Jim Beam Continues Flavor-Infused Bourbon Innovation With Release Of Jim Beam Kentucky Fire™

Deerfield, Ill. – October 7, 2014 – Jim Beam® Bourbon is kicking things up a notch with its third flavored whiskey offering. Jim Beam® Kentucky Fire™, the latest flavored bourbon expression by the world’s No. 1 bourbon, features the flavor of red hot cinnamon liqueur to deliver a fiery kick and a smooth finish that makes for a perfect shot.

“We’ve led the category in flavor innovation in recent years with Red Stag by Jim Beam, Jim Beam Maple and Jim Beam Honey, but our latest flavor certainly turns up the heat,” said Chris Bauder, General Manager of Whiskies at Beam Suntory. “We’re thrilled with the initial excitement we’ve seen for Jim Beam Kentucky Fire and are thrilled to continue to bring new and interesting flavor options to our fans and those who are new to whiskey.”

Jim Beam Kentucky Fire is bottled at 70-proof. It delivers an intense, sweet taste that complements the Kentucky Straight Bourbon Whiskey it’s made by, with a smooth cinnamon finish. Jim Beam Kentucky Fire is the perfect bourbon to enjoy as a shot, chilled, straight, or on the rocks, and is ideal for anyone who already enjoys flavored whiskey.

To support the launch, Jim Beam will release a collection of digital videos featuring the ultimate cinnamon bourbon-inspired shot rituals for Jim Beam Kentucky Fire fans – proving that there is truly no wrong way to get #FiredUp. Starting in late-September, these videos will be available on Jim Beam’s social channels including Facebook, Twitter, and YouTube.

Examples of Jim Beam Kentucky Fire bourbon’s tongue-in-cheek shot rituals include:

• “The Slow Burn” (Step one, prepare your palate; step two, take a shot of Jim Beam Kentucky Fire slow)
• “The Kentucky Standard” (Step one, order a round of Jim Beam Kentucky Fire; step two, drink it!)
• “The Kentucky Tycoon” (Order shots of Jim Beam Kentucky Fire for the whole bar, make it rain fire)

As part of the brand’s digital marketing campaign in support of the launch, Jim Beam’s digital AOR, Mekanism, will run the digital videos on various online, mobile, social and experiential channels, such as Facebook, Twitter, YouTube, ESPN, AOL, Kargo, Viacom, and NBCUniversal. The digital advertisements will run through early November 2014.

Jim Beam® Kentucky Fire™ In the News:

Jim Beam Kentucky Fire has already generated substantial interest from whiskey enthusiasts. Geoff Kleinman from DrinkSpirits.com noted that the spice level in Jim Beam Kentucky Fire is “balanced with the underlining sweetness, and addition of subtle whiskey notes are all exactly where they need to be for this kind of product”(August 2014).

AskMen’s.com writer Robert Haynes-Peterson stated that Jim Beam Kentucky Fire “The result is sweet, but not sickly so, with the bold, woody bourbon doing some of the heavy lifting” (August 2014). Peterson also stated in Examiner.com that “as a chilled shot, it (Jim Beam Kentucky Fire) works perfectly, and the herbaceous complexity of the bourbon counterpoints the cinnamon liqueur better than the brash sweetness of Canadian whisky commonly used in other “hot” flavored whiskeys” (July 2014).

Jim Beam Kentucky Fire is available now in select bars and retail locations nationwide and has a suggested retail price of $15.99 for 750mL. Price varies by market and product size, which includes 50mL, 375mL, 750mL and 1L.

For more information, like Jim Beam’s Facebook page (www.facebook.com/JimBeam), follow the brand on Twitter (@jimbeam) or visit www.jimbeam.com/kentucky-fire. 

About Beam Suntory Inc. 

As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits that Stir the World.  Consumers from all corners of the globe call for the company’s brands, including the flagship Jim Beam bourbon and Yamazaki Japanese whisky, as well as world renowned premium brands including Maker’s Mark and Knob Creek bourbons, Hakushu and Hibiki Japanese whiskies, Teacher’s,  Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur.  The company generates annual worldwide sales of approximately $4.6 billion excluding excise taxes.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and entrepreneurial culture.  Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.  For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com

Jim Beam® Single Barrel Bourbon Announces The Finest Fan “Statements” To Appear On Bottle Labels

Deerfield, Ill. – September 22, 2014 – Today, the world’s No. 1 bourbon is excited to announce the winners of the Jim Beam® “Single Barrel, Single Statement” Contest. Taking crowdsourcing to the next level by allowing fans to help co-create onto actual bottle labels sold in stores, Jim Beam® Single Barrel Bourbon asked its fans to share personal “statements” – their wisdom for enjoying bourbon – that are as individual and unique as the brands’ first-ever single barrel bourbon.

