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A beautiful and richly sherried 25 year old Orkney single malt bottled as our fourth Old Orkney release. Matured initially in plain oak hogsheads, this spent its final six years maturing in a very, very old 1st fill, ex-bodega, oloroso sherry butt.
This has made it a beautifully well-sherried mature Orkney single malt, but means there’s also still plenty of distillery character well intact.
The fourth bottling in our occasional but cherished Old Orkney series is a 1999, 25 year old Orkney malt that has spent the majority of its life in plain refill wood, then the final six years of its maturation in a very, very old 1st fill, ex-bodega, oloroso sherry butt.
The result, bottled at natural cask strength, is a richly sherried example of very mature Orkney single malt, that leaves all the wonderful distillery character intact, but decorates it in great detail with some beautifully intricate and old school sherry characteristics.
This one is deeply earthy, gamey and rich, with gentle peat smoke, waxes, hessian and nicely savoury, salty notes. A beautiful dram and a wonderfully old school example of sherried Orcadian single malt.
Life is tough enough as it is without suffering bad, mundane and boring things to drink. We believe wholeheartedly in ensnaring the most delicious spirits and wines the world has to offer, and presenting them to you in a way that celebrates all that is fun, silly, beautiful, humourous, satirical and surreal. A little bit of ‘decadence’ every now and then is part of what helps make life joyful and worth living. We are Decadent Drinks and we are about quality, about beauty, about pleasure and about fun!
New Global Brand Campaign Celebrates the Remarkable Lengths it Takes to Create Uncompromisingly Delicious Bourbon
LORETTO, Ky. – Monday, February 17, 2025 – Maker’s Mark®, the iconic handmade Kentucky bourbon, today announced the launch of its new global brand campaign, Perfectly Unreasonable. The cinematic campaign asserts that going to unreasonable lengths – in life and in bourbon – is what separates good from remarkable. It celebrates those who relentlessly pursue excellence and shines a light on the unconventional decisions that have made Maker’s Mark an icon.
“Perfectly Unreasonable is more than a campaign, it has been our ethos since my grandparents broke with tradition to reimagine what bourbon could be,” said Rob Samuels, eighth generation whisky maker and managing director, Maker’s Mark. “Maker’s Mark continues to be driven by the pursuit of better bourbon and a better world, with our founders’ vision as our north star.”
From the beginning, Maker’s Mark founders Margie and Bill Samuels Sr. committed to doing things differently. Burning the family’s 170-year-old recipe to create something entirely new for the category – a delicious and balanced bourbon – and they chose the homeplace for Maker’s Mark in outlying Loretto, Kentucky because of its unique water source. They were also one of the first to open their distillery doors to visitors – a precursor to today’s Bourbon Trail. This challenger spirit endures today with every bottle hand-dipped in signature red wax, every barrel rotated by hand, and the brand’s dedication to become B Corp and Regenified certified.
Perfectly Unreasonable was shot by acclaimed Swedish film director Marcus Söderlund and serves as a manifesto for a new generation of global bourbon enthusiasts, illustrating that breakthrough accomplishments are born from challenging the status quo with vision and determination. This global campaign marks the first execution for the brand by global creative agency Carmichael Lynch.
“This bold campaign reinforces how Maker’s Mark is unique in its uncompromising commitment to excellent bourbon, as well as the personal and unconventional ways we communicate to consumers,” said Chloe Lloyd-Jones, vice president of global brand marketing, Maker’s Mark. “We know Perfectly Unreasonable will resonate with Maker’s Mark fans, who expect nothing less from us, and new whisky drinkers around the world.”
Perfectly Unreasonable premiered in the U.S. during NBC Primetime this weekend and will include integrations with NBC’s “Late Night with Seth Meyers” as well as ‘The Lonely Island and Seth Meyers’ and ‘Family Trips with the Meyers Brothers’ Podcasts. A fully integrated campaign will roll out nationally and in key markets globally throughout 2025. The hero creative will take 30-second, 15-second and six-second forms across television, streaming, digital and social media, and will be supported via the brand’s website, ambassador program and distillery experiences.
Maker’s Mark® is the iconic handmade Kentucky bourbon driven by a vision for better flavor and a better world. Maker’s Mark began with the innovative spirit of Margie and Bill Samuels, Sr., who in 1953, fulfilled their dream to create a delicious bourbon without the bite, using soft red winter wheat instead of rye to enhance the softness, sweetness and signature creaminess. Highly desired around the world, Maker’s Mark is handmade, hand-dipped in our signature red wax, and every barrel continues to be rotated by hand and is aged to taste not time.
