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The Whisky Exchange Blog “Whisky: The Manual, by Dave Broom” – Scotch Whisky News

WEL

Whisky: The Manual, by Dave Broom

This time last year I was busy sorting out classes for the 2013 Whisky Show, and in my search for interesting ideas, a slightly fuzzy-haired, glazed-eyed version of Tim Forbes (formerly of this parish) told me about a weekend of whisky experimentation with Dave Broom. Apart from the obvious outcome of Tim being a little on the unsteady side, the vast amount of research being done for the new book Dave was writing sounded fascinating. With this in mind I asked Dave if he would be happy introduce some of the attendees of the Whisky Show to the world of mixing whisky.

Whisky: The Manual

A year on and the book – entitled Whisky: The Manual – has now arrived. I have snaffled it and am currently working my way through the recipes. As I owe Billy many blog posts on the many tastings I have attended over the years, I have written up the book instead [the debt is not yet paid – Billy]. The book itself is, as you’d expect, very well written and shows again that Dave has forged a path as the most approachable of spirits writers.

The introduction is light hearted and pokes fun at some of the outdated marketing lines regarding whisky drinking.  Dave points out: ‘Every stripe of whisky is enjoying unparalleled success around the world – and guess what? The way that most of the new converts to its charms prefer to take it is mixed.’ He uses the introduction to debunk the myths surrounding whisky consumption and boils it down to one overriding principle that we should all follow: ’The only rule now is: enjoy!’ Having gone through many stages of whisky snobbery myself, and now having my ability to pay my rent so completely tied to people consuming more whisky, I wholeheartedly agree.

The history section of the book concentrates on the creation of whisky and its various derivatives. Essentially, it is the story of the search for something that tastes good as well as making you feel warm and happy inside. Topics covered include the earliest records of the distillation of beer, the development of mixing in herbs in Scotland, the export of distillation culture to North America and the marketing drive of the 20th century.

As with Dave’s earlier book, The World Atlas of Whisky, the section on production is thorough without being overly complicated. For me, it is pitched at the perfect level for those starting to learn about this side of the industry. However, it is more in depth than the Atlas when discussing the flavours produced from each part of the whisky production process, which ties in nicely with the book’s focus.

Dave finishes the first half of the book by looking at the different mixers used with whisky across the world, before launching into the meat of the work – how to use them with whisky. This book has been produced, like a good recipe book, to be used rather than left to gather dust – my copy already has a watermark on the cover and a distinct aroma of coconut water. This is reflected in the mixers that Dave has chosen. Although not a basic range, they are all available in supermarkets and do not cost the world to buy (apart from the coconut water which I had to trade my left lung for in Tesco).

 Ollie, reading

An entirely unposed photograph

In regards to the whiskies, again this is about using ingredients that are accessible – there are no £100,000 bottles here. A lot of the whiskies could be found in your local off-licence, and all of them can be found at TWE, but this does not mean that it is just the standard blends that have been tested. There are whiskies from around the world of differing styles, as well as varying prices.

Before the book’s release we were looking for a simple serve for Lagavulin 16 Year Old for our Islay Jazz comes to London event, and Dave suggested pairing 16 Year Old with Coke – with equal measures in the glass. The idea seemed so wrong that we immediately put it to the test. The combination works very well: the big meaty notes of Lagavulin combining with the sweetness and undercurrent of liquorice in the Coke.

My favourite discovery, however, has to be Compass Box Great King Street with soda, which was refreshing but packed with flavour, and which has become my drink of choice with food. On the other end of the scale, I tried Ardbeg 10 Year Old with coconut water and found that the combination subdued all the flavours I like in Ardbeg while dulling any sweetness from the mixer. After trying coconut water with a few things, I believe it is the water and not the whisky that I have an issue with.