With the same level of dedication and selectivity that goes into finding the less than one percent of barrels that qualify to be chosen for Jim Beam Single Barrel, Fred Noe, Jim Beam’s 7th Generation Master Distiller helped to select the finest six (6) statements from more than three-thousand eligible entries. Winning statements include:

Two (2) Grand Prize Winners:

• “Toast to the past and the adventure ahead” – Joshua Stewart (Jacksonville, FL)
• “Sometimes, it’s good to be single” – Jason Reyna (Dallas, TX)

Four (4) First Place Winners:

• “Single Barrel. Countless memories” – Robert Wyrick (Gibsonville, NC)
• “Good bourbon is like a good friend: unforgettable” –  Bob Karlovits (Pittsburgh, PA)
• “Life, like Single Barrel, is best savored slowly” –  Arlene Naganawa (Seattle, WA)
• “The taste of great family tradition” – Jerry Thompson (Louisville, KY)

“Every bottle of Jim Beam Single Barrel bourbon represents individuality – not only with the distinct flavor and personality of the liquid itself, but also with its hand-written bottle labels and the distillers’ wisdom that’s printed on the back labels,” said Noe. “We were thrilled with the response from our fans to share their statements and be a part of our craft-making process.”.”

The Jim Beam® “Single Barrel, Single Statement” contest was held between July 16 and August 17. During that time fans of legal drinking age were asked to share their “single statement” – their wisdom for enjoying bourbon within 50 characters or less at www.JimBeamSingleStatement.com – for a chance to be featured on the actual bottle labels of Jim Beam® Single Barrel.

Jim Beam® “Single Barrel, Single Statement” Prizing Details

The six winning statements will begin appearing on bottle labels of the super-premium Jim Beam® Single Barrel bourbon in stores across the nation starting in early 2015.

In addition to having their names and statements printed on bottle labels sold across the nation, all six winners will receive an authentic Jim Beam® Single Barrel Bourbon barrelhead, customized with their name and statement, autographed by Noe.

The two Grand Prize Winners will also receive a once-in-a-lifetime, private bourbon tasting in their hometown with friends and Noe in early-December.

To view the six winning statements mocked up as bottle labels, visit www.JimBeamSingleStatement.com.

About Jim Beam® Single Barrel Bourbon

• Jim Beam® Single Barrel, the first ever single barrel bourbon from Jim Beam, is a smooth and approachable hand-crafted Kentucky Straight Bourbon bottled at 95 proof to commemorate the first barrel of Jim Beam made in 1795.
• Less than one percent of barrels qualify to be chosen for Jim Beam® Single Barrel with each producing more than 200 bottles that are individually bottled and hand-numbered with care to ensure a unique taste profile and premium quality for a perfectly crafted bourbon.
• Barrels are carefully selected from a range of racks that excludes the top and bottom to ensure the perfect taste, consistency and color of this new, super-premium expression that marks the historic and exciting move by Jim Beam into the quickly growing arena of premium bourbons.
• Jim Beam® Single Barrel is a rich, full-bodied bourbon with well-balanced notes of vanilla, oak and caramel. The aroma carries a rich oaky background with a light spiciness.
• Jim Beam® Single Barrel is the perfect sip and savor bourbon to enjoy neat or on the rocks.

For more information on Jim Beam® Single Barrel, please “like” Jim Beam on Facebook (www.facebook.com/jimbeam), follow @jimbeam on Twitter or visit www.jimbeam.com/single-barrel.

About Beam Suntory Inc. 

As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits that Stir the World.  Consumers from all corners of the globe call for the company’s brands, including the flagship Jim Beam bourbon and Yamazaki Japanese whisky, as well as world renowned premium brands including Maker’s Mark and Knob Creek bourbons, Hakushu and Hibiki Japanese whiskies, Teacher’s,  Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur.  The company generates annual worldwide sales of approximately $4.6 billion excluding excise taxes.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and entrepreneurial culture.  Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.  For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

The ICEBIRG Press creates a better ice sphere maker for whiskey drinkers 

Boise, ID, USA – October 20, 2014 – The ICEBIRG Press has created a better ice sphere maker for whiskey drinkers. Owners Jeff and Kevin Brackus, of Advanced Precision Machining Inc. in Meridian Idaho, created the ICEBIRG Press when they were unable to find an ice press on the market without problems. Other ice presses on the market don’t have the advanced features of the ICEBIRG Press like the melt runoff drain/alignment system, multipurpose channel and drain/alignment holes that make it easier to use and a water-tension removal dial that keeps you from fighting with the press to retrieve your ice sphere. The ICEBIRG Press also has air pressure release holes to relieve pressure during the speedy ice sphere creation process.

The ICEBIRG Press uses thermal mass and gravity (no motor or power required) to create a 2.5 inch ice sphere in less than one minute. For whiskey drinkers, a 2.5 inch ice sphere helps enhance your whiskey of choice rather than just making it cold. Developed to exist between a warm stiff “neat” drink and a super cold and diluted “on the rocks” drink, with the ICEBIRG Press you can have the best of both worlds, at a price point that rivals that of other ice presses on the market.

The ICEBIRG Press is currently available through their Kickstarter campaign at https://www.kickstarter.com/projects/icebirg/icebirg-ice-ball-pressthe-single-malt-specialty through November 5, 2014.

