Kamiki Original Whisky is awarded with “2 SILVER MEDALS”

One of is at the Spirits Business The World Whisky Masters and the second one is at the London Spirits Competition 2020!

Osaka, JAPAN, 01th August 2020 Kamiki Whisky was awarded with the “SILVER” medal at the The World Whisky Master 2020 competition and one more “SILVER” Medal at the London Spirits Competition 2020– these are one of the world’s most progressive international spirits competitions.

About.Kamiki Whisky:

Kamiki is a new expression super premium Japanese Whisky with a unique second maturation technique, blend is rested for a second time in Yoshino Sugi –Japanese Cedar- casks to capture a perfectly smooth taste, a scent of sandalwood on the nose and a zest of green tea in the finish. Kamiki Original Whisky has already won 9 awards. Kamiki is “THE FIRST WHISKY IN THE WORLD WITH JAPANESE CEDAR CASK FINISH”

www.kamikiwhisky.com

About The World Whisky Masters 2020:

In July 2020, The Spirits Business organized The World Whisky Masters competition in a drive to find and reward the finest World Whisky brands on the world stage. www.thespiritsbusiness.com

About The London Spirits Competition 2020:

The London Spirits Competition looks to recognise, reward and help promote spirits brands that have successfully been created to identify with and target a specific spirits drinker. www.londonspiritscompetition.com

MISUNDERSTOOD WHISKEY BECOMES FIRST DOMESTIC BRAND TO JOIN SAZERAC’S GROWING

375 PARK AVENUE SPIRITS PORTFOLIO 

Louisville, KY (August 5, 2020)— 375 Park Avenue Spirits, a division of the Sazerac Company, is pleased to announce its national partnership with Misunderstood Whiskey as they expand distribution across the U.S. beginning October 1^st, 2020. The partnership comes on the heels of Misunderstood Whiskey’s success in its hometown market and growing national demand for its Ginger Spiced Whiskey. Under this agreement, 375 Park Avenue Spirits and Sazerac Company’s Bond and Royal craft division will assume responsibility for all sales, distribution, and will support the brand’s marketing efforts. This partnership marks the next phase of growth for Misunderstood Whiskey and adds another innovative brand to 375 Park Avenue Spirits as they strategically scale their portfolio of premium spirits.

“Misunderstood is a brand that’s in the early stages of its life cycle and that youthful exuberance permeates from the brand and is central to what creates such a loyal base of consumer evangelists. The success that Chris and JD have been able to achieve in that brief window is a testament to the strength of the brand and the stewardship they’ve provided,” said Jason Schladenhauffen, president and CEO of 375 Park Avenue Spirits.  “The meteoric rise of the category is well documented and we feel strongly that this brand is ripe to become one of the next rising stars.”

Misunderstood Whiskey started as a kitchen recipe by childhood friends, JD Recobs and Chris Buglisi. The duo quickly realized how unique their product was as it drew growing attention from a widely diverse audience, many of whom were newly converted whiskey drinkers after trying their Ginger Spiced Whiskey. Misunderstood is an American whiskey blended with all natural ginger for a mellow finish while maintaining the integrity of the whiskey. In addition to being enjoyed neat or on the rocks, Misunderstood Whiskey’s early success can be attributed to its versatility in premium cocktails and regard as a fun tool for bartenders.

“We’re extremely humbled to join Sazerac’s 375 Park Avenue Spirits Portfolio,” said JD Recobs, Co-Founder of Misunderstood Whiskey. “We couldn’t have asked for a better group of people to work with and are confident that 375 Park Avenue Spirits and Bond & Royal will play a major role in the continued success of Misunderstood. We’re thrilled to take our brand to the next level and share Misunderstood with the rest of the Nation. It’s going to be a lot of fun!”

“We’re excited to have partners who understand and align with our company’s vision to create the whiskey for everyone,” added Chris Buglisi, Co-Founder of Misunderstood Whiskey.  “With 375 Park Avenue Spirits and Sazerac’s infrastructure behind Misunderstood, we can focus on product innovation, brand strategy, and connecting more with our amazing customers who are the backbone of the brand.”

