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Gordon & MacPhail Managing Director wins Lifetime Achievement Award – Whisky News

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Gordon & MacPhail Managing Director wins Lifetime Achievement Award

Michael Urquhart, Managing Director of Gordon & MacPhail, one of the world’s leading malt whisky specialists, has won a prestigious Lifetime Achievement Award in the United States.

Credited with leading the team who released a whisky “that shone like a beacon round the world”, Michael was awarded the title by Whisky Advocate, the biggest selling whisky magazine in the USA and organiser of WhiskyFest, the largest whisky festival in America.

Michael Urquhart is the final member of the third generation to take on the mantle of Managing Director of the independent family-owned firm which was established in 1895. The company offers more than 300 presentations of own-bottled single malts and exports to more than 55 countries.

Fewer than twenty people, working in the various whisky industries across the world, hold a Whisky Advocate Lifetime Achievement Award. In conferring the award Jonny McCormick commented: “Michael is impeccably well-mannered and gracious company, yet he commands instinctive, razor-sharp business acumen too: what better qualities to represent Scotland and Scotch whisky around the world?

“A Master of the Quaich, Michael’s tireless energies are focused on driving forward exports of Scotch whisky, particularly Benromach, to new and existing markets. This ensures he is constantly traveling to the fifty or more markets they supply.”

A century on from its beginnings in a shop in Elgin, Gordon & MacPhail bought and subsequently re-opened the Benromach Distillery. Sales of its flagship 10 years old single malt have seen exceptional growth since its launch in 2009 and in this current year sales of the Benromach portfolio have continued the same trend. Total sales for the period March to November are up 23% on the same period last year and export sales have increased by 26%.

In 2010 the company launched its Generations range of the world’s oldest single malt whiskies, one of the reasons cited for Michael’s award.

As Jonny McCormick explained, “For the whisky community, the unrivalled release of the Generations Mortlach 70 year old 1938 and Generations Glenlivet 70 year old 1940 shone like a beacon around the world. It was Michael who led the team that designed and launched these exceptional whiskies.”

Michael Urquhart said: “I am deeply honored to receive this award which I see as recognition for the whole team at Gordon & MacPhail. It’s provided a wonderful finish to what has been an outstanding year for the company, with the visit of HRH The Princess Royal to present our second Queen’s Award for Enterprise.”

Whisky Advocate magazine covers all the whisky industries across the globe including Scotch whisky, Canadian whisky, Irish whiskey and Bourbon.  It has more than 200,000 readers and its blog attracts more than 125,000 visitors each day.

Notes

About Gordon & MacPhail

Gordon & MacPhail is an independent, family-owned Scotch whisky specialist which has been based in Elgin, Moray, since 1895. Four generations of the Urquhart family have continued the tradition of seeking out the best and rarest Scotch whiskies.

Since its foundation, Gordon & MacPhail’s policy has been to send casks to distilleries throughout Scotland, fill them with ‘new make’ spirit and mature them either at the distillery of origin or in the firm’s own bonded warehouses in Elgin.

Now one of the world’s leading malt whisky specialists, Gordon & MacPhail exports to more than 55 countries. It offers more than 300 presentations of own-bottled single malts.  In 2009, Gordon & MacPhail was awarded the prestigious Queen’s Award for Enterprise in International Trade.

A second Queen’s Award for Enterprise was presented by HRH The Princess Royal at a ceremony in 2013 at the company’s bottling hall in Elgin.

In 1993 Gordon & MacPhail purchased Benromach Distillery and re-equipped it before it was officially opened by HRH Prince Charles in 1998. A four star visitor centre is open to the public throughout the year for tours and tastings. Benromach distillery is a member of the world famous Malt Whisky Trail.

In 2010 Gordon & MacPhail made history by bottling the oldest cask ever released – a 70 Year Old Mortlach, distilled in 1938. They followed this up by releasing 100 70cl and 175 20cl decanters of 70 Year Old Glenlivet in 2011. They have now released the remaining 100 70cl decanters from this cask.

Gordon &MacPhail is proud of its Moray roots and the company, its directors and its staff play an active role in their local community by supporting local charities and sponsoring local events.

