CHIVAS STARTS GLOBAL SEARCH FOR ITS NEXT MASTER

9th January 2017: Chivas Regal, the world’s first luxury whisky, has launched its search for the 2017 Global Chivas Master. Now in its fourth year, the Chivas Masters cocktail competition is built on Chivas’ belief that great bartending is measured not only by the achievements of an individual, but by the ability to work together as a team. This year’s competition is set to celebrate the impact of Asia’s innovative and booming cocktail scene on the world, by holding the Global Final in Tokyo for the first time ever.

National stages of the competition will challenge entrants to celebrate the versatility and international appeal of Chivas Regal, through the creation of three new cocktails showcasing its smooth, rich and generous house style. Bartenders will be invited to take inspiration from the classic cocktails of New York, where Chivas was first launched in 1909; local flavours from their individual countries; and the celebrated traditions of Tokyo’s bartending scene, which is renowned for its extraordinary craftsmanship, kind service and precision.

The move to hold the Global Final in Tokyo – whose unique cocktail customs fascinate bartenders from across the world – continues Chivas Regal’s exploration of Asia’s cocktail capitals, following last year’s final in Shanghai. The most talented competitor from each market will be invited to spend an immersive week in Tokyo at the Chivas Masters Global Final, where the internationally-acclaimed panel of judges will share some of their insights and expertise through inspirational masterclasses.

The ultimate winner will not only impress with their individual bartending skills, but – crucially – will also prove their ability to work with an international bartending team, and collaborate and share success with international peers, through the Chivas Masters Collective team challenge. The 2017 Global Chivas Master will win the opportunity to travel to an iconic bar in the city of their choice, to work alongside some of the world’s most influential bartenders.

Max Warner, International Brand Ambassador for Chivas Regal, comments: “2016 was a year of firsts for the Chivas Masters: the first time the final of a global cocktail competition had been held in Shanghai, and the first time the concept of the Chivas Masters Collective was realised. The 2017 Chivas Masters competition is set to build on these innovations, cementing Chivas Regal’s commitment to hospitality and collaboration – traits central to the bartending industry – and set against the backdrop of Tokyo, one of the world’s great cocktail capitals. We welcome entry from bartenders from across the world, who believe they epitomise our values of brotherhood and generosity.”   Do you think you have what it takes to be the next Chivas Master? Visit chivas.com/chivasmasters to find out more about the competition, or get in touch with your local Pernod Ricard representative.

 NOTES

About Chivas Regal Launched in 1909, Chivas Regal is the world’s first luxury whisky and is considered to be a timeless classic, renowned for its benchmark quality and taste, style, substance and exclusivity. A truly global brand, Chivas Regal has been integral to the growth of the Scotch whisky category worldwide and today sells 4.5 million 9L cases annually in more than 150 countries across the globe. With generosity, entrepreneurship and integrity at the heart of Chivas Regal, the brand launched its successful Win the Right Way campaign in 2014, which aims to inspire a new generation whilst making a positive impact on the lives of others. The Chivas Regal range includes Chivas 12, Chivas Extra, Chivas 18, Chivas 25, the pinnacle of the range ultra-prestige blend, Chivas Regal The Icon and the Global Travel Retail exclusive, Chivas Brothers Blend. Launched in October 2016, Chivas Regal Ultis is the first blended malt Scotch whisky from the House of Chivas and represents the true essence of Chivas Regal. www.pernod-ricard.com

About Chivas Brothers

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s n°2 in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch. www.chivasbrothers.com @ChivasNewsRoom

About Pernod Ricard

Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of € 8,682 million in FY16. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier‐ Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,000 people and operates through a decentralised organisation, with 6 “Brand Companies” and 85 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.

www.pernod-ricard.com

New arrivals to think about for the New Year.

Happy New Year!

“Baby it’s Cold outside!”
Hopefully your 2017 isn’t starting with a “Dry January”.
If it is – much respect – However, come Feb 1st we hope you’ll consider the following items that will help start your new year on a delicious…warming note. And don’t forget…Valentine’s Day is just around the corner.