 Blood and Sand

My house cocktail – the Blood and Sand

The final section of the book covers whisky cocktails – both the classics and some well-thought-out new twists. As most bottles in my house contain whisky, it’s always nice to find new recipes to mess around with. Most are easy to make and the list of ingredients is relatively short – for me, the most important aspect of any cocktail recipe.

I have only tried a few of the recipes in the book and while I feel not every combination worked, some were very tasty indeed. The Manual is a fantastic way of introducing more people to whisky, but also a great book for existing fans to encourage them to try something new. It is far too easy to become a whisky snob and lose sight of why you got into the subject in the first place. The book took me right back to the first two things I liked about whisky: the variety of flavours and how enjoyable it is to drink.

The last thing I will say is this: don’t buy this book to read; buy it to use. It is a manual, after all.

Whisky: The Manual is now available from The Whisky Exchange, priced at £14.99

The Malt Maniacs Publish a New E-pistle – Whisky News

Malt Manics

Canadian Malt Maniac Nabil Mailloux has written an excellent E-pistle about the Spirits of Kingston 2014 Festival that was almost but not quite overshadowed by Olympic ice hockey.

Please click HERE to read the article

 

Ralfy Publishes Whisky Review #447 – Scotch Whisky News

Ralfy_zpsf0666f22

www.ralfy.com has been buying a few of yesterdays whiskies with Whisky Review 447 – Whiskies I bought at auctions.

New Look Benromach Unveiled – Scotch Whisky News

New Benromach

New Look Benromach unveiled

Benromach Distillery Company Ltd has unveiled a new look for its flagship Benromach 10 Years Old Speyside Single Malt Scotch Whisky as the brand continues its strong growth in the domestic and overseas markets.

The new packaging reflects the handcrafted credentials of the single malt whisky which is made in the traditional, time honoured way by just three experienced distillers at the Benromach Distillery on Speyside.

Michael Urquhart Managing Director of Gordon & MacPhail, owners of Benromach Distillery Co. Ltd, explained the thinking behind the change: “We wanted our new packaging to reflect the way we make our whisky. Our 10yo has a classic pre-1960s character which arises from the sum of all its parts used to create it. Every cask is hand-filled, hand weighed and hand-stamped before maturing in our traditional dunnage warehouses.

“The new packaging reflects that approach with its hand-cut lettering and its classic heritage colours. Yet at the same time the packaging provides a contemporary, sophisticated, luxury feel that looks to the future of a malt whisky that is very much a growing brand.”

The Benromach stills provided the inspiration for much of the change. The elegant new bottle shape includes a neck and shoulder designed to resemble the shape of the Benromach stills. The foil packaging has been created using an image of the surface of the stills themselves.

The embossed lettering and cut foil on the label create a soft and tactile feel. An innovative lid which doubles as a bottle plinth and leaflet holder provide an unique option for display, and the embossed lettering and cut have enhanced its shelf presence.

The new packaging is launched to the trade at the start of April.

The launch will be supported by a full marketing campaign incorporating a new website featuring a series of beautifully crafted films outlining the Benromach story.

Benromach sales have grown dramatically since the reopening. Sales increased by 29% last year and there is ongoing growth this year of 27%. The company now exports Benromach to 42 countries across the world. In 2013 the company announced an expansion to meet growing demand, including the recruitment of a third distiller and the building of more warehouses.

Benromach 10 Years Old was recently named “Best Speyside Single Malt – 12 Years and Under” at the World Whisky Awards 2014.

Notes

Leading malt whisky specialists Gordon & MacPhail is the owner of Benromach Distillery. Established in 1898 it changed hands many times and was virtually derelict when the family-owned company bought it in 1993. Following a painstaking restoration and re-equipment, the distillery was re-opened by HRH Prince Charles in 1998.

In reopening Benromach Distillery, Gordon & MacPhail decided to create a classic Speyside single malt – a style that draws its influence from Speyside whiskies pre-1960s.

Benromach Distillery is located on the outskirts of the ancient market town of Forres. A four star visitor centre is open to the public throughout the year for tours and tastings. Benromach Distillery is a member of the world famous malt whisky trail.

