New 100 ml, 200 ml and 1.75 Liter Sizes Offered to Increase Convenience and Retail Presence for Top-Selling New Spirit

LYNCHBURG, TENN., (APRIL 2012) – The growing number of consumers who enjoy Jack Daniel’s Tennessee Honey will soon have more options when it’s time for their next purchase. Beginning in May, the leading seller in the increasingly-popular flavored whiskey category will be available in 100 ml, 200 ml and 1.75 liter bottles.

Launched nationally in April 2011 as the first new offering from the Jack Daniel Distillery in nearly a generation, Jack Daniel’s Tennessee Honey is crafted with world-renowned Jack Daniel’s Old No. 7 Tennessee Whiskey and mingled with a proprietary honey liqueur resulting in a unique, smooth offering. It was initially introduced in the U.S. in 50 ml, 375 ml, 750 ml and 1-liter bottle sizes.

“Due to the incredible consumer reception, Jack Daniel’s Tennessee Honey was the #1 new spirit of 2011,” said Jack Daniel’s Tennessee Honey Brand Manager Casey Nelson. “The new sizes give our friends additional choices and more convenient ways to enjoy Tennessee Honey.”

Jack Daniel’s Tennessee Honey was ranked the top new spirit in the U.S.* and was launched in Canada during October 2011.

Fly Straight. Drink Responsibly.

* Source: AC Nielsen, New Spirits Brands Past 12-mo Dollar & 9L Case Sales, Ending 3.3.12

About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Whiskey-Based Ready-to-Drink Beverages and Jack Daniel’s Country Cocktails.

  1. Hilda says:

    My friends and I sampled the JD Honey when visiting Nashville last year and all agreed it was the best! As yet we have been unable to purchase it in the UK – is there anyway we can source it ?

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