Feel free to contact the store with any questions.

Cheers to a great 2017

Jonathan, Eric & Marlon
The Park Avenue Liquor Shop
270 Madison Avenue
New York, NY 10016
212-685-2442
jonathan@parkaveliquor.com
eric@parkaveliquor.com
whiskyconn@gmail.com
www.parkaveliquor.com

Virgil Kaine ‘ Ashcat’
Blended Bourbon Whiskey

This limited edition strikes a balanced blend between the sweetness of a 5 year old wheated bourbon, the spice of High-Rye bourbon plus the tannins derived from sherry casks. This is all just a fancy way of saying they have created a great tasting bourbon. Savor this one. When it’s gone, it’s gone.
NOSE: Cane sugar & sherry
TASTE: Butterscotch, orange peel & dried figs
FINISH: Smooth & long
PRICE = $76/btl

 Stop by the store for our tasting with Virgil Kaine Bourbon on Friday, January 27th from 3-6pm

Usquaebach: An Ard Ri Cask Strength

Usquaebach’s first new release in nearly 25 years is here: Usquaebach An Ard Ri Cask Strength, a blended malt composed of more than 20 single malts (no grain whisky), each aged 10 to 21 years, packaged in a blue glass version of its traditional flagon decanter. This limited release is made with casks from Master Blender Stewart H. Laing’s personal collection. He selected from a range of Highlands whiskies, including Inchgower, Benrinnes, Craigellachie, Glengoyne, Dailuaine, Blair Athol, and Auchroisk. At 57.1% ABV, the finished product is a powerfully complex and structured, yet harmoniously smooth cask strength blend. The nose has notes of roasted carrots, anise, pipe tobacco, and leather. The palate shows a bit more sweetness, including some molasses notes, burnt bread, coffee grounds, and a touch of torched citrus peel. The finish is modest and drying, coaxing out a bit of prune alongside notes of dried herbs. PRICE = $210/btl

Loch Lomond: Single Grain Whisky

This addition to the Loch Lomond line-up is an elegant and full bodied Single Grain with a satisfying smoothness – making it exceptionally easy to drink. This is one Single Grain Scotch Whisky with a distinctive background character of soft fruits and creamy vanilla with a hint of peat smoke. Perfect anytime over ice or with a hint of water. PRICE = $35/btl

Ichiro’s Malt & Grain

A lovely blended whisky from Japan, created by Ichiro Akuto (founder of the Chichibu distillery), the Japanese whisky extraordinaire. This particular gem is made with both malt and grain whisky from Japan as well as (possibly) some whisky from as many as 8 other distilleries too – The label describes it as “a worldwide blended whisky’.

Nose: Peach and dried apricot, sweet butterscotch, vanilla cream, citrus zest, synthetic bananas and gooey malt.
Palate: Toffee first and foremost, with notes of barley malt, gingerbread, tropical fruits, honeyed pipe tobacco leaves, black pepper, roasted chestnut and freshly cut hay.
Finish: Medium length with vanilla and dried tropical fruit.
PRICE = $140/btl

Due to ever-changing inventory – we cannot guarantee bottle availability. We are not responsible for any typographical errors or the demise of the New York Giants season. Please contact the store with any questions.

 The Park Avenue Liquor Shop | 212-685-2442 | 212-689-6247 | parkaveliquor.com

The Park Avenue Liquor Shop, 270 Madison Avenue, Corner of 39th Street, New York, NY 10016

A true whisky masterpiece, bottled to commemorate the 80th anniversary of Nikka. This very special Japanese single malt whisky was created using some of the oldest stock from Nikka’s portfolio, including a 1945 vintage malt whisky from the Yoichi distillery and Miyagikyo malt from 1969. A very rare and limited Japanese release.

