Press Releases

Rare Opportunity To Win Single Barrel Of Elmer T. Lee Bourbon – American Whiskey News

SAZERAC BARREL SELECT CONTRIBUTES ELMER T. LEE SINGLE BARREL FOR CHARITY PROGRAM BENEFITTING ST. JUDE CHILDREN’S RESEARCH HOSPITAL

Winner receives a VIP Elmer T. Lee barrel select experience, one-night stay in Stagg Lodge, and more

LOUISVILLE, Ky. Sazerac Barrel Select (SBS), Sazerac’s single barrel release program, is thrilled to announce the Elmer T. Lee Charity Sweepstakes, offering bourbon enthusiasts the exclusive opportunity to select a barrel of the limited Elmer T. Lee Single Barrel Bourbon Whiskey, with all donations, less required transactions fees, benefitting St. Jude Children’s Research Hospital. Inclusive of the SBS’ signature VIP selection experience – typically reserved only for SBS members – the sweepstakes is open to the public, with each $100 donation serving as one entry to win.

“Elmer T. Lee is often called the ‘father’ of single barrel bourbon and for good reason – he’s the creator of both Blanton’s Single Barrel Bourbon and the original Sazerac Barrel Select program,” said Diego Bianchi, Sazerac Barrel Select General Manager. “The last single barrel of Elmer T. Lee was selected 10 years ago, and fans have requested this rare barrel offering since; some even reminisce about selecting barrels alongside Elmer. This is a fantastic opportunity to offer this brand to single barrel enthusiasts, and we are proud to once again support St. Jude.”

The randomly selected winner of the Elmer T. Lee Charity Sweepstakes will receive:

  • A one-night stay in Stagg Lodge and VIP, behind-the-scenes tour and private catered lunch at Buffalo Trace Distillery accommodating the winner and up to 7 guests (age 21 or older);
  • A private barrel selection experience to thieve, taste and select their barrel alongside Master Distiller Harlen Wheatley, who was trained by Elmer himself after joining the Buffalo Trace Distillery team in 1995;
  • $18,000 cash prize, which may be used to purchase the bottles yielded from the selected barrel with personalized medallions

“I was fortunate enough to spend a lot of time with Elmer both at work and away from work, often listening to his many stories about the industry,” said Harlen Wheatley, Master Distiller, Buffalo Trace Distillery. “It was a privilege to work with Elmer, and I understood that when I was with him. I’m proud to call Elmer a friend, mentor, and trusted advisor, and I’m honored to continue sharing his legacy through this charity sweepstakes program.”

The Elmer T. Lee Charity Sweepstakes benefitting St. Jude Children’s Research Hospital begins at 8am EST on September 8, 2025; all entries must be received by 11:59pm EST on September 30, 2025. Entrants will receive one entry into the sweepstakes for every $100 donation made through the registration site. The winner will be randomly drawn and notified via phone and email the week of October 6, 2025. To register and view the full official rules, please visit www.SazeracBarrelSelect.com/drawing.

SBS is a membership program offering small groups and individuals the opportunity to hand-select barrels from Buffalo Trace Distillery and other Sazerac distilleries. In 2024, SBS partnered with St. Jude for the Blanton’s Gold Charity Sweepstakes and raised more than $1 million. In recent years, SBS has worked with multiple charitable organizations to raise more than $4 million for a number of great causes. Though the Elmer T. Lee Charity Sweepstakes is open to the public, SBS encourages those who are not members to sign up and participate in the quarterly drawings. SBS membership is free and those interested can sign up here.

Widely considered a 20th-century bourbon pioneer, Elmer T. Lee joined the George T. Stagg Distillery, known today as Buffalo Trace Distillery, in 1949 as a maintenance engineer, quickly rising through the ranks to become Plant Manager and Master Distiller. He led the Distillery into a new era of modernization and, in 1984, introduced Blanton’s—the world’s first single-barrel bourbon. Just two years later, following his retirement, Elmer was honored with his own namesake release: Elmer T. Lee Single Barrel Bourbon Whiskey, hand-selected and bottled to meet the exacting standards he established. Perfectly balanced and rich, this single barrel bourbon has a nose that brings notes of clove, vanilla, and old leather. The palate offers balances fruit, honey and vanilla with a light spiciness.

For any questions regarding the Elmer T. Lee Charity Sweepstakes, please email charity@sazerac.com.

About Sazerac

With over 400 years of history, Sazerac is one of the world’s largest distilled spirits companies. Now in the fourth generation of the current family ownership, Sazerac strives each day to bring the finest spirits to consumers and communities around the world.

Over 500 of the world’s most extraordinary brands are part of the Sazerac portfolio, including Buffalo Trace Bourbon, Eagle Rare, Weller, The Last Drop Distillers, Fireball Cinnamon Whisky, Southern Comfort, Wheatley Vodka, Meyers’s Rum, White X Cognac, Sazerac de Forge Cognac, Paddy’s Irish Whiskey, and many more.

Sazerac is also the steward of many fine distilleries internationally, including Buffalo Trace Distillery in Kentucky, United States; Domaine Sazerac de Segonzac in Cognac, France; Paul John Distillery in Goa, India; and Lough Gill Distillery in County Sligo, Ireland. Additional impressive locations can be found in New Orleans, Montréal, London, Cork and Sydney, to name a few.

To learn more visit www.sazerac.com.

About St. Jude Children’s Research Hospital®

St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Its purpose is clear: Finding cures. Saving children.® It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. When St. Jude opened in 1962, childhood cancer was largely considered incurable. Since then, St. Jude has helped push the overall survival rate from 20% to more than 80%, and it won’t stop until no child dies from cancer. St. Jude shares the breakthroughs it makes to help doctors and researchers at local hospitals and cancer centers around the world improve the quality of treatment and care for even more children. Because of generous donors, families never receive a bill from St. Jude for treatment, travel, housing or food, so they can focus on helping their child live. Visit St. Jude Inspire to discover powerful St. Jude stories of hope, strength, love and kindness. Support the St. Jude mission by donating at stjude.org, liking St. Jude on Facebook, following St. Jude on Twitter, Instagram, LinkedIn and TikTok, and subscribing to its YouTube channel.

