Archive for August, 2011




British ‘Old Pulteney Row to the Pole’ expedition successfully navigates hazardous 450 mile Arctic route

British Arctic explorer and adventurer Jock Wishart today (26th August 2011) claimed a momentous world first as he and his six-man crew completed their ambitious ‘Old Pulteney Row to the Pole’, reaching the magnetic north pole (recognized and certified in 1996) at 12.30am GMT.

The momentous expedition, which is sponsored by Old Pulteney Single Malt Scotch Whisky, set out from Resolute Bay on Friday 29th July to conquer some of the harshest conditions on earth. The voyage, which was four years in the planning, was rowing through waters which are only open water for a matter of just weeks each year due to the recent increase in seasonal ice melt in the Arctic.

The voyage has been the challenge of a lifetime for Jock and his crew of adventurous rowers, as they steered the small ‘Old Pulteney’ ice boat through ice-strewn seas. The open water is still frequently filled with ice bergs and floating ice. They have had several incidents of collisions and have had to wait and watch the weather and ice blocking their way as Arctic ice closed in, threatening to put the expedition in jeopardy.

Throughout the journey, the crew has worked with scientific research partners to deliver fresh environmental data into the impact of arctic deterioration on the polar landscape. They have also used the opportunity to study wildlife, having had close encounters with some of the Arctic’s most impressive species, including beluga whales, walrus and polar bears.

The intrepid team has lived for almost a month on the compact, specially designed ice-boat the ‘Old Pulteney’, sleeping in shifts between grueling rowing stints and surviving on 7000 calorie-per day dry rations. The detail and drama of their 4-week adventure has been captured by a BBC cameraman for a documentary on the expedition.

For most of the voyage the crew has rowed through open water, taking advantage of favourable weather to make good headway, however the real challenge lay in the second and most significant part of the expedition – rowing all the way across to Ellef Ringnes Island. In the last few weeks of summer this area was the last to melt and break up, so the crew was confronted with both solid and floating sea ice which they painstakingly picked their way through – with the last part of their journey being a race against time as the ice closed in.

Today a triumphant Jock Wishart commented: ‘The final leg of our journey started on Wednesday night when a possible route through the disintegrating ice began to open up. We’d been pinned down for days by ice and heavy winds. But the conditions suddenly changed and we were able to pick our way through. The last three miles proved to be the hardest of all when we had to take the boat out the water and then haul it over the ice.

We’re all absolutely exhausted, but elated. No one’s ever even tried to do this. In fact most people did think it was impossible. But we’ve done it!”

Said Old Pulteney Senior Brand Manager Margaret Mary Clarke: ‘Huge congratulations to Jock and his team from everyone here at Old Pulteney Single Malt Scotch Whisky. We’ve tracked their progress with excitement and bated breath over the past month and we’re thrilled their efforts have been rewarded. Old Pulteney’s partnership with Jock and this expedition stems from the brand’s age old heritage of supporting maritime adventure, so it’s a proud day for us to be part of this momentous achievement’.

L-R David Mans, Billy Gammon, Mark Delstanche, Rod Sleep, Jock Wishart

L-R David Mans, Billy Gammon, Mark Delstanche, Rod Sleep, Jock Wishart


*The Magnetic North Pole’s certified position was established in 1996. The position is 78°35.7N 104°11.9W / 78.595°N 104.1983°W.

Since then, this 1996 certified position has become an established expedition objective for Arctic expeditions and adventures. The biennial Polar Race takes place between Resolute Bay in northern Canada and the 1996-certified location of the North Magnetic Pole.

Old Pulteney Row to the Pole

Jock Wishart
Jock is established as one of the UK’s leading adventurers and explorers, with a successful background in polar exploration, rowing and extreme navigational feats. He led the team which established fifteen new world speed records for powered circumnavigation and captained the team that broke the London to Paris rowing record in 1999. He has a lifetime interest in polar exploration and in 1992 journey he was part of the first team to walk unsupported to the Geomagnetic North Pole.

Old Pulteney
Old Pulteney Single Malt Whisky, is diligently crafted at Pulteney Distillery in Wick. It is the most northerly distillery on the UK Mainland and was founded in 1826 by James Henderson at the height of Wick’s herring boom. The distillery lies in the heart of ‘Pulteneytown’, which was created for all the fishermen at the time, and is embedded in the deep rooting history of this coastal town, which used to be one of the most important and biggest herring fishing ports in Europe.