Nikka 40 Year Old

Ohishi “‘K&L Exclusive”‘ Single Sherry Cask #1023 Japanese Whisky (750ml) ($74.99)

The Ohishi distillery is located on the banks of the Kuma River, one Japan’s fastest flowing rivers. The distillery was founded in 1872 and produces some of the most exciting whisky coming out of Japan. Ohishi grows at least 30% of the rice that they distill, and the fertile soils and exceptional growing climate make for some of the finest base ingredients available. The strain of rice is called “gohyakumanishi” (meaning “five million stones”), and an organic method of cultivation is utilized that requires the use of koi carp for weed control. The rest of the grain is procured from local farms in Kumamoto prefecture and is of the short grained Mochi variety. The grains are partially malted and then distilled on the traditional Japanese stills before being filled into ex-sherry and brandy casks and aged for a long time time in high-altitude warehouses. This cask brings in a great balanced sherry influence and definitely feels more like Scotch than our single cask from the Fukano Distillery. This cask will likely be the only one we get for a while, considering the recent events in Kumamoto prefecture. Our last cask sold out in a flash, so we can expect this special cask to go very quickly as well.

David Othenin-Girard | K&L Staff Member | Review Date: December 13, 2016

This magic little cask of Ohishi proves again there is just nothing wrong with rice whisky, nothing at all. The nose is wonderfully fresh and keeps you on your feet for a big dose of fresh cut apple, followed by a deep dark Oloroso note, and sweet caramelized citrus. Subtle yet full of life, the whole thing builds and brings you some lovely hints of funk around these very pretty fruit flavors. The palate is pretty weighty, but balance is the key factor. The freshness isn’t lost at all, and some cocoa and barrel spice along with dark vanilla bean and slight earthy warehouse funk take over. It’s so utterly drinkable it will be difficult to put down, if you know what I’m saying. Beware!

Phone: (877) KL-WINES (Toll Free 877.559.4637) Email: wine@klwines.com

K&L Wine Merchants 3005 El Camino Real Redwood City, CA 94061 USA

San Francisco, Redwood City, Hollywood CA

2 for 1 St. George’s Tours at The English Whisky Co.

Get 2 tickets for the price of one (normally £10.00 each). Price includes a £5.00 off voucher when you spend more than £30.00 on English Whisky Co. drinks in the distillery shop!

We aim to run this tour every hour on the hour from 10am til 4pm, 7 days per week. The tour includes coffee or tea whilst you wait to start. A guide will then take you onto the distilling floor and explain how whisky is made. You then move onto Warehouse 1 to see the whisky in casks, and to breathe in the amazing aroma caused by the Angels Share escaping before finally finishing with a taste of one or two of our wonderful malt whiskies.

DOWNLOAD AND PRINT YOUR VOUCHER NOW!

Voucher valid from 12th January to 29th January 2017 Voucher cannot be used in conjunction with any other offer

Coffee Shop
OPEN FROM
10Am – 5.00PM

Why not pop in to our coffee shop and enjoy great tea and coffee, along with a selection of other beverages, sandwiches, snacks and of course our lovely handmade cake!

Handmade Cake & Regular Coffee or Tea for £3.50

Call 01953 717939 or email info@englishwhisky.co.uk

WHATEVER IT MAY BE, MAKE IT ENGLISH.
P.S. You may want to forward this to someone who cares about you.
We love Facebook, so why not like us on Facebook and keep up to date with our latest offers and news

The English Whisky Co. | Harling Road | Roudham | Norfolk | NR16 2QW | 01953 717939 info@englishwhisky.co.uk | www.englishwhisky.co.uk

Chivas Supports Action Fund

Scotch Whisky Action Fund – learning from experience and planning for the future

Chivas Brothers has been supporting organisations across Scotland aiming to combat alcohol misuse through the Scotch Whisky Action Fund.

Six organisations were awarded grants and among them was the Orkney Alcohol Counselling and Advisory Services (OACAS) who discussed their Pub Watch Rehabilitation Scheme.

Bob MacKenzie, offending prevention and rehabilitation worker with OACAS, said that the problem of ‘pre-loading’ where people consume alcohol before going out in the evening leads to issues for those individuals and pub licensees. His project is targeting local schools and colleges to help change this pattern of behaviour.