Manatawny Still Works “Craft Distilled Spirits” – American Whiskey News

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Chivas Brothers Wins Rocco Award for ‘Journey to Zero Waste’ – Scotch Whisky News

Chivas Brothers Wins Rocco Award for ‘Journey to Zero Waste’

Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, has been recognised for its green commitments with the ROCCO award for Journey to Zero Waste.

The accolade highlights the company’s pledge to send zero waste to landfill by 2015. Chivas Brothers has already made significant strides towards this goal, with a current recycling rate of 98%, up from 78% in 2006. This has been achieved through a reduction in packaging waste, improvements to the manufacturing process, employee awareness campaigns and events, and the replacement of standard bins with recycling bins in all areas of the business – from warehouses and distilleries to canteens and offices.

The ROCCO awards are the annual business awards of Renfrewshire Chamber of Commerce, and this year celebrated their 10th anniversary with a glittering awards dinner at the Normandy Hotel in Renfrew. This is not the first ROCCO win for Paisley-based Chivas Brothers – last year the company won the ROCCO award for International Trade.Chivas Brothers Environment Manager Ronald Daalmans, who collected the award on behalf of the company, said: “The award recognises the hard work being done at Chivas Brothers to reduce the amount of waste we send to landfill. It is a great honour to have this acknowledged so close to home, by the Renfrewshire Chamber of Commerce.

“Our strong environmental performance could not have been achieved without a shared commitment from all employees in all areas of the business, of which we are incredibly proud. That said, we are determined to keep improving and reach our target of zero waste to landfill by 2015.”

 Chivas Logo Pernod Ricard

BEAM JOINS OPERATION HOMEFRONT IN HOLIDAY MEALS PROGRAM FEEDING 7,500 MILITARY FAMILIES – American Whiskey News

BEAM JOINS OPERATION HOMEFRONT IN HOLIDAY MEALS PROGRAM FEEDING 7,500 MILITARY FAMILIES

Deerfield, Ill. – Dec. 20, 2013 – For the fifth consecutive year, Beam Inc. (NYSE: BEAM), a leading global premium spirits company, has joined with Operation Homefront as a partner for the Holiday Meals for Military program, which will provide 7,500 holiday meals to military service members and their families at 22 bases nationwide this month.

Beam, and its flagship Bourbon brand, Jim Beam, founded the Holiday Meals for Military program in 2009 to help ease the burden that service members and their families often experience during the holidays. Now in its fifth year, the Holiday Meals program has grown from initially providing 500 meal kits in 2009 to providing 7,500 this holiday season – reaching 15 times more military families than the first event five years ago.

“As part of our ongoing commitment to Operation Homefront and the military, Beam is honored to be a key partner in the Holiday Meals effort and celebrate the fifth year of the program by reaching more military families than ever before,” said Ken Ruff, VP of national accounts, on-premise for Beam. “Service men and women have given so much to our country; this is just one small way we can give back to them and share the spirit of the holidays.”

In a series of 22 giveaway events happening this month, Beam, Operation Homefront and key sponsors will distribute pre-packaged meal kits to military families stationed at bases nationwide, including Fort Campbell and Fort Knox in Kentucky, where Beam produces more than 60% of its volume; Great Lakes Naval Base, near Chicago and close to Beam’s global headquarters; and several other large military communities. In addition to helping secure sponsors and volunteers, Beam will donate $25,000 to the cost of the pre-packaged meal kits, which contain all the grocery items needed for a full holiday meal and more.

“Operation Homefront has been proud to partner with Beam on several charitable efforts since 2008, the Holiday Meals program being a great example of the incredible impact that can result,” said Jim Knotts, President and CEO of Operation Homefront. “We have significantly expanded our reach every year for the past five years, and we look forward to working together to support even more of our nation’s military families in the future.”

Since 2008, Beam has worked closely with Operation Homefront, an organization that provides emergency financial aid and other assistance to the families of service members and wounded warriors. Beam has donated more than $2.5 million to the cause since their partnership began.

