Archive for 2021

New Bourbon Trail™ Passport & Field Guide Offers Visitors The Ultimate Kentucky Bourbon Experience – American Whiskey News

New Bourbon Trail™ Passport & Field Guide Offers Visitors The Ultimate Kentucky Bourbon Experience

FRANKFORT, Ky. — The world-famous Kentucky Bourbon Trail® tour is celebrating its 22nd birthday with a new Bourbon Trail Passport & Field Guide to help visitors plan and prepare for the ultimate journey behind America’s only native spirit.

The comprehensive guide contains 150 pages of information about the attraction, from maps and suggested itineraries to cocktail recipes, helpful tidbits, tasting notes and, of course, key data about participating distilleries on the KBT® and the Kentucky Bourbon Trail Craft Tour®.

And here’s the best part — Passport stamps now unlock access to special collectible bottles and private barrel selections, souvenir barware, tastings and other unique rewards at the 18 Kentucky Bourbon Trail® participating distilleries.

“This new guide is a must-have resource for Kentucky Bourbon tourists as they explore the rich history and heritage of our signature spirit,” said Eric Gregory, president of the Kentucky Distillers’ Association that founded the Kentucky Bourbon Trail® adventure in 1999.

“We’re really excited about all the rewards that now come with your Passport stamp. Visitors are clamoring for distinct bottles and exclusive souvenirs that they can only get in Kentucky. We listened, and our distilleries have worked hard to elevate their Kentucky Bourbon voyage.”

Adam Johnson, Senior Director of the KDA’s Kentucky Bourbon Trail® experiences, said Passport owners will be able to register their Field Guide online to receive the latest news and events happening at their favorite distilleries.

The guide also has detailed information about each distillery that will help visitors tailor their trip, such as whether the distillery has an on-site restaurant or cocktails available, accepts online reservations, produces other spirits besides Bourbon and more.

“The KBT program has evolved so much over the last 22 years,” Johnson said. “It’s more about savoring the Bourbon journey than a race to complete your Passport. This new book is a perfect companion piece that allows guests to celebrate our legendary Bourbon culture with ease.”

The new Passport & Field Guide is for sale starting Thursday at participating distilleries for the suggested retail price of $5.99. Passport & Field Guides also can be ordered now at the Kentucky Bourbon Trail® online shop at https://www.kybourbontrailshop.com.

“We are pleased to share with you an easy-to-use, fit-in-your-pocket, guide where you will discover Kentucky Bourbon is more than just a drink. It’s a way of life,” said Dee Ford, Chairwoman of the KDA’s Kentucky Bourbon Trail® Advisory Panel.

“This has been a year in the making and we appreciate all the passion and energy that KDA members have devoted to making it come true,” said Ford, who is Brand Home Manager at Angel’s Envy in Louisville . “We can’t wait for you to meet our makers and be our tasters.”

Proceeds from the sale go directly to KDA responsibility and sustainability initiatives. The Bourbon Trail Passport & Field Guide emphasizes the KDA’s commitment to responsible consumption with transportation tips, tasting guidelines and visitor best practices.

“The KBT may have just come of legal age, but our industry has a long-standing commitment to the responsible and moderate consumption of alcohol,” said Sara Barnes, KDA Director of Industry Responsibility and Sustainability.

“Visitors can purchase one of our new guides knowing that proceeds will help continue that pledge and also fund research and initiatives to ensure the sustainable stewardship of wood, water and grains that are vital to our communities and our future.”

The new Bourbon Trail™ Passport & Field Guide also features the Kentucky Bourbon Trail Craft Tour®, which the KDA created in 2012 as the nation’s first and only tourism attraction to showcase the state’s flourishing boutique distilleries.

The Kentucky Bourbon Trail Craft Tour® includes 19 participating distilleries, with many more on the way. Visitors who complete each of its four territories earn a collectible challenge coin.

Fans who tour all stops get a custom barrel stave to display their coins.