No purchase or donation necessary to enter or win.  Purchasing a product will not improve your chances of winning.  Must be legal resident of 50 U.S. or D.C, excluding NY, age 21 or older as of date of entry.  Registration begins at 8AM EST on September 8, 2025, and ends at 11:59PM EST on September 30, 2025  To enter, and for complete official rules including eligibility and full prize description, scan the QR code or directly visit www.SazeracBarrelSelect.com/drawing.  Approximate retail value (“ARV”) of prize award: $18,000.  Odds of winning based upon number of eligible entries received.  No alcoholic beverage is part of any prize award.  Void wherever prohibited or restricted by law.  SPONSOR: Sazerac Company, Inc., Louisville, KY.

New Era Whiskey Releases Three Cask-Strength Bourbons to Honor Kentucky Parks – Cask-Strength Bourbons Whiskey News

New Era Whiskey Releases Three Cask-Strength Bourbons to Honor Kentucky Parks

The Lexington Company will Donate to Kentucky Flood Survivors

 

LEXINGTON, KY (Sept. 4, 2025) – Nearly everyone can say the pandemic affected them in some way. A healthcare worker looking for hobbies to help him escape the long hours and stressful days of Covid-19, Zane Brammell discovered bourbon. Not just collecting bottles, but joining the community of enthusiasts that shared his passion. In 2022, Zane founded his first single-barrel club, selecting exclusive barrels to share with members. Two years later, he expanded his club into a full-fledged brand called New Era Whiskey.  Today, Zane and co-founder Matt Hobbs are releasing their first bourbons to stores in Kentucky, a trio of cask-strength single barrel bourbons honoring three of Kentucky’s most iconic natural landmarks: Nature’s Crossing at Natural Bridge (115 proof); Dark Wonders at Mammoth Cave (113.8 proof); and Magic Moonbow at Cumberland Falls (115 proof). ​​

Each of the single-barrel offerings was aged eight years, bottled at cask strength, and will be available only at retail stores throughout the state of Kentucky. Suggested retail price is $99 per 750 mL.  In honor of Kentucky’s state parks and natural wonders, New Era Whiskey Company is donating $3,000 to the Team Kentucky Storm Relief Fund.

“These three barrels are exceptional, and I’m thrilled to share them with bourbon fans across the state. Previously, our single barrel bottlings have only been available as private club picks. I’m happy to reach this milestone, with retail accessibility across Kentucky,” said Brammell.  “And we’re proud to give back to Team Kentucky’s Storm Relief Fund to help flood victims.”

“It’s great to celebrate the success of Lexington’s New Era Whiskey, while also recognizing the positive impact they’re making as they live out our Team Kentucky values of lifting up our neighbors,” said Gov. Andy Beshear. “I want to thank Zane, Matt and the entire team for their support of Kentucky State Parks and for their donation to our storm relief fund, which will make a difference in the lives of survivors across our commonwealth.”

Kentucky State Parks Commissioner Russ Meyer adds, “Our Kentucky State Parks and bourbon industry play a significant role in Kentucky’s $14.3 billion tourism industry, so it’s exciting to see New Era Whiskey fuse the two. Throughout challenging times and natural disasters, our state parks have been a refuge for Kentuckians in need. We are pleased that a portion of the proceeds will be donated to the Team Kentucky Storm Relief Fund.”

New Era Whiskey’s Kentucky trio of bourbons honoring Kentucky’s State Parks goes on sale in retail stores throughout Kentucky the week of Sept. 6th.

About New Era Whiskey and Spirits

From small towns in Kentucky with humble roots, two whiskey connoisseurs embarked on a journey to create something extraordinary – a tribute to tradition reimagined for a new generation.

New Era is a headline-worthy whiskey that honors the traditions of craftsmanship and storytelling while moving into a new era with bold intention. Every pour is a nod to the past and the publisher of our stories today and tomorrow. For more information visit https://www.newerawhiskey.com

BUFFALO TRACE DISTILLERY ANNOUNCES ITS FIRST-EVER TRAVELING TASTING EXPERIENCE, BUFFALO TRACE DISTILLERY ON TOUR – American Whiskey News

BUFFALO TRACE DISTILLERY ANNOUNCES ITS FIRST-EVER TRAVELING TASTING EXPERIENCE, BUFFALO TRACE DISTILLERY ON TOUR

The complimentary experience brings an award-winning tasting lineup to four U.S. cities this October 

FRANKFORT, KY (September 3, 2025) – Buffalo Trace Distillery announces today a first in the Distillery’s history: this fall, Buffalo Trace Distillery is taking its award-winning bourbon on the road with a brand-new traveling tasting experience. This October, the Distillery will launch Buffalo Trace Distillery On Tour, a tasting and retail experience coming to four U.S. cities: St. Louis, Kansas City, Jacksonville and Tampa. 

With Buffalo Trace Distillery On Tour, step into the legendary world of Buffalo Trace Distillery as the team brings an elevated tasting experience directly to bourbon fans around the U.S. This experience offers guests a curated setting to explore four thoughtfully selected tasting pours, each accompanied by rich stories and insights from an expert host. Discover the fascinating history of Buffalo Trace Distillery and the bourbon icons who shaped the industry, all while sipping your way through a flight of storied bourbons. Guests will also have the rare opportunity to shop custom, city-specific barware available only at the experience while supplies last.