For more information on Holiday Meals for Military events or to join Beam in support of this cause, please visit http://www.holidaymealsformilitary.org/

International Polo Community Celebrate an End to the Year in Ultimate Style – Scotch Whisky News

Royal Salute
Next week in India, the majestic Royal Salute Maharaja of Jodhpur Golden Jubilee Cup will draw the Royal Salute World Polo Series to a close for 2013. Hosted by His Highness the Maharaja of Jodhpur, Gaj Singh II, in conjunction with the world’s leading luxury Scotch whisky Royal Salute, the tournament will take place over four days in the run up to Christmas from 19th – 22nd December in the exquisite foothills of the Umaid Bhawan Palace.Royal Salute, is celebrating its fourth year as title sponsor of this iconic event. The heritage and timeless appeal of polo, the power, passion, integrity and honour of the players are values which are also inherent to Royal Salute whisky, making it the perfect sponsorship blend.

German model and photographer Johannes Huebl will be in attendance to use his passion for photography to unveil the skill and craftsmanship behind the game of polo, as well as the understated elegance off the field. Johannes will showcase these images with his 150,000 followers on Instagram, which can be followed using #Salutethegame. Other guests of honour include Torquhil Ian Campbell the 13th Duke of Argyll and English professional polo player, and Royal Salute World Polo Ambassador Malcolm Borwick, who will also be on hand to immerse guests in the sport taking a polo clinic, creating and sharing his passion for the game.

Malcolm Borwick, England professional polo player and Royal Salute World Polo Ambassador commented: “As an international polo player, you get to play in some pretty special places, but the foothills of the Umaid Bhawan palace is really spectacular. India makes for an incredible cross-cultural stage to showcase polo, immersed in magnificent style with majestic company over the course of four days. I am very much looking forward to taking it all in alongside an exciting three-day 12-goal tournament.”

The event will see the international polo community come together to celebrate polo in India. In between polo games, VIPs will get the opportunity to explore the ‘Blue City’ and soak up the culture of Rajasthan with a trip into the desert, take in a Marwari Horse Show, as well as taking part in other elegant celebrations which will culminate in the exclusive Royal Salute Golden Jubilee Ball.

The tournament is the final fixture in the Royal Salute World Polo Series for 2013, showcasing the brand’s commitment to the most prestigious international polo events across the Americas, Asia Pacific, Europe and the Middle East. The Royal Salute World Polo Series will continue in January 2014 with The Royal Salute Nations Cup in Dubai.

Note

TEAMS:

A. KINGS STALLION CLUB

Mr. Sidhant Sharma           +1

Mr. Tarun Bilwal                 +2

Mr. Abhimanyu Pathak       +4

Mr. Vishal Singh                 +4

Total: +11 

B. SAHARA WARRIORS

1. Mr. Deepak Udar             +0

2. Mr. Gaurav Sehgal         +3

3. Mr. Dhruvpal Godara      +4

4. Mr. Samir Suhag            +5

Total: +12 

C. IPG BEDLA

Rao Himmat Singh Bedla      +2

Maharaj Raghavraj Singh      +2

Kr. Bhawani Singh Kalvi        +3

Mr.  Lokendra Singh              +3

Total:    +10 

D. ROYAL SALUTE JODHPUR

1. Mr. Dhananjay Singh     +1

2. Mr. Vicky Nihalani          +2

3. R.K.K.V. Singh               +3

4. Mr. Malcolm Borwick      +6

Total: +12 

E. CENTRAL ACADEMY

1. Mr. Ankur Mishra            +0

2. Mr. Ricardo Nunez         +3

3. Mr. Uday Kalaan           +4

4. Mr. Simran Shergill       +5

Total: +12 

DRAWS:

18th Dec., 2013 at 2:00 PM First Match

Kings Stallion Club Vs. Sahara Warriors

18th Dec., at 3:00 PM Second Match

IPG Bedla Vs. Royal Salute Jodhpur 

19th Dec., 2013 at 3:00 PM

Kings Stallion Club Vs. Central Academy 

20th Dec., 2013 at 2:00 PM First Match

Royal Salute Jodhpur Vs. Central Academy 

20th Dec., 2013 at 3:00 PM Second Match

IPG Bedla Vs. Sahara Warriors 

21st Dec., 2013 at 3:00 PM Finals 

NOTES:

2 points for a win 0 for loss. Every game to a result.

Net goals, goals for, Goals against.

If 2 team are on the same points, who beat who rules will apply. 

About Royal Salute

Polo is a game of honour and respect, two values at the heart of Royal Salute. The greatest players are masters of their craft whose sublime horsemanship and respect for their mount allows them to play the noble sport according to the purity of its code.

