Laphroaig launches exquisite new single malt – Laphroaig Lore.
“The richest of the rich”
Tuesday 22 March 2016: To celebrate a legacy of producing the world’s most richly flavoured single malt, Laphroaig announces the highly-anticipated launch of Laphroaig Lore, known as the richest of the rich.
Lore
A body of traditions and knowledge on a subject or held by a particular group, typically passed from person to person by word of mouth.
Distributed by Maxxium UK and crafted by Laphroaig Distillery Manager John Campbell, Laphroaig Lore is drawn from a variety of casks including first-fill Bourbon barrels, quarter casks and Oloroso Sherry hogsheads to create a unique richness.
As the name suggests, this new expression is inspired by traditions and tales passed down from generation to generation of Laphroaig’s Distillery Managers since 1815.
Legend has it the Laphroaig lore began around 1800 when brothers Alexander and Donald Johnston invented and crafted a recipe for an extraordinarily rich single malt, even before the Laphroaig distillery officially existed in 1815. The recipe was further developed and refined in the 1920s by Laphroaig Distillery Manager, Ian Hunter, who pioneered the use of ex-Bourbon casks. Further chapters were added by the 20th century’s only female Scotch whisky distiller, Bessie Williamson, and by luminaries such as Iain Henderson.
Campbell comments: “Over the generations, distillery managers like me have made their own contributions to the quality and character of Laphroaig. From the founding of Laphroaig, these custodians have each made their own mark, whether it was drying the malting barley at lower temperatures than most, using two sizes of spirit still, pioneering the use of ex-Bourbon barrels, or reintroducing the quarter cask to Scotch whisky-making. Each of these decisions have made Laphroaig the unique, premium whisky it is today. We make the whisky we make because of what has been passed on down to us.”
Campbell adds: “Laphroaig Lore is the story of Laphroaig itself. It’s a massive whisky, as bold as it is deep, and one that I sincerely hope does justice to the many generations of Laphroaig distillery managers. It’s our story, bottled, the richest of the rich.”
Tasting notes:
COLOUR: Deep mahogany.
NOSE: Rich and smoky with seaside minerals and a hint of ash and bitter chocolate drops. Vanilla follows with oily unroasted chestnuts and a hint of fudge with a malty sweetness. A drop of water adds a creamy clotted cream note with fruit appearing in the form of unripe citrus in a flan glaze.
PALATE: Richly peaty with a spicy chilli bite.
FINISH: Short dry finish and a long sweet aftertaste.
This finest of Scotch whiskies is bottled at 48% ABV and will be available in luxury retailers and whisky specialists including Hedonism and The Whisky Exchange from 22nd March 2016 (700ml) priced at £85 (RRP).
Notes:
- Laphroaig is the No.1 selling Islay Single Malt Scotch Whisky globally
- Unmistakably peat-smoke flavours are delivered by burning local Islay peat, containing unique traces of sea-weed and heather.
- One of only a few distilleries that still uses traditional malting floors and dries and infuses its own malt with the thick blue smoke from old peat-fired kilns.
- The Friends of Laphroaig programme keeps fans of the brand up to date with special offers and news from distillery manager, John Campbell. On signing up, members are allocated their own square foot of land on Is-lay, and their names are added to the members’ book in the friends lounge at the distillery. Members who visit the distillery are invited to collect their ‘rent’ – a dram of Laphroaig. The community comprises more than 700,000 like-minded Scotch fans.
ABOUT BEAM SUNTORY INC As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka and Midori liqueur.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit http://www.beamsuntory.com/ and www.drinksmart.com.