The Scotch Whisky Association (SWA) set up the £500,000 Scotch Whisky Action Fund in December 2013 to give a total of £100,000 for five years to projects working to reduce harm in Scotland. The fund, which extends the SWA’s commitment to addressing alcohol misuse and promoting responsible drinking, is managed by Foundation Scotland, an independent charity.

An event was held recently at the Trades Hall in Glasgow to share key learning and experiences from organisations benefiting from the fund. The audience, made up of voluntary organisations, members of the Scotch Whisky industry including Chivas Brothers heard from Dame Joan Stringer, chair of the Scotch Whisky Action Fund independent awards panel.

She said:  “It’s important to understand what has been achieved by the projects and the outcomes of their interventions. By sharing those experiences we can learn what works, what doesn’t work and what the key challenges are.”

Summing up the event, Scotch Whisky Association acting chief executive Julie Hesketh-Laird, said: “Today’s speakers showed the passion, effort and hard work behind their projects. And I would like to add that partnership working to tackle alcohol misuse is important to the entire Scotch Whisky industry.”

The Scotch Whisky Action Fund will re-open for applications from January 2017.

For information on the Action Fund see their website here

If your New Year resolution is to enjoy more great whisky, then you’ve come to the right place.  Let the January Outturn awaken your senses – new year, new whisky adventures!

CASK No. 41.76  SUNSHINE IN A GLASS

11 years old; 1st fill barrel; 60.4%; Juicy, oak & vanilla

Aromas of lemon sponge cake, lemon sorbet and a light lemon linguine with the palate carrying on the theme; zesty lemon tart and caramelized lemon rice pudding. Water added to the lemon sweetness floral notes with a lip-smacking frozen sherbet cocktail.

CASK No. 36.101  DANGEROUSLY QUAFFABLE

18 years old; refill barrel; 57.9%; Sweet, fruity & mellow

Prosecco, sponge fingers in strawberry jelly, perfume and Mojito aromas. Water made it lightly floral (nasturtium), dusty (hay and sherbet lemons) and summery (Victoria sponge and fruit squash). Light and milky flavours – lemon meringue pie and a fruit smoothie.

CASK No. 26.117  SILKY SMOOTH SUNDOWNER

14 years old; 2nd fill Sauternes hogshead; 56.8%; Light & delicate

This is a ‘whispering dram’.  Listening carefully we ‘heard’ gorse bushes on a cliff side and vanilla & Tonka bean scented candles. Diluted, perfumed hand cream and silky smooth on the palate.  This whisky previously inhabited an ex-bourbon hogshead.

CASK No. G1.12  MOUTH-PUCKERING CITRUS AND PLEASANT SWEETNESS

23 years old; refill hogshead; 60.3%; Juicy, oak & vanilla

Delicate, yet lively, the nose has honey, vanilla, waffles and orange blossom, but mainly fruit (lemon drizzle cake, melon, tangerine, strawberry). The palate balances mouth-puckering citrus (lemon sherbet, lime zest) with crème anglaise and French fancies; dry woody spices to finish.

CASK No. 35.145  LOST IN THE DESSERT

24 years old; 2nd fill hogshead; 57.6%; Old & dignified

Which dessert were in? Apricot tart, lemon curd or spiced apple pie? Vanilla pods sprouted from the icing sugar as we passed dunes of coconut and Turkish delight. On the horizon… an oasis of green apple trees beside a lake of Manuka honey and cream.

CASK No. 42.21  PLOUGHMAN’S ON THE BEACH

9 years old; refill barrel; 59.4%; Lightly peated

Aromas of wet rope on a sandy beach, seaweed and Iberico ham made this a maritime, salty and slightly smoky experience whilst on the palate, a seafood barbecue. Water added smouldering tractor tires and a ploughman’s platter on the beach.

