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MANCHESTER UNITED ADDS TO WINNING SPIRIT WITH CHIVAS PARTNERSHIP – Scotch Whisky News

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MANCHESTER UNITED ADDS TO WINNING SPIRIT WITH CHIVAS PARTNERSHIP

- Chivas Announced as Official Spirits Partner of Manchester United - 

8th August 2018 – The original luxury blended Scotch whisky, Chivas, has teamed up with the world’s biggest football club, Manchester United, in a three-year global partnership.

The collaboration will see Chivas and Manchester United join forces to celebrate their collective belief that blended is better – in life, football and Scotch. Just as Chivas brings together Scotland’s best malt and grain whiskies to create something extraordinary in the bottle, Manchester United brings together the world’s best footballers, a dedicated club team and a legion of fans all around the world to create extraordinary results on the pitch.

The partnership was revealed to fans in advance of the Club’s first Premier League home game of the 2018/19 season on Friday 10th August, through a film that explores the unique blend of characteristics that make up the Manchester United team. Shot in Los Angeles during the Club’s pre-season tour, the film stars an array of Manchester United first team players revealing an often unseen side to them, showing what defines who they are, both on and off the pitch.

Throughout the season, Chivas will be collaborating with Manchester United to demonstrate that blended is better – by encouraging fans to celebrate the blend that makes them unique, and showing that when players collaborate with their teammates they can achieve the greatest success.

Jean-Christophe Coutures, Chairman and CEO at Chivas Brothers, commented: “Blending has been in our DNA ever since James and John Chivas pioneered the art in 19th century Scotland. Partnering with Manchester United was therefore a natural fit; we both firmly believe that great things can be achieved when we come together – from balancing the perfect blend of malt and grain whiskies that go into our Scotch, to using the perfect combination of players’ skills on the pitch to create a winning team. We look forward to using our spirit to help showcase the spirit of the Club and its fans all around the world.” 

Richard Arnold, Group Managing Director at Manchester United, commented: “Manchester United’s history is built on teamwork and we embrace Chivas’ belief that ‘blended is better.’ Our success both on and off the pitch allows us to bring together the best mix of people who help to make our Club the global name it is today. Each individual has their own skills but the way in which they blend together is what makes us a united team. It is a pleasure to welcome Chivas as Manchester United’s Global Spirits Partner and we look forward to working together to share this belief with our fans.” 

The partnership will be brought to life through a 360 campaign activated across all touchpoints globally from August 2018. Chivas branding will also be displayed on digital perimeter boards at Old Trafford as well as throughout the stadium from the first game on Friday.

Find out more about the partnership and why blended is better at Chivas.com.

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Notes

About Chivas

Chivas believes that blended is better, in life and in Scotch. The original luxury blended Scotch whisky, Chivas’ belief in blending was instilled by founding brothers, James and John Chivas, who pioneered the art of blending in 19th century Scotland. Since then, Chivas has been integral to the growth of the Scotch whisky category worldwide – by bringing together the best malt and grain whiskies to create something extraordinary.

Chivas believes in the power of blending in life, as well as in Scotch. In bringing people together to create a greater whole – which is why Chivas is proud to be the global spirits partner of Manchester United, the world’s biggest football club; and in blending ambition with generosity and using success to enrich the lives of others – which is why the Chivas Venture supports social startups with $1m in annual funding.

Chivas blends its home in Speyside, Scotland, with more than 100 countries across the globe, who together have made Chivas the global success it is today, selling more than 4.2 million 9L cases every year. The Chivas range blends timeless classics with modern innovation, including: Chivas 12, Chivas Extra, Chivas XV, Chivas Mizunara, Chivas 18, Chivas Ultis, Chivas 25, Chivas Regal The Icon, and the Global Travel Retail exclusive Chivas Brothers Blend.

Chivas. Success is a blend. www.Chivas.com 

About Manchester United

Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through their 140-year heritage the Club has won 66 trophies, enabling them to develop the world’s leading sports brand and a global community of 659 million followers. Their large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day.

www.manutd.com

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Amrut Masterclass Friday 14th September @ Hard To Find Whisky – Indian Whisky News

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Whisky Hammer August 2018 Auction Now Live – Whisky Auction News

AA Whisky Hammer

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AUGUST AUCTION NOW LIVE
(ends Sunday 26th August)

…place your bids at www.whiskyhammer.co.uk

With an incredible selection of whiskies and other fine spirits there is certainly something for everyone – whether you are looking to collect, invest, enjoy!

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September Women’s Whisky Night at Milroys of Soho – American Whiskey News

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SEPTEMBER WOMEN’S WHISKY NIGHT

TUESDAY 4TH SEPTEMBER 2018
18:30 – 20:00

A monthly whisky tasting event for women, by women.

Join us to celebrate & rejoice in all the fantastic achievements of women in the industry.

Tickets HERE £20 or £25 on the door.

September’s Women’s Whisky Night is generously sponsored by
Heaven Hill Distilleries.

Milroys

We are looking forward to an amazing lineup of American whiskies, so come along and to try some delicious drams!

