Notable Irish distilleries will be featured at two in-store tastings this month! 

On St Patricks day proper, enjoy Slane Triple-Casked Whiskey. Then on the 23rd, try 6th-generation distillers Egan’s and ancient celtic-inspired distillery Barr an Uisce.

Both tastings will be presented by whisky experts and feature new and rare drams.

RSVPs are highly encouraged.

Saturday, March 17th 1-3 PM:  

Slane Triple Casked

(click to RSVP)

Friday, March 23rd:

Barr an Uisce & Egan’s

(click to RSVP)

Matthew Clark Helps Licensees Drive Sales this St Patrick’s Day

The UK’s largest drinks distributor, Matthew Clark, is set to help licensees make the most of one of the biggest on–trade events of the year, with tailored support packages and bespoke St Patrick’s Day brand activation.

In association with Jameson, Matthew Clark will be offering a full St Patrick’s Day support package, including a themed POS kit, and driving the Jameson ginger and lime perfect serve which will be supported on social media. Enabling licensees to take advantage of this significant sales opportunity, the kit includes 25 Jameson cups, 10 table talkers, 1 bar runners, 50 drink coasters and 3 metres of bunting, helping drive rate of sale and visibility in‐venue.

Matthew Clark is also actively driving distribution of Jameson Caskmates as part of this activity, and together with Meantime has created a perfect pairing of beer and whiskey to enhance the overall experience and provide a unique proposition for outlets looking to take advantage of this growing trend.

In collaboration with Guinness, Matthew Clark will also be supplying Guinness kegs and bottles, as well as offering support for outlets in the form of branded POS to dress venues for the St Patrick’s Day celebrations. The business will also be advising operators to mix up their drinks offering to give customers a variety of St Patrick’s Day themed beverages during their visit. Utilising bespoke POS, menus and recipes will also enable outlets to amplify activation further.

Katie Cook, Category Marketing Manager, Spirits at Matthew Clark, comments; “St. Patrick’s Day presents a huge sales opportunity for licensees, even more so this year with England playing Ireland in the Six Nations tournament on the same day. With this in mind, we’re dedicated to making sure that our customers have everything they need to truly make the most of this unique opportunity, and help drive footfall and increase sales as a result”.

Licensees can also take advantage of Matthew Clark’s recently enhanced online ordering platform, which is 100% mobile and tablet friendly and fully optimised for use 24 hours a day. Users can easily browse over 7,000 products, and purchase at the click of a button.

Recommended products and servings for the St Patrick’s Day activation include:

• Jameson Original
• Jameson Caskmates
• Guinness
• Jameson Ginger & Lime – 50ml Jameson Irish Whiskey, top up with quality bottled ginger ale, squeeze a large wedge of lime and drop into the glass
• Jameson Caskmates Irish Coffee – 40ml Jameson Caskmates Stout Edition, 75ml Colombian Dark Roast Coffee, 25ml 2:1 Rich Demerara Syrup, layer fresh cold double cream on top and garnish with grated nutmeg. Build in a warm Irish Coffee glass
• Perfectly poured pint of Guinness

Notes

Matthew Clark is a leading national drinks wholesaler with over 200 years’ experience supplier drink products, hospitality training, labour management and marketing support to over 16,000 On-Trade premises in the UK.

“There’s a storm front coming!”
~ Billy Joel

Yeah, “Hi March. How are you?”

While many of you on the east coast are preparing for yet another storm – we thought we’d catch you up on some exciting new items here at Park Ave Liquor Shop…Where we have plenty of fresh water to add to some of the items listed below if needed.
New bottles are being added daily so don’t hesitate to contact us with any questions.

Stay safe. Stay warm. Stay well-stocked 🙂

Cheers!
Jonathan, Eric & Marlon
The Park Avenue Liquor Shop
270 Madison Avenue
New York, NY 10016
212-685-2442
jonathan@parkaveliquor.com
eric@parkaveliquor.com
whiskyconn@gmail.com
www.parkaveliquor.com

New! Glen Scotia 18 Year Old  

“A flavorful 18-year-old whisky from Glen Scotia, one of only three remaining distilleries in Campbeltown. This single malt, introduced in September 2017 and finished in oloroso sherry casks, offers abundant notes of sea spray, vanilla toffee and spiced fruits. The finish lingers, with spiced raisin and a touch of honeyed nuttiness.”