“We’re honored to have welcomed so many visitors to Buffalo Trace Distillery over the years, and it’s been a privilege to be part of the memories they’ve made with us,” said Andrew Duncan, Global Brand Director, Buffalo Trace Distillery. “We have long sought to bring our story to those who cannot, or have not yet, visited our Distillery. For the first time, Buffalo Trace Distillery On Tour allows us to meet our fans where they are to share our history, craftsmanship, and award-winning whiskies. We’ve created an experience that tells the stories of our most impactful luminaries and brands that welcome everyone and allows space for discovery. On top of all that, bourbon is supposed to be fun – there will be guided tastings and maybe even a surprise or two.”

Each stop on Buffalo Trace Distillery On Tour will offer a total of 10 complimentary tasting experiences spread out over four days with staggered afternoon and evening time slots. Each session will feature a guided tasting lasting approximately 1.5 hours and a lineup of popular brands including Buffalo Trace Bourbon, Eagle Rare 10 Year Old, Weller Antique 107, and the new Sazerac Rye 100 Proof.

The dates and locations for each city are as follows:

“There’s something special about sharing a good pour with good company,” said Ed Bell, Sazerac Homeplace Director. “It’s a feeling people experience when they visit our Distillery, and now we’re excited to bring that same feeling to folks right where they live. We hope it’s a shared experience guests will never forget and one that inspires them to continue their own journey with bourbon.”

The experience is free to attend, though you must go online and reserve your ticket in order to participate. Tickets go live at 12PM noon ET/11AM CT on Wednesday, September 10th. Please limit four tickets per person. Ticket availability will be limited. Those interested can find tickets here.

About Buffalo Trace Distillery  

Buffalo Trace Distillery is an American family-owned company based in Frankfort, Kentucky. The Distillery’s rich tradition dates back to 1775 and it is a National Historic Landmark, as well as listed on the National Register of Historic Places. Its history includes such legends as E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. Lee. Buffalo Trace Distillery is a fully operational Distillery producing bourbon, rye and vodka on site. The Distillery has won more than 40 distillery titles since 2000 and garnered more than 1,000 awards for its wide range of premium whiskies. Its William Larue Weller and Stagg were named Best of Show at the 2024 Denver International Spirits Competition and its Traveller Whiskey is the Most Awarded Super Premium Whiskey Release of 2024. Buffalo Trace Distillery has a deep commitment to supporting charitable initiatives. Nonprofit organizations interested in learning more about the Distillery’s efforts are encouraged to register their charity here. To learn more about Buffalo Trace Distillery, visit www.buffalotracedistillery.com.

Kentucky Senator Bourbon Named “Bourbon of the Day” at Kentucky Downs for Third Consecutive Year – American Whiskey News

Kentucky Senator Bourbon Named “Bourbon of the Day” at Kentucky Downs for Third Consecutive Year

For the third consecutive year, Kentucky Senator Bourbon has been named as the Bourbon of the Day sponsor on September 7th at the iconic Kentucky Downs, one of America’s most exclusive and prestigious Thoroughbred racing venues. Known for its age-stated, small-batch character and deep Kentucky roots, Kentucky Senator Bourbon will once again take center stage during a meet that draws top horsemen, racing enthusiasts and spirited fans from across the country.

Continuing a cherished tradition, each winner on September 7th at Kentucky Downs will be presented with a custom-engraved bottle of Kentucky Senator Bourbon-a keepsake that perfectly pairs the thrill of victory with the craftsmanship of a fine, award-winning bourbon. These bottles not only celebrate the moment but also become lasting mementos, often displayed proudly long after the cheers of the winner’s circle fade.

Kentucky Senator Bourbon will be showcased throughout the September 7th race program at Kentucky Downs with a race entitlement, signage, key bar placements, program ads, a special cocktail, an interview and tv commercials on Fan Duel TV and trophy bottle presented throughout the day.

“We are thrilled to return to Kentucky Downs for the third consecutive year,” said Kentucky Senator Spirits co-founders Andre Regard and Damon Thayer. “This track is steeped in history and tradition- values we share in every bottle we produce. To have our bourbon poured and celebrated here is both an honor and an opportunity to share our story with a passionate, engaged audience.”

The Kentucky Downs spotlight provides more than just exposure- it places Kentucky Senator Bourbon alongside two of the state’s greatest cultural treasures: bourbon and horse racing. It is a unique stage to connect with new fans, deepen relationships with loyal supporters, and reinforce our mission to deliver a bourbon rich in character, heritage, and Kentucky Spirit.

About Kentucky Senator Bourbon

Kentucky Senator Bourbon is an award-winning small-batch Bourbon brand committed to crafting exceptional spirits with a side of American history. Each limited-edition release is named after a U.S. Senator and represents a blend of tradition, character and U.S. heritage; it is distilled and aged in Kentucky for at least six years (the same length as a U.S. senate term).

Founded by Andre Regard and Damon Thayer, Kentucky Senator Bourbon revives a historic brand once produced by Crigler and Crigler in Covington and later Double Springs Distillers in Bardstown. The brand launched its first revival release in 2021 and has since become known for producing richly aged, 107-proof Bourbon expressions that connect past and present.

Awards & Recognition

  • Kentucky Senator Bourbon’s inaugural release, the Alben W. Barkley Release, was highlighted in Forbes’ Online Magazine 
  • Fred Minnick, a noted Bourbon author, ranked Kentucky Senator Bourbon in his Top 100 Whiskeys of 2021, 2022 and 2023
  • Kentucky Senator Bourbon has won Gold ASCOT Awards for taste and a Double Platinum ASCOT Award for marketing and brand design
  • Kentucky Senator Bourbon recently won its first Double Gold medal from the San Francisco World Spirits Competition for its 2024 John Brown release

COLEBURN DISTILLERY REAWAKENS AFTER 40 YEARS WITH VETERAN MASTER DISTILLER AND SPECIALIST ARCHITECTS – Scotch Whisky News

COLEBURN DISTILLERY REAWAKENS AFTER 40 YEARS WITH VETERAN MASTER DISTILLER AND SPECIALIST ARCHITECTS

L-R: Mark Winchester, Dale Winchester, Keith Cruickshank, Gwenda Smits

Steps taken to welcome back one of Speyside’s sleeping distilleries within Scotch whisky’s largest region.