Benromach 10 Years Old

Benromach 10 Years Old is created from the finest Scottish barley and pure spring water from the nearby Romach Hills. After being matured for at least 10 years, it emerges golden in colour and displays rich fruit, sweet chocolate and delicate spicy aromas. With a rich sherry influence, the mouth-watering palate coats the senses with exotic fruit flavours, toasted malt and a delicate hint of smoke.

The new look for Benromach has been created and designed by Edinburgh based branding agency, Stuff Creative.

Hibiki 12 Years Old Wins a Double Gold Medal at “San Francisco World Spirits Competition” – Japanese Whisky News

Suntory

Hibiki 12 Years Old Wins a Double Gold Medal
at “San Francisco World Spirits Competition”

Suntory Liquors Limited won a Double Gold Medal in a category with Hibiki 12 Years Old at the San Francisco World Spirits Competition (SWSC), an international spirits competition held in the United States. This marks the Hibiki brand’s second win here since 2012.

Winning this prize is highly significant, as it further cements Suntory’s reputation for the high quality of our malt whisky and unblended grain whisky as well as our excellent blending techniques. We will use this award as an opportunity to speed up marketing activities for the Hibiki brand inside and outside Japan.

● About the “San Francisco World Spirits Competition”

Now in its fourteenth year, the San Francisco World Spirits Competition is the largest global spirits competition in the United States. Panels of judges include American hotels, restaurants, buyers for large purveyors and journalists who assess the entries and select the winners of Double Gold Medal, Gold Medal, Silver Medal and Bronze Medal awards in each category. The Suntory single malt whiskies Yamazaki 12 Years Old and Hakushu 12 Years Old won Gold Medals at the competition.

● Qualities of Hibiki 12 Years Old

This whisky is blended using painstakingly selected malts aged over 12 years and multiple types of ripe grain malts of the same age. We use plum liqueur cask malts aged in casks for storing plum liqueur to further bring out the gorgeously sweet fragrance that distinguishes Suntory whiskies. It also has a rich, mature flavor through the addition of malts aged more than 30 years.

Competition Summary

▼ Name of Competition
    San Francisco World Spirits Competition (SWSC)
▼ Venue      San Francisco, United States
▼ Judging and Announcement of Results (Local Time)
    Judging took place March 20-23, 2014.
    Results to be announced at the SWSC homepage (http://www.sfspiritscomp.com/).
▼ Award Classes, Award Names, and Award Recipients
    Whiskey Class, Other Whisky Category, “Double Gold Medal”
    Suntory single malt whisky Hibiki 12 Years Old

The Whisky Lounge Newsletter April 2014 – Whisky News

Hooray, we are actually getting a spring this year by the look of things! We hope you are finding some time to spend with your loved ones and take it easy at least for a few days…

With that in mind, we have a whole raft of new tastings to tell you about, including a new nationwide series, a couple of festivals and much more as always. We also have the latest industry news and a competition to win tickets to London Whisky Weekend in May.

So, let’s not dilly-dally… 

  AA WL

‘SPIRIT OF INDIE’ 

Having taken close looks at Indian and Irish whiskies over the last couple of months, we felt it important to drill back into our roots.

For us, one of the most important and exciting categories of whisky is Independent Bottlers.  Usually a great source of quality (and good value) whiskies that have been sourced and bottled by someone other than the distillers themselves. Their whiskies are normally bottled at cask strength and non chill-filtered. Which is nice.

For this series we will be presenting to you 6 whiskies from some of the finest Independent Bottlers in the UK. Simple as.