“The new Passport & Field Guide also will serve as a go-to planning tool for our Craft Tour visitors as well,” Johnson said. “The challenge coins have been very popular for people who are taking the deeper dive into our craft distilleries.”

Johnson said visitors have until Dec. 31 to use old Passports to both the KBT® and Kentucky Bourbon Trail Craft Tour® experiences. For more information on the Passport programs, go to https://kybourbontrail.com/field-guide/.

KDA President Gregory said look for more news soon as the Kentucky Bourbon Trail® tours continue to expand with more stops, more merchandise for visitors (and finishers) and more benefits for Passport holders.

“There are so many ways to enjoy Kentucky Bourbon and even more to experience our culture and craft. As Adam said, the Kentucky Bourbon Trail® is a journey, a quest. And there’s only one true and authentic home for Bourbon – Kentucky. The proof is here.”

Founded in 1880, the Kentucky Distillers’ Association is the legendary voice for Kentucky’s signature Bourbon and distilled spirits industry. Its diverse and growing membership produces the overwhelming majority of the world’s Bourbon, from historic, global brands to emerging micro distilleries that are fostering the next generation of the Commonwealth’s landmark economic engine and its thriving, timeless craft. Member benefits include media relations, international trade development, private sampling events, technical assistance, economic development support, networking, legal defense, marketing strategies, governmental and regulatory advocacy and innovative tourism experiences through the KDA’s world-famous Kentucky Bourbon Trail® and Kentucky Bourbon Trail Craft Tour® adventures. A 501(c)(6) nonprofit organization, the KDA maintains an open membership policy, champions a strong commitment to the responsible and moderate consumption of spirits, and fights to curb underage drinking and drunk driving. Learn more at www.kybourbon.com and www.kybourbontrail.com 

Judges Award Barton 1792 Distillery Spirits With Three Double Gold Medals At World Spirits Competition – American Whiskey News

JUDGES AWARD BARTON 1792 DISTILLERY SPIRITS WITH THREE DOUBLE GOLD MEDALS AT WORLD SPIRITS COMPETITION

            BARDSTOWN, kENTUCKY (May 25, 2021) – Three spirits produced at Barton 1792 Distillery were awarded Double Gold medals at the 2021 San Francisco World Spirits Competition, meaning each spirit received Gold medal ratings from every member on the judging panel during the judging process. Out of a record-breaking 3,500 entries from all corners of the world, ten Barton 1792 Distillery spirits were awarded medals. Each entry was subject to rounds of blind tastings and individual evaluation on both taste and design by judges.

“We are humbled to receive recognition for our spirits,” Master Distiller Danny Kahn said. “These awards would not be possible without our team’s unwavering commitment to top-quality whiskey.”

Double Gold Medals went to:

  • 1792 Bottled in Bond Kentucky Straight Bourbon
  • 1792 Small Batch Kentucky Straight Bourbon
  • Early Times Bottled-In-Bond Kentucky Straight Bourbon

Gold Medals went to:

  • 1792 Full Proof Kentucky Straight Bourbon
  • 1792 Single Barrel Kentucky Straight Bourbon
  • Thomas S. Moore Port Finished Kentucky Straight Bourbon

Silver Medals went to:

  • 1792 Aged 12 Years Kentucky Straight Bourbon
  • Thomas S. Moore Cabernet Sauvignon Finished Kentucky Straight Bourbon
  • Thomas S. Moore Chardonnay Finished Kentucky Straight Bourbon

Bronze Medals went to:

  • Early Times Kentucky Whiskey

For more information on the San Francisco World Spirits Competition, visit sfspiritscomp.com.

