BUSHMILLS™ IRISH WHISKEY MAKES NEW FRIENDS AMONG WORLD LEADERS

Fermanagh, Northern Ireland, Wednesday, June 2013: What do you give a world leader who’s got everything? In this instance, it’s a bottle of Bushmills 12 Year Old Single Malt Irish Whiskey from the people who are famous for bringing friends together.

Heads of state from the G8 nations, who were meeting in Northern Ireland this week, were sent home after their two-day summit with a personalised bottle of the 12 Year Old Single Malt as a gift from UK Prime Minister David Cameron.

The bottles, from the Old Bushmills Distillery on Northern Ireland’s rugged north coast, were chosen by Cameron among gifts that represent the best of Northern Ireland.

Mr Cameron presented the bottles to each of the heads of states as well as to key delegates who travelled with them to the summit at Lough Erne Resort in Enniskillen, County Fermanagh, on 17 and 18 June.

Bushmills Master Distiller, Colum Egan selected one of the distillery’s finest reserves – Bushmills 12 Year Old Single Malt – for the commemorative gift, a Single Malt which is only available at the distillery itself.

Colum Egan said: “Here in Bushmills we say that getting to know our whiskey is like building a friendship – the more time you spend with it the more you appreciate its character and personality.

“The chance to make friends with world leaders only comes along once in a lifetime, so we are all mighty proud that Bushmills has forged new friendships with the heads of some of the most powerful nations on earth.”

Bushmills Irish Whiskey also partnered with the Northern Ireland Tourist Board at the G8 summit to provide media from around the world with a series of tutored tastings of its handcrafted range including: Bushmills, Black Bush™, Bushmills 10 Year Old Single Malt, Bushmills 16 Year Old Single Malt, Bushmills 21 Year Old Single Malt, Bushmills 1608 and Bushmills Irish Honey Spirit Drink.

Immediately after the summit, the distillery based on Northern Ireland’s north coast, is staging ‘Bushmills Live’, a festival of handcrafted whiskey and music (June 19 and 20) where a range of indie artists including Of Monsters and Men will play to an audience of 500 international music and whiskey fans from countries such as the United States, Russia, Portugal and Bulgaria.

NOTES:

ABOUT BUSHMILLS™ IRISH WHISKEY
With a heritage rooted in authenticity and quality, Bushmills Irish Whiskey is produced, aged and bottled at Ireland’s oldest working whiskey distillery in the village of Bushmills in County Antrim on the far north coast of Ireland. The Old Bushmills Distillery uses 100% malt barley to handcraft triple-distilled whiskey, which is what creates the smooth taste that is the Bushmills house style. The Bushmills portfolio includes: Bushmills Irish Whiskey; Black Bush, Bushmills 10 Year Old Single Malt, Bushmills 16 Year Old Single Malt, Bushmills 21 Year Old Single Malt, Bushmills 1608 and now Bushmills Irish Honey Spirit Drink.

ABOUT DIAGEO
Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, JεB, Buchanan’s, Windsor and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit www.diageo.com. For Diageo’s global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit www.DRINKiQ.com.

Celebrating life, every day, everywhere.

The Vancouver and Victoria July Outturn Tastings

In July we raise a dram to Shakespeare and find ourselves in a Victorian garden in Las Vegas. Curious as always!

Space is limited so sign up early to ensure you can enjoy our latest batch of single cask beauties!

In Vancouver please join us on

Monday, July 8th at 6:45pm

Edgemont Fine Wines, Spirits & Ales
3020 Edgemont Blvd., North Vancouver

Click here to register: http://ow.ly/m5fWx
For more information call 604-984-9463

______________________________________

In Victoria please join us on

Friday, July 5th at 6:30pm

The Strath Ale, Wine & Spirit Merchants
919 Douglas Street, Victoria

To register please call 250-370-9463
or email whisky@strathconahotel.com

(You may read a review of the June Outturn Tasting here )

The Scotch Malt Whisky Society Canada
104-1240 Kensington Road NW, Suite 160
Calgary, AB, Canada T2N 3P7
Email – curious@smws.ca

In Stock Now at Mora’s Fine Wine & Spirits (E. Setauket, New York)

Springbank 1996 16 Year Old Amontillado Sherry Butt Cask Strength Single Malt Scotch – $169.99

6 Bottles available

Longrow 11 Year Old Rundlets & Kilderkins Single Malt Scotch – $114.99

6 Bottles available

Talisker 18 Year Old Single Malt Scotch – $118.99

4 bottles available

Ardbeg Ardbog Single Malt Scotch – $103.99

11 bottles available

Mora’s Fine Wine & Spirits

www.moraswines.com

631-941-4458   sev.clemens@moraswines.com

ISLAY DELIGHTS…

Limited releases available while stocks last

For those Islay freaks out there who thought that they’d missed out, you may not be too late at all. We can deliver WORLDWIDE…. please contact us directly if you are unable to make your purchase through our shopping cart…

ARDBEG ARDBOG 52.1%£75
What can we say – this whisky speaks for itself!

