Join the world's finest malt whisky club, The Scotch Malt Whisky Society. Find your nearest branch

Welcome to WhiskyIntelligence.com where we'll be gathering information on the whisky industry and scotch whisky news in the form of press releases, newsletters, events, tasting notes and comments.

Please submit your press releases, newsletters, events, tasting notes or comments.

Arran 25 Year Old (2025) at The Whisky Barrel – Island Whisky News


Isle of Arran

Arran
25 Year Old

2025 release of this remarkable Arran whisky. Not due to be seen again for at least a decade. A combination of sherry and bourbon casks. The Arran 25 Year Old is the oldest age statement in the Arran Distillery’s core range and a true showcase of island whisky craftsmanship. Matured in a combination of sherry and bourbon casks, this rare single malt balances rich sweetness with vibrant fruit character and elegant oak influence. This bottling also marks the final release of the Arran 25 Year Old for more than 12 years, making it a highly collectible expression for whisky lovers worldwide. The Arran 25 Year Old is a whisky of remarkable maturity and balance. With layers of fruit, sherry sweetness, and oak refinement, it represents the pinnacle of the Arran core range—and as the final release for over a decade, it is a once-in-a-generation collector’s dram.

£438.30 GBP

THE BUFFALO TRACE ANTIQUE COLLECTION CELEBRATES ITS 25TH ANNIVERSARY WITH THE DEBUT OF E.H. TAYLOR BOTTLED-IN-BOND, A TRIBUTE TO THE BOURBON PIONEER’S ENDURING LEGACY

THE BUFFALO TRACE ANTIQUE COLLECTION CELEBRATES ITS 25TH ANNIVERSARY WITH THE DEBUT OF E.H. TAYLOR BOTTLED-IN-BOND, A TRIBUTE TO THE BOURBON PIONEER’S ENDURING LEGACY

 Colonel E.H. Taylor’s legacy of craftsmanship and innovation finds a permanent home within Buffalo Trace’s most coveted collection

FRANKFORT, Ky (OCT 8, 2025) – This fall, Buffalo Trace Distillery proudly celebrates the 25th release of the Buffalo Trace Antique Collection (BTAC) with its first new addition in nearly two decades: Colonel E.H. Taylor Bottled-in-Bond Bourbon. First introduced in 2000, the Antique Collection honors Buffalo Trace Distillery’s historic whiskey brands and the visionaries behind them, offering enthusiasts some of the world’s most sought-after releases each year. Alongside the new expression are the collection’s five celebrated staples – Eagle Rare 17-Year-Old Kentucky Straight Bourbon, George T. Stagg Kentucky Straight Bourbon, Thomas H. Handy Sazerac Kentucky Straight Rye Whiskey, Sazerac 18-Year-Old Kentucky Straight Rye Whiskey and William Larue Weller Kentucky Straight Bourbon.

Widely regarded as the “Father of Modern Bourbon” and pioneer who helped define bourbon quality standards, Colonel E.H. Taylor is a fitting permanent addition to the Buffalo Trace Antique Collection. After purchasing the O.F.C. Distillery – now Buffalo Trace – in 1869, Taylor modernized operations with innovations such as advanced grain equipment, copper fermentation tanks and a first-of-its-kind steam heating system that remains in use in the distillery’s barrel warehouses today. Beyond modernizing the facilities, Colonel Taylor played a pivotal role in the movement that led to the 1897 passage of the Bottled-in-Bond Act. As one of the first consumer protection law in the United States, this landmark achievement forever altered the standards and practices of whiskey production.

“Colonel Taylor’s signature graced every bottle produced under his watch as a testament to its quality, a tradition we uphold today as a promise of integrity,” says Andrew Duncan, Global Brand Director, Buffalo Trace Distillery. “Created in his honor, every sip of E.H. Taylor Bottled-in-Bond Bourbon offers more than exceptional flavor – it’s a taste of history and reminder of his strict tenets that have safeguarded America’s world-leading whiskey quality standards for nearly 150 years.”

