ensuring the longer-term sustainability of what is a precious resource, not just for our sector but for its wider role in supporting climate change resilience. Initiatives and investment like that on display at Suntory Global Spirits’ peatland awareness day demonstrate the Scotch Whisky industry’s clear understanding of the responsibility it has to care for the land, and we look forward to seeing continued progress in the coming years.”

Harumichi Seta, Senior General Manager, Biodiversity/Water Stewardship Lead, Sustainability Management Division, Suntory Holdings comments: “Now in our fourth year, we are excited to see our PWS initiative making positive impacts in restoring Scotland’s peatlands, which play a vital role in improving water retention and quality as well as supporting carbon sequestration and biodiversity. Nature and water being the core of our business, the great progress we are making in Scotland exemplifies our commitment to furthering our efforts to protect the environment in which we operate.”

About Peatland Water Sanctuary™

The Peatland Water Sanctuary™ is a large-scale series of peatland restoration and watershed conservation projects in Scotland launched in 2021 by Suntory Global Spirits (previously known as Beam Suntory) and its parent company, Suntory Holdings. Through PWS™, the companies have committed to invest more than $4 million to the restoration and conservation of a minimum of 1,300 hectares of peatlands by 2030, enough to produce the same amount of peat that Suntory Global Spirits uses to make its peated whiskies on an ongoing basis. Beyond this, there is a longer-term aim to restore sufficient peatlands by 2040 to equate twice what Suntory Global Spirits uses.

The PWS™ programme began with work to restore and conserve peatland near the Ardmore distillery in November 2021 in partnership with the James Hutton Institute and Forestry & Land Scotland. Since this time, it has also partnered with the RSPB Scotland to regenerate peatland at the Airds Moss reserve in East Ayrshire, Scotland, and at The Oa nature reserve on the island of Islay, Scotland. In 2024, Suntory Global Spirits announced another PWS™ partnership with Northern Peat & Moss to restore peatland using novel techniques at Craigculter Moss in Aberdeenshire, Scotland.

Across its projects, Suntory Global Spirits has already restored 206 hectares of peatland, with a further 435 hectares in active planning stages. The PWS™ programme aligns with the Suntory Group Sustainability Vision and Suntory Global Spirits’ ambitious Proof Positive sustainability strategy, as well as the Scotch Whisky Association’s environmental commitments.

About Suntory Global Spirits 

As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker’s Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company’s Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com and www.drinksmart.com.

About RSPB Scotland 

RSPB Scotland is part of the RSPB, the UK’s largest nature conservation charity. Protecting habitats, saving species and helping to end the nature and climate emergency. Nature is in crisis. Together we can save it.