BULLEIT FRONTIER WHISKEY ADDS 12-YEAR-AGED RYE TO FAMILY OF AWARD-WINNING WHISKEYS 

Limited Edition Bulleit Offering Reinforces Continued Commitment to Innovation 

SHELBYVILLE, Ky., March 25, 2019 – In 2011, Bulleit changed the whiskey landscape forever by introducing Bulleit Rye at the request of bartenders from around the world who were interested in re-imagining classic, pre-Prohibition cocktails. Eight years, and multiple San Francisco World Spirts Competition Double Gold medals* later for Bulleit Rye, the category that Bulleit helped build is booming as consumers seek new, unique and premium offerings. To continue its commitment to exploration and fulfilling the desire of whiskey drinkers, Bulleit announced today the nationwide, limited availability release of Bulleit Rye 12-Year-Old Straight American Whiskey.

Bulleit Rye 12-Year-Old Straight American Whiskey is the fifth addition to the Bulleit Frontier Whiskey family, as well as the first extension of Bulleit Rye, a whiskey with one of the highest rye percentages on the market. Using the same mash bill as its predecessor – 95% rye and 5% malted barley – this small-batch rye whiskey was fully aged and matured to perfection in new charred oak barrels for a minimum of 12 years to create a balance of smoothness and spice worthy of Bulleit Rye’s impressive list of credentials.

“When we introduced Bulleit Rye, it changed the game for the category, and positioned us as a brand willing to take chances and try new things. We’re constantly experimenting and striving to satisfy consumers’ growing appetite for bold, new American whiskeys,” said Ed Bello, Bulleit Frontier Whiskey US & Global Brand Director. “Rye remains the fastest growing North American Whiskey segment and Bulleit Rye has been the number one super premium Rye brand for the last six years.** With higher-end whiskeys driving much of that sales growth and a limited number of aged statement ryes on the market, Bulleit Rye 12-Year-Old is a natural way to expand our portfolio and provide a new ultra-premium offering that’s absolutely delicious.”

Bulleit Rye 12-Year-Old is a pleasantly dry, bold rye that possesses notes of dried orchard fruits with a hint of baking spice and oak on the nose. At 92 proof (46% ABV), this latest Bulleit release has a clean, crisp palate with flavors of dried pear, light toffee and oak with a hint of graham cracker spice. The finish is enjoyable with light wood and spice notes.

“Whiskey is heavily influenced by barrel aging, and as a blender, one of our most important responsibilities is to taste how the wood impacts the flavor of the liquid and brings out different notes,” said Bulleit Frontier Whiskey Blender Andrew Mackay. “The barrels we mingled to produce Bulleit Rye 12-Year-Old were hand-selected for aging based on early identification of their superior quality. Rye’s signature spiciness is certainly still prominent, and this extra aging complements that without being overwhelming as new levels of softness, clove character and vanilla and oak notes are evident. It’s a beautiful whiskey to sip slowly and responsibly.”

Bulleit Rye 12-Year-Old is available in Colo., Ill., N.Y., Ohio, Ore., Calif., Ky., Texas, Ga., N.J., Ariz., Mass., Md. and Washington D.C. wherever fine spirits are sold with a suggested retail price of $49.99 for a 750ml bottle. The whiskey is packaged in the iconic Bulleit frontier-inspired bottle, with a beige label that prominently features the 12-year-old age statement in green.

About Bulleit Frontier Whiskey

The Bulleit Distilling Co. was founded in 1987 by Tom Bulleit, whose signature Bulleit Bourbon is inspired by a family tradition that dates back to the 1800s. The brand’s full line of award-winning whiskeys all use a distinctly high proportion of rye grain to other mash bill ingredients, which gives them their distinctive bold, spicy taste. In addition to its flagship Bulleit Bourbon, variants include Bulleit Rye, released in 2011; Bulleit 10-Year-Old, released in 2013; Bulleit Barrel Strength, released in 2016; and Bullet Rye 12-Year-Old, released in 2019. Now ranked as one of the fastest-growing whiskeys in America, Bulleit Distilling Co. calls Shelbyville, Ky. home since the 2017 opening of its state-of-the-art distillery and the much-anticipated spring 2019 opening of its high-tech and sensory-rich Visitor Experience. Guests will have the opportunity to learn more about the past, present and future of Bulleit when visiting this latest addition to the Kentucky Bourbon Trail®. For more information, visit http://www.bulleit.com or follow @Bulleit on Instagram.  

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, http://www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.

Celebrating life, every day, everywhere.

*San Francisco World Spirits Double Gold Awards in 2011 and 2013
** IWSR U.S. Spirits Ending Dec 2018

On April 11th, Raasay Distillery will be hosting a live performance of ‘Ten Wee Drams’, a new set of works for solo bass and contrabass clarinet commissioned and performed by celebrated musician Sarah Watts. 

Sarah Watts has been hosting annual clarinet and bass clarinet courses on the Isle of Raasay for ten years. To celebrate this milestone anniversary she commissioned the composition of ten pieces which will be premiered at the Raasay Distillery this April.

Each Wee Dram takes inspiration from past and current culture, heritage, folklore and landscape of Raasay. Nine of the Wee Drams are by Scottish based composers Piers Hellawell, Alasdair Nicolson, Stuart MacRae, Iain Matheson, Oliver Searle, Jane Stanley, Pete Stollery, William Sweeney, and Sarah Watts. The tenth is by emerging composer Adam Lee – winner of the Ten Wee drams student competition.

The concert will take place in the distillery Gathering Room from 2.30pm (doors open at 2pm) with stunning views over to Skye, the afternoon will feature Sarah performing the Ten Wee Drams in a set lasting approximately 45 minutes. This event is free to attend and there will be a licensed bar, tea, coffee, and cakes.