About Barton 1792 Distillery

Barton 1792 Distillery is part of Barton Brands.  Barton Brands has facilities in Bardstown, Ky., Carson, Calif., and Baltimore, Md. Barton Brands is owned by the Sazerac Company, an American family-owned company based in New Orleans, La. Barton 1792 Distillery was established in 1879 and continues today as the oldest fully-operating Distillery in the “Bourbon Capital of the World.” The Distillery is located on 196 acres and includes 28 warehouses, 22 other buildings, the Morton Spring and the Tom Moore Spring.  Distilling, aging and bottling fine Bourbon whiskey are hallmarks of the historic Barton 1792 Distillery. 1792 Small Batch Bourbon Whiskey is produced at Barton 1792 Distillery and is named for the year Kentucky became a state. The Distillery has garnered a number of prestigious awards for its whiskies, including its 1792 Full Proof, which was named the World Whiskey of the Year for 2020.  To learn more visit www.1792bourbon.com.

ralfy review 879 – AnCnoc 18yo (2021) – Scotch Whisky News

ralfy review 879 – AnCnoc 18yo @ 46%vol: (2021)

Diageo’s iconic “ghost” distillery of Brora is reawakened after 38 years – Scotch Whisky News

Diageo’s iconic “ghost” distillery of Brora is reawakened after 38 years

Scotch whisky history was made today as the iconic “ghost” distillery of Brora in Sutherland, Scotland, officially began production after its meticulous restoration was completed.

Having closed in 1983 during one of the most challenging periods for the industry, the reopening of Brora marks the first revival of a famous “lost” name in Scotch and represents a major signal of confidence in the future growth of the category.

We have reawakened the distillery following a painstaking three-year restoration as part of a £35million investment programme that will also see the equally iconic lost distillery of Port Ellen on Islay brought back into production.

The restored distillery will now safeguard a sustainable future for Brora, with the installation of a biomass boiler powered by sustainably sourced wood chips from Northern Scotland.

“This is a new dawn for Brora – a distillery that is a beautiful new jewel in the crown of our portfolio in Scotland. I am particularly proud that Brora will be a carbon neutral distillery entirely powered by on-site renewable energy. This marks a major milestone on our journey to invest in Scotland, its rural communities and the future of Scotch whisky.”

Ewan Andrew President, Supply & Procurement

With stunning attention to heritage detail, the 202-year-old Brora stillhouse was taken down and rebuilt stone-by-stone exactly as it was when new in 1819, but now fit for another two centuries of production. The original Brora two classic copper pot stills were refurbished by our skilled coppersmiths.

Brora Master Distiller Stewart Bowman, who is a native to the Sutherland town and whose father was the last exciseman at the distillery, officially marked the launch by opening the Brora wildcat gates and filling the first cask of Brora spirit in more than 38 years.

“In 1983, my father wrote in an old distillery ledger ‘Commencement of Brora Distillery silent season (undetermined period)’. Growing up in the village we often wondered whether Brora would ever return, but today we filled the first cask. It is with great pride that I can now say to my father, the Brora community, and all the ‘old hands’ that worked at Brora and helped to craft a legendary whisky, that the stills are alive and we are making Brora spirit once again.”

Stewart Bowman Brora Master Distiller

Brora is among our smallest distilleries, capable of producing 800,000 litres of spirit each year, and will welcome visitors in small numbers on a by-appointment basis, bookable via Brora.com from July. Visits to the distillery will include tastings of rare Brora releases, including a new distillery exclusive bottling only available at Brora’s newly restored home: The Brora Distillery Collection: Hidden Beneath, a Brora 1982 39 Year Old.

Brora Triptych (1972, 1977 and 1982) at The Whisky Exchange – Scotch Whisky News

It’s a big month for whisky – the legendary Brora distillery, dormant since 1983, has reopened its doors and fired up its stills once more.

To mark the occasion, Brora’s parent company, Diageo, has released the extremely limited-edition Brora Triptych – a trio of whiskies carefully crafted to showcase three different facets and eras of Brora’s smoky, Highland style: 1982 The Timeless Original, 1977 The Age of Peat and 1972 The Elusive Legacy.

Joining this impressive set of whiskies are a number of its compatriots from some of Diageo’s best-known distilleries, including a pair of well-aged drams from Talisker and a brand-new 54-year-old single malt from Singleton.