 The reinstatement of a working distillery at the historic Coleburn site in Speyside marks a significant leap forward with the appointment of esteemed master distiller, Keith Cruickshank and distillery specialists, Organic Architects.

Founded in 1897 and completed in 1899 under the direction of the renowned distillery architect Charles Doig, the distillery was mothballed in 1985. Now, Coleburn is set to be reborn as part of a major revival that will return whisky production to this storied Speyside location, as part of a transformative vision by D&M Winchester Ltd.

The Distillery at Coleburn represents a notable step forward in the wider masterplan of establishing a world-class whisky and hospitality centre on the authentic grounds of Coleburn, Longmorn, anticipated to be the first of its kind globally.

Keith Cruickshank joins The Distillery at Coleburn as Master Distiller following 27 years at the helm of Benromach. Born and raised in the Speyside town that shares his name, Keith brings over three decades of whisky-making expertise to the role. In 1998, he became part of the team that restarted distilling at Benromach, where he was soon promoted to Distillery Manager under the guidance of industry mentor Bob Murray. With deep roots in Speyside and a lifelong dedication to the craft, Keith is ideally placed to lead Coleburn into its next chapter.

On his appointment, Keith Cruickshank said:

“It is a great honour to be appointed Master Distiller of The Distillery at Coleburn. This is a site with a rich heritage, and I am committed to restoring its distilling tradition with care, precision, and respect for the craft. My focus will be on developing a spirit that reflects the character of Coleburn and the wider Speyside region, using time-honoured methods and a thoughtful approach to production. Our aim is to produce Scotch whisky of the highest possible quality, rooted in authenticity and built to stand the test of time.”

D&M Winchester Ltd, owner of the Coleburn site, has commissioned Organic Architects, leaders in sustainable distillery design, to finalise architectural plans for the operational facility. With construction scheduled to begin shortly and completion targeted for 2027, the project signals a landmark moment in the resurgence of Speyside’s whisky-making legacy.

Mark Winchester, co-owner, commented:

“The development of The Distillery at Coleburn marks a milestone in our vision for this extraordinary site. We are thrilled to embark on this journey of reinstating the distillery with Organic Architects and have already made significant progress. Keith’s appointment as our Master Distiller brings invaluable experience, and we look forward to creating exceptional spirits and welcoming both those from the area and much further afield to the distillery in the years ahead.”

The vision for Coleburn Distillery centres on creating a true sense of arrival, with a seamless visitor journey that flows effortlessly through the site. Marrying heritage and innovation, the design blends the historic character of Coleburn with contemporary elements, delivering an experience that is both rooted in tradition and distinctly cutting-edge.

Bari Reid, Director at Organic Architects, commented:

“It’s great to be part of a project that will contribute to the future of whisky production in Speyside. This is a unique opportunity to bring modern distilling practices together with a strong sense of place. The site’s history and its surroundings have formed our approach – our plan aims to support low-impact production while reflecting the character of the region. We’re looking forward to working with the distillery team to help bring their long-term vision to life.”

Upon completion, the Coleburn Whisky Resort will include whisky lodges, Pagoda penthouse and bistro and is expected to create a significant number of jobs in the local area. Once operational, The Distillery at Coleburn is expected to produce one million litres of whisky annually.

About Coleburn Distillery:

Coleburn Distillery, located in the heart of Speyside, is being brought back to life as part of a landmark project to create a world-class whisky and hospitality destination. Once a working distillery, Coleburn is now being reinstated as a fully operational site, complete with a new distillery and visitor bistro in the first phase of development.

Future plans include whisky lodges, Pagoda penthouse and bistro, making Coleburn a true destination for whisky lovers and visitors from around the world. At its core, the project is about reviving the Coleburn spirit and offering a premium whisky experience rooted in heritage, craft, and place.

About Organic Architects:

Organic Architects was established in 2009. Based in Helensburgh on the west coast of Scotland.  The company is led by a team which includes former National Trust conservation architect Andrea Wise, eco-distilling specialist Gareth Roberts, as well as distillery construction specialist Bari Reid who is based on the Isle of Mull. Organic Architects was amongst the first architects to design a number of the new wave of craft whisky distilleries projects in the UK and internationally. They have become leading experts in environmentally friendly distilling and integrating complex process engineering with new and refurbished buildings.

THE ENGLISH DISTILLERY RELEASES CASK 001 – THE BIRTH OF ENGLISH WHISKY’S REVIVAL – English Whisky News

THE ENGLISH DISTILLERY RELEASES CASK 001 – THE BIRTH OF ENGLISH WHISKY’S REVIVAL

‘Historic’ distillery offers a once-in-a-generation release of the whisky that began a national revival…

… & the perfect toast to the visionary who made it possible

Aged for 18 years, Cask 001 will be the oldest single malt English whisky to ever be released for sale

Alongside this historic release, The English Distillery will additionally honour the memory of its visionary founder, James Nelstrop, with the limited edition release of Founders’ Private Cellar 18 Year Old, the oldest edition of the family’s annual Private Cellar collection to date

The English Distillery today reveals the long-awaited release of Cask 001 – a whisky of rare provenance and deep historical significance. Distilled in 2006, the cask was the inaugural filling by England’s first registered whisky distillery in more than 100 years, making it the defining foundation of England’s modern whisky renaissance.

Created by legendary master distiller Iain Henderson, this historic spirit was hand casked at The English Distillery in Norfolk, which at the time was a bold, untested venture driven by the singular vision of the distillery’s founder, James Nelstrop. For 18 years, the cask has rested low in the cool stone walls of the distillery’s Bond 1 warehouse, gently shaped by time, climate, and stillness.