CASK No. 29.179  TARRY ROPES ON A WOODEN BOAT

16 years old; refill barrel; 51.6%; Peated

The nose is suffused with smoke, tar, seaweed and lemon squeezed scallops – plus toffee popcorn and Parma violets. The deeply satisfying palate has lavender, liquorice, wood embers, ash and tarry ropes on a wooden boat. Aromatic, invigorating and full of personality.

SMWS Canada

Thursday, January 19th, 3-7PM:

Glenlivet 

Come by for an in-store scotch tasting featuring Glenlivet. Promoted as “The Single Malt that Started it All,” Glenlivet distillery was founded in 1824 in Moray, Scotland- and has operated almost continuously since. Guests will be treated to a selection of award-winning drams, with distillery representatives and whisky experts present throughout. 

Click Here to RSVP on Facebook

Four weeks to the start, have you registered yet?

The first World Whisky Forum is closing in and we will all meet Feruary 9-10 in Sweden. The speakers list is really superb and the participants are registering from various parts of the whisky world. Please check out the website for more information about tickets and program, http://www.worldwhiskyforum.org/. Follow us on Twitter and Instagram.

Our host Box Distillery sends a winter welcome

Right now winter is getting it’s grip on the north of Sweden and we just got a great postcard from our local host for the event, Box Distillery.

Buffalo Trace Distillery Donation Helps Raise $215,000

for Emeril Lagasse Foundation

Over a Quarter of a Million Dollars Raised through Buffalo Trace Donations Since 2013

FRANKFORT, FRANKLIN COUNTY, KY (Dec. 13, 2016) For the past twelve years, the Emeril Lagasse Foundation has held a fundraising weekend which raises money for children’s charities nationwide. In 2013 Buffalo Trace Distillery joined the fundraising weekend as a sponsor of the foundation’s Friday night Festivities, Boudin, Bourbon & Beer. For the past three years Buffalo Trace Distillery has donated a live auction package to Emeril’s signature event, the Carnivale du Vin wine auction, and has helped raise over a quarter of a million in funds.

In November of 2016 Buffalo Trace’s auction lot helped raise a whopping $215,000; $150,000 of that will specifically be assigned to Emeril’s culinary garden and teaching program.

This year’s prize package from Buffalo Trace Distillery included more than 30 highly sought after whiskies from the National Historic Landmark Distillery, including the elusive Pappy Van Winkle Rye and a very rare bottling from Buffalo Trace’s 5 Millionth Barrel, distilled in 1981. Also included in the prize pack was a trip for four to Buffalo Trace, including first class airline tickets, overnight accommodations and many other extras. This year’s winner, Noah McMahon, is excited about his upcoming trip, stating “This is a dream come true for me and my friends as we are huge fans of all of the Buffalo Trace brands. The trip to Kentucky will be once-in-a-lifetime and something we will never forget!” McMahon will be scheduling his trip to Kentucky soon.

The Emeril Lagasse Foundation was founded in 2002 by Chef Emeril Lagasse and his wife Alden and has granted more than $7.5 million to children’s charities to support culinary, nutrition and arts programs. Lagasse’s Fund a Need program, of which part of McMahon’s

donation will go towards, is a program that fully integrates both gardening and cooking elements into school curriculums.

About Buffalo Trace Distillery

Buffalo Trace Distillery is an American family-owned company based in Frankfort, Franklin County, Kentucky. The Distillery’s rich tradition dates back to 1786 and includes such legends as E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. Lee. Buffalo Trace Distillery is a fully operational Distillery producing bourbon, rye and vodka on site and is a National Historic Landmark as well as is listed on the National Register of Historic Places. The Distillery has won seven distillery titles since 2000 from such notable publications as Whisky Magazine, Whisky Advocate Magazine and Wine Enthusiast Magazine. It was named Whisky Magazine 2010 World Icons of Whisky “Whisky Visitor Attraction of the Year.” Buffalo Trace Distillery has also garnered more than 200 awards for its wide range of premium whiskies. To learn more about Buffalo Trace Distillery visit www.buffalotracedistillery.com.