 

Released in 2021 to mark the momentous re-opening of Brora distillery, Triptych contains three incredible, rare whiskies from this legendary distillery.

1982 The Timeless Original is a 38-year-old single malt that shows off the distillery’s famous waxy character, with a very delicate low level of peat. Aromas of sherbet lemons and fresh green grass fill the nose, complemented by notes of oak spice, beeswax, citronella candles and gunpowder throughout the palate.

1977 The Age of Peat is from a time where Brora increased the amount of peat used in making their whiskies to meet the rising demand for blended whisky. Elegant aromas of creamy vanilla, beeswax and crunchy green apples fill the nose, complemented by notes of smouldering peat smoke, ginger cake, oak spice and heathery smoke throughout the palate.

1972 The Elusive Legacy is a 48-year-old single malt that shows off an elusive and rarely seen style of earthy, peaty whisky only made in a few brief periods throughout the distillery’s history. Aromas of oaky spice and peach cobbler fill the nose, complemented by notes of rich malt, serrano ham, tobacco, coal dust and earthy smoke throughout the palate.

Compass Box ‘Scotch Whisky Meets Beer for a Whole New World of Flavour’ – Scotch Whisky News

CURIOSITY…
THE INVITATION TO ADVENTURE 

This year we’re marking Father’s Day by raising a toast to kinship. Celebrating fathers and families, sisters and brothers, friends and colleagues. And another love of ours, beer and Scotch whisky.

Join Compass Box founder John Glaser on June 27th as we delve into the roots of this age-old partnership, and discover a whole new world of flavour in the process.

A GIFT FOR THE OCCASION

As part of our event, we will be exploring beer pairings for three award-winning Compass Box whiskies: The Peat Monster, The Spice Tree, and The Story of the Spaniard.

Available in a black gift pack accented with gold trim (or for our friends in the US, a new design inspired by our much-beloved label art), The Malt Whisky Collection is a perfect present for a loved one with an inquisitive spirit.

In preparation, we’ve been sampling a range of different styles of beer to accompany our whisky, from toasty stouts, to nutty brown ales and puckering sours. So, if you know someone who isn’t afraid to experiment, and would be curious to see how these three distinct whiskies taste alongside different beers, be sure to pick up a Malt Whisky Collection gift pack and sign them up for
the event.

WHAT TO DO NEXT

Put the date in your diary: Sunday June 27th at 8pm BST (3pm EDT / 12pm PDT) and reserve your seat below. Join us with your whisky samples and stay tuned over the coming weeks as we share the beer pairings we’ll be tasting on the day to help you get prepared. You can follow our lead, or experiment with your own pairings. The choice is yours! If you have a favourite, please send it our way. We’d love to hear how you drink creatively.

We look forward to seeing you there…
The Compass Box Team

BLANTON’S GOLD EDITION at Loch Fyne Whiskies – American Whiskey News

BLANTON’S GOLD EDITION

70cl / 51.5% abv

BLANTON’S GOLD EDITION DESCRIPTION

A smooth and clean bourbon made with a sour mash of corn, rye and malted barley, matured in American White Oak casks. A superb single barrel bourbon. Each bottle is hand filled, sealed, labelled and individually numbered. Please note: the wax seals around Blanton’s corks are prone to cracking. Please be aware that this may happen in transit, but the liquid inside will not be affected.

£160.00

HAMISH SAYS

Nose: honey, rye, dried fruits, vanilla and chocolate.

Palate: rich and full with apricot, butter, pepper, honey and oak.

Finish: long and smooth with toffee apples, pecan and caramel.