SPIRIT OF INDIE DATES & VENUES:

LONDON             Wednesday 30th April 7pm THE RED LION, CROWN PASSAGE
BRIGHTON         Thursday 1st May 7pm        HILTON METROPOLE, KING STREET
NEWCASTLE      Friday 2nd May 7pm            BLACKFRIARS, FRIAR STREET
SHEFFIELD        Tuesday 6th May 7pm         THE SHEFFIELD TAP, SHEFFIELD STATION
LIVERPOOL        Wednesday 7th May            JENNY’S BAR, FENWICK ST.
LEEDS                Thursday 8th May                CROSSKEYS, WATER LANE
MANCHESTER   Friday 9th May                     BRITONS PROTECTION
YORK                  Saturday 10th May              BRIGANTES, MICKLEGATE

Just click on the venue closest to you to book now.

Coming up fast – on Saturday 26th April – we have our second festival of the year.

Once again partnering with The Scotch Malt Whisky Society, this should be a cracking day out. As well as the SMWS library, with a huge number of bottlings, we have the likes of Diageo, Glen Garioch, Berry Brothers and Highland Park showing off new bottlings.

We have added some really interesting classes, including a special class looking at historical and old bottlings from various distilleries with specialist Angus McRaild.

If you haven’t got your tickets yet you can do so by clicking here for the full day at £30 or here for the half-day at £20.

 whisky

LONDON WHISKY WEEKENDER

Hot on the heels of Edinburgh, we have perhaps our most ambitious and innovative event yet.
Having teamed up with the sprawling expanse of arts and music venue, Oval Space, we are attempting to create a world-class whisky event with pre-war whisky tastings, sensory experiences, BBQ and local food producers, pickle-backs and craft beer in the Pickle Factory, classes from the likes of Laphroaig and Talisker and so much more.

This is really going to be tremendous and umissable.
You have one more chance to get the ‘Early-Bird’ tickets at 2 for £50 (2 for £40 Sunday), which have to end this Sunday, so please be quick to avoid disappointment or paying the full price of £35 (Friday & Sat sessions) or £25 (Sunday session).

FRIDAY 16th MAY 7PM-12AM       Early-Bird 
SATURDAY 17th MAY 12PM-5PM Early-Bird
SATURDAY 17th MAY 7PM-12AM  Early-Bird
SUNDAY 18th MAY                         Early-Bird

Just click on the session you would like to attend and Bob’s your sister’s brother! 

After our ‘Spirit of Indie’ series we have a fantastic series of Glenlivet ‘vertical’ tastings starting in June. One of the oldest and most established distilleries in this highly distillery populated areas, it has long been seen as pioneering and a leader in quality – with many distilleries in the area not only trying to replicate their whiskies, but even going so far as taking their name!

You will be tasting through a range of 6, from 12yo to the legendary 25 Year Old (at over £200 a bottle…). A fascinating look at a tremendous distillery.

THE GLENLIVET VENUES & DATES

LONDON            Wednesday 4th June 7pm    SALT BAR, SEYMOUR ST., W2
SHEFFIELD        Wednesday 4th June            VENUE TBC
BRIGHTON         Thursday 5th June 7pm        HILTON METROPOLE, KING STREET
NEWCASTLE     Friday 6th June 7pm             BLACKFRIARS, FRIAR STREET
LIVERPOOL       Wednesday 11th June 7pm   JENNY’S BAR, FENWICK ST.
LEEDS                Thursday 12th June 7pm      THE CROSSKEYS, WATER LANE
MANCHESTER   Friday 13th June 7pm           BRITONS PROTECTION
YORK                  Saturday 14th June 7pm       BRIGANTES, MICKLEGATE

BEGINNER’S GUIDE TO…

Our ‘Beginner’s Guides’ continue in London with sessions on Whisky, Cognac and Gin designed to help those with an interest and a burning desire to learn more.
2 hours of intensive fun, education, tasting and enlightenment for just £20. Where can you go wrong?

