
DEWAR’S BLENDED SCOTCH WHISKY KICKSTARTS 2026 WITH RELEASE OF LUNAR NEW YEAR LIMITED EDITIONS
HAMILTON, BERMUDA, 12 January 2026  – DEWAR’S®, the World’s Most Awarded Blended Scotch Whisky, has released an exciting new limited edition just in time for Lunar New Year. An exquisite, travel-exclusive design will run across the DEWAR’S Double Double range (20 Year Old, 26 Year Old and 30 Year Old)* and marks two occasions: the 2026 Year of the Fire Horse and the brand’s 180th anniversary, dating back to its founding by John Dewar in 1846, also a Fire Horse year.
The new design is inspired by the Fire Horse’s qualities of determination, passion, and commitment to excellence. These attributes echo the values that have made DEWAR’S what it is today: The World’s Most Awarded Blended Scotch Whisky. Drawing on the brand’s 180-year heritage and its Fire Horse association, the sleeve features a prancing horse with a fiery, flowing mane and tail, set against a striking red and gold palette. The design is inspired by intricate artistry and traditional Chinese New Year motifs, creating a sophisticated celebration of craftsmanship and cultural richness.
Inviting whisky lovers to celebrate with DEWAR’S, the Lunar New Year packs will be available in more than 25 global travel retail locations globally from December 2025. High-profile activations are scheduled at key Asian airport hubs such as Kuala Lumpur, Singapore Changi, and Taiwan Taoyuan.Â
Darragh Ryan, Marketing Director, Bacardi GTR remarks. “As we look to 2026 and the 180th anniversary of DEWAR’S, we are delighted to celebrate this significant milestone during Lunar New Year with a vibrant campaign across the globe and particularly in key Asian markets. Our enduring dedication to craftsmanship has seen DEWAR’S recognised as the World’s Most Awarded Blended Scotch Whisky, making it the ideal choice for bringing loved ones together to mark this special occasion and raise a glass to the future.”
The Chinese Lunar New Year holiday remains the pre-eminent gifting opportunity in travel retail. In February 2025, the China Tourism Academy reported that around 3.78 million outbound trips were made over the holiday period in 2025, of which about 907,600 were to destinations outside Greater China. Travel for the 2026 period is expected to be at a similar level.
*Denotes the DEWAR’S Double Double range available in Global Travel Retail
Dewar’s Lunar New Year Limited Editions are available at the following airports:
- London Heathrow
- London Gatwick
- Manchester
- Edinburgh
- Heinemann Frankfurt
- Eurotrade Munich
- Istanbul
- CDFG (Hainan & Sunrise)
- CDFG Online
- CDFG Guangzhou
- Dufry Hainan
- LGD Hainan
- CMI (Mission Hills, Hainan)
- CDFG (HK Airport)
- Dufry MTR (HK Border)
- Shilla (Macau)
- Tasa Meng (Taiwan)
- Everrich (Taiwan)
- Lotte (Changi)
- King Power (Thailand)
- Eraman (Malaysia)
- SHILLA,SSG(SK/ ICN AIRPORT)
- FaSoLa (Narita Airport, Tokyo)
- ANADF (Haneda Airport, Tokyo)
- Lagardere (Kansai Airport, Osaka)
- Heinemann (Sydney)
- Dubai Duty free
About DEWAR’S
DEWAR’S® is the World’s Most Awarded Blended Scotch Whisky, celebrated for its exceptional quality and taste. Founded in 1846, DEWAR’S grew from a small wine and spirits merchant shop in Scotland, to one of the largest Scotch whisky brands in the world. DEWAR’S core range includes the iconic DEWAR’S White Label and DEWAR’S Cask Series. The Premium range comprises DEWAR’S 12 Year Old, DEWAR’S 15 Year Old and DEWAR’S 18 Year Old; these expressions are crafted using DEWAR’S Double Ageing technique, which involves a two-stage maturation process for a smoother mouthfeel and silkier texture. The Luxury and Prestige collections include older rarities such as DEWAR’S 21 Year Old and DEWAR’S 38 Year Old and are crafted using a meticulous four-stage ageing process for ultimate smoothness. DEWAR’S spirit of discovery and approach to the art of blending results in a taste that continues to win applause and capture the curiosity of today’s whisky drinkers. The DEWAR’S brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
About BACARDI GLOBAL TRAVEL RETAIL
The Bacardi Global Travel Retail Division is a stand-alone business unit of Bacardi Limited. Through Bacardi’s portfolio of premium and super-premium brands, including BACARDÍ® rum, GREY GOOSE® vodka, DEWAR’S® blended Scotch whisky, BOMBAY SAPPHIRE® gin, PATRÓN® tequila, MARTINI® vermouth and sparkling wine, SAINT GERMAIN® liqueur, BARON OTARD® cognac, BÉNÉDICTINE® liqueur and 42BELOW® vodka, the Bacardi Global Travel Retail Division creates unique and innovative experiences for travelers.