LIMITED EDITION JOHNNIE WALKER® GOLD LABEL RESERVE™ EXCLUSIVE TRAVELLERS’ EDITION LAUNCHED IN TRAVEL RETAIL

Featuring a Striking Golden Map of the World, this exclusive Limited Edition bottle design has been created for the gifting market

Diageo Global Travel, 5^th November 2014; JOHNNIE WALKER®, makers of the world’s number one best-selling Blended Scotch Whisky¹, today launched a limited edition bottle design exclusive to travel retail – the JOHNNIE WALKER® GOLD LABEL RESERVE™ EXCLUSIVE TRAVELLERS’ EDITION.

Inspired by the spirit of travel and celebrating shoppers’ own journeys across continents, this limited edition bottle design in a striking gold-coloured, metallic coating has been embossed with a travel-inspired image of the world map.

This limited edition bottle design is aimed at the festive gift market in travel retail. The smooth, award-winning² taste of JOHNNIE WALKER GOLD LABEL RESERVE super-premium Scotch Whisky transforms any celebratory moment into something extraordinary.

The striking metallic bottle coating serves to emphasise the super-premium, golden cues of the liquid: the gold-standard craft and ‘golden whiskies’ that went into creating this blend, and the special moments that this whisky is made to celebrate.

JOHNNIE WALKER GOLD LABEL RESERVE EXCLUSIVE TRAVELLERS’ EDITION will be available for a limited time only from travel retail outlets worldwide where JOHNNIE WALKER GOLD LABEL RESERVE is already stocked. It will be available in time for key festive occasions such as Christmas, New Year’s Day and Chinese New Year in February. The RRSP for 1ltr will be USD68, £48, €58 or AUD88.

Peter Fairbrother, Marketing Director of Diageo Global Travel and Middle East (GTME), said: “We have created this Limited Edition bottle design exclusively for our Travel Retail partners in the run up to the key festive gifting moments. JOHNNIE WALKER GOLD LABEL RESERVE EXCLUSIVE TRAVELLERS’ EDITION serves to highlight our commitment to provide differentiated premium products for the travel retail channel and we are positive that the luxurious world map design captures the imagination of travellers seeking gifts that celebrate journeys.”

JOHNNIE WALKER Master Blender, and creator of this celebration blend, Jim Beveridge suggests the perfect serve to show off the versatility of JOHNNIE WALKER GOLD LABEL RESERVE: “A whisky as special as this is designed to be shared, so I would suggest savouring JOHNNIE WALKER GOLD LABEL RESERVE in a tall glass with crushed ice and a slice of orange, to really bring out each layer of flavour. JOHNNIE WALKER GOLD LABEL RESERVE EXCLUSIVE TRAVELLERS’ EDITION is perfect to toast the occasion and transform the moment into something spectacularly memorable.”

Notes:

¹IWSR, 2013

²Awards:

2014 – Gold

Scotch Whisky – Deluxe Blend – 2014

International Wine & Spirit Competition

2013 – Silver

Scotch Whisky – Deluxe Blend – 2013

International Wine & Spirit Competition

JOHNNIE WALKER GOLD LABEL RESERVE has an ABV of 40%.

TASTING NOTES

On the nose JOHNNIE WALKER GOLD LABEL RESERVE is soft and buttery, carrying aromas of fresh botanicals and smooth caramel. On the tongue, sweet honeyed and floral flavours carry a smooth and creamy character. Then, the signature JOHNNIE WALKER smokiness brings all the golden flavours together in one sensationally long, lingering finish.

ABOUT THE JOHNNIE WALKER® GOLD LABEL RESERVE™ LIMITED EDITION SERIES

The JOHNNIE WALKER GOLD LABEL RESERVE LIMITED EDITION series features limited edition bottle designs, released annually to celebrate different occasions or themes. They are distinctive from the standard edition bottle, with a gold-colour coating that celebrates the golden quality of the award-winning super-premium Blended Scotch Whisky inside. The 2014 bottle is exclusive to travel retail: its design celebrates the spirit of global travel.

ABOUT DIAGEO

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories.  These brands include Johnnie Walker, Crown Royal, J&B, Buchanan’s, Windsor and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in more than 180 countries around the world.  The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).  For more information about Diageo, our people, our brands, and performance, visit us at http://www.diageo.com/.  Visit Diageo’s global responsible drinking resource, http://www.drinkiq.com/, for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere.

The JOHNNIE WALKER and GOLD LABEL RESERVE words, the Striding Figure device and associated logos are trademarks © John Walker & Sons 2014.

