Welcome to WhiskyIntelligence.com where we'll be gathering information on the whisky industry and scotch whisky news in the form of press releases, newsletters, events, tasting notes and comments.
Please submit your press releases, newsletters, events, tasting notes or comments.
This week Joe Ellis reviews the exclusive Teeling 26 Year Old Irish Single Malt
Clermont, KY (April 21, 2014) – Knob Creek® Bourbon, the World’s #1 Selling Super Premium Bourbon, debuts its first-ever television commercial today. The new advertisement, which will air nationally throughout the year, highlights the big, full flavor of Knob Creek, as well as the brand’s long-time dedication to crafting quality, pre-prohibition bourbon. The campaign, titled “Bookerisms,” features the brand’s creator and original steward, Booker Noe, a charismatic sixth-generation master distiller who represented the authenticity and craftsmanship of Knob Creek. Noe was integral in the world of bourbon, having pioneered The Small Batch Bourbon Collection®.
The Knob Creek® portfolio, which in addition to their original Bourbon also features Knob Creek® Rye, Knob Creek® Single Barrel Reserve and the new Knob Creek® Smoked Maple, has grown 20 percent in the past year, outpacing the overall bourbon category which has seen a 14 percent increase in the same period*. Riding this strong momentum, Knob Creek aims to reach new consumers and current fans through its television commercial while deploying a 300 percent increase in media investment.
“While super premium bourbons have become more popular in recent years, Knob Creek has always been the category leader – even without the use of television advertising,” said Rob Nelson, Senior Brand Manager of Small Batch Bourbons at Beam Inc. “As we continue to grow this authentic, legendary bourbon brand, we’ve decided the time is right to take things up a notch and allow Knob Creek to reach new audiences on TV.”
The new advertisement, part of a broader brand campaign that also spans digital media and retail activation, takes on a non-traditional, animated format and focuses on the product’s age, flavor, trusted quality and true bourbon heritage, highlighting a memorable quote from Noe: “If you’re not completely satisfied with the big, full flavor of our bourbon, just send back the unused portion and we’ll drink it for you.”
“More than 20 years ago, dad set out to distill a pre-prohibition style bourbon with big, full flavor, not knowing it would become the World’s #1 Selling Super Premium Bourbon,” said Fred Noe, seventh-generation Beam Master Distiller, 2013 Bourbon Hall of Fame Inductee and Booker Noe’s son. “He would be proud to see the growth of his brand and watch his words inspire TV viewers as they’ve done for bourbon drinkers for decades.”
Knob Creek worked with Chicago-based marketing and advertising agency Walton Isaacson to develop the concept and bi-coastal digital production and creative design studio Brand New School to bring the advertisement to life.
Knob Creek’s first-ever television advertisement premieres nationally on television networks such as AMC, FX, TBS and NBC Sports, as well as digitally on the AOL, Microsoft, Scripps and NBC family of websites. For more information on Knob Creek, visit: www.KnobCreek.com or www.facebook.com/KnobCreek or follow @knobcreek.
About Knob Creek® Bourbon
Knob Creek has been handcrafting extraordinary full flavored bourbon with intriguing taste and bottled in unique flask shaped packaging for over 20 years, which has helped make it the #1 selling Super Premium bourbon in the world. Aged for a full 9 years in new, charred American Oak barrels and bottled at an honest 100 proof, Knob Creek upholds the standard for what great bourbon ought to be with its big, full signature flavor. Launched in early 1992, at a time when the terms “craft” and “super premium” bourbon didn’t exist, Knob Creek is named after the small town in Kentucky where President Abraham Lincoln was born. In recent years, Knob Creek has expanded its portfolio releasing Knob Creek Single Barrel Reserve (120 proof / 60% alcohol by volume) in 2011, Knob Creek Rye (100 proof / 50% alcohol by volume) in 2012 and Knob Creek Smoked Maple (90 proof / 45% alcohol by volume) in 2013. For more information on Knob Creek, visit www.knobcreek.com.
