Join the world's finest malt whisky club, The Scotch Malt Whisky Society. Find your nearest branch

Welcome to WhiskyIntelligence.com where we'll be gathering information on the whisky industry and scotch whisky news in the form of press releases, newsletters, events, tasting notes and comments.

Please submit your press releases, newsletters, events, tasting notes or comments.

Heaven Hill Distillery, One of the Nation’s Foremost American Whiskey Producers, Announces A Major Redesign of Flagship Elijah Craig Small Batch – American Whiskey News

aa-ec

Heaven Hill Distillery, One of the Nation’s Foremost American Whiskey Producers, Announces A Major Redesign of Flagship Elijah Craig Small Batch

New Look for Iconic Bottle Better Mirrors the Premium Spirit Within and Celebrates Its Availability for Years to Come

BARDSTOWN, Ky.—Heaven Hill Distillery, one of the nation’s foremost American whiskey producers now celebrating 81 years and three generations of family ownership, today announces a major redesign of its flagship Elijah Craig Small Batch packaging. It includes a contemporary, yet traditional new look for its iconic bottle to better mirror the premium nature of the award-winning spirit within and celebrate the company’s unwavering commitment to its availability for years to come.

“At a time when the demand for Bourbon is at record levels, we are renewing our commitment to crafting Elijah Craig Small Batch so we can have it more available for the market, rather than on allocation, inaccessibly priced or simply out of stock,” says Max L. Shapira, President, Heaven Hill Distillery, and second-generation family member. “Our new bottle design celebrates Elijah Craig Small Batch’s promise of being a premium Bourbon of the highest quality in our industry.”

Elijah Craig Small Batch is made exclusively from batches of 200 barrels or less of 8-year-old to 12-year-old Kentucky Straight Bourbon Whiskey, with a large percent from the older barrels. Now available nationwide, its mashbill, proprietary yeast, proof, and aging regimen remain the same.

The newly designed bottle is taller and has cleaner lines that better appeal to today’s discerning Bourbon drinker. Using a custom-designed mold, 1789, the year the Rev. Elijah Craig founded his distillery, is embossed on the glass. Craig is credited as “The Father of Bourbon,” who pioneered aging his Kentucky whiskey in charred oak barrels that created the spirit’s signature amber color and smooth flavor.

In addition, the brand name and Kentucky Straight Bourbon Whiskey directly decorate the bottle to better showcase the beauty of the spirit. A small textured paper label on the bottom of the bottle’s front includes Elijah Craig’s signature, as well as product information. Crowning the bottle, its cork closure is made of wood that is stained dark brown.

“We are confident that through our stringent barrel selection process we will maintain the desired taste profile and quality that have made Elijah Craig Small Batch one of the most critically acclaimed Bourbons in the world,” says Co-Master Distiller Denny Potter. “We can do this because barrels, no matter their age, mature at different rates that depend on their location in our natural open rick warehouses. We choose only those barrels that meet our exacting standards for complexity. They are the cream of the crop that annually account for about one-half of one percent of all of our aging stocks.”

Elijah Craig Small Batch immediately catches the eye with its luxurious burnished copper colored liquid. On the nose, it is delightfully complex, with notes of vanilla bean, sweet fruit and fresh mint. On the palate, it is smooth, warm and pleasantly woody with accents of spice, smoke and nutmeg. Its finish is long, sweet and slightly toasty. With its complex taste, Elijah Craig Small Batch is enjoyed neat or on the rocks and shines in classic cocktails like the Gold Rush, Old-Fashioned and Manhattan.

The new packaging celebrates this iconic spirit that helped rekindle the Bourbon renaissance by pioneering the small batch concept back in 1986, before this term existed. It reflects Heaven Hill’s unwavering commitment to Bourbon, boasting the second-largest inventory of aging Kentucky whiskey—1.2 million barrels, over 21 percent of the world’s future supply. The company’s award-winning Bourbon Heritage Center brings to life the history, heritage and lore of Bourbon making. It is a cornerstone of the Kentucky Bourbon Trail that has attracted 2.5 million Bourbon tourists over the past five years.