About 375 Park Avenue Spirits:

375 Park Avenue Spirits specializes in the premium- to luxury-spirit categories and our portfolio includes numerous expressions from leading international producers.  Founded as Luctor International, LLC in 1981, 375 Park Avenue Spirits joined the Sazerac Company in early 2015 to act as an independent, yet fully integrated sales and marketing affiliate. The company is known today for creating an environment of growth for supplier partners in the domestic market for renown brands like Van Gogh Vodka from Holland, Sobieski Vodka from Poland, Cutty Sark Blended Scotch, J.P. Wiser’s Canadian Whisky, Paul John Single Malt Whisky from India, Scapegrace Gin from New Zealand, Novo Fogo Cachaca and many others. For more information on 375 Park Avenue Spirits, please visit www.375park.com.

About Sazerac: 

Sazerac is one of America’s oldest family owned, privately held distillers with operations in the United States in Louisiana, Kentucky, Indiana, Virginia, Tennessee, Maine, New Hampshire, South Carolina, Maryland, California, and global operations in the United Kingdom, Ireland, France, India, Australia and Canada. For more information on Sazerac, please visit www.sazerac.com.

About Misunderstood Whiskey: 

Starting from a kitchen recipe by two childhood friends, JD Recobs & Chris Buglisi, Misunderstood Whiskey is an American Whiskey, aged in American oak barrels, blended with all natural ginger, and bottled at 80 proof in Bardstown, Kentucky. Misunderstood Whiskey’s award winning Ginger Spiced Whiskey is approachable for rookies, yet complex enough for whiskey connoisseurs. With a refreshingly smooth ginger finish, Misunderstood Whiskey can be enjoyed neat, on the rocks, or in your favorite cocktail.

For more information about Misunderstood Whiskey, follow their journey on Facebook and Instagram (@misunderstoodwhiskey) or contact the team directly at info@Misunderstoodwhiskey.com.

Caskshare allows whisky lovers to reserve ‘shares’ of whisky casks from their favourite distilleries, choosing between a wide variety of wood types and ages as the whisky matures. Single cask bottles will then be sent directly to buyers upon maturation, or even traded between them on this new leading-edge technology platform. Described as ‘crowdfunding for whisky’, the aim of Caskshare is to allow whisky-lovers the chance to experience different cask variations by lowering the financial barrier to cask-ownership.

New casks

The new casks range from a 31 year-old cask, from Cambus which is now no longer even a distillery to the deep red of the Glen Moray, a 1st fill red wine barrique. The new range of casks allow customers to sample whiskies of different ages and finishes from the world’s oldest and newest whisky regions.

Cambus – Cask number 41752 – Refill bourbon hogshead, filled 12/06/1989.

Rich & Complex: 3

Fruity & Floral: 7

Sweet / Aperitif: 8

Spice: 2

Smokiness / Peaty: 0

Est. ABV of Bottling: 52.0%

Price per Bottle: £139

Expected # of Bottles: 277

Tullibardine – Cask number 800165 – 2nd fill Jim Beam Rye cask, filled 07/06/2007

Rich & Complex: 1

Fruity & Floral: 7

Sweet / Aperitif: 6

Spice: 4

Smokiness / Peaty: 0

Est. ABV of Bottling: 60.0%

Price per Bottle: £49

Expected # of Bottles: 148

BenRiach – Cask number #293/2013 – Bourbon matured, Marsala finish (from June 2019), filled 09/09/2013

Rich & Complex: 1

Fruity & Floral: 7

Sweet / Aperitif: 8

Spice: 2

Smokiness / Peaty: 0

Est. ABV of Bottling: 60.0%

Price per Bottle: £69

Expected # of Bottles: 298

Glen Moray – Cask number 2956- 1st fill red wine barrique, filled 01/07/2018 

Rich & Complex: 4

Fruity & Floral: 6

Sweet / Aperitif: 8

Spice: 6

Smokiness / Peaty: 0

Est. ABV of Bottling: 60.0%

Price per Bottle: £57

Expected # of Bottles: 158

LOCH LOMOND WHISKIES REVEALS COMPLETE BRAND REFRESH  

Loch Lomond Whiskies has unveiled a complete brand refresh which includes redesigned packaging across its domestic and Global Travel Retail single malt Scotch whisky ranges.

The investment comes after strong business growth over the past five years which has seen Loch Lomond Whiskies become one of the top five fastest growing single malt brands in the world, listed in over 125 markets.