Wick became known around the world for its precious barrels of silver and gold – silver being the herring and gold being the fine whisky – which left the port in vast numbers.

Old Pulteney Single Malt whisky has a long standing association with the sea and is also known as the ‘Genuine Maritime Malt’. Its carefully crafted taste carries the windswept and rugged character of the North, the salty and fresh air of the North Sea and the distillery’s rich maritime heritage runs through every drop of this fine malt.

As a strong supporter of Wick’s community, Old Pulteney is delighted to be continuously supporting the Wick RNLI Station, the Wick Pipe Band, Wick Football Club and Hockey Team and furthermore as the ‘Genuine Maritime Malt’, Old Pulteney is also involved with some of the most prestigious sailing events in the country including the Port of Dartmouth Royal Regatta, the Round the Island Race at the Isle of Wight and the Old Pulteney IRC Scottish Championship.

2012 New Edition of The Malt Whisky Yearbook – Scotch Whisky News


  • The biggest edition ever – now 300 pages
  • The Distillery Section completely revised with all the latest news
  • The chapter on Foreign Distilleries now biggerthan ever
  • New exciting articles by distinguished writers such as Charles MacLean, Ian Buxton, Gavin D Smith, Dominic Roskrow, Neil Ridley, Iorwerth Griffiths and Colin Dunn
  • Completely new Japanese chapter by Chris Bunting
  • More than 250 tasting notes, including Japanese malts, independent bottlings & vatted malts
  • A detailed chapter on Whisky Production
  • Expanded section on Independent Bottlers
  • Last year´s success, Meet the Manager, continueswith ten new interviews
  • The Whisky Year That Was – the most comprehensive summary you´ll find of the news and trends in the industry
  • All the latest info on bottlings, web sites, whisky shops, books as well as the latest statistics & figures
  • More than 500 colour photos

All in all – the most updated whisky book on the market! Publication date; 1 October 2011  Number of pages; 300 ISBN 978-0-9552607-8-0 Recommended retail price in UK; £13.95






NEW Octomore Edition 4

The world’d peatiest whisky just got peatier. This fourth annual relase is certified to an extraordinary 167 PPM.


Now in only it’s fourth annual release, this controversial spirit has already become legend. An intrinsic distillation from barley to bottle, the new cult islay whisky brings a whole new dimension to peated whisky: all the heady, pure peat smoke aromas – yet free from iodine & medicinal flavours. A uniquely slow, trickle distillation gives a soft textured spirit that believes its youthful age.

£86.99 inc VAT – £72.49 exc VAT


The Arran Malt

Sleeping Warrior LTD Edition


The Arran Malt Sleeping Warrior is a limited edition of only 6,000 bottles worldwide, and is uniquely collaborated with the National Trust for Scotland. This single malt was bottle at natural casks strength of 54.9% and was combined in ex-sherry casks, bourbon and red wine casks. This malt was also non chill-filtered and has no artificial colouring.

“The stunning profile of the summits and ridges on the north-end of the Isle of Arran is referred to as theSleeping Warrior due to its resemblance to a resting human figure. These mountains attract thousands of visitors each year which loads to the erosion of the landscape. A donation from every bottle sold of the Sleeping Warrior will be made to the National Trust for Scotland to help maintain the footpaths on Goatfell, Arran’s highest peak, for the enjoyment of all.

This limited edition of the Arran malt from 2000 vintage is bottled at natural cask strength from a combination of our finest ex-European and American oak casks selected by Master Distiller James MacTaggart.”

£56.99 inc VAT – £47.49 exc VAT


Scotch Malt Whisky Society of America Late August Outturn – Scotch Whisky News


Below decks on HMS Victory

Cask No. 29.97
Islay, South Shore

The panel’s experience is summed up above, with the sub-head “wood, smoke, blood”! The first aroma is of treacle toffee, then smoky bacon crisps, then a musky note, like truffle oil. A dry nose and tannic, and very masculine. The taste at natural strength is intensely sweet, then immediately full of coal smoke, coal tar and hessian. At reduced strength it remains big and bold and smoky, but now with Daddy’s Sauce and well-worn leather saddles; the taste remains very sweet, but this is now balanced by a hoppy bitterness and a shake of salt. Intense, tarry, smoky – just what we hope for from this distillery, whose motto was ‘Love it or Hate it. No Compromise’.