About Elijah Craig Small Batch

Elijah Craig Small Batch is made exclusively from batches of 200 barrels or less of 8- to 12- year-old Bourbon. First brought to market in 1986, Heaven Hill’s Master Distillers were selecting a small number of barrels of the finest Bourbon to make Elijah Craig long before the term “small batch” even existed. It is this attention to detail and superb craftsmanship that give Elijah Craig an ideal balance of age, robust body and rich flavor. Its accolades have included a “Double Gold Medal” at the San Francisco World Spirits Competition and two-time “Best of the Best” Bourbon by Whisky Magazine.

This signature spirit bears the name of the Rev. Elijah Craig, “The Father of Bourbon” who established his distillery in 1789. He is credited with being the first distiller to age his Kentucky whiskey in charred oak barrels. The clear, unaged corn liquor became transformed into a bold amber liquid with a distinctively smooth flavor that makes Bourbon what it is. Produced by Heaven Hill Distillery and one of its bestselling Bourbons by case volume, it is complemented by Elijah Craig 12-Year-Old Barrel Proof, Elijah Craig 18-Year-Old Single Barrel and Elijah Craig 23-Year-Old Single Barrel in the portfolio. For more information, please visit www.elijahcraig.com/.

About Heaven Hill Distillery

Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over 1.2 million barrels aging in 52 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky and Parker’s Heritage Collection. Heaven Hill Distillery currently holds the titles of Whisky Magazine’s Distillery of the Year, Whiskey Advocate’s American Whiskey of the Year and Rye Whiskey of the Year from “Jim Murray’s Whisky Bible.” For more information, please visit www.heavenhill.com/home.

Heaven Hill reminds you to “Think Wisely.  Drink Wisely.”

aa-ec1

NH Liquor Commission Launches NH’s First Raffle of Rare and Iconic Pappy Van Winkle’s 23-Year Bourbon – American Whiskey News

aa-pappy

NH Liquor Commission Launches NH’s First Raffle of Rare and Iconic Pappy Van Winkle’s 23-Year Bourbon

NHLC hosting Pappy Van Winkle Raffle & Exclusive Tasting experience in conjunction with Distiller’s Showcase of Premium Spirits, New England’s largest spirit tasting event

Concord, NH – For the first time in New Hampshire history, the New Hampshire Liquor Commission (NHLC) is launching a raffle of the coveted and extremely rare Pappy Van Winkle’s Family Reserve 23yr Kentucky straight bourbon whiskey. NHLC is teaming up with the New Hampshire Lodging & Restaurant Association (NHLRA) for the Pappy Van Winkle Raffle & Exclusive Tasting Experience, which features the chance to win a bottle of Pappy Van Winkle’s Family Reserve 23yr bourbon and a one-of-a-kind trip to New Hampshire for an exclusive Pappy Van Winkle tasting and fine dining experience. The prize package also includes VIP access to the Distiller’s Showcase of Premium Spirits, the largest spirit tasting event in New England featuring more than 400 premium and ultra-premium spirits.

To learn more and to enter, visit http://distillersshowcase.com/#pappy-van. Tickets cost $100 each and are on sale now until Tuesday, October 11. NHLC is limiting the raffle to 500 tickets. Proceeds from the raffle will support NHLRA’s 6th Annual Restaurant Week NH, eight days of culinary adventure running March 24 through March 31, 2017.

