BUSHMILLS IRISH WHISKEY INTRODUCES BOURBON #3 CHAR CASK RESERVE – A RARE AND UNIQUE CASK-MATURED WHISKEY, AVAILABLE EXCLUSIVELY IN GLOBAL TRAVEL RETAIL – Irish Whiskey News

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BUSHMILLS IRISH WHISKEY INTRODUCES BOURBON #3 CHAR CASK RESERVE – A RARE AND UNIQUE CASK-MATURED WHISKEY, AVAILABLE EXCLUSIVELY IN GLOBAL TRAVEL RETAIL 

THE THIRD EDITION IN THE LIMITED RELEASE BUSHMILLS IRISH WHISKEY STEAMSHIP COLLECTION 

Bushmills, Co. Antrim, Monday 2nd October 2017: Bushmills® Irish Whiskey has announced the launch of BOURBON #3 CHAR CASK RESERVE the third and latest edition in THE STEAMSHIP COLLECTION® a rare and unique range of Bushmills Irish Whiskeys inspired by the extraordinary voyages of the steamship SS BUSHMILLS.

As a Global Travel Retail exclusive, this new variant follows the successful launch of Bushmills Irish Whiskey PORT CASK RESERVE and SHERRY CASK RESERVE, marking the 125th anniversary of the maiden voyage of the SS BUSHMILLS.

In 1890, the SS BUSHMILLS set course for America to deliver Bushmills Irish Whiskey to new corners of the globe.  On her extraordinary maiden voyage she established knowledge and relationships with some of the world’s finest wine and spirits producers, before returning home with a variety of their finest seasoned casks. It is these relationships that have served the Old Bushmills Distillery to this day, helping Bushmills master distillers explore the potential of whiskey maturation in exclusive and rare casks.

Helen Mulholland, Master Blender of Bushmills Irish Whiskey, said; “At Bushmills we are known for centuries of innovation, continuously exploring the nuances that different casks impart on our whiskey. BOURBON #3 CHAR CASK RESERVE is the result of our long-standing relationship with master coopers from Louisville, Kentucky who reserve only the finest American white oak, custom-charred bourbon casks to mature this unique whiskey.

“The amount of char you give a cask has a significant impact on the flavour and this is what makes BOURBON #3 CHAR CASK RESERVE so special. The seasoned casks are emptied of bourbon and re-charred before being shipped to the Old Bushmills Distillery where we fill them exclusively with triple-distilled Bushmills Single Malt Irish Whiskey.  By using a custom char we are able to draw out incredible spicy, honeyed vanilla flavours from deep within the fine grain American white oak.  The resulting whiskey has subtle notes of toasted oak, spices and crème brûlée with a long, rich and smooth finish.”

PROXIMO Global Travel Retail Director David Phelan added: “We know shoppers within travel retail seek unique products they cannot get in their domestic markets so BOURBON #3 CHAR CASK RESERVE demonstrates our passion and commitment to meeting this consumer demand. To date, THE STEAMSHIP COLLECTION has been a firm favourite with travellers and we’re looking forward to the response we get from this exquisite new liquid once it goes on sale in early 2018.”

Priced at RSP £50 for 1L, travellers can pick up a bottle of BOURBON #3 CHAR CASK RESERVE from early 2018, alongside the SHERRY CASK RESERVE and PORT CASK RESERVE editions at selected global travel retail outlets.

Notes

  • BOURBON #3 CHAR CASK RESERVE is available in 1L
  • BOURBON #3 CHAR CASK RESERVE has an RRP of GBP 50
  • BOURBON #3 CHAR CASK RESERVE has an ABV of 40%

BOURBON #3 CHAR  CASK RESERVE will be available to sample from the PROXIMO stand (16 Bay Village) at the Tax Free World Exhibition, Cannes (1st-6th October).  Visitors to the stand will also have the opportunity to sample a range of innovative spirits from the wider PROXIMO portfolio.

About Bushmills® Irish Whiskey

Bushmills® Irish Whiskey is crafted with care at the Old Bushmills Distillery in the village of Bushmills, County Antrim, Northern Ireland. As Ireland’s oldest licensed distillery – making triple distilled malt whiskey and producing both blended and single malt whiskey – our unmatched malt is at the heart of all Bushmills® Irish Whiskeys and creates a unique combination of smoothness and richness.

www.bushmills.com

About PROXIMO

PROXIMO is a global innovator of quality spirits that create excitement with every sip. Its unique portfolio of brands includes the world’s largest selling tequila, Jose Cuervo®, Bushmills® Irish Whiskey, The Kraken® Black Spiced Rum, TINCUP® American Whiskey  and Boodles® British Gin.

www.proximospirits.com

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