ARDBEG HONOURS LOYAL FANBASE WITH ‘EUREKA MOMENT’ WHISKY

 < Islay Distillery marks Committee’s 25^th anniversary with ultimate members’ bottling >

Ardbeg today celebrates 25 years of its loyal following, the Ardbeg Committee, with the ultimate Committee bottling. Inspired by – and exclusively for – that dedicated fanbase, Ardbeg Eureka! was conceived to capture the many taste preferences of the Committee’s thousands of members in a single dram. In this limited edition’s paradoxically complex flavours of dark chocolate, cinnamon, briny seaweed and smoke, Ardbeg’s whisky creators believe they have cracked it. Eureka!

A quarter-century ago, after Ardbeg was saved from the brink of extinction, a few insanely committed enthusiasts formed the Ardbeg Committee. Its mission was to prevent the doors of the Islay Distillery from ever closing again. Ever since, its membership (now 200,000-strong) have endlessly debated the ins and outs of the whisky they revere as The Ultimate Islay Single Malt.

Recognising the zeal of the Committee’s deliberations, Ardbeg’s whisky creators summoned a select group to a hidden corner of the Distillery on Ardbeg Day 2023, to take part in an experiment named Operation Smokescreen. At the event, 100 members from 15 different countries, a cross-section of Ardbeg’s diverse, global fanbase, tasted and discussed five extreme (and secret) examples of Ardbeg. Then Dr Bill Lumsden, Ardbeg’s Director of Whisky Creation, and Master Blender Gillian Macdonald took the findings back to their sensory laboratory, challenging themselves to craft a bottling representing the Committee’s multi-faceted preferences.

After months of experimentation, the pair skilfully combined whisky aged in Pedro Ximénez sherry casks with roasted malt spirit matured in bourbon casks in a uniquely complex dram. Salted crispy seaweed and sweet cinnamon jostle with dark-chocolate-coated raisins and burning embers, reflecting the Committee’s eclectic tastes. Thrilled to have succeeded in their experiment, they named their creation Ardbeg Eureka!

Gillian said: “Operation Smokescreen was a brilliant opportunity to get inside the minds of the Ardbeg Committee – and has inspired our most bespoke Committee bottling yet. With its medley of flavours, from cherries and red apples to briny seaweed and bonfires, topped with cinnamon and raisin fudge, Ardbeg Eureka! is packed with a variety of flavours, inspired by our eclectic group of Committee members’ tastes, who are united by their love of Ardbeg’s smoky and fruity balance. There was a real eureka moment when, after countless experiments, Dr Bill and I landed upon the perfect recipe.”

Committee Chair and Ardbeg Distillery Visitor Centre Manager Jackie Thomson said: “The Committee have been the lifeblood of Ardbeg for a quarter of a century – you won’t find a more passionate bunch of smoky malt lovers anywhere else. Ardbeg Eureka! is an exuberant reward for our members’ dedication. Slàinte mhath to 25 years of the Ardbeg Committee!”

Ardbeg Eureka! is available exclusively to Committee members on Ardbeg.com from 27^th February, RRP: £72. For those intrepid enough to venture to the Distillery, a small number of bottles will be available to buy in person.

To play a part in the Distillery’s future and keep up to date with all things Ardbeg, smoky malt whisky fans can join the Ardbeg Committee at ardbeg.com/en-gb/committee

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Ardbeg Eureka! Tasting Notes:

ABV:      52.2%

Colour: Amber

Aroma: Full and fruity on the nose with cherry and juicy red apple. Caramel infused coffee grounds and cocoa powder are softened by a subtle backdrop of heather bonfire and hand rolled sweet tobacco leaves. There are some herbal notes like cedar and fennel present in the distant background. With water, dark chocolate and walnut oil come through and more smoke emerges through the sweeter fruits. Like walking alongside a road that’s being freshly tarred!

Taste:   An explosion of sweet flavours like nut toffee brittle, raisin fudge and dark fruits (fig, damson and plump cherries) is balanced with a rockpool salinity. Dark chocolate coated raisins lead into chicory and sweet cinnamon spices alongside a curious drying sensation. The smoke builds up to a crescendo of sweet applewood and a medicinal iodine, burnt moss and ash.

Finish: The finish is long and chewy with sweet treacle toffee aniseed spice, coal tar soap and burning embers.

RRP: £72

Ardbeg

Ardbeg prides itself on being The Ultimate Islay Single Malt Whisky. Established in 1815, Ardbeg is revered by connoisseurs around the world as the peatiest, smokiest and most complex of all the Islay malts. Despite its smokiness, Ardbeg is renowned for its delicious sweetness, a phenomenon that has affectionately become known as ‘the peaty paradox’. During the 1980s and 1990s, Ardbeg suffered from an uncertain future, and it was not until the brand was purchased by The Glenmorangie Company in 1997 that the Distillery was saved from extinction. Since then, the Distillery has risen like a phoenix and today Ardbeg is well-established as a niche, cult malt, with a passionate following. Today, Ardbeg is one of the world’s most highly awarded smoky single malt whiskies. 

The Ardbeg Committee

The legacy of the whisky was safeguarded in 2000 by the formation of the Ardbeg Committee.  The Committee is made up of thousands of Ardbeg followers worldwide who are keen to ensure that “the doors of Ardbeg never close again”. Today there are more than 200,000 members of the Ardbeg Committee in over 140 countries.  Committee Members are regularly consulted on new bottlings and expressions and are offered exclusive Committee bottlings. Members also receive invitations to special gatherings, tastings and events. The Committee, chaired by Jackie Thomson, is free to join at ardbeg.com.

