Beam Appoints Christopher Bauder Bourbon General Manager – American Whiskey News


Beam Appoints Christopher Bauder Bourbon General Manager

Deerfield, Ill. – August, 2011 – Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE: FO)] today announced the appointment of Christopher G. Bauder as the Bourbon Category Business Team (CBT) General Manager. In this role, Bauder will lead Beam’s largest, top-performing spirits category and spearhead the continued growth of all bourbon brands in the U.S., including Jim Beam®, Maker’s Mark®, Knob Creek® and Basil Hayden’s®.

Beam is the world’s largest producer of bourbon—with the company’s flagship brand, Jim Beam, selling six-million cases each year, and Maker’s Mark selling more than one million cases annually. In the past two years, Beam has also innovated within the Bourbon category by introducing new products including Red Stag by Jim Beam®, Maker’s 46™, Knob Creek Single Barrel Reserve and, most recently, Jim Beam Devil’s Cut™.

“With his extensive global brand building and sales experience, Chris Bauder is positioned to take our Bourbon portfolio to the next level,” said Bill Newlands, Beam president, North America. “Bourbon is our number one, single largest category at Beam, and I’m confident that with Chris’ leadership we’ll continue to revolutionize within our portfolio and drive other industry trends.”

Before joining Beam, Bauder served as S.C. Johnson’s Vice President Marketing, International Markets. Prior to this role he also held several positions of increasing responsibility throughout his 17 years at S.C. Johnson, including Vice President Marketing, Developing Markets, where he led marketing, media and new product development efforts across Latin America, Africa, Asia, Russia and the Middle East.

Bauder earned a Bachelor of Arts degree in economics and political science from Duke University and has a Master of Business Administration from Marquette University.

About Beam Global Spirits & Wine, Inc.:

Beam Global Spirits & Wine, Inc. (“Beam Global”) is one of the world’s largest premium spirits companies, encompassing a portfolio of nearly 100 brands (including 10 of the world’s top-100 premium spirits brands), more than a dozen global operating and commercial facilities and 3,200 employees worldwide. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Teacher’s® Scotch Whisky, Maker’s Mark® Bourbon, Laphroaig® Scotch Whisky, Cruzan® Rum, Hornitos ™ Tequila, EFFEN® Vodka, Larios® Gin, Whisky DYC®, DeKuyper® Cordials, Knob Creek® Bourbon and Skinnygirl® Cocktails. Growth through innovation is a key strategy at Beam Global, with Red Stag by Jim Beam® Bourbon, Cruzan® 9 Spiced Rum, Maker’s 46™ Bourbon and Courvoisier® 12 Cognac and Courvoisier® 21 Cognac all being launched as new products over the past two years. Beam Global is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company. For more information on Beam Global, its brands, and its commitment to social responsibility, visit and© 2011 Beam Inc., Deerfield, IL

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