About Beam Inc.
As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker’s Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher’s Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,200 passionate associates worldwide generated 2013 sales of $2.55 billion (excluding excise taxes), volume of 37 million 9-liter equivalent cases and some of the industry’s fastest growing innovations.
Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com
8.5.14 Final of four Marie Curie tastings £20 – 100% of ticket price goes to Marie Curie we’ve almost reached £3000 raised – one more push should do it.
at The Kilderkin, 65 Canongate, Royal Mile, Edinburgh, 7.30pm
Glencraig 22yo 1981 – July 2003 Bourbon hogshead 216 bottles 57.5% Cadenheads a real ‘rare’ malt, bottled over ten years ago.
Glendronach single oloroso sherry butt 14yo 16/02/1996 – 03/2010 576 bottles 59.7%
Glendronach are beating Macallan at their own game!
Single Islay malt (Bowmore?) 21yo 46% The Wine Society
An aged example of the mellower side of Islay.
Ledaig 42%
Tobermory’s split personality.
Compass Box Spice Tree – which may be substituted for a Clynelish
Innovative casks from Compass Box or a tribute to my father-in-law.
feel free to donate another bottle and/or raffle/auction prizes.
A Highland Park St Magnus is being auctioned on the night.
Click here for further Jolly Toper information
MAY CLANS & DRAMS EVENTS
Bleeding Heart Battle: Steak and Whisky Tasting, 19 Greville St, London – Tue 6 May
A Hauf’n’Hauf – Beer & Whisky Tasting, The Vaults, Leith – Sat 10 May
Clans & Drams: Colour of Whisky Tasting, 19 Greville St, London – Wed 14 May
World Whisky Day – 28 Queen St, 28 Queen St, Edinburgh – Sat 17 May
World Whisky Day – The Vaults, The Vaults, Leith – Sat 17 May
The Scottish Larder @ The Dining Room, The Dining Room Restaurant, 28 Queen St, Edinburgh – Wed 21 May
The Dark Horse: Sherry, Sherry Cask & Tapas Tasting, 19 Greville St, London – Wed 21 May
A Hauf’n’Hauf – Beer & Whisky Tasting, 28 Queen St, Edinburgh – Fri 23 May
The Scotch Malt Whisky Society, The Vaults, 87 Giles Street, Leith EH6 6BZ Contact: sales@smws.com or call 0131 555 2929 (Mon-Fri 9am-4.45pm). Visit the Society at here for membership information This is your chance to join and to take advantage of their great offers!
Spot the SMWS bottles in this amusing You Tube video
We sit down with a fine cigar and explore Dalmore’s Cigar Malt!
You may view the latest post here
Best regards,
Loch Fyne Whiskies
Celebrating the launch of Cutty Sark Prohibition Edition with spirited and entertaining creative talent
To celebrate the release of the new Prohibition Edition and the re-launch of the iconic brand into the USA, Cutty Sark hosted their second Cutty Cargo event.
Following on from the London event in September last year, Cutty Cargo landed in Brooklyn, New York. The venue itself was a giant reproduction of the wooded cargo crates used to smuggle in Cutty Sark whisky 90 years ago. We welcomed the finest emerging talent from the city to showcase their craft and genre to over 500 hipsters including consumers, media and influencers.
Jason R. Craig, Cutty Sark Global Brand Controller, said: “We are very proud to have officially launched our latest whisky Prohibition Edition at the Cutty Cargo event in the US.”
“We honoured the legacy of this rebellious spirit by celebrating the best talent – the Modern McCoy’s of New York – for a night of continuous modern day Prohibition-style entertainment. Guests also enjoyed classic American food and of course, blended Scotch cocktails, Prohibition style!”
ARTISTS INCLUDED;
• Music headliner Devonte ‘Dev’ Hynes, the artist known as Blood Orange who has worked with Florence and the Machine, Solange Knowles and The Chemical Brothers.