Book Now

Other Tasting Tickets

Our mailing address is:

Milroy’s of Soho
3 Greek Street
London, EnglandW1D 4NX
United Kingdom

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Aberlour & Powers Whisky Tasting at the Whisky Shop #SFO Friday August 24th, 2018 – Scotch Whisky News

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Friday, August 24th, 5-7 PM:

Aberlour Scotch & 

Powers Irish Whiskey

Award-winning scotch and whiskey pour at this expert presented tasting of Irish and Speyside drams. Aberlour Scotch & Powers Irish Whiskey will be poured, with more new and rare whiskies to be revealed.

More Details & RSVP

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HISTORICAL LORDS OF THE ISLES CASTLE EXCAVATED IN ARCHAEOLOGICAL FIRST – Scotch Whisky News

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HISTORICAL LORDS OF THE ISLES CASTLE EXCAVATED IN ARCHAEOLOGICAL FIRST 

One of Scotland’s earliest historical sites is to be explored for the very first time this month with an excavation of Dunyvaig Castle on Islay.

Archaeologists from across the UK have converged on Lagavulin Bay to take part in the ground-breaking project to uncover the history of the castle which was once a strong-hold of the Lords of the Isles, the chiefs of the Clan MacDonald, and is considered the most majestic archaeological monument on Islay.

The castle sits on a peninsula adjacent to Lagavulin Distillery and the excavation is being undertaken by Scottish charity Islay Heritage following a donation as part of the Lagavulin 200th Legacy fund.

After a year of planning, the excavation, which began yesterday (12 August) will assess the preservation and potential of underground structures and deposits and explore the surrounding landscape. This is the first step in what will be a long-term project to establish what life was like when Dunyvaig Castle was an operational fortress in the middle ages and the scene of renowned battles between the MacDonalds and the Campbells before being demolished in 1677.

An open evening for local residents around Lagavulin Bay and members of Islay Heritage was held on Friday (10 August) at Lagavulin Distillery providing an opportunity to meet the archaeologists and learn more about the plans for the excavation. This was followed by a public lecture about the project for the whole Islay community on the Saturday evening. A further event is planned for Thursday 30 August at Ramsay Halls, Port Ellen, where the archaeology team will share findings and results of the dig.

The project will see a team of 40 spend three weeks on the island, led by some of the best field archaeologists in the UK and with experts including geophysicists, archaeological scientists and palaeo-environmentalists to reconstruct the medieval landscape. The excavation will help train 30 university students in survey and excavation methods and Islay Heritage are hoping to secure additional funding to hold at least four more seasons of excavation up until 2023.

Professor Steve Mithen, Trustee of Islay Heritage, said: “The Dunyvaig excavation will be the flagship project of Islay Heritage, addressing key research questions, training the next generation of archaeologists for Scotland and making many contributions to the Islay Community. We are excited about finding what secrets remain hidden underground about this iconic monument.”

Dr Nick Morgan, Diageo Head of Whisky Outreach, who led the Lagavulin 200 Legacy project, said: “Islay is famous as the world’s greatest whisky island, but it is also one of Scotland’s most important historical locations and we are thrilled that the Lagavulin Legacy project has been able to support Islay Heritage in its mission to raise the island’s archaeological profile for both the local community and visitors to the island.

“This excavation at Dunyvaig Castle is the culmination of hard work and commitment from Islay Heritage, Lagavulin Distillery and the wider community. We’re looking forward to seeing what interesting discoveries will be uncovered over the next few weeks.”

Georgie Crawford, former Lagavulin Distillery Manager, who led the Lagavulin 200th anniversary project, added: “We have worked closely with Islay Heritage and the local community for a number of years to reach this point so it’s very exciting to see work officially start at Dunyvaig Castle. We’re very proud to see the legacy of Lagavulin’s 200th anniversary celebrations being realised just a short distance from the distillery.”

John Raven, Deputy Head of Casework at Historic Environment Scotland (HES), said: “We warmly welcome this innovative project to raise money to support Islay Heritage and its aims of raising the profile and condition of, and increasing access to, Islay’s spectacular and unique archaeology, history and culture.  It is a fantastic opportunity for heritage to make a greater contribution to the island’s economy.

“Dunyvaig Castle holds a deeply important place in Gaelic culture, and the excavations should help us better understand Medieval Gaelic culture and inform the castle’s conservation, so that it can be preserved and access opened up in the future.  We can’t wait to see the results.”

The Lagavulin 200th anniversary legacy funds were raised through the sale of a special bottling of a Lagavulin 1991 Single Malt Scotch Whisky cask which was carefully selected by the distillery team and Diageo Chief Executive Ivan Menezes. Just 522 bottles were put on sale, 521 of the bottles via a special ballot on The Whisky Exchange at a price of £1,494 – a price set to acknowledge the historic year of the first recorded distillation of Scotch Whisky – with bottle no.1 then auctioned by The Whisky Exchange, raising a further £8,395.

The Lagavulin Legacy project raised a total of £588,395 for local community causes on Islay. As well as Islay Heritage, these included the RSPB, Islay Festival Association, Islay Arts, Finlaggan Trust, McTaggart Cyber Café and Islay & Jura Community Enterprises Limited for McTaggart Leisure Centre.