The new look packaging introduces a more contemporary aesthetic alongside simple flavour descriptors allowing consumers to easily navigate their way through the portfolio.

The restructured portfolio brings the Inchmurrin 12 year old and Inchmoan 12 year old under the Loch Lomond Whiskies brand, forming the heart of the range alongside Loch Lomond 12 year old.

These three expressions demonstrate the capability of Loch Lomond’s innovative distillation and long fermentation, which can deliver a range of flavour profiles, from the light and fruity Inchmurrin to the heavily peated Inchmoan, with Loch Lomond 12 year old in between.  Loch Lomond Original, Loch Lomond Classic, Loch Lomond 10 year old and Loch Lomond 18 year old complete the domestic portfolio.

A further three aged Loch Lomond single malts are due for release later in 2020, building the appeal of the range.

John Grieveson, Chief Marketing Officer, commented: “We recognise that in a growing and increasingly fragmented market the continued success of the Loch Lomond Whiskies portfolio depends on our ability to clearly communicate what makes our whiskies so unique. The breadth of flavour characteristics available across the range is unrivalled across the industry. Our investment in this brand refresh allows us to better communicate this range of flavour profiles to consumers, as well as improving stand out of the Loch Lomond Whiskies brand, and celebrating our much-loved location close to the banks of Loch Lomond.”

The new look packaging retains the familiar stag icon and features a more prominent Loch Lomond brand name and age statement to increase visibility on shelf. The outline of the famous Loch Lomond has been incorporated into the background of each gift box, celebrating the distillery’s enviable location. A simple flavour descriptor also features on both the gift box and bottle.

The design will also be rolled out across the Loch Lomond Whiskies Global Travel Retail range, better aligning the two collections, and improving brand recognition.

In 2018, Loch Lomond Whiskies entered a prestigious, five-year partnership with The Open, golf’s original championship. The partnership with The R&A includes support of the AIG Women’s British Open and showcases the full range of Loch Lomond Whiskies on a global scale.  In February 2020, Loch Lomond Whiskies concluded a new agreement with the Professional Golfers’ Association (The PGA) to become a ‘PGA Partner’ and the title sponsor of the Scottish PGA Championship. More recently Loch Lomond Whiskies, have confirmed their commitment to golf as new sponsor of the European Tour’s newly launched ‘UK Swing’ in July and August.

Founded in 1814, the Loch Lomond distillery can trace its roots back to the Littlemill distillery, which was established in 1772 and is the oldest licensed distillery in the world. Its current malt and grain distilleries, in Alexandria, Dunbartonshire, close to the banks of Loch Lomond, were commissioned in 1964 with first distillation in 1966.

When it opened, Loch Lomond distillery’s ground-breaking straight necked stills were a revelation, enabling production of a lighter, fruitier spirit and greater control over the whisky’s character. Under the later ownership of the Bulloch family further distilling innovation took place with the aim of being self-sufficient. It is among only four distilleries in the Scotch whisky industry to maintain an onsite cooperage which makes and maintains 20,000 casks annually.

For further information visit www.lochlomondwhiskies.com .

Loch Lomond Whiskies Domestic Portfolio:

• Loch Lomond Original (70cl)
• Loch Lomond Classic (70cl)
• Loch Lomond 10 year old (70cl)
• Loch Lomond 12 year old (70cl)
• Loch Lomond 12 year old Inchmurrin(70cl)
• Loch Lomond 12 year old Inchmoan(70cl)
• Loch Lomond 18 year old (70cl)

Loch Lomond Whiskies Global Travel Retail Portfolio:

• Loch Lomond Original (1 litre)
• Loch Lomond 12 year old (1 litre)
• Loch Lomond 14 year old (1 litre)
• Loch Lomond 18 year old (1 litre)
• Loch Lomond Madeira finish (1 litre)

Notes: 

About the Loch Lomond Group 

• Loch Lomond Group is an independent distiller based in Alexandria and is home to several award-winning brands that are sold in more than 125 countries worldwide.
• Loch Lomond distillery has been producing the finest single malt whiskies since 1814.
• Images and interviews with key staff from the Group are available upon request. www.lochlomondgroup.com

