MASTER THE ART OF BLENDING AT HOME WITH
CHIVAS’ EXPERIMENTAL GIFT KIT
October, 2018 – Chivas, the original luxury blended Scotch whisky, has launched a Blending Kit featuring a selection of whiskies and tools to give Scotch lovers the chance to get hands-on and experience the art of blending in the comfort of their own home.
The perfect gift for any whisky fan, the kit contains four single malt whiskies and one blended grain whisky, each representing a different flavor characteristic: floral, fruity, citrus, creamy, and smoky. Armed with a pipette and a beaker – plus a bottle of one of the world’s best-loved blended Scotch whiskies, Chivas 12, for inspiration – whisky fans are encouraged to explore, experiment and have fun testing their skills and senses to delicately combine the whiskies and craft a blend worth shouting about.
The new release was launched to celebrate the magic of blending Scotch, and to bring the craft to life outside of Chivas Director of Blending Sandy Hyslop’s blending room.
Sandy, who’s been blending Scotch whisky for more than 30 years, said: “At Chivas we believe that blended is better – in life and in Scotch. Every day I get to indulge in my greatest passion, experimenting with the world’s finest malt and grain whiskies to create something extraordinary when blended together – and this passion is something I want to share with other whisky fans. Each component in a blend plays an important role in determining the profile of the finished whisky – I can’t wait to see what creations my fellow blenders around the world put together.”
Chivas’ belief in blending was instilled by founding brothers, James and John Chivas, who pioneered the art in 19th century Scotland. And now, two centuries later, the Blending Kit celebrates Chivas’ continued commitment to bringing together the best malt and grain whiskies to create something extraordinary.
Blended whisky lovers around the world are invited to give it a go themselves and share their success stories on Instagram @ChivasRegal using #MyChivasBlend.
Find an interactive guide to your Blending Kit experience and why blended is better at Chivas.com
NOTES
The Blending Kit (RRP £25, available at The Whisky Exchange)
- x1 5cl Blended Grain Whisky (Floral)
- x4 5cl Single Malt Whiskies (Fruity, Citrus, Creamy, Smoky)
- x1 Pipette
- x1 Beaker
- x1 5cl Empty Bottle
- x1 5cl Miniature Bottle of Chivas Regal 12
About Chivas
Chivas believes that blended is better, in life and in Scotch.
The original luxury blended Scotch whisky, Chivas’ belief in blending was instilled by founding brothers, James and John Chivas, who pioneered the art of blending in 19th century Scotland. Since then, Chivas has been integral to the growth of the Scotch whisky category worldwide – by bringing together the best malt and grain whiskies to create something extraordinary.
Chivas believes in the power of blending in life, as well as in Scotch. In bringing people together to create a greater whole – which is why Chivas is proud to be the global spirits partner of Manchester United, the world’s biggest football club; and in blending ambition with generosity and using success to enrich the lives of others – which is why the Chivas Venture supports social startups with $1m in annual funding.
Chivas blends its home in Speyside, Scotland, with more than 100 countries across the globe, who together have made Chivas the global success it is today, selling more than 4.2 million 9L cases every year.
The Chivas range blends timeless classics with modern innovation, including: Chivas 12, Chivas Extra, Chivas XV, Chivas Mizunara, Chivas 18, Chivas Ultis, Chivas 25, Chivas Regal The Icon, and the Global Travel Retail exclusive Chivas Brothers Blend.
Chivas. Success is a blend.
www.Chivas.com