“The Pappy Van Winkle Raffle & Exclusive Tasting Experience is an example of the New Hampshire Liquor Commission’s commitment to offering consumers exciting and innovative opportunities to explore exclusive, premium products,” said NHLC Chairman Joseph Mollica. “Pappy Van Winkle’s Family Reserve 23yr bourbon can be incredibly difficult to come by, but in New Hampshire we are fortunate enough to be able to offer this product on a limited basis exclusively to our more than 11 million annual customers. The New Hampshire Lodging & Restaurant Association is an essential partner in NHLC’s record-breaking success, and we are proud to team up on this effort to promote NHLC’s incredible array of products, the world-class Distiller’s Showcase and New Hampshire’s fantastic dining and lodging destinations.”

The full prize package includes:

 Bottle of Pappy Van Winkle’s Family Reserve 23yr Kentucky straight bourbon whiskey

Coach airfare for two to New Hampshire

 Two VIP tickets to the Distiller’s Showcase of Premium Spirits

 Hotel accommodations for two nights in Manchester

Two seats at an exclusive Pappy Van Winkle Family Tasting Dinner on Wednesday, November 9, at Hanover Street Chop House, named one of the “Best Steakhouses in America” by OpenTable. The dinner will feature multiple courses served alongside samples of Pappy Van Winkle’s family of products.

 Complimentary breakfast, lunch and dinner courtesy of NHLRA partners

“We are grateful to have the opportunity to partner with the New Hampshire Liquor Commission on this exciting raffle opportunity that puts a spotlight on New Hampshire as a destination for spirit and food lovers from around the world,” said Mike Somers, president and CEO of the New Hampshire Lodging & Restaurant Association. “The hospitality industry is indisputably a driving force for New Hampshire’s economy and it is our job is to support the dining and lodging destinations we have here in New Hampshire. This partnership with NHLC supports that goal in a major way.”

Expected to draw a capacity crowd of more than 1,000 guests, the fourth annual Distiller’s Showcase of Premium Spirits will take place on Thursday, November 10, at the Radisson Hotel in Manchester. The Distiller’s Showcase was designed to give spirit novices and aficionados alike the opportunity to sample spirits from more than 100 tables featuring more than 400 diverse spirits, including various styles of whiskey, rye, Scotch, tequila, vodka, rum, gin, cordials and liqueurs. For more information, visit http://distillersshowcase.com/

About the New Hampshire Liquor Commission The New Hampshire Liquor Commission (NHLC) operates 79 retail locations throughout the Granite State and serves more than 11 million customers each year. More than $3 billion in net profits has been raised since the first store opened in 1934. NHLC set an all-time sales record in Fiscal Year 2016, generating $678.4 million in gross sales, an increase of $36.3 million – or 5.65% — over the previous fiscal year. Total liquor net profits transferred to the New Hampshire’s General Fund reached $155.6 million, which are used to fund programs including education, health and social services, transportation and natural resource protection.

Visit www.LiquorandWineOutlets.com to locate a store, search for product availability, learn about monthly sales, review wine tasting schedules, and sign up to receive significant savings with monthly Email Extras.

 

The Whisky Exchange Malt of the Month — Port Charlotte Islay Barley 2008 – Scotch Whisky News

AA TWE Banner2

MALT OF THE MONTH

OCTOBER 2016

aa-twe1

PORT CHARLOTTE ISLAY BARLEY 2008

70cl / 50%

£49.95
WAS £54.95

BUY NOW »

Rich and smoky whisky from the west of Islay – Scotland’s whisky isle. This is made at Bruichladdich only using barley grown on the island.

New Arrivals / Back In Stock at K&L – Scotch Whisky News

kl_logo_trans

aa-kl-1

2005 Ballechin (Peated Edradour) 10 Year Old K&L Exclusive Single Bourbon Barrel Cask Strength Single Malt Whisky (750ml) $89.99 View