About Loch Lomond Whiskies 

• Loch Lomond Distillery has one of the oldest heritages in the industry. It was founded by American, Duncan Thomas, the owner of the Littlemill distillery which was licensed in 1772. In the 1930s Duncan Thomas was at the forefront of innovation within the Scotch whisky industry and his innovative philosophy is ingrained into everything that is done at Loch Lomond to this day
• The multi award winning Loch Lomond whiskies range includes the Loch Lomond 12-Year-Old which has been awarded the Platinum Award in 2020, one of only 7 single malts to be awarded this honour at the San Francisco World Spirits Challenge 2020. Other expressions in the range are the single malts Loch Lomond Original; Loch Lomond Classic; Loch Lomond 18-Year-Old; Loch Lomond 50-Year-Old; the Loch Lomond Island’s Collection which includes the Inchmurrin and Inchmoan ranges as well as the deluxe blend Loch Lomond Signature and Loch Lomond Single Grain
• Loch Lomond Inchmoan 12-Year-Old has been awarded Best Highland Single Malt 12 Years and Under at the 2018 World Whiskies Awards and a Gold Medal at the 2020 San Francisco 2020 Awards
• Loch Lomond Whiskies was recently also awarded the following medals at the 2020 San Francisco World Spirits Competition:
  • PLATINUM: Loch Lomond 12 Year Old
  • DOUBLE GOLD MEDAL – Inchmurrin 12 Year Old
  • GOLD MEDAL – Inchmoan 12 Year Old
  • DOUBLE GOLD MEDAL – Loch Lomond 18 Year Old
  • DOUBLE GOLD MEDAL: Loch Lomond 10 Year Old

Single Malt Whisky The Matsui Mizunara Cask awarded “Chairman’s Trophy” with 97 points at the USC 2020

Japanese Single Malt Whisky Matsui Mizunara Cask was awarded the “Chairman’s Trophy” and was also recognized in the TOP 100, scoring 97 points out of a possible 100 points at the Ultimate Spirits Challenge 2020.

Ultimate Spirits Challenge, which took place throughout June and July in NY this year, is now one of the most respected spirits competitions. Each product is tasted blind and rated by 100-point scale by judges who are buyers, consultants, journalists, educators, and international spirits experts. The “Chairman’s Trophy” is the highest award and given to a product that scores the highest points in a category.

-Tasting Note for Matsui Mizunara Cask from USC-

“Distinctive aromas of toasted cereal grains with dried fruit and flowers and fresh and enticing. The robust flavors explode in the mouth with roasted grain supported by softly sweet malt and expertly balanced spice, all leading to a silken finish. An absolute pleasure to drink.”

We are truly honored to receive these awards and will continue to deliver quality liquors to people all across the world.

▲Awards from USC 2020▼

Single Malt Whisky Matsui Mizunara Cask – Chairman’s Trophy / 97 pts / Top 100
Single Malt Whisky Matsui Sakura Cask – 94 pts / Finalist

Blended Whisky Tottori – 93 pts / Finalist
Blended Whisky Tottori ex-bourbon barrel – 92 pts / Finalist
Matsui Brandy Umeshu – Chairman’s Trophy / 95 pts / Top 100

Matsui Whisky Umeshu – 92 pts / Finalist

【Product Inquiry】

Matsui Shuzo’s products are widely available in the United States. Please contact ImpEx Beverages Inc. for inquiries about Matsui Shuzo’s products. Company: ImpEx Beverages Inc.

Contact: office@impexbev.com

-About Matsui Shuzo An Unlimited Partnership-

The Kurasyohi distillery is located in Tottori prefecture, Japan, manufacturing whisky, gin, plum liqueur, and so on. Surrounded by countryside, the region has an abundance of fresh water, generously supplied by snowfall on Mt. Daisen (大山). The subtropical climate is partly influenced by its proximity to the Sea of Japan. Temperatures reach around 35℃ in summer and drop to below 0℃ in winter. This variation greatly accelerates the aging of whisky.

Website: https://matsuiwhisky.com/en/
Email: info@matsuiwhisky.com
Facebook: https://www.facebook.com/matsuiwhisky/
Instagram: https://www.instagram.com/matsuiwhisky/
Twitter: https://twitter.com/matsuiwhisky/

JAMESON IRISH WHISKEY CONNECTS WITH INTERNATIONAL RAP STAR BAS TO SUPPORT EMERGING ARTISTS 

Jameson, the world’s bestselling Irish whiskey^[1], is rekindling its collaboration with international rap artist Bas to mentor two emerging artists to create new tracks virtually during COVID-19.