VENUES & DATES

COGNAC Tues 13th May 7.30pm  RED LION, CROWN PASSAGE
GIN           Weds 14th May 7.30pm RED LION,CROWN PASSAGE
WHISKY   Thurs 15th May 7.30pm SALT BAR, SEYMOUR ST., W2

 AA WL Islay

We are now only a few weeks away from this momentous event on Islay.
We have a handful of places left on our second half to the week, so if you are free at the end of May and fancy joining us, take a look at this page and get booking!

INDUSTRY NEWS

The Herald Scotland, Tuesday 8th April
DAVID BECKHAM, SIMON FULLER JOIN NEW HAIG WHISKY BRAND (Seriously)

The Moodie Report, Friday 4th April
BOWMORE LAUNCHES TRAVEL RETAIL EXCLUSIVE WHISKY RANGE

The Drinks Report, Tuesday 1st April
AURIVERDES WHISKY INSPIRED BY THE WORLD CUP

Retail Times, Tuesday 1st April
GLENGOYNE INTRODUCES NEW 25 YEAR-OLD MALT WHISKY

Harpers.co.uk, Tuesday 1st April
CHIVAS WHISKY’S EDUCATION PROGRAMME DRIVES GROWTH

BBC News, Wednesday 19th March
CHANCELLOR FREEZES DUTY ON SCOTCH WHISKY

The Spirits Business, Friday 14th March
TULLAMORE DISTILLERY EDGES TOWARDS COMPLETION

The Spirits Business, Wednesday 12th March
KILCHOMAN RELEASES FIRST TRAVEL RETAIL EXCLUSIVE

The Drinks Business, Friday 7th March
SUNTORY RELEASES ‘NO-AGE’ WHISKIES

COMPETITION TIME

A war and whisky themed comp this month, to tie-in with our Pre-war tastings at this year’s London Whisky Weekender.
Your answers please to the following questions;

1. What was Winston Churchill’s tipple of choice?
2. How old is the Scotch being drunk around the table in the infamous tavern scene in the film ‘Inglorious Bestards’?
3. Name two Scottish distilleries that were commandeered by the military during World War 2.
4. What is the name of the ship that is wrecked off the fictional islands Great and Little Todday in the film ‘Whisky Galore’
5. Which famous American Distiller served in the US Air Force in World War 2?

Submit your answers by clicking here and the first 2 people emailing the correct answers will win a pair of tickets to a London Whisky Weekend session of their choice (or equivalent if not able to make it to London)

For answers to our last competition click here. Congrats to Wayne Parker, Richard Turner and Alan Gregson who is our winner and will receive a sample of the new Paul John Peated Cask.

Wow! That’s a lot to work through but hopefully worth it!

Have great Easter, stay safe and enjoy.

Slainte,
Eddie, Amanda and Joe
The Whisky Lounge Team. 

Dave Broom Reviews Scotch Malt Whisky Society G7.3 “Fresh Toffee and Glossy Magazines” – Scotch Whisky News

SMWS Green Logo

THIS is how to review a whisky. Dave Broom reviews Scotch Malt Whisky Society G7.3 “Fresh Toffee and Glossy Magazines”

See for yourself

 

Single Malts Direct “NOW SHIPPING TO THE USA” – Whisky News

AA SMD 2

NOW SHIPPING TO THE USA

After many months of hard work, sweat and toil, we at Single Malts Direct are delighted to announce that we have commenced shipping to the United States. I would like to thank those of you who have contacted me directly over the past number of months for your patience while we got all of the pieces of the Jigsaw into place, so “Thank you guys”, and I will contact you all personally. I hope you like the new look website and the selection we are carrying but, as always we want to provide you with the best possible service and DO listen to your ideas and suggestions, so if you have any, please contact me directly ronnie@singlemaltsdirect.com

 AA USA Flag

You will find our carriage rates under the shipping tag on our website, these charges include the FDA charge and a signature charge as our consignments need to be signed for to ensure the recipient is over the age of 21. The only additional charges to this is the cost of the whisky you select (you will get the ex-VAT price) and the US import duty which is calculated at checkout point depending on the strength of the whisky and the size of bottle. e.g. a 70cl bottle at 40% abv = £1.19.