$115

Arran: Robert Burns Single Malt   

“A single malt from the Isle of Arran distillery, celebrating the famed Scottish poet, Robert Burns. This tasty bottling is officially endorsed by the World Burns Federation, making it perfect for Burns Night as well as any other time of year!

Nose: Fresh, apple peels, some blossom and spice, vanilla cream and juicy pear.

Palate: Fruity, notes of custard and warm pastry, more orchard fruit, some tart citrus.

Finish: Apple peels and vanilla spice.”

$50

Friday, March 16th 4-6PM:

Scotch Tasting: The Macallan

Established in Speyside in 1824, Macallan has produced some of the most highly-sought after whiskies in the world. We’ll be pouring a variety of new and rare releases, with distillery representatives and our own in-store whisky experts present for all your whisky questions.

Pour list to be revealed as the event approaches.

Click Here to RSVP

MARCH UPDATE: SINGLE CASK PROVISIONS

The recent bad weather has caused havoc, with most of us seeking shelter from the biting cold. The freezing conditions also disrupted our March Outturn whisky supply, with only limited stock available on First Friday. But fear not, single cask provisions are on their way – we’re fully stocked once again. Click over to our website for your favourite flavours from this month’s release.

NEW OUTTURN

SAVE £5 PER BOTTLING

Winter  may feel never-ending, but while we wait for summer to arrive, we’ve selected some sunny bottles to bring some liquid sunshine to your day.

To enjoy a £5 saving on our selection simply enter BRINGMESUNSHINE at our online checkout to save on each bottling.

Offer ends: Wednesday 14 March

Terms and conditions apply: Cannot be used in conjunction with any other offers or promotions, exchanged for cash or added retrospectively. £5 discount applied online using the promo code, selected bottlings only.

INTERNATIONAL WOMEN’S DAY

Today is International Women’s Day, we’ll hope you’ll mark the occasion with a Society dram to toast the inspirational woman, or women, in your life. We’re celebrating some of the notable women who have helped to develop the whisky industry in general – and the forces of nature who have shaped The Scotch Malt Whisky Society.

Read more about the women behind the birth and growth of the SMWS online

TO THE SOCIETY STARS

IWD BOTTLING: GET IT NOW

“A big dram! Richly coastal and oily – like the texture of sheep wool – with notes of citrus, wet earth, smouldering bonfires and tar liqueur.”

Cask 66.113
Teuchter medicine

Age: 9 Years

Price: £56.00

BUY NOW

The Scotch Malt Whisky Society, The Vaults, 87 Giles Street, Leith EH6 6BZ

Contact: sales@smws.com or call 0131 555 2929 (Mon-Fri 9am-4.45pm). Visit the Society at here for membership information

This is your chance to join and to take advantage of their great offers!

Spot the SMWS bottles in this amusing You Tube video

Award-winning start to Benromach Distillery’s 20^th anniversary year 

The Benromach Distillery Company Ltd. has added to its awards collection following success at the 2018 World Whiskies Awards.

Benromach 15 Years Old single malt was crowned the winner in the Speyside 13-20 category, while the flagship Benromach 10 Years Old was honoured with Gold in the Speyside 12 Years and Under category.

The World Whiskies Awards are part of the prestigious World Drinks Awards scheme, presented by the Drinks Report. Now in the 11^th year, the awards aim to select the highest quality in all internationally recognised styles of drinks.

Benromach Distillery Manager, Keith Cruickshank said: “We’re thrilled with the success of our products in the World Whiskies Awards. We are very proud of our core range of hand crafted single malts providing whisky lovers with the opportunity to discover a lost taste of Speyside.

“This is our anniversary year, celebrating 20 years of distilling since Benromach reopened following its purchase and extensive refurbishment in 1998. The year is off to a great start and we have an exciting calendar of activities and product launches over 2018 to look forward to.”

Gold medal winner Benromach 10 Years Old is created using the finest Scottish barley and pure spring water from the nearby Romach hills. After maturing for ten years, the whisky emerges golden in colour and displays rich fruit, sweet chocolate and delicate spicy aromas. With a rich sherry influence, the mouth-watering palate coats the senses with exotic fruit flavours, toasted malt and a delicate hint of smoke.

