Penelope Bourbon expands its lineup with ready-to-pour Peach Old Fashioned

New premium cocktail is crafted for convenience and quality without compromise

ST. LOUIS (April 1, 2025) – Penelope Bourbon is shaking up the ready-to-pour market with the launch of its first-ever bottled cocktail: the Penelope Peach Old Fashioned. This premium, handcrafted cocktail offers the perfect balance of convenience and quality, delivering a fresh take on a timeless classic – just in time for spring celebrations.

Marking its highly anticipated entry into the booming ready-to-pour market, Penelope Bourbon introduces Peach Old Fashioned – a cocktail that combines the brand’s signature bourbon expertise with an effortlessly enjoyable drinking experience. Penelope Bourbon is renowned for its dedication to quality, and its new Peach Old Fashioned reflects that same craftsmanship. This ready-to-pour cocktail blends Penelope’s award-winning straight bourbon and rye whiskey with peach bitters and farm-sourced 100% pure maple syrup, creating a balanced, sophisticated twist on the classic old fashioned.

The first in a series of nationwide releases in Penelope’s new ready-to-pour portfolio, Peach Old Fashioned is packaged in a striking 750mL white matte bottle with elegant peach-colored lettering. It is bottled at 80 proof and available for a minimum suggested retail price of $29.99.

“Peach Old Fashioned is our first leap into the ready-to-pour category and we think folks will really enjoy it,” said Michael Paladini, Penelope Bourbon founder and vice president of strategy for MGP Ingredients. “We handpicked the bourbon and rye we used, along with the premium ingredients, to craft a modern take on an iconic classic. We think this will be a go-to for anyone looking for a delicious old fashioned at a great price.”

Peach Old Fashioned opens with inviting aromas of dark cherry and vanilla, complemented by hints of stone fruit and orange peel. On the palate, rich vanilla and allspice mingle with decadent peach and fig, leading to a lingering finish of caramel syrup and sweet candied ginger spice.

“Old fashioneds are one of our personal favorite cocktails to drink, especially the peach old fashioned variation,” said Danny Polise, Penelope Bourbon founder and master blender. “So when we set out to create a ready-to-pour cocktail, it was clear where to begin. Most importantly, we wanted to create a cocktail with the same great taste as if it were made from scratch in your own home or at a great bar. Teaming up with Nashville, Tennessee, cocktail creator Tim Beckner, we created a recipe layered with flavor using quality ingredients you’d find behind any great bar. It’s been a fun new direction for us, and we’re just getting started.”

A product locator for the Penelope family of bourbons can be found here.

ABOUT PENELOPE BOURBON

Founded in 2018, Penelope Bourbon has become one of the country’s fastest-growing whiskey brands. Named after founder Michael Paladini’s daughter, Penelope Bourbon offers a range of uniquely blended and finished straight bourbon and rye whiskey expressions, known for their smoothness and rich flavor, perfect for sipping neat or mixing in cocktails.

Penelope’s core expressions, including Wheated, Four Grain, Barrel Strength, Architect, and Toasted Bourbon, have won more than 40 awards across the spirits industry. In 2024 alone, Penelope won Double Gold at the San Francisco World Spirits Competition for Barrel Strength and Toasted Rye, alongside innovation awards for limited releases such as Rio.

Penelope Bourbon continues to innovate within its Cooper Series, Limited Releases, and Estate Collection, further establishing its place among the top premium whiskey brands. Today, Penelope is available in all 50 states and seven countries, proving that with passion, dedication, and love, anything is possible.

For more information, visit penelopebourbon.com or follow us on social media @penelopebourbon (Instagram/Facebook).

James B. Beam Distilling Co. Announces Exciting Lineup of 2025 Events

Expanded Programming and Campus Events Offers Visitors an Inside Look into the World of Whiskey Making, Beam Family History, and Eight Generations of Craftsmanship.

CLERMONT, KY (April 23, 2025) – Get ready for a year of unforgettable experiences at the legendary James B. Beam Distilling Co.! Nestled in the heart of bourbon country, in Clermont, KY., the soulplace of the world’s #1 bourbon, Jim Beam®, is thrilled to unveil its schedule of events for 2025, offering bourbon enthusiasts, foodies, and curious visitors a chance to immerse themselves in the rich heritage and craftsmanship of the First Family of Bourbon.