Awards

Ardbeg is one of the world’s most highly awarded smoky single malt whiskies.  Since 2008, Ardbeg has won more than 50 gold and double gold medals in key whisky competitions.  Ardbeg has twice been awarded ‘World’s Best Single Malt’ at the World Whiskies Awards (2010, 2013).  At the 2014 Global Icons of Whisky Awards, then Distillery Manager Mickey Heads was voted ‘Distillery Manager of the Year’.  The following year, Ardbeg’s expressions took the top three spots in Whisky Advocate magazine’s review of the best single malt Scotch whiskies under US$100.  Meanwhile, both Ardbeg Corryvreckan and Ardbeg Uigeadail have been awarded gold medals at the 2016 San Francisco World Spirits Competition. Ardbeg Ten Years Old also won the Best Single Malt Scotch 10 Year Old at the International Whisky Competition 2019, while the Ardbeg Distillery won the Distillery of the Year 2019. In 2020, the International Whisky Competition awarded Ardbeg Corryvreckan first place for Best Single Malt Scotch, Best Single Malt Scotch (No Age Statement), Best cask Strength (Over 57% ABV), Best Peated Scotch and Best Islay Single Malt. Ardbeg Wee Beastie also earned first place for Best Single Malt Scotch Under 10 Year Old and The Ardbeg Distillery achieved another Distillery of the Year award. In 2021, Dr Bill Lumsden was awarded Master Distiller of the Year for the fifth time, and Ardbeg Uigeadail won World Whisky of the Year in the International Whisky Competition. In 2022, at the International Whisky Competition, Ardbeg was awarded The Distillery of the Year Award, while Ardbeg Ardcore won first place in Best New Scotch Release, Best Peated Single Malt and Best Islay Single Malt. In 2023, Ardbeg was awarded four Gold and eight Silver medals at the International Spirits Competition, Silver in the International Wine & Spirits Competition and Double Gold at the San Francisco World Spirits Competition. Ardbeg 25 Years Old was named the World’s Best Scotch Whisky at the 2023 New York Wine Spirits Competition, and received a Platinum medal at the 2024 San Francisco World Spirits Competition.

Operation Smokescreen

For Operation Smokescreen, a group of 100 superfans, from 15 different countries, were invited to the Distillery on Ardbeg Day in 2023. Led by Master Blender Gillian Macdonald, they assumed the role of the Whisky Creation Team for the day, tasting five extreme examples of Ardbeg, sharing their views and tasting notes as they went. Gillian and Dr Bill noted their preferences carefully and, taking inspiration from the day’s findings, went on to create Ardbeg Eureka! Those who attended will be invited to a special live preview tasting of the whisky on 6 February 2025.

The Glenmorangie Company

The Company is one of the most renowned and innovative distillers and marketers of Scotch whisky brands worldwide and is part of Moët Hennessy, the wine and spirits division of Moët Hennessy Louis Vuitton. Headquartered in Edinburgh, Scotland, the Company produces Glenmorangie Single Highland Malt whisky and Ardbeg Single Islay Malt.

Responsible Drinking

Ardbeg and The Glenmorangie Company advocate responsible drinking and suggest that drinkers savour Ardbeg whiskies in moderation and in line with recommended daily guidelines for alcohol consumption.

SAZERAC COMPANY TO HOST CALIFORNIA WILDFIRE RELIEF FUNDRAISER FEATURING THREE ULTRA RARE BOURBON OFFERINGS

Offerings include the first-ever single barrel of Pappy Van Winkle 15 Year Old, a complete set of the Pappy Van Winkle Bourbon Collection and a bottle of Eagle Rare 25 with 100% of proceeds benefitting World Central Kitchen and Another Round Another Rally charities

LOUISVILLE, KY (February 11, 2025) – Sazerac Company today announces it will host a first of its kind fundraiser in support of California wildfire relief efforts, offering consumers the chance to purchase three ultra-rare prize packages featuring some of Buffalo Trace Distillery’s most sought-after bourbons. One hundred percent of funds raised through Sazerac’s California Wildfire Relief Fundraiser will go toward two non-profit organizations committed to ongoing relief efforts in the state: World Central Kitchen (WCK), which is working with restaurant and food truck partners in Southern California to provide meals to those in need; and Another Round Another Rally, which is collecting funds for real-time financial support for hospitality workers impacted by the wildfires.

“Our hearts break for those who have been impacted by the devastating wildfires that have swept across California this year,” said Jake Wenz, President and CEO of Sazerac. “The fires have caused immense destruction, and the toll on the Los Angeles community is profound. Through this program we hope, humbly, to offer a small bit of aid to World Central Kitchen and Another Round Another Rally as they continue their much-needed support of the California community during this difficult time.”

Offerings available through the Sazerac California Wildfire Relief Fundraiser include:

1. Auction*: the first-ever single barrel of Pappy Van Winkle 15 Year Old will be available for auction as part of the initiative
   1. This is the first single barrel of Pappy Van Winkle to ever be made available for purchase. The barrel was specially selected from the heart of the aging warehouses at Buffalo Trace Distillery for this auction. On average, a single barrel yields approximately 125 bottles of bourbon.
   2. Funds raised via auction will be evenly split between WCK and Another Round Another Rally
2. Sweepstakes 1**: a complete bottle set of the Pappy Van Winkle Bourbon Collection
   1. The very rare, limited-edition Pappy Van Winkle Bourbon Collection features six unique bourbons, each reflective of a craft that blends generational knowledge dating back to the late 1800s. This highly coveted collection features Old Rip Van Winkle 10 Year, Pappy Van Winkle 12 Year, Pappy Van Winkle Family Reserve Rye 13 Year, Pappy Van Winkle 15 Year, Pappy Van Winkle 20 Year, and Pappy Van Winkle 23 Year.
   2. Funds raised by the Pappy Van Winkle Bourbon Collection sweepstakes will benefit WCK
3. Sweepstakes 2**: one bottle of Buffalo Trace Distillery’s ultra-rare Eagle Rare 25
   1. At 25 years old, Eagle Rare 25 marks the oldest expression ever released from the Eagle Rare portfolio and defies existing perception of ultra-aged bourbon with its smooth, complex flavor profile. Eagle Rare 25 is the first bourbon aged in Warehouse P, a purpose-built, state-of-the-art warehouse, constructed to test if it was possible to extend favorably both the aging and maturation processes typical for American whiskey and bourbon.
   2. Funds raised by the Eagle Rare 25 sweepstakes will benefit Another Round Another Rally

In early January, wildfires broke out in the Palisades and Eaton communities of Los Angeles and quickly spread to neighboring communities. It is estimated more than 50,000 acres have burned, with the wildfires destroying more than 16,000 structures and killing at least 28 people. From the beginning, both WCK and ARAR have been on the frontlines in Los Angeles helping the communities hardest hit.

