UNLOCKING THE MYSTERY OF WHISKY 

The Whisky Shop Unveils Luxury New Retail Website  

Premium drinks retailer The Whisky Shop has launched a luxury new retail website at www.whiskyshop.com, further raising the bar for whisky retailing across the globe. 

The new digital platform has transported The Whisky Shop’s bricks and mortar flagship store concept into the online world, offering a whisky journey of knowledge and discovery and creating an internet whisky buying experience that is luxurious, educational and accessible. 

Whiskyshop.com provides a curated user experience, featuring magazine style, high quality imagery and cinematic videography to create a premium online shopping proposition. 

Designed by The BIG Partnership, the luxe new look website benefits from superior functionality and navigation and presents information in an engaging and interactive format to demystify whisky, unlocking the mystery surrounding the spirit.  It is designed to appeal to whisky novices and connoisseurs, leading them on a whisky journey of discovery and celebrating the heritage and craftsmanship of the product.  

Whiskyshop.com showcases an unrivalled product collection of malts and blends from around the world and high quality brand communications and video content on special product releases which bring the products to life online, propelling whisky to a luxury status. 

A whisky knowledge bar, video tastings and access to Distillery Managers, and the brand’s award winning Whiskeria magazine at the touch of a button, are just some of the key features which position the site at the pinnacle of online drinks shopping destinations.  

Andrew Torrance, Managing Director of The Whisky Shop, said: “Our vision for the new whiskyshop.com was to take online whisky retailing to a new level through providing an unprecedented level of knowledge to consumers in an accessible way, replicating the experience offered in our physical retail stores and unlocking the mystery of whisky.   

“The visual and experiential quality of the website, including the brand-led videography and our whisky knowledge bar, have been designed with providing an interactive and engaging user experience at the forefront of mind.” 

The Whisky Shop recently won the ‘Best Specialist Drinks Retailer of the Year’ at the Harpers Awards 2014.   

The Whisky Shop is the UK’s largest whisky only specialist retailer with 22 stores nationwide and an online shop at http://www.whiskyshop.com/

 Visit our Airport stores: Edinburgh, Glasgow, Gatwick North and South, Heathrow T1, T2, T3, T4 and T5,
Manchester T1, Newcastle and Stansted.

Pre-order collections are available at all our stores, and at Aberdeen and Heathrow T3
(from main World Duty Free stores).

www.worldofwhiskies.com

Please drink responsibly. www.drinkaware.co.uk

All featured items are subject to availability.
Prices are correct at time of going to print and are available exclusively after security control.

Paul John Prize Draw – Happy Diwali! (in two weeks)

We like parties at TWE, and one excuse for a shindig that we we get involved with every year is Diwali – the Festival of Lights. A celebration of the triumph of light over darkness, the sky is full of fireworks at the end of October (and we eat quite a lot of sweets).

A Kilchoman Whisky Tasting With N&P – 5th November 2014

Starts 7:00 pm

Kilchoman are visiting just 14 selected shops as part of their ‘UK Land Rover Tour’, arriving at the 16th Century cellars of Nickolls and Perks on November 5th.

This highly sought after whisky tasting is held by family owner of the distillery George Wills who’s coming to N&P especially for this event!

See the video and buy your tickets here

At the previous Midlands Whisky Festival you may have had a dram or two of the Machir bay 2014 release and the 100% Islay 4th edition …they went down quite well we heard.

Well, at this tasting we will be concentrating on more whiskies from the multi-award winning Kilchoman Distillery, featuring some new and exciting releases!

Kilchoman have also released a bottling exclusive to the retail shops who will be hosting a tasting for the them, called the ‘UK Land Rover Tour bottling’, which is cask strength.

So, do you fancy a taste of the smallest distillery on Islay this November?

– Kilchoman 100% Islay 4th Edition

– Kilchoman Machir Bay 2014 Release

– Kilchoman Loch Gorm

– Kilchoman Port Cask Matured

– Kilchoman Original Cask strength

– Kilchoman Cask Strength Exclusive UK Land Rover Tour Bottling

Brown-Forman to Build Old Forester Distillery on Whiskey Row

Just Whisky’s October Auction is now LIVE and will run until Sunday 19th October. Head over there to check out the lots on offer.

