LUCK OF THE IRISH PREVAILS AS BARTON IRISH WHISKEY WINS SILVER AND BRONZE MEDALS IN SPIRITS COMPETITIONS

Also Named “Best Buy” and Received “89” points from Beverage Testing Institute

NEW ORLEANS, LA (Aug. 2011) – Irish eyes have been smiling upon Barton Irish Whiskey lately, with its first silver medal win in the Los Angeles Wine & Spirits Competition (LAIWSC), a bronze medal win in the International Wine and Spirits Competition (IWSC), and some good marks from the Beverage Testing Institute.

This relative newcomer to the “hot” Irish Whiskey category was rated “Highly Recommended” with a score of 89 points and a “Best Buy” at the 2011 International Review of Spirits, conducted by the Beverage Testing Institute.

“We’ve only had this product on the market for about a year, so to receive these accolades so quickly is exciting,” said Lori Logan, brand director, Irish Whiskies. “We’ve always known our Barton Irish Whiskey had a taste and quality that over delivered for the price, especially compared to the competition. To have it rated so highly and be named a best buy just reinforces what both on premise accounts and consumers are quickly discovering – Barton Irish Whiskey is a great product at a great price!”

Logan acknowledges the award-winning taste of the Barton Irish Whiskey is due to its partnership with the much famed Cooley Distillery in Ireland. Cooley distills and blends Barton Irish Whiskey in Ireland at its highly acclaimed distillery, named the 2010 Distillery of the Year by Malt Advocate Magazine, 2008 World Distiller of the Year and 2008 European Distiller of the Year. The product is double distilled and matured in former bourbon barrels for a minimum of four years, giving it its smooth and slightly sweet taste profile which is traditionally associated with the best Irish Whiskey.

The Irish Whiskey category has experienced strong growth trends over the past ten years. According to the National Alcohol Beverage Control Association (NABCA), Irish Whiskey has had a 10 year growth of more than 230% and is expected to exceed 1.5 million cases by the year 2013.

“It’s a great category to be in right now,” continued Logan. “The growth has been steadily climbing over the past few years, and is expected to keep on going. To be able to offer a premium product that is 33% more liquid than our competitors for the same price just makes it even better!

Barton Irish Whiskey is available in a 1 liter size for $19.99.

About The Sazerac Company

Barton Irish Whiskey is bottled and distributed by the Sazerac Company. Sazerac is one of New Orleans’ oldest family owned, privately held companies and has operations in New Orleans, Louisiana; Frankfort, Bardstown, Louisville and Owensboro, Kentucky; Fredericksburg, Virginia; Carson, California; and Baltimore, Maryland. For more information, please visit www.sazerac.com.