Mark’s Whisky Ramblings 389: Glenrothes 24 Year Old 1996 The Barrel Barron – Scotch Whisky News

Mark’s Whisky Ramblings 389: Glenrothes 24 Year Old 1996 The Barrel Barron

Mark Dermul, Belgian whisky blogger, enjoys a stunning Glenrothes. The new Dutch independent bottler The Barrel Baron has just released his second bottling. ‘I’m proud to say that I was asked to taste it before the cask selection was made and like to think my appraisal had something to do with it’ Mark boasts. The label is also a nice sequel to the previous release’s, which I also enjoyed a lot. This was is equally good! It’s a single cask – a sherry butt – on which the spirit of Glenrothes has slept for just over a quarter century.

https://youtu.be/PNkfZRrykKQ

DISCOVER LAIR UPON LAIR OF FLAVOUR IN ARDBEG SCORCH – THE DISTILLERY’S LATEST LIMITED EDITION – Scotch Whisky News

DISCOVER LAIR UPON LAIR OF FLAVOUR IN ARDBEG SCORCH – THE DISTILLERY’S LATEST LIMITED EDITION 

The Ardbeg Distillery invites its noble fandom to join them for an online extravaganza and uncover the ‘lairs’ of flavour in their latest limited edition.

Held annually on the final Saturday of Islay’s Festival of Music and Malt (Fèis Ìle), Ardbeg Day is a global celebration of all things Ardbeg, which this year will take place entirely online. The Distillery invites smoky malt whisky lovers and fantasy buffs everywhere to join them on Ardbeg.com and social media, as fans come together to uncover the myth and the malt behind their new limited edition, Ardbeg Scorch.

Islay folk have long told tales of the island’s dragon, bravely slain by a heroic warrior many moons ago. And on 5 June 2021, Ardbeggians around the world will celebrate Ardbeg Day with a new whisky created in homage to this ‘true myth’. It is said this fiercely delicious dram is the mouthwatering product of Ardbeg’s own flavour-breathing beast, who dwells in Dunnage Warehouse No. 3, scorching staves and burning barrels…

Ardbeg Scorch has been matured in ex-bourbon American oak casks – heavily charred by the fiery exhale of Warehouse 3’s definitely-real-and-totally-not-made-up dragon*. Intense aromas of soot and smoke lie in wait, while grilled fare and black liquorice mingle with bold notes of medicinal lozenge. This truly is a dram of fantastical proportions.

Colin Gordon, Ardbeg’s Distillery Manager, said: “This year will be my first Ardbeg Day ever: a baptism of fire! It’s a shame we Ardbeggians can’t enjoy it together in person, but the online event is shaping up to be tremendous fun. With a whole virtual world to explore, including fantasy inns, campfire tales, medieval feasts and live tastings, there’s plenty for people to be excited about this year.”

Ardbeg’s Director of Distilling and Whisky Creation, Dr Bill Lumsden, said: “Ardbeg Scorch is our tribute to the legendary dragon of Islay. By using our most heavily charred casks, we’ve created a fire-breathing beast of a dram!”  

Ardbeg Scorch will be available to buy from Ardbeg Embassies, whisky specialists, online retailers and from the Distillery Visitor Centre from 25th May. For more news on this event and all things Ardbeg, smoky malt whisky fans can join the Ardbeg Committee at Ardbeg.com.

www.ardbeg.com

Follow us on:

Facebook: https://www.facebook.com/Ardbeg

Twitter: @Ardbeg

Instagram: @ardbeg

ARDBEG DAY LINE UP:

Ardbeg Day 2021- Saturday 5th June
Time Event About
12pm Dragon Tales No Ardbeg Day would be complete without a few yarns. Enter into our witch’s lair as Jackie recites some of Islay’s oldest stories… along with a slightly newer tale in the heroic legend of the dog and the dragon.
2pm The Dog & Dragon Inn Discover what alchemy our mixology master/innkeeper, Cameron George, has in store at The Dog & Dragon Inn.
3pm The Feast Master Fill up your flagons and fetch your forks, the Feast Master, aka DJ BBQ, is hitting the pit to put on the smokiest spread in all the land!
4pm Stillhouse Tour A dragon’s eye tour of Ardbeg’s new Stillhouse.
5pm Chairman’s Study Live Tasting Join Sir Colin Gordon, our Distillery Manager, as he suits up to sip on some of Ardbeg’s rarest drams. Join in on the live chat, and request your favourite Ardbeg expression for Sir Colin to taste.
7pm The Scorch Whisky Lair – Live Tasting Hosted live from the belly of the beast – the Scorch Whisky Lair – Dr Bill, our whisky wizard, will be performing a live tasting of Ardbeg Scorch. Tune in at 7pm (BST) sharp to watch as he ruminates over this fire breathing beast of a dram…