Jameson Irish Whiskey has connected the Dreamville rapper with two young musicians from Ireland and the U.S as part of its new campaign – Jameson Connects: The Stay Inn. Together, Jameson and Bas offered the artists a unique mentorship opportunity to help take their careers to the next level.

The #JamesonConnectsBas project was launched in response to the COVID-19 pandemic. This spring, Bas had planned to run a series of youth music workshops in Sudan, the country of his heritage, as a way of using his experience and expertise to inspire the next generation of musical talent and to give back to the community and culture that he loves.  Unfortunately, the workshops were postponed because of the COVID-19 crisis. Instead, Bas began working with Jameson to see how he could connect with people through this period and the concept of a digital mentorship programme was born.  

Bas handpicked the artists, each with a very different sound and background, based purely on their creativity, potential and originality. In recent weeks he connected with Say 3, a US-based music producer and a regular fixture on the Atlanta club scene and Sierra Leonean-Irish art-soul artist, Loah. Through a series of online workshops, the artists worked in collaboration with Bas to produce a new track.

Commenting on the project, Bas, who is famously the protégé of J Cole, explains: “Throughout my career I have been lucky enough to find myself with amazing mentors, and this is something I have always been truly thankful for. I never underestimate the impact that this has had on my journey as an artist, and I believe it is essential to open up your experiences and share your successes with other aspiring artists so that they can learn from them, and are given the same opportunities.”

Brendan Buckley, International Marketing Director at Irish Distillers, adds: “As the global leader in Irish whiskey, Jameson prides itself on bringing people and communities together. Jameson Connects: The Stay Inn is an extension of this, celebrating the diversity and talents of our whiskey fans. We are delighted to be partnering with Bas once again and look forward to following the musical journey of each of the artists.”

The project forms the next phase of the Jameson Connects: The Stay Inn platform, designed to keep spirits high as the world stays in by bringing drinks recipes, pub quizzes, merchandise giveaways and virtual gigs to Jameson fans around the world.

Fans can tune into videos from the creative process on Jameson Whiskey’s YouTube channel

Notes: 

About Irish Distillers 

Irish Distillers is one of Ireland’s leading suppliers of spirits and wines, and producer of some of the world’s most well-known and successful Irish whiskeys. Led by Jameson, our brands are driving the global renaissance of Irish whiskey. Jameson is the world’s bestselling Irish whiskey, experiencing 30 years of consecutive growth and hitting sales of 8m cases in 2019. Our brands are exported to 130+ markets, with over 70 of those experiencing double or triple-digit growth.

Irish Distillers was formed in 1966, when a merger took place between John Power & Son, John Jameson & Son and Cork Distilleries Company. In 1988 Irish Distillers joined Pernod Ricard, gaining access to unprecedented levels of investment and an extensive global distribution network. Since 2012, we have invested over €400 million to double our production and bottling capacity to meet global demand for our products.

We employ over 600 people across our operations in Cork and Dublin.

About Pernod Ricard

Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €9,182 million in FY19. Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines. Pernod Ricard’s brands are distributed across 160+ markets and by its own salesforce in 73 markets. The Group’s decentralised organisation empowers its 19,000 employees to be true on-the-ground ambassadors of its vision of “Créateurs de Convivialité.” As reaffirmed by the Group’s three-year strategic plan, “Transform and Accelerate,” deployed in 2018, Pernod Ricard’s strategy focuses on investing in long-term, profitable growth for all stakeholders. The Group remains true to its three founding values: entrepreneurial spirit, mutual trust, and a strong sense of ethics. As illustrated by the 2030 roadmap supporting the United Nations Sustainable Development Goals (SDGs), “We bring good times from a good place.” In recognition of Pernod Ricard’s strong commitment to sustainable development and responsible consumption, it has received a Gold rating from Ecovadis and is ranked No. 1 in the beverage sector in Vigeo Eiris. Pernod Ricard is also a United Nation’s Global Compact LEAD company.

Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.  