• WCK’s Relief Team mobilized immediately in Southern California to support first responders and families impacted by the wildfires. In collaboration with 80+ restaurant and food truck partners, WCK is distributing free hot meals to those in need at several locations throughout Southern California. Since the wildfires began in early January, WCK has served more than 600,000 meals to those affected by the wildfires.
• As the fire’s devastation began to overtake Los Angeles and surrounding areas, Another Round Another Rally jumped into action immediately knowing bar and restaurant workers would face an uphill battle with regard to loss of businesses and loss of income opportunities. Their Disaster Relief Fund enables the organization to provide real-time financial support to hospitality workers impacted by California’s wildfires. In the month since the fires started, Another Round Another Rally has given out over $100k in financial assistance to bar and restaurant workers affected by the disaster.

Those looking to support the Sazerac California Wildfire Relief Fundraiser can participate in multiple ways:

• For the Pappy Van Winkle 15 Year Old single barrel auction, bidding will begin at $10,000 and those interested can bid as many times as they wish. Bidding will increase in increments of $1,000. The winner of the auction will receive a monetary prize equal to the value of the lot, which may be used to purchase the bottles yielded from the barrel, as well as the empty barrel.
  • Link to bid: www.sazeracgivesback.com
• For both the Pappy Van Winkle Collection and Eagle Rare 25 sweepstakes, entrants will receive one entry for every $50 donation made through the registration site. There is no cap on the amount a person can donate. The winners of each sweepstakes will receive a monetary prize equal to the value of the bottle they won, which may be used to purchase the bottles.
  • Link to donate and enter: www.sazeracgivesback.com

The Sazerac California Wildfire Relief Fundraiser begins on Tuesday, February 11 at 12pm noon EST. To enter and make a donation, and to view the full official rules, visit www.sazeracgivesback.com. All entries must be received by 11:59PM EST on Sunday, February 23. One winner for each prize package will be randomly drawn and notified via phone and email the week of March 3.

About Sazerac Company

With over 400 years of history, Sazerac is one of the world’s largest distilled spirits companies. Now in the fourth generation of the current family ownership, Sazerac strives each day to bring the finest spirits to consumers around the world.

Over 500 of the world’s most extraordinary brands are part of the Sazerac portfolio, including Buffalo Trace Bourbon, Eagle Rare, Weller, The Last Drop Distillers, Fireball Cinnamon Whisky, Southern Comfort, Wheatley Vodka, Meyers’s Rum, White X Cognac, Sazerac de Forge Cognac, Paddy’s Irish Whiskey, and many more.

Sazerac is also the steward of many fine distilleries internationally, including Buffalo Trace Distillery in Kentucky, United States; Domaine Sazerac de Segonzac in Cognac, France; Paul John Distillery in Goa, India; and Lough Gill Distillery in County Sligo, Ireland. Additional impressive locations can be found in New Orleans, Montréal, London, Cork and Sydney, to name a few.

To learn more visit www.sazerac.com.

About World Central Kitchen

Founded in 2010 by Chef José Andrés, World Central Kitchen (WCK) is a nonprofit organization that is first to the frontlines providing fresh meals in response to crises. Applying our model of quick action, leveraging local resources, and adapting in real time, WCK has served more than 450 million nourishing meals around the world.

When disaster strikes, WCK’s Relief Team mobilizes with the urgency of now to start cooking and serving meals to people in need. By partnering with organizations on the ground and activating a network of local restaurants, food trucks, and emergency kitchens, WCK serves comforting meals to survivors of disasters quickly and effectively. To support regional economies, WCK prioritizes purchasing local ingredients to cook with or distribute directly to families in need.

We know that good food provides not only nourishment, but also comfort and hope, especially in times of crisis. Learn more at wck.org. 

About Another Round Another Rally

Another Round Another Rally is a nonprofit financial and educational resource for the hospitality industry. They provide professional development resources and immersive educational scholarships to further the education of historically excluded voices in the community, and supply emergency assistance to those employed in restaurants, bars, and hotels who have fallen on unexpected hardship.

*To win the available online silent auction, you must be the highest bidder at the end of the registration period.  **No purchase or donation necessary to enter or win. Purchasing a product will not improve your chances of winning. Must be legal resident of 50 U.S. or D.C, excluding NY, age 21 or older. Registration begins at 12:00pm ET 2/11/2025 and ends at 11:59pm ET 2/23/2025. To enter, and for complete official rules including eligibility, prize descriptions and ARV, visit www.SazeracGivesBack.com. Odds of winning one of the available sweepstakes are based upon number of eligible entries received to each sweepstakes.  No alcoholic beverage is part of any prize award. Void wherever prohibited or restricted by law. SPONSOR: Sazerac Company, Inc., Louisville, KY.

Suntory Global Spirits UK Begins Operations

London, UK (3 February 2025) – Suntory Global Spirits, a world leader in premium spirits, has launched its first standalone commercial business in the UK, led by Nick Temperley, Managing Director – UK, Ireland & Eastern Europe. The company is now directly responsible for the sales, marketing and distribution of its portfolio of world-renowned spirits brands in the UK, including Jim Beam and Maker’s Mark bourbon, Hibiki and Yamazaki Japanese whisky, Laphroaig and . Scotch whisky, and Roku and Sipsmith gin. The launch follows the company’s previous announcement in March 2024 that it would establish its own commercial business in the UK.