Building on its legacy of hospitality and passion for bourbon, the James B. Beam Distilling Co. has curated a diverse calendar of events designed to engage and delight guests of all interests. From behind-the-scenes tours and exclusive tastings to interactive workshops and special celebrations, 2025 promises to be a year to remember at this iconic distillery.

“We’re excited to expand upon our events and experiences as we continue to welcome a new generation of whiskey drinkers to Clermont,” says Alex Bowie, Director of Homeplace Experiences at the James B. Beam Distilling Co. “We’re passionate about sharing the story of the Beam family heritage and offering unique ways for our guests to connect with our iconic brands.”

Highlights of the 2025 Event Calendar Include:

• Horses + Heritage: A Beam Bourbon Social (May 1^st, 2025): Kick off the big weekend and join us at the James B. Beam Distilling Co. on Thursday, May 1st for a Beam Bourbon Social! Guests will enjoy a variety of Kentucky-inspired fare prepared by The Kitchen Table, sip on our signature cocktails, and sample specialty bourbons, all while listening to live music by Small Time Napoleon.
• Oaked: A Taste of Beam (May 2^nd, 2025): Embark with us on an Oak’s Day adventure to discover the rich flavors and bold traditions that live at James B. Beam Distilling Co. Join us on Friday, May 2nd for a 6-stop journey around the Homeplace that includes tastings of limited-release bourbons, cocktails and unique activations.

Complete all (6) stops to gain exclusive access to limited-edition items and souvenirs! This          event is not a guided tour, and guests are encouraged to start their journey anytime between 10am-3pm while campus will be active all day with live music, cocktails, and tastings!

• Smoke + Oak: A Bourbon + BBQ Feastival (May 20^th and October 7^th, 2025): Join us at the Knob Creek House for an evening featuring new bourbon releases from The James B. Beam Distilling Co. and live barbecue exhibitions from Chef Brian Landry of The Kitchen Table Restaurant.

Guests will be transported to a secluded and historic site on the property for an exclusive and scenic dinner featuring tastings of rare and exclusive bourbon releases, and savor barbecue infused with Beam Made Bourbons.

Smoke + Oak will be held on May 20^th and October 7^th.

• Noe The Craft (September 9^th and November 18^th): Embark on an exclusive journey into the heart of bourbon craftsmanship with “Noe The Craft: 230 Years of The Beam Family Legacy”—an unforgettable after-hours experience at the James B. Beam Distilling Co. This unique event invites you to explore the rich heritage and meticulous artistry that has defined the Beam family for over two centuries. Noe The Craft will be held on September 9^th and November 18^th.
• Clermont Supper Club (various dates): Join Master Distillers Fred and Freddie Noe at The Kitchen Table Restaurant and be among the first to enjoy the latest releases from the James B. Beam Distilling Co. Each Clermont Supper Club features Beam-inspired fare, unique cocktails, and behind-the-barrel stories from the First Family of Bourbon.

At Clermont Supper Club, guests taste the latest James B. Beam Distilling Co. releases alongside a specially crafted dinner paired with a selection of cocktails and pours from the James B. Beam Distilling Co. portfolio. Following dinner, guests have the opportunity to purchase limited offerings and merchandise after hours at The American Outpost.

• Thursday, April 17, 2025 – From the Vault
• Thursday, May 14, 2025 – New Little Book Chapter
• Thursday, June 12, 2025 – National Bourbon Week
• Thursday, July 17, 2025 – 2025 Jim Beam Lineage Batch 2
• Thursday, August 21, 2025 – Baker’s (13 + High Rye)
• Thursday, September 4, 2025 – New Booker’s + Little Book Expressions
• Thursday, October 16, 2025 – New Hardin’s Creek Series
• Thursday, November 20, 2025 – New Knob Creek Expression
• Thursday, December 11, 2025 – The Holiday Edition (2025 Distiller Share Line-Up)

Event Ticket Information:

Tickets for the 2025 events are available for purchase at beamdistilling.com/distillery-events. Due to limited capacity for some events, early booking is highly recommended. While tours are limited to guests age 21+, guests of any age can visit the grounds and The Kitchen Table restaurant.

Connect with the James B. Beam Distilling Co.:

• Website: https://www.beamdistilling.com/distillery-events
• Social Media: Follow us @beamdistilling for the latest updates, behind-the-scenes glimpses, and special announcements.

Visit Us:

The James B. Beam Distilling Co. is located at 568 Happy Hollow Rd. Clermont, KY. We look forward to welcoming you! 

About The James B. Beam Distilling Co.