^[1]Irish Distillers Results Year ending 30 June 2019

A. Smith Bowman Whiskies Sweep Virginia Whiskey Category

at 2020 International Whisky Competition

FREDERICKSBURG, VIRGINIA (July 21, 2020) – Three of A. Smith Bowman Distillery’s bourbons were honored at the 2020 International Whisky Competition, sweeping the category for Best Virginia Whiskey.

• First Place – Bowman Brothers Small Batch Virginia Straight Bourbon Whiskey
• Second Place – Isaac Bowman Port Finished Virginia Straight Bourbon Whiskey
• Third Place – John J. Bowman Single Barrel Virginia Straight Bourbon Whiskey

“We are thrilled to see our three flagship bourbons claim the Virginia Whiskey category,” Master Distiller Brian Prewitt said. “As Virginia’s oldest distillery, we are proud to honor the legacy of our state’s first settlers by continuing to produce top quality spirits. We feel honored for the recognition.”

The International Whisky Competition launched in 2010 with a vision of creating a true competition, offering just three medals per category, like the Olympics. The IWC brings the best whiskies from around the world to be tasted and rated by a professional tasting panel. Complete results for the 2020 International Whisky Competition can be found at https://www.whiskycompetition.com/2020-results.

About A. Smith Bowman

A.Smith Bowman’s distilling roots date back to the years before Prohibition when the Bowman family had a granary and dairy farm in Sunset Hills, Virginia. They used excess grain from the family estate to distill spirits. In 1934, after the Repeal of Prohibition, Abram Smith Bowman and his sons continued the family tradition and built a more modern distillery in Fairfax County, Virginia called Sunset Hills Farm.  The Distillery was moved in 1988 and is now nestled in Spotsylvania County near the city of Fredericksburg, 60 miles away from the original location.

As a small and privately owned company, A. Smith Bowman Distillery continues the time-honored traditions on which it was founded. Considered a micro-distillery by today’s standards, A. Smith Bowman produces an assortment of hand-crafted spirits distilled from only the finest natural ingredients and using the latest technology. This micro-distillery focuses on the production of premium spirits honoring the legacy of Virginia’s first settlers. As Virginia’s oldest and most award-winning distillery, its various brands have earned numerous prestigious awards over the years, including John J. Bowman Single Barrel, which received a gold medal at the 2019 San Francisco World Spirits Competition. For more information on A. Smith Bowman, please visit www.asmithbowman.com.

2020 London Spirits Competition Winners Are Out!

On July 7-8, London was the host city for the third annual London Spirits Competition, leading international competition of its kind in the world that assesses spirits not only on the basis of taste and quality, but also packaging and value. The goal was for experts to judge spirits the way consumers actually judge them, in the hopes of discovering new and innovative spirits that are worthy of attention by both trade buyers and consumers.

Spirits were judged on the basis of three primary criteria – quality, value, and packaging – and then scored on a 100-point scale. Spirits that scored 90+ points were awarded Gold medals, while spirits that scored 76 to 89 points were awarded Silver medals. The primary reason for using three criteria rather than just one was to focus on the overall drinkability of each spirit.

Spirit Of The Year – St. Kilian Signature Edition FOUR by St. Kilian Distillers GmbH scoring 97 points making it the top score in the 2020 London Spirits Competition

The London Spirits Competition is organized by Beverage Trade Network, which organizes alcohol beverage industry events all over the world. The goal of this event was to judge spirits the way consumers judge them.

At the judging session, judges tasted and scored spirits on a blind basis before seeing bottles and marking them for on-shelf appeal as well as value for money. This enabled them to come up with an overall score that reflects their overall drinkability.

For more information on the London Spirits Competition, please see: www.londonspiritscompetition.com

For more information on Beverage Trade Network, please see:

www.beveragetradenetwork.com

Elijah Craig Launches Toasted Barrel Kentucky Straight Bourbon Whiskey

New expression finished in custom toasted new oak barrels continues Elijah Craig’s spirit of innovation