Suntory Global Spirits has held significant distilling operations in the UK for many years, as the proud producer of Laphroaig, Bowmore, Ardmore, Auchentoshan, Glen Garioch and Ardray Scotch whiskies, as well as London’s beloved Sipsmith gin. The launch of this new distribution business will significantly increase the company’s employee base in the country, with a team anchored in its central London head office, and additional capabilities in Scotland and in key locations across the country. Temperley will be supported by an experienced UK management team, who together bring decades of experience from previous roles across a wide range of consumer products companies.

Nick Temperley comments: “We are incredibly proud to begin this new era for Suntory Global Spirits in the UK. We have put together a hugely energetic, experienced and talented team, and they will be out in the market every day, building true partnerships with all our customers. Guided by Suntory’s unique East-meets-West approach, we will strive to put quality at the heart of everything we do and build our brands with agility, creativity and care.

The UK is a dynamic, sophisticated and competitive market. We see significant growth opportunities within the categories where we are strongest, particularly in Japanese spirits, Scotch and American whiskey. We have some of the best loved spirits in the industry and we are looking forward to working in partnership with retailers and hospitality to bring great drinks and great times to the UK market.”

Yuri Grebenkin, President of International, Suntory Global Spirits, adds: “The launch of Suntory Global Spirits UK is major step forward for our global company, as we continue to expand our footprint and direct capabilities in select European markets. We are well positioned to expand our share in key categories, invest in our brands and build meaningful relationships with our European customers and consumers as we aim to become the World’s Most Admired Premium Spirits Company.”

About Suntory Global Spirits:

As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker’s Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196™ (minus one-nine-six) and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company’s Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com

Share a dram this Valentine’s Day with Tomatin 14 Year Old Tawny Port single malt

Valentine’s Day is an occasion to celebrate love, and whether that’s romance or friendship, Friday 14 February warrants an exceptional whisky to be shared with someone special.

Tomatin Distillery has recommended its 14 Year Old Tawny Port single malt as the ideal dram to raise a toast this Valentine’s Day – a befittingly aged whisky to celebrate this much-loved date in the calendar.

Tomatin Distillery has a proud heritage dating back to the 15th century. It has been a home for the whisky-making team’s dedicated craftsmen and their families since the current distillery was established in 1897. Crafting whisky in this beautiful Highland location is a labour of love. The distillery’s brand platform, ‘To What Matters’, celebrates special shared moments, such as enjoying a dram together with loved ones.

Raise a glass of Tomatin 14 Year Old Tawny Port this Valentine’s Day – an exceptional single malt crafted with exceptional care. 

Tomatin 14 Year Old Tawny Port single malt whisky (70cl, 46% ABV, £77.50)

A remarkable single malt Scotch whisky which reflects Tomatin Distillery’s style and craftsmanship, Tomatin 14 Year Old is a soft, smooth and sweet single malt.

This exquisite dram has benefitted from its time spent in tawny port casks, which previously held port for around 50 years and are testament to Tomatin’s first-class wood policy. Rich yet balanced aromas of red berries, sweet honey and rich toffee develop into aspects of light fruits and nuts on the palate, leading into an abiding finish of smooth fruit salad.  

Tomatin 14 Year Old Tawny Port Tasting Notes

• Nose – Top notes of fresh peach, mandarin, watermelon and apple with deeper forest fruits like cherry and blackberry. There’s a touch of milk chocolate and a pop of honeycomb. Notes of clove and cardamom grow in intensity before another wave of fruit.
• Palate – The freshness on the nose has been preserved into a raspberry and strawberry jam, apricot compote, glace cherry and crystallised ginger. Caramelised figs, prunes and nutty tones are indicative of the rich tawny port that once occupied these casks.
• Finish – A silky texture coats the mouth with jammy fruits and Byzantium spice.

Available at https://tomatin.com/shop and specialist whisky retailers.

Notes 

Tomatin is located in the Scottish Highlands, 16 miles south of Inverness, and is famous for its portfolio of refined and elegant whiskies.  The distillery has a proud heritage stretching back to the 15th century when illicit production was likely to be taking place, but it wasn’t until 1897 that the first formal distillery was established by John MacDougall as the Tomatin Spey Distillery Company.

In 2022, Tomatin was awarded ‘Scotch Whisky Producer of the Year’ and ‘Outstanding Spirits Producer of the Year’ at the International Wine & Spirit Competition (IWSC). Later that year, it was recognised as ‘Sustainable Distillery of the Year’ at Whisky Magazine’s Icons of Whisky 2023, in recognition of its continued contribution to sustainably at the distillery.

In 2023, Tomatin’s success continued when the distillery’s ‘Legacy’ was awarded Gold at IWSC. That same year, Tomatin also took home seven awards at the San Francisco World Spirits Competition, while Cù Bòcan, took home three. Tomatin’s 36 Year Old was crowned the ultimate winner at SFWSC for malts, being named ‘Best in Show’, officially making it one of the best whiskies in the world.

Building upon this triumph, 2024 saw Tomatin’s 18 Year Old secured Double Gold for the third consecutive year at the SFWSC, elevating it to Platinum status. Meanwhile, both Tomatin’s 45 Year Old and 12 Year Old, alongside Cù Bòcan’s 15 Year Old took home Double Gold Awards, and Cù Bòcan’s 12 Year Old also secured a prestigious Gold Award.

‘To What Matters’ is the latest chapter in the brand’s evolution; it is a positive call to arms that represents the spiritual DNA of Tomatin – a belief in savouring what is truly important in life and time spent together.