Founded by America’s first family of bourbon, the James B. Beam Distilling Co. has crafted genuine American Whiskey since 1795. Its portfolio includes globally coveted and award-winning whiskey brands including Jim Beam®, Basil Hayden®, Knob Creek®, Booker’s®, Baker’s®, Little Book®, Legent®, Old Tub®, Old Overholt®, Old Crow®, and Old Grand-Dad®. Maintaining the whiskey traditions of eight generations of family distillers while advancing the category through innovation, the Beam family has defined what American Whiskey could be and should be for more than 225 years. The James B. Beam Distilling Co. crafts American Whiskey with genuine, quality ingredients that are distilled and aged without compromise at its family distilleries in Clermont, Kentucky.

About Suntory Global Spirits

As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker’s Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company’s Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com

Jim Beam® Introduces a Tropical Twist to Kentucky Tradition with the Launch of Jim Beam® Pineapple

The American Classic Meets the Bold, Sweet Flavor of Pineapple 

Clermont, KY, March 25, 2025 – Jim Beam is getting ready for summer with the unveiling of its latest flavor innovation, Jim Beam Pineapple, adding to its award-winning portfolio. This new expression blends the bold flavor of pineapple with signature smooth Kentucky straight bourbon –a fresh and flavorful take that adds a tropical piña twist to classic Southern traditions.

This new release infuses the sweetness of pineapple notes with the smooth oak and caramel that bourbon fans know and love. It is a fresh take that is easy to enjoy, whether you are a seasoned whiskey drinker or whiskey curious. With its bold flavor and laid-back vibe, Jim Beam Pineapple offers an inviting introduction for those who find whiskey intimidating and encourages more people to raise a glass together and enjoy it together.

“As a brand rooted in Kentucky tradition, we love putting fresh spins on our brands— and Jim Beam Pineapple does exactly that,” said Freddie Noe, 8th Generation Master Distiller of the James B. Beam Distilling Co. “This new flavor is our first flavored spirit in four years, and reflects the bold, vibrant spirit of today’s South. It is a celebration of flavor and community, made to be enjoyed with family and friends this summer season.”

Designed for versatility, Jim Beam Pineapple can be enjoyed in a variety of refreshing serves, including the Jim Beam Pineapple & Lemon Lime Soda — served in a tall glass over ice and garnished with a slice of lime or a Pica y Piña, a bright yet spicy cocktail of Jim Beam Pineapple, lime juice, simple syrup, jalapeños and a tajin rim. Jim Beam Pineapple is ideal for bringing people together for backyard barbecues and front porch gatherings, offering a modern take on Southern flavors for drinkers 21+.

Jim Beam Pineapple (32.5% ABV) is now available nationwide at select retailers for a suggested retail price of $19.99 per 750mL bottle.

About Jim Beam®: Jim Beam is the world’s best-selling bourbon, crafted by eight generations of family distillers since 1795. Fred Noe, Jim Beam’s seventh-generation Master Distiller, and Freddie Noe, Jim Beam’s eighth-generation Master Distiller, have stayed true to the family recipe that’s been passed down through generations. The Jim Beam portfolio of products includes Jim Beam Bourbon, Jim Beam Black®, Jim Beam Double Oak, Jim Beam Devil’s Cut, Jim Beam Flavors, and Jim Beam Rye among other offerings. For more information, go to www.jimbeam.com, @jimbeamofficial on Instagram and @jimbeam on Twitter.

About Suntory Global Spirits: As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker’s Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196™ (minus one-nine-six) and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company’s Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com and www.drinksmart.com.

The Pinnacle of Highland Elegance.

The Dalmore — a name that speaks to elegance, patience, and the transformative power of sherry cask maturation.

Nestled along the Cromarty Firth in the Scottish Highlands, The Dalmore has long been synonymous with prestige — favoured by collectors, revered by connoisseurs, and shaped for over 50 years by Master Blender Richard Paterson and now his understudy, Gregg Glass, whose visionary cask curation continues to define its unmistakable house style.

This year at Spirit of Toronto, guests will have the opportunity to enjoy a rare vertical tasting from this storied distillery, capped by an extraordinary Signature Selection: The Dalmore 25 Year Old.

Matured in a meticulous sequence of American white oak, Matusalem sherry, and first-fill bourbon casks, it’s a whisky of quiet grandeur that’s seldom poured, and almost never available for public tasting.

Just One Night.