AASMDBottles_zps88251935

Just for your information, we are also an Independent Bottler and have an extensive range of our own label “Whiskies of Scotland” single malt whiskies bottled at natural colour and natural strength and in a range of sizes, mostly 50cl but also in 70cl and 20cl. The 20cl size allows you to choose a selection from various distilleries, and there’s a couple of blends in the range too. In 2013 our own label whiskies won 6 gold medals and 3 silver medals in the Whisky Magazine’s “Independent Bottlers’ Challenge”.

Canadian Club Launches “A Refreshing Wake Up Call” – Canadian Whiskey News

Canadian Club Launches “A Refreshing Wake Up Call”

SYDNEY, April 2014: Canadian Club has announced the launch of their new campaign, continuing to position themselves as a refreshing alternative to beer, “like a snowball in the face from a sexy person”.

Featuring two TVC’s that take place in typical ‘beer’ drinking environments, the latest campaign celebrates Canadian Club as a refreshing alternative as well as the fact that Canadian Club Draught is available on tap, continuing its advance into traditional beer territory.

This campaign, “A Refreshing Wake Up Call” is the latest instalment in the highly successful “Over Beer?” strategy that has contributed to massive YoY +30% growth for the beverage. Canadian Club is the first brand in a decade to make the top 10 RTD brands, and is now ranked the fourth-­‐largest premix spirit brand in Australia after Jim Beam, Bundaberg Rum and Jack Daniels.1

The TVC’s will air in 30 second and 15 second versions from 1st May and will be supported by radio, out of home, digital and a limited edition themed 24 pack cube.

Trent Chapman, Marketing Director -­‐ Beam Global Australia says the snowball campaign was the logical next step for Canadian Club. “Canadian Club is continuing to grow at a phenomenal rate, achieving double digit growth for the 5th year running in 2013. It’s clear that Australians are looking for an alternative to beer and we want to continue to redefine the role of dark spirits and bring new consumers into the category.”

Damian Pincus, creative partner and founder, The Works Sydney says the new TVC’s represent a shift away from presenting the problem of being over beer to celebrating Canadian Club as the solution. “We know there’s plenty of people out there who are bored with beer, it’s time to put Canadian Club front and centre. Getting hit in the face by a snowball from a sexy person was one of the few feelings we felt was on the same level as having a Canadian Club after years of slavish beer drinking.”

Canadian Club continues to diversify its offering with Canadian Club Draught available on 500 taps nationally and the launch of Canadian Club in an aluminium bottle as a premium alternative to cans and that’s suitable for non-­‐glass venues.

About Beam Inc.

As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker’s Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher’s Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and  its 3,400  passionate  associates worldwide  generated  2012  sales of $2.5  billion (excluding excise taxes), volume of 38 million 9-­‐liter equivalent cases and some of the industry’s fastest growing innovations.

Headquartered in Deerfield, Illinois, Beam is traded  on  the  New  York  Stock  Exchange  under  the ticker symbol  BEAM and is included in the S&P 500 Index and the MSCI  World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com  and  www.drinksmart.com

CHIVAS CELEBRATES THE SKILL OF THE MASTER BARTENDER WITH EXCLUSIVE NEW COCKTAIL COMPETITION – Scotch Whisky News

AA Chivas Masters

CHIVAS CELEBRATES THE SKILL OF THE MASTER BARTENDER

WITH EXCLUSIVE NEW COCKTAIL COMPETITION 

Chivas Regal, the world’s first luxury Scotch whisky, is celebrating the craftsmanship at the heart of bartending with the launch of its first-ever global cocktail competition, The Chivas Masters. 