The process begins with fully matured Small Batch, which is dumped and then re-entered at barrel proof into a second, custom toasted new oak barrel designed in partnership with Independent Stave Company. Made with 18-month air dried oak, the finishing barrel is first toasted and then flash-charred using a moderate toast temperature and toast time. An extensive research and development process resulted in a final barrel toast profile bringing forward dark sugar flavors within the wood to create a balance of smokiness and sweetness after months of finishing. The resulting taste is big, rich and complex with spice and pepper notes that fade into milk chocolate with a hint of smoke as the finish lingers with chocolate and baking spices. Only charred new American oak barrels are used throughout the process to maintain the standards of identity class and type designation for Straight Bourbon Whiskey.BARDSTOWN, Ky. – Elijah Craig, a leading premium Kentucky Bourbon, today announced the launch of Elijah Craig Toasted Barrel Kentucky Straight Bourbon Whiskey. The latest line extension from the award-winning Elijah Craig family, Toasted Barrel adds an extra layer of sweet oak complexity to the traditional Bourbon.

“Elijah Craig Toasted Barrel pays homage to our namesake’s pioneering spirit as the first to char oak barrels through thoughtful innovation in the barrel-aging process,” said Max Stefka, Elijah Craig Senior Brand Manager. “It was a pleasure partnering with Independent Stave Company to create a custom toast profile and char level designed to best complement fully matured Elijah Craig. Twice barreled for nuanced flavor, Toasted Barrel showcases a Straight Bourbon process unique in the marketplace.”

In 1789, Elijah Craig was the first to char oak Barrels to make Bourbon, earning his place in history as the “Father of Bourbon.” Toasted Barrel celebrates this pioneering spirit by pushing the Bourbon barrel-aging process a step further. Elijah Craig Toasted Barrel is bottled at 94 proof, consistent with Elijah Craig Small Batch Bourbon and Elijah Craig Straight Rye Whiskey, and joins the rest of the award-winning lineup of Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey and Elijah Craig Single Barrel Kentucky Straight Bourbon Whiskey.

Packaged in the iconic Elijah Craig bottle, Toasted Barrel is distinguished by new bottle decoration, face, side and neck labels with smoky blue features. With an SRP of $49.99, Elijah Craig Toasted Barrel will launch nationally on an allocated basis this September.

About Elijah Craig Bourbon

Elijah Craig Bourbon bears the name of the Reverend Elijah Craig, known as “The Father of Bourbon,” who established his distillery in 1789 on the banks of Elkhorn Creek in modern day Georgetown, Kentucky. He is credited with being the first distiller to age his wares in charred oak barrels. The clear, unaged corn liquor became transformed into a bold amber liquid with a distinctively smooth flavor that makes Bourbon what it is today. Produced by Heaven Hill Distillery, the family of whiskeys includes Elijah Craig Small Batch, Elijah Craig Straight Rye Whiskey, Elijah Craig Toasted Barrel, Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey, and Elijah Craig Single Barrel Kentucky Straight Bourbon Whiskey.

First brought to market in 1986, Heaven Hill Distillery’s Master Distillers were selecting a small number of barrels of the finest Bourbon to make Elijah Craig Small Batch long before the term “small batch” even existed. It is this attention to detail and superb craftsmanship that give Elijah Craig an ideal balance of age, robust body and rich flavor. Elijah Craig accolades have included Whisky Advocate’s Whisky of the Year, Best Small Batch Bourbon and Double Gold at the San Francisco World Spirits Competition, and Excellent Highly Recommended honors at the Ultimate Spirits Challenge. For more information, please visit www.elijahcraig.com.

ABOUT HEAVEN HILL DISTILLERY: Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over 1.7 million barrels aging in 60 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky and Parker’s Heritage Collection. Heaven Hill Distillery currently holds the title of 2019 San Francisco World Spirits Competition Distillery of the Year, Best in Show Whisky, and previously held the titles of 2018 San Francisco Spirits Word Spirits Competition Best Bourbon, 2017 Whisky Advocate Whisky of the Year, 2016 Whisky Magazine Distillery of the Year, 2016 Whisky Advocate American Whiskey of the Year and 2016 Rye Whiskey of the Year from “Jim Murray’s Whisky Bible.” For more information, please visit www.heavenhilldistillery.com.