With a distinctive golden amber colour thanks to its long maturation in sherry and bourbon casks, the award- winning Benromach 15 Years Old is a stunning dram. Beautifully balanced sherry aromas lead on the nose followed by vanilla and spicy ginger, complemented by delicate chamomile and menthol notes. This is followed by flavours of stewed plum, red apple and the sharp edge of kiwi fruit on the tongue.

To view the award-winning range of Benromach whiskies, please visit: www.benromach.com/whiskies

Notes 

Benromach Distillery

Originally built in 1898, Benromach Distillery was brought back to life when the Urquhart family realised a lifelong dream to own a distillery and purchased it in 1993. The distillery was extensively re-equipped over a five-year period before it was officially opened by HRH Prince Charles in 1998.

In reopening Benromach Distillery, the Urquhart family decided to create a classic Speyside single malt – a style that draws its influence from Speyside whiskies pre-1960s.

Benromach Distillery is located on the outskirts of the ancient market town of Forres. A four-star visitor centre is open to the public throughout the year for tours and tastings. Benromach Distillery is a member of the world-famous Malt Whisky Trail.

Introducing: New Jura
Exclusively at The Whisky Shop

A new chapter has begun in the story of Jura Single Malt Scotch Whisky, as the distillery unveils its new signature style with five remarkable core range whiskies. We’re excited to announce that three of these distinctive new expressions are now available for pre-order exclusively from The Whisky Shop, so you can be amongst the first to try the New Jura ahead of general release in April. Browse the bottles below and discover brand new whiskies that are A Long Way from Ordinary…

Jura Seven Wood

The remarkable ingenuity that defines the people of Jura; an ability to reimagine and reinvent has brought to life this complex single malt, crafted with a combination of seven cask types: American white oak ex-bourbon, Vosges, Jupilles, Les Bertranges, Allier, Tronçais, and Limousin barrels. The nose opens with light peach and a hint of smoke. The palate is balanced with a great depth of flavour; notes of liquorice and candied orange emerge before a subtle smoke descends in the finish.

£59 Pre-Order Now

Jura 12 Year Old

Reassuringly rich with a smoky sherry sweetness, this whisky has been matured in American white oak ex-bourbon barrels before being finished in aged Oloroso sherry casks to give a rich, rounded and perfectly balanced taste. The nose has a refined combination of delicious tropical fruit aromas. The palate opens with chocolate, walnut and citrus fruit, followed by coffee, liquorice, salted bananas and brown sugar, with a whisper of smoke emerging on the finish.

£45 Pre-Order Now

Jura 18 Year Old

The oldest expression in the new signature range from Jura. Matured in American white oak ex-bourbon barrels and enriched by Premier Grand Cru Classé red wine barriques, the 18 year old is bottled at 44% abv. The nose has sweet toffee and cinnamon spice. The palate is rich and full-bodied with Black Forest fruits and some smoky notes, before a bitter chocolate aspect and fresh espresso in the finish.

£75 Pre-Order Now

Browse Our Jura Whiskies

Douglas Laing’s Big Peat “Christmas” Limited Edition Cask Strength Islay Blended Malt Scotch Whisky (750ml) (Elsewhere $80)

SKU #1333591 $49.99

The exceptional Big Peat Christmas 2017 arriving perfectly timed to avoid any holiday gifting or sharing with unappreciative relatives. The 2017 Christmas Edition of Big Peat is the probably the best received of these always beloved annual releases. This is a blend of sevenIslay single malts including the rare closed Port Ellen distillery. Douglas Laing has confirmed Bowmore, Caol Ila and Ardbeg, so that leaves Kilchoman, Lagavulin, Laphroaig and Bunnahabhain for us to speculate about. High quality blended malt bottled at full strength from these rare special distilleries, we’d expect a hefty price tag. Since we have the California exclusive, we can offer you this amazing whisky for the best price anywhere in the world. Enjoy it now or stock up for the 2018 Holidays.

Ralfy finds a good malt getting better with Ralfy Review 716 – Deanston 12yo @46.3%vol (re-reviewed 2018)