THE GLENLIVET NÀDURRA UNVEILS HAND-CRAFTED
DRAM CHAIR BY AWARD-WINNING DESIGNER GARETH NEAL

The Glenlivet, the single malt that started it all, has unveiled the latest innovation from its Nàdurra range, The Glenlivet Nàdurra Dram Chair. A celebration of modern craftsmanship, the Dram Chair aims to provide the perfect setting in which whisky connoisseurs can relax and enjoy a dram of single malt Scotch whisky.

The Dram Chair is the result of a collaboration with award-winning British designer, Gareth Neal, whose original furniture is popular among discerning customers around the world. Neal drew inspiration from the traditional, nineteenth century production methods at the heart of Nàdurra, meaning ‘natural’ in Gaelic, to design a contemporary piece that captures the spirit of the range.

 The frame of the chair is hand-crafted from oak, so crucial to the maturation of The Glenlivet spirit, while the leather seat has been steeped in oak bark by the only remaining oak tannery in Great Britain. The copper rivets, which mirror the distillery’s copper pot stills, secure the chair and ensure that it will withstand the test of time and a dram can be nestled comfortably on the chair’s arm.

The original design will be on display for a limited time at The New Craftsmen store in Mayfair, London, before it becomes an exhibit at The Glenlivet Distillery. Members of The Guardians of The Glenlivet online community can commission a chair to order at a cost of £6,200, and customise which arm of the chair should be equipped to house a dram. Each bespoke chair will be etched and numbered to create subtle variations and originality for collectors.

Commenting on the launch, Neal said: “My core values are people, process and place, so spending time with the handful of people who make The Glenlivet Nàdurra and witnessing first-hand the time-honoured processes that are used to create this fine whisky was truly inspiring. I have used a similar, hand-crafted approach to my own production methods for this unique dram chair.

“Enjoying a dram is a moment of escapism and I wanted to immerse the sitter in the materials that have brought this moment of pleasure about, in absolute comfort. The piece is so lightweight that it can literally be transported to a location of choice. I imagined a dramatic vista of the Scottish Highlands but the collector can create their own perfect Nàdurra moment.”

Nikki Burgess, Global Brand Director of The Glenlivet, added: “Neal and The New Craftsmen were obvious partners to commission to make The Glenlivet Nàdurra Dram Chair. They are passionately committed to a shared vision: combining the unique heritage of British craftsmanship with a sense of modernity. The partnership has resulted in something naturally crafted that is surprising and unique – a timeless original.”

 The Glenlivet Nàdurra is batch produced at cask strength using traditional methods and is bottled without chill-filtration, which offers additional complexity, body and a richer texture. The Dram Chair launch continues an innovative year for The Glenlivet Nàdurra, which has included the expansion of the range with two permanent new additions; Nàdurra Oloroso, matured exclusively in sherry casks, is extending its presence from Travel Retail into domestic markets, while Nàdurra First Fill Selection was launched last month and is rolling out into markets worldwide.

NOTES

About Gareth Neal
Gareth Neal is a London-based furniture maker with a unique approach to design; through material inventiveness, curiosity and reinterpretation, he has helped to shape a new era within the context of design and craft. Gareth’s work ranges from individual pieces for the international collectors market, to bespoke commissions for private clients, & the design of production pieces for industry.

www.garethneal.co.uk

About The New Craftsmen

Launched in December 2012 in Mayfair, The New Craftsmen works to promote and sell craftsmanship from the British Isles, from a selection of Britain’s finest makers, working in textiles, silverware, furniture, ceramics, jewellery, glassware and beyond, including Gareth Neal. In June 2014 they opened their first permanent space in Mayfair, located in a late 19th century building that was once a workshop to makers of breeches. From here they sell the work of a growing network of makers, as well as manage bespoke commissions for those looking for completely unique pieces. Work is also sold online and shipped internationally.

www.thenewcraftsmen.com

ABOUT CHIVAS BROTHERS

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.

www.chivasbrothers.com

@ChivasNewsRoom

ABOUT THE GLENLIVET

Created by George Smith in 1824, The Glenlivet is the original single malt Scotch whisky, renowned for its smooth and fruity flavor profile. Today, The Glenlivet is the No. 2 single malt Scotch whisky in the world and the No.1 single malt Scotch whisky in the USA, the world’s largest malt whisky market. The Glenlivet is also the biggest contributor to the volume growth of the single malt category worldwide, adding more than any other single malt whisky brand over the last five years. As the single malt that started it all, The Glenlivet is committed to continuing its legacy for crafting single malt whiskies of outstanding quality and for pioneering innovation within the category. The brand has introduced a raft of successful initiatives in recent years aimed at improving understanding and interest in single malt whisky, such as the launch of The Glenlivet Alpha, a mystery single malt released without cask information or tasting notes, and the creation of The Glenlivet Guardians, an online hub for fans of The Glenlivet worldwide to engage with the brand and each other.

 www.theglenlivet.com

@TheGlenlivet

The Could-Be-True Story of Ballantine’s: New and Compelling Film Content Brings Ballantine’s Stay True Story to Life – With a Unique Twist!