• DJ Brendan Fallis has made a name for himself in the DJ community through his fantastic ability to read a crowd.
• Maverick photographer Tod Seelie, commissioned to capture an innovative perspective around the gritty urban streets of New York.
• Burlesque 1920s dancing in a speakeasy-type space from Brooklyn based company Lady Circus.
• Prohibition-era style boxing exhibition from Chris Algieri and his team, bringing to life the rebellious nature of this revolutionary time.
• Food from Crif Dogs, a well-known establishment serving classic American hot dogs.
• Contemporary fare from Roberta’s – famous for its delicious pizzas.
• Classic Cutty Sark Prohibition Edition cocktails served by bartenders from Extra Fancy – a bar and restaurant based in the heart of the bustling Williamsburg area of Brooklyn, New York.
MAY OUTTURN: FIND YOUR KINDRED SPIRITS
Forget ancient loyalties, fearsome reputations and familiar territories. At the Society, you are invited to choose your whisky based purely on the flavours you feel naturally drawn to. For that is your true kindred spirit…
Young & spritely
125.68 A tale of two ladies
BUY £64.40
Sweet, fruity & mellow
7.100 Hawaiian holidays
BUY£134.80
See more NEW sweet, fruity and mellow bottlings on our website
Spicy & sweet
1.180 Bitter-sweet complexity
BUY£45.00
See more NEW spicy & sweet bottlings on our website
Spicy & dry
36.73 Tired vampire gets a massage
BUY £82.20
See more NEW spicy & dry bottlings on our website
Deep, rich & fruity
132.4 Rich, brooding and suggestive
*Very limited stock – call to order £132.40
Old & dignified
59.48 A sensory journey
BUY £100.00
Light & delicate
46.23 A sweetie shop in a park
BUY £50.70
Juicy, oak & vanilla
100.10 Spritzy & tasty with a bitter twist
BUY£58.10
See more NEW juicy, oak & vanilla bottlings on our website
Oily & coastal
93.58 A manly adventure
BUY £53.00
Lightly peated
4.191 A romp in the heather
BUY £90.50
See more NEW lightly peated bottlings on our website
Peated
3.222 Darker side of sweetness
Celebratory Homecoming bottle with special label!
BUY £51.80
See more NEW peated bottlings on our website
Heavily peated
127.39 Intensely tasty
*Very limited stock – call to order £54.00
The Scotch Malt Whisky Society, The Vaults, 87 Giles Street, Leith EH6 6BZ Contact: sales@smws.com or call 0131 555 2929 (Mon-Fri 9am-4.45pm). Visit the Society at here for membership information This is your chance to join and to take advantage of their great offers!
Spot the SMWS bottles in this amusing You Tube video
Whisky Ramblings Via Video #86
Mark Dermul, Belgian Whiskyblogger, visited a whisky festival in Belgium, exclusively for Independent Bottlers. They have an important role to play in the whisky world. Mark made a little video impression of the festival.
NEW SINGLE CASK EDITION THE GLENLIVET KYMAH RELEASED AS HEINEMANN DUTY FREE TRAVEL RETAIL EXCLUSIVE
Pernod Ricard Travel Retail Europe has unveiled the latest of its much-anticipated, limited edition Single Cask Editions – The Glenlivet Kymah. This exclusive edition is limited to 528 hand written and individually numbered bottles and is launching exclusively with Heinemann Duty Free at Frankfurt airport. The Glenlivet Kymah has been hand-selected by co-owner Claus Heinemann and will be the main focus of a The Glenlivet portfolio activation running across Frankfurt airport during May 2014. Also highlighted will be two other Travel Retail exclusive expressions from The Glenlivet – Master Distiller’s Reserve and the newly-launched, Nàdurra Oloroso.