Just 60 bottles (RRP: £3,000, 70cl) will be released, each one a quiet monument to the return of whisky distilling on English soil.

“There’s whisky, and then there’s Cask 001,” says Andrew Nelstrop, Chairman of The English Distillery and James Nelstrop’s son. “This isn’t just a remarkable spirit, it’s a historical artefact. My father built this distillery from a dream, and this cask is where it all began.”

James Nelstrop, a Norfolk farmer with deep agricultural roots, founded the distillery not for accolades but for legacy — determined that England could produce whisky as fine as any in the world. With no investors and no roadmap, he created the country’s first operational whisky distillery since 1901, declaring it would make nothing but the finest single malt, no matter how long it took.

That quiet perseverance bore exceptional fruit last year, when The English Sherry Cask won World’s Best Single Malt at the 2024 World Whiskies Awards — beating revered distilleries from Scotland, Japan, and beyond. The award cemented the distillery’s – and England’s – place on the global whisky map, and fulfilled James Nelstrop’s founding ambition.

Cask 001 is the whisky that lit the spark,” says Andrew. “It slept through the years as we built our range, earned the respect of the whisky world, and finally brought the title of World’s Best home to Norfolk.”

To honour the unique provenance of Cask 001, The English Distillery partnered with Langham Glass – master glassblowers from Norfolk – to craft hand-blown decanters that reflect the craftsmanship and purity of the spirit they hold. Each bottle is a collector’s piece, a work of art forged by local hands, just like the whisky itself.

Unpeated, bottled at natural cask strength, and untouched by chill-filtration or added colour, Cask 001 offers a profoundly pure experience – its depth and complexity shaped by 18 silent years, Norfolk’s air, and a founding promise to do things the right way.

Founders’ Private Cellar 18 Year Old: A Toast to the Man Behind the Mission

To continue the 18th anniversary celebrations, The English Distillery today also unveils the rarest and oldest edition to date of its annual Private Cellar range, offering whisky lovers another limited opportunity to explore the pinnacle of world-class whisky-making at this seminal moment.

The Private Cellar collection features the oldest and rarest whiskies in the distillery’s stocks and delivers the kind of depth, nuance and richness that cannot be replicated or reproduced. Each year the family selects a handful of unique and interesting casks to be placed into their private collection. When ready for drinking, these casks are returned to the distillery for bottling under the Private Cellar range.

“As with Cask 001, this is also a deeply personal release for our family as we celebrate 18 years of whisky making,” adds Andrew Nelstrop. “Founders’ Private Cellar 18 Year Old is composed of the oldest and most characterful casks in our collection, and offers a full-bodied, contemplative single malt that is perfect for sharing, remembering, and raising a glass to my father, the man who made it all possible.”

Product Information:

Cask 001

  • Distilled: 2006
  • ABV: 54.2%
  • Casks: Over the last 18 years this whisky has remained at the distillery, being disturbed just twice – once to be transferred into a single sherry cask,  before being returned to its original American Standard Barrel (ASB) where it has lain quietly, low down in Bond 1, and where the air is cool, the walls thick with history and where time moves slowly. It has matured in silence, shaped by patience, place, and purpose.
  • Tasting notes: What a whisky… on the nose there are initially aromas of vanilla, red fruit and sandalwood, leave it a while and this changes to crème brûlée & fresh strawberries. A little taste reveals a rich caramel with plenty of oak & stewed apples. This is a full bodied whisky and hence has a lovely long finish; a whisky to be savoured over a long quiet evening.
  • Packaging: Hand-blown decanter by Langham Glass, Norfolk
  • Availability: 60 bottles globally from 25th September
  • Price: £3,000/bottle

Founders’ Private Cellar 18 Year Old

  • ABV: 55.4%
  • Casks: Rum Cask
  • Tasting Notes: Full bodied with warming notes of cinnamon and clove underpinned by smooth vanilla, raisins and boiled tropical sweets. Final notes of chocolate and liquorish are finished with a sweet linger of tropical fruit and slight oak smoke.
  • Availability: 174 bottles globally from 11th September
  • Price: £395/bottle

Notes 

At a time when world-class whisky made in England was unthinkable, our father and son founders, James and Andrew Nelstrop, took a chance and kickstarted a category. From dream to dram, every aspect of The English is born of their vision.

As the home of the ‘World’s Best Single Malt Whisky’ 2024 and England’s oldest whisky distillery, we believe in working to make great whiskies that aren’t hard work. Nothing weird or wacky, no gimmicks or trends. Just world-class spirits that are approachable but never dumbed down.

We remain a family business with the aim to build a legacy, not an exit strategy. We are proud to have breathed new life into English whisky distilling, and we will continue to set the standard for generations to come.

The distillery has a unique place in history. In 1901 the last recorded whisky distillery in England swapped from whisky to gin production before being destroyed by fire. This saw the end of whisky distilleries in England until The English Whisky Co. Ltd was granted a license to distil whisky by HMRC. In 2006 it opened the first registered, operational whisky distillery in England for over 100 years.

Our founder James Nelstrop was the younger son of a Lincolnshire farmer. James spent his formative years farming in Lincolnshire before emigrating to Australia, where farms were bigger and opportunities were plentiful. James returned to England in 1976 and went to work the land in Norfolk, Suffolk and Lincolnshire. He also set up farming charities to improve the agricultural industry as the country emerged from 30 years of communist control before returning to Norfolk.

As James neared retirement, a lifetime’s dream to make whisky became a possibility. The dream had grown from a throwaway comment made by James’ father, who said it was a “shame all this barley has to go to Scotland to be turned into whisky.”

