World Whisky Conference 20-21 April 2010 Glasgow – Scotch Whisky News

logo2

I can now announce the provisional schedule for the 2010 World Whiskies Conference – and it’s great!  We have one of our very best line-up of speakers ever, with some highly provocative, engaging and relevant presentations.

This year, as worldwide whisky sales emerge from challenging economic conditions, we’ll hear from industry veterans who seen it all before and learn from some new and innovative approaches to social media, luxury and running your own business.

The Conference will be opened by Alexander Ricard, Chairman & CEO of Irish Distillers (part of Pernod Ricard).  On day 1 you’ll hear from Barrie Jackson, looking back over 25 years of whisky and 25 years into the future; Phil Parnell, with insights from the true insider story of rebuilding Drambuie; leading blogger and consumer commentator Mark Gillespie (whiskycast.com) getting into the mind of the enthusiast consumer and, from New York, experiential guru David Polinchock sharing the emerging tools that will drive social media.  We’ll round off the day with a fascinating presentation on the US whisk(e)y market from DISCUS’ Chief Economist David Ozgo that will take us into the Drinks Reception, where we’ll enjoy great Dewar’s whisky cocktails.

On day 2, James Espey (past Chairman of Chivas Brothers and marketer extraordinaire) offers lessons from more than 40 years in the drinks industry and takes your questions on spirits branding; Mark Izatt of Vertu looks at the challenges of the luxury market and the team from IWSR and Just-Drinks.com will offer exclusive new research findings on whisky.  Richard Williams of top London designers Williams Murray Hamm has some radical thoughts on creative disruption and we close with renegade whisky maker Alex Nicol who shares his life outside the corporate comfort blanket marketing Sheep Dip (it’s a whisky apparently).  

And there will be more to follow…so mark these dates in your 2010 schedule: the 2010 World Whiskies Conference (the 5th) will be held on Tuesday 20th and Wednesday 21st April 2010 when we return to Glasgow’s Radisson Hotel and Conference Centre.  Both days’ sessions will begin from 9.30am allowing you time to travel for a convenient start.

The 5th World Whiskies Conference will be the most hands-on yet as we deliver relevant business information and find the solutions to today’s market with speakers of real expertise and authority.

I look forward to meeting you at the growing global whisky business summit.  Meanwhile make a note of those dates – 20-21 April 2010 – and take advantage of our ‘early bird’ delegate rates (held from 2009) at www.whiskyconference.com

Kind regards,

buxton-sig

 

 

Ian Buxton
Conference Director

PS: We’ve held delegate ticket prices for the 3rd year in a row – and our ‘early bird’ booking offers great value.

PPS: More about the programme in our next email or check back soon and book online at www.whiskyconference.com

An Update (as promised)

SPEAKERS ANNOUNCED FOR 5TH WORLD WHISKIES CONFERENCE

The World Whiskies Conference has announced its outline programme and, claims Conference Director Ian Buxton “We have our very best line-up ever, with highly provocative, engaging and relevant presentations.”

The Conference opens with Alexander Ricard, Chairman & CEO of Irish Distillers.  First day speakers include InterBev’s Barrie Jackson, looking 25 years into the future; Phil Parnell, with the true insider story of rebuilding Drambuie; leading blogger Mark Gillespie (whiskycast.com) getting into the mind of the enthusiast consumer and, from New York, experiential guru David Polinchock sharing the emerging tools that drive social media.  The day concludes with DISCUS’ Chief Economist David Ozgo on trends in the US whisk(e)y market followed by the Dewar’s Drinks Reception.

On day 2, James Espey (past Chairman of Chivas Brothers; marketer extraordinaire) offers lessons from more than 40 years in the industry; Mark Izatt of Vertu looks at the challenges of the luxury market and the team from IWSR and Just-Drinks.com will provide exclusive new whisky research findings.  Richard Williams of top designers Williams Murray Hamm has some radical thoughts on creative disruption.  Further speakers will be announced shortly.

“We’re seeing a more confident industry emerge from the recession,” claims Buxton “and the conference will address recovery strategies for global growth.”

The 2010 World Whiskies Conference (the 5th) will be held on Tuesday 20th and Wednesday 21st April 2010 in Glasgow’s Radisson Hotel and Conference Centre.  Details and on-line booking at www.whiskyconference.com

Comments are closed.


Powered by WordPress