Europe’s No.1 whisky releases humorous new film to reveal what could have happened if Ballantine’s history had taken an unexpected and alternative route through the years…

Ballantine’s is today announcing the launch of a new digital campaign that aims to highlight to its fans around the world both its vibrant personality and its commitment to staying true to itself throughout its near 200 year history.

Conceived and created by M&C Saatchi London, the campaign goes live with the release of two films; The Could-Be-True Story and The Stay True Story, both of which can be viewed at www.YouTube.com/Ballantines. The Could-Be-True Story first takes the viewer through Ballantine’s impressive heritage in an unexpected and humorous way, illustrating what could have happened had Ballantine’s not stayed true to founder George Ballantine’s vision. The Stay True Story of Ballantine’s then supports and complements the lead ‘Could-Be-True’ film, recounting Ballantine’s true brand story and demonstrating the ways in which the brand actually has stayed true since its creation in 1827.

The films will be seeded on Ballantine’s global social media platforms and further amplified in key markets around the world. The launch will also be supported by a media outreach programme that aims to grab the attention of relevant bloggers and media in a humorous and unique manner.

This new campaign is the latest in a series of successful marketing initiatives from Ballantine’s, which has seen the brand make a concerted effort to connect with consumers through digital media. This consumer engagement strategy is paying off, with Ballantine’s showing a strong performance* in key markets such as South Africa (109% annual growth), Brazil (51% annual growth), India (18% annual growth), and Poland (13% annual growth).

Ballantine’s Global Brand Director, Peter Moore, comments: “As a brand that prides itself on its reputation for innovation, we have long understood the potential that engaging, digital content provides, allowing us to connect with independent-minded adults. With these new films, we’re aiming to tell the story of Ballantine’s in a surprising and light-hearted manner, and one that is unexpected of a Scotch whisky brand. We are hopeful that this approach will capture the attention of our audience, showing them that whilst Ballantine’s is a well-established brand with a long history of tradition, we have a sense of humour and an individual style, making us a brand that remains relevant today.”

Notes

About Ballantine’s

Ballantine’s is the No.1 Scotch whisky in Europe and the No. 2 Scotch whisky in the world with the range selling over 70 million bottles a year worldwide. Ballantine’s has won more than 130 trophies and medals at international competitions in the past 10 years for its outstanding quality, as a result of its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the exclusive 40 Year Old, is the most extensive in the world of Scotch and is maintained by Master Blender Sandy Hyslop, continuing the brand’s tradition of Master Blenders that dates back to 1827. In 2013, Ballantine’s continued its innovative approach by launching Ballantine’s Brasil, a spirit drink made from selectively cask steeping Scotch whisky with Brazilian lime peel.

www.ballantines.com

About Chivas Brothers

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.

www.chivasbrothers.com

HAIG CLUB opens its doors to the world

 Global arrival of new Single Grain Whisky welcomes in a new era for Scotch

“Forget everything you thought you knew about Scotch”

Dave Broom, whisky writer

EDINBURGH, October 6, 2014. Diageo, a global leader in beverage alcohol, today announced the worldwide launch of its new Single Grain Scotch Whisky, HAIG CLUB™.

The distinctive and sophisticated new whisky, developed in partnership with global icon David Beckham and British entrepreneur Simon Fuller will now be available in bars, restaurants and retail stores in the United Kingdom and rolling out in the next few weeks in China, South Korea, Vietnam, Malaysia, Singapore and the United States, expanding to additional markets in the near future. The brand will also now be available in duty free shops globally following its exclusive release period in the UK and a limited number of duty free stores earlier this year.

“HAIG CLUB™ is designed to be different,” said Kathy Parker, Senior Vice President, HAIG CLUB™. “Historically Single Grain Whisky has been in the shadow of Single Malts and Blended Scotch, but HAIG CLUB™ represents a new direction in Scotch Whisky, which brings Single Grain Scotch to the forefront.

This is a whisky that welcomes in a new era for Scotch. The rise of Single Grain Whisky has been both predicted and eagerly anticipated by whisky experts in recent years and with HAIG CLUB™ we are thrilled to give this ‘hidden gem’ the attention and appreciation it deserves.”

Crafted at Scotland’s oldest grain whisky distillery – Cameronbridge in Fife – HAIG CLUB™ is built on heritage but designed for the modern world. The House of Haig can trace its whisky producing roots back to the seventeenth century, making the Haig family Scotland’s oldest grain whisky dynasty.

Parker continued, “Working with partners like David Beckham and Simon Fuller has brought a new perspective to what we do, helping us to break new ground. Both David and Simon are renowned for shaking up every sector in which they work and this has been no exception. We believe that people around the world are going to love what we’ve created together – we can’t wait for them to try it.”

