Glen Moray set for second round of golfing action at Senior Open
Speyside single malt celebrates with new drams, refreshing highballs and a toast to golf’s great unsung heroes, the caddies!
Picture credit: Cath Lowe Photography
Glen Moray Speyside single malt Scotch whisky is entering its second year as the Official Whisky of the ISPS Handa Senior Open, continuing its celebration of the shared heritage, pursuit of excellence and global appeal of whisky and golf.
The Elgin-based distillery will be bringing its whisky bar back to the event’s Championship Village, serving up a selection of award-winning drams and cocktails for the 35,000 spectators expected at the iconic Sunningdale Golf Club in Berkshire for this year’s event (24th – 27th July).
Glen Moray signed a three-year partnership with the prestigious event – Europe’s only senior major – in 2024.
This summer they will repeat the success of the partnership’s first year, bringing a taste of Glen Moray’s famously smooth and fruity Speyside single malt whisky – and some great Scottish hospitality – to golf fans at Sunningdale, as 144 golfing legends take to the fairways with their eye on the Senior Open trophy.
Proceedings over the four-day event will include:
- An extended menu of single malts, including drams from Glen Moray’s Explorer, Heritage, Xperience and Warehouse 1 ranges;
- The launch of a refreshing new highball menu, featuring three recipes that explore the different flavours and characteristics of Glen Moray’s whiskies;
- A Sunningdale exclusive in the shape of Glen Moray Forbidden Fruit, giving spectators a preview of the third edition of the distillery’s Xperience Series, before it lands on shelves in the UK later this year;
- Daily tastings and masterclasses with Global Brand Ambassador Iain Allan, inviting guests to sample and learn more about Speyside, Scotch whisky and the secrets of Glen Moray Distillery;
- A 5pm daily Championship cocktail hour, serving up specially commissioned Glen Moray ‘Oak Fashioneds’ in honour of Sunningdale’s famous oak tree;
- Limited edition branded hip flasks on sale in the Glen Moray shop, plus a personalised branded leather bottle tag which is complimentary with select purchases;
- The new Glen Moray Chipping Challenge – the ultimate ‘golf meets whisky’ skill test at Sunningdale’s 13th hole, where avid amateurs can attempt to chip balls into three barrels from the distillery.
Iain Allan and Rorrie Brown
Iain Allan has also been on a quest to hear stories from some of the people behind the scenes of the golf world, whose skill, passion and dedication are a match for the distillery team in Elgin.
The result is the first of a new Glen Moray film series, ‘A Classic Round with…’ which sees Iain chat all things golf and whisky with Sunningdale’s Rorrie Brown: a lifelong caddie who shares stories of his dedication to the game, the players and getting it right in the big moments.
Crafted in the historic town of Elgin since 1897 and now one of the UK’s top selling single malt whiskies, Glen Moray is also investing in a busy programme of marketing to bring its ‘Classic Round’ golf campaign to consumers, with activity in UK supermarkets, travel retail and across PR and social media throughout the summer.
Speaking ahead of the Championship, Iain Allan said: ‘Our first year of partnership with the Senior Open exceeded all expectations and our bar was a very popular addition to the event experience for golf fans. So we’re thrilled to be back for another round of drams, cocktails and great whisky conversations at Sunningdale this year. The common threads whisky shares with golf – heritage, an appreciation of quality and celebrating good times with friends – really come together throughout this event. We’re very proud to be at the heart of those moments, and to have so many new drams and experiences to share with people as they enjoy some world class golf.’
Edward Kitson, Championship Director at the European Tour Group, added: ‘Partners such as Glen Moray play such an important part in the success of our tournaments and we are delighted that they are returning as the Official Whiskey of the ISPS HANDA Senior Open for this year and next. We are excited for our guests and spectators to sample the range of activities planned by Glen Moray during the week at Sunningdale, alongside the worldclass golf on show from some of the game’s biggest names.’
The ISPS Handa Senior Open is jointly owned by the European Tour Group and The R&A and is staged each July at one of the UK’s most iconic golf courses.
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Glen Moray – Cask Explorer since 1897
Crafted in the heart of Speyside since 1897, Glen Moray’s smooth, fruity single malt whisky embodies the classic Speyside style. It has been made on the banks of the River Lossie in Elgin for over 125 years using skills passed down through the generations and a process that includes double distillation in copper stills and careful ageing in traditional warehouses. The distillery’s craftsmen are experts in maturing and marrying many different types of casks, creating the array of flavours which inspire Glen Moray’s extensive range. Inclusive and inviting, Glen Moray is perfect for enjoying on its own and in cocktails, by whisky aficionados and new whisky fans alike.
About the ISPS HANDA Senior Open
The ISPS HANDA Senior Open will take place at Sunningdale for the fourth time as the iconic Berkshire venue hosts Europe’s only Senior Major Championship from July 24-27, 2025.
Sunningdale previously hosted the Championship in 2009, 2015 and 2021, with Loren Roberts, Marco Dawson and Stephen Dodd winning the Senior Open trophy on those occasions.
The 2024 Senior Open saw K.J. Choi make history as the first South Korean to win a men’s Senior Major Championship, finishing two strokes ahead of Australia’s Richard Green.
Bernhard Langer became the first golfer in history to win The Senior Open four times with his victory in 2019 at Royal Lytham & St Annes – moving ahead of Gary Player and Tom Watson with whom he previously shared three wins. The German also broke his own record of Senior Major Championship victories – securing his 11th at Royal Lytham & St Annes and since adding a 12th at the 2023 U.S. Senior Open.
The Senior Open was introduced in 1987 at Turnberry in Ayrshire when Neil Coles, the former Chairman of the Board of Directors of the European Tour group, won the inaugural title. This led, two years later, to the formal inception of what is now the Legends Tour. It has since been held at some of the United Kingdom’s most historic and renowned venues, including the Old Course at St Andrews, Royal County Down, Carnoustie, Royal Birkdale, Royal Portrush and Royal Lytham & St Annes.