All events will be virtual and hosted on Ardbeg.com and social media – Twitter: @Ardbeg and Instagram: @ardbeg

 ARDBEG SCORCH TASTING NOTES:

 Colour Bright brushed gold

Nose On the nose, frighteningly intense aromas of soot and smoke lie in wait. Hints of aniseed and fragrant patchouli interlace with bold notes of quenched steel and saddle soap. With a drop of water, herbal top notes of briar wood, sage and pine wisp their way to the fore.

Taste Take a sip and experience lair upon lair of flavour. An oily mouthfeel grips the senses. Billowy clouds of sweet smoke and dragon charred oak permeate the palate, while grilled fare and black liquorice weave between notes of medicinal lozenge.

Finish A long and heroic finale, with a subtle tarry aftertaste. A finish that will drag on, well into its happily ever after.

ABV: 46%

NOTES: 

Ardbeg:

Ardbeg prides itself on being The Ultimate Islay Malt Whisky. Established in 1815, Ardbeg is revered by connoisseurs around the world as the peatiest, smokiest and most complex of all the Islay malts. Despite its smokiness, Ardbeg is renowned for its delicious sweetness, a phenomenon that has affectionately become known as ‘the peaty paradox’. During the 1980s and 1990s, Ardbeg suffered from an uncertain future and it was not until the brand was purchased by The Glenmorangie Company in 1997 that the Distillery was saved from extinction. Since then, the Distillery has risen like a phoenix and today Ardbeg is well established as a niche, cult malt, with a passionate following.   

Ardbeg Committee:

The legacy of the whisky was safeguarded in 2000 by the formation of the Ardbeg Committee. The Committee is made up of thousands of Ardbeg followers worldwide who are keen to ensure that “the doors of Ardbeg never close again”. Today there are more than 100,000 members of the Ardbeg Committee in over 130 countries. Committee members are regularly consulted on new bottlings and expressions and are offered exclusive Committee bottlings. Members also receive invitations to special gatherings, tastings and events. The Committee, chaired by Mickey Heads, is free to join at Ardbeg.com. 

Awards:

Ardbeg is the world’s most highly awarded smoky single malt whisky. Since 2008, Ardbeg has won more than 50 gold and double gold medals in key whisky competitions. Ardbeg has twice been awarded ‘World’s Best Single Malt’ at the World Whiskies Awards in 2010, and 2013. At the 2014 Global Icons of Whisky Awards, Mickey Heads was voted ‘Distillery Manager of the Year’. The following year, Ardbeg’s expressions took the top three spots in Whisky Advocate magazine’s review of the best single malt Scotch whiskies under US$100.  Meanwhile, both Ardbeg Corryvreckan and Ardbeg Uigeadail have been awarded gold medals at the 2016 San Francisco World Spirits Competition. In 2019, Dr Bill Lumsden was awarded Master Distiller of the Year for the third time in four years. Ardbeg 10 Years Old also won the Best Single Malt Scotch 10 Year Old at the International Whisky Competition 2019, while the Ardbeg Distillery won the Distillery of the Year 2019.

The Glenmorangie Company:

The Company is one of the most renowned and innovative distillers and marketers of Scotch whisky brands worldwide and is part of Moët Hennessy, the wine and spirits division of Moët Hennessy Louis Vuitton. Headquartered in Edinburgh, Scotland, the Company produces Glenmorangie Single Highland Malt whisky and Ardbeg Single Islay Malt.