The contemporary appearance of the square HAIG CLUB™ bottle draws on a history of innovative bottles produced by the House of Haig. The blue glass bottle was inspired by the tradition of blenders using blue tasting glasses so the spirit can be reviewed on aroma and taste alone.

The unique flavours of the whisky itself are created by master blender Chris Clark carefully selecting mature whisky from Refill, American Oak and Rejuvenated casks producing a stunning Single Grain Scotch Whisky with a fresh, clean style showcasing butterscotch-smooth tropical fruit and unexpected, spicy backing harmonies. HAIG CLUB™ is a whisky crafted to appeal to people who are new to whisky and whisky connoisseurs alike.

“I am incredibly proud to have been part of the creation of HAIG CLUB™,” said David Beckham. “I think we have made something really special. For me it has meant understanding how whisky is made and enjoyed and then working with some incredible people to write a new chapter for Haig.”

Responsible drinking is at the core of HAIG CLUB™, with David Beckham supporting the brand’s philosophy of quality over quantity. David said, “I appreciate a well-made drink and I like to take my time and enjoy it – I try to drink better, not more.”

To celebrate the global launch of HAIG CLUB™ David Beckham and business partner Simon Fuller hosted an exclusive HAIG CLUB™ weekend in the heart of Scotland on the outskirts of Edinburgh. Attended by Victoria Beckham, and other guests, the weekend gave Beckham and Fuller the opportunity to personally introduce friends both old and new to the whisky and the brand that they have helped create.

Simon Fuller commented, “This is a great partnership between one of the world’s most iconic stars and a company that is a true leader in the global sprits industry. Now we can all celebrate together as HAIG CLUB™ is launched worldwide and can be enjoyed by everyone!”

Welcome to HAIG CLUB™. Enjoy Responsibly.

About HAIG CLUB™:

HAIG CLUB™ is a new Single Grain Scotch Whisky from Diageo produced in partnership with global icon David Beckham and entrepreneur Simon Fuller. HAIG CLUB™ is as much built on tradition and heritage as it is a Scotch Whisky designed for our modern world. Built on nearly 400 years of distilling heritage, this is a Single Grain Scotch Whisky realized in a radical new way. HAIG CLUB™ welcomes people to living well and drinking in moderation. As part of his partnership, David Beckham supports the HAIG CLUB™ responsible drinking campaign philosophy and the belief in quality over quantity. Additional information about HAIG CLUB™ may be found at http://www.HaigClub.com or facebook.com/HaigClub.

About Diageo:

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, JεB, Buchanan’s, Windsor and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere.

About David Beckham

David Beckham is one of the world’s most iconic sportsmen. With a professional football career spanning over twenty years, he captained his country for six years, won the British Premier League six times, the UEFA Champions League (with Manchester United) in 1999, and was runner up in the FIFA ‘World Player of the Year’ Awards in 1999 and 2001.

Having left Manchester United in 2003 for four successful seasons with Real Madrid, Beckham moved to LA Galaxy in 2007, taking the team to two MLS Cup Championships (2011, 2012) while participating in a unique time-share agreement with AC Milan, first in January 2009 and then again in January 2010.

Now retired, Beckham has been appointed global ambassador for the Chinese Football Association and has announced that he will co-own a Major League Soccer expansion team in Miami. Married to Victoria and father to four children, Beckham’s fame extends far beyond the pitch. Noted as a keen advocate of charitable work, he has supported UNICEF since his days at Manchester United, becoming a Goodwill Ambassador in 2005 with a special focus on UNICEF’s Sports for Development program. David is also on the Leadership Council for charity Malaria No More.

An astute businessman, David Beckham will play an integral role in developing the Haig Club brand, its strategy and positioning. In addition, he will lead the promotion of the responsible drinking programme for Haig Club, which is at the heart of the brand.

About Simon Fuller

Simon Fuller is the founder of XIX Entertainment and the creator of the most popular entertainment show in America of the last ten years (American Idol: source AC Neilsen), Simon Fuller is known for his work in discovering and guiding an impressive list of music artists that include Annie Lennox, Kelly Clarkson, The Spice Girls, Amy Winehouse, Carrie Underwood, Will Young, Lisa Marie Presley, Cathy Denis and others.

In 2011 iTunes named Simon Fuller ‘the most successful manager of the digital era’ and a year later he was honored with a star on the Hollywood Walk of Fame for his contribution to the global entertainment industries.

In addition to his TV and music work, Simon Fuller’s business oversees the careers of David Beckham, Formula 1 world champion Lewis Hamilton, Tour De France winner Sir Bradley Wiggins and Grand Slam winning tennis champion Andy Murray, as well as being the joint owner of two highly respected fashion businesses with the designers Roland Mouret and Victoria Beckham.

Simon Fuller has long standing associations with several charitable initiatives, including Greenpeace, Amnesty International, Save The Children, The Prince’s Trust, Malaria No More, The United Nations Foundation and Comic Relief.

