The Macallan Introduces the Ice Ball Serve – Scotch Whisky News

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PRESS RELEASE

March 15th 2010

Raising the Bar – The Macallan Introduces the Ice Ball Serve

The ice or water debate has long remained a fiercely contested subject amongst whisky drinkers and The Macallan has thrown its hat into the ring by creating an innovative serving method expressly for those who like their whisky with ice.

Believing the perfect serve to come down to personal preference, The Macallan has pioneered the Ice Ball Serve.  It is the first real move by any whisky brand in the UK to present whisky in an innovative, contemporary fashion and open the doors to a growing adult population that regards ice as an integral part of the spirit-drinking experience.

The Ice Ball Serve is based on the Japanese tradition of serving hand-carved ice with ultra-premium spirits.  The ice ball press instantly creates a flawlessly formed sphere of ice that adds a touch of theatre and sophistication.

The Macallan’s Marketing Assistant, Pat Lee, explains the science part: “The Ice Ball Press was inspired by Japanese cocktail culture where artisans hand-carve ice balls from massive slabs to create an uninterrupted surface that cools spirits quickly and evenly.  The ice ball melts slowly to preserve the integrity of the spirit.  We have updated this process, by developing a copper press that instantly trims a block of ice into a flawless ice ball.  This, combined with our masterful single malt Scotch whisky, is The Macallan Perfect Serve.

“The Macallan’s liquid excellence is continuously defined by its unprecedented elegance and versatility. The ice ball balances these qualities. As global cocktail culture has evolved, ice has become central to the modern-day spirits experience.  With an eye on this trend, we created The Macallan Perfect Serve, to modernise the way single malt can be enjoyed and appeal to a wider range of consumers.”

In essence; The Macallan ice ball serve takes this traditional practice to the ultimate level, with a single perfect sphere of ice, a unique beautiful serve with the benefits of maximum chill with minimum dilution.

Enjoy the perfect ice-ball serve at the following bars and restaurants:

London:

Rules                                 

The Ritz Hotel                                 

Claridges                                        

The Connaught Bar, The Connaught Hotel, London

The Dorchester Hotel, London

Hawksmoor

50 St. James

Milk & Honey

Artisian Bar, The Langham Hotel

Quo Vardis

Boisdale Belgravia     

Blue Bar   

The Ivy Club

The Lanesborough Hotel

The Albannach Bar                

Scotland:

Balmoral Hotel

Tiger Lily, Edinburgh

The Old Course Hotel, St Andrews

29, Glasgow

Blythwood Hotel (Glasgow)           

Dean Bar (Edinburgh)                      

Caledonian Hotel                             

Yorkshire:

Oulton Hall, near Leeds, West Yorkshire                             

– Ends –

For further information or photography, please contact:

Linda Edstrand / Sarah McDonald, The BIG Partnership

Tel: 0131 555 5522

Email: linda.edstrand@bigpartnership.co.uk; sarah.mcdonald@bigpartnership.co.uk

Please savour responsibly www.drinkaware.co.uk

NOTES TO EDITORS:

The timeless reputation of The Macallan is founded upon Six Pillars:

The Spiritual Home

Easter Elchies House proudly watches over The Macallan distillery in Speyside, Scotland. Built in 1700, this Jacobean manor house is The Macallan’s spiritual home.

Curiously Small Stills

The Macallan’s curiously small and uniquely shaped copper stills help to concentrate the flavour of the ‘new make’ spirit.

The Finest Cut

The ‘cut’ is the amount of distilled spirit collected from the stills as ‘new make’ spirit. The Macallan takes one of the finest ‘cuts’ of any distillery in Scotland; typically just 16% goes forward to fill or our casks. 

Exceptional Oak Casks

The Macallan’s unfaltering obsession with selecting exceptional oak casks brings an unsurpassed, timeless quality to The Macallan.

Natural Colour

The Macallan insists upon Natural Colour. It is the interaction of spirit and wood alone which delivers the rich variety of colour, aroma and taste evident through out the range.

Peerless Spirit

The Macallan remains the single malt against which all others must be judged. It is celebrated far and wide by experts and discerning drinkers as the world’s most precious whisky.

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