THE WHISKY SHOP OFFERS TRIBUTE TO HONOUR AT FLAGSHIP PICCADILLY STORE – Scotch Whisky News

THE WHISKY SHOP OFFERS TRIBUTE TO HONOUR AT FLAGSHIP PICCADILLY STORE   

One of the world’s most expensive and exclusive whiskies is now available from The Whisky Shop’s flagship Piccadilly store for the first time.

Priced at £150,000*, Tribute to Honour has been crafted by Royal Salute using the most exquisite, precious and scarce whiskies to pay homage to the oldest crown jewels of the British Isles: The Honours of Scotland.

Only 21 bottles have been released globally and each flagon of Royal Salute Tribute to Honour is individually numbered.  One of these bottles will be kept in the Royal Salute Vault and bottle number 17 is currently displayed in the window of The Whisky Shop’s Piccadilly store.

Located across from The Ritz, the award winning flagship store is widely regarded by the industry as the leading specialist whisky retailer in the world and Managing Director, Andrew Torrance, is delighted they have been selected to stock the exclusive whisky from Royal Salute.

Andrew said: “The Whisky Shop is the first retail store in the UK to provide a dedicated platform for some of the world’s most exclusive whiskies and we are proud to be able to offer Tribute to Honour.

“Our premium flagship Piccadilly store was designed to be luxurious, accessible and educational to both whisky novices and connoisseurs alike and we have already had considerable interest in Tribute to Honour and the heritage and craftsmanship of this prestigious product.”

The master distiller and the creator of Tribute to Honour, Colin Scott, said: “Chivas Brothers has a phenomenal archive of high-aged whiskies, some of which, after decades of careful maturation, have acquired a rich intensity and deep concentration of sumptuous characters. It is these very few whiskies which I have personally selected to compose Tribute To Honour – this opulent and rarest of blends.”

The narrative of the Honours comprises glorious legends and intrigue and remains a powerful and inscrutable ode to Scottish history.  Fittingly, only the finest aged whiskies – at least 45 years old – are presented in the spectacular Tribute To Honour bejewelled bottle, dressed by Garrard in flawless diamonds and shimmering gold.

As the world’s oldest jeweller to royalty, Garrard has embellished the Royal Salute Tribute to Honour black porcelain flagon with 413 flawless white and black diamonds. These exquisite jewels form the shape of the Sword of State: one of the trilogy of treasures that are The Honours of Scotland.  Set in gold and silver, 22 carats of gemstone adorn the decorative collar and stunning flagon’s visage.  Golden lions sit either side of the diamond encrusted sword, a symbol of valiancy and patriotism, of battles fought and won.

341 craftsmen hours were dedicated to the manufacture of all silver and silver gilt elements, the cutting and setting of all gems, and the polishing of each individual bottle. The prestigious jeweller has served six successive British monarchs and pays tribute to the ancient Scottish Sword of State as its landmark.

The Royal Salute Tribute to Honour is available from The Whisky Shop at 70 Piccadilly or by calling 020 7499 6649.

*Price includes VAT

Notes: 

The Whisky Shop: 

The Whisky Shop is the largest specialist whisky retailer in the UK with 21 stores nationwide and an online store at www.whiskyshop.com

The premium London Piccadilly flagship opened in 2012 and recently won the 2013 National Association of Shopfitters (NAS) Design Partnership Award for Retail. 

Royal Salute: 

The pinnacle of Scotch whisky, award-winning Royal Salute was first created as a tribute by Chivas Brothers to Her Majesty Queen Elizabeth II upon her coronation in 1953. This defining luxury whisky has a very powerful and sophisticated style, and has become the world’s leading luxury Scotch whisky brand.

Royal Salute has a long legacy of paying tribute to nobility and leadership, it is part of the brand’s DNA.

• 1953: Royal Salute created to pay tribute to Her Majesty the Queen’s coronation

• 2003: Royal Salute 50 Year Old launched for the 50th anniversary of the coronation, also paid tribute to Sir Edmund Hillary’s and Sir Tensing Norgay’s on the anniversary of their successful ascent of Everest

• 2005: Royal Salute 38 Year Old launched – a tribute from Scotland, inspired by the Stone of Destiny

• 2010: Royal Salute 62 Gun Salute launched paying tribute to the craftsmanship of four master blenders who have safeguarded the Royal Salute legacy

• 2011: Royal Salute Tribute to Honour launched, the most notable and compelling symbols of Scottish Royalty

Chivas Brothers: 

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.

For further information: www.chivasbrothers.com 

Garrard:

Garrard, the international jeweller with a cultural heritage of unparalleled richness was founded by master goldsmith George Wickes, who received his first royal commission in 1735. By the time the firm had passed into the hands of Robert Garrard in 1802, whose name it still bears, creating designs of matchless magnificence for the social and royal sects had become a matter of course.

Garrard’s seductive collections can be found today at its flagship store on London’s Albemarle Street or on display in the permanent exhibition in the Tower of London, where the Crown Jewels reside. Celebrating a 275 year anniversary this year, Garrard’s legacy of devotion to the highest degree of workmanship has been the company’s trademark since the first designs drew the attention of the world. Garrard continues to passionately embrace the past by creating tomorrow’s heirlooms today.

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