Chivas Welcomes a New Level of Luxury with the Launch of Chivas Regal Extra

Chivas Regal, the world’s first luxury whisky, is launching Chivas Regal Extra, the first expression to be added to the iconic brand’s timeless range of blended Scotch whiskies for seven years.*

The new super-premium expression, which will be available in domestic markets from October 2014 and in Global Travel Retail from March 2015, has been created by Chivas Regal’s longstanding Master Blender, Colin Scott, as a tribute to James and John Chivas, the two brothers who famously pioneered the art of blending whisky in the 19th Century. Chivas Regal Extra is a special selection of whiskies matured in Oloroso sherry casks together with the rarest and finest malts in the Chivas inventory to create a rich and generous Chivas blend.

An incredibly rich and discerning interpretation of the Chivas signature style, Chivas Regal Extra has a fruity, sweet nose with notes of ripe pears, creamy toffee and a hint of ginger. The ripe pears continue on the palate, with sweet tropical flavours of melons and soft notes of vanilla and caramel, blending with spicy notes of cinnamon and hints of almonds, leading to a long and fulfilling finish.In-keeping with the other whiskies in the Chivas Regal family, Chivas Regal Extra bears all the aesthetic hallmarks of a classic luxury whisky. The textures and opulent colours featured on the carton and the bottle convey the richness of both Chivas Regal Extra’s taste and heritage, as well as its super-premium positioning, making it an ideal whisky for gifting.

Richard Black, Global Brand Director for Chivas Regal comments, “As the world’s first luxury whisky, Chivas Regal has a long history of important milestones that have helped shape the Scotch whisky category and define cocktail culture and the tastes of consumers the world over. The release of Chivas Regal Extra marks another momentous milestone for Chivas and we’re confident that this new super-premium whisky with its rich, generous flavour profile, will be well received by those looking for a truly rewarding and enriching whisky experience.”

The launch of Chivas Regal Extra will be supported through a range of marketing activities including in-store promotional materials and sampling, digital merchandising and print advertising.An exclusive range of Chivas Regal Extra cocktails have also been developed by Max Warner, Global Brand Ambassador for Chivas Regal, to meet the needs of the more adventurous discerning whisky drinker. The range includes six recipes featuring Chivas Regal Extra, with the addition of fortified wines to evoke the richness from the sherry casks which are at the heart of Chivas Regal Extra’s flavour profile.Chivas Regal Extra is the fifth permanent expression in the Chivas Regal family, sitting within the super-premium range, positioned between Chivas 12 and Chivas 18. Chivas Regal Extra has a 40% ABV.Watch the videos on Chivas Extra and explore the expression’s taste profile and signature cocktail recipes at www.chivas.com-

*Chivas Regal Extra is the first global expression to be released by Chivas Regal since Chivas 25 Years Old which was launched in 2007.

Notes

About Chivas Regal

Chivas Regal is a truly global brand, selling 4.9 million 9L cases annually in more than 150 countries across Europe, Asia Pacific and Americas. The Chivas Regal range is the epitome of style, substance and exclusivity and includes Chivas Regal 12, 18 and 25 Year Old.www.chivas.com

About Chivas Brothers

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater gin, The Glenlivet, Royal Salute, Aberlour, Plymouth gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.www.chivasbrothers.com

Auchentoshan® Single Malt Lowland Scotch Whisky Introduces Auchentoshan® American Oak

Glasgow, Scotland (October 7, 2014) – Auchentoshan® Single Malt Lowland Scotch Whisky known for triple distilling every single drop, introduces Auchentoshan® American Oak. Releasing flavor layers of vanilla, caramelized sugars, coconut and oak spices, Auchentoshan American Oak is the first ever Auchentoshan to be matured exclusively in first fill ex bourbon casks. The name harkens to the 100 year old oak trees (of the Quercus alba species) grown in the North American mountains which become bourbon casks that will eventually age Auchentoshan Scotch Whisky’s newest expression. Auchentoshan American Oak will become a permanent member of the core Auchentoshan portfolio, which includes 12 Years Old and Three Wood. Auchentoshan American Oak is available nationwide with a suggested retail price of $39.99/750ml.

Auchentoshan is Always Triple Distilled
Auchentoshan prides itself in its unique tradition of triple distilling every single drop. This means that the spirit produced reaches 81.5% alcohol by volume, significantly higher than most single malt whisky distilleries in Scotland. The lightness of the liquid enables it to more readily absorb every characteristic it is exposed to in the cask.

American Oak Maturation
Auchentoshan creates a smooth and complex spirit that ages beautifully in first fill ex-bourbon casks. The North American oak barrels used for American Oak maturation are first seasoned with American bourbon whiskey, which serves to remove the harsher bitter oak tannins and break down the oak to re lease even more vanilla, coconut and silky maturation oils.

Judicious Cask Selection
The maturing Auchentoshan spirit is regularly sampled by Rachel Barrie, Auchentoshan Master Blender, drawing hundreds of samples from different positions in the warehouse. Auchentoshan has found that higher positions in the warehouse promote more spice and intense bourbon vanilla extraction from the oak, whereas casks matured nearer ground level promote softer peach and citrus fruit top notes and silky coconut. Barrie hand selects the casks that are then married together for several months to achieve a multi-layered balance of vanilla sweetness, clean citrus scent and a refreshingly smooth taste.