Please Drink Responsibly. Visit www.DrinkiQ.com

Wednesday November 12th, 2014

Join us for

Free Duncan Taylor Tasting

Try a Single Malt Scotch Whiskies from a variety of regions

Wednesday
Nov.12, 2014
From 4pm to 7pm

The Whisky Shop
360 Sutter St
San Francisco, CA 94109

Masters of Photography: Mario Testino Edition

The Macallan brings to life its foundation stones, The Six Pillars, through the eyes of the world’s most prolific portrait and fashion photographer – Mario Testino. The Masters of Photography: Mario Testino Edition sees him interpret The Six Pillars through the characterisation of six individual personalities in his distinct, inimitable and luxurious style.

The Masters of Photography: Mario Testino Edition is truly inspired: our Master Whisky Maker, Bob Dalgarno, has selected six unique casks from over 200,000 maturing at our home in Speyside to craft this limited edition. The whisky brings together the six different casks each with their own definitive character, flavour and aroma, much like the characters in Testino’s shots, to create the perfect single malt.  The six casks, a combination of Spanish and American 100% sherry seasoned oak butt and puncheon casks, result in a truly multi-dimensional flavour experience that once drunk is gone forever.

For more information visit The Moment

Bruichladdich Octomore 6.3 Islay Barley

First release distilled using 100% Islay-grown barley. Matured in bourbon barrels this is the most heavily peated Scotch whisky ever!

Octomore 6.3 $194.53

SHIPPING DETAILS

This week Joe Ellis reviews Sazerac Rye Whiskey and also shows you how to make a traditional Sazerac cocktail! 

http://youtu.be/b_6Z3CswyGg 

http://Twitter.com/whiskytube

https://www.facebook.com/whiskytube

anCnoc 18 Year Old launched

anCnoc Highland Single Malt Scotch Whisky has announced a remarkable addition to its multi-award-winning collection. The new 18 Year Old joins the family of single malts crafted at Knockdhu Distillery in true anCnoc style, offering a traditionally distilled, exquisite spirit with a modern twist. It follows a string of highly successful new releases and is expected to be just as popular. anCnoc’s Assistant Brand Manager Stephanie Bridge explains:

“2014 has been anCnoc’s most ambitious year to date. We unveiled our new Peaty Collection in April, two new expressions for Global Travel Retail and our hugely popular 2000 Vintage. We are confident that our new anCnoc 18 Year Old will be extremely popular amongst single malt aficionados with its unique taste profile and striking packaging.”

The Whisky

anCnoc 18 Year Old was matured in top quality hand-selected American oak ex-bourbon and European oak ex-sherry casks. The combination of the two types of wood gives this mature expression of anCnoc an outstanding depth, complexity and balance of flavour. It’s a single malt for the most discerning drinker.

The whisky is bottled at 46% ABV, non-chill filtered and presented at its natural colour. Initially 6,000 bottles will be available in key markets worldwide. The recommended retail price is £70.

Tasting notes

Colour: Pine sap

Nose: Gentle spices and intense sweetness of dried fruits are topped with silky chocolate ganache, a squeeze of ripe orange and a mere suggestion of oiled leather. Intricate and elegant, balancing both maturity and Distillery’s signature character.

Taste: Full-bodied and bold, the palate brings aromatic spices, fruit loaf and candied lemon slices followed by a surge of vanilla custard, honey and runny caramel. European and American casks play in harmony delivering a lush and irresistibly moreish drinking experience while retaining anCnoc spirit firmly at the heart of this whisky.

Finish: Long and rewarding, the finish transforms from peppery and hot to deliciously sweet and smooth with an undertone of bitter pralines.

Notes

• anCnoc [a-nock] Highland Single Malt Scotch Whisky is produced at Knockdhu Distillery in the village of Knock near Huntly.
• The distillery was established in 1894 and is considered one of the most enchanting in Scotland.
• The distillery uses traditional production techniques including a time-honoured method of condensing distillate in worm tubs.
• anCnoc is known for being a modern brand with a strong focus on the contemporary, diverse whisky audience. The brand has a strong affiliation with modern arts and sponsors a number projects and galleries in Scotland and beyond.
• Other core expressions of anCnoc include a 12 Year Old, 16 Year Old and 22 Year Old, all celebrated worldwide.
• In 2012 super premium anCnoc 35 year old was launched across selected markets worldwide to much critical acclaim.
• In April 2014 anCnoc launched the Peaty Collection consisting of whiskies distilled at Knockdhu Distillery with the use of peated malt. To date these includes Rutter, Flaughter, Tushkar and Cutter, all are named after traditional tools of the trade.
• anCnoc is part of International Beverage Holdings

Unveiling the inner workings of maturation

Following investment in new facilities, we’re extending the Glengoyne tour to include a brand new display that offers a unique insight into the colour, flavour and evaporation changes that occur during maturation. For the first time, you will now be able to see for yourself where our award-winning whisky develops much of its distinctive character and flavour.  Read more.

Ballantine’s Twitter Tasting November 19th 19:30 GMT

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