Tomatin is owned by the Japanese company Takara Shuzo International: www.takara-intl.co.jp/en/

Seven in 10 Brits concerned about health of their local river, Chivas Brothers survey finds

Seven in 10 (69%) Brits are concerned about the health of their local river while 84% are concerned about the health of UK waterways more generally, according to a new survey of 2,000 people conducted by Chivas Brothers, the Pernod Ricard business dedicated to Scotch whisky.

Despite this, awareness and understanding of the specific issues facing rivers and the associated solutions is limited among the general public.

While more than seven in 10 (74%) are aware that rising temperatures negatively impact river health, three in 10 (31%) incorrectly believe that decreased water flows lower the impact of pollution and nearly a quarter (23%) incorrectly believe that tree planting on the banks of rivers is detrimental to river health. When presented with six images of rivers – three healthy and three unhealthy – just 8% of the public were able to identify all correctly.

According to a report from The Rivers Trust – the umbrella organisation for 65 member Rivers Trusts across Britain, Northern Ireland and Ireland – large stretches of these vital networks have deteriorated due to the combined impact of human intervention and climate change.

While significant efforts are underway to protect and restore the rivers and waterways of the UK, more than three quarters (76%) of people believe that not enough is being done. This demonstrates the critical need to raise awareness of the work being undertaken by the charitable organisations dedicated to safeguarding these vital ecosystems.

In March 2024, Chivas Brothers launched The River Within, a long-term programme in partnership with three Scottish river trusts – the Deveron, Bogie and Isla Rivers Charitable Trust, Findhorn, Nairn and Lossie Rivers Trust, and the Spey Catchment Initiative – to support the delivery of habitat restoration projects to ultimately preserve, protect and improve the health of Scotland’s rivers and waterways.

Elle Adams, Strategy Lead at Findhorn, Nairn and Lossie Rivers Trust commented:

“Many of the issues faced by rivers, burns and waterways are not obvious without an understanding of the wider landscape. One of the key ambitions of The Findhorn Watershed Initiative is to inspire a local culture of nature connection. Enhancing peoples’ understanding of, and connection to, their local river environment is fundamental to our nature restoration work.”

The survey also highlighted how important rivers are to the public. For 92% of respondents, rivers are critical in making their country a beautiful place to live and visit. Over one in five people (22%) visited their nearest river in the past week, while more than three quarters (76%) have done so in the past year. Whether for relaxation and mental well-being (37%), exercise (36%), or wildlife observation (23%), rivers play a vital role in the daily lives of many.

Ronald Daalmans, Sustainability Director at Chivas Brothers commented: “Water is one of just three ingredients used to make whisky and the lifeblood that runs through the communities of which we are a part. As a business with a vision to safeguard the future of Scotch whisky, we must work to protect the environments we rely on, not only for ourselves but all those around us.

“Therefore, its responsible use is integral to our efforts to become the leaders of whisky’s waste-free future, along with energy reduction and decarbonisation, regenerative agriculture and reimagining our packaging.

“We acknowledge that increasing education is essential to build stronger support to protect and enhance our rivers and waterways. Programmes like The River Within will bolster public awareness of the issues faced and act as the catalyst for continued change in this area.”

Since The River Within launched, Chivas Brothers has been working closely with its partners to target projects that will improve river resilience and biodiversity. Three projects have begun including a fluvial audit & topographical study, riparian planting, woodland restoration and fencing to promote natural regeneration of an ancient riverine woodland, the outcomes of which will help to mitigate the impact of climate change and biodiversity loss on Scotland’s waterways and riverbanks.

More information on the projects in development will be shared in the near future.

Methodology

Between the 9th and 13th August 2024, Chivas Brothers commissioned Opinium to conduct an online survey of:

• 2,000 UK adults (weighted to be nationally representative)

Penelope Bourbon expands its award-winning portfolio with Wheated

New expression’s proof and price points make it a quality everyday bourbon for all

ST. LOUIS (Jan. 29, 2025) – Penelope Bourbon introduced a new addition to its Core Series of bourbons with Penelope Wheated Bourbon. The latest innovation expands the Penelope lineup with an approachable wheated bourbon that delivers on versatility due to its proof and price points. Penelope Wheated is bottled at 95 proof (47.5% ABV) and available nationwide in February at a suggested minimum retail price of $39.99.

As the fifth core expression in Penelope’s Core Series, Wheated Bourbon diversifies the portfolio that includes award-winning Architect, Barrel Strength, Four Grain and Toasted. Wheated complements the existing expressions with a profile that strikes the balance between robust flavor and smooth drinkability.

“Wheated bourbons are more popular than ever, and we think we hit the mark with this one, from flavor to proof to price,” said Michael Paladini, Penelope founder and vice president of strategy for MGP. “It’ll be a welcomed addition to our core line up.”

With a carefully balanced mash bill of 74% corn, 16% wheat, 7% rye and 3% malted barley, Wheated delivers a rich, sweet character with a smooth finish. The touch of rye adds just the right hint of spice, resulting in an inviting bourbon with depth and complexity. Wheated opens with aromas of light oak, sweet corn, apple and pear; and includes flavors of vanilla, honey, caramel apple and hints of orange zest. The finish features lingering brown sugar, toasted oak and a touch of cinnamon spice.

“Wheated is the perfect addition to the Core Series portfolio,” said Danny Polise, Penelope founder and master blender. “With its 95 proof point, Wheated brings full-bodied depth and complexity. A balance in blending we’ve been looking forward to releasing.”

A product locator for the Penelope family of bourbons can be found here.

ABOUT PENELOPE BOURBON

Founded in 2018, Penelope Bourbon has become one of the country’s fastest-growing whiskey brands. Named after founder Michael Paladini’s daughter, Penelope Bourbon offers a range of uniquely blended and finished straight bourbon and rye whiskey expressions, known for their smoothness and rich flavor, perfect for sipping neat or mixing in cocktails.