Royal Salute truly believes and takes pride in the values of integrity and honour; the whisky is laid down to mature for at least 21 years, the unique bottle is meticulously handcrafted from the finest hand-selected porcelain, ensuring that the utmost attention to detail is paid to every element during its creation.

Royal Salute is a leading international supporter of polo, ‘the king of sports and the sport of kings’. Royal Salute World Polo is truly international with a presence in every major region globally:

  • Argentina Campeonato Abierto De Polo Argentina, Beunos Aires
  • Columbia Copa Uribe, Bogota, Columbia
  • China Royal Salute China Open, Tang Polo Club,  Beijing
  • India Royal Salute Maharaja of Jodhpur, Golden Jubilee Cup
  • Italy Polo Gold Cup,  Cortina d’Ampezzo
  • Korea Royal Salute Polo Club, Jeju Country Club, Jeju
  • Singapore Japanese Cup, Singapore
  • Spain Landrover International Tournament, Santa Maria Polo Club, Sotogrande
  • UAE Royal Salute Nations Cup, Desert Palm Resort,  Dubai
  • UK Westchester Cup, Guards Polo Club, Windsor, UK
  • USA Royal Salute Jubilee Cup, Greenwich Polo Club, Connecticut

About Chivas Brothers

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater, The Glenlivet, Royal Salute, Aberlour, Plymouth gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.

In July 2010 Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements.

Heaven Hill Distilleries, Inc. Adds Travis Zinkel as Alaska/Washington Regional Sales Manager – American Whisky News

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Heaven Hill Distilleries, Inc. Adds Travis Zinkel as Alaska/Washington Regional Sales ManagerBARDSTOWN, KY – Heaven Hill Distilleries, Inc. has hired Travis Zinkel as the Alaska/Washington Regional Sales Manager.  He will be responsible for management of the entire Heaven Hill portfolio throughout both states.  The position reports to Andy Shapira, Western Division Manager.

Prior to joining Heaven Hill, Zinkel worked in several capacities for Palm Bay International, including Regional Chain Manager, Alaska/Washington Area Manager, Washington State Manager, and Illinois Off-Premise Field Sales Manager.  He also spent three years in Sales and Merchandising roles at Southern Wine & Spirits of Illinois.

“Travis’ industry knowledge and experience, specifically in the states of Alaska and Washington, will be a tremendous asset to the company,” said Steve Feller, Vice President of North American Sales for Heaven Hill Distilleries, Inc.  “We are thrilled to have him as the newest member of our Sales Force.”

Travis is a graduate of the University of Wisconsin-Madison with a B.B.A. in Marketing.  He resides in Seattle, WA with his family.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon.  Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky.  Heaven Hill reminds you to “Think Wisely. Drink Wisely.”

Have a Happy Holiday with The Glenrothes

 

Here’s to the festive spirit

As we reach the end of the year, we’d like you to celebrate the holiday season with us by sharing your vintage moment.

We all have them, those moments where the perfect convergence of time, place and people create a memory that lasts forever. Just like our whisky, bottled only when it reaches the peak of its maturity.

Look back fondly and raise a glass for those moments that bring a smile to your face. Share your moment here.

Wishing you the very happiest of holidays from everyone here at The Glenrothes.

Whisky Inspires Scottish Designer of the Year “Award-winning Designer Judy Clark Creates Ardbeg-inspired Clothing Line – Scotch Whisky News

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Whisky Inspires Scottish Designer of the Year  

— Award-winning designer Judy Clark creates Ardbeg-inspired clothing line — 

Multi-award-winning Scottish fashion designer Judy R Clark has unveiled a stunning new range of tweed clothing for Islay single malt whisky, Ardbeg. 

Judy – who was named Womenswear Designer of the Year at the Scottish Style Awards 2013 and has commissioned bespoke pieces for leading global brands – has designed a collection of clothing which will be worn by Ardbeg staff worldwide. 

The “edgy” collection includes bespoke waistcoats and shorts for women, and matching waistcoat and trousers for men, which have been inspired by Ardbeg. 

Ardbeg is revered worldwide as the peatiest of the Islay malts and Judy has drawn inspiration from the herringbone pattern effect of the peat stacks found on the isle of Islay on the Inner Hebrides of Scotland, where Ardbeg is distilled. 