SLIABH LIAG DISTILLERS RECLAIMS DONEGAL’S WHISKEY HERITAGE WITH FIRST LEGAL DISTILLATION IN NEARLY 200 YEARS

Donegal distillery fills its first cask with a peated single malt new-make spirit

The resurgent Irish whiskey industry has a new feather in its cap with the announcement that the island’s most remote county is once again distilling whiskey.  In the far northwest, in the shadow of the imposing mountain of Sliabh Liag, a double distilled smoky spirit made from Irish peated malt has been filled into a first fill bourbon oak cask by Sliabh Liag Distillers (SLD).  It is the first time since the closure of Burt Distillery in 1841 that legal whiskey distillation has taken place in Donegal.

The small-batch production at its Carrick facility will help the company’s founders and distillers, James and Moira Doherty, undertake valuable research and development while the business’s new whiskey distillery at Ardara is under construction.  The timing also marks an important period in Sliabh Liag Distillery’s history as it prepares for a crowd-funding launch on Wednesday 26^th August to help raise €1.5m of capital for the new distillery.

Commenting on the landmark occasion, James Doherty, SLD Founder, said: “We’ve done it!  It’s only now that the first cask is filled, ready to mature into a smoky single malt Irish whiskey that we feel we have really returned to Donegal.  When Moira and I moved back here in 2014, it was with the dream of reigniting the county’s distilling heritage, and with the Crolly and Baoilleach distilleries, the county is getting there. Our new spirit smells lovely and drinks even better; it is soft and smoky sweet with a fresh pear note and a hint of treacle.”

“While the success of our An Dúlamán gin and Silkie and Dark Silkie blended Irish whiskeys has been rewarding”, James says, “the distilling genes in me knew this scatterling’s return wouldn’t be complete without an Irish malt flowing from the stills. While Burt Distillery ceased production in 1841, we know illegal distilling continued during the intermittent years, not least by my grandfather who was creating a smoky, double distilled spirit under the authorities’ radar on the hills ‘up the glen’ in Kilcar. I think my grandfather would approve that we are now distilling the first legal whiskey in Donegal for nearly 200 years, and there’s a lovely sense of coming full circle.”

“There has been a fair amount of blood, sweat and tears to get to this point – especially last week in hand-mashing 500L of wort for brewing – but it’s given us a huge lift as we embark on the next stage in both our and Donegal’s history.  Turf has been turned at the site of the Ardara Distillery and we launch our fundraising exercise on Crowdcube in a few weeks’ time.  Once we are up and running there, the future of Donegal Irish Whiskey will be even brighter.”  James added.

The new make spirit is exceptionally soft and is fresh, citrusy and has rich chocolate notes to complement the pronounced smoke. It has been made from Irish Craft Malts barley grown in Meath and some malted over peat from Mín na bhFachraín.  The smoky profile of the spirit is true to what was being distilled in Ulster 200 years ago, and like the county itself, a contrast to the rest of Ireland in character.

It was distilled twice in SLD’s copper pot still, known as Méabh.  This first run of spirit has been filled into a first fill bourbon oak cask.  The creation of the spirit was delayed from earlier this year when Sliabh Liag Distillers turned its focus to creating hand sanitizer for the local community during the early stages of the pandemic.

When this very first whiskey is ready for bottling, it will give some indication of what James, Moira and the ‘meitheal’ (work-gang) around them aim to produce at Ardara Distillery.  The hope is to make Donegal to Ireland what Islay is to Scotland.

Notes

• Sliabh Liag (pronounced ‘sleeve league’) Distillers is independently owned.
• SLD is committed to reclaiming the distilling heritage of Donegal. In addition to An Dúlamán Irish Maritime Gin, the company also produces the blended Silkie Irish Whiskey, Dark Silkie Irish Whiskey and Assaranca Vodka.
• SLD has begun construction of its new distillery at Ardara, co Donegal. The state-of-the-art facility will combine the latest distilling technology and a unique “all grains in” process with ancient Donegal distilling knowhow to create a whiskey unlike that found in the rest of Ireland.
• On Wednesday 26^th August, the company launches its €1.5m fundraising campaign on Crowdcube.com. (NB: it will not be live on the Crowdcube website before then.)
• Silkie, Dark SilkieAn Dúlamán and Assaranca are all distributed by Vine Distribution Services in the UK. Established in 2000, Vine Distribution Services (VDS UK Limited) are importers and distributors of premium drinks and other FMCG brands in the UK. Founded by Steve Brown and Paul Macgregor, VDS is a sales, marketing and distribution company that specialises in the development of premium alcoholic and non-alcoholic brands.