Always true to the founders’ vision, Maker’s Mark continues to shape the brand’s future through purposeful, flavor-driven innovation. In recent years, the brand has introduced thoughtful, super-premium expressions to its portfolio, including Maker’s Mark 46, Maker’s Mark Cask Strength, and Maker’s Mark Cellar-Aged, all Double Gold winners of the 2024 San Francisco World Spirits Competition, as well as Maker’s Mark Private Selection: the brand’s custom barrel program.
Advancing its mission to cultivate bourbon that betters the world, while crafting the most flavorful product possible for consumers, Maker’s Mark is the largest bourbon distillery in the world to achieve B Corp Certification and the first distillery to achieve Regenified Certification, a reflection of the brand’s dedication to sustainable agriculture practices at Star Hill Farm, home to the Maker’s Mark Distillery. For more information, visit www.makersmark.com.
ABOUT SUNTORY GLOBAL SPIRITS
As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker’s Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196™ (minus one-nine-six) and On The Rocks™ Premium Cocktails.
A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company’s Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com
Dufftown Heritage Old & Rare Whisky 44 Year Old · 1975 Vintage 70cl · 41.8% ABV
This elegant and complex whisky from Dufftown, the heart of Speyside, is a 1975 vintage bottled by Hunter Laing at 44 years old for the Old & Rare range and is one of only 239 bottles ever produced. The long maturation has mellowed the spirit, creating a smooth, easy-drinking dram with rich orchard and citrus fruits, balanced by soft sweetness and lingering oak spice.
As the Laing family have been in the Scotch Whisky business for more than three generations, the company has acquired not only a great deal of experience but, just as importantly, vast stocks of some of the most sought after whiskies in Scotland. Please join us to learn more about our proud history, and our promising future.
DUFFTOWN DISTILLERY
Founded in 1895 as “Dufftown-Glenlivet Distillery”, the distillery is currently owned by Diageo. The distillery operates six stills and has a capacity of 4,000,000 litres (880,000 imperial gallons; 1,100,000 US gallons) per year. It has three wash stills with a capacity of 13,100 litres (2,900 imperial gallons; 3,500 US gallons) and three spirit stills with a capacity of 15,300 litres (3,400 imperial gallons; 4,000 US gallons).
Its Speyside whisky is a component in Arthur Bell & Sons Ltd blended bottlings. It also markets single malt scotch whiskies under the names Singleton of Dufftown and Dufftown Aged 15 Years. Other active distilleries in Dufftown include Balvenie, Glendullan, Glenfiddich, Kininvie and Mortlach.
This Decadent Drams bottling is a superb and wonderfully juicy wee 1st fill sherry hogshead of Arran single malt. Distilled in 2014, fully matured for 10 years in this cask and bottled with a fair bit of reduction to 57.1%, it’s a big, darkly fruity, spicy and robust wee sporran-warmer of a dram. Ideal for taking generous swigs of from a hipflask while rambling around Arran, or any other bits of Scotland you happen to find yourself in.
William Grant & Sons welcomes Andrew Geoghegan as Chief Marketing Officer
11 October 2024: William Grant & Sons has today announced that Andrew Geoghegan will join the Company as Chief Marketing Officer on 4 November.
Andrew is a highly respected marketer with extensive experience in global brand strategy and marketing leadership. He was most recently Chief Marketing Transformation Officer at the international consumer goods business, PZ Cussons, following 13 years in the spirits industry with Diageo where he had several leadership positions with responsibility for shaping brand strategy and consumer insights across their portfolio.
THIS ARTICLE APPEARS HERE WELL AFTER THE ORIGINAL DATE AND IS PUBLISHED AS A MATTER OF INTEREST
WILLIAM GRANT & SONS APPOINTS ROXANA CORHA AS CHIEF PEOPLE OFFICER
12 December 2024: William Grant & Sons has today confirmed that Roxana Corha will join the Company as Chief People Officer on 1 February 2025.
Roxana is an experienced and commercially focused HR leader, with more than 20 years’ experience gained in international blue chip environments across the world. She joins from Lipton Teas & Infusions where she is Global Head of Talent & Resourcing following an impressive 22-year career with Nestlé, where she held a variety of HR leadership roles globally, including Head of HR for the Nestlé water business as it went through a major transformation.
THIS ARTICLE APPEARS HERE WELL AFTER THE ORIGINAL DATE AND IS PUBLISHED AS A MATTER OF INTEREST