Glenlivet & GlenAllachie
Exclusive Sherry Casks

Glenlivet & GlenAllachie Signatory Sherry Casks

Matured in first fill sherry hogsheads, two 11 year old 2007 vintages bottled at cask strength and selected exclusively for The Whisky Barrel. These two richly sherried single malts, hand picked from the Signatory Vintage warehouses are brimming with stewed fruits, chocolate and warm spices.

Buy – GlenAllachie 11 Year Old 2007 61.3% – £79.94

Buy – Glenlivet 11 Year Old 2007 66.0% – £99.95

Compass Box Hedonism

This blended grain from Compass Box Scotch Whiskymakers celebrates the art of grain whiskies and high quality cask maturation. Crafted with liquid from Port Dundas and Cameronbridge, Hedonism is matured in first-fill American standard barrels and a rejuvenated hogshead.

Hedonism lives up to its name, with a flavour created to bring sheer pleasure to any who imbibe, with a lighter style of whisky bringing delicious vanilla, caramel and coconut notes.

£73.00 – Buy Now

Hi folks, that’s us live with the 96th auction! Happy bidding!

Happy Bidding!

Secret Spirits Crowdfunding Whisky Adventures

Having passed the first goal  of their Indiegogo Campaign, Secret Spirits is gaining momentum continuing towards the ultimate target of 500 calendars.

Husband and wife team Jonathan and Cindy Bray are excited to be sharing the entire journey with everyone this year. Regular updates and videos will document the adventure from start to finish and bring a new dimension to the their engaging brand.

Along with the 6^th edition calendar, Secret Spirits have also released the single cask remnants from the 5^th edition in full bottle format. This is the first time that these whiskies have been available and they are in very limited supply.

For all the details of the Indiegogo Campaign head to https://www.indiegogo.com/projects/scotch-whisky-adventuring-with-secret-spirits/x/12028663#/

Every penny helps and contributors can win referral prizes and also be included as a Secret Spirits Champion in the 6^th edition tasting booklet.

“This is a brand new way of producing our calendars and engaging our whisky loving community” said taster of Secrets Jonathan Bray.

“it is so exciting to be able to live what we love and take so many others along for the ride every year”.

www.secretspirits.com

Loch Lomond Royal Portrush

Part of The Open Course Collection from Loch Lomond Whiskies, the official Spirit of the Open, this Highland single malt has been matured in American oak casks from the distillery’s own cooperage for at least 19 years. This expression was created in collaboration with 2011 Open Champion golfer, Darren Clarke, whose signature it bears. Bottled at 50.3% abv, this expression has the characteristic fruitiness of Loch Lomond Whiskies, with a rich mouth-feel and sweet notes of honey and tropical fruits.

£160.00 – Buy Now

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Loch Lomond 1999 Paul Lawrie Autograph Edition

This limited edition from Loch Lomond Whiskies has been released in celebration of Scottish golfer and 1999 Open Champion, Paul Lawrie. Lawrie was ranked 241st in the world in 1999 when he went on to capture the iconic Claret Jug at Carnoustie. As The Open returns to Carnoustie in 2018, official ‘Spirit of The Open’ Loch Lomond partnered with Lawrie to create this 1999 vintage, bottled at cask strength and adorned by his signature. Matured in American oak casks to maintain the fruity Loch Lomond character, this Highland single malt has a rich and complex flavour with honey sweetness and tropical fruits to the fore.

£150.00 – Buy Now

Loch Lomond 18 Year Old (Engraved)

Matured in the finest oak barrels chosen by former Master Cooper, Tommy Wallace, this 18 year old has been allowed to experience the sweeter character of the wood, taking on a subtle hint of peat and smoke to ensure a balanced finish. The nose fuses green apple and grapefruit aromas before sweeter honeysuckle notes emerge with mature oak. The palate is full-bodied and rounded with notes of toasted oak and cigars developing into green fruits with apple and gooseberry. The finish is long with dried tea and tobacco leaf balancing a soft medicinal peatiness and wood smoke.

Personalise your bottle with our bespoke engraving service

£88.00 (With Engraving) – Buy Now

Inchmurrin 2001 Single Cask Exclusive

Distilled at Loch Lomond distillery in Alexandria in August 2001 and matured in a single cask (#4049) for 17 years before bottling in October 2018 exclusively for The Whisky Shop. Only 200 bottles have been filled, each one at a natural cask strength of 54.1% abv.

Crisp with a syrupy sweetness and some orange peel followed by barley sugar notes. There is toffee, ginger spice and creamy oak vanilla at the end. A syrupy sweetness at first, then a touch of lemon peel, some brown sugar, creamy vanilla and gentle waves of ginger spice at the end.

£85.00 – Buy Now

Inchmurrin 18 Year Old

This expression from Loch Lomond Distillery has been matured for 18 years in casks hand selected by Master Cooper, Tommy Wallace, to allow the sweeter notes of the whisky to emerge. Bottled at 46% abv, this Highland Single Malt is presented non chill-filtered.

The nose is rich in heather honey, perfectly balanced with crafted oak wood notes. The palate is full-bodied with a strong oak character harmonising with tropical fruit notes of pineapple, mango and kiwi. The finish is long and warming, with elegant oak and stem ginger notes.

£84.00 – Buy Now

Read our interview with Loch Lomond Whiskies Master Blender Michael Henry

Combining centuries old craft with an innovative approach to whisky-making is all in a day’s work for Loch Lomond Distillery’s Master Blender, Michael Henry…

Read the full interview here