Alongside it, guests can savour the deep, nutty richness of the 12 Year Old Sherry Cask Select, the velvety decadence of the Cigar Malt Reserve, the fruit-forward opulence of the Port Wood Reserve, and the layered complexity of King Alexander III, finished in no fewer than six different cask types. Also featured is the Dalmore Vintage 2009 — a limited release drawn from a combination of first-fill bourbon barrels and aged Tawny port pipes, offering notes of honeyed citrus, roasted chestnut and dark fruits.

It’s a regal and structured lineup, anchored by one of the evening’s most exclusive pours — and the kind of rare and rewarding opportunity guests have come to expect from Spirit of Toronto.

#JustOneNight

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Every Evans Family Reserve is a limited run and for our Caribbean Rum Cask the run is nearly at an end. We only have a small number of bottles remaining. If you would like to try this award winning single malt then act now as the remaining bottles are going fast.

This fantastic expression was finished in rum casks from the Caribbean islands of Barbados and Martinique. Aged separately and combined together there is a delicious complexity. The judges at the 2024 World Whisky Awards agreed awarding it a Gold medal and declaring it the winner of its category.

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INTRODUCING:
KIMCHANGSOO GIMPO

This is a peated Korean single malt that should be on your radar. Remarkably, the up-and-coming distillery has only been making whisky since 2021, yet its peaty depth and complexity suggest a far longer tradition. You will find layers of sweet barbecue smoke, seaweed, cooked meats, polished oak, heather, and salted dark chocolate – shaped by maturation in oloroso and Pedro Ximenez sherry casks, Bordeaux wine and quarter casks. With growing demand in South Korea and now reaching international shelves, Kim’s whisky is making its mark – and this is your chance to be part of the journey.

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ralfy review 1075 Extras – My single malt brand opened bottles ‘stash’.

PAUL JOHN VISITOR CENTRE WINS GLOBAL ‘VISITOR ATTRACTION OF THE YEAR’ AT ICONS OF WHISKY 2025

India’s first dedicated single malt whisky experience secures top global honours at the prestigious World Whiskies Awards 2025.

Goa, India (April 2025): Paul John Visitor Centre, India’s first single malt whisky experience, has been named the Global Winner – Visitor Attraction of the Year at the Icons of Whisky 2025, of the World Whiskies Awards 2025. This recognition places Paul John Visitor Centre with the world’s top whisky destinations, celebrating its outstanding contribution to whisky tourism and education.

Proudly celebrating its top accolades at the 2025 World Whiskies Awards and 2025 Icons of Whisky Awards, the Paul John Visitor Centre has once again reinforced India’s position on the global whisky map. The awards, presented on 27th March, recognise the world’s finest whisky brands, experiences, and innovations created for both consumers and the global drinks trade.

“This award is a proud moment not just for Paul John Whisky, but for India’s growing whisky community,” said Paul P. John, Chairman Paul John Whisky. “The Paul John Visitor Centre was envisioned as a space where whisky lovers could experience the journey behind our single malts. To be recognised on such a prestigious international platform is a testament to the passion, craftsmanship, and dedication that define Paul John Whisky. It is a great honour bestowed and a point of pride for us at Paul John Whisky—and for Indian whisky at large—to have been instated into this auspicious list.”

A WORLD-CLASS WHISKY EXPERIENCE IN INDIA

Located in Goa, the Paul John Visitor Centre offers an immersive whisky experience unlike any other in India. From guided tours that showcase the art of whisky-making to exclusive tastings of award-winning Paul John single malts, the centre provides an unparalleled insight into the world of Paul John Whisky, one of Asia’s most celebrated single malt brands. Since its inception, it has welcomed whisky aficionados from across the globe, offering a unique blend of tradition, innovation, and hospitality.

ABOUT THE ICONS OF WHISKY & WORLD WHISKIES AWARDS

The Icons of Whisky, of the World Whiskies Awards, founded in 2007, celebrates excellence in the global whisky industry by recognising outstanding brands, individuals, and experiences, selecting and celebrating the finest whiskies and whisky experiences across the world. These awards serve as a benchmark for quality and craftsmanship. Judged by an expert panel of master distillers, whisky connoisseurs, and industry specialists, winning a World Whiskies Award is a mark of global distinction.

The Paul John Visitor Centre’s victory reaffirms India’s growing presence in the world of premium single malts, demonstrating the country’s ability to craft world-class whisky experiences.

For more information about the Paul John Visitor Centre and its award-winning experiences, visit www.pauljohnwhisky.com.