She incorporated the design into the bespoke, proprietary Ardbeg tweed, which was weaved at the family-run Islay Woollen Mill established in 1881. 

The colours of the beaches, hills, trees and peat are the tapestry of Islay and Judy has creatively woven these earthy tones through her designs. 

To enhance the luxury outfits, Judy added a triple lapel on the waistcoats to reflect the number of World Whisky of the Year awards Ardbeg has won. The brushed gold rivets along the collars represent Ardbeg’s logo and knotwork. 

Judy explains: “Creating a new line with Ardbeg has been wonderful as the inspiration from the whisky and location were endless. From design to the woven cloth, everything was produced in Scotland which really reflects Ardbeg’s almost 200-year heritage on Islay. 

“In addition, Ardbeg has always has always pushed the boundaries of whisky marketing and I was delighted to be able to come up with an edgy line that combines heritage and style in equal measure.” 

After graduating from Edinburgh’s Heriot Watt University in 2006, Judy worked with legendary fashion designer Alexander McQueen before going on to launch her own label.  

As well as her most recent award for Womenswear Designer of the Year, Judy has also won the prestigious JOLOMO award for Innovation and Creativity and the award for ‘Best New Designer’ at The Scottish Variety Awards in March 2012. In addition, she was selected by a panel of fashion experts at ‘Scotland Re:Designed’ to showcase her collections in New York, Chicago, London and Glasgow.  

Carolyn Sanchez, Ardbeg Brand Manager explains: “Judy’s beautiful tweed pieces clearly show how she has been inspired by Ardbeg’s attitude and its Islay heritage. Both brands are extremely innovative in their fields and the combination of both elements has created something truly distinctive.” 

The new range of clothing will be used as uniforms for Ardbeg trial and sampling teams around the world at whisky events. 

Notes to Editors:                       

About Ardbeg

Ardbeg prides itself on being the ‘Ultimate Islay Malt Whisky’. Established in 1815, Ardbeg is revered by connoisseurs around the world as the peatiest, smokiest and most complex of all the Islay malts. 

Despite its smokiness, Ardbeg is renowned for its delicious sweetness, a phenomenon that has affectionately become known as ‘the peaty paradox’. 

Ardbeg was voted ‘Scotch Whisky of the Year’ three years in a row by Jim Murray’s Whisky Bible and was awarded ‘World’s Best Single Malt’, ‘Best Islay Single Malt’ and the ‘Global Icon Visitor Centre Manager of the Year’ at the World Whisky Awards 2013. 

For more information on Ardbeg please visit: http://www.ardbeg.com/ 

Responsible Drinking

Ardbeg and The Glenmorangie Company advocate responsible drinking and suggest that drinkers savour Ardbeg in moderation and in line with recommended daily guidelines for alcohol consumption.  

About Judy Clark

Judy R Clark is a Scottish designer specialising in hand tailored womenswear designs comprising of Harris Tweeds, Scottish lace and antique fabrics. Her work has travelled the globe showcasing in Japan, Italy, Russia, London, New York, Chicago and numerous platforms around the UK. 

For more information on Judy R Clark visit: judyrclark.com 

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NEW SERIES OF TRIPLE MATURED SINGLE MALT SCOTCH WHISKY EXCLUSIVES FOR FRIENDS OF THE CLASSIC MALTS™ – Scotch Whisky News

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NEW SERIES OF TRIPLE MATURED SINGLE MALT SCOTCH WHISKY EXCLUSIVES FOR FRIENDS OF THE CLASSIC MALTS™ 

Diageo have announced a series of limited edition single malt Scotch Whiskies available exclusively to the Friends of the Classic Malts™.

Five different single malts will be released at intervals over the next 6 months, throughout UK, Germany and Switzerland.

The first releases, in December 2013 will be editions of Royal Lochnagar and Talisker. Three more single malts will be issued between January and June 2014: a further announcement with details of these releases will follow in January.

The distinctive feature of all the five malts in this rare and unusual series is that, in order to develop a whisky with a distinctive and complex profile that will intrigue the discerning connoisseurs among the Friends of the Classic Malts, they have been matured in a totally different way from the familiar Classic Malts Bottlings  – and different also from the Distillers Editions of the same single malts.

