World Whisky Day survey: More Young Drinkers Opt For Whisky – Whisky News

AA WWD 2014 

More Young Drinkers Opt For Whisky

6 February 2014

For generations whisky has been associated with older drinkers but times are changing.

A new survey to mark 100 days to World Whisky Day shows more young people than ever before are choosing to drink whisky but not in traditional ways. Over 60% of young people aged 18 to 24 declared they were whisky drinkers but a quarter of them said it had to be with Coke or other mixers.

World Whisky Day Founder Blair Bowman, 23 said that proved Scotch offers something for everyone.

“Whisky is increasingly a worldwide drink. In the Far East and South America it’s incredibly popular amongst all ages and now it seems we’re seeing a new generation at home discovering its charms and versatility”, said Blair.

“This year’s World Whisky Day on May 17th will be bigger and better than ever before.  With the Commonwealth Games, Homecoming and the Ryder Cup the focus is really on Scotland in 2014 so we’re expecting to see events in every continent and some special celebrations here”.

Blair founded World Whisky Day in 2011 while studying at Aberdeen University. Following graduation, this is his first year running World Whisky Day full time. The initiative has the backing of Scottish Government and key players in the whisky industry.

Blair continued: “It’s great to see young people enjoying whisky, regardless of whether it’s neat, with a mixer or in a cocktail.“

World Whisky Day aims to raise the profile of whisky worldwide and to stimulate interest in whisky throughout the world.

Notes to Editors

  • The inaugural World Whisky Day was held in 2012 and saw over 20,000 people attend over 150 events all over the world. Scotch whisky exports hit a record £4.3 billion in 2012, an increase of 87% in the last 10 years.
  • World Whisky Day will now officially take place on the third Saturday in May each year.
  • The OnePoll survey questioned more than 1,000 UK residents.
  • World Whisky Day was founded by Blair Bowman in 2011 as an international celebration of Scotland’s national drink. Last year more than 150 events took place worldwide with whisky parties on every continent, except Antarctica.
  • World Whisky Day is supported by VisitScotland, the Scotch Whisky Experience, Scotland Food and Drink and the Scottish Government.
  • World Whisky Day strongly encourages responsible drinking.

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