Each expression in the Single Cask Editions range is non-chill filtered and offers a unique take on The Glenlivet’s flawless and complex character. Sourced from a single cask, each bottle is extremely limited and showcases The Glenlivet Distillery’s commitment to craft production.
The Glenlivet Kymah Single Cask Edition takes its name from the Kymah Burn, a tributary of the River Livet, which evokes the natural beauty of the celebrated Speyside region. It is a rare, limited edition whisky that has been aged in a single ex-sherry butt for 16 years, and is bottled at 60.1% ABV.
The striking brand spaces in the Heinemann shops at Frankfurt airport have been designed to mirror The Glenlivet’s contemporary style. As well as being introduced to the Guardians of The Glenlivet – the brand’s global community of consumers – travellers passing through Frankfurt B-East will be invited to relax and play a game of pool on a custom-built The Glenlivet table. Further visibility is achieved via multiple sampling points and wooden and glass product glorifiers reinforcing The Glenlivet’s story and handcrafted credentials, while highlighting its unique positioning as the single malt that started it all. In Frankfurt B-Schengen eye-catching sensory pods will bring The Glenlivet’s tasting notes to life, further encouraging consumers to interact with the brand.
Jessica Spence Senior Consumer and Digital Marketing Manager, Pernod Ricard Travel Retail Europe, comments “We are very passionate about our Single Cask Editions range; each whisky highlights the subtle, complex and elegant style synonymous with The Glenlivet. Kymah’s journey is unique as it began high on the slopes of Carn na Glascoill in the Ladder Hills. We are very happy to have been able to offer Heinemann Duty Free, one of our key customers, the opportunity to select such a rare expression. What makes this activation even more exciting is that it’s presented alongside two other Travel Retail exclusives from The Glenlivet. We really look forward to seeing travellers’ and whisky enthusiasts’ responses to such a highly prized expression.”
Claus Heinemann, co-owner of Gebr. Heinemann, said “We are delighted to have partnered with Pernod Ricard Travel Retail Europe in the creation of The Glenlivet Kymah Single Cask Edition. As a loyal fan of The Glenlivet myself, I was honoured to be invited to The Glenlivet Distillery in 2014 to hand-select the single cask in which The Glenlivet Kymah was matured. We are very excited to unveil this rare and exceptional whisky as a Heinemann exclusive in our Frankfurt stores.”
The Glenlivet Kymah Single Cask Edition 70cl bottle retails at 249€.
Notes
The Glenlivet Kymah Single Cask Edition
Beginning high on the slopes of Carn na Glascoill in the Ladder Hills near the Distillery, the Kymah Burn is one of the many tributaries of the River Livet which winds through the valley of Glenlivet; the valley of the smooth, flowing one.
The Glenlivet Kymah Single Cask Edition Non Chill-Filtered – 60.1% ABV – 16 Years Old
Tasting notes
Nose: A rich harmony of the syrupy, sweetness of moist, juicy raisin and toffee and the warm, subtle spice of ginger.
Palate: Beginning with a delightfully sweet, soft toffee that echoes the nose then rounding off to a medley of fruity orange marmalade, cinnamon and rich dark chocolate.
Finish: Long and sweet with a lingering, delicate spice.
The Glenlivet is the No. 2 single malt Scotch whisky in the world. Crafted in the remote Livet Valley since 1824, it is the only whisky with the unchallengeable right to be called The Glenlivet.
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.
For further information please visit www.chivasbrothers.com
Join us on Sunday 25th May for the ultimate celebration of food, whisky, chocolate and music at The Famous Grouse Experience in Crieff.
From Whisky Kiss to Whisky Baba, The Famous Feastival is a feast for all five senses.
May is Whisky Month so why not learn about whisky (and chocolate!) in our exclusive Masterclasses, as well as a delicious array of public events, including chocolate and whisky tasting sessions, and don’t forget a tour of Scotland’s oldest working Distillery.
Tickets are now on sale and are proving popular with whisky lovers, chocoholics and foodies alike.