Although we’ve been working directly with Edradour’s Signatory label for five years now, we’ve never bottled anything directly from the distillery until finding this monster cask of 2005 Ballechin on our last trip. Ballechin is what Edradour distillery calls its heavily peated expression, and the result is something far more beastly than anything you’ll find on Islay. That’s not to say the whisky is peatier, but rather it’s heavier, more earthy, brooding, and dense. The peat smoke is clear right off the bat, but once it begins to collide with Edradour’s intense maltiness, the peat becomes something completely different. If you can imagine the smells and flavors of fermenting malt, that combination of sour, sweet, and cooked grains, then combine those elements with scorched earth, heavy smoke, and burnt peat, then you’ll begin to understand the power of this single Bourbon cask of Ballechin. Now power that profile up to 55.8% and all that intensity gets dialed up a notch. What’s ironic to me about this whisky is that it comes from one of Scotland’s tiniest, daintiest, most manicured and fairy tale-esque distilleries. There’s nothing dainty about this malt, however. (David Driscoll, K&L Spirits Buyer)

Jeffrey Jones | K&L Staff Member | Review Date: October 01, 2016

I am very happy that we were able to purchase this cask from Edradour on this year’s trip. It is flavorful, interesting and just plain fun to drink. There are nice fruit and smoke aromas. In the mouth it is a lusty gem with an interaction between expressive fruit and smoke with smooth and clean flavors. Very good.

Andrew Stevens | K&L Staff Member | Review Date: October 01, 2016

This is one of the most unique and interesting 10 year old Scotch whiskies I have tasted from anywhere in Scotland. A heavily peated Highland style that offers almost a char-grilled fruit note with layers of caramel and toffee. The big fruit with highlights of vanilla are bolstered by scorched earth and malty goodness. This is a super fun whisky that is a big boy, yet still balanced for all that and a different approach for those of us who love big peat and bold flavors.

aa-kl2

1995 Benrinnes 20 Year Old K&L Exclusive “Signatory” Single Barrel Cask Strength Single Malt Whisky (750ml) $99.99 View

Here at K&L we love Benrinnes distillery so much that, as soon as one cask sells through, we turn right back around and buy another. Whereas we usually like to shake things up and diversify our inventory to keep things fresh, we start breaking out into sweats when the Benrinnes starts to get low. While it’s not a household name, Benrinnes is part of the Johnnie Walker empire and, while it’s rarely bottled as a single malt, the distillery makes one of the softest, fruitiest, most drinkable whiskies in the business. Everything about the flavor of Benrinnes is joyful, lithe, and warming. This particular cask is light on its feet with fresh stone fruit on the initial entry, followed by soft touches of oak from the hogshead cask and a lovely note of biscuit and sweet malt. What’s also interesting about this cask is that it only yielded 112 bottles and proofed itself down to 48.2% naturally. The result is a high-end session whisky designed to please serious fans of old school Scotch. The bad news about this cask is that it’s the last one in Signatory’s warehouse, meaning we’re going to have to look elsewhere for future releases. At least 112 people will go home happy! (David Driscoll, K&L Spirits Buyer)

Jeffrey Jones | K&L Staff Member | Review Date: October 01, 2016

This Benrinnes speaks for itself. As soon as one smells it, the Benrinnes 20 invites one to drink it with pretty aromas that are floral and malty. In the mouth it is classic, light and pretty with fruit and malt flavors. It is easy to drink and there is a nice finish.

Andrew Stevens | K&L Staff Member | Review Date: October 01, 2016

This is now the third bottling of a Benrinnes I have tried, and the second from Signatory, and I am still struck by how good the whisky from this distillery is. The third party bottlings of Benrinnes have become my go to for elegance and balance, and for anyone looking for an amazing bottle on the lighter and more delicate side. There is a lovely whiff of peat on the nose wrapped in notes of green apple and pear. Light fruited notes with layers of peat and a subtle smoke lead to a slightly spiced finish that has very little heat. This is a beautiful bottle that is light, elegant, and perfectly well balanced.