Drinking tip: After the match, in the locker-room

Colour: Deep rosewood
Cask: Refill sherry butt
Age: 20 years
Date distilled: October 1990
Alcohol: 59.1%


Handbags and popcorn

Cask No. 17.29
Highlands, Orkney

Amazingly layered despite its youth with aromas of stewed apples & pears with a touch of spice, salty popcorn, cardamom, creamy vanilla, Tutti Frutti, lemon sherbet, watermelon, marzipan, bubblegum, mangoes and honeydew melon. To taste we found it was hot, fizzy, tannic, slightly numbing like mouthwash but zesty and sweet, salty (think the brine from a jar of green olives), fruity (fresh pineapple) and creamy. It holds up extremely well with water becoming fresher with grassy notes, new leather handbags, toffee popcorn and ozone. On the palate there was whipped cream, peppermint, eucalyptus and artificial sweetener. From Orkney’s lesser known distillery.

Drinking tip: With pre-dinner nibbles

Colour: Straw gold
Cask: Second-fill hogshead
Age: 9 years
Date distilled: January 2002
Alcohol: 56.1%


Attention-grabbing spicy wood

Cask No. 28.23
Highlands, Midlands

The nose gave us hay, grass, wood-sap, sawdust, some delicate floral notes, peppery spice, blackcurrant jam and lots of nuts (macadamia, almond, hazelnut). The palate had toffee, chocolate and treacle, but it was the spicy wood that grabbed our attention – chilli, Victory V’s, oak tannins – ‘like licking an old cask, without the splinters’ someone said. The reduced nose had toffee and lots of scented wood – cedar, pine, grape stems, saunas. The reduced palate seemed sweeter – raisins and chocolate-coated Brazils – but still with the woodiness of long years in cask – chewing on sticks, resinous, spicy; a delicious dram from Blackford village.

Drinking tip: Share with someone who understands and appreciates good whisky – and give it time

Colour: Yellow gold
Cask: Refill sherry butt
Age: 21 years
Date distilled: November 1989
Alcohol: 57.5%


Oak shelves in a library

Cask No. 38.20
Highlands, Speyside (Rothes)

The nose was beautifully heart-warming, with aromas of porridge oats, sweet buttery pastry, macadamia and lemon, with ‘oak shelves in a library’ providing a sense of tranquility. The unreduced palate was tasty and mouth-filling, with dark Madeira cake and gingerbread, oaky tannins and spices (clove, cinnamon, pepper). The reduced nose had apricot, crêpes with plum jam, leather, stage make-up (greasepaint, glossy lipstick) and the floor of a eucalyptus and orange forest. The palate became a fabulous mixture of toffee and spice with some fruit and a lasting tingly heat. This distillery was first named ‘Glen Grant No. 2’.

Drinking tip: A pre-theatre dram – or while browsing in an old library

Colour: Beautiful burnished oak
Cask: Refill hogshead
Age: 16 years
Date distilled: May 1994
Alcohol: 57.4%


The Outturn is   
Please visit the SMWS of America at  for more information. 

WhiskyCast Publishes Episode #330 – Scotch Whisky News


The Kentucky Bourbon Festival celebrates its 20th anniversary three weeks from now, and we’ll discuss this year’s Festival and its history with Executive Director Linda Harrison. In the news, Four Roses unveils its 2011 Limited Edition Small Batch bourbon to be released at the Festival, the final remaining bottle of Dalmore Trinitas finds a home, and new single cask bottlings from BenRiach, GlenDronach, and Glenglassaugh.

Visit WhiskyCast at

Midlands Whisky Festival Isle of JURA WHISKY MASTER CLASS EVENT – Scotch Whisky News


Master Class Number 2.

Tickets for the Jura Masterclass are on sale now!

This event will be hosted by Mr Willie Tait of Whyte & Mackay brands. He is the global ambassador for the internationally recognised Jura distillery and will present to the lucky attendees the ultimate Jura Boutique exclusive casks that are not generally available + Jura 21 yo + Jura 1974 vintage collection.

Tickets for the Jura Masterclass are on sale now priced at just £10. This superb event is likely to sell out fast due to high demand. Places are limited .