Penelope’s core expressions, including Four Grain, Barrel Strength, Architect, and Toasted Bourbon, have won more than 40 awards across the spirits industry. In 2024 alone, Penelope won Double Gold at the San Francisco World Spirits Competition for Barrel Strength and Toasted Rye, alongside innovation awards for limited releases such as Rio.

Penelope Bourbon continues to innovate within its Cooper Series, Limited Releases, and Estate Collection, further establishing its place among the top premium whiskey brands. Today, Penelope is available in 49 states and seven countries, proving that with passion, dedication, and love, anything is possible.

For more information, visit penelopebourbon.com or follow us on social media @penelopebourbon (Instagram/Facebook).

OLD PERTH WHISKY UNVEILS LIMITED EDITION ‘OLD PERTH 2009’

Release Date: 13th February

RRP: £98
ABV: 53.6%
Available in: UK, Europe, Japan, Australia

Old Perth is proud to announce the release of an exceptional Limited Edition – Old Perth Vintage Collection 2009, a rich and bold whisky that showcases the complexity and depth achieved through a unique selection of three carefully chosen sherry casks. Only 1480 bottles have been produced, making this an exclusive release that whisky enthusiasts won’t want to miss.

The Casks: A Sherry Lover’s Dream

This limited-edition expression features a captivating combination of three distinct sherry casks: First Fill Oloroso Sherry Cask, Second Fill Oloroso Sherry Cask  & First Fill PX Sherry Cask. The rich, deep flavours imparted by these casks have resulted in a whisky that is bold, complex, and layered with indulgent notes of dried fruit, spice, and a touch of nutty richness. The casks themselves are of the finest quality, with the Oloroso hogsheads sourced directly from Miguel in Jerez, Spain, and the ex-Vasyma second fill butt crafted from European oak.

Nose, Palate & Finish: A Journey of Flavour

• Colour: Deep mahogany. Dark and inviting.
• Nose: A beautifully aromatic nose of sandalwood and dried tobacco leaves, complemented by sun-dried fruits, raisins, and sultanas.
• Palate: The first sip is packed with dried fruits, raisins, sultanas, and a hint of candied orange rind. Rich brown sugar mingles with warming spices—cinnamon, root ginger, and cloves—to create a truly indulgent experience.
• Finish: The rich nuttiness takes center stage as the dried fruits and spice gradually fade. A long-lasting presence remains on the palate, with a delicate waxiness lingering in the background.

Tasting Profile:
This whisky is rich, spicy, and bold, with layers of dried fruit, sugar, and spice blending harmoniously to create a whisky that is simply irresistible. It’s a celebration of sugar and spice, and all things nice.

What Makes This Whisky Special?

The creation of this limited-edition blended malt was a result of extensive sampling from a range of 2009 vintage casks, carefully sourced from multiple distilleries. The whisky is a vatting of different cask sizes, including hogshead and butts, both of which contributed to its complexity and richness. Each cask was nosed and tasted individually, with only the most standout samples being shortlisted for blending. After iterative blending, nosing, and tasting, a final blend was created and refined over time. A panel of whisky experts democratically selected the final expression, ensuring it met Old Perth’s exacting standards.

A Limited Release

With just 1482 bottles available globally, this is a rare opportunity for whisky enthusiasts to experience a truly remarkable expression. The whisky will be available in select markets including the UK, Europe, Japan, and Australia, at an RRP of £98 per bottle.

Availability & Pricing

The Old Perth Vintage Collection 2009 will be released on 13th February with an RRP of £98. Given the limited nature of this release, whisky collectors and enthusiasts are advised to act quickly to secure their bottle.

For more information or to purchase, please visit HERE 

About Old Perth

Old Perth is known for its innovative and meticulously crafted blended malt whiskies. With a focus on quality and distinctive flavour profiles, Old Perth continues to push the boundaries of whisky creation, offering whisky lovers unique and memorable expressions that showcase the art of blending.

Morrison Scotch Whisky Distillers is solely owned and operated by one of Scotland’s oldest and most prominent whisky families, Jamie and Brian Morrison. There has been over five generations of the Morrison family involved in the whisky business including grocers, brokers, blenders, bottlers and distillers, making them one of Scotland’s oldest whisky families.

Their heritage gives them access to a wide variety of unique and exceptional casks from pedigree distilleries across Scotland. Their family’s values are run through everything they do and they proudly showcase these underneath each of their bottles reiterating their commitment to Patience, Intuition and Integrity.

In every whisky they release, they are committed to continue to impart the knowledge that has been passed down from generations of family whisky makers. Our chairman’s great-grandfather, William Walker, one of the pre-eminent whisky brokers of his era, worked closely with various distilleries on the island, even advocating on behalf of the Islay whisky trade to American businesses on the repeal of US prohibition in 1933.

Walker grew very fond of Islay, where he eventually purchased a home, and played an integral part in developing transport, trade and marketing of the Island’s produce.  His philanthropic nature was deeply appreciated by Islay residents – with the Glasgow Islay Association (of which he was a life member and chairman) noting in 1934 “In the Island itself, he has closely identified himself with every cause worthy of support”.

In 1963 a chance lunchtime encounter at a Glasgow restaurant led to Stanley P Morrison, the son-in-law of William Walker, purchasing of Islay’s oldest distillery — Bowmore (established in 1779) — that evening. Morrison Bowmore Distillers was created and emerged as a globally-recognised brand of quality Single Malt Scotch

Whisky, producing a characterful spirit with some legendary bottlings. Morrison Bowmore Distillers was acquired by Suntory in 1994.

To find out more about Morrison Scotch Whisky Distillers visit www.morrisondistillers.com or for MacTalla visit www.mactallawhisky.com

“I’M GOING TO SCOTLAND”: HARRISON FORD BECOMES THE FACE OF GLENMORANGIE SINGLE MALT WHISKY

‘Unconventional’ campaign sees Hollywood icon star alongside distillery team

Glenmorangie Highland single malt Scotch whisky has today revealed a new global campaign starring cinematic icon, Harrison Ford. Legendary for his countless iconic movie roles, the Hollywood actor brings his trademark wry humour to the fore in a series of episodic films directed by actor and film-maker Joel Edgerton.

