Sazerac Encourages Gift Givers to Go Canadian for Father’s Day
Two Canadian Whiskies Make Great Gifts for any Budget
NEW ORLEANS, lA. (May 2012) – Although it may be an American holiday, this Father’s Day, Sazerac is encouraging gift givers to go Canadian – Canadian whisky, that is.
A category that’s on the upswing, the Canadian whisky segment has seen strong growth in the past few years as younger consumers are discovering it and realizing the category has some merit.
And Sazerac is helping that trend with its two premium Canadian whisky offerings, Caribou Crossing, the world’s first single barrel Canadian whisky, and Royal Canadian Small Batch Canadian whisky.
Introduced in 2010, both brands have seen nice growth and distribution has expanded as a result. “Although the Canadian whisky category as a whole remains flat, the premium and super premium category has really taken off,” said Kevin Richards, Canadian whisky brand manager at Sazerac,
Since its introduction, Caribou Crossing has received a myriad of accolades, including most recently the Chairman’s Trophy and a “92” rating at the 2012 Ultimate Spirits Challenge, and a “93” rating from John Hansell at Whisky Advocate. Two years ago the Single Barrel was named “2010 Canadian Whisky of the Year” by canadianwhisky.org; it won a double gold medal at the 2010 San Francisco World Spirits Competition; a gold medal and “90” rating from Tastings.com (Beverage Testing Institute); a gold medal and “90” rating at the 2010 Ultimate Spirits Challenge; a silver medal and best in class at the 2010 International Wine and Spirits Competition; and a bronze medal at the 2010 Los Angeles International Wine and Spirits Competition. Whisky buffs can expect to taste radiantly-hued nectar with a nod to the tantalizing silky texture provided by the barrel. The rye grain cuts through the wood flavors making its spicy presence known without risking the creamy vanilla custard smoothness. The finish is oak with an orangey tang.
Royal Canadian Small Batch has its own set of hardware. Its most recent win was a “90” rating in the 2012 Ultimate Spirits Challenge, in addition to its gold medal and “90” rating from Tastings.com (Beverage Testing Institute); a “90” rating from Wine Enthusiast; a silver medal in the 2011 Ultimate Spirits Challenge; and a bronze medal at the 2011 World Spirits Competition. Royal Canadian is sweet and smoky like a Memphis BBQ. The initial sip is velvety smooth with huge flavors. There is a nutty praline sweetness that slides through the creamy rich sensations. The finish is a bold reminder that this is whiskey and the citrus-spicy conclusion just leaves you with the desire for the next notable sip.
Both brands were created by native Canadian Drew Mayville, Sazerac’s master blender. Mayville himself hand-selects the barrel used for Caribou Crossing, choosing the most mature and flavor-rich samples available and overseeing the bottling of each individual barrel. The Royal Canadian Small Batch undergoes a similar stringent selection process under Mayville’s watchful eye. The barrels themselves are from Sazerac’s 270,000 plus Canadian whisky barrel inventory.
The two Canadian whiskies make ideal gifts for Father’s Day, and are at price points for discriminating budgets. The Caribou Crossing retails for $49.99 for a 750 ml and the Royal Canadian Small Batch is $19.99 for a 750 ml.
The Caribou Crossing comes in an elegant gift box, taking care of the gift wrapping for you.
About The Sazerac Company
Sazerac is one of New Orleans’ oldest family owned, privately held companies and has operations in New Orleans, Louisiana; Frankfort, Bardstown, Louisville and Owensboro, Kentucky; Fredericksburg, Virginia; Carson, California, Baltimore, Maryland and Montreal, Canada. For more information, please visit www.sazerac.com.