The decision to build the distillery in Norfolk was quickly taken and with only one caveat: The distillery would produce only the very finest single malt whiskies, regardless of the time it took to get there. This mantra has become the foundation of everything that we do at The English Distillery.

The distillery is now led by James’ son Andrew, who continues to follow in his father’s footsteps.

Old Perth Launches Rare Limited Edition Bodega Expression – Scotch Whisky News

Old Perth launches rare limited edition Bodega expression 

Morrison Scotch Whisky Distillers (MSWD) has launched a limited edition Bodega Cask Matured Blended Malt, adding a new expression to its sherry-focused Old Perth range.

Bottled at 52.4% ABV, The Old Perth Bodega expression will be released in the UK on 4 September (£52RRP) via select specialist retailers, before rolling out to key international markets.

With only 1,200 bottles available worldwide, this exceptional and rare release pays tribute to the brand’s deep sherry heritage and long-standing traditions.

Created to celebrate everything that defines Old Perth, the release combines single malts fully matured in Oloroso, Pedro Ximénez and Palo Cortado sherry casks, married with whisky from Old Perth’s historic 70-year-old solera vats. The result is said to deliver “remarkable depth, complexity and elegance”, with notes of spiced oak, orange zest, rich treacle and dark fruits on the nose, followed by silky sweetness, refined nuttiness and a long finish of smooth milk chocolate.

“This release is a true celebration of Old Perth’s DNA – a whisky deeply rooted in tradition, shaped by exceptional casks, and bottled with our signature bold yet balanced style,” said Graeme Mackeddie, head of production at MSWD. “It is crafted for whisky lovers who appreciate the complexity and skill of vatting together big, bold, sherry matured malts.”

The Old Perth Bodega expression will be released in the UK on 4 September via select specialist retailers, before rolling out to key international markets.

Tasting Notes

  • Nose: Spiced oak, bright orange zest, rich treacle, and dark fruits.
  • Palate: Silky sweetness and refined nuttiness.
  • Finish: Long-lasting and juicy, brimming with smooth milk chocolate.

Bottled at 52.4% ABV,  Old Perth Bodega is available from Sept 4th in key markets across the UK, EU and selected international territories (RRP £52). For more information, stockist listings or image assets, visit: www.oldperthwhisky.co.uk/stockists

Morrison Scotch Whisky Distillers (MSWD) is an independent, family-owned company based in Perth, Scotland. Rebranded in 2020, MSWD represents five generations of Morrison whisky heritage under one name, with a focus on single malt production, brand development, blending and bottling. Its flagship brands include Aberargie, Old Perth, Mac-Talla, Càrn Mòr and Bruadar.

Maker’s Mark Cellar Aged Returns in 2025 – A Masterful Blend of the Brand’s Oldest Bourbons – American Whiskey News

Maker’s Mark Cellar Aged Returns in 2025 – A Masterful Blend of the Brand’s Oldest Bourbons

LORETTO, Ky., August 19, 2025 — Maker’s Mark®, the iconic Kentucky bourbon driven by the pursuit of better flavor and a better world, today announced the 2025 release of Maker’s Mark Cellar Aged: the global, limited-release expression that delivers the most mature whisky ever blended by the distillery. Now in its third year, Maker’s Mark Cellar Aged is aged to taste, not time – blending 11-, 13- and 14-year-old Maker’s Mark to unlock new depths of flavor.

“From the beginning, Maker’s Mark has gone to extraordinary lengths to craft an uncompromisingly delicious bourbon, and Cellar Aged 2025 is a continuation of that pursuit,” said Rob Samuels, managing director and eighth-generation whisky maker. “An elevated expression that remains unmistakably Maker’s Mark, Cellar Aged finishes maturing in our LEED-certified limestone cellar, creating a richer, deeper and more complex bourbon.”

Meticulously crafted, Maker’s Mark Cellar Aged 2025 blends 74% 11-year-old, 10% 13-year-old and 16% 14-year-old bourbon for a bold 56.45% ABV (112.9 proof). The result is bright and balanced with vibrant character and a long, smooth finish. The aroma offers rich notes of dark brown sugar, caramelized oak and baked apple. On the palate, creamy fudge, toasted almond and ripe dark cherry interplay with lingering hints of butterscotch, orange zest and soft baking spices.

“Our cellar, built into the natural limestone shelf that surrounds our Star Hill Farm distillery, plays a vital role in shaping the whisky’s final profile — just as our environment has done since our founding,” said Dr. Blake Layfield, Master Distiller, Maker’s Mark. “Aging at consistently cool temperatures slows the extraction of wood tannins, allowing oxidation to do its work and developing a bourbon that’s more complex, yet remarkably approachable. By avoiding the overly bitter, tannic notes that can come with traditional long aging, this one-of-a-kind expression challenges everything you think you know about aged bourbon.”

Maker’s Mark Cellar Aged 2025 will be available for a suggested retail price of USD $175 in the United States, Germany and select Global Travel Retail accounts beginning mid-September. Availability will follow in the United Kingdom, Australia, Korea, Japan, and Singapore later this year and into early 2026.

In the United States, in addition to select retailers nationwide, Maker’s Mark Cellar Aged 2025 will be available for purchase at the Maker’s Mark Distillery beginning September 5th — kicking off Bourbon Heritage Month — by booking the Cellar Aged Experience at https://www.makersmark.com//distillery/visit-us.

For more information, please visit www.makersmark.com.

ABOUT MAKER’S MARK  

Maker’s Mark® is the iconic handmade Kentucky bourbon driven by a vision for better flavor and a better world. In 1953, founders Margie and Bill Samuels, Sr. broke from tradition—burning the family’s 170-year-old recipe to create a bold, balanced bourbon made with soft red winter wheat for signature sweetness and creaminess. From the start, the Samuels went to remarkable lengths to craft uncompromisingly delicious bourbon—a perfectly unreasonable spirit that endures today. Every bottle is still hand-dipped in red wax, every barrel rotated by hand and every decision guided by the brand’s higher purpose.

