Introducing Longmorn The Distiller’s Choice
New expression revealed for Speyside’s best-kept secret, Longmorn Single Malt
Longmorn has launched The Distiller’s Choice, a smooth, triple-cask matured single malt Scotch whisky, offering a new interpretation of the brand’s renowned classic toffee flavours.
Longmorn The Distiller’s Choice is a well-balanced single malt with incredible depth of flavour, presenting notes of delicate spice, sweet treacle toffee and caramel – the result of maturation in a range of exceptional American oak, ex-Oloroso sherry and traditional oak casks. The expression is a new release from Longmorn as part of a renewed focus from Chivas Brothers on the distillery, which is often referred to as Speyside’s best-kept secret.
Each bottle of Longmorn has been crafted to perfection in Speyside since John Duff established the distillery in 1894. Created to be the epitome of exquisite taste, Duff sculpted the Longmorn signature style by marrying craftsmanship and advancing technological techniques. In his pursuit of excellence, he built a railway station adjacent to the distillery to bring in the best ingredients and swiftly export the whisky. His installation of broad, smooth-shouldered stills also allowed for a lower fill level that increases contact with the copper during distillation, known by distillers as the ‘kiss of the copper’, which reaps the benefits of fresh local water drawn directly from the Moray Aquifer. These same stills are used today.
Longmorn The Distiller’s Choice is presented in distinct, luxury packaging that befits its exceptional quality; the glass bottle has high, broad shoulders, a long pouring neck and is largely transparent to showcase the quality of the whisky inside. The two labels pay homage to the founder’s railway station by replicating the style of a train ticket and inclusion of a steam train as part of the updated logo. Modern luxury cues pay homage to the golden age of progress in the late 1800s, with the striking purple colour evoking ‘The Mauve Decade’, which saw the increased availability of purple clothing, previously only available to the aristocracy.
Clarisse Daniels, Global Marketing Manager for Single Malts at Chivas Brothers, comments: “For more than a century, Longmorn single malt has been one of the best-kept secrets in Scotland, so we are very excited to be releasing The Distiller’s Choice. What better single malt than Longmorn, created in the Golden Era of Luxury, to delight discerning drinkers looking for quality, heritage and pedigree. Longmorn The Distiller’s Choice, with its soft, creamy and rich flavour profile, will be the perfect addition to the repertoire of knowledgeable Scotch whisky drinkers around the world.”
Bottled at 40% ABV, Longmorn The Distiller’s Choice will be available from January 2016 in 27 markets, including UK, Canada and France, at the RRP of $94 per litre in domestic markets (or local equivalent). Longmorn 16 Year Old will remain part of the range with more information available in due course.
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About Longmorn
Founded in 1894 by pioneering Scotsman, John Duff, Longmorn is the ultimate luxury single malt whose spirit is revered for producing a Scotch whisky with a unique depth and intensity. In setting up the distillery, Duff embraced the philosophy of intelligent luxury to combine the adventure, ambition and craft of the late 19th Century with emerging technologies to create a whisky for the growing luxury appetite. Known as the best-kept secret in Scotland, Longmorn has long been considered top class by whisky distillers, blenders and connoisseurs.
Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s co-leader in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the world’s No.1 single malt whisky; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch.
www.chivaspirit.com
@ChivasNewsRoom
About Pernod Ricard
Pernod Ricard is the world’s co-leader in wines and spirits with consolidated Sales of € 8,558 million in 2014/15. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,000 people and operates through a decentralised organisation, with 6 “Brand Companies” and 80 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.
www.pernod-ricard.com