The Chivas Masters sees the iconic brand highlight its rich heritage by challenging the world’s best bartenders to create classic cocktails from four of the great cocktail eras – the Classic Age (1880-1920) which saw the birth of Chivas Regal; the Post War Boom (1945-1965) during which time, Chivas 12 was introduced; the Disco Years (1975-1990) which saw the brand become a truly global icon, and the present modern Age of Revivalism, as Chivas continues to build its reputation as an icon of timeless luxury, renowned for its exceptional quality. 

The high level of expertise required from entrants into the Chivas Masters is highlighted by the involvement of world-renowned, award-winning* bartender, Agostino ‘Ago’ Perrone of London’s prestigious Connaught Bar. A previous winner of the World’s Best Bartender award at Tales of the Cocktail, Ago has created an exclusive cocktail in celebration of the Chivas Masters and will also use his unique expertise as a member of the panel of judges during the competition. 

The exclusive competition culminates in a two-day grand final, to be held in New York in July which will be judged by a distinguished panel of leading bartenders, past and present, from New York’s bar scene. They will be tasked with judging competitors on various criteria, including their knowledge of each era’s cocktail heritage, their creativity and ability to bring the story behind their serves to life for the judges, as well as the name, appearance and quality of their cocktail creations. The overall winner will be announced at an exclusive ceremony in New Orleans at the world’s premier cocktail festival, Tales of the Cocktail. 

Richard Black, Global Brand Director for Chivas Regal, comments: “As one of the only truly global brands that has been present in each of the great cocktail eras, Chivas has a long association with the global on trade. We respect the hard work required to become a highly skilled mixologist, just as bartenders around the world respect the quality of Chivas. 

“The Chivas Masters aims to harness this mutual admiration and demonstrate how relevant Chivas remains in today’s global bar scene, over 100 years since it first took the US by storm. We hope that the unique format of the Chivas Masters will inspire the world’s best bartenders to get involved and create a timeless classic cocktail – as timeless as our iconic brand.” 

The Chivas Masters UK national final will take place June 5th in London. Over the next few months, heats will be taking place in an additional ten markets, including China, Japan and Chile. Only one competitor from each market will be selected to travel to New York to take part in the grand final in July. 

NOTES 

About Chivas Regal

Chivas Regal is a truly global brand, selling 4.9 million 9L cases annually in more than 150 countries across Europe, Asia Pacific and Americas. The Chivas Regal range is the epitome of style, substance and exclusivity and includes Chivas Regal 12, 18 and 25 Year Old. 

www.chivas.com 

*About Agostino Perrone

A native of Italy, Ago has been bartending for 12 years. He moved to London in 2003 establishing himself in the bar scene and meeting some of biggest names in the cocktail industry. After a three year stint as Head Bartender at Dusk, Ago moved to Montgomery Place, serving guests and bartenders from all over the world and in spring 2008, he joined the team at the prestigious Connaught Bar as Head Barman to great acclaim. 

During his career, Ago has won numerous awards and his outstanding skill has contributed to the Connaught Bar’s success in many awards over the last six years. Having been shortlisted in 2008 and 2009, Ago finally won the award for Best International Bartender at the internationally renowned Tales of the Cocktail in 2010, the same year that the Connaught Bar was awarded the title of The World’s Best Bar by the same organisation. In 2012, The Connaught Bar was once again awarded, winning the Best Cocktail Bar prize, in small part thanks to Ago. 

Ago brings passion and excitement to the bartending community, showcasing new ways to present cocktails, paying attention to even the finest details. When not working in his role as Director of Mixology at the Connaught, Ago travels the world, training bartenders about bar management and cocktail-making. His reputation precedes him with The Daily Telegraph recently calling him ‘The Martini Magician’, in a double page spread about him and The Connaught Bar. Ago’s cocktail recipes have also been featured in respected publications such as The Times, The Financial Times, Vogue, GQ, The Rake, The London Evening Standard and Wallpaper*. 

About Chivas Brothers

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits.  Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater gin, The Glenlivet, Royal Salute, Aberlour, Plymouth gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport. 

www.chivasbrothers.com


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