For tickets and full details of the event times etc please visit  

Tickets also available on 01384 394518 and at the Nickolls and Perks store.

NEWS : The Dalmore Masterclass is now SOLD OUT

Thank you

Jim Beam Challenges Travellers’ Taste Buds at Madrid Airport – American Whiskey News


Jim Beam challenges travellers’ taste buds at Madrid airport

Maxxium Travel Retail, together with brand owner Beam Global Spirits & Wine, is embarking on marketing activations in all leading European airports, including a month-long initiative at Madrid-Barajas airport, to raise the profile of the world’s number one bourbon, Jim Beam and its portfolio of brands.

Throughout August a blind tasting experience targets consumers travelling through Terminal 4, to educate them on the exceptional quality of the brand and drive sales. The Jim Beam Taste Challenge stand has been designed to create maximum impact and capture the attention of travellers.

Consumers will be guided through a tasting of Jim Beam White, the flagship expression in the portfolio, and another leading American whisky brand, to communicate the brand’s superior attributes and raise awareness of its distinctive taste. They will be helped to identify taste sensations, asked their opinions and be inspired to take an active part in the tasting, promoting lively discussion. Participants will also receive small branded gifts and when trial turns to purchase, given two branded glasses with a 1L bottle of Jim Beam White.

Beam’s director for European travel retail, Middle East and Africa, Gareth Brown says: “As the number one bourbon in the world, we are looking to build upon the entire Jim Beam portfolio and recruit new drinkers from outside the US. We developed the Jim Beam Taste Challenge to interact with our target consumers, giving them a personal experience and educating them on taste and quality. We have reached a huge number of consumers already and despite creating such a bold challenge for the brand found it to be extremely effective in highlighting Jim Beam as the preferred bourbon.”

Maxxium Travel Retail managing director, Glen Williams says: “In Madrid, the aim is to drive trial and visibility at point of purchase and we are confident that the initiative will be effective in boosting sales. The activity is part of our strategy that will see extensive investment rolled out across key European markets such as Frankfurt, Munich and London, supporting the brand’s outstanding performance in travel retail.”

According to the latest IWSR results, the brand posted strong growth in Europe last year. Jim Beam White grew by 21% and Jim Beam Black by 28% year on year, significantly outperforming the total US whiskey category in travel retail, which was up by 14%.


Enjoy Responsibly

Maxxium Travel Retail

Maxxium Travel Retail is the joint venture between two of the most highly regarded names in the industry – Beam Global Spirits & Wine Inc and The Edrington Group. We manage premium brands from both companies’ portfolios, plus a number of third party brands in the majority of countries of Europe. Maxxium Travel Retail is responsible for marketing and distribution of the shareholders´ brands in most of European Travel retail. The Maxxium Travel Retail portfolio places us as one of the three leading spirits distributors in Duty Free and Travel Retail in Europe.

Beam Global Spirits & Wine Inc, the world´s fourth largest premium spirits company, has an exciting portfolio of top 100 brands that are renowned for their fine craftsmanship perfected over decades, and, in some cases, centuries. The portofolio includes leading international brands Jim Beam, Courvoisier, Laphroaig, Maker´s Mark and Canadian Club as well as regional brands such as Teacher´s, Harveys and Sourz.


Beam Unveils New Corporate Branding – American Whiskey News


Beam Unveils New Corporate Branding

Deerfield, Ill. – August, 2011 – Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE: FO)] has announced new corporate branding in anticipation of becoming an independent publicly traded spirits company, to be renamed Beam Inc., early in the fourth quarter.

The new logo features the single word “Beam” in the signature script of fourth-generation distiller James B. Beam, whose namesake Jim Beam® Bourbon is the company’s flagship spirits brand. The red script logo underscores the centuries of entrepreneurial spirit, quality and unique, family-driven heritage behind Beam’s portfolio of leading premium spirits throughout the world.

“Our new corporate identity is simple, authentic, memorable and is the perfect reflection of our commitment to the Beam family’s pioneering vision established more than 216 years ago,” said Matt Shattock, Beam president and CEO. “The Beam signature will now be on every aspect of our global business, serving as a powerful and enduring endorsement of our dedication to quality, innovation and authenticity as we enter an exciting new era of growth as a leading pure-play spirits company.”