Each BTAC expression is presented in a crystal-clear glass bottle that highlights its rich color, while the back label shares its history and tasting notes. Every bottle is accompanied by a letter detailing the whiskey’s intricate production and aging journey, offering authenticity and exclusivity to its owner. These limited-edition bottles are sold individually and available nationwide at a suggested retail price of $149.99 (local taxes and fees may apply). A limited supply will also be available for purchase directly via Legacy de Forge, a new global platform powered by Blockbar for purchasing some of the world’s most coveted bottles (shipping restrictions apply).

E.H. Taylor Bottled-In-Bond Bourbon

E.H. Taylor Bottled-In-Bond Bourbon is the first new addition to the Buffalo Trace Antique Collection since Thomas H. Handy joined the portfolio in 2006. Aged 15 years and 4 months in the Distillery’s warehouses and hand-bottled at 100 proof to meet Bottled-In-Bond standards, this whiskey is crafted from Buffalo Trace’s sour mash recipe. The nose opens with warm vanilla, seasoned oak, charred undertones, and a drizzle of maple sweetness. On the palate, balanced sweetness and baking spices mingle with gentle wood notes, while the lingering finish carries oak and vanilla into soft caramel with a hint of cherry. This Bottled-In-Bond offering bears Colonel E.H. Taylor’s signature, just as every bottle under his watch did, continuing a legacy of excellence he championed.

Eagle Rare 17-Year-Old Kentucky Straight Bourbon

Bottled at 101 proof in recognition of the original Eagle Rare brand launched in 1975, the Buffalo Trace distillers’ hand-selected their finest barrels to craft this exceptional whiskey. Aged beyond its 17-year statement – maturing 18 years and 4 months – the 2025 Eagle Rare 17-Year-Old Bourbon opens on the nose with dark tobacco and well-worn leather, accented by ripe cherry and a lively peppery edge. The palate reveals caramel sweetness intertwined with supple leather and bright cherry notes, while the smooth, resonant finish carries lasting oak, a touch of vanilla, and a gentle echo of sweetness. Last year’s vintage received a Double Platinum award at the 2025 ASCOT Awards.

George T. Stagg Kentucky Straight Bourbon

Named in honor of the whiskey pioneer George T. Stagg, who acquired the historic O.F.C. Distillery from Colonel E.H. Taylor in 1878, this powerhouse bourbon embodies his legacy of boldness and vision. Before taking the helm of what is now Buffalo Trace Distillery, Stagg had built a reputation as a successful whiskey salesman, and today his name graces the boldest expression in the Antique Collection. First introduced in 2002 to meet growing demand for well-aged, barrel-strength bourbon, this year’s George T. Stagg Bourbon was drawn from barrels aged more than 15 years and 4 months. The 2025 release is one of the strongest ever, bottled at 142.8 proof to deliver uncut, unfiltered intensity. Opening with a commanding aroma of deep oak accented by a touch of vanilla, the palate reveals bold vanilla layered with dark tobacco and ripe cherry that leads to a long, earthy finish with notes of tobacco, vanilla, and enduring oak. The 2023 George T. Stagg release earned top honors, including Best in Class and Double Gold medals at the 2024 Whiskies of the World Competition.

Sazerac 18-Year-Old Kentucky Straight Rye Whiskey

Sazerac 18-Year-Old Kentucky Straight Rye Whiskey derives its name from the historic Sazerac House in New Orleans, birthplace of the iconic Sazerac cocktail (widely regarded as America’s first cocktail) in the mid-1800s. Bottled at 18 years and 5 months and 90 proof, this year’s release opens with bright rye spice on the nose, layered with seasoned oak and a subtle herbaceous lift. The palate delivers a mature balance of spice and oak, accented by woody richness and supple leather, leading to a lingering finish of rye spice, warm leather, caraway seed, and enduring oak. Further underscoring its excellence, the 2024 vintage earned a Gold Medal at the 2025 International Spirits Challenge.