BRUICHLADDICH ANCIEN REGIME 46%£70

Distilled in 1998 by the previous regime as a demonstration to potential buyers that the distillery was in working order.

BRUICHLADDICH RENAISSANCE 46%£70
Distilled in 2001 by Jim McEwan to mark the new ownership and the rebirth of the distillery. The rest as they say is history

T.B.Watson Ltd.

11/17 English Street

Dumfries, Scotland DG1 2BU

United Kingdom

Bordeaux, June 17, 2013 – Sales of niche whiskies are growing because consumers in many markets are looking for different tastes that set their chosen whiskies apart from universal brands. Faster growth is a requirement to ensure niche products do not miss the current upward sales trend for whisky overall. Markets emerging as prime target areas are Central and Eastern Europe, Russia, Asia and the USA.

However, gaining distribution for niche brands is often complicated in some markets by the agreements potential worthwhile distributors have with major brands. Such limitations slow down the process of broadening distribution.

Says Richard Lombard- Chibnall, Sales Director of Lombard Brands: “For smaller companies like us Vinexpo offers an ideal solution. We cannot visit all the markets in which we can see growth opportunities, it would simply take too long. Vinexpo is the recognized marketplace of the drinks world. The world comes to Vinexpo and therefore we benefit from that traffic. Already within the first 2 hours or so of opening our stand we have had 30 enquiries. On past experience this is likely to reach about 200 by the end of the exhibition and we would be well pleased with that result”.

Start up Whisky Legends opened for business this year with the unique offer of re-creating famous whisky blends of years gone by. Potential distributors are attracted by the chance to obtain whiskies no longer available. Through Whisky Legends, who buy casks of aged whiskies from other distillers, unique bottlings can be obtained to satisfy a growing demand by consumers for something different. Comments Scott Watson, Founder: “In the first 2 hours of opening our stand the company made 20 new business appointments which bodes well for the rest of the week. There is quite definitely a growing consumer demand for niche brands and our speciality is to recreate whisky legends. This is our first Vinexpo and it looks like giving us access to a number of potential business partners”.

Angus Dundee Distillers are a regular Vinexpo exhibitor with many customers who expect to see them at the show. Apart from maintaining a presence in the niche sector it does bring potential new distributors to the company’s attention. Says Jimmy Robertson, Regional Sales Manager: “Even though we are already in 80 markets there is always room for growth. We are particularly interested in expanding our presence in Central and Eastern Europe and Russia. Asia is also a huge market in which we seek broader representation”.

The common thread linking the small or niche whisky producers is that Vinexpo is a marketplace at which serious players in the industry must either have a presence or attend. To have so many importers and distributors coming to Bordeaux provides opportunities for niche marketers to meet many of them and develop business to mutual benefit. It is the preferred route rather than the time needed to travel the world. It is why the smaller whisky companies come back to each Vinexpo”.

Entertaining and humorous conversation with Master Distiller Mike Nicolson and Barry Dunner as Mike recalls informative and comical tales and anecdotes from his past postings at some of finest Scotland’s Scotch Whisky distilleries.

THE VIDEO

An informative and humorous conversation between Master Distillery Mike Nicolson and Whisky enthusiast Barry Dunner discussing the origins of blended Scotch Whiskies. Johnnie Walker Double Black etc.

THE VIDEO

Master Distiller Mike Nicolson and Barry Dunner have an entertaining and humorous conversation discussing scotch malt whisky –  “drinking and occasion”

THE VIDEO

Master Distiller Mike Nicolson addresses the Malt Whisky/Salt issue, in a user friendly and humorous style.

THE VIDEO

July 2013 will see the release of a new whisky in to the UK market. Oak Cask Distribution LTD, set up by 2 young entrepreneurs plan to shock the whisky stereotype in the UK and introduce an Australian Single Malt from Tasmania.

Old Hobart distillery is one of the most southern distilleries in the world and is where Overeem Single Malt Whisky is made; I say ‘made’ but this word is far to bish, bash, bosh for head distiller and owner Casey Overeem, a man who is a perfectionist in every sense of the word. You can really taste this with every dram of his fine hand-crafted single malt selection.

Overeem whisky is crafted in Tasmania, a wonderland that is home to the near perfect whisky making conditions, rivalling anywhere in the world. The finest barley, the purest water and temperate climate which helps Overeem whisky mature that bit quicker than most.

Casey has developed 4 different products for his current collection with Blend to be added in 2016:

• Port Cask Matured 43%ABV
• Port Cask Strength 60% ABV

• Sherry Cask Matured 43% ABV
• Sherry Cask Strength 60% ABV

Since coming on to the whisky scene in 2011 the Overeem range has won acclaim from all quarters including Jim Murray and the Malt Whisky Society of Australia (MWSoA) and with just 8,000 bottles being produced each year by this boutique distillery, Overeem is one of the most sought after and exclusive whiskies in the world.

With the introduction of world whiskies ever increasing on the UK market it’s about time horizons are broadened and this fantastic Aussie dram is given the opportunity to pleasure the pallets of the UK’s whisky drinkers.