Staying true to its founders’ vision, Maker’s Mark has expanded its portfolio with award-winning, super-premium expressions, including Maker’s Mark 46, Cask Strength, and Cellar Aged, as well as Private Selection, the brand’s custom barrel program. In 2025, the distillery debuted Star Hill Farm Whisky, its first-ever wheat whisky. Award-winning and the first to earn Estate Whiskey certification, Star Hill Farm Whisky inspired the Maker’s Mark Regenerative Alliance, a bold commitment to advance regenerative farming beyond its business, inviting farms, bars and restaurants to join the movement.

Maker’s Mark is proud to be both B Corp and Regenified Certified – milestones driven by the sustainability leadership at Star Hill Farm, home of the Maker’s Mark Distillery, which strives to be the most endearing, culturally rich and environmentally responsible homeplace in the world.

Heaven Hill Distillery® Debuts Artist Series Collection for Heaven Hill Bottled-in-Bond Featuring Kentucky Artist Bri Bowers – American Whiskey News

Heaven Hill Distillery® Debuts Artist Series Collection for Heaven Hill Bottled-in-Bond

Featuring Kentucky Artist Bri Bowers

Limited-Edition Collection Showcases Watercolor Art Celebrating Heaven Hill’s Iconic Legacy

BARDSTOWN, Ky. – (August 28, 2025) – Heaven Hill Distillery is proud to announce the release of the Heaven Hill Bottled-in-Bond Artist Series Collection, a limited-time collector’s edition packaging that celebrates the distillery’s rich heritage and artistry in bourbon making. Paying tribute to the nine decades long history of Heaven Hill Distillery, this new series combines time-honored tradition with the vibrant creativity of acclaimed Kentucky artist Bri Bowers.

Each bottle in the Artist Series Collection showcases one of five bespoke watercolor illustrations by Bowers, capturing the spirit of the people, places, and history that make Heaven Hill Distillery unique. Offered at Heaven Hill’s two Bardstown Visitor Experience locations are two exclusive labels celebrating the Heaven Hill Bourbon Experience and Heaven Hill’s Championship Barrel Rolling team.

The featured artworks celebrate:

  • Heaven Hill Rickhouses – The Bardstown home to 20 rickhouses, some dating back to the 1930s, where barrels mature for Heaven Hill’s award-winning Bottled-in-Bond Whiskeys.
  • Bernheim Rickhouses – Iconic brick rickhouses in downtown Louisville, uniquely towering up to twelve floors and representing a distinct part of the distillery’s heritage.
  • Heaven Hill Springs Distillery – Opening in September 2025, this new Bardstown facility marks the return of Heaven Hill’s whiskey production to its birthplace after the 1996 fire.
  • Heaven Hill Bourbon Experience – *Bardstown Visitor Center Exclusive* – The award-winning visitor experience that celebrates the history and tradition of Kentucky’s native spirit.
  • Heaven Hill’s Championship Barrel Rolling Team – *Bardstown Visitor Center Exclusive* – From the rickhouse to the relay, Heaven Hill’s Championship Barrel Rolling Team carries forward a proud Kentucky tradition of strength, skill, and hometown pride.

“This series is a love letter to Heaven Hill’s history and to Kentucky itself,” said Kelly Hendriksen, Senior Brand Manager at Heaven Hill Distillery. “For nearly ninety years, Heaven Hill has been woven into the fabric of Kentucky Bourbon’s story—carrying forward traditions that define America’s native spirit. Bri’s work beautifully captures the people, places, and pride that have shaped not only our bourbons, but also the broader history of Kentucky Bourbon itself.”

The Heaven Hill Bottled-in-Bond Artist Series Collection will be available nationwide in September. Priced at $49.99 MSRP, the bourbon features the same award-winning liquid as the flagship Heaven Hill Bottled-in-Bond Kentucky Straight Bourbon Whiskey, aged for seven years. The bourbon pours a golden amber color, offering warm aromas of vanilla, honey, and rich caramel sweetness. On the palate, it is smooth, warm, and sweet, with a subtle rye spice; caramel and honey mingle with just enough oak and char to round out the richness. The finish is long and lingering, leaving a satisfying impression. Consumers are encouraged to check with local retailers for availability, as quantities are extremely limited.

“Being asked to be the inaugural artist for this project with Heaven Hill was an honor,” said Artist Bri Bowers. “The thought of seeing my work represent Kentucky on shelves in spaces and homes all over the country is a delight!”

The Golden Cork Sweepstakes – A Once-in-a-Lifetime Distillery Experience

In conjunction with the release, Heaven Hill is launching the Golden Cork Sweepstakes (available in all markets except UT and VT). Inspired by the magic of a “golden ticket,” select bottles will contain a hidden golden cork beneath the capsule, giving consumers the chance to win an exclusive Kentucky bourbon experience, including visits to both of Heaven Hill’s world-class distilleries, guided tastings with Master Distiller Conor O’Driscoll, and behind-the-scenes access never before offered.

For more information about Heaven Hill Bottled-in-Bond Artist Series Collection and the Golden Cork Sweepstakes, CLICK HERE

ABOUT HEAVEN HILL DISTILLERY: Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over 2 million barrels aging in more than 70 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Evan Williams Bourbon, Old Fitzgerald Bottled-in-Bond, Heaven Hill Bottled-in-Bond, Henry McKenna, Parker’s Heritage Collection along with its extensive and diverse collection of unique and innovative products. In the past five years alone, Heaven Hill Distillery has been named Distiller of the Year eight times, including 2024 and 2023 Whisky Magazine Distillery of the Year. Other recent honors include 2024 and 2025 San Francisco World Spirits Competition’s Most Awarded Distillery and the 2023 Icons of Whisky World’s Best Small Batch Bourbon. For more information, please visit www.heavenhilldistillery.com.