With a nod to its triple distillation and American oak maturation, Auchentoshan American Oak presents several cocktails where American Oak can be used as a delicious substitute:

Make it a Triple | Riff on a cocktail that is typically made with Irish whiskey, Auchentoshan American Oak works well because of its triple distillation.

• 1 oz. Auchentoshan® American Oak Single Malt Scotch Whisky
• .25 oz. Lillet® Vermouth
• .25 oz. Pierre Ferrand® Dry Curacao
• 2 Dashes Orange Bitters

Stir all ingredients together and strain into a coupe glass. Garnish with lemon peel.

Seelbach | A pre-prohibition cocktail famously made with bourbon, Auchentoshan American Oak works well here because of its bourbon barrel maturation.

• 1 oz. Auchentoshan® American Oak Single Malt Scotch Whisky
• .25 oz. Pierre Ferrand® Dry Curacao
• 7 dashes Angostura® Bitters
• 7 dashes Peychaud’s® Bitters
• .25 oz. Champagne

Stir ingredients over ice, strain into a chilled flute, top with Champagne and lemon twist garnish.

Triple A | Punch created by Julieta Campos of The Berkshire Room, Chicago.

• 1 oz. Auchentoshan® American Oak Single Malt Scotch Whisky
• .25 oz. Ginger Syrup
• .5 oz. Lemon Juice
• .25 oz. Apricot Liqueur
• .25 oz. Aperol® Aperitif

Serve in tumbler/punch cup. Top with a few Maldon® salt flakes.

TASTING NOTES: Auchentoshan American Oak Single Malt Scotch Whisky, 40% ABV
To the eye:  Bright gold.
To the nose:  Bourbon vanilla and coconut with layers of zesty citrus fruit.
To the tongue:  Refreshingly smooth yet lively with vanilla cream, coconut and white peach.
To the end:  Crisp, with sugared grapefruit and a hint of spice.

ABOUT AUCHENTOSHAN SINGLE MALT SCOTCH WHISKY

The award winning Auchentoshan portfolio includes Auchentoshan 12 Year Old, Three Wood, 18 Year Old and the limited release 21 Year Old, in addition to select vintage, limited edition releases. Auchentoshan is available nationwide in the U.S and in more than 45 countries worldwide. The Auchentoshan portfolio is imported to the U.S. by Beam Suntory, Inc. For more information about Auchentoshan, visit www.auchentoshan.com, https://www.facebook.com/auchentoshan, and on Twitter @theauchentoshan.

ABOUT BEAM SUNTORY INC.

As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits that Stir the World.  Consumers from all corners of the globe call for the company’s brands, including the flagship Jim Beam bourbon and Yamazaki Japanese whisky, as well as world renowned premium brands including Maker’s Mark and Knob Creek bourbons, Hakushu and Hibiki Japanese whiskies, Teacher’s,  Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur.  The company generates annual worldwide sales of approximately $4.6 billion excluding excise taxes.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and entrepreneurial culture.  Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.  For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

NZ Joins the Greats of World Whisky

Oamaru, New Zealand– Oct 7, 2014 – New Zealand has become the first nation outside Japan and Europe to mature and release a 25 year old Single Malt whisky. Following extensive barrel selection, the company has released a limited quantity of just 484 bottles onto the market.

“We are so grateful for the international support of the world’s whisky community over the last four years, which has given us the confidence to launch our 25 year old,” says company CEO Greg Ramsay. “We are already humbled by the pre-orders and glowing feedback of those who have taken their first sips.”

The 25 year old, made from 100 per cent malted New Zealand barley distilled in the lost Dunedin distillery, has been aging in American Oak, ex-bourbon barrels from Four Roses Distillery  for a quarter of a century. The rich flavours have softened and sweetened into a complex array of tropical fruits, butterscotch, toasted orange peel and a hit of sea spray.

The 25 year old is a salute to the craftsmanship of those early distillers, including Cyril Yates who played a hand in this newly released drop. “It’s got to be made properly all the way through from the farmer growing barley to the cooper sealing up the staves, and then it does the magical maturation in the barrel before coming out as liquid gold,” explains Yates who dedicated 40 years of his life to the New Zealand whisky industry.

The New Zealand Whisky Company is a success story that signals a revival of the whisky industry in New Zealand. “The whisky was once distilled by Seagram’s in Dunedin before the distillery was sold in 1997 as part of a global rationalization” explains Kay Hansen, who in her four years working in the Oamaru Cellar Door and Bondstore, has been identified as having a rare talent for combining barrels for the batch production.

“Kay’s palate is no-nonsense; she doesn’t get all tied up in disappearing cinnamon, or a bounce of Marzipan. She combines barrels that complement each other with layers of sweetness, spices, a creamy mouth-feel and a moreish aftertaste,” comments Greg Ramsay. “I think Kay might be the first lady in the history of the world of whisky, entrusted in delivering a 25 year old Single Malt.”