About Paul John Whisky

Paul John Whisky, the internationally acclaimed Indian single malt from John Distilleries, is known for its exceptional craftsmanship, tropical maturation, and bold flavour profiles. Produced in Goa, Paul John’s range of single malts has earned global recognition at leading whisky competitions with over 320 prestigious awards, establishing it as one of Asia’s most awarded single malt whisky brands.

Buffalo Trace Distillery April 2025 Flood Update – Thursday, April 24

FRANKFORT, KY (April 24, 2025) – Buffalo Trace Distillery continues to make great strides towards resuming normal operations after historic flooding caused damage throughout Frankfort. Campus-wide cleanup efforts are now complete, and restoration has ramped up inside buildings affected by flood waters. The successful re-opening of the Distillery’s modified visitor experience has allowed teams to scale up visitor offerings.

“Welcoming visitors back to Buffalo Trace Distillery is more than encouraging, it’s an overwhelming joy we share with fans who visits us,” said Jake Wenz, Sazerac & Buffalo Trace Distillery CEO and President. “The support of the community has provided strength to our teams, and I am so proud of our team members’ hard work and dedication these past few weeks. As our teams and contractors make essential repairs, we are close to resuming normal operations.”

Starting Tuesday, April 22, Buffalo Trace Distillery has moved its limited retail experience to the second floor of the Visitors Center. This move allows for regular check-in processes to resume inside the Freehouse building and provides guests with expanded retail and tasting options. Though cleanup has allowed further resumption of the guest experience, restoration efforts continue campus-wide and those visiting will be limited to the Visitors Center. We apologize, but no walk-up retail or tour experiences are currently being offered at this time. To check reservation availability, please visit reservations.buffalotracedistillery.com. In anticipation of Derby week, one of the Distillery’s busiest weeks, teams are working hard to ensure the Distillery can accommodate increased visitation. The Distillery will be closed on Monday, April 28 to allow for retail operations to further expand into the first floor of the Visitors Center. Please note, for the coming weeks reservations are required for all guests visiting the Distillery.

Flood cleanup and restoration efforts have also progressed throughout Franklin County, with many businesses in downtown Frankfort now open for businesses. Additionally, many throughout the state are recovering from tornadoes caused by storms that hit Kentucky just before the flooding. Buffalo Trace Distillery will soon be announcing details of an online charity auction featuring some of the Distillery’s most sought-after bourbons to aid in statewide relief efforts for those facing the difficult road of recovery coming off these spring storms.

For the latest information, or to check for additional reservations, please visit Buffalo Trace Distillery via Instagram @buffalotracedistillery or buffalotracedistillery.com.

About Buffalo Trace Distillery

Buffalo Trace Distillery is an American family-owned company based in Frankfort, Kentucky. The Distillery’s rich tradition dates back to 1775 and it is a National Historic Landmark, as well as listed on the National Register of Historic Places. Its history includes such legends as E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. Lee. Buffalo Trace Distillery is a fully operational Distillery producing bourbon, rye and vodka on site. The Distillery has won more than 40 distillery titles since 2000 and garnered more than 1,000 awards for its wide range of premium whiskies. Its William Larue Weller and Stagg were named Best of Show at the 2024 Denver International Spirits Competition and its Traveller Whiskey is the Most Awarded Super Premium Whiskey Release of 2024. Buffalo Trace Distillery has a deep commitment to supporting charitable initiatives. Nonprofit organizations interested in learning more about the Distillery’s efforts are encouraged to register their charity here. To learn more about Buffalo Trace Distillery, visit www.buffalotracedistillery.com.

The Spirit of the Past, Poured for the Present

Rare Drams. Hidden History. One Unmissable Event.

Join Dean Jode, our Head of Whisky Creations and the Murray McDavid Team on Saturday 3 May for Drams from the Archives at the beautifully preserved Dallas Dhu Distillery, a rare time capsule of Scotch whisky heritage.

You’ll explore the distillery’s original Victorian machinery, walk the same floors as whisky legends Alexander Edward and Charles Doig, and then sit down to a masterclass of five vintage Dallas Dhu single malts, all distilled in the 1970s and 1980s.

Here’s a little taste of what we’ll be pouring…

This one-of-a-kind event is already in the running for Best New Event at Spirit of Speyside 2025 — and as one of our mailing list friends, we’re giving you an exclusive 10% discount on tickets!

But hurry – places are limited, and this is the kind of whisky history you don’t want to miss.

We look forward to raising a dram with you!

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Slàinte,

The Murray McDavid Team