Once Upon a Time in Scotland takes us behind-the-scenes as Harrison Ford journeys to Glenmorangie’s Highland home, to discover the skill and craftmanship that goes into making each bottle of its complex and elegant whisky. It sees the actor enjoy the authentic Scottish experience — from getting to grips with the nuances of Scottish pronunciation and kilt etiquette, to bonding with locals over a dram of single malt — all shot in an unconventional, deliberately ‘off-script’ style.

Filmed in the picturesque north-east Highlands of Scotland, the campaign captures the natural beauty of the local area: from the historic distillery in Tain where Glenmorangie has been created for over 180 years, to the storied 19^th century Ardross Castle, and the dramatic landscapes surrounding Loch Glass.  Appearing alongside Ford are the real Glenmorangie distillery team — who embraced their first experience of acting under the guidance of a global cinematic legend — while the brand’s flagship whiskies, Glenmorangie Original 12 Years Old and Glenmorangie Infinita 18 Years Old also take on a starring role.

Edgerton’s 12 episodes and hero film are complemented by still images shot by acclaimed fashion photographer Lachlan Bailey. They feature Ford as he’s never been seen before: donning a stylish Scottish kilt designed by streetwear brand Palace.

Caspar MacRae, President & CEO of The Glenmorangie Company, said:

“Harrison Ford is the real deal: a true global icon, and a genuine whisky lover. It was a dream come true to collaborate on this campaign, and welcome him to our home in the Highlands to discover more about Glenmorangie. He is someone who has honed his craft over decades, which gives him a real appreciation for the dedication and skill of our distillery team.  Like us, he’s not afraid to laugh at himself – and I think Joel has perfectly captured his authentic warmth, alongside his roguish sense of humour.

“We hope whisky lovers around the world will enjoy exploring the episodes, and learning more about the real people and places behind our whiskies, through Harrison’s eyes.” 

Harrison Ford, star of Once Upon a Time in Scotland, said:

“I loved working with the team at the Distillery — they were all great. The whole process of filming was full of unanticipated joys: little unexpected moments. It’s a tribute to Glenmorangie’s sensibilities that they let us be less than totally serious. I think what Joel has produced has a certain charm to it, because it’s unpretentious and just amusing.”

Joel Edgerton, Director, Once Upon a Time in Scotland, said:          

“I’ve spent my whole life watching commercials that follow an expected format and so I really like it when things are a little disruptive, fun, and irreverent. It was nice that we got a chance within the very traditional industry of whisky to get behind the scenes, to subvert the seriousness that often goes into an advertising campaign and have fun with that. I hope that people get to see the short film and the full-length episodes – and enjoy them and share them around.”

Once Upon a Time in Scotland will roll out globally from 28 January 2025 spanning online video, connected TV, out-of-home formats, experiential, PR and social media. Six full-length episodes and an array of behind-the-scenes content will initially be available to view on glenmorangie.com, with the rest released throughout 2025.

Glenmorangie.com/harrison-ford

ABOUT GLENMORANGIE

Glenmorangie’s whisky makers use endless imagination and five key ingredients – wood, water, barley, yeast and time – to dream up delicious single malt whiskies. They’ve been honing their craft for more than 180 years. They create a delicate and fruity spirit in Scotland’s tallest stills to allow for more taste and aroma. Led by Director of Whisky Creation Dr Bill Lumsden, this pioneering crew are on a mission to bring new flavours and possibilities to the world of single malt.

ABOUT ONCE UPON A TIME IN SCOTLAND

With Once Upon a Time in Scotland, Glenmorangie focuses on the significance of its home, its craftsmanship and the people that make its award-winning whiskies, offering a playful yet authentic view of the place that fuels Glenmorangie’s endless imagination.

Mac-Talla Unveils Limited Edition Virgin Oak Whisky: A Sweet, Peated Masterpiece.

Launch Date: 13th February 2025

RRP: £74

Available in: UK, Europe, Japan, Australia, Israel

Morrison Scotch Whisky Distillers is proud to announce the release of Mac-Talla Virgin Oak, a captivating, limited edition whisky that brings together the best of Islay’s peated heritage and the sweetness of virgin oak maturation. Set to launch on 13th February 2025, this distinctive whisky will be available in select markets including the UK, Europe, Japan, Australia, and Israel.

Crafted with passion and precision, Mac-Talla Virgin Oak is a no-age-statement expression that offers a uniquely sweet and smoky whisky experience. Fully matured in a combination of bourbon barrels and #4 char virgin American oak casks from Kelvin Cooperage in Kentucky, this whisky represents a harmonious marriage of two distinct cask types, which has been further enriched by a final period of maturation in Virgin Oak barrels. The result is a whisky that is unlike any other in the Mac-Talla range.

What Makes Mac-Talla Virgin Oak Special?

Virgin oak, while becoming increasingly popular in the Scotch whisky industry, has never been featured in a core range Mac-Talla product—until now. This limited edition expression provides a richer, sweeter experience compared to the core range releases, Mara and Terra. The influence of virgin oak works wonders to balance the peat, softening its intensity while allowing the whisky to reveal layers of complex, indulgent flavors.

The result is a whisky that is both peaty and sweet. Initially, it starts with the delicate, floral character of an Islay spirit, which is gradually transformed by the virgin oak into a beautifully balanced profile. The peat is softened to reveal warm notes of toffee, sticky toffee pudding, muscovado sugar, and subtle spices, creating a whisky that is indulgent and deeply satisfying.

Cask Details and Whisky Creation Process

Mac-Talla Virgin Oak has been matured in 27 American Standard barrels sourced from the renowned Kelvin Cooperage in Kentucky. The casks impart a deep richness to the whisky, marrying perfectly with the peated spirit. After maturing, the whisky was vatted, married, and bottled at Aberargie Distillery, where every step of the process is carefully monitored to ensure the highest quality.