1992 Longmorn 24 Year Old K&L Exclusive “Signatory” Single Barrel Cask Strength Single Malt Whisky (750ml) $159.99 View

KL-emailheader

THE ENGLISH WHISKY COMPANY REVEALS NEW DESIGN – English Whisky News

700ml-original-smokey

THE ENGLISH WHISKY COMPANY REVEALS NEW DESIGN  

The English Whisky Co. – England’s first whisky distillery unveils striking new packaging and introduces ‘Original’ and ‘Smokey’ branded as The English.

Having undergone an impressive re-design, the distillery has rebranded its ‘Classic’ and ‘The Peated’ expressions. The eye-catching new packaging emphasises the hand-crafted nature of the whisky, its Norfolk provenance and the English heritage which provided the inspiration for the new design.

Award-winning design agency Breeze Creative was appointed to create the new look and feel for the brand which will eventually be rolled out across all packaging for the core range.

Established in 2006, The English Whisky Co. is the home of England’s first and oldest distillery. Built by the Nelstrop family for the specific purpose of producing the very finest English malt whisky, the location is famed for its barley growing; the family have a 600-year tradition of growing and processing grain.

According to Andrew Nelstrop, owner of The English Whisky Co; “We have invested a lot of time in rediscovering our distillery and our values. Much has changed in the world of whisky over the last decade and we now have a far stronger voice, relevance and sense of identity in our rebranded packaging.”

The English Original 43% ABV

A gentle aroma with hints of vanilla and tropical fruits. Like a soft whipped vanilla ice cream. Melts on the palate. Slightly nutty with a long malty finish. Finish is clean, dry and slightly salty.

The English Smokey 43% ABV

A gentle aroma with hint of vanilla, aniseed and ginger, a creamy palate, a little peat initially and then the smoke bomb! Finish is long, spicy and smokey.

The English Original and Smokey are bottled at 43% ABV and are non-chill filtered. Priced at £34.99, both expressions will be available from specialist whisky retailers.

www.englishwhisky.co.uk/

 Notes 

About The English Whisky Co.

The Nelstrop family has a 600-year tradition of growing and processing grain. In 2005 the family decided to build a distillery and make its own whisky, this would be England’s first whisky distillery in over 100 years. The best barley is grown in Norfolk and the Breckland water is peerless.

In December 2006, the distillery was able to make the first 29 barrels of English whisky and the following year HRH Prince Charles officially opened the distillery. The English Whisky Company distills four days a week, for 44 weeks of the year, which produces around 150,000 bottles of whisky.

Awards

In 2015 The English Whisky Co. was awarded 2 Great Taste Gold Awards for its Chapter 15 and Nelstrop’s PX. It has also been awarded 15 Liquid Gold awards by Jim Murray as well as being named as producer of European Whisky of the Year 2015.

BUFFALO TRACE DISTILLERY WINS TOP AWARDS AT 2016 NEW YORK WORLD WINE AND SPIRITS COMPETITION – American Whiskey News

BT LOGO II

BUFFALO TRACE DISTILLERY WINS TOP AWARDS AT 2016 NEW YORK WORLD WINE AND SPIRITS COMPETITION

Spirits awarded one double gold medal, four gold medals, and total of eight medals won  

        FRANKFORT, Franklin County, Ky (Sept. 28, 2016) – Buffalo Trace Distillery has a lot to celebrate after the results from the 2016 New York World Wine and Spirits competition were released. The Distillery received double gold for its Benchmark Old No. 8 Kentucky Straight Bourbon Whiskey, in addition to claiming four gold and three silver medals.

“We are flattered to receive these awards. To be ranked so highly by such a prestigious competition is a great feeling,” Master Distiller Harlen Wheatley said. “We take a strong pride in our whiskey making and we are very honored by each of the awards our products were given.”

This year, the number of brand entries increased by 50 percent and the NYWWSC reported that the quality of the brands entered ranked superior. The competition had more top medal winners than has been seen in the past several years.

