Story and pic follow.

ALAN CLARK

TAIWANESE SWEET TOOTH A TONIC FOR GLENDRONACH
 
THE twenty-three million people of Taiwan off the coast of China love some of the finer sweeter things in life, which has led to an unexpected – and welcome – sales boost for a Scottish malt whisky distiller from Aberdeenshire.
 
An initial order for 400 cases of GlenDronach sold out in fifteen days so a second consignment of a further 100 cases is today (July 20) being air freighted to the island from the Forgue distillery. This is over and above two more sizeable orders – one which is currently in transit and the other due for dispatch over the coming fortnight.
 
GlenDronach Regional Sales Director James Cowan said: “This really is serendipity. GlenDronach is one of Scotland’s sweetest, richly sherried malts, and its spiced chocolate edge has often been commented on by enthusiasts far and wide. But this is the first time a country’s sweet tooth has led to us selling out so quickly and having to replenish stocks via a sizeable air shipment rather than by the more common sea freight.”
 
He added: “Taiwan has historically been a strong market for us, with the 12-year-old having had a loyal following. This has been strengthened by the addition of the new 15 and 18-year-old expressions which Taiwanese malt fans can’t get enough of.
 
“We’re also in a fortunate position of having an excellent Taiwan agent who has worked hard with us to develop the brand over there in the initial stages of the brand’s re-launch.
 
“It’s the same story in Denmark, Germany, France and Canada  where we’re getting similar reports. GlenDronach clearly hits the spot for people with a sweet tooth.”
 
GlenDronach was founded in 1826 and was bought last year by Billy Walker and his associates at the BenRiach Distillery Company Ltd. A £250,000 investment has led to the creation of the new core range of sherried malts and a new Visitor Centre at the Forgue distillery.
 
Our picture shows GlenDronach’s Alistair Walker nosing some of the second consignment before it headed out to Taiwan.
 
ends                                                                              20 July 2009

INFORMATION – James Cowan, 01324 682220

Visit the Glendronach at http://www.glendronachdistillery.co.uk/