BALLANTINE’S AND ALBUM COVER ARTIST LEIF PODHAJSKY COLLABORATE FOR CHRISTMAS 2015
‘Artist Series’ range celebrates Ballantine’s heritage through Leif’s distinctive style
Ballantine’s, the No.1 Scotch whisky in Europe and the world’s No.2, has unveiled a unique range of three limited edition gift packs exclusively designed for the brand by renowned artist Leif Podhajsky ahead of Christmas 2015. The striking new packs are the first launch in the ‘Artist Series’, an initiative that will see Ballantine’s collaborate with a different creative talent every year.
Leif Podhajsky has created some of the most distinctive and beautiful album artwork of the last decade and music fans will instantly recognise his sonically-inspired landscapes inspired by the natural world. Staying true to his creative origins, the collaboration with Ballantine’s as part of the Artist Series has allowed Podhajsky to take inspiration from the award-winning Scotch whisky as well as the stunning, natural landscapes of Scotland, resulting in three beautiful limited edition designs.
Each distinctive gift pack design references the Ballantine’s story in separate ways. The Ballantine’s Finest Tin captures the movement of the liquid, inspired by the complexity, depth and gold colour of this renowned whisky blend. The Ballantine’s Neoprene Finest Sleeve takes inspiration from two of the most vital and natural elements involved in the whisky production process: fire and water. The Ballantine’s 12 Year Old Tin is an abstract interpretation of Scotland’s unique scenery, capturing the light of the sky, the rugged nature of Scotland’s Highlands region and the country’s flowing streams.
Leif Podhajsky said of the collaboration: “Before starting on the designs for Ballantine’s I spent time in Scotland exploring the wild, natural landscapes and understanding the whisky-making process. Immersing myself in the subject’s culture is how I begin when designing album cover artwork. From this point, images start to form organically. The Ballantine’s ‘Artist Series’ partnership was an extremely rewarding project to work on, giving me complete creative freedom and allowing me to stay true to my own artistic style.”
Peter Moore, Global Brand Director for Ballantine’s, added: “At Ballantine’s we are passionate about supporting artists that share the ethos of staying true to themselves. It has been a great pleasure to work with an artist as creative, distinctive and as innovative as Leif on our inaugural partnership for the Artist Series.
Providing excellent on-shelf standout thanks to his eye-catching designs, the limited editions present a modern take on our celebrated Ballantine’s whisky, so we are certain they will be a must have for whisky and art connoisseurs alike.”
The Ballantine’s Artist Series Limited Edition Gift Packs will be available globally from the end of October at the same price as Ballantine’s Finest and Ballantine’s 12 Year Old. A registration list is now open and accepting enquiries, please visit http://www.ballantines.com/en#campaigns/artist-series-leif-podhajsky for more information and to register your interest.
About Leif Podhajsky
Leif is an artist and Creative Director. His work explores themes of connectedness and the relevance of nature. By utilising these subjects he attempts to inspire the viewer into a realignment with themselves and their surroundings. His work has been exhibited in Paris, London, Berlin, The Netherlands and his native Australia. For more information visit www.leifpodhajsky.com
Ballantine’s is the No.1 Scotch whisky in Europe and the No.2 Scotch whisky in the world with the range selling over 70 million bottles a year worldwide. Ballantine’s has won more than 130 trophies and medals at international competitions in the past 10 years for its outstanding quality, as a result of its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the exclusive 40 Year Old, is the most extensive in the world of Scotch and is maintained by Master Blender Sandy Hyslop, continuing the brand’s tradition of Master Blenders that dates back to 1827. In 2013, Ballantine’s continued its innovative approach by launching Ballantine’s Brasil, a spirit drink made from selectively cask steeping Scotch whisky with Brazilian lime peel.
About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s co-leader in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the world’s No.1 single malt whisky; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch.
About Pernod Ricard
Pernod Ricard is the world’s co-leader in wines and spirits with consolidated Sales of € 8,558 million in 2014/15. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,000 people and operates through a decentralised organisation, with 6 “Brand Companies” and 80 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index. www.pernod-ricard.com