Those brands awarded Gold included:

  • Buffalo Trace Kentucky Straight Bourbon Whiskey
  • Eagle Rare Kentucky Straight Bourbon Whiskey
  • Blanton’s Kentucky Straight Bourbon Whiskey
  • Old Weller Kentucky Straight Bourbon Whiskey

      Those brands awarded Silver were:

  • Col. E.H. Taylor Kentucky Straight Bourbon Whiskey
  • Sazerac Straight Rye Whiskey
  • Wheatley Vodka

Benchmark Old No. 8 Kentucky Straight Bourbon Whiskey received the highest honor, the double gold medal. The double gold medal is given only if every judge awards a gold medal to the product.

This competition is associated with the Triple Crown of Competitions (The San Francisco International Wine Competition and The San Francisco World Spirits Competition), and is in its sixth year. The NYWWSC is judged by a panel of the spirit industry’s most renowned judges including award-winning authors, buyers, journalists, educators and bar owners, who rate each spirit on a 100-point scale.

Results from the 2016 New York World Wine and Spirits Competition can be found at www.nyworldwineandspiritscompetition.com/. 

About Buffalo Trace Distillery

Buffalo Trace Distillery is an American family-owned company based in Frankfort, Franklin County, Kentucky. The Distillery’s rich tradition dates back to 1773 and includes such legends as E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. Lee.  Buffalo Trace Distillery is a fully operational Distillery producing bourbon, rye and vodka on site and is a National Historic Landmark as well as is listed on the National Register of Historic Places. The Distillery has won 17 distillery titles since 2000 from such notable publications as Whisky Magazine, Whisky Advocate Magazine and Wine Enthusiast Magazine. It was named “Brand Innovator of the Year” by Whisky Magazine at its Icons of Whisky America Awards 2015.  Buffalo Trace Distillery has also garnered more than 300 awards for its wide range of premium whiskies. To learn more about Buffalo Trace Distillery visit www.buffalotracedistillery.com/.

RARE GLENFIDDICH 1937 SETS RECORD PRICE AT BONHAMS WHISKY SALE IN EDINBURGH – Scotch Whisky News

Bonhams Cropped

aa-glenfiddich-37

A bottle of The Glenfiddich Collection 1937 sold for a record beating £68,500 at Bonhams Whisky Sale in Edinburgh today (Wednesday 5 October). It had been estimated at £25,000-35,000. The price is the highest paid at auction for a bottle of Glenfiddich and a Scottish auction house record for the sale of a single malt.

The whisky, which was bought by a bidder in the Far East, was laid down in cask 843 at The Glenfiddich Distillery in 1937, the year of George VI’s coronation, and bottled 64 years later in 2001. It is highly unusual for a  single malt Scotch Whisky of this age to have kept its strength and it is this attribute which makes the sixty bottles from cask 843 so special. It is the oldest and rarest bottling ever undertaken at the distillery.

Bonhams Whisky specialist Martin Green said, “The record price reflects the exceptional rarity of the Glenfiddich Rare Collection 1937 and its great appeal to collectors everywhere.”

In total, the sale made £310,000.

NOTES

Bonhams, founded in 1793, is one of the world’s largest auctioneers of fine art and antiques. Today, the auction house offers more sales than any of its rivals. The main salerooms are in London, New York and Hong Kong. Sales are also held in the UK in Knightsbridge and Edinburgh; in the US, in San Francisco and Los Angeles; in Europe, in Paris and Stuttgart and in Sydney, Australia. Bonhams also has a worldwide network of offices and regional representatives in 25 countries offering sales advice and valuation services in 60 specialist areas. For a full listing of forthcoming sales, plus details of Bonhams specialist departments, please visit bonhams.com.

 

NEW RELEASES FROM LAPHROAIG FROM LOCH FYNE WHISKIES -Scotch Whisky News

AA LFW Header

NEW RELEASES FROM LAPHROAIG

Laphroaig lands Loch-side!

Today we have two new releases from Laphroaig, the Islay distillery home to one of the most distinctive single malts in the world. With opinions ranging from “a symphony for the soul” to “like being punched in the face with pure, peaty, salty bliss”, Laphroaig is a divisive malt.