When Jim Beam’s great-great-grandfather, Jacob Beam, put his first bourbon in the barrel in the wilds of Kentucky in 1795, he laid the foundation for the enduring seventh-generation family business. Today, Beam is the fourth-largest premium spirits company in the world, with 10 of the world’s top-100 premium spirits in its portfolio, including Jim Beam, the world’s No. 1 bourbon with sales of six million cases annually. Other top global premium spirits in Beam’s portfolio include Maker’s Mark® Bourbon, Teacher’s® Scotch Whiskey, Sauza® Tequila, Courvoisier® Cognac and Canadian Club® Whisky.

Beam will start using the new logo upon the separation of Fortune Brands’ businesses, which is on track for completion early in the fourth quarter. As a standalone spirits business, the company expects to trade on the New York Stock Exchange under the ticker symbol BEAM. The separation of Fortune Brands’ businesses remains subject to completion of detailed separation plans, customary regulatory approvals and final Board approval.

About Beam Global Spirits & Wine:

Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Maker’s Mark® Bourbon, Laphroaig® Scotch Whisky, Skinnygirl cocktails, Cruzan® Rum, Larios® Gin, Whisky DYC®, Teacher’s® Scotch Whisky, DeKuyper® Cordials and Liqueurs and Knob Creek® Bourbon. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO). For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit and

Beam Appoints Christopher Bauder Bourbon General Manager – American Whiskey News


Beam Appoints Christopher Bauder Bourbon General Manager

Deerfield, Ill. – August, 2011 – Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE: FO)] today announced the appointment of Christopher G. Bauder as the Bourbon Category Business Team (CBT) General Manager. In this role, Bauder will lead Beam’s largest, top-performing spirits category and spearhead the continued growth of all bourbon brands in the U.S., including Jim Beam®, Maker’s Mark®, Knob Creek® and Basil Hayden’s®.

Beam is the world’s largest producer of bourbon—with the company’s flagship brand, Jim Beam, selling six-million cases each year, and Maker’s Mark selling more than one million cases annually. In the past two years, Beam has also innovated within the Bourbon category by introducing new products including Red Stag by Jim Beam®, Maker’s 46™, Knob Creek Single Barrel Reserve and, most recently, Jim Beam Devil’s Cut™.

“With his extensive global brand building and sales experience, Chris Bauder is positioned to take our Bourbon portfolio to the next level,” said Bill Newlands, Beam president, North America. “Bourbon is our number one, single largest category at Beam, and I’m confident that with Chris’ leadership we’ll continue to revolutionize within our portfolio and drive other industry trends.”

Before joining Beam, Bauder served as S.C. Johnson’s Vice President Marketing, International Markets. Prior to this role he also held several positions of increasing responsibility throughout his 17 years at S.C. Johnson, including Vice President Marketing, Developing Markets, where he led marketing, media and new product development efforts across Latin America, Africa, Asia, Russia and the Middle East.

Bauder earned a Bachelor of Arts degree in economics and political science from Duke University and has a Master of Business Administration from Marquette University.

About Beam Global Spirits & Wine, Inc.:

Beam Global Spirits & Wine, Inc. (“Beam Global”) is one of the world’s largest premium spirits companies, encompassing a portfolio of nearly 100 brands (including 10 of the world’s top-100 premium spirits brands), more than a dozen global operating and commercial facilities and 3,200 employees worldwide. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Teacher’s® Scotch Whisky, Maker’s Mark® Bourbon, Laphroaig® Scotch Whisky, Cruzan® Rum, Hornitos ™ Tequila, EFFEN® Vodka, Larios® Gin, Whisky DYC®, DeKuyper® Cordials, Knob Creek® Bourbon and Skinnygirl® Cocktails. Growth through innovation is a key strategy at Beam Global, with Red Stag by Jim Beam® Bourbon, Cruzan® 9 Spiced Rum, Maker’s 46™ Bourbon and Courvoisier® 12 Cognac and Courvoisier® 21 Cognac all being launched as new products over the past two years. Beam Global is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company. For more information on Beam Global, its brands, and its commitment to social responsibility, visit and© 2011 Beam Inc., Deerfield, IL




A Marketing Consultant and an Orthotist from South Africa won a global competition last night (17th August 2011) hosted by BUSHMILLS™ Irish Whiskey that will see the world-famous Old Bushmills Distillery ‘go on tour’ to a city in the Rainbow Nation.