*NO PURCHASE NECESSARY. Starts 9/1/2025 12:00AM ET & ends 10/31/2025 11:59PM ET. Open to legal residents of the 50 US/DC [Excluding UT and VT], age 21 or older. Subject to Official Rules available HERE . Void where prohibited.

ABOUT BRI BOWERS: Bri Bowers is an artist and illustrator based in Louisville, Kentucky. Originally from Ohio, she moved to Louisville in 2012 from New York City where she studied Illustration at Parsons: The New School for Design. Bri is most widely know for her watercolor series depicting Louisville’s restaurants, bars and landmarks, a series she continues to build on as the city evolves.  Bri has worked with various clients including Jack Harlow, Louisville Tourism, Churchill Downs and American Express. Whether it’s a sticker on a bike rack or deck of cards in a coffee shop, Bri’s art can be found all over the city. You can shop her work on her website bribowers.com or schedule a shopping appointment in her studio in Shelby Park. Follow her on Instagram @bribowers

KNOB CREEK® AND ELI MANNING RETURN WITH BOLD PICKS: A SEASON-LONG CELEBRATION OF FANTASY FOOTBALL AND UNWAVERING CONVICTION – AMerican Whiskey News

KNOB CREEK® AND ELI MANNING RETURN WITH BOLD PICKS: A SEASON-LONG CELEBRATION OF FANTASY FOOTBALL AND UNWAVERING CONVICTION

Knob Creek® Bold Picks returns with a new season of Manning’s expert fantasy football advice and a limited-edition cask strength bourbon, arriving in time for post-season

CLERMONT, Ky.Aug. 19, 2025 — As fans gear up for the 2025-2026 football season, Knob Creek®, a founding spirit of the James B. Beam Small Batch Bourbon Collection™ and a leader in American Whiskey, proudly reunites with legendary quarterback and two-time champion Eli Manning for the next evolution of Knob Creek® Bold Picks—a season-long recognition of the bold selections fantasy football fans are making in pursuit of victory.

To commemorate the season, Knob Creek® and Eli Manning are reuniting for a new limited time offering: Knob Creek® Single Barrel Cask Strength Bourbon, Eli Manning’s Bold Pick: 2026 Batch, available nationwide just in time for the post-season.

“As football fans and bourbon makers, we respect the confidence it takes to win – on the field and at our distillery,” said Freddie Noe, Eighth Generation Master Distiller. “Welcoming Eli back to the distillery, we knew we wanted this year’s release to be bold. The Knob Creek® Eli Manning’s Bold Pick: 2026 Batch is bottled at cask strength; unfiltered, unapologetic, and made for those who stand by their convictions. It’s the kind of whiskey that speaks to the intensity of game day and the high standards we’ve upheld at Knob Creek®.”

As the season heats up, Manning will return with his own picks offering fearless predictions and his own advice to help fans stand out on gameday. All season, fans can follow along on Instagram @KnobCreek for Eli’s bold picks and enjoy ‘Eli’s Gameday Old Fashioned’ with Knob Creek® 9 Year Bourbon – a pour to enjoy from draft day to the big game.

The Bold Picks campaign’s social and digital media plan centers on places where fans go to live and breathe fantasy football. Whether it’s through the social influencers and YouTube channels they follow for lineup advice, their Reddit fantasy football communities, or the sites like Instacart and Fanatics where they go to shop, Knob Creek® will be present to add value and entertainment to their fan experience.

“I appreciate a bourbon that delivers full, bold flavor – that’s why Knob Creek® is my go-to pour and a great partner for another round of bold picks,” said Manning. “To kick off the fantasy football season, I’ll be sharing advice for fans’ fantasy drafts and raising a glass to those who stand by their convictions.”

Fans are also invited to make their own picks and payoff this season by entering the Bold Picks Sweepstakes for a chance to win the ultimate watch party at the James B. Beam Distilling Co. in Clermont, KY. One lucky winner and their fantasy league – or 11 friends – will be treated to an exclusive Knob Creek® experience for the Big Game. Daily Instant Win prizes, including Knob Creek® Old Fashioned Kits, will also be awarded throughout the pre-season to help prepare fans for their fantasy draft parties. Fans can enter by going to www.TheBoldPicksSweepstakes.com. No purchase necessary. Must be 21+ to participate. Sweepstakes ends November 1, 2025.

For more information about Knob Creek® Bold Picks campaign and Knob Creek’s® award-winning* bourbon and rye portfolios, visit https://www.knobcreek.com/news/bold-picks or follow along on Instagram and Facebook @KnobCreek.

About Knob Creek® Bourbon
Knob Creek® has set the standard for super-premium whiskey for three decades by crafting extraordinary full-flavored bourbon with a rich taste. Knob Creek® bourbons and ryes are patiently aged to perfection in new, maximum charred American Oak barrels to impart the biggest and fullest flavor on their whiskey. No matter the expression, Knob Creek® is crafted without shortcuts and embodies the pre-Prohibition style that founding distiller Booker Noe created in 1992. Since then, Knob Creek® has lived up to such standards with the introduction of Knob Creek® Straight Rye Whiskey in 2012, and later on, Knob Creek® Single Barrel Select Rye Whiskey. In recent years, Knob Creek® announced the permanent addition of Knob Creek® 12 Year Old Bourbon and launched three limited releases, Knob Creek® 15 Year Old Bourbon, Knob Creek® 18 Year Old Bourbon, and Knob Creek® Bourbon x Rye. Knob Creek has continued to build out its rye portfolio; the brand announced the addition of an age statement to its flagship rye whiskey, Knob Creek® 7 Year Old Rye Whiskey, and released Knob Creek® 10 Year Old Rye Whiskey.

About Suntory Global Spirits
As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker’s Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196™ (minus one-nine-six) and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company’s Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com


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