Kay continues, “my barrel selection all goes back to what I enjoy seeing in visitors at our Cellar Door, often first-timers or ‘whisky virgins’ as I call them, and the look of total satisfaction as they discover the variety of flavours that only Single Malt provides. So I want to put together whiskies that are broad and open up with water, but without any particular flavour that is too dominant or in your face.”

Following an international design competition, the packaging for the 25 year old emerged. Greg Walko and Petra Kosik, hailing from a small Hungarian design studio took honours, trumping a strong international field. With its contemporary styling, the packaging brings a quarter-of-a-century-old drop into the modern day.

In London last year, the New Zealand Whisky Collection’s DoubleWood won the category for Best Australasian Blend, while the South Island Single Malt was awarded the DoubleGold at the San Francisco Spirits Competition.

As well as regaining the foothold once held across New Zealand by Wilsons, the whisky is now exported from Oamaru and available across Canada, the UK, Australia and Europe. The 25 year old is now available for pre-order at www.thenzwhisky.com.

More information about the New Zealand Whisky Company is available at www.thenzwhisky.com

The International Wine and Spirit Competition Announces Shortlist for

‘Outstanding Achievement Award in the Scotch Whisky Industry’

Today (14^th October) sees the announcement of the International Wine & Spirit Competition’s (IWSC) shortlist for ‘Outstanding Achievement Award in the Scotch Whisky Industry’.

The award sponsored by Chivas Brothers Ltd, was created to honour individuals who have made important international contributions to the Scotch whisky industry. The shortlist of candidates have been chosen, because they demonstrate evidence of influencing and protecting the development of the industry and effectively promoting its image.

Last year the award was won by Steve Sturgeon, who is marketing director at Distell Group. Past winners have included Charles Maclean, Glen Barclay and Dr Bill Lumsden.

This year’s shortlist of nominees:

Rachel Barrie

Rachel is a Master Blender at Morrison Bowmore Distillers and one of only a few female Master Blenders in the world, creating some of the world’s finest single malt Scotch whiskies. She started her career in whisky straight after studying chemistry at Edinburgh University. During her 23 year in the industry she has sampled in excess of 130,000 casks from more than 80 malt distilleries.

Ken Robertson

Ken was the Corporate Relations Director at Diageo Whisky, working there for over 25 years creating conditions for the long-term growth and success of the Scotch whisky category. He represented Diageo on industry bodies that include Council of the Scotch Whisky Association, the Board of the Scotch Whisky Experience and the management committee of The Keepers of the Quaich. He is now retired from Diageo and directing Ken Robertson Associates.

Douglas Cruickshank

Before announcing his retirement in October 2013 Douglas was the Production Director at Chivas Brothers with over 40 years’ experience in the Scotch industry. He played a key role in the growth of Chivas Brands including Chivas Regal. He started his career as a labourer with Distilleries Company Limited at the age of 15.

Dr Charles Soong

Charles is the MD of Edrington China and has had over 20 years’ experience in the industry, starting as the on-trade marketing manager for Remy Martin. In 2005, he was nominated by TEG to become the Keeper of the Quaich as a lifetime member of that organisation.

Dr Nicholas Morgan

Nicholas is Head of Whisky Outreach at Diageo, where he has become renowned for his expertise on the history of the Scotch whisky distilling industry. He has over twenty years’ experience and has been responsible for a number of key innovations for malt whisky including the development of the Talisker range.

Gavin Hewitt CMG, OBE

Gavin was Chief Executive of the Scotch Whisky Association for over 10 years, he retired in December 2013. The body promotes, protects and represents the interests of the industry in Scotland and around the world. In November 2011 he was elected as president of the European Spirits Organisation. 

Dr Tim Dolan

Tim joined the industry in 1966 after his degree and PhD in chemistry from Edinburgh University. Working as both Chairman and Secretary for The Institute of Brewing & Distilling, he has provided an exceptional contribution to brewing, malting and distilling science over the last 40 years. 

The winner will be announced at the IWSC awards banquet, to be held at London’s Guildhall on 12^th November 2014.

Notes:

For more information please contact Holly Axelrad at Green Row, Holly@greenrow.co.uk

• The International Wine and Spirit Competition was founded in 1969 and is the premier competition of its kind in the world. Its aim is to promote the quality and excellence of the world’s best wines, spirits and liqueurs. All entries are blind tasted in groups divided by variety, region and vintage as necessary.
• IWSC has appointed Laura Catena as the 2014 president.
• The 2014 Annual Awards Banquet will be held on Wednesday 12^th November, at The Guild Hall, City of London.

• The IWSC has partnered with Wines Direct to promote its top 2014 award winning wines. The price comparison website will allow consumers to search for medal winners by country, variety, colour, region, or retailer. The website will also show judges’ tasting notes for wines which has won trophy, gold, gold outstanding and silver outstanding.
•