Jonathan ‘Oros’ Oliff, 28, from Durban and Sean Tickner, 30, from Cape Town were together chosen as the winners of ‘Make it 2 Bushmills’, winning two weeks working at the world-famous Old Bushmills Distillery, where they will make their own unique blend of BUSHMILLS Irish Whiskey, live in luxury penthouse accommodation and get £5,000 spending money.

After their experience, Jonathan and Sean will ‘take home the distillery’, with the ultimate BUSHMILLS party that will be held in a South African city this year.

The pair, who are married to identical twin sisters, met while body boarding at North Beach in Durban fifteen years ago and have been friends ever since.

Jonathan said: “It’s amazing to be named the winners of Make it 2 Bushmills! We came to the global final here in Bushmills to do our country proud – we can’t wait to take the distillery home to South Africa.”

BUSHMILLS Irish Whiskey is hand-crafted in small batches for an exceptionally smooth taste at the Old Bushmills Distillery – Ireland’s oldest working distillery in County Antrim, Northern Ireland.

The BUSHMILLS Master Distiller, Colum Egan launched Make it 2 Bushmills in March 2011 to offer two friends to share an experience of a lifetime at the distillery and then take it ‘on tour’.

Jonathan and Sean defeated thousands of others to be crowned winners by entering on the BUSHMILLS Facebook page and then campaigning for public votes to allow them to represent their country at the global final, Bushcamp, held in Bushmills village this week.

In the past few days, they have competed in a series of challenges including barrel-rolling, beach-golfing and whiskey-tasting to impress the panel of judges with their strong friendship, teamwork and creativity.

BUSHMILLS Master Distiller Colum Egan said: “Jonathan and Sean have shown throughout Make it 2 Bushmills that they are great friends, with a genuine love for life and a fantastic sense of humour.

We can’t wait to welcome them into the distillery family and then work to take the distillery ‘on tour’ to South Africa…it’s going to be some party.”

Bushcamp was judged by Colum and some famous fans of BUSHMILLS, including Kevin Baird of Two Door Cinema Club, Jonathan Galkin of DFA Records and Rob Allanson of Whisky Magazine.

Fans of BUSHMILLS can follow Jonathan and Sean’s experience as they Make it 2 Bushmills and ‘take home the distillery’ on the BUSHMILLS Facebook page, or by following @BushmillsGlobal on Twitter.


Colum Egan Biography

Colum Egan is Master Distiller at the Old Bushmills Distillery in County Antrim, where BUSHMILLS Irish Whiskey is hand crafted in small batches for an exceptionally smooth taste.

Since 2002, Colum has been responsible for all the critical stages of whiskey production, all of them carried out at the distillery itself. That’s very handy when your job is to ensure that the production of the whiskies is done to perfection – as Colum likes it to be. Colum lives in the little coastal town of Ballycastle with his wife and two sons and says that he has found his dream job.

BUSHMILLS™ Irish Whiskey Master Distiller Colum Egan is pictured with the winners of Make it 2 Bushmills, South Africans, Jonathan Oliff and Sean Tickner.
BUSHMILLS™ Irish Whiskey Master Distiller Colum Egan with the winners of Make it 2 Bushmills, South Africans, Jonathan Oliff and Sean Tickner.


BUSHMILLS™ Irish Whiskey Master Distiller Colum Egan is pictured with the winners of Make it 2 Bushmills, South Africans, Jonathan Oliff and Sean Tickner.

The pair won the opportunity to spend two weeks working at the world-famous Old Bushmills Distillery, where they will make their own unique blend of BUSHMILLS Irish Whiskey, live in luxury penthouse accommodation and get £5,000 spending money.

After their experience, Jonathan and Sean will ‘take home the distillery’, with the ultimate BUSHMILLS party that will be held in a South African city this year.


BUSHMILLS Irish Whiskey is hand crafted in small batches at Ireland’s oldest working distillery in Co. Antrim, Northern Ireland. The brand portfolio includes six exceptionally smooth and multi-award winning whiskeys: BUSHMILLS Original, BLACK BUSH, BUSHMILLS 10 Year Old Single Malt, BUSHMILLS 16 Year Old Single Malt and BUSHMILLS Malt 21 Year Old Single Malt and BUSHMILLS 1608. BUSHMILLS is the only distillery in Ireland to make triple-distilled Malt Whiskey

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