L-R Georgie Crawford, Professor Steve Mithen and Dr Nick Morgan at the excavation of Dunyvaig Castle-min

NOTES  

About Lagavulin

Local records suggest that Lagavulin was already a centre of whisky production in the early 18th century. There had almost certainly been many other illicit stills before John Johnston founded the first legal distillery at Lagavulin Bay in 1816. As with all Scottish distilleries, it passed through the hands of different owners, including the celebrated Sir Peter Mackie, whose company became White Horse Distillers, forever associated with Lagavulin. White Horse joined The Distillers Company Ltd. (eventually Diageo) in 1927. In 1989, Lagavulin, now normally bottled at 16 years rather than the original 12, became one of the six Classic Malts of Scotland™. 

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories.  These brands include Johnnie Walker, Crown Royal, JεB, Buchanan’s, and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in more than 180 countries around the world.  The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).  For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere.

About Diageo in Scotland

  • Scotland is one of Diageo’s largest spirit supply centres responsible for producing nearly 50 million cases of leading brands of Scotch whisky and white spirits and over four million cases of Ready To Drink brands annually.
  • Around 85% of Diageo’s production in Scotland is sold overseas.
  • Diageo in Scotland currently employs around 3,500 people.
  • Diageo currently operates 28 malt distilleries and one grain distillery and has a 50 per cent share in a further grain distillery.
  • As well as engineering and technical support functions, there are extensive warehousing and packaging operations in Scotland and the company’s Scottish headquarters are in Edinburgh.

 

Colorado Startup Launches New Business In Support of Craft Distillery Industry – American Whiskey News

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Colorado Startup Launches New Business In

Support of Craft Distillery Industry

Distilling Craft, a distillery consultancy agency, officially launches new website and podcast aimed at supporting new and existing craft distillery owners. 

Evergreen, CO, August 9th, 2018 – The craft distillery industry reached over $3 billion in retail sales in 2017, according to the American Craft Spirits Association—a 25% increase from the previous year. One report by Grand View Research, Inc. estimates that the global craft spirits market will reach $80.43 billion by 2025. It’s clear that the industry is growing and, with the passage of the new Craft Beverage Modernization and Tax Reform Act (CBMTRA) last year, everyone is taking notice.

Distilling Craft is a new consultancy agency that is opening its doors in support of business owners and entrepreneurs who are starting a distillery. The company offers a wide range of consulting services for both new and existing craft distillery owners—from business planning to facility design—that help these businesses build a strong foundation, avoid common pitfalls, and ensure profitability. With such a widespread distribution of distilleries across the country, Distilling Craft will have the ability to provide services remotely as well as on-site.

Devin Mills, owner and founder of Distilling Craft, says “By focusing on matching the building, equipment and processes to the needs of our clients, we hope to help distillery owners produce the exact spirits they and their customers want.”

In addition to the launch of their new website, www.distillingcraft.com, Distilling Craft has also launched a new distilling podcast. Distilling Craft Podcast will focus on the intricacies of distilling, covering topics like advanced distillation methods and the study of fermentation. Having been featured in an episode of Discovery Channel’s Moonshiners which premiered earlier this year, Devin, the podcast host, is regarded as an expert in the field of distilling.

About Distilling Craft

Distilling Craft is a full-service craft distillery consultancy firm that combines the goals, vision, and unique spirits of each distillery with their technical expertise and years of craft distillery experience to build successful, profitable distilleries.

About The Hive & Co.

The Hive & Co. is a female-owned digital design and marketing agency that empowers small business owners in their quest to build profitable, sustainable businesses.

Brand new from Old Pulteney at The Whisky Exchange – Scotch Whisky News

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The Whisky Exchange is the registered trademark of Speciality Drinks Limited.

Registered in England and Wales (Company No. 4449145).

Registered Office: Elixir House, Whitby Avenue, Park Royal, London NW10 7SF, UK.

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The Loch Fyne The Living Cask Batch 6 the evolution continues… – Scotch Whisky News

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The Loch Fyne The Living Cask Batch 6

The latest release in our ever-evolving series of vatted malts, The Living Cask Batch 6 returns to the series’ roots in our award-winning The Living Cask 1745 by introducing more Islay single malts to the mix.

The result is a subtly smokier expression than its predecessor with notes of pine needles, barley, liquorice and lemon zest.

£45 Buy Now

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Mark’s Whisky Ramblings 211: Taketsuru Pure Malt – Japanese Whisky News

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Mark’s Whisky Ramblings 211: Taketsuru Pure Malt

Mark Dermul, Belgian whiskyblogger, makes his first mizuwari! The famous whisky concerns Suntory and Nikka have taken their aged malts off the shelves and replaced them with NAS releases. Nikka no longer has its Taketsuru Pure Malt 12 Year Old, but a NAS-version now. This blended malt is made with mostly Miyagikyo, but a bit of Yoichi went in there as well. The result is a light malt that works wonderfully in a refreshing mizuwari.

https://youtu.be/PPQKd8x7HXk


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