http://www.just-whisky.co.uk/

• Michel Couvreur K&L Exclusive Overaged Peated Malt Whisky 750ml ($89.99)
  The chance to work with Michel Couvreur on a special K&L whisky project was something that David and I had been dreaming of for years. We had heard the stories. This crazy Belgian had moved to Burgundy in the 60s, carved out a wine cellar inside a mountain, only to fill it with Scottish single malt whisky instead of pinot noir. He set up camp in Beaune, ordered new-make spirit to be delivered by tanker, and drove down to Jerez himself; selecting his own sherry butts to insure only the finest quality casks for his contracted spirit. Unfortunately, Michel Couvreur passed away last year from pancreatic cancer, thus ending the career of one of the industry’s most courageous pioneers. Luckily for us, however, apprentice Jean-Arnaud has carried on after studying under Michel for more than a decade. When we visited the underground cave this past Spring, we were all in total awe. The tunnels of dripping stone go on forever, and the amount of whisky stored in this secret lair is jawdropping. We put our trust completely in Jean-Arnaud and are happy we did. Our peated version of the incredible “Overaged” sherry expression is a seamless creation that drinks like the best version of Johnnie Black ever, mixed with the most supple and soft expressions of Macallan. It’s a lush, creamy, caramel-laden dream of a whisky composed only of malts 12 years and older. There’s a bit of peat on the finish, but the soft sherry is the star. (NOTE: do NOT cut the hard wax seal, tap it so that it breaks)

K&L Wine Merchants
http://www.klwines.com/
Phone: 877-KLWines (toll free 877-559-4637)
Email: wine@klwines.com
San Francisco, Redwood City, Hollywood CA

Aberlour 24 Year Old – 1989
Single Cask #11338

A 1989 vintage Aberlour aged for 24 years in a single cask hogshead (cask #11338). A mere 118 bottles surviving the angels’ share, bottled August 2014 at 51.2% vol.

£127.50 (£106.25 ex vat)

Click here to purchase Aberlour Single Cask #11338

Compass Box The Lost Blend

The latest creation from John Glaser and the team at The Compass Box has been named, ‘The Lost Blend’. Inspired by the O. Henry story of the same name and the retirement of Eleuthera back in 2004 this blended malt Scotch whisky has been created from malt from the Clynelish distillery, the Allt-A-Bhainne distillery (aged in American oak barrels and just a few years shy of two decades), combined with malt whisky from the Caol Ila distillery.

A limited release bottled in 2014 at 46% vol.

£78.50 (£65.42 ex vat)

Click here to purchase Compass Box The Lost Blend

Elijah Craig Barrel Proof / 12 Year Old 67.4%

A limited edition release of Elijah Craig 12 year old, bottled straight from the barrel (Barrel Proof). Made in the same traditional method as other Elijah Craig bottlings, but this small batch release (batch 5) has been bottled at a staggering 67.4% vol (134.9 proof)!

£68.40 (£57.00 ex vat)

Click here to purchase Elijah Craig Barrel Proof

Clynelish 24 Year Old – 1989 Single Cask #5890

Distilled in 1989, this Clynelish single malt Scotch whisky has been aged for 24 years in single cask #5890. Bottled in 2014 at 52.0% vol as part of the Celebration of the Cask range by Càrn Mòr.

An out-turn of only 248 bottles.

£127.50 (£106.25 ex vat)

Click here to purchase Clynelish 1989 Single Cask #5890

GlenDronach 1995 / 19 Year Old / Cask 3250 UK Exclusive

One of two UK Exclusives released by GlenDronach towards the end of September 2014 (#4887 being the other). Single cask #3250, distilled in 1995 and aged for 19 years in a Pedro Ximenez sherry puncheon. Bottled at 52.5% vol, with an out-turn of 554 bottles…

£89.90 (£74.92 ex vat)

Click here to purchase GlenDronach Single Cask 3250

Dallas Dhu 1975 – 21 Year Old
The Rare Malts Selection

A 1975 vintage Dallas Dhu aged for 21 years and bottled as part of The Rare Malts Selection range. Launched by Diageo this was a remarkable series of cask strength whiskies that has now, sadly been discontinued. Dallas Dhu ceased production in 1983 making this bottle rather rare indeed…

£380.40 (£317.00 ex vat)

Click here to purchase Dallas Dhu 1975 / The Rare Malts Selection

Newly Arrived at the Shop
Wild Turkey Diamond Anniversary Bourbon
Price $129.99

Wild Turkey Diamond Anniversary Bourbon
97 Points! – Wine Enthusiast, September 2014

“Made from a blend of very rare 13- to 16-year-old whiskies, this bottling pays tribute to Master Distiller Jimmy Russell’s 60 years at the Wild Turkey Distillery. This light, silky Bourbon shows lots of vanilla-maple and brown sugar flavors accented by a hint of peach, and tapers off delicately, with clove, cinnamon, ginger and burnt orange peel notes on the finish.” -Kara Newman

www.ralfy.com goes higher-end with a marketing-lite Whisky Review 492 – Glenlivet 21yo Archive Single Malt