Tasting Notes:

• Colour: Golden Barley
• Nose: Deep oak spice, toffee apples, and muscovado sugar
• Taste: Rich smoked oak, warm baking spices, sticky toffee pudding, and creamy butterscotch

A Journey of Taste

Mac-Talla Virgin Oak stands as a testament to Morrison Scotch Whisky distillers dedication to creating exceptional whisky with a focus on craftsmanship and innovation. By offering a whisky with a sweeter, richer profile, this limited edition expression is the perfect addition to the journey of taste that Mac-Talla represents. It offers whisky lovers a chance to experience something new, a departure from the more traditional peated expressions, all while maintaining the distinct Islay character that defines Mac-Talla.

Availability & Pricing

The Mac-Talla Virgin Oak Limited Edition whisky will be available for purchase from 13th February 2025 at an RRP of £74. With only a limited number of casks produced, this whisky is expected to be highly sought after by collectors and connoisseurs alike.

Don’t miss out on this unique whisky experience—discover the extraordinary sweetness and peat balance of Mac-Talla Virgin Oak.

Stockists: Mac Talla Virgin Oak will be available from handpicked retailers across UK and Europe from 13th February 2025 – for more details on stockists, visit:  https://mactallawhisky.com/stockists

Morrison Scotch Whisky Distillers is solely owned and operated by one of Scotland’s oldest and most prominent whisky families, Jamie and Brian Morrison. There has been over five generations of the Morrison family involved in the whisky business including grocers, brokers, blenders, bottlers and distillers, making them one of Scotland’s oldest whisky families.

Their heritage gives them access to a wide variety of unique and exceptional casks from pedigree distilleries across Scotland. Their family’s values are run through everything they do and they proudly showcase these underneath each of their bottles reiterating their commitment to Patience, Intuition and Integrity.

In every whisky they release, they are committed to continue to impart the knowledge that has been passed down from generations of family whisky makers. Our chairman’s great-grandfather, William Walker, one of the pre-eminent whisky brokers of his era, worked closely with various distilleries on the island, even advocating on behalf of the Islay whisky trade to American businesses on the repeal of US prohibition in 1933.

Walker grew very fond of Islay, where he eventually purchased a home, and played an integral part in developing transport, trade and marketing of the Island’s produce.  His philanthropic nature was deeply appreciated by Islay residents – with the Glasgow Islay Association (of which he was a life member and chairman) noting in 1934 “In the Island itself, he has closely identified himself with every cause worthy of support”.

In 1963 a chance lunchtime encounter at a Glasgow restaurant led to Stanley P Morrison, the son-in-law of William Walker, purchasing Islay’s oldest distillery — Bowmore (established in 1779) — that evening. Morrison Bowmore Distillers was created and emerged as a globally-recognised brand of quality Single Malt Scotch Whisky, producing a characterful spirit with some legendary bottlings. Morrison Bowmore Distillers was acquired by Suntory in 1994.

To find out more about Morrison Scotch Whisky Distillers visit www.morrisondistillers.com or for MacTalla visit www.mactallawhisky.com

J. Mattingly 1845 Distillery Offers Custom Bourbon for Valentine’s Day

Give Your One-of-a-Kind Sweetheart a One-of-a-Kind Bourbon

FRANKFORT, KY (Jan. 21, 2025) –  Gifting your valentine their very own custom bourbon just got a little easier with J. Mattingly 1845 Distillery’s custom bourbon experience, available online or in person at its distillery in Kentucky. Choose your own bottle, and have it filled with J. Mattingly 1845’s double-staved™ bourbon or rye.  Choose your wax colors for the bottle’s seal. Then romanticize your personal message for the bottle label.  The J. Mattingly 1845 cupids will hand bottle it to your custom specifications and have it shipped to your sweetheart’s door just in time for Valentine’s Day. 

Named one of Maxim.com’s Top Bourbons of 2024, J. Mattingly 1845’s double-staved bourbon and rye whiskey are created using a proprietary method that adds additional charred oak staves to each barrel at just the right moment in its aging cycle to coax out extra flavor. These custom bottles are made using the same double-staved process, resulting in the same superior taste that whiskey reviewers are praising with descriptions such as “a real bourbon-lovers bourbon” and “thoroughly original and highly flavorful.” 

“The popularity of personalized gifts is on the rise, with 80 percent of consumers believing they are more thoughtful,” said Harry Richart IV, president of J. Mattingly 1845 Distillery.  “Our personalized bourbon experience, which allows you to choose everything down to what the label will say and the color of the wax on the top, ensures you’ll give a gift that is both thoughtful and appreciated.”   

J. Mattingly 1845 Bourbon and its custom bourbon creation experience are available online at jmattingly1845.com and in person at its Distillery in Frankfort, KY.  Orders placed by Feb. 3 are guaranteed to arrive by Valentine’s Day. Gift cards are available for the online custom bourbon experience and make a perfect date night experience for couples looking for an interactive activity.  Prices for the online bottles start at $99 for a 750 mL bottle, a sweetheart of a deal, considering they are usually $155.  Shipping is available to 46 U.S. States. 

About J. Mattingly 1845 Distillery 

The Mattingly family has been synonymous with distilling in Kentucky for more than two centuries, having a hand in the development of at least nine separate distilleries in the Commonwealth. 

            In 2010 Jeff Mattingly took up the family mantle and started his own craft bourbon business.  Today, Jeff’s son Cameron has joined the team as Vice President of Production, continuing the legacy into the latest generation for J. Mattingly Distillery 1845 in Frankfort, Kentucky. Together, father and son offer their proprietary double-staving™ process as well as a custom bourbon blending experience unparalleled in the spirits industry, available on-site in Frankfort or online at www.jmattingly1845.com