Triple matured

The single malts in these special Friends’ bottlings have all been triple matured. Their initial maturation has been, conventionally, in refill casks. Next the liquids were transferred to charred American oak hogsheads, imparting spicy notes and a touch of sweet oak. To complete the conversation between spirit and oak, the whiskies enjoyed a third maturation in European Oak refill casks which softened, mellowed and integrated the aromas and flavours. Finally the whiskies were bottled at a generous 48% ABV.

Royal Lochnagar exclusive for Friends of the Classic Malts

FOCM_2013_Talisker_A4

Exclusive reward

Only a few thousand bottles of each expression are being produced: no more than 24,000 bottles are available in total across the five editions, and via online retailers and at Distilleries.

“These are truly special whiskies which we are proud to offer as an exclusive reward to our loyal members of Friends of the Classic Malts”, said Julien LeBescond, Diageo’s Senior Brand Manager for Scotch Single Malts for in Western Europe. “We greatly value their support and enthusiasm, and we’re confident that they will enjoy these exciting and unique liquids which we asked our master blenders to prepare just for them.”

Limited and exclusive distribution for Friends

These limited editions are being made available in selected Western European markets and via online retailers exclusively to members of the Friends of the Classic Malts so a true reward for loyalty.

In addition, bottles will be available for purchase by personal visitors to the relevant distillery – though again, only to signed-up members of Friends of the Classic Malts, or to visitors who join during their visit. Whether purchased online or at the distillery, the bottles are priced at £80 and the equivalent in Euros, and sales are limited to two bottles per customer.

Friends of the Classic Malts

See Friends of the Classic Malts on Facebook

And on the Classic Malts website.

An ever-growing number of whisky enthusiasts sign up as members of the Friends of the Classic Malts  –  a community of Single Malt Scotch Whisky consumers around the world who wish to share their passion for Single Malt Scotch Whisky, explore the whiskies within the Classic Malts range, and discover the untold stories of some of Scotland’s best Distilleries.

The community currently consists of over 1 million Classic Malts enthusiasts around the world who enjoy the following benefits for free:

  • Behind the scenes footage, sharing the secrets and showcasing the personalities from our world of whisky through a monthly email program
  • Free guided tours at 12 of the Classic Malts distilleries across Scotland
  • Exclusive offers and competitions

Please consumer your Single Malt Whisky  in moderation.

The Classic Malts Selection, The Friends of the Classic Malts, The Classic Malts, Royal Lochnagar and Talisker words and the Quaich device and associated logos are trade marks. © Diageo 2013

LOVE ORCHESTRATES EXPLODING ‘SYMPHONY’ OF FLAVOURS IN NEW JOHNNIE WALKER TV ADVERT – Scotch Whisky News

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LOVE ORCHESTRATES EXPLODING ‘SYMPHONY’ OF FLAVOURS IN NEW JOHNNIE WALKER TV ADVERT  

Manchester and Shanghai: 16th December 2013: Creative agency, LOVE, has just finished working with British film director, Jake Scott, on a vibrant new TV advert for Johnnie Walker Black Label. Filmed in Bangkok, the advert sets out to capture the big bold flavours of Diageo’s best selling whisky and features a “symphony” of exploding fruits, spices, flower petals and billowing smoke. The iconic Striding Man – introduced by LOVE as a contemporary character last year – is at the heart of the narrative once again. 

Being launched this month in China, the TV ad is part of a wider campaign to engage with a youthful Chinese demographic and introduce them to Black Label as a premium brand with complex flavours; other cities will be targeted next year. The 60, 30 and 15 second TV spots are being supported with outdoor advertising. 

Mark Williams, Creative Director of Advertising at LOVE says: “We were really keen to bring the concept of the big bold flavours to life and wanted to film the ad in real time without the use of CGI. Jake got this straightaway and his treatment felt almost symphonic – as he describes it “soulful’ – and it worked really well for us. 

“The advert also presented us with an opportunity to place the Striding Man – the embodiment of Johnnie Walker – in a social setting. So, he’s at the centre of the commercial, but he still keeps his anonymity and a sense of mystique.” 

60sec adhttp://vimeo.com/wearelove/jwblchina

BTS adhttp://vimeo.com/wearelove/jwblchinabts 

Credits: 

Agency: LOVE 

Director: Jake Scott 

Production company: Ridley Scott Associates, London 

Print photography: John Ross, Ross Photography 

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