Thomas H. Handy Sazerac Kentucky Straight Rye Whiskey

Thomas H. Handy Sazerac Straight Rye Whiskey takes its name from the New Orleans businessman and owner of the legendary Sazerac Coffee House, who first used rye whiskey in the classic Sazerac cocktail. This uncut, unfiltered whiskey is crafted from barrels aged over six years and bottled at 129.8 proof, up from last year’s 127.2. On the nose of this year’s Handy, lively oak and spice are lifted by bright fruit and a light apple scent. The palate delivers bold spice and oak balanced with gentle fruit notes, leading to a long, warming finish of oak, vanilla, and spice.

William Larue Weller Kentucky Straight Bourbon

W.L. Weller, the pioneering distiller who first introduced wheat into the mash bill of Kentucky Straight Bourbon Whiskey, inspired William Larue Weller, a wheated bourbon known for its soft, smooth character distinct from traditional rye-based styles. The Buffalo Trace distilling team filled the barrels for this year’s release at 114 proof; after 14 years of aging, the whiskey now rests at 129 proof. Uncut and unfiltered, the nose offers layers of vanilla, maple, and tobacco, while the palate balances sweet vanilla with toasted oak. Its long finish carries steady oak and vanilla alongside a touch of ripe fruit. Last year’s William Larue Weller earned a Gold Medal at the San Francisco World Spirits Competition.

About The Antique Collection

Introduced over two decades ago, the Antique Collection comprises six whiskeys released each fall: George T. Stagg Bourbon, William Larue Weller Bourbon, Thomas H. Handy Sazerac Straight Rye, Eagle Rare 17-Year-Old Bourbon, Sazerac Rye 18-Year-Old, and, beginning in 2025, E.H. Taylor Bottled-in-Bond Bourbon. Buffalo Trace Distillery has been honored by the numerous awards bestowed on the collection from such notable publications as Whisky Advocate Magazine and Spirit Journal. For more information on the Antique Collection visit http://www.buffalotracedistillery.com/brands/antique-collection.

About Buffalo Trace Distillery    

Buffalo Trace Distillery is an American family-owned company based in Frankfort, Kentucky. The Distillery’s rich tradition dates back to 1775 and includes such legends as E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. Lee.  Buffalo Trace Distillery is a fully operational Distillery producing bourbon, rye and vodka on site and is a National Historic Landmark as well as listed on the National Register of Historic Places. The Distillery has won 40 distillery titles since 2000 from such notable publications as Whisky Magazine, Whisky Advocate Magazine and Wine Enthusiast Magazine. Its George T. Stagg was named World Whiskey of the Year for 2022 and its Thomas H. Handy Sazerac Rye was named 2nd Finest Whiskey in the World for 2022. Buffalo Trace Distillery has also garnered more than 1,000 awards for its wide range of premium whiskies. Buffalo Trace Distillery also has a deep commitment to supporting charitable initiatives. Nonprofit organizations interested in learning more about the Distillery’s efforts are encouraged to register their charity here. To learn more about Buffalo Trace Distillery, visit www.buffalotracedistillery.com

BUFFALO TRACE DISTILLERY DEBUTS NIGHT AT THE DISTILLERY – A NEW HALLOWEEN EXPERIENCE AFTER DARK – American Whiskey News

 

BUFFALO TRACE DISTILLERY DEBUTS NIGHT AT THE DISTILLERY – A NEW HALLOWEEN EXPERIENCE AFTER DARK

Tickets are now available for an immersive nighttime tour of America’s oldest continuously operating distillery, plus the chance to win a private, overnight ghost-hunting experience on site

FRANKFORT, KY (October 15, 2025) – This October, Buffalo Trace Distillery invites guests to discover its all-new Halloween experience, “Night at the Distillery.” For more than 200 years, Buffalo Trace Distillery has crafted award-winning whiskey and inspired tales of spirits that linger beyond the barrel. Now, visitors can explore the Distillery’s storied past through the lens of legend and lore with two immersive after-hours experiences:

  • Night at the Distillery Self-Guided Tour: Experience Buffalo Trace Distillery under the glow of moonlight on this self-guided walking trail that reveals the legends, folklore and untold stories woven into its two-century history. Along the way, each stop unveils a new chapter brought to life through ghostly tales, live entertainment, photo-worthy moments and expertly crafted cocktails that celebrate generations of bourbon-making tradition.
    • Tickets are $35 per person and include entry to the self-guided walking trail, three signature cocktail tastings, one neat pour and a curated snack box. Each guest will also take home a 1L bottle of Sazerac Rye 100 Proof and a collectible Night at the Distillery reusable tote as keepsakes.
    • The Night at the Distillery Self-Guided Tour will take place October 23-25 and October 30-November 1. To purchase tickets, please visit HERE
  • Night at the Distillery Private Ghost Hunting Experience: For those seeking a deeper thrill, Buffalo Trace is offering the opportunity to win a special Halloween giveaway inviting one winner and a guest (21+) to join professional paranormal investigators for a private ghost-hunting experience inside the Distillery’s most haunted buildings. On Halloween night, the duo will trace the Distillery’s ghostly lore alongside a Distillery tour guide and real-time paranormal investigators before retiring for the night inside Stony Point – Albert Blanton’s former home, reimagined for an unforgettable stay. The prize package also includes:
    • Dinner in historic Frankfort, KY on October 31
    • Complimentary admission to the Night at the Distillery Self-Guided Tour on October 31
    • A private, after-hours ghost hunt led by professional paranormal investigators and a Distillery tour guide
    • One-night stay in Stony Point, Albert Blanton’s former home, on October 31
    • A daytime Trace Tour and premium shopping experience in the Buffalo Trace Gift Shop on November 1
    • Round-trip coach airfare and ground transportation to and from the Distillery

“For more than 200 years, Buffalo Trace has been a place where history and legend intertwine,” said Tyler Adams, General Manager, Buffalo Trace Distillery. “Night at the Distillery invites guests to step into those stories and experience that connection firsthand. We set out to create an experience unlike anything we’ve done before, one that lets guests walk in the footsteps of generations past and explore the Distillery’s lore in a whole new light.”

Buffalo Trace Distillery’s story begins in the late 1700s, when distilling first took root on this site in 1775 and the “Old Taylor House” was built in 1792. For more than two centuries, master distillers and craftsmen have shaped its story – and some say their spirits still linger. Tour guides and guests alike have reported sightings of an older gentleman resembling Albert B. Blanton, appearing in various locations around the Distillery. The lore surrounding these encounters describes them as “friendly,” and many believe that any lingering “spirits” remain to watch over the legacy they created.

Buffalo Trace Distillery’s Night at the Distillery Private Ghost Hunting Giveaway goes live on October 15 at 12:00pm noon ET and ends October 22 at 11:59am ET. To register and view the full official rules, please visit www.BuffaloTraceDistilleryHalloween.com.

About Buffalo Trace Distillery  

Buffalo Trace Distillery is an American family-owned company based in Frankfort, Kentucky. The Distillery’s rich tradition dates back to 1775 and it is a National Historic Landmark, as well as listed on the National Register of Historic Places. Its history includes such legends as E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. Lee. Buffalo Trace Distillery is a fully operational Distillery producing bourbon, rye and vodka on site. The Distillery has won more than 40 distillery titles since 2000 and garnered more than 1,000 awards for its wide range of premium whiskies. Its William Larue Weller and Stagg were named Best of Show at the 2024 Denver International Spirits Competition and its Traveller Whiskey is the Most Awarded New Super Premium Whiskey Release of 2024. Buffalo Trace Distillery has a deep commitment to supporting charitable initiatives. Nonprofit organizations interested in learning more about the Distillery’s efforts are encouraged to register their charity here. To learn more about Buffalo Trace Distillery, visit www.buffalotracedistillery.com. To download images from Buffalo Trace Distillery, visit http://www.buffalotracedistillery.com/media.

