THE GLENROTHES ENTERS SAINSBURY’S OUTLETS NATIONWIDE – Scotch Whisky News

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THE GLENROTHES ENTERS SAINSBURY’S OUTLETS NATIONWIDE

The Glenrothes Select Reserve, distributed by Maxxium UK, is set to hit the shelves in 245 Sainsbury’s outlets throughout the UK from mid-October 2009

As the first confirmed listing within the multiple grocery sector, the deal comes as an extremely positive move for The Glenrothes within the UK off trade.

Jen McLaren, Maxxium UK’s assistant brand manager for The Glenrothes, said: “The launch of The Glenrothes Select Reserve into Sainsbury’s outlets throughout the UK is an incredibly positive and exciting step for the brand and will allow more whisky drinkers to discover the secrets of this exceptional single malt.”

The Glenrothes is an award winning Speyside Single Malt Whisky of exceptional quality. Its portfolio includes a limited range of Vintages, each selected on their own unique personality, and the non-Vintage specific Select Reserve. The Glenrothes was among the first whisky distillers to adopt this unusual vintage approach. The vintage concept means bottling by year (rather than age) and casks are only selected when they have reached absolute peak of perfection.

Introduced in 2005, and produced to the same exacting standards as the Vintages, The Glenrothes Select Reserve is a vatting of casks distilled in different years and typifies the distillery house character of ripe fruits, juicy citrus, creamy vanilla and hints of spice. Previously only available in specialist retailers, Select Reserve is presented in the iconic Glenrothes bottle and is the very essence of The Glenrothes range.

The Glenrothes Select Reserve has been a resounding success amongst whisky connoisseurs and has already picked up a number of awards including Best in Class at the World Whiskies Awards 2008, Winner and Platinum Q at The Quality Drink Awards 2008 and a double gold medal at The San Francisco World Spirits Competition 2007.

The Glenrothes is also available in a limited range of Vintages, currently including 1978, 1985, 1991 and 1994.

For further information please visit www.theglenrothes.com 

For press enquiries or photography, please contact:

Linda Edstrand / Pamela Wils, The BIG Partnership

Tel: 0131 555 5522

Email: linda.edstrand@bigpartnership.co.uk; pamela.wils@bigpartnership.co.uk

 

Notes to editors:

About The Glenrothes

·         The Glenrothes was founded in 1879

·    The Glenrothes is also available from Oddbins, Thresher and whisky specialists nationwide and on The Glenrothes website www.theglenrothes.com

·         Little more than 2% of the distillery capacity is bottled as Single Malt to ensure exceptional quality

·         Of the 16 Vintages released to date, 12 have entirely sold out

·         It is matured in a combination of Spanish and American oak casks – the best of both worlds

·         The Glenrothes Select Reserve was voted Best in Class at the World Whiskies Awards 2008 and won two Double Golds at The San Francisco World Spirits Competition 2007

·         The Glenrothes 1978 Vintage was voted Best Speyside Single Malt at the World Whiskies Awards 2008

·         The Glenrothes 1975 won a Double Gold award at The San Francisco World Spirits Competition 2008

·         “I have always felt that Glenrothes deserved to be more widely appreciated. Beautifully rounded, sophisticated after-dinner malt.” Michael Jackson’s Malt Whisky Companion

·         Jim Murray, in his Whisky Bible 2007, refers to The Glenrothes Select Reserve as; “One of the softest deliveries on Speyside, the silky barley and citrus caress the tastebuds with rare tenderness” and scores it 24 out of 25

 

Maxxium UK:

Maxxium UK Ltd is part of the global sales and distribution alliance between Beam Global Spirits & Wine Inc and The Edrington Group.

Its UK portfolio of premium brands includes: blended Scotch (The Famous Grouse and Teacher’s), malt whisky (Highland Park, Laphroaig, The Macallan, The Glenrothes and Ardmore), imported whiskey (Jim Beam, Maker’s Mark, Knob Creek, Canadian Club, Tullamore Dew), cognac and brandy (Courvoisier and Fundador), sherry (Harveys), port (Cockburn’s), vodka (Stolichnaya), tequila (Sauza), rum (Brugal and Cruzan), liqueurs and specialities (Sourz, Bols liqueurs, Galliano, Vaccari, After Shock, Carolans and Irish Mist)

 For further information on our brands and how to enjoy them, log on to www.mixxit.co.uk

The Glenrothes Select Reserve 700ml

The Glenrothes Select Reserve 700ml

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