Responsible Drinking:

Ardbeg and The Glenmorangie Company advocate responsible drinking and suggest that drinkers savour Ardbeg whiskies in moderation and in line with recommended daily guidelines for alcohol consumption.

Evan Williams Bourbon Announces Major Redesign of Evan Williams 1783 Small Batch – American Whiskey News

Evan Williams Bourbon Announces Major Redesign of

Evan Williams 1783 Small Batch

Bourbon returns to original proof with new, premium packaging

BARDSTOWN, Ky. – Evan Williams Bourbon, the second largest selling Bourbon in the world, today announced a major redesign of Evan Williams 1783 Small Batch. Named after the year Evan Williams first opened his distillery on the banks of the Ohio River, the Bourbon’s new, premium package celebrates Kentucky Bourbon’s first licensed endeavor. Returning to the original 90 proof, as denoted on the new bottom face label, the small batch Bourbon is the second highest proof in the Evan Williams Bourbon family.

Evan Williams 1783 Small Batch will be relaunched in a new proprietary glass bottle with the Evan Williams signature blown in across the top. ‘1783’ is prominently displayed in gold foil accent across the top label, as well as ‘small batch’ to signify the Bourbon inside is a mingling of 300 barrels or less. The bottle is crowned by an upgraded capsule finish featuring the same Evan Williams signature repeated in the background. Crafted with Heaven Hill Distillery’s traditional Bourbon mashbill of 78% corn, 12% malted barley, and 10% rye, Evan Williams 1783 also retains an extra-aged quality as it is a marriage of barrels aged six to eight years, providing a smooth, rich, and bold flavor.

“Evan Williams 1783 Small Batch pays homage to some of the earliest years of licensed distilling in Kentucky, and an important year for Bourbon and the Commonwealth’s signature industry,” said Julie Cole, Evan Williams Senior Brand Manager. “With a return to the original 90 proof, the award-winning mashbill of Evan Williams 1783 is full-flavored and works both as a cocktail base and stand-alone sipper. We are excited to bring more focus to what is known as the ‘best kept secret’ in the Evan Williams Bourbon family.”

Evan Williams, who also served as an early Trustee of the City of Louisville, served as wharfmaster, and built the first county clerk’s office and city jail, set up his early distillery in 1783. As the first licensed commercial distiller in Kentucky, Evan Williams laid the initial groundwork of entrepreneurial success for the Kentucky Bourbon industry. The award-winning Evan Williams Bourbon Experience invites hundreds of thousands of visitors to Downtown Louisville each year to walk through the same hand-crafted process Evan Williams began in 1783.

The Evan Williams 1783 Small Batch relaunch will feature a new commercial called “Our Kind of People,” premiering this fall on national broadcast TV and connected TV. New point-of-sale will also feature the tagline, “When you do Bourbon right, people notice,” highlighting recent awards, including the 2019, 2020 and 2021 Consumers’ Choice SIP Award, winning Gold the first year and Double Gold the two consecutive. The brand will also be prominently featured in digital, social media and in-game advertising for the brands Major League Baseball post-season partnership. The new Evan Williams 1783 Small Batch ships nationwide in May with an SRP of $19.99.

ABOUT EVAN WILLIAMS: The flagship Bourbon of Heaven Hill Distillery, Evan Williams is among the leaders in the rapidly growing American Whiskey segment as the world’s second largest-selling Bourbon. Evan Williams is a proud sponsor of Major League Baseball and the World Series, first forming a partnership with the national pastime in 2016. As an American-made and American-owned brand, Evan Williams has recognized true American heroes through their exceptional stories of honor and bravery on special edition American-Made Hero labels for the past seven years, now supported by the American-Made Heroes Foundation Fund. The Evan Williams Bourbon Experience (www.EvanWilliamsBourbonExperience.com) celebrates the legacy of Evan Williams through an immersive visitor’s center experience which brings to life the history and tradition of Kentucky’s native spirit as an official stop on the Kentucky Bourbon Trail.


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