The new 25 year old expression marries the signature Islay peat with sweet vanilla notes from the American bourbon casks in which it was matured, while the 30 year old is matured twice in ex-Bourbon barrels, giving it a rounded character and exceptional smoothness.

Next day delivery available on UK orders We ship worldwide

Laphroaig 25 Year Old

aa-lfw-25

£450 Buy Now

Laphroaig 30 Year Old

aa-lfw-30

£800 Buy Now

Mark’s Whisky Ramblings 143: Shelter Point 2016 Inaugural Run – Canadian Whisky News

mark

Mark’s Whisky Ramblings 143: Shelter Point 2016 Inaugural Run

Mark Dermul, Belgian whisky blogger, tries a new Canadian whisky. On Vancouver Island, the utmost west Canada, you can visit the new Shelter Point Distillery. This is a beautiful distillery in which the owners have clearly invested a tremendous amount of money. And in June 2016 the released their very first bottling: Shelter Point 2016 Inaugural Run. This whisky was produced from two row barley that grows on the farm, double distilled in copper pot stills from the Scottish company Forsyth’s and matured for 5 years on American oak.

https://youtu.be/xsqy9ppSrqc

NEW GLOBAL MALTS AMBASSADOR FOR BACARDI – Scotch Whisky News

georgie_bell

NEW GLOBAL MALTS AMBASSADOR FOR BACARDI

Hamilton, Bermuda, 26th September 2016 – Bacardi has appointed Georgie Bell as Global Malts Ambassador for its range of single malt Scotch whiskies.

Bell started her career in the drinks industry as a bartender in Scotland while studying at the University of Edinburgh. Thereafter, Georgie completed her diploma in distillation from the Institute of Brewing and Distilling. The Worshipful Company of Distillers granted Georgie their International Award for the Fundamentals in Distilling Course in 2012, and in 2013 she was granted Freedom of the Company. Her most recent position was global brand ambassador for Mortlach.

Bacardi launched an exemplary range of top-shelf whiskies in September 2014 and Georgie will have a crucial role in promoting the brands worldwide, initially focusing on raising the profile of the single malts from ABERFELDY®, AULTMORE®, CRAIGELLACHIE®, THE DEVERON® and ROYAL BRACKLA® in emerging markets. As an integral part of the team, Bell will help develop new concepts by tapping into current and future whisky trends.

Showcasing the commitment and dedication to Scotch whisky, Bacardi will be developing an internal education program in which Bell will play a vital part. Ian Taylor, Global Brand Director, Malt Whisky for Bacardi, said: “We are delighted to have Georgie on board, with her enthusiasm, knowledge and an incredible understanding of the global whisky market she will be a key member of the team; together we will aim to win over a new generation of whisky drinkers around the world.”

Bell adds “I’m very excited to have joined a very talented global whisky and ambassador team as Global Malts Ambassador. With Craigellachie, Aberfeldy, Aultmore, Royal Brackla and The Deveron in my case, I’ll be taking to the world and spreading the word about this incredibly strong line-up of single malt Scotch whiskies.”

Notes:  

About Bacardi

Bacardi, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The company boasts a portfolio of some of the most iconic and top-selling spirits brands including BACARDÍ® rum, GREY GOOSE® vodka, DEWAR’S® blended Scotch whisky, BOMBAY SAPPHIRE® gin, CAZADORES® 100% blue agave tequila, MARTINI® vermouth and sparkling wines, ST-GERMAIN elderflower liqueur and other leading and emerging brands.

Founded more than 154 years ago in Santiago de Cuba on February 4, 1862, family-owned Bacardi manufactures its brands at 29 facilities and sells them in more than 160 countries. The Craigellachie, Aberfeldy, Aultmore, Royal Brackla and The Deveron brands are part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.


Powered by WordPress