Ballantine’s “Are you a Selfie? – Scotch Whisky News

Are you your selfie?

ARE YOU YOUR SELFIE?
WHAT YOUR PROFILE PICTURE REALLY SAYS
ABOUT YOU (ACCORDING TO THE INTERNET) 28th MARCH 2014

Does this person enjoy creating chaos, gossip, sweet harmony or conspiracy theories? These are some of the questions that Ballantine’s, the world’s No. 2 Scotch whisky brand, is asking people around the world, with the launch of a new website that allows individuals to see what the images they share of themselves online says about them to others.

“Are You Your Selfie?” asks curious fans to upload their own selfies, with anonymous others then giving their opinion about who the subject of the picture really is by answering a number of light-hearted, set questions. As soon as others begin leaving their opinions, the person whose image has been uploaded is notified and will be able to view the most common “impressions” that their image has left, ultimately seeing whether the way that others perceive them is in line with the way they see themselves.

Users are then given the further option to share one or more of those “impressions” via a visual representation generated by the site on Facebook or Twitter, encouraging their friends to also take part in this unique social experiment.

A global phenomenon of the modern era, the selfie has become known for being the ultimate form of self-expression. However, through ‘Are You Your Selfie?’, Ballantine’s – renowned for its global marketing initiative ‘Stay True, Leave An Impression’, which encourages consumers to express themselves in a way that is both genuine and authentic – hopes to establish how true people are really being with their personal portraits, and whether others see them in the same light.

Peter Moore, Global Brand Director for Ballantine’s, commented: “Given the current trend for selfies amongst the millennial generation, we hope that this exciting initiative will stimulate conversation amongst Ballantine’s fans online and provoke them to think about whether they are presenting a true reflection of themselves when they share photos online.

“Ballantine’s has always been at the forefront of innovation since its inception, thanks to the pioneering vision of our founder, George Ballantine. His determination to be original and to stay true to his convictions remains at the heart of the brand to this day, so it is very fitting that we are launching this new online social experiment, which encourages our fans to stay true to themselves.”

‘Are You Your Selfie?’ is a global platform which can be accessed by users around the world from today [Friday 28th March]. The website will also be localised later this year for a number of Ballantine’s key global markets, including Brazil and Mexico.

Visit www.areyouyourselfie.com to find out more.

Questions

About Ballantine’s
Ballantine’s is the No. 1 Scotch whisky in Europe and the world’s No. 2 Scotch whisky by volume, and the range sells over 70 million bottles a year worldwide. Ballantine’s has won more than 120 trophies and medals at international competitions in the past 10 years for quality, as a result of its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the exclusive 40 Year Old, is the most extensive in the world of Scotch and is maintained by the latest in a tradition of Master Blenders that dates back to 1827.

www.ballantines.com

About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.

www.chivasbrothers.com 

Questions

 

 

Peter Moore

Available for comment

Peter Moore was appointed to the position of Global Brand Director for Ballantine’s in December 2005 and is responsible for the strategic leadership, innovation and marketing of Ballantine’s whisky worldwide.

Peter brings a wealth of knowledge to his role, with over 25 years of marketing experience within the wine and spirits industry. Under his leadership, Ballantine’s has developed the new global communication platform, ‘Stay True, Leave an Impression’ which aims to unify all brand communications across the complete Ballantine’s range.

Peter has also developed Ballantine’s global golf sponsorship programme and has overseen major packaging upgrades and new product launches – most recently Ballantine’s Christmas Reserve, Ballantine’s 17 Signature Distillery Editions and Ballantine’s 40 Year Old, a new pinnacle reference for the Ballantine’s range

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