Night at the Distillery Private Ghost Hunting Experience: No purchase necessary to enter or win. Purchasing a product will not improve your chances of winning. Must be legal resident of (50) U.S. or D.C., age 21 or older, and able to travel to the Buffalo Trace Distillery in Frankfort, KY on 10/31/2025 to accept prize award. Registration begins at 12:00pm ET 10/15/2025 and ends at 11:59am ET 10/22/2025. To enter, and for complete official rules including eligibility, prize description and ARV, visit www.BuffaloTraceDistilleryHalloween.com. Odds of winning based upon number of eligible entries received. No alcoholic beverage is part of any prize award. Void wherever prohibited or restricted by law. SPONSOR: Sazerac Company, Inc., Louisville, KY

New Release: Bunnahabhain 12 Year Old Cask Strength 2025 Edition at Hard To Find Whisky – Scotch Whisky News

12 Year Old
Cask Strength

2025 · 70cl · 56.4% ABV

This 12-Year-Old Cask Strength Bunnahabhain is matured on the remote, north-east coastline of the Isle of Islay. the location impacts Bunnahabhain whisky in a big way, drawing on the abundance of clear spring water and ever-changing coastal climate to deliver a unique, unpeated Islay single malt whisky.

Bottled at cask strength, the rich flavours showcase the classic sherry influenced house style of Bunnahabhain. This annual release bottling can be enjoyed neat or with a few drops of water to encourage the spicy bites of cinnamon, followed by cloves and chocolate on the palate.

The Bunnahabhain 12 year old cask strength makes a welcome return for 2025. This annual release captures the magic of tasting straight from the cask, showcasing the classic sherry-influenced house style of Bunnahabhain. Founded in 1881, Bunnahabhain is known for producing a distinctive style of Islay single malt that is notably lighter and less peated than most others from the region. Bunnahabhain whiskies often feature maritime influences, rich sherry cask aging, and a smooth, complex character.

Nose: Golden raisins and apricots are balanced with toasted nuts and a light floral note.

Palate: Malty sweetness, soft oak and dried fruit intertwined with sultanas, hazelnuts and gentle spice.

Finish: Oak spice and light tobacco, with a gentle touch of sea salt and cocoa powder

£79.95

ADD TO BASKET

(BUNNA-hah-ven) Built in 1881, Bunnahabhain is situated on the north east coast of Islay, overlooking the Sound of Islay near Caol Ila. Bunnahabhain’s initial aim was to produce Whisky for blending only. While it was used across the industry, it performed a central role in three famous blends: Famous Grouse, Cutty Sark and Black Bottle. Following a short period of closure in the early 1980s, Bunnahabhain re-emerged as a Single Malt.

Ultimate Weekends at Rothes Glen, Speyside – Whisky Magazine News

For a limited time only, there is a 10% discount on the Rothes Glen Ultimate weekends in November, December & January.

6-9 November 2025 – Enter promo code at checkout: NOVEMBER10 – Offer ends 12/10/25

5-7 December 2025 – Enter promo code at checkout: DECEMBER10 – Offer ends 31/10/25

23-25 January 2025 – Enter promo code at checkout: JANUARY10 – Offer ends 30/11/25

Do not miss out on this exclusive luxury whisky experience.

VIEW ALL ULTIMATE WEEKENDS

The Good Dram Show Episode 610 ‘Lochlea’ – Scotch Whisky News

The Good Dram Show Episode 610 ‘Lochlea’

Welcome to this week’s episode of the show in which I’ll be taking a look at the new core releases from Lochlea. The Good Dram Show with Chris Goodrum. Episode 610 – At The End Of The Day, That’s Great Whisky..! Filmed in The Study Nottingham.

Featuring

Lochlea ‘Our Barley’ 46%
Lochlea ‘Orchard & Oak’ 46%
Lochlea ‘Dark Briar’ 46%
Lochlea ‘Smoke Without Fire’ 46%
Lochlea Cask Strength Batch 3 59%

www.lochleadistillery.com

Tomatin unveils exclusive 2005 bourbon matured single cask for specialist whisky retailers – Scotch Whisky News

Tomatin unveils exclusive 2005 bourbon matured single cask for specialist whisky retailers

Highland distiller Tomatin has released an exceptional new bourbon matured single cask whisky created specifically for the UK specialist whisky retail channel.

Unlike most Tomatin single malt whiskies which have matured in sherry, port or wine casks, this distinctive 2005 single cask edition is exclusively matured in a first-fill ex-bourbon cask, creating a whisky with a sweet, fruity and malty flavour profile which allows the classic tropical notes of Tomatin’s spirit to shine through.

This Tomatin 2005 single cask expression is the result of decades of experience with bourbon barrels – a craft the distillery has been perfecting since the 1930s. Carefully curated for specialist retailers, the release offers whisky aficionados the chance to discover a different side of Tomatin’s character.

Bottled at 54.3% ABV and restricted to only 240 bottles, the limited release Tomatin single cask expression will be available to consumers from today (14 October 2025) in specialist whisky retailers throughout the UK.

Imparting aromas of crunchy green apples and lemon zest on the nose, the whisky becomes sweeter with notes of Victoria sponge, buttercream and white chocolate with an underlying floral aroma throughout. On the palate, these fruity notes edge towards tropical, with malty, oak-driven flavours of brown sugar and light spice leading into a long, warming finish.

Presented in a premium 70cl bottle, the Tomatin 2005 single cask whisky is encased in sleek dark green-hued outer packaging finished with subtle elegant detailing, symbolising the rolling hills of the distillery’s Highland landscape.

Scott Adamson, blender and global brand ambassador at Tomatin, said: “As a bourbon barrel-only release, this expression presents whisky lovers with an opportunity to enjoy a single malt that is truly unique, and a style not found elsewhere in our core range. Most of our single casks are sherry, port or wine, showcasing our first-class maturation policy, but this ex-bourbon barrel whisky shines a spotlight on the tropical notes that develop in Tomatin over time.”

Gordon Hynd, UK sales director at Tomatin, said: “The release of this extraordinary expression for specialist whisky retailers allows them to share a distinctive limited Tomatin whisky which is markedly different with their customers.

“For years people have turned to specialist wine and spirit merchants to discover something different. These stores are an institution, often spanning multiple generations of the same family and upholding a reputation for product quality born out of expertise and careful selection. It’s only in these places you can find special gems like this Tomatin 2005 single cask and we’re pleased to continue our long-standing relationships through this limited release.”

With a proud heritage dating back to the 15th century, Tomatin has been a home for the whisky making team’s dedicated craftsmen and their families since the distillery was established in 1897.

Tomatin 2005 single cask release is priced at £170 RRP for a 70cl bottle. For more information, visit https://tomatin.com.

Tomatin 2005 single cask tasting notes

Nose: Crunchy green apples and lemon zest are to the fore. Becomes sweeter in time with notes of Victoria sponge, buttercream and white chocolate. There’s an underlying floral aroma throughout.

Palate: Much heavier than the nose suggests, with fruity notes edging towards tropical. It’s malty with oak-driven notes of brown sugar and light spice.

Finish: Long and warming.

Tomatin is located in the Scottish Highlands, 16 miles south of Inverness, and is famous for its portfolio of refined and elegant whiskies.  The distillery has a proud heritage stretching back to the 15th century when illicit production was likely to be taking place, but it wasn’t until 1897 that the first formal distillery was established by John MacDougall as the Tomatin Spey Distillery Company.

In 2022, Tomatin was awarded ‘Scotch Whisky Producer of the Year’ and ‘Outstanding Spirits Producer of the Year’ at the International Wine & Spirit Competition (IWSC). Later that year, it was recognised as ‘Sustainable Distillery of the Year’ at Whisky Magazine’s Icons of Whisky 2023, in recognition of its continued contribution to sustainably at the distillery.

In 2023, Tomatin took home seven awards at the San Francisco World Spirits Competition, while Cù Bòcan, took home three. Tomatin’s 36 Year Old was crowned the ultimate winner at SFWSC for malts, being named ‘Best in Show’, officially making it one of the best whiskies in the world.

Building upon this triumph, 2024 saw Tomatin’s 18 Year Old secured Double Gold for the third consecutive year at the SFWSC, elevating it to Platinum status. Meanwhile, both Tomatin’s 45 Year Old and 12 Year Old, alongside Cù Bòcan’s 15 Year Old took home Double Gold Awards, and Cù Bòcan’s 12 Year Old also secured a prestigious Gold Award.

This year, Tomatin has been awarded Gold designation for its Tomatin Sherry Collection Ximénez Edition and Silver for both its Sherry Collection Manzanilla Edition and Sherry Collection Palo Cortado Edition in the inaugural 2025 Whiskey Wash Awards.

‘To What Matters’ is the latest chapter in the brand’s evolution; it is a positive call to arms that represents the spiritual DNA of Tomatin – a belief in savouring what is truly important in life and time spent together.

Tomatin is owned by the Japanese company Takara Shuzo International: www.takara-intl.co.jp/en/

Evan Williams Launches “Where Bourbon Begins” Campaign Celebrating Authentic American Whiskey

Evan Williams Launches “Where Bourbon Begins” Campaign Celebrating Authentic American Whiskey

New National Campaign Honors Kentucky’s First Distiller and Showcases Bourbon Nation as Game Day’s #1 Pour

BARDSTOWN, Ky. (Oct. 8,  2025) — Evan Williams Bourbon, the world’s second-largest selling Bourbon, today unveiled its new “Where Bourbon Begins” campaign, reaffirming its place as a standard bearer of authentic American Whiskey. Rooted in Evan Williams’ legacy as Kentucky’s First Distiller, the platform highlights the brand’s uncompromising commitment to quality and consistency with every glass.

“For us, Evan Williams Bourbon isn’t just history. It’s about making sure every glass we pour today is as good as the last one,” said Max Stefka, Associate Vice President of Global Whiskey Brands, Heaven Hill. “That’s what Where Bourbon Begins is all about, keeping it real, keeping it consistent, and giving people a Bourbon they can trust.”

The new :30 spot can be viewed here.

It brings the story of Evan Williams to life through the people who make it, following team members as they work together in the rickhouse rolling barrels before shifting to a scene where they gather afterward to share a glass at home. The creative highlights the craft and camaraderie of bourbon-making, capturing the people who build it together and then share in the moments it creates. Dramatic textures of steam, sunlight, and patina bring to life the arenas of Bourbon, whether inside the rickhouse, around a backyard fire pit, or in the stands on game day.

A Campaign Grounded in Authenticity

“Where Bourbon Begins” invites whiskey fans to discover the roots of America’s native spirit through a Bourbon trusted for generations. The campaign underscores Evan Williams’ belief that a brand is only as good as its last glass, and that true authenticity lies in consistency, craftsmanship, and real connections.

The campaign and commercial spot were developed in partnership with independent creative agency Method1. The new :30 spot will run nationally across broadcast, streaming, digital, and social platforms beginning in October, aligning with the 2025 collegiate football season and continuing into basketball season.

Bourbon Nation: Where Game Day Meets Tradition

As part of the campaign, Evan Williams will continue to grow Bourbon Nation, its multi-year partnership with Learfield, a leader in collegiate athletics. Bourbon Nation taps into the traditions and celebrations that define college sports and unites fans nationwide as Game Day’s number one pour. Current sponsorships include:

  • Alabama Crimson Tide® – Proud Partner of the Crimson Tide®
  • Florida Gators® – Proud Partner of the Florida Gators®
  • TCU Horned Frogs® – Official Bourbon Sponsor of The Horned Frogs®
  • Syracuse Orange – Official Bourbon of Syracuse Athletics
  • Ohio State Buckeyes – Official Bourbon Sponsor of Ohio State Athletics
  • Oklahoma Sooners – Official Bourbon Sponsor of Oklahoma Athletics
  • Oregon Ducks™ – Official Bourbon Sponsor of Oregon Athletics™
  • South Carolina Gamecocks® – Official Bourbon Sponsor of the South Carolina Gamecocks®

From branded Bourbon Nation Bars in stadiums to tailgate activations and in-store programs, Evan Williams is committed to elevating the fan experience through responsible enjoyment and memorable game day moments.

About Evan Williams Bourbon

The flagship Bourbon of Heaven Hill Distillery, Evan Williams is among the leaders in the rapidly growing American Whiskey segment as the world’s second-largest selling Bourbon. In 1783, the brand’s namesake opened Kentucky’s First Distillery on the banks of the Ohio River. Many years and barrels later, Evan Williams Bourbon is still produced the right way, using the same time-honored methods. As an American-made and American-owned brand, Evan Williams has recognized true American heroes through their exceptional stories of honor and bravery on special edition American-Made Hero labels for the past nine years, now supported by the American-Made Heroes Foundation Fund. The Evan Williams Bourbon Experience (www.EvanWilliamsBourbonExperience.com) celebrates the legacy of Evan Williams through an immersive visitor’s center experience which brings to life the history and tradition of Kentucky’s native spirit as an official stop on the Kentucky Bourbon Trail. Learn more at www.EvanWilliams.com. Heaven Hill reminds everyone to think wisely, drink wisely®.

About Heaven Hill Distillery

Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over 2 million barrels aging in more than 70 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Evan Williams Bourbon, Old Fitzgerald Bottled-in-Bond, Heaven Hill Bottled-in-Bond, Henry McKenna, Parker’s Heritage Collection along with its extensive and diverse collection of unique and innovative products. In the past five years alone, Heaven Hill Distillery has been named Distiller of the Year eight times, including 2024 and 2023 Whisky Magazine Distillery of the Year. Other recent honors include 2024 and 2025 San Francisco World Spirits Competition’s Most Awarded Distillery and the 2023 Icons of Whisky World’s Best Small Batch Bourbon. For more information, please visit www.heavenhilldistillery.com.

Scotch Malt Whisky Society of Canada October 2025 Outturn – Scotch Whisky News

 ‌ ‌

It’s the time of year when the shorter days and darker evenings go by in a blur. This is whisky season, and if you’re tempted to hunker down by the fire, then these are the whiskies to have in your glass.

October Outturn is now live. 

WRITING DESK TRANSPOSITION

CASK NO. 11.57

AGE:  9 years

CASK:  New oak HTMC hogshead

 

IF I WERE A LADY AND YOU WERE A CARPENTER

CASK NO. 5.125

AGE:  20 years

CASK:  1st fill ex-bourbon barrel

 

COMPOTE IN THE CARIBBEAN

CASK NO. 60.43

AGE:  10 years

CASK:  2nd fill hybrid hogshead

 

OOZES DECADENCE

CASK NO. 41.167

AGE:  15 years

CASK:  1st fill oloroso hogshead

 

SOFT, WAXY OILINESS

CASK NO. 112.132

AGE:  9 years

CASK:  1st fill ex-bourbon barrel

 

AN ISLAND SWEETIE SHOP

CASK NO. 162.2

AGE:  4 years

CASK:  New chinkapin oak barrel

 

WARM-REEKIN’, SAUSAGES…!

CASK NO. 112.72

AGE:  8 years

CASK:  2nd fill moscatel hogshead

BROWSE OCTOBER OUTTURN HERE

VIEW ALL BOTTLES

The Scotch Malt Whisky Society Canada
Suite 160
104 – 1240 Kensington Road NW
Calgary, AB  T2N 3P7
403-969-8225
curious@smws.ca
www.smws.ca

Click Whisky Auctions OCTOBER 2025 AUCTION IN FULL SWING! – Auction Whisky News

OCTOBER 2025 AUCTION IN FULL SWING!

Our October Auction is well and truly in full swing but there is still time to bid on your favourite lots! We have some interesting bottles for you including this Aberfeldy Manager’s Dram, aged for 19 years then bottled at Cask strength in 1991.

Another hugely popular whisky range is Flora and Fauna.  Distilled at Aultmore Distillery in 1983 then bottled at Cask strength in 1997, this no-age-statement release was limited in numbers, this is bottle 1276.

This stunning edition was released in 2012 to mark the 60th anniversary of the reign of HRH Queen Elizabeth II by Macallan Distillery. A limited release of 2012 bottles bottled at 52% abv, signifying the year of the Coronation. The whisky itself was drawn on the 8th of February which marked the exact date of the Coronation.

Distilled at Glen Elgin Distillery, aged for 19 years then bottled at Cask strength in 1993, this bottle is another fine example of the Manager’s Dram series.

These are only a few of the old, limited and collectable bottles featured in our October 2025 Auction, to view more wee gems visit clickwhiskyauctions.com. Register to bid. Remember, you’ve got to be in it to win it! Auction ends